Design and Image Poject 2 Process Book- Icons YSDN 1002A- Heidi Overhill Hillary Chen March 8th, 2017

Transcription

1 Design and Image Poject 2 Process Book- Icons YSDN 1002A- Heidi Overhill Hillary Chen March 8th, 2017

2 table of contents INTRO: Rationale 02 CHAPTER 01: Inspiration 03 CHAPTER 02: Initial Drafts- Week CHAPTER 03: Drafts- Week CHAPTER 04: Finals 14

3 rationale For Project 2- Icons, I was given the phrases: Try Faking It. Turn it Upside Down. Simple Subtraction. and Pay Attention to Distractions. In order to make these cards I initially looked at the work of Pippo Lionni and Viktor Hertz for inspiration. I enjoyed the simplicity of the images and their ability to convey a straightforward message easily. Pippo Lionni s work uses humour and clear strategies that add a clever twist to his art. Viktor Hertz s movie posters are simple yet intuitive- the audience could immediately determine the movie based on the composition and previous knowledge. Through my cards I employed their tactics by using humour and uncomplicated imagery. I explored multiple facets of the phrase Try Faking It. At first I thought of someone who did not know what they were talking about therefore they were saying bullshit - this was shown through a symbol of a bull and poop. This was too symbolic and didn t leave much to the imagination. I also drew someone not knowing what to say but just saying an exclamation point. However, I found that this concept did not convey the idea clearly enough. I tried drawing a google search bar to show that if you did not know something someone would just attempt to search on google. This idea needed too much interpretation. The concepy I used was someone trying to fake their emotions by using a mask. I found this image conveyed the phrase most clearly and effectively. Turn it Upside Down. was the most straightforward of all the phrases so I did not want to complicate things further. I first attempted to use arrows to show the idea of upside down. I also tried using phrases that people could use their previous knowledge to draw from the phrase such as turn your frown upside down or I turned the house upside down. However, the simplest and most effective imagery was turning the stick man upside down. I thought that the best way to convey that was to put the two people on the same plane, one person standing regular and one person doing a handstand as it juxtaposes the figures in an interesting way. It draws attention to the effort it takes for someone to actually go upside down. For Pay Attention to Distractions. I thought about what distracts the average audience as well as a humorous take on the phrase. My first idea I showed a woman walking down the street and a man wolf-whistling after her as she turns around and pays attention to the distraction. Although I like this idea I do not think it is as clear as my final concept. Phones are usually what can be distracting to the average person so I represented a phone in a black circle to indicate that it is allowed/ encouraged. I also showed someone on the phone, this idea evolved into a man holding a woman s hand while looking at his phone showing that he is concentrating on a distraction rather than on her. I chose this as my final concept as I found that it conveyed the message clearly and concisely. For Simple Subtraction. I used the idea of the stickman to my advantage and incorporated humour and acknowledge the audience of designers. For my first concept I tried taking away the head of the stickman to represent the craziness of taking away a simple circle. I expanded this idea with taking away the roundness of the stickman s hand to show that it got cut off. Although thse ideas were humorous the one that I went with gave a nod to designers. My final concept was an even more simplified stickman that gives him a modern and minimalist look. 02

4 Chapter 01: INSPIRATION Design and Image

5 Pippo Lionni Accessed March 3rd Pippo Lionni Accessed March 3rd Viktor Hertz Accessed March 3rd d0a ed9cf01c4.jpg Work by Pippo Lionni Accessed March 3rd Viktor Hertz Accessed March 3rd

6 Chapter 02: INITIAL DRAFTS Design and Image

7 06

8 07

9 Chapter 03: DRAFTS Design and Image

10 Pay attention to distractions. Pay attention to distractions. Pay attention to distractions. 09

11 Pay attention to distractions. Pay attention to distractions. Pay attention to distractions. 10

12 Simple Subtraction. Simple Subtraction. Simple Subtraction. 11

13 Try Faking it. Try Faking it. Try Faking it. Try Faking it. 12

14 Turn it upside down. Turn it upside down. 13

15 Chapter 04: FINALS Design and Image

16 Try Faking it. 15

17 Turn it Upside Down. 16

18 Simple Subtraction. 17

19 Pay Attention to Distractions. 18