EventProfile. A select number of tickets will also be made available to the public, for this informal but memorable evening of quality music.
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2 EventProfile The Desert Jam is an evening of Jazz, Rhythm & Blues, taking place on Wednesday 06 th December 2006 at Nad al Sheba Golf & Racing Club, one of Dubai s finest golf & racing clubs. This informal gathering will provide an ideal ambience to listen to quality music and is an appropriate platform to network with other delegates / exhibitors / visitors of the Seatrade Middle East Maritime Exhibition Internationally acclaimed artistes such as Malcolm Braff & Tectonic Natural Tribe and World on A String, among others, will perform intimate sets during this evening. Although held in conjunction with SMEM, several international companies based in Dubai have also sponsored private pavilions with corporate branding for their guests and senior executives. A select number of tickets will also be made available to the public, for this informal but memorable evening of quality music.
3 EventAudience Senior delegates from the Regional & International Shipping & Maritime Industry. Attendees of Seatrade Middle East Maritime Exhibition UAE based Regional & International Companies through sponsored corporate pavilions. Jazz connoisseurs largely comprising individuals in the age group of 30+ onwards with high disposable income. Residents of upscale residential communities. Media professionals & top management.
4 ThePerformers Malcolm Braff & TNT This talented Swiss-Brazilian group led by the celebrated jazz maestro, is a regular at the Montreux Jazz Festival. Accompanied by the Tectonic Natural Tribe (TNT), they will be topping the bill at The Desert Jam. Danish band World On A String have toured worldwide for various concerts. They will perform along with other International Jazz & Blues Bands. There will be 3-4 sets performed lasting minimum 4 hours.
5 MalcolmBraff Malcolm, born in Rio de Janeiro in 1970, was raised in Dakar where the pervasive African drum rhythms first drew him to music. He began the study of classical piano at age six, subsequently travelling to Switzerland to continue his studies. There he experimented briefly with rock but quickly imposed himself as an autodidact (self-taught) jazz pianist, releasing his first album as band leader in This was followed by acclaimed concerts at the Montreaux Jazz Festival and a phenomenal virtuoso 24-hr piano solo at Vevey to celebrate the summer solstice.
6 MalcolmBraff & TNT Since then Malcolm has regularly appeared at Montreaux, toured with fusion project Jantol, been director of music in the city of Lausanne, signed to Blue Note with quintet COMBO, founded the Live In Vevey association at the theatre Oriental-Vevey, and travelled more than 2000km on foot on the road to St Jacques de Compostelle. This year Malcolm formed his new nine-piece band, Tectonic Natural Tribe (TNT). Some notable albums released under the Blue Note label include Together and The Preacher. The group consists of Malcolm Braff (Piano) Matthieu Michel (Trumpets & Flugelhorn) Baenz Oester (Bass) Yaya Ouattara & Minino Garay(Percussion) Julio Baretto (Drums) Cyril Bugnon (Saxophone) and Samuel Blazer (trombone). For further information please visit
7 WorldOn A String World On A String will also be performing at the Desert Jam WOAS was formed in 2002 by violinist Bjarke Falgren, guitarist John Sund, bassist Morten Lundsby and percussionist Ole Theill. The music of WOAS is a mix of various styles, but in the hands of these musicians, it transforms into one. When listening carefully, one can easily trace origins of Indian, Balkan and Irish music mixed with a touch of jazz and blues. First and foremost we are dealing with a band that plays original music and has its own style and sound. For further information please visit
8 WorldOn A String The musicians are all a vital part of the Danish music scene and all members have toured worldwide in various contexts. Coming from a broad background of music, the musicians are capable of delivering anything from a very soft and lyrical vocabulary to a powerful and intense expression, combined with a sparkling rhythmic drive. The members of the band have worked and work with artists such as: Palle Mikkelborg, Creme Fraiche, Mariam Mursal, Ganesh and Kumaresh, Van Morrison, Danish Radio Big Band, Cæcilie Nordby, Bo Stief, NHØP Quartet, Bombay Hotel and many more. In 2004 their debut CD was released to rave reviews and the following year it was nominated by the Danish Jazz Awards in the category Best cross-over CD of the year.
9 Eventdetails DATE - Wednesday, 6 th December 2006 VENUE Nad Al Sheba Club TIMINGS - The Concert will begin at 8 pm and go on until late (Doors open at 7 pm) SETTING - Outdoor evening, a fusion of Arabic and Mediterranean atmosphere; with majlis seating, food, beverages and shisha. FOOD & BEVERAGE - An International buffet dinner with a selection of premium beverages is included for Seatrade members / delegates. Online purchase of tickets will soon be available through the event website and may also be routed through Seatrade representatives.
10 EventVenue Nad Al Sheba Club
11 Eventpublicity Event build up campaign: PR Campaign - Pre, during & post-event Half page newspaper advertisements Full page magazine advertisements Radio ad campaign Outdoor hoardings at strategic locations -shots / Online advertising SMS Campaign Flyers / Posters in associate outlets Dedicated event website Associate marketing initiatives: Seatrade Newsletter Seatrade website & e-newsletter Seatrade Event Catalogue Arabian Ranches Residents Community website
12 SeatradeBookings Table bookings are offered to Seatrade members & their guests in a specially demarcated Seatrade Pavilion. With a premium view of the stage, each table seats 10 persons. Individual tickets are also available at the below rates. This entire area will be staffed by Event Personnel, Security and Event hostesses. Seatrade pavilion seating options: Individual tickets for Seatrade pre-registered trade visitors: AED 500 (USD 135) per person. (With free seating at any of the Seatrade branded tables) Group corporate tables: Minimum booking of one table seating 10** at AED 5500 (USD 1500) per table (Exclusive seating at pre-allocated tables, with company branding) *Rate Includes premium beverages & buffet seated dinner arrangements ** Options available for additional group seating
13 Corporate TableBenefits Group Branded Tables with prime view of the event include: Exclusive entry through VIP gate Pre allocated seats at reserved tables Branding opportunities at table (company branded table tent cards, chair ribbons, table flag & moonlights) Buffet dinner with premium beverages included Hostess assistance VIP Car Park Pass Available only if pre-registered with Seatrade and with a minimum booking of one table per company. COST: (AED 5,500 for one table seating 10 persons)
14 Stage VenueLayout Seatrade Pavilion
15 Pre-EventArcade
16 StageDesign
17 CorporateTables
18 OrganisedBy THE BANYAN INTERNATIONAL Tel: /10, Fax: For further information & branding opportunities, please info@thedesertjam.com For corporate bookings & details, please emal: tickets@thedesertjam.com The Desert Jam s official website is wwwthedesertjam.com
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