The Corner Bar Identity Standards Manual Spring 2015

Transcription

1 The Corner Bar Identity Standards Manual Spring 2015

2 why not?

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4 Contents Philosophy About Us 0.1 Philosophy Logo Usage: Section Logo Description 1.1 Logo Versions 1.2 Minimum Size & Clear Space 1.3 Color Specifications 1.4 Color Variations 1.5 Typography 1.6 Secondary Branding 1.7 Incorrect Usage 1.8 Background Control Applications: Section Signage 2.1 Menu 2.2 Billboard 2.3 Publications 2.4 Stationery Promotional Items: Section Employee Apparel 3.1 Apparel 3.2 Merchandise 3.3 Vehicle 0.0

5 Philosophy The Corner Bar in the heart of Nymore strives to have a classic, fun, friendly, homegrown atmosphere. Steve Carter Sr. started it all in the original building (actually on the corner) back in Known for its no-frills character, and for serving the biggest, most delicious burgers in Bemidji, we quickly became a local favorite. The legend continues with Steve Jr., better known as Stubby. He s been running things since The burgers are still the best and the atmosphere is better than ever. 0.1

6 Logo Description Emblem Our emblem captures the quality and integrity of the restaurant as well as upholding it s sense of tradition and history. Banner Illustration Location This prominent symbol signifies the promise of quality the Corner Bar holds for it s customers. Illustration This vintage outline represents the Corner Bar s classic, friendly atmosphere that is a local favorite. Word Mark Our word mark uses a bold yet inviting typeface that matches the style of the illustration. Location/Date Line This represents the pride we take serving customers in our small town for two generations. Banner Date Wordmark 1.0

7 Logo Versions Primary The Corner Bar logo is available to be used in two versions: with the location/date line and without. The version with the location/date line is the primary logo and should be used for most applications. The secondary logo can be used for smaller applications. Secondary 1.1

8 Minimum Size & Clear Space Minimum Size The Corner Bar logo can not be reduced down any smaller then 1 from the top of the location to the bottom of the date. The secondary logo can be reduced to a minimum size of 1/2 1 1/2 Clear Space Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement of the letter C in the wordmark. The space between the emblem and the location/date line is the size of the uppercase N. 1.2

9 Color Specifications Color Printing When printing with four process colors, you would use the CMYK equivalents of Pantone ink colors: Black C(black), #7623 (red), and #7499 (Beige) shown here. Web Safe Colors When using the logo for web applications, web safe/ RGB color conversions should be used. No other colors should be used for the Corner Bar on the web other than those shown here. Black C C: 66 M: 64 K: 67 Y: 67 Black C R: 46 G: 42 B: 38 C: 28 M: 93 #7623 C K: 27 #7623 C Y: 86 R: 145 G: 43 B: 42 C: 5 M: 7 #7499 C K: 35 #7499 C Y: 0 R: 242 G: 228 B:

10 Color Variations The Corner Bar logo should only be used in these color combinations. 3 - Color 2 - Color Beige & Brown 2 - Color Beige & Red The one color logo can be used for one color screen printing. 1-Color Black 1-Color White 1.4

11 Typography Primary Font Ostrich Sans Inline This type face brings a vintage feel to the Corner Bar s branding with its bold and inviting look. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Secondary Font Century Gothic This type face is used on all body copy within the brand. The font is easy to read and maintains the Corner Bar s classic feel. 1.5

12 Secondary Branding The Corner Bar branding uses the red banner through out all types of mediums. The red banner is a symbol of quality and promise of service. The banner is used on all print advertisements, letterhead and other business stationery. Yes The banner can be used at any size as long as the width is 3-times smaller then the height and is at least 1/2. No No 1.6

13 1. 5. Incorrect Usage Do not rotate the logo 2. Do not add any effects or drop shadows 3. Do not take any elements away from the logo 4. Do not skew the logo 5. Do not change any colors 6. Do not change transparency level 7. Do not outline the logo 8. Do not change typeface 4. Corner Bar 1.7

14 Background Control Incorrect Black Colored Textured Photography Correct 1.8

15 Signage The outdoor sign will sit on the edge of the road facing north. The Sign is 5 tall and the wooden board texture will be 4 x 3.5. The Indoor sign is a chalkboard sign and will be 3 x 2. Outdoor Sign Indoor Sign 2.0

16 Menus 8 1/2 x 11 laminated menu, double sided. Front Back 2.1

17 Billboard Billboard advertisement 14 x

18 Publications Posters/ Advertisements: The banner should be placed 1 from the top of the poster and 1 wide. The tag line why not? should be used on every advertisement in bold. All ads should be centered around the logo. 1 1 corner Bar $2.50 PINTS DURING WILD GAMES 1 corner Bar why not? Happy Hour Daily 4-6 P.M nd St SE Bemidji, MN why not? 602 2nd St SE Bemidji, MN x 4 Mailer 8 1/2 x 11 Poster 2.3

19 Stationery 602 2nd Street SE Bemidji, MN Mon - Sat: 11:00 a.m. - 2:00 a.m. & Sunday: Noon - 2:00 a.m. Date Name of Company Addresss Dear Sir, Am quas intore nus utecume nihita dolendi tationseque eum doluptae pro torestrum iuscia quo millibe rovitib eratum quisquo ium esed quatium venisquatur sant inciume si quia dent aut quo consequ idelescit volorem fugit endis vel es es molutentest laborehendis eum nonse volorum nectemp oribusam aut dent lat ide dolorita volupid quaspid ulparunt dolor atia dolor si aut eosam faccum es alignis modiani hillatisi inihit idereprerum nimagnatemo corrovit, sed qui dolorrum re alibus ipisque pa imod utem est atqui ut pla pel ipsum fuga. Cid qui comnisi maiorporum fugiandel iuritae destem aboremporro blaudaerrum voluptum qui quame aut hitatini nonsenim aut estio voloriatum aut expedia volor magnimuscil inciistrum sinctiis aspedi blaut Magnimin re, sintium quamet evellore quossersped moditaqui acient quis niet fuga. M iliquiate eatintures simus explibus nos remped quianda nem nimagnim quam nit et enecuptiorro mi, nus, ea quati coreste lanihit quam, secaestia voluptaquunt occum aut acest, est lam et, que ipicia nobita voluptate rem coresequi quae doluptat iducia quo tectis nescimus dolenditibus et quam res et et laut alitatur raes intemporest fugia nim que minciumquos et que doluptatis et harumque volore volorit mo dioribus mi, te de vollaut laborem eum re cor soluptam adion pore non niatiorioste rae voluptas dolupta tempossequis quibus sunt es quibus. Vent explam venducia ipicid ut eni quidele ndisit vel estoratessi rem earumquati omniendis im evenit, si officitatis ditatem seque volo inis reperum aut volupis veniet dolleseque volorep elicte sequate incium dolut alis ea dolum rendenis reris nobis dolorerissit eos molorem ditem volore pratem aliquibus invenihil ea cum excea volum que volupit erum remped etur? Thanks you, John Smitchs 602 2nd Street SE Bemidji, MN The letterhead, envelopes, and business cards all work together to maintain a consistent brand. The body copy font side should be 10pt on the letter head and the logo should be placed 1.5 from the edge of the left side of the paper. On the envelope the logo should be.5 from the edge of the envelope. Address: 602 2nd Street SE Bemidji, MN Phone: Web: The business cards are 3 x2.5 the logo should be 1 x 1 on the front and.5 x.5 on the back. The tag line why not? should be pt 12 and bolded. The rest of the type should be 7pt. Mon - Sat: 11:00 a.m. - 2:00 a.m. & Sunday: Noon - 2:00 a.m. 2.4

20 Employee Apparel The employee shirts come in two different colors. Also two different logo color variations, a 3-color logo and 1-color logo option. 3.0

21 Apparel The apparel will be in a one color screen print logo or a three color logo option. The cotton crew neck sweatshirts tie in with the Corner Bar s classic and vintage feel. Crew Neck, Maroon Crew Neck, Grey Crew Neck, Maroon Crew Neck, Grey 3.1

22 Merchandise Beer Mug Stocking Hat Bottle Opener Key Chains 12 oz Pint Glass Can Koozie 3.2

23 Vehicle The Corner Bar Shuttle service takes guests to all BSU Hockey Games and most Sanford Center events. 3.3

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