From Brief To Publication

Transcription

1 From Brief To Publication Dagmar Taylor for MELTA 9 January 2016, 2 5 p.m.

2 Spotlight

3 Spotlight Green Light

4 Network Now Langenscheidt (now Klett)

5 Business Spotlight magazine exercise booklet audio website

6 Business Spotlight Skill Up! Issue 32, BS 3/15

7 From Brief to Publication how to follow a brief what an editor looks for in a manuscript style guides, formatting and using images 3.30ish: break concepts and content after layout proof-reading

8 The brief general description of the project organization of the material target market who exactly it s for what to include how much material, what kinds of exercises key features what the underlying theme of the material should be the fee due date

9 Task: looking at briefs a worldwide English page explanation of irregular plural forms for a grammar pull-out business English exercises 4 dialogues with language tips grammar exercises on reported speech an illustrated vocabulary page

10 Style capitalization commas dates hyphenation -ise and -ize names numbers past tense plurals quotation marks home.html

11 Formatting numbering headers rubrics (the written instructions for a task) bold, italics, etc. layout instructions ask for a template

12 Workflow language editor checks length, level, that the exercises are doable and keyable, corrects style and formatting and checks facts translator identifies words which are not on the word list, glosses them and adds phonetics picture editor selects images or briefs illustrator text is sent to designer to lay out

13 Workflow language editor checks length, level, that the exercises are doable and keyable, corrects style and formatting and checks facts translator identifies words which are not on the word list, glosses them and adds phonetics picture editor selects images or briefs illustrator text is sent to designer to lay out

14 Looking at layouts Network Now

15 Looking at layouts grammar pull-out

16 Looking at layouts Everyday English Everyday English 1/16: Downloads/SP_2016_01_Magazin_EverydayEnglish.pdf Grammar to go 10/14: Magazine_content/Documents/ spotlight_1014_gtg2_01_02.pdf

17 Dialogues natural: target language needs to be balanced with incidental language authenticity: interesting bits of language few characters level

18 Looking at layouts exercises

19 Looking at layouts Skill Up!

20 Your work punctual clean creative original properly formatted didactically sound = happy editor

21 Getting the level right check CEFR levels for grammar topics vocabulary lists, vocabkitchen.com

22 Images Image banks: Traditional stock photography: Alamy, Corbis, Getty, Microstock photography: Thinkstock, istock, Shutterstock Photojournalism: Panos, Magnum, The Press Association, Specialist: FLPA (nature), Colorsport (sports), Lebrecht (music and arts), The Roland Grant Archive (cinema) Creative Commons: Unsplash, flickr.com, ELTpics Illustration: written explanation, sketch

23 Task: writing a booklet You ve been asked to write a new version of the 2010 Spotlight booklet Business Basics. It should include topics such as telephoning, s, describing your job etc. It can include dialogues, tips and short exercises. The booklet is DIN A6 and has 24 pages in total. What will make your booklet original?

24 Task: writing a booklet

25 Task: proofreading Sadly, I do my best proofreading after I hit send. Almost everyone

26 Proofreading 3. A thank-you letter medium Complete the letter below by underlining the correct words. 22 Calendula Avenue Northhampton NH43 8IJ 7 September 2013 Dear (a) Sir or Madam / Ladies and Gentlemen (b) it s / It s not often that I write letters like this, but I just had to write to let you know what a a pleasure it was to talk to (c) you re / your customer service department today. I was calling to renew my subscription to your magazine, and the lady on the phone was (d) so / such friendly and polite. She really made my day. It s not often that you get (e) so / such professional customer service. Unfortunately, I (f) don t / didn t catch the name of the lady who took my call but perhaps you d pass on my heartfelt thanks to the department in which she works. I m (g) attaching / enclosing 10. Please buy some chocolates for the department as a token of my appreciation. (h) Kind regards / Yours faithfully Vanessa Goodfellow

27 From Brief To Publication Dagmar Taylor for MELTA 9 January 2016, 2 5 p.m.

28 Task: looking at the printed page Compare the Word file with the printed page. What changes were made to the text before it was printed? With a partner discuss the stages the text went through before it was printed.

29 Task: adapt the exercise How could you adapt this exercise to make it more challenging?

30 Exercises gap fill context ordering matching underline correct option labelling true or false crossword word search multiple choice translation