Design Toolkit & Brand Guidelines 2013

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1 Design Toolkit & Brand Guidelines 2013

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3 Identity Overview Australia Day Design Toolkit & Brand Guidelines 2013 Master Logo Full Colour - CMYK Full Colour- Spot Colour Stacked with tagline In-line with tagline (Not to be used with co-branding) Colour Typeface Spot Colour Headline - The Sans Extra Bold Body Copy- The Sans Semi-Light abcdefghijklmno pqrstuvwxyz abcdefghijklmno pqrstuvwxyz Bondi Blue PMS 3005c Tarkine Green PMS 376c Cottesloe Gold PMS 116c Tanami Red PMS 1795c abcdefghijklmno pqrstuvwxyz !@#$%^&*() abcdefghijklmno pqrstuvwxyz !@#$%^&*() Graphic Element Graphic Ribbon Graphic Texture Background Pattern Version 1 Version 2

4 1. Master Logo Mono or Reversed Logo Full Colour Logo Spacing and Sizing Master Logo Application Incorrect Usage

5 Master Logo Australia Day Design Toolkit & Brand Guidelines Mono or Reversed Logo Mono When the cannot appear in its principle colours the should appear in either full black or white. Reversed

6 Master Logo Australia Day Design Toolkit & Brand Guidelines Full colour Logo CMYK CMYK This should be used for all four colour process or digital printing applications. Spot Colour This should be used for all spot colour printing applications. The colours of the cannot be adjusted in any way. Spot Colour

7 Master Logo Australia Day Design Toolkit & Brand Guidelines Spacing and Sizing Clear Space Clear Space To maximise the visual impact, legibility and to preserve the integrity of the, clear space requirements apply. Minimum Size The Australia Day should appear equal to or larger than any other s, or as larger as appropriate if appearing in isolation. The words Australia Day must be legible in all executions. X X X X Minimum size 25mm

8 Master Logo Australia Day Design Toolkit & Brand Guidelines Master Logo Application Government Partner When co-branding with a government partner, the Australia Day will be on the left of the government partner, and will be of equal visual weight to the partner. Master Logo with government partner Sponsor Logo When co-branding with a the Australia Day will be located on the left of the which will be of equal visual weight to the Australia Day. Master Logo and Multiple Logos When placed with other s on Australia day promotional material, it is preferable that the Australia Day appears equal to or larger than the other s. Multiple application In relation to other s, the Australia Day should, wherever possible, appear in the most prominent position on any page. For example, when aligned horizontally with other s, it is preferable that the Australia Day appears left to the other s.

9 Master Logo Australia Day Design Toolkit & Brand Guidelines Incorrect Usage These are examples of incorrect usage of the Australia Day master. Incorrect font Incorrect Colours Placement of on a photographic background Australia Day X X X Incorrect gradient Stretched or skewed 3D treatments X X X

10 2. Design Kit Typeface Colours Graphic Element Graphic Pattern Photograph Placement Photography URL

11 Design Kit Australia Day Design Toolkit & Brand Guidelines Typeface The typeface (font) is The Sans. Headlines and Sub-headline copy will be set in the Extra Bold and Bold weight respectively. Body copy would preferably be set in the Semi-Light weight but could be set in the regular weight if more hierarchy is needed in publications. Headline Sub-headline The Sans Extra Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz The Sans Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Body Copy Preferred Option The Sans Semi-Light abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Body Copy Alternative Option The Sans Regular abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

12 Design Kit Australia Day Design Toolkit & Brand Guidelines Colours The four principle colours of the Australia Day are: Four Principle Colours Bondi Blue Tarkine Green Cottesloe Gold Tanami Red The colours must not be altered in any way. Bondi Blue PMS 3005c R0 G133 B202 C100 M35 Y0 K3 Tarkine Green PMS376c R118 G177 B57 C55 M0 Y100 K15 Cottesloe Gold PMS116c R255 G202 B10 C0 M20 Y100 K0 Tanami Red PMS1795c R226 G27 B34 C0 M100 Y100 K5 All designs should only be composed of two colours. In any case where colours are used on the background then the ribbon will be white. Colour Combinations Primary Colour Combination Secondary Colour Combinations To maintain uniformity and clarity across all communications, it is recommended that collateral is produced using the Primary Colour Combination. The Secondary Colour Combinations may also be used accross collateral at the discretion of the designer. The dominant colour should be used primarily. The secondary colour, is a feature colour, and should be used sparingly within a design. Dominant Colour: Tarkine Green Secondary Colour: Bondi Blue Dominant Colour: Bondi Blue Secondary Colour: Tarkine Green Dominant Colour: Bondi Blue Secondary Colour: Cottleloe Yellow Dominant Colour: Tarkine Green Secondary Colour: Cottleloe Yellow Dominant Colour: Tanami Red Secondary Colour: Cottleloe Yellow

13 Design Kit Australia Day Design Toolkit & Brand Guidelines Graphic Element Graphic Ribbon Device Graphic Ribbon Versions The ribbon represents the boldness and versatility of the brand. The Graphic Ribbon is the key design device to establish identity over collateral. Graphic ribbons may be redrawn to accommodate different layouts and document dimensions. However the overall shape of the ribbons should always strive to be as close to the shape of the Graphic Ribbon Versions shown. Version 1 Version 2 Version 3 No more than 1 version should be used at a time. Ribbon Versions should never appear together over the same layout (design examples of incorrect usage refer to 3.12).

14 Design Kit Australia Day Design Toolkit & Brand Guidelines Background Pattern Patterns are a secondary design device that should be used at the designer s discretion. Patterns should only be used for backgrounds and borders and should never appear as the primary design device. Where the Graphic Ribbon device and pattern appear together, the ribbon should always placed on the same angle as the pattern (Design Example refer to 3.6). Text and s should never be placed over a pattern. Colour Background Pattern on White - Pantone colour at 25% Bondi Blue Cottesloe Gold Tarkine Green Tanami Red

15 Design Kit Australia Day Design Toolkit & Brand Guidelines Photograph Placement The Graphic Ribbon should separate photographs from text and white space. Photographs should not be placed inside a Graphic Ribbon. Where photographs are not contained within a Graphic Ribbon they should follow the shape and angle of the ribbon (design example refer to 3.5). Text should never appear over photographs. Text should only appear over white. Example 1 Example 2 Titles sit within this space. Subtitles can be placed here. qui imenim explabo. Il iur andessus same volendi psumenisquam aut qui iduciis voluptas eaque iundiam, comnis autem quae odis volecte ssimolu ptatiunt pores minusae nobiti aut rent faciati busdae nobitis alit aut moditate ad quatio officiumeni testesed quia in recto et apero tem sint evel mi, ut laboreritat. australiaday.org.au Canberra Connect Titles sit within this space. lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. nullam sit amet enim. suspendisse lorem ipsum id velit dolor vitae sit ligula amet, volutpat consectetuer condimentum. adipiscing Aliquam elit. Morbi erat commodo, volutpat. ipsum sed quis sed velit. pharetra nulla gravida, facilisi. orci nulla magna libero. rhoncus,visit australiaday.org.au neque, id pulvinar odio lorem non turpis. nullam sit amet enim. suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. sed quis velit. nulla facilisi. nulla libero, visit australiaday.org.au Text Space Image Space Image Space Text Space

16 Design Kit Australia Day Design Toolkit & Brand Guidelines Photography These examples demonstrate the tone for all photographic images. Images should portray: Being together ; the people and lifestyle Inclusive of all Australians Celebrate people not just landscapes Warm and friendly Free spirited

17 Design Kit Australia Day Design Toolkit & Brand Guidelines URL The inclusion of a suitable web address in communication materials and publications is a mandatory brand element. Advertised and promoted web addresses must include the words Australia Day. They cannot be generic portal addresses. australiaday.org.au E.g The National Network home page is: Several additional domains redirect to including:.gov.au.net.au.biz Affiliate websites of the National Network, not hosted on the www. australiaday.org.au domain must include a clear link to the national Australia Day website.

18 3. Design Examples Posters Press Ads Flyer Invitations Menu Certificates Registration Form Event Program Name Card Online Banners Stickers Incorrect Colour Usage Incorrect Graphic Usage

19 Design Examples Australia Day Design Toolkit & Brand Guidelines Posters Graphic Ribbon should separate text and clear space from photographs. Australia Day. Celebrate what s great! lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. nullam sit amet enim. suspendisse lorem ipsum id velit dolor vitae sit ligula amet, volutpat consectetuer condimentum. adipiscing Aliquam elit. Morbi erat commodo, volutpat. ipsum sed quis sed velit. pharetra nulla gravida, facilisi. orci nulla magna libero. rhoncus,visit australiaday.org.au neque, id pulvinar odio lorem non turpis. nullam sit amet enim. suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. sed quis velit. nulla facilisi. nulla libero, visit australiaday.org.au

20 Design Examples Australia Day Design Toolkit & Brand Guidelines Press Ads Where images are not contained within a Graphic Ribbon they should follow the shape and angle of the ribbon. Australia Day. Celebrate what s great! lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. nullam sit amet enim. suspendisse id velit vitae ligula. Aliquam erat volutpat, visit australiaday.org.au Australia Day. Celebrate what s great! lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. nullam sit amet enim. suspendisse lorem ipsum id velit dolor vitae sit ligula amet, volutpat consectetuer condimentum. adipiscing Aliquam elit. Morbi erat commodo, volutpat. ipsum sed quis sed velit. pharetra nulla gravida, facilisi. orci nulla magna libero. rhoncus,visit australiaday.org.au neque, id pulvinar odio lorem non turpis. nullam sit amet enim. suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. sed quis velit. nulla facilisi. nulla libero, visit australiaday.org.au

21 Design Examples Australia Day Design Toolkit & Brand Guidelines Flyer Australia Day in the park. 26 january Commonwealth Park Great aussie Day Breakfast Ben 10 - Ben & Gwen Live Experience Free jumping Castles Rides & amusements BMx & Skate Demonstrations & workshops Live Bands Fireworks australiaday.org.au Canberra Connect

22 Design Examples Australia Day Design Toolkit & Brand Guidelines Invitations Where images are not contained within a Graphic Ribbon they should follow the shape and angle of the ribbon. Australia Day Lunch 2013 Celebrate what s great! Saturday 26 January 2013

23 Design Examples Australia Day Design Toolkit & Brand Guidelines Menu Where images are not contained within a Graphic Ribbon they should follow the shape and angle of the ribbon. Australia Day Lunch 2013 Saturday 26 January 2013 Proudly ed by australiaday.org.au Menu Entree pidebit aut volupiet velectotae ium fugia cum que volupta spelis molupta quiande llatecti con et volorib us molor simus accusto volur Quia ilibus, ullest, consequis eogia cum que velectotae ium quianderet Main Course pidebit aut volupiet velectotae ium fugia cum que volupta spelis doluptio molupta quiande llatecti con et volorib us molor simus accusto volur Quia ilibus, ullest, consequis eogia cum que velectotae ium quianderet Dessert pidebit aut volupiet velectotae ium fugia cum que volupta spelis doluptio molupta quiande llatecti con et volorib us molor simus accusto volur Quia ilibus, ullest, consequis eogia cum que velectotae ium quianderet Program Master of Ceremonies network Ten s georgina lewis Welcome to Country Maroochy Barambah songwoman of the Turrbal people Australian National Anthem Troy Cassar-Daley Official Welcome The Honourable Anna Bligh Mp premier of Queensland Australian Legends Announcement Australia post Special Guest Australian icon and cricketing legend richie Benaud

24 Design Examples Australia Day Design Toolkit & Brand Guidelines Certificates The angles of both the ribbons and the background pattern should be consistent when ribbons and patterns appear together. Australia Day 2013 Award Presented to By Signed Date australiaday.org.au

25 Design Examples Australia Day Design Toolkit & Brand Guidelines Registration Form Australia Day national Conference 2013 Delegate Registration Form Personal details Title: Family name: given name: organisation: position: postal Address: City: state: postcode: Telephone: Mobile: Fax: Conference Registration Fee (Please Tick) Full Fee - $ per person Additional guest to dinner - $ Total: group Booking (register three or more) $ per person. conference@australiaday.org.au Special Requirements please advise of any special requirements (dietary, access etc) so that appropriate arrangements can be made: national Australia Day Council ltd, old parliament House, King george Terrace, parkes ACT 2600 phone Fax ABn conference@australiaday.org.au

26 Design Examples Australia Day Design Toolkit & Brand Guidelines Event Program Australia Day In the nation capital 2013 Event Venue Time Time Time Monday 21 january Australia Day race Day summer series Track and Field Meet Tuesday 22 january World Cross Country selection Trials Australia Day summer Concert at the Australian national Botanic gardens wednesday 23 january liveink Australian of the Year Awards Australia Day live Concert Thursday 24 january sky news Broadcast great Aussie Day Breakfast Friday 25 january liveink Australian of the Year Awards Australia Day live Concert Saturday 26 january World Cross Country selection Trials Thoroughbred park, randwick road AIs Track and Field Facility stromlo Forrest park Eucalypt lawn, Australian national Botanic gardens, Clunies ross street, Acton Cafe Ink, Woden library, Corinna street Woden Forecourt of parliament House lawns of parliament House The Deck, regatta point stage 88, Commonwealth park Cafe Ink, Woden library, Corinna street Woden Forecourt of parliament House lawns of parliament House stromlo Forrest park 11:30am to 6:00pm 8 race program with over $112,000 in prize money, bar facilities and air conditioned comfort. Corporate tables in Black opal room are available, however bookings are essential and can be made on :30pm to 9:00pm The Athletics ACT summer series is for athletes aged 12 years and above. There will be a variety of track and field events on offer. You can enter as many as you like. 7:30am to 10.00am 7:30 am senior Men 6 x 2km (12km) 8:05 am Junior girls 3 x 2km (6km) 8:15 am Junior 6:00pm to 7:30pm 11:00am to 2:00pm 6:00pm to 7:00pm 7:15pm to 10:00pm 5:45am to 12:00pm 7:30am to 10:00am 11:00am to 2:00pm 6:00pm to 7:00pm 7:15pm to 10:00pm 7:30am to 10.00am 7:30 am senior Men 6 x 2km (12km) Athletics ACT is hosting the World Cross Country selection Trials at stromlo for the 3rd time. This event will be great for spectators to see the best of Australia s runners. There is also a fun run you can enter on the day. Join in the Australia Day celebration amongst the spectacular surrounding of the Eucalypt lawn. Dress up, bring a picnic and be treated to a swag of Australian music by Annie and the Armadillos. Drop in for morning tea or lunch at cafe Ink and listen to poetry recitations featuring iconic Australian poems and a special music performance. Each year our nation celebrates the achievement and contribution of eminent Australians through the Australian of the Year Awards by recognising leading citizens who are role models for us all. Australia Day live starts the party across the nation and showcases some of Australia s best entertainers and musicians. Come and see behind the scenes of television as sky news broadcast the morning s programming live from The Deck on regatta point. start Australia Day by treating yourself to a free Aussie barbecue breakfast of sausages, fresh fruit, tea and coffee. Bring a picnic rug and enjoy the live entertainment and kids activities in the park. Donate a gold coin to support Camp Quality. proudly ed by ActewAgl and Fyshwick Fresh Food Markets. Drop in for morning tea or lunch at cafe Ink and listen to poetry recitations featuring iconic Australian poems and a special music performance. Each year our nation celebrates the achievement and contribution of eminent Australians through the Australian of the Year Awards by recognising leading citizens who are role models for us all. Australia Day live starts the party across the nation and showcases some of Australia s best entertainers and musicians. Athletics ACT is hosting the World Cross Country selection Trials at stromlo for the 3rd time. Free Entry $5 for AACT registered athletes / interstate registered athletes. $10 for one day entry. The Fun run is $5 per entry or $20 per family. All other categories have a free entry. gold Coin Donation Free Entry Free Entry Free Entry Free Entry gold Coin Donation Free Entry Free Entry Free Entry The Fun run is $5 per entry or $20 per family. For further information call Canberra Connect on or visit australiaday.org.au

27 Design Examples Australia Day Design Toolkit & Brand Guidelines Name Card Mr. Sam Sample Company name Mr. Sam Sample Company name

28 Design Kit Australia Day Design Toolkit & Brand Guidelines Online Banners Australia Day. Celebrate what s great! Australia Day. Celebrate what s great! lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar Australia Day. Celebrate what s great!

29 Design Examples Australia Day Design Toolkit & Brand Guidelines Stickers Option 1 Option 2 Celebrate what s great! Celebrate what s great!

30 Design Examples Australia Day Design Toolkit & Brand Guidelines Incorrect Colour Usage These are examples of incorrect applications of the principle Australia day colours. Incorrect number of colours used Incorrect colour combination Incorrect colour background No more than two colours should be used in design at a time. Only approved Primary or Secondary Colour Combinations should be used. (Refer to colour combinations 2.2) Text and s should never be placed on a coloured background. Australia Day in the park. 26 january Commonwealth Park Great aussie Day Breakfast Ben 10 - Ben & Gwen Live Experience Free jumping Castles Rides & amusements BMx & Skate Demonstrations & workshops Live Bands Fireworks Australia Day in the park. 26 january Commonwealth Park Great aussie Day Breakfast Ben 10 - Ben & Gwen Live Experience Free jumping Castles Rides & amusements BMx & Skate Demonstrations & workshops Live Bands Fireworks Australia Day in the park. 26 january Commonwealth Park Great aussie Day Breakfast Ben 10 - Ben & Gwen Live Experience Free jumping Castles Rides & amusements BMx & Skate Demonstrations & workshops Live Bands Fireworks australiaday.org.au Canberra Connect australiaday.org.au Canberra Connect australiaday.org.au Canberra Connect

31 Design Examples Australia Day Design Toolkit & Brand Guidelines Incorrect Graphic Usage These are examples of incorrect applications of the graphic devices. Text and/or s should never appear over a pattern background. Graphic Ribbon Versions should never appear together on the same design. Pattern sitting behind text and s Australia Day Lunch 2013 Multiple ribbon versions Australia Day. Celebrate what s great! Celebrate what s great! Saturday 26 January 2013

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33 Australia Day Design Toolkit & Brand Guidelines 2013 australiaday.org.au