More4. On Air Identity Style Guide

Transcription

1 More4 On Air Identity Style Guide

2 Typography More4 Bold is the standard font for on-air graphics. More4 Menu Bold is used for Clarity-generated menus ONLY. There are four sizes for most on-air situations. Promo endframes will tend to use sizes A & B only. type size A Usage: timing, title and other information where there is a small word count and a lot of space. type size B Usage: timing, title and other information where words are too long or numerous for size A. Sound Dubbing Cy Jack Production Manager Lynda McCaig type size C Usage: type on credit squeezes when there is not enough room for size B. This size is NOT used on promo endboards. Usgae: headers and URL Editor Chris Buckland type size D

3 Typography Text sizes & position Type Size Clarity measurement Aston Measuremernt Mac/PC (on a 1024 x 576px frame) A lines 51pt Leading offset: 8 lines Leading 56.5pt Global width offset: -2 B lines 42pt Leading offset: 3 lines Leading 45.5pt Global width offset: -8 C 34 N/A on endboards 33pt just for panels/squeezes Leading 35pt D lines 28pt Leading offset: 3 lines Leading 30pt Global width offset: -8 E 21 N/A 20pt Lozenge & DOG text only Typography on endboards has to fit into the area defined by the grey panel so as not to interfere with the resolving More4 logo on the right. Break lines rather than allowing type to get too close to the logo.

4 Typography Aston type positions Aston positions Templates found at EDIT ASTON: EDIT 2/ M4 PROMOS/ TEMPLATES type size A X=139 Y=various type size B X=139 Y=various

5 Promo endboard Promos end with a type and logo animation the logo wipes off VT to black and wipes on the TX information. All timing and title information is set in the same size and leading. Additional information (URL/header) is in type size D The day, phrases like Next or After, header and URL are in pale blue: R-102 G-170 B-170 Time information is in More4 green and is aligned with the baseline of the MORE of the logo: R-0 G-204 B-0 Programme titles are in white: R-255 G-255 B-255

6 Promo endboard One programme Two line programme After one line + one line Network Premiere, one line New Series, two lines

7 Promo endboard Long / two programmes Type for all information is set in the same size and leading size B. After two line + one line Three line programme Note: URL moves down one line After two line + two line Note: URL moves down one line Space between two sections of information must be a full line space. Two programmes, one line + two line different days

8 Promo endboard Long / two programmes Two programmes, 2 lines each same day Two programmes, 2 lines each different days In this case the time & day sit on the same line. Both are in green.

9 Promo endboard Sponsorship Normally a sponsorship logo goes top left If there is additional information which goes top left, the sponsorship logo sits below this, aligned to the left of the type area

10 Panel Sound Dubbing Cy Jack Production Manager Lynda McCaig Editor Chris Buckland Day & time is in green, programme information in white, URL in blue Half-frame credit squeeze panel with VT All programme information is in type size. When there is a lot of information use type size C. URL is on one line and always in type size D. Sound Dubbing Cy Jack Production Manager Lynda McCaig Editor Chris Buckland Sound Dubbing Cy Jack Production Manager Lynda McCaig Editor Chris Buckland Third-frame credit squeeze panel with VT All programme information is in type size B, or size C if there are a lot of words. URL (type size D) is split over two lines Sound Dubbing Cy Jack Production Manager Lynda McCaig Editor Chris Buckland

11 Lozenge Strap Lozenges use type size E on both one and two line lozenges. One line Lozenge panels are always the same size and are displayed at 80% opacity black. Top right is the correct position. Time information is in green, programme information is in white. Two line For emergency information use ype size D Strap

12 Pubic announcement _Consumer _Text Full-frame consumer Type position same as for credit squeeze Information in type size A (consumable is in green, other information in white), URL in type size D Half-frame consumer Sound Dubbing Cy Jack Production Manager Lynda McCaig Type position same as for credit squeeze Consumer images occupy top half of screen only as VT on credit squeeze Editor Chris Buckland Generic background used for all pub annos / emergency menus Full-frame text Phone number in type size A, extra details and URL in type size D Half-frame text Sound Dubbing Cy Jack Production Manager Lynda McCaig Editor Chris Buckland

13 DOG More4 The DOG is in black and has a 50% opacity New Programme descriptors sit under the E of MORE and are in type size E More4 +1 New The +1 sits to the right of the E of MORE

14 Notes on endboard animations Promos end with a logo and type animation sequence. There are seven different animations to choose from with varying durations. The logo wipes off VT to black and wipes on the TX information. Promo directors need to bear in mind that a max amount of 2 sec is needed in vision at the end of a promo because the logo animates over moving footage. For example Animation #2 (shown) takes 2 seconds and 15 frames to wipe off picture and wipe on TX. Clear TX should hold for at least 3 seconds. Animation Type Clear 1 2s.05f 2 2s.12f 3 1s.12f 4 (darker) 1s.12f 5 2s.06f 6 2s.00f 7 2s.07f

15 Notes on endboard animations Endframe transition 1 Endframe transition 2 Endframe transition 3

16 Notes on endboard animations Endframe transition 3 (dark) Endframe transition 4 Endframe transition 5

17 Notes on endboard animations Endframe transition 6 Endframe transition 7 Endframe transition 8