cslice Graphic Standard
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1 cslice Graphic Standard
2
3 CONTENTS INTRODUCTION GRAPHIC STANDARD BRANDING APPLICATIONS
4 INTRODUCTION
5 Mission Statement Our mission is to inspire moments that are refreshing and relaxing through honest and flavorful products. 3
6 GRAPHIC STANDARD
7 cslice Logo The logo reflects the shape of a lemon slice with juice dripping. The firts letter C refers citrus. The color palette represents a lemon and leaves with a fresh and natural feeling. The logo uses a simple logotype, Neon 80s. 5
8 Logo Dimensions The clear space around the logo is the width of the letter l. The logo s white space will protect it from being cut off. cslice l Minimum size 1 inch cslice 6
9 cslice Correct Usage As with the primary cslice logo, the secondary logo is only allowed to be pantone 171 U color that represents a grapefruit slice. cslice 7
10 cslice cslice Incorrect Usage Do not change the logo mark Do not rotate Do not reverse cslice cslice cslice cslice Do not stretch Do not change the position Do not change the logotype 8
11 Pantone Yellow 012 C #FFD700 C 0 M 2 Y 98 K 0 R 255 G 215 B 0 Pantone 356 C #007A33 C 91 M 4 Y 100 K 25 R 0 G 122 B 51 Color Variations The top two colors are the official colors for the logo and brand business system. The third color can apply to the secondary logo. Pantone 171 U #FF7865 C 0 M 51 Y 52 K 0 R 255 G 120 B 101 9
12 Neon 80s Typography The logo consist of one typeface Neon 80s. Another typeface futura - medium is for the business system, website, and packaging. ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz Futura - medium ABCDEFGHI JKLMNOPQRSTU VWXYZ abcdefghijklm nopqrstuvwxyz
13 cslice e SOJUNG CHOI Designer 123 Market St. San Francisco CA (123) info@cslice.com Business Card The business card is 2 in. by 3.5 in. on a vertical format. On the front, the card has the logo. The name, address, phone number, website, and are on the back side. 11
14 cslice 123 Market St. San Francisco CA (123) Dear, Our customers Letterhead The letterhead is printed on 8.5 in. by 11 in. There will be 1 inch margins on both sides of the letter. The logo and contact information are on the top left corner. A 0.75 inch stripe of yellow color goes across the bottom. The logo mark is on the back. Uptassun tibus. Aped quaernat que necte nimposant quissit que volendus reium quiaero occullor rem vendunt autaectia qui ut ad ute qui dolupta tureseque nulluptur at. Onsequi debisci llacim reristi inimaio quos ipis sit voluptae. Occab in nos utem a nusam, sam delique vendi ilitatur atur mos volupta nonsequate labore sitationest quod quia solupta doloreh enessin imusto omnist, ommos maximi, ut et facea ipsunt pa solent, tem que et fugia et odi oditaquam, omniminus sinvend uciumquam quunt. Fero dolupis ressi ut plicid estiis accum qui quis nus eum ilis perio voluptatio doluptior sent odis estrupt asperio ini blaudi alibus veria nonsequi tempor simin perae. Omnisita cum et alique nullest, solorro ommoluptam laborepre vel eum, utemo tem dolupta tentur siminvella ini officip suntis con corpor sumque officillia nullatque voluptur alic tem verspitatio dollab illest rentem volupiet alitat. Luptiatio. Em aut volorec uptatet od modigent omnis niam, id eosam estorrum quas eiunda volut moluptur? Em dolo moditius, nullo berum il maxim duciist volestiur? Qui que ipit aspit, cumquos dolorernam que nis explatet et quia invendentios de non enita vitem audita consequis eriam ut et ut eossita tustrum quam, consenia estem doles erum audaerro estis voluptatio blabore ressin cum sendita teturer untius net mi, nem fugit maio. Qui acerum autate pore volupti berum ligent aligenimus des dendit quas re maionse pra nonsequis dolut as core, omnis ex et aut alitio. Sincerely, Sojung Choi 12
15 cslice 123 Market St, San Francisco, CA Envelope The envelope is in. by 9.5 in. The logo and the address are on the top left corner. A 0.5 inch stripe of yellow color goes accross the bottom. 13
16 BRANDING APPLICATIONS
17 15
18 SOJUNG CHOI CSLICE DESIGN 116 WINTER 2017
19
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