Cinema Pacific Film Festvial

Transcription

1 Graphic Standards for Cinema Pacific Film Festvial Emma Hsu Fall 2013

2 Graphic Standards for Cinema Pacific Film Festvial 2

3 Table of Contents Introduction Glossary Logo watermark Color Typography Business Card Letterhead Envelope Web banner Poster

4 Founded in 2009 Cinema Pacific film festival is a collaborative effort between the University of Oregon and the Eugene community. Administered by graduate students in the UO Arts and Administration Program, who work alongside undergraduate interns. Support by University Relations, Academic Affairs, School of Journalism and Communication, and Cinema Studies Program. CINEMA PACIFIC utilizes venues across campus and Eugene for a five-day festival of screenings, live multimedia performances, and art exhibitions. The festival features a wide selection of new film and media art from Pacific-bordering countries, including nations in America and Asia. Each year, the festival focuses in-depth on a particular national cinema. Guest artists and performers engage with audiences in post-film discussions to explore aesthetic and social issues, and developments in media production. Introduction 4

5 Glossary CMYK- a printing method using four colors to represent the entire spectrum Typeface- a set of characters with similar appearance and design Edge- the line where a document begins or ends Opacity- the quality or state of a body that makes it impervious to the rays Watermark- a semi-transparent imagines or words that can prevent others from forge your documents. Headline- a headline is the text indicating the nature of the article below it 5

6 The logo of cinema pacific film festival is a combination of theater chairs symbol and text of the organization s name. The numbers of the chair must be four, and the text should be appear in the lower right corner of the chairs image. The logo should be applied to every piece of external files, formal documents and printing material with no surrounding border. For small pieces, the logo may appear without the organization s name. Logo 6

7 Watermark The Cinema pacific watermark should be applied in every formal printing materials to prevent others faking the documents. The opacity of the watermark should always be 80% with a capital c and lower case of other letters. inma pacific 7

8 C=0 M=0 Y=0 K=100 C=69 M=0 Y=44 K=0 The offical color of the logo will primarily be displayed in back, in any different background colors, it may also be displayed in any other color for special event branding or match with background materials. The turquoise green is approved for use in cinema pacific branding materials. For example, the watermark or the bottle line of the envelope and letterhead. Color 8

9 Typography The offical typeface for cinema pacific are Chalkduster, Microsoft Himalaya regular, Bangle MN Regular, and Bangle MN bold. The offical font for logo is Chalkduster. Chalkduster ABCDEFGHIJKLM- NOPQRSTUVWXYZ Abcdefghijklmnopqrstu- Microsoft Himalaya regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz Microsoft Himalaya regular should be used for body content in all documents. Bangle MN and Bangle MN bold may be used for headline, title or other accents. Front size will vary from piese to piese depending on the usage. Bangle MN Regular ABCDEFGHIJKLNOPQRSTVWXYZ Abcdefghijklmnopqrstuvwxyz Bangle MN Bold ABCDEFGHIJKL NOPQRSTVWXYZ Abcdefghijklmnopqrstuvwxyz

10 The cinema pacific business card is 2 by 3 ½ inch. The business card includes the logo, watermark, job title, contact information, and the website. The font should be Microsoft Himalaya regular. The opacity of the watermark should always be 80%. 1/16 7/16 2 3/ /2 Larissa Ennis Operations Manager 1 3/16 +1 (541) cinemapacific@uoregon.edu 1277 University of Oregon Eugene, OR inma pacific 1 7/8 2 Business Card 10

11 Letterhead 1/16 3/ 5/16 5 1/ /8 1 3/16 Cinema Pacific 1277 University of Oregon Eugene, OR inma pacific 2 1/8 2 1/8 1/ For letterhead, the standard size is 8 ½ by 11, watermark should at 1/8 from the top of the edge and extend vertically for 2 1/8. The logo should be in the center of the page. The turquoise green line should be ½ in the bottom of the paper. 11

12 The #10 envelope is the standard letter envelope used by cinema pacific, in the front of the envelope only shows the contact information and the watermark, logo is shows in the back of the envelope, placed in the center. 1/16 3 1/8 6 1/ /8 1/4 Cinema Pacific 1277 University of Oregon Eugene, OR (541) /8 1/2 4 inma pacific 3 1/2 5 3/ Envelope 12

13 Web banner This simple film imagine designed illustrates that the ad is about film. this size of the web banner can be change depends on the website s regulation, as long as the aspect ratio is 16: CINEMA PACIFIC FILM FESTIVAL FOCUS: TAIWAN & CHILE 13

14 2014 CINEMA PACIFIC FILM FESTIVAL FOCUS: TAIWAN & CHILE APRIL 23-27,2014 The poster for 2014 cinema pacific film festival, using one of the showing film s photograph as the eye-catching tool, and the black rectangles as the information sections. Poster 14