Co-branding guideline
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1 Co-branding guideline
2 Co-branding Guideline The Ericsson Co-branding Logotypes Co-branding logotype should be used as a reference to all Partner/Reseller marketing activities promoting Ericsson solutions, products and offerings. Co-branding logotypes are fixed units. As such, they should only be used in strict accordance with the examples provided. To maintain the highest standards of quality and reliability, all Ericsson Partners and Resellers are strongly urged to use only the Co-branding logotype that they have been specifically certified for. The Co-branding logotype must always be clearly separated from the partner s/reseller s own name, logotype, trademark or product name. Co-branding logotypes are the only Ericsson logotypes a partner/reseller is allowed to use, i.e. the corporate Ericsson logotype is not allowed to be used. Premium Partner logotype example CO-BRANDING GUIDELINE 1
3 Advanced Partner logotype example Authorized Partner logotype example Authorized Reseller logotype example CO-BRANDING GUIDELINE 2
4 Co-branding Guideline Colors of the Ericsson Co-branding Logotypes Co-branding logotype in white on Ericsson Dark Blue. On an Ericsson Dark Blue background the cobranding logotype shall be white. The blue color forms the base of our identity colors. Always download the files for the logotype from the Info channel. Ericsson Dark Blue specification NCS S7020-R90B Pantone 7463 C CMYK RGB HTML #013F6A Co-branding logotype in Ericsson Dark Blue on white. The Co-branding logotype on a white shall be perceived as Ericsson Dark Blue. Since this background gives the effect of darkening most colors due to the contrast, a special nuance of Ericsson Dark Blue has been chosen for the logotype when used on a white background. Always download the files for the logotype from the Info channel. Specification on special nuance of Ericsson Dark Blue for logotype NCS S4050-R90B Pantone 2955 CMYK RGB HTML #013F6A CO-BRANDING GUIDELINE 3
5 Co-branding logotype in black and white. When only black and white colors are available then the logotype shall be either with black or white background. Frame color All Co-brand logotypes have frames in gray. If a color reference is needed then the following shall be used: RGB How to use the Co-branding logotype. The Co-branding logotype may be used together with other marks and logotypes. Use it where it makes the best impression and place it in a prominent place. Optimize the size and consider aesthetical aspects. The construction and design of the Co-branding logotype makes it applicable on most backgrounds and in most situations. But there are a few restrictions. Do not use when the text and the frame can t be seen. Do not change color of the Co-branding logotype. Do not distort the Co-branding logotype. The Co-branding logotype shall be placed horizontally. Do not tilt. Do not insert graphical objects into the Co-branding logotype. CO-BRANDING GUIDELINE 4
6 Co-branding Guideline Examples of Co-branding logotype usage Letterhead Brown Telecom Ltd. Business Card Brown Telecom Ltd. Mr J Smith Manager PO Box 122 DW 123 Hot Lane London, W1A 1DW Telephone Fax Brown Telecom Ltd. PO Box 122 DW 123 Hot Lane London, W1A 1DW CO-BRANDING GUIDELINE 5
7 Partner/Reseller Data sheet The co-branding logotype may be used together with other marks. The placement is free. Add the co-branding logotype where it suits best and where it makes the best impression. Partner/Reseller Data sheet The co-branding logotype may also be placed where it fits best in the partner/reseller layout. CO-BRANDING GUIDELINE 6
8 Partner/Reseller Advertisements The Co-branding logotype may be used on partner/reseller advertisements. This little server means big business. Are you ready for Ericsson MX-ONE? It s the all-in-one, serverbased communication system with everything your enterprise wants. package that can link up to 100,000 people in multiple locations. have secure access to corporate information, switchboards and directories, as well as , voic and other personal communication tools. Ericsson MX-ONE makes it easy with clear interfaces and intuitive device management, so you can make the most of your mobile, Open, scalable and cost-effective, it s the key to personalized communication and real-time collaboration. And it s fully compatible with Ericsson MD110. Ericsson MX-ONE. The one you want. Contact us at or call Partner/Reseller Brochure The co-branding logotype may also be placed on the front page of a brochure, or any other page that might be more suitable. The main intention is that it should be in the mutual interests of Ericsson and the partner/reseller. CO-BRANDING GUIDELINE 7
9 Partner/Reseller Exhibition stand The co-branding logotype may also be used at events. Locate the co-branding logotype where it gives great visibility. Partner/Reseller Roll-up The co-branding logotype may also be used on posters, roll-ups etc. See too that the co-branding logotype is given a prominent place. CO-BRANDING GUIDELINE 8
10 Partner/Reseller homepage The co-branding logotype may also be used on homepages. Use the version of the cobranding logotype which gives the best result. Don t make it too small. Partner/Reseller Vehicle The co-branding logotype may also be used on vehicles. Place it where it will be prominent. Optimize the size. CO-BRANDING GUIDELINE 9
11 Partner/Reseller Sign Co-branding logotypes can be used at points-of-sale, either as a sign or a decal Example of how the co-branding logotype maybe used on exterior signs. on a window. Partner/Reseller PowerPoint Lorem ipsum dolor sit amet Brown Telecom Ltd. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit. 1/2882-CAL Uen Rev A Ericssonwide Internal 1(88) Original Ericsson presentations should be used whenever making an Ericsson presentation on Ericsson s behalf. The area in the upper right corner is also reserved for the logotype of partners or resellers when the presentation is uniquely made together with or intended for them. CO-BRANDING GUIDELINE 10
12 Partner/Reseller Gifts Partner/Reseller Invitation Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim dolore te feugait nulla 24 sep 2004 Lorem ipsum dolor sit Lorem ipsum dolor Amet, consectetuer adipiscing Lorem ipsum Elit, sed diam nonummy nibh euismod tincidunt ut laoreet Dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis Lorem ipsum dolor Nostrud exerci tation ullamcorper Lorem ipsum dolor sit Lorem ipsum Elit, sed diam nonummy nibh euismod tincidunt ut laoreet Dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis 24 sep 2004 Nostrud exerci tation ullamcorper CO-BRANDING GUIDELINE 11
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