DESIGN REVIEW BOARD Staff Report

Transcription

1 DESIGN REVIEW BOARD Staff Report Agenda Item F.2 Meeting Date: Apri 9, 2013 TO: Goeta Design Review Board FROM: Joe Pearson II, Assistant Panner; Phone Number: SUBJECT: DRB; Union Bank Signage 299 North Fairview Avenue; APN PROJECT DESCRIPTION: This is a request for Conceptua/Preiminary/Fina review. The appicant proposes to reface an existing pyon sign and repace three wa signs on the North, South and East eevations. The subject property incudes a 7,800-square foot bank ocated within the Fairview Shopping Center, a 234,995-square foot commercia deveopment on an acre parce. The property is ocated within the Community Genera Pan and use designation and is within the PI (Professiona and Institutiona) zoning district. The signage is subject to the reguations of the Fairview Shopping Center Overa Sign Pan. Poe Sign: The existing doube-sided pyon sign is approximatey 15.5 feet ta and contains two signs, an approximatey 26-square foot sign reading Santa Barbara Bank & Trust and an approximatey 7-square foot sign reading Motor Bank (with arrow). The appicant woud reface the 26-square foot internay iuminated sign with a routed out white auminum face sign with cear acryic push thru graphics reading Union Bank in bue approximatey 9-inch etters preceded by a red approximatey 14-inch styized U. The appicant wi aso reface the 7-square foot internay iuminated sign with a routed out bue auminum face sign with cear acryic push thru graphics reading Drive-Up Teer (with arrow) in white etters. North, South & East Wa Signs: The appicant woud remove and repace the non-iuminated wa signs reading Santa Barbara Bank & Trust with non-iuminated approximatey 33-square foot wa signs reading Union Bank in 18-inch bue etters preceded by an approximatey 28-inch red styized U. The 1/4-inch auminum pate etters wi be pin mounted to the wa with ¼- inch spacers. The project was fied by agent Christian Mudoon of Vogue Sign Company on behaf of Financia Management Group, property owner. Reated cases: 78-SB-OSP AM01 ATTACHMENTS: Reduced 11 x 17 copies of site pans and eevations Union Bank Logo Guideines Fairview Shopping Center OSP (See Sections C and G)

2 SITE PLAN SIGNAGE SPECIFICATIONS A Remove and Repace (1) set of 18 FCO Letters B Remove and Repace (1) set of 18 FCO Letters A 65 ± 105 ± D C C D Remove and Repace (1) set of 18 FCO Letters Repacement face (Pyon Sign) B N Date: Scae: NTS Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 1 of 11 X 17 TEMPLATE VERSION

3 Shirre Way P/L ' A Landscaping D Drive-Thru Canopy Facade Area: 1365 Sq. Ft. 105' Facade Area: 1365 Sq. Ft. 65' B Facade Area: 845 Sq. Ft. Wakway C Landscaping Landscaping P/L ' Sidewak Curb Fairview Ave. Not to Scae Date: Scae: NTS Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 2 of 11 X 17 TEMPLATE VERSION

4 105' 25' ±2'-6" /4 23'-6" /4 13' 2-4-1/2 13' 2-4-1/2 Fascia Area: ±275 Sq. Ft. North Eevation Not to Scae A 105' 49' ±24" ±18" Fascia Area: ±439 Sq. Ft. South Eevation Not to Scae B Date: Scae: NTS Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 3 of 11 X 17 TEMPLATE VERSION

5 65' 25' ±2'-6" ±24" / /2 Fascia Area: ±125 Sq. Ft. 13' East Eevation Not to Scae C Date: Scae: NTS Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 4 of 11 X 17 TEMPLATE VERSION

6 EXISTING PHOTO- SIGN A PHOTO ENHANCEMENT- SIGN A 11-1/8 SIGN AREA : 13 X 25 Date: Scae: Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 5 of 11 X 17 TEMPLATE VERSION

7 EXISTING PHOTO- SIGN B PHOTO ENHANCEMENT- SIGN B 11-1/8 SIGN AREA : 13 X 49 Date: Scae: Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 6 of 11 X 17 TEMPLATE VERSION

8 EXISTING PHOTO- SIGN C PHOTO ENHANCEMENT- SIGN C 11-1/8 SIGN AREA : 13 X 25 Date: Scae: Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 7 of 11 X 17 TEMPLATE VERSION

9 PHOTO ENHANCEMENT- SIGN D EXISTING PHOTO- SIGN D /2 42 Date: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Scae: Address: Drawn: WA City / State: Saes: Cient Approva: 299 N FAIRVIEW AVE GOLETA, CA Date: This is an origina unpubished drawing No. Designer created by Coast Sign, Inc. It is submitted AE for your persona use in conjunction with a 1 2 KH project being panned for you by Coast 3 DBS/CAO Sign, Inc., And sha not be reproduced, used by or discosed to any firm or 4 DBS/CAO corporation for any purpose whatsoever 5 without written permission. 6 Revision Notes Date /28/ DESIGN DRAWING See PATHFINDER for more detais. Refer to Intranet. Add pot pan and eevations. Request Number: Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 8 of 10 PRJ-UBOC R5 11 X 17 TEMPLATE VERSION 6.0

10 14-1-3/ /2 18 A B C FRONT FCO LETTERS 1:16 1/4 1/4 WALL 1/4 ALUM. PLATE DRILL OVERSIZE HOLES AND FILL W/ EPOXY SECTION DETAIL NTS 1/4 THREADED STUDS W/ WELDED 1/4 NUT SPACER COLOR LEGEND MP PMS 2738C Date: Scae: Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 9 of 11 X 17 TEMPLATE VERSION

11 1-1/ /2 ± CUT SIZE 100-1/2 6'-11 5/6" SEE PAPER PATTEN FOR CURVE 37 CUT SIZE Logo 8-8/9" "B" NOTE: 39 RADIUS ENDS PER SURVEY RUBBING PAINT MATCH UNION BANK STANDARDS ALUM FACE 1-1/4 42 CUT SIZE 39-1/2 2'-0 5/16" ROUTED OUT ALUMINUM FACE WITH PUSH THRU COPY APPLY FIRST SURFACE VINYL GRAPHICS 1/2" CLEAR GLOSS ACRYLIC BACK UP W/ ROUTED SHOULDER APPLY 70% DIFFUSER FILM TO INSIDE. 24 CUT SIZE 21-1/2 6-1/3" 4-1/6" 5" PAINT MATCH UNION BANK STANDARDS ROUTED OUT ALUMINUM FACE WITH PUSH THRU COPY APPLY FIRST SURFACE VINYL GRAPHICS ROUTED/PUSH THRU DETAIL (1/2") RETAINER CLIPS D REPLACEMENT FACE FOR EXISTING PYLON SIGN D/F SIGN Scae: 1 = 1-0 FONT: GOTHAM BOLD COLOR LEGEND CALON TRANSLUCENT VINYL CALON TRANSLUCENT VINYL Date: Scae: Drawn: WA Saes: Project Name: UNION BANK - GOLETA BRANCH - UB3336 Address: 299 N FAIRVIEW AVE City / State: GOLETA, CA Cient Approva: Date: This is an origina unpubished drawing created by Coast Sign, Inc. It is submitted for your persona use in conjunction with a project being panned for you by Coast Sign, Inc., And sha not be reproduced, used by or discosed to any firm or corporation for any purpose whatsoever without written permission. No Designer AE KH Date See PATHFINDER for more detais. Revision Notes DESIGN DRAWING Request Number: 1/28/13 Refer to Intranet. 3 DBS/CAO Add pot pan and eevations. PRJ-UBOC R5 DBS/CAO Refer to Pathfinder. Fie Location: W:\UnionBank\Art\Drawings 10 of 11 X 17 TEMPLATE VERSION

12 Union Bank Abbreviated Logo Guideines Introduction The Union Bank ogo is the cearest visua eement of our corporate identity. It represents our entire company on a of our communications, signage, advertising, and more. Maintaining the integrity of the ogo is essentia to communicating a consistent and effective message in the marketpace. Inaccurate reproductions and uses compromise our abiity to protect our ogo and our brand. This document outines the most important guideines for the usage of the Union Bank ogo, and shoud accompany ogo fies whenever we aow authorized interna or externa usage. Logo Usage Approva Use of the Union Bank ogo and/or any of its components must be approved by Brand Management. Choosing to proceed without Brand approva is not an option. To ensure a professiona and consistent ook for a interna appications and externa marketing materias, incuding materias produced by third parties, pease adhere to the process. Contact Information Pease send questions regarding use of our ogo, and requests for brand reviews, ogo artwork, or the expanded version of the ogo guideines, to: Corporate Marketing, Brand Management at BrandApprova@unionbank.com Tabe of Contents Introduction 1. Master Brand Logo and Aternative Stacked Version 2. Cear Space and Minimum Size Requirements 3. Registration Mark Requirements 4. Logo Coor Information 5. Preferred Logo Use Summary 6. Logo Fie Formats 7. The Styized U 8. Incorrect Use of the Union Bank Master Logo 9. The Union Bank Sub-Brands

13 Master Brand Logo and Aternative Stacked Version Union Bank Abbreviated Logo Guideines Preferred Logo The Union Bank ogo has two components; a symbo (styized U ) and a wordmark ( Union Bank ), that must not be separated. A ogos are created as ocked-up pieces of artwork that shoud never be modified. Two basic configurations: 1. Defaut ogo: Horizonta with registration mark. NEW USAGE RULE The ogo is never to be used in a heading or as part of a sentence 2. Aternative ogo: Stacked with registration mark. For use when size or spacing restrictions prohibit use of the preferred horizonta ogo version. Use must be approved by Brand Management. TIP ALWAYS use the horizonta ogo UNLESS it won t fit using minimum size requirements OR cear space requirements can t be honored THEN use the aternative stacked ogo Page 1

14 Cear Space and Minimum Size Requirements Union Bank Abbreviated Logo Guideines Cear Space Requirements Cear space is the area surrounding the ogo that must aways be kept free of any text or graphic eements. This ensures that the ogo stands out distinctivey. Cear space is measured by the height of the B in the word Bank, shown as the vaue X in the exhibits on this page. The minimum cear space must aways be 1X on a sides of the ogo. Cear Space Exampes 1X 1X X 1X 1X Minimum Size Requirements A minimum ogo size has been estabished to ensure the carity and egibiity of the ogo and the trademark designation (if used). The ogo may scae up as arge as desired. For Horizonta Master Logo: With registration mark: Minimum ogo size is 2 inches wide, not incuding the mark registration trademark) 2 in. 1.5 in. Without registration mark: Minimum ogo size is 1.5 inches wide For Aternative Stacked Logo: 1.5 in in. With registration mark: Minimum ogo size is 1.5 inches wide, not incuding the mark Without registration mark: Minimum ogo size is inches wide Page 2

15 Registration Mark Requirements Union Bank Abbreviated Logo Guideines The current registration designation for our master ogo is the mark. The appropriate registration mark is buit in to the digita artwork and shoud not be resized or moved. The ega registration mark shoud be used at a times. The ony exceptions appear in the chart on the right. Logo artwork incudes the When to use the registration mark: Websites; emai marketing materias Teevision Newsetters, brochures, and fyers Invitations Stationery, incuding business cards A documents to bank customers T-shirts, hats, and other wearabes Biboards, banners, and posters Fags (gof tournament) Interna use on documents produced in Microsoft (MS Word and Exce) When NOT to use the registration mark: Permanent signage Business deveopment items where Brand Management has approved using the ogo in a size smaer than the required minimum Any usage where the mark woud be too sma to be easiy read or reproduced appropriate registration mark buit in to the fies provided. Sampe ogos with and without registration mark: With registration mark Without registration mark Trademark compiance: The shoud aso be incuded in the first copy mention of Union Bank in each piece. If first mention is in a headine, the can be used in the second mention. The words Union Bank shoud never be used as a possessive. This is a significant change from prior usage rues. Page 3

16 Logo Coor Information Union Bank Abbreviated Logo Guideines Preferred Logo coor usage: Red and Bue (PMS 1797 Red and PMS 2738 Bue) Aternative Logo coor usage options: Back White Two-coor Spot Red & Bue or 4-coor process Logo coor seection shoud be determined by the background coor of the document or item on which the ogo wi be printed. Coor Specifications One-coor Back Our ogos must aways be reproduced from the provided master artwork. The chart beow indicates coor vaues for the Union Bank ogo broken down by PANTONE coors; CMYK, RGB, and hexadecima vaues. Logo coor type is either spot PANTONE or CMYK for print appications, whie RGB and Hex are for onscreen usages (websites, PowerPoint, teevision, etc.) One-coor White UB Coors CMYK RGB Hex UB Bue (or PANTONE 2738) AA UB Red (or PANTONE 1797) E UB Back (or PANTONE Back) The coors, CMYK, RGB, and hexadecima breakdowns shown on this page have not been evauated by Pantone, Inc., for accuracy and may not match the PANTONE Coor Standards. Consut current PANTONE Pubications for accurate coor. PANTONE is the property of Pantone, Inc. Page 4

17 Preferred Logo Use Summary Union Bank Abbreviated Logo Guideines The preferred Union Bank ogo version is horizonta, red/bue, with registration mark. (Shown at right.) Use: Uness: Then Use: Preferred Union Bank Logo Horizonta Registration Mark Doesn t meet minimum size requirements Doesn t meet cear space requirements Permanent signage Brand-approved business deveopment items smaer than required minimums Too sma to be easiy read or reproduced Aternative Stacked Logo Without Registration Mark This ogo version shoud be used Red & Bue Printing in back ony Printing in one-coor ony (other than Back or White) Dark background coor, making red/bue unreadabe Background coor artisticay cashes with red/bue, (exampes: ight green, pink, orange, etc) Back Logo Submit to BrandApprova@ unionbank.com White Logo Back or White Logo whenever possibe to hep buid brand awareness. Page 5

18 Logo Fie Formats Union Bank Abbreviated Logo Guideines The ogo is avaiabe in the foowing fie formats. The fie format to be used is based on the appication and usage of the ogo. Additiona fie Logo Use: Printed materias, such as, but not imited to: Fyers Posters Brochures T-shirts Fags Banners Signage Fie Type Needed: EPS for print (CMYK) formats, such as jpeg or tif are avaiabe upon approved request. Emai Video Teevision EPS for on-screen (RGB) PowerPoint, Word, Exce BMP (Bitmapped) for Microsoft appication (RGB) Websites, web banners GIF for Web appications Page 6

19 The Styized U Union Bank Abbreviated Logo Guideines Authorized Use Use of the styized U as a standaone graphic eement wi ony be approved if the master brand Union Bank ogo is aso present. The master brand ogo need ony appear in reasonabe proximity/visibiity to the U eement. There is no set ockup. + = Brand Compiance Genera Rues Do Use: Don t Use: Genera Usage Coor Paette Registration Mark Cear Space Minimum Size With fu UB standard ogo As a standaone graphic eement The digita artwork provided As representation of the Union Bank brand Red is primary; back and white aso options For a appications The minimum amount of cear space on a sides of the U; increase cear space where possibe The minimum height of the U 0.5 inches Without fu UB standard ogo As part of a headine or sentence Any redrawn or atered version as substitute for the word you Any other coor If too sma to be egibe Less than the minimum amount of cear space on a sides of the U Less than the minimum height of the U Cear Space Minimum Size 0.5X 0.5X X Cear space is the bank area surrounding the ogo to ensure distinction. Measured by haf the height of the U ; shown as vaue X. Cear space minimum is 0.5X a sides. 0.5 in. Minimum size Minimum production size estabished to ensure carity and egibiity. *Minimum height of U is 0.5 inches. 0.5X 0.5X Cear space buit into master artwork fies. Sizing the master artwork fies resuts in appropriate cear space amount. Cear space Page 7

20 Incorrect Use of the Union Bank Master ogo Union Bank Abbreviated Logo Guideines Do not reassign ogo coors. 2 Do not reposition ogo components or scae components separatey. 3 Do not distort or add graphic treatments to the ogo. 4 Do not use the wordmark without the symbo. Specia Dept. 5 Do not encroach on the cear space or create subbrands or unique identities. 6 Do not pace the ogo over other graphic eements. 7 Do not use the symbo on its own. 8 Do not use the symbo in pace of any other eement. 9 Do not ater the positions or reationships of the components. 10 Do not ater the size, positions, or reationships of the components. Page 8

21 The Union Bank Sub-Brands Union Bank Abbreviated Logo Guideines In addition to the Union Bank master brand ogo, other ogos were deveoped to support the business efforts of Union Bank. These ogos are depicted in the chart beow. For questions regarding use of these ogos, or to request artwork of a ogo, pease contact: Corporate Marketing, Brand Management at BrandApprova@unionbank.com MASTER BRAND The Union Bank brand system centers around a strong, dominant Master Brand, The ogo for the Master Brand is the styized U ocked up with the words UnionBank Pus UnionBanCa Corporation in text. BUSINESS UNITS Business units are subordinate to the Master Brand FDIC insured Not FDIC insured RETAIL BANKING UNIONBANC INVESTMENT SERVICES UNIONBANCAL EQUITIES COMMERICAL BANKING UNIONBANC INSURANCE SERVICES UNIONBANCAL MORTGAGE CORPORATION THE PRIVATE BANK UNIONBANC SECURITIES PROGRAMS PRIORITY BANKING SIGNATURE BANKING Page 9

22 ATTACHMENT D TENANT SIGN CRITERIA FAIRVIEW CENTER CITY OF GOLETA Zoning Administratw Dates Considgred Date Approved 1, - Pau Poirier + Michae David Architects December 22,2006

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24 TENANT SIGN CRITERIA Fairview Shopping Center Prepared by: Poirier + David Architects (805) for: Fairview Shopping Center LLC. te: (3 10) fax: (310) A. Introduction The intent of this sign criteria is to provide the guideines necessary to achieve a visuay coordinated, baanced and appeaing signage environment at the above mentioned project, and in accordance with the City of Goeta and its adopted sign requirements. Adherence to this sign criteria sha be rigorousy enforced. Any non-conforming signs. sha be removed by the tenant or his sign contractor at their expense, upon demand by the owner. The owner and architect sha review exceptions to these standards, which woud 'aso require review and approva by the City of Goeta Panning Department and Design Review Board. Accordingy, the Owner, through the architect, wi retain fu right of approva of any sign used in the center. Measurement of sign areas In appying the sign area standards of this artice, the periphery of the sign sha be' estabished by drawing not more than eight straight ines encompassing the extremities of the sign within the smaest possibe area. In the case of a doube-faced sign, ony one face of the sign sha be incuded in the sign area measurement. Supporting structures so designed as to perform an advertising function sha be incuded in the sign area. In the case of wa signs, the background area sha be incuded in the sign area measurements ony if it is of a distinctive coor, materia, texture, or shape, the primary purpose of which is to enhance the advertising vaue of the sign, as determined by the Panning Department. Refer to Exhibit G. B. GENERAL OWNERITENANT REQUIREMENTS 1. Each tenant sha submit to the owner for written approva, three (3) copies of the detaied shop drawings of his proposed sign, in fu coor identifying proposed signage areas and etter heights, indicating conformance with the sign criteria here in outine form. Send to: Fairview Shopping Center LLC:. Michae Procheo Financia Management Group 1900 Avenue of the Stars, Suite 2475, Los Angees, CA and send to:

25 Project Architect: Pau Poirier AIA Pau Poirier + Michae David Architects 156 West Aamar Avenue, Suite C, Santa Barbara, CA The tenant sha obtain Design Review Board approva and a Sign Certificate of Conformance from the City of Goeta Panning and Environmenta Services Department for a signs. The sign drawings submitted for review and approva by the City of Goeta must first be approved by the owner and architect. Changeabe copy and movie poster signage to be paced in their respective sign fixtures is exempted from this requirement. The tenant sha pay for a signs, their instaation (incuding fina connection, transformers and a other abor and materias) and maintenance. The tenant sha obtain a necessary permits. The tenant sha be responsibe for fufiment of a requirements of the sign criteria. Aowabe sign types: Tenants sha provide internay or externay iuminated signs utiizing creativity and individuaity, see detais and drawings. Tenants may use one of the foowing types: 1. Internay iuminated channe etter signs with optiona ogo box. (Sign A) (Limited use by major tenants per sections C and D) 2. Reversed channe etters or hao iuminated etters with neon iurn. (Sign B) 3. Front it dimensiona ettering and border signage. (Sign D). ' 4. Front facing channe with exposed neon. It is the responsibiity of the tenant's sign contractor to verify a conduit and transformer ocations and service prior to fabrication. (For iuminated signs) Exterior iuminated signs and a sma tenant signs sha be under the contro of the andord and be fed fiom the house pane on a shopping center signage circuit. The ocation of a signs sha be per the accompanying design criteria. One wa and descriptor sign space sha be aowed for each tenant (except as otherwise approved in-writing and noted herein). Two wa and descriptor signs wi be aowed if the tenant has three frontages, and three wa and descriptor signs wi be aowed if the tenant has four frontages. Each fkontage may have a store identifier sign and a descriptor sign on each quaifying frontage as defined herein. The tenant sha verify his own sign ocation and size with owner and the City of Goeta prior to fabrication. A shop tenants ocated in the two Paseos may have one under canopy bade signs per frontage and per the accompanying design criteria. (Sign "C").

26 1 1. The Landord sha appy address numbers to each store. Numbers sha be appied on pane or gass over storefront entrance 3" above muion, and must be 6" high white viny etters to match the standard font used in the Shopping Center. Per the direction of the Owner or oca Fire Department, or where Tenants' transom gazing does not exist, or is obscured by Architectura features, the andord sha provide bronze etters with oi rubbed finish to match center standard. 12. Specia signs which vary from these sign criteria must first be approved by the owner and respective City of Goeta Design Review Board, prior to instaation. 13. Landord sha be responsibe for providing 6"x 6"ADA sign to designate accessibe entrances. 14. Directiona signs, traffic signage, operations signage, and other signage as required by the governing jurisdiction with ettering ess than 3" high are exempt from this signage program with approva from the andord. 15. Barber poes sha not be considered an animated sign or a sign of any type and are aowed in the center, and are not governed by this signage program. C. GENERAL SIGN SPECIFICATIONS 1. No exposed crossovers, conduits, conductors, transformers, etc., sha be permitted. 2. A ettering sha be restricted to the "net sign area." See accompanying design criteria for specific information. Refer to Exhibit G. 3. No projections above or beow the "net sign area" (exhibit G) wi be permitted (except as otherwise approved in writing). 4. A signs and their instaation must compy with a oca buiding and if eectric, bear a U.L. abe paced in an inconspicuous ocation. 5. For purposes of store identification and hours of business, tenant wi be permitted to pace upon each entrance to its demised premises not more than 144 square inches of deca appication ettering not to exceed 2 inches in height. The number and etter typeface sha be subject to owner's approva. 6. Typica Tenant Signage Criteria: (a) Overa Sign Length sha be no more than 75% of the store frontage ength or a maximum of 55 square feet, whichever is ess. For tenant spaces with two or three different buiding frontages, one sign is permitted at each face; and signs on three sides are aowed where a tenant has four fiontages; the tota area for a signs sha not exceed 55 square feet per side. Signs sha be attached in designated areas ony and may not exceed

27 18-inch high etters. Two rows of etters, with1 8-inch maximum height per row. The maximum sign height sha not exceed 42 inches. Existing signage on portions of the Shopping center not being remodeed sha be aowed to remain as existing non-conforming. (b) (c) (d) (e) (f) (g) The "font" (etter type), ogos and their respective coors sha be submitted to the Owner and City of Goeta for written approva prior to fabrication. Individua shop ogos may be ocated anywhere within the "net sign area", provided their height does not exceed the height of the "net sign area." No more than two rows of etters are permitted. The maximum tota height sha not exceed 42 inches. Tenants sha dispay ony their business name, e.g. "John's Jeans," or a combination thereof. Major tenants can use descriptors subject to the reuse cause in "Dm beow. Minor tenants cannot use descriptors. Interna iumination to be 30 mii-amp neon instaed and abeed in accordance with the "Nationa Board of Fire Underwriters Specifications." Signage shoud be creative, exciting, imaginative, we integrated, and proportiona to the overa design concept and shoud provide the 'finished detai' for each storefront. It shoud be refined and ornamenta in quaity. Signs that do not appear to meet this criteria can be sent to the DRB at the discretion of Panning and Environmenta Services. 7. Typica Iumination Criteria: (in addition to typica sign criteria above) (a) The foowing materias/technoogies are permitted based on integration of the sign concept and execution with the tota storefiont design. (1) Internay iuminated channe etters standard without pastic faces with exposed neon iumination. (2) Reverse channe or hao iuminated etters with neon iumination. (3) Front iuminated dimensiona signs with ighting to be approved by Owner. (b) (c) Interna iumination to be 30 mii-amp for neon or 800 mii-amp for fuorescent instaed and abeed in accordance with the 'Nationa Board of Fire Underwriters Specifications. Front-it signage sha be iuminated adequatey to view the sign at night per the review of the Owner Architect and City of Goeta Panning Department.

28 8. Typica under canopy sign: SIGN 'C' at Paseo sma shops ony. (a) Signs sha be attached to designated areas ony and may not exceed 4 square feet. For tenant signs with two entrances on two buiding faces, one sign is permitted at each entrance, the tota for a under canopy signs, sha not exceed 7 square feet. Overa under canopy sign height sha not exceed a maximum of 1'-6" for a rectanguar sign or 26" for a circuar sign. Refer to Landord's detai for construction detais, Type C. (b) (c) Signage shoud be creative, exciting, imaginative and we integrated into the overa design concept and shoud provide the 'finished detai' for each storefront. It shoud be refined and ornamenta in quaity. The foowing materiastechnoogies are permitted based on integration of the sign concept and execution with the tota storefiont design. (1) Carved or painted wood. (d) (e) (f) The "copy" (etter type), ogos and their respective coors sha be submitted to the architect for written approva prior to fabrication. The font sha have a 12" maximum etter size. Individua shop ogos may be ocated anywhere within the "net sign area", provided their height does not exceed the height of the "net sign area." No more than two rows of etters are permitted, provided their maximum tota height does not exceed the height of the "net sign area." MAJOR TENANTS SIGNAGE CRITERIA 1. For typica internay Iuminated Channe etter and Logo box sign the face of the individua etters and ogos sha be constructed of acryic pastic (311 6" thick minimum), and fastened to the channeized meta can in an approved manner. A surrounds or trim in a singe sign sha be a singe coor. Typica Iumination Criteria: (in addition to typica sign criteria beow) (a) The foowing materias/technoogies are permitted based on integration of the sign concept and execution with the tota storefront design. Business Name: Internay iuminated channe etters standard without pastic faces with exposed neon iumination. Descriptors: Reverse channe or hao iuminated etters with neon iumination, or front it dimensiona etters. (A descriptor is defined as a sign that is not the business name or ogo).

29 2. Tenant spaces of more than 18,000 square feet are considered "Major" tenants. The Center currenty has four bbmajor'y tenants, OSH, Vons, Michae's and Rite- Aid. A "Major " tenants must adhere to the Genera Sign Specification with the foowing exceptions: "Major" tenants wi be aowed one store identifier sign and smaer descriptor signs. For new stores over 18,000 s.f. and under 39,000 s.f.: (a) (b) (c) (d) The store identifier sign may not exceed 82 square feet (Existing RiteAid) with a max etter size of 36" (Existing Michaes and RiteAid). It may be internay iuminated individua pastic faced etters. (Exception approved by DRB: The height of the " M in Michaes may exceed the 36" height imit as proposed. New tenants may not reuse any identifier exceptions granted to any existing Major tenant.) The descriptor signs may not exceed 39 square feet of signage (Existing Michaes) each with a max etter height of 12". Descriptor signs may be internay iuminated channe etters, but with transucent etters or reverse iuminated channe etters (not transucent). (New tenants may not reuse any descriptor exceptions granted to existing Major tenants.) To determine the sign area, a signs on a tenants store frontage are measured individuay as opposed to the standard method described in the existing Sign Reguations Artice I. The cumuative area of the individua signs for one tenant sha not exceed 125 square feet. A new future major stores of this size wi need to compy with these newy estabished sign aowwces. For existing stores over 18,000 s.f. and under 39,000 s.f.: (e) (f) Existing signage may be reocated. Existing internay iuminated box signage is prohibited (i.e. pharmacy sign and OPEN 24 HOURS sign at RiteAid). In order to compy, these signs need to be repaced with reverse iuminated channe etters 12" high. For existing stores over 39,000 s.f.: a. The store identifier sign may not exceed 163 square feet (Existing OSH) with a max etter size of 48". It may be internay iiuminated individua pastic faced etters. b. The descriptor signs may not exceed 39 square feet of signage (Existing Michaes) each with a max etter height of 12". Descriptor signs may be reverse iuminated channe etters, but not transucent etters. (Exception f

30 approved by DRB: The OSH "Garden Center" etter height may exceed the etter height imit, but wi have to be reverse iuminated channe etters. c. To determine the sign area, a signs on a tenants store frontage are measured individuay as opposed to the standard method described in the existing Sign Reguations Artice I. The cumuative area of the individua signs for one tenant sha not exceed 200 square feet. d. A new future major stores of this size wi need to compy with these newy estabished sign aowances. The OSH and Rite-Aid wi be aowed to have signage in compiance with the above imits on aowabe sign areas on two buiding faces since they are ocated on comers and have three parking ot exposures. E. THEATRE SIGNAGE CRITERIA 1. Tenant Wa Signs: For up to three buiding faces, the theatre is permitted to have one identifier sign on each buiding face. The north, east, and south eevation identifier signs may not exceed 50 s.f. each, with a maximum etter size of 24". 2. Changeabe Copy Sign: One internay iuminated changeabe copy sign with a maximum area of 165 s.f. is permitted, in addition to the aowabe identifier signage. This changeabe copy sign wi be aowed to have changeabe type and genera theatre identifiers. 3. Movie Poster Dispay Cases: The theatre wi be aowed to have a tota of 12 poster dispay cases, each with an area of 16 sqme feet. 3 cases wi be aowed. on the north eevation, 3 cases wi be aowed on the south eevation, and 6 wi be aowed on the kiosk-ike structures. These cases wi be aowed to have changeabe posters for the advertisement of fims to be shown at the theatre. F. SHOPPING CENTER IDENTIFICATION SIGNAGE 1. One monument sign sha be ocated at the comer of Fairview and Cae Rea per the attached exhibit E (pan) and F (eevation). This wi incude Shopping Center ID "Fairview Center" as shown. The identification of major tenants in 8" high etters max wi be a future aowance subject to changes to the existing sign ordinance. 2. One monument sign sha be ocated at the main entry fiom Cae Rea with signs for major tenants as shown in the attached exhibit F (eevation) and the attached Site Pan. This wi incude Shopping Center ID "Fairview Center" as shown and identification of major tenants in 8" high etters max.

31 3. Tower Identification signage: Shopping Center ID ogo sha be provided on two faces of the corner tower per the attached detai H (graphics), Exhibit I and J (eevations). 4. Paseo Signage sha be provided at the two paseos per the attached exhibit K. 5. Directory signs sha be provided at the paseos to identify tenants in these areas. These signs sha be ocated with changeabe text strips at the entry to the paseos from the main parking ot per the attached exhibit L. G. MOMJMENT/WOOD FRAME TENANT IDENTIFIER SIGNS 1. Existing monumentwood frame tenant sign identifier signs aong Fairview Avenue sha remain. (SBBT and Los Padres Bank with timetemperature sign attached). No new monumentpyon tenant identifier signs sha be aowed. H. PROHIBITED SIGNS 1.. Signs constituting a Traffic Hazard: No person sha insta or maintain or cause to be instaed or maintained any sign which simuates or imitates in size, or coor, ettering, or design any traffic sign or signa, or which makes use of the words, "STOP", "LOOK", "DANGER." Or use any other words, phrases, symbos, or characters in such a manner to interfere with, misead or confuse traffic Immora or Unawfu Advertising: It sha b.e unawfb for any person to exhibit, post or dispay or cause to be exhibited, posted or dispayed upon any sign, anything of an obscene, indecent, or immora nature or unawfu activity. 3. Signs or Doors, Windows or Fire Escapes: No window signs wi be permitted. No sign sha be instaed, reocated, or maintained to as to prevent free ingress to or egress from any door. No sign of any kind sha be attached to a stand pipe except those signs as required by code or ordinance. 4. Animated Audibe, or Moving Signs: Signs consisting of any moving, swinging, rotating, fashing, binking, scintiating, fuctuating or otherwise animated ight is prohibited, except for time and temperature dispays. 5. Off-Premise Signs: None aowed.

32 6. Vehice Signs: Signs on or affixed to trucks, automobies, traiers or other vehices which advertise, identif, or provide direction to a use or activity not reated to its am making of deiveries or saes of merchandise or rendering of services from such vehices, is prohibited. 7. Light Bub Strings and Exposed Tubing: Externa dispays, other than temporary decorative hoiday ighting, which consists of unshieded ight bubs, and open exposed neon or gaseous ight tubing, are prohibited on a tenant shops. Temporary hoiday ighting sha be aowed from to each year and sha be reviewed and approved by the shopping center for conformity to that season's uniform hoiday decoration theme. 8. Banners, Pennants, Sandwich Boards & Baoons Used for Advertising Purposes: None aowed. 9. Signs in Proximity to Utiity Lines: Signs that have ess horizonta or vertica cearance from authorized communication or energized eectrica power ines than prescribed by the aws of the State of Caifornia are prohibited. I. TEMPORARY SIGNAGE 1. During the Shopping Center's renovation, a tenants affected by the remode wi be identified with a removabe temporary sign. A temporary signage wi be fabricated of white viny coated fabric with red sef-adhesive viny etters. Due to construction on the store frontages, this signage wi be moved often as construction dictates. 2. A temporary signage for major tenants wi be restricted to 30" store identification etters and 12" 'OPEN DURTNG REMODEL' etters. Refer to Exhibit N. 3. A temporary signage for typica tenants wi be restricted to 18" store identification etters and 10" 'OPEN DURING REMODEL' etters. Refer to Exhibit For a tenants ocated in the Paseo area behind OSH, one temporary sign wi be provided identifying a the tenants in 6" etters with 10" 'OPEN DURING REMODEL' etters. Refer to Exhibit P. 5. Temporary store signage sha be removed prior to the fina occupancy cearance for each individua store.

33 I Internay Iuminated Channe Letters SIGN A ' I Reverse Lit Channe Letter SIGN B 2 I I FAIRVIEW CENTER SIGN CRITERIA

34

35 Front Channe Neon Permitted Sign Type 5 I Internay Iuminated Box Sign Not permitted

36 SIGNAGE EXHIBITS/ DETAILS

37 NEON UNII -4 ' O F / PK HOUSING SERvCf D6CONNECI SWIICH SUSPFNDE D CEILING : BULDWG.. MRALL mr -. WiM CAP PL X FACE.. NEON VNII - GI0 CABCE WIIH - PROKTNE SLEEVE IELECrnBm) SLEEVE RUNS AU WE WAY 10 TRANSFORMER EN0 CAPS IELECTROBIISJ : ROO1 MfIAI FLEX CONOUII - MEML ~RANSFORMER BOX SNCt 06CONNEC1 SWITCH SUSPENDED CEILING NEON ILLUMINATED PAN CHANNEL L E ~ ] Q [NEOX ILLUMNAILO PAN CHANNiL LInER ASCNCO INSL4LWION WITH SWE OF THE ARI COMPONENIJ fuit 7 YEAR WARRANR. CALL (805) a8 I IGR DF~A~S rr QUOX RM CAP ACRYLIC LmER facf I nu w m t LEI~ER WITH ME~AI B4C1 GNf PIECE CONSRUCION 7 BUWRAE RM CAP FOR LONGtRLUf WIDER IHAN CHANNELUME IRIU CAP. 3Dno IGAMFORMER SEQVICE MSCONNECI swncn MmL RACEWAY GLASS NEON SUPPORI... ILLUMINATED CHANNEL LETIER SIGN - ASSEMBLY (UL LISTED) 3 MORE IWNSFORMERS IN EACH CRCV NO1 EXCEEDING I2m VOLIS CABLE SLEEVE DOUBLE WSULANG CABLE 6 ELIMINATING PROBLCMS RELATED 10 CORONA OR VOLTAGE LEAKS HOUSINGS 10 MIL. ALL CONMCIIONS ARE PROIECTED BY (ELECTROBIT CAPS & SLEEVE u.1. APPRov?o : s - NO-ELECTRODE

38 I /ey THICK F.C.O. ALUM. LETTER. PAINTED AUTOMOTIVE ENAMEL NEON TO BE INSTALLED BETWEEN THIS LETTER AND LETTER BACKER. 1 /8' F.C.O. ALUM. LETTER BACKER. PTD AUTOMOTIVE ENAMEL NEON TO PROVIDE HALO ILLUMINATION - 1 /a1' DA. THRUDED ROD WELDED 6 THRU-BOLTED TO BACKER NEON GLASS STAND. UCEWAY FABRICATED FROM ALUMINUM, FINIWED T/M CANOPY. P-K HOUSING W/ WATERTIGHT SEAL. 3 0 M TRANSFORMER ~ W/ DISCONNECT SWITCH, U. L. LISTED. G.T.O. WIRE. FAS~ENER TO CANOPY (v.i.f.) NOTE: BACKER OPTIONAL - SIGN TO BE ON TTS OWN CIRcUK, TOP LINE OF ENTRANCE CANOPY. REVERSE CHANNEL LETER SIGN 'B'

39

40 I SITE PLAN BULB: 1'. w

41 Corner Gas and Monument Sign Pan Fairview Shopping Center, Goeta, CA

42 f I OWNER I FILE-.- WvswCentaLLC. AD- Pau Poirier :- Michae David UJ? 3M6Y.Q" 19a)A-otfheStosSite#2475 DAm LoSAgeksCA 9Wd7 w CONTACT: Pme: 3W DRAWN BY: % S'ed A- Avc Suite C S a n i i a a ~ Fat 31W U. KLB JUX (805) %ehpbrme C8M) 68&8894 YONUMENT SIGN,,&3$')3aw--

43

44 EXHIBIT H

45 I ( THE FARVEW SHOPPING CENTER -TOWER SIGN South I IN- EXHIBIT I OWNER PILE: PROJECT F&bw Center L.L.C m66towm Pau Poirier Michae ~avid ADDRESS: ~ Q X I APA = U ~ S ~, ~ * ~ - ~ 1 ~ S m - aom ---- I FAIRMEW A W E CONTICT: Phone: DRAWN BY: 156 West Aamac Ac Srrite C.Sang Rarhara, CA GOLErkUILIFORFIV\ b JJ. I(LB SBK Jax (805) k~pbo~ 005)

46

47 EXHIBIT K I \

48

49 'open 24 hours' ength 'open 24 hours' ht 'open 24 hours' area Tota West Sign Area 16'-0' 24' 32 s.f., 114s.f. 1 1'4' 12' 11 S.F. 87s.f.

50 Page 2...

51 TEMPORARY SIGNAGE OPTION D r MATERIAL: BACKGROUND: WHITE VINYL COATED FABRIC LETTERING: RED SELF ADHESIVE VINYL EXHIBIT N

52 S I TYPICAL SMALL TENANT TEMPORARY SIGNAGE RADIO SHACK and STARBUCKS MATERIAL: BACKGROUND WHITE VINYL COATED FABRIC LETTERING: RED SELF ADHESIVE VINYL EXHIBIT 0

53