BRANDBOOK STYLE 2017
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1 BRANDBOOK STYLE 2017
2 01 Logo Identity The logo consists of a graphic element, the name of the district and our tagline. The tagline, Soar to Greatness, enhances our brand identity as a district that believes in the great promise and potential of every student. For parents and the community, the tagline acknowledges the transformational power of education we are improving the lives of our students, families and this community now and for years to come. The graphic element was designed to suggest a number of positive associations for GCS. For example, it represents a stylized version of an age-old symbol of leadership, direction and guidance. The star burst also represents achievement and student s aspirations; what s more, it appears in this logo to conform to a spherical shape which in turn suggests a global reach. The shape of the star burst is made up of converging teal triangles. The triangles suggest many elements coming together to make something brilliant; the points also represent the many cities and municipalities that come together to form Guilford County. The unity also demonstrates our community s support of its public schools and county-wide school district. The points of the star burst vary in size to illustrate the value the organization places on diversity. The logo was designed to work as a unit. However, situations may arise (rarely) in which only the graphic element, or only the words, will be used. Use your judgment, but try as much as possible to use both the graphic and the type in every application. LOGO FINAL VERSION The size of the elements and their spatial relationship to each other are part of what makes this mark an identifier for Guilford County Schools, so altering the logo or any of its elements is discouraged. Electronic files of the logo are available in multiple formats from the Communications Department, so there exists a file for any foreseeable use. Please do not deviate from the uses outlined in this guide. It is important to keep the aspect ratio of the logo intact when placing the logo into documents. To do so, simply click on the logo. Use the diagonal arrow in any corner to pull the logo to the desired size while keeping the aspect ratio correct.
3 LETTER MARK GRAPHIC MARK TAGLINE While the element will almost always appear with the words Guilford County Schools, it may, in rare cases, be used alone. An example might be on the front of a baseball cap or other novelty item.
4 02 Logo Spacing Wherever the Guilford County Schools logo appears, it should be granted generous surrounding space. Use the box around each logo above as a guide. 2x 2x It is important to keep the aspect ratio of the logo intact when placing the logo into documents. To do so, simply click on the logo. Use the diagonal arrow in any corner to pull the logo to the desired size while keeping the aspect ratio correct. 2x 2x
5 Logo may appear without tagline.
6 03 Fonts
7 HEADLINE FONT Eagle ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz DIN BLACK ABCDEFGHIJKLMNOP abcdefghijklmnop REGULAR ABCDEFGHIJKLMNOP abcdefghijklmnop MAIN FONT DIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BOLD ABCDEFGHIJKLMNOP abcdefghijklmnop MEDIUM ABCDEFGHIJKLMNOP abcdefghijklmnop ARIAL LIGHT ABCDEFGHIJKLMNOP abcdefghijklmnop BODY COPY (9pt/12pt) ABCDEFGHIJKLMNOP abcdefghijklmnop For Microsoft Office (PPT, Word, Excel) and web usage substitute ARIAL.
8 04 Logo Colors PMS BLUE _288 C PMS TEAL _320 C 40% TEAL FOR WEB USE RED _0 GREEN _45 BLUE _115 FOR WEB USE RED _0 GREEN _153 BLUE _168 FOR PRINT USE FOR PRINT USE CYAN _100 MAGENTA _88 YELLOW _27 BLACK _19 CYAN _100 MAGENTA _11 YELLOW _38 BLACK _0
9
10 05 Brand Colors The Guilford County Schools logo consists of two colors, navy and teal. Some design projects will call for an extended range of colors. Designers of such projects should draw from the below palette. See next page for a secondary palette extending our color library for uses such as infographics or charts. PRIMARY PALETTE
11 SECONDARY PALETTE c75m21y2k0 c25m100y0k0 c53m100y0k0 c0m75y100k0 c0m0y100k0 c98m100y0k0 c29m0y100k0
12 1 06 Logo Don ts To maintain a strong, distinctive brand it is important to use our logo in a consistent way. Always select the correct logo for an application and do not alter it in any way. 2 Guilford County Schools Here are some examples of what should not be done. 1. Don t distort the logo 2. Don t re-type the logotype in a different font 3. Don t resize or rotate the symbol relative to the logotype 4. Don t alter the relationship between the symbol and the logotype 3 4
13 07 Letterhead & Business Cards Wanda Mobley Director of Communications 712 North Eugene Street Greensboro, NC Wanda Mobley Director of Communications 712 North Eugene Street Greensboro, NC P C F mobleyw@gcsnc.com Wanda Mobley Director of Communications 712 North Eugene Street Greensboro, NC mobleyw@gcsnc.com Wanda Mobley Director of Communications 712 North Eugene Street Greensboro, NC P C F mobleyw@gcsnc.com
14 08 Powerpoint Template 2 3 WELCOME TO MY PRESENTATION POWERPOINT PRESENTATION TEMPLATE NOVEMBER 2017 About Guilford County Schools Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Mission Guilford county students will graduate as responsible citizens prepared to succeed in higher education, or in the career of their choice.* *This mission was adopted by the Guilford County Board of Education on December 12, Vision ACHIEVING EDUCATIONAL EXCELLENCE SHARON L. CONTRERAS, PH.D. SUPERINTENDENT Few words about why we re unique Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. this this this this this Guilford County Schools, It s Personal. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 3 Column Slide Sample Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Break Slide Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Break Slide Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Break Slide Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
15 09 Promotional Items
16 10 Design Elements This curved line design element is meant to bring a sense of movement and vibrancy into branded materials. The element consists of five parallel curved lines. Although this shape remains consistent, the color palette can change to match the usage. The lines should be filled in with a gradient of up to three colors, drawing from the primary brand palette. Neither end of the line element should ever be visible. The element should be positioned so it is anchored on the edge of the page, anchored to a photo or other design element, or gradually fades into the background color. At full opacity, the lines can be used as an element in the layout of a page. At 16% opacity, they can be used as a background element.
17 PROPER USAGE EXAMPLE 1 PROPER USAGE EXAMPLE 2
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