INTRODUCTION Positioning Statement Branches

Transcription

1

2

3 INTRODUCTION Positioning Statement Branches PRIMARY ELEMENTS Logo / Signature / - Color Variations - Clear Zones & Sizing - Abstractions Color Palette Voice Typography APPLICATIONS Public Space - Public Transportation - Street Book Bins Internal Space - Signs / Wayfinding - Stationary - Library Cards - Design Grids

4 PUBLIC DIVERSE EMPOWERING THE LOS ANGELES PUBLIC LIBRARY The Los Angeles Public Library provides free and easy access to information, ideas, books and technology that enrich, educate and empower every individual in our city s diverse communities. With excellent leadership, good planning, a visionary approach to services and widespread support from communities and elected officials, the Los Angeles Public Library has accomplished what others could only imagine: It built a system of new and renovated libraries that enrich communities; developed traditional and electronic resources that connect people with the information they want; and created innovative services that help children, teens and adults succeed. Astonishingly, it has accomplished this in just over a decade.

5 The Los Angeles Public Library serves the largest and most diverse population in the U.S. through its Central Library, 72 branches, including electronic resources at and programs for all ages. 72 BRANCHES

6 LOGO SYSTEM

7 LOS ANGELES PUBLIC LIBRARY LOS ANGELES PUBLIC LIBRARY FULL COLOR LOGO Staging the wordmark correctly is important in maximizing the recognition of the LAPL name. In each application, it is recommended that a minimum width equal to the two times the cap-height of the LAPL logotype extend around the perimeter of the entire mark. SIGNATURE Staging the wordmark correctly is important in maximizing the recognition of the LAPL name. In each application, it is recommended that a minimum width equal to the two times the cap-height of the LAPL logotype extend around the perimeter of the entire mark.

8 LOS ANGELES PUBLIC LIBRARY THE L LOGO A photographic abstraction, can be combined for a bold iconic graphic. LOS ANGELES PUBLIC LIBRARY LOS ANGELES PUBLIC LIBRARY GRAYSCALE VERSIONS Staging the wordmark correctly is important in maximizing the recognition of the LAPL name. In each application, it is recommended that a minimum width equal to the two times the cap-height of the LAPL logotype extend around the perimeter of the entire mark.

9 3x 3x x x LOS ANGELES PUBLIC LIBRARY 2.25x The proportions of the signature logotype are specified above. 2x 2x 2x 2x 3x LOS ANGELES PUBLIC LIBRARY 3x X = LETTER HEIGHT LOS ANGELES PUBLIC LIBRARY CENTERED 3x The clear zone on the top and bottom should be 3x. The clear zone on the right and left should be 2x. 2x 2x For applications between 1.5 and 1.0 where limited space compromises the logotype s legibility, CLEAR SPACE: STANDARD LOGO Staging the wordmark correctly is important in maximizing the recognition of the LAPL name. In each application, it is recommended that a minimum width equal to the two times the cap-height of the LAPL logotype extend around the perimeter of the entire mark. CLEAR SPACE: SIGNATURE The size of the primary wordmark should never be less than 1 1/2 in width. For cases where the wordmark needs to be smaller than this or the method of reproduction (e.g. embroidery) requires it, an alternate wordmark is provided.

10 TECHNOLOGY With technological advances, LAPL aims for an image that communicates the digital age. A logo abstraction for a children s art festival hosted at the library. A logo abstraction for free computer classes held a library location. LOGO ABSTRACTIONS The L matrix provides opportunities for creativity. With the wide range of topics and focus, the public is encouraged to make their own interpretations of the L logomark.

11 COLOR SYSTEM

12 COLOR PALETTE Color powerfully expresses the look and feel of the library. Our primary color palette consists of diverse range that reflects the culture of our great city. Applications with no color limitations should be designated. Where single-color applications exist, use the darker color available. WE ARE COLOR Diverse as our culture, our color spectrum spans a wide range of hues.

13 VOICE OF THE PEOPLE, FOR THE PEOPLE The focus of our image is on the masses, depicting the eclectic common.

14 X RYAN DORAZI Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. anim id est laborum." LOS ANGELES PUBLIC LIBRARY LOS ANGELES PUBLIC LIBRARY LOS ANGELES PUBLIC LIBRARY Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. anim id est laborum." LIBRARY CARDS Any California resident can get an LA Public Library card. Library cards are free and are available at all locations. You must apply for your card in person, but if you wish you can print out an application and complete it at home to bring with you when you go in. X X RYAN DORAZI RYAN DORAZI Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. anim id est laborum." EVERY CARD FOR EVERY PERSON As a recognizable symbol the square library makes a clear distinction from the rest.

15

16 Avenir 35 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghiijjklmnopqrstuvwxyz Avenir 95 Black ABCDEFG ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghiijjklmnopqrstuvwxyz Avenir Typeface A geometric sans-serif typeface designed by Adrian Frutiger in 1988, and released by Mergenthaler Linotype Company.

17 MOSAIC DISPLAY TYPE The mosaic typeface can be used in display purposes for advertisements, billboards, etc. MOSAIC DISPLAY TYPE (Expressive) For an expressive feel the mosaic type can be broke n apart in an explosive manner to create a surge of energy.

18

19 A NEW APPROACH Give & Take is a public sponsored program which brings reading to the streets. These open source bins will live with other newsstands, but is truly unique. As books become outdated and may become ignored through time, people are encouraged to share rather than hoard. Books of every kind will be traded publicly for free. This will encourage the idea of free knowledge and the power of sharing reading material within the community. People are encouraged to GIVE just as they TAKE. The type of reading material deposited will be a constant reflection of the public s mind set.

20 MOBILE CITY In a fast paced society, Los Angeles citizens are on the go. Mobile devices are perfect outlets to LAPL content. Public Transportation Displays A geometric sans-serif typeface designed by Adrian Frutiger in 1988, and released by Mergenthaler Linotype Company

21 PUBLIC TRANSPORTATION + LAPL Listen is a campaign that promotes the vast library of audio/visual treasures that the LAPL has to offer. As time progresses more and more people are turning to technology through ebooks and video. A NEW APPROACH LAPL installs new media terminals aboard public transportation. Simply plug in your audio device, swipe your card and begin downloading content straight from the LAPL database.

22 INNER SPACES

23 SAME SYSTEM, NEW LOOK Books are placed on the shelf in increasing numerical order; the whole number to the left of the decimal is in counting order, while the digits to the right of the decimal are compared one digit at a time, with a blank coming before zero. (Example: 050, 220, , 331 etc.) When two books have the same subject, and therefore the same classification number, the second line of the call number, which usually has the first letter or first several letters of the author s last name (or the title if there is no identifiable author), is placed in alphabetical order. Computer Science, Information, General Works Philosophy Psychology Dewey Decimal System The Dewey Decimal Classification (DDC, also called the Dewey Decimal System) is a proprietary system of library classification developed by Melvil Dewey in 1876, and has since then been greatly modified and expanded through twenty-two major revisions, the most recent in Religion Social Sciences

24 WAY FINDING & SIGNAGE The color coded system applies to the interior space of the library. The systematic structure of the LAPL dewey decimal graphic treatment allows ease of use and simple way finding, while maintaining a energetic atmosphere.

25 2.5 Margin Anne Conor Director, Central Library Business Card & Envelope Square format business cards complimented with a standard #10 envelope. Dear Mr. Villaraigosa, Thank you for your contribution to the upcoming events. Your support is much t (213) f (213) appreciated by the organization and the community at large. Y ou are positively confirmed to speak at the opening ceremony on August 16, 2007 at 12:30. Please arrive no later than 10:00 a.m. Your punctuality is appreciated and we have full faith that your words will inspire and uplift all the LOS ANGELES PUBLIC LIBRARY citizens who are fortunate enough to hear you speak. As we discussed on the phone, we are very pleased to accept your.5 Margin volunteer position of the Master of Ceremonies with our esteemed AIGA board members. Thank you for your generosity. Motivational power phrases are the solution. These positive words of power excite and motivate citizens to action. Power words for uplifting, properly placed in the cityscape, create the key points of interest. Inspirational and motivational emotions, make your life in L.A. 4 Margin Type should start at the middle of the envelope. sensational. There are hundreds and hundreds of carefully researched, then proven and tested, outstanding phrases. Designed typography allows a method for teaching a person inspirational phrases. The method comprises a visual display of inspirational symbols which imparts a sensation of movement towards the person via a steady increase in overall dimension. When the inspirational symbol had attained maximum dimension the words of an inspirational phrase are illuminated in the mind. Again, Thank you. Sincerely, CENTRAL LIBRARY /// 630 W. 5th St., Los Angeles, CA Branch location LOS ANGELES PUBLIC LIBRARY CENTRAL LIBRARY /// 630 W. 5th St., Los Angeles, CA Branch locations located under logotype at.125 RYAN DORAZI 8309 Garibaldi A venue San Gabriel, CA Ryan D Orazi AIGA / Art Center Student Group LOS ANGELES PUBLIC LIBRARY Stationary System An 8.5 x 11 standard letterhead is used within the system. The individual branch locations will run vertically on the right hand side of the page and be swapped accordingly. Stationary System An 8.5 x 11 standard letterhead is used within the system. The individual branch locations will run vertically on the right hand side of the page and be swapped accordingly.

26 HEADLINE Subhead & Dates NEW FICTION June 3-10, 2008 Images can be lined up to the grid. A single image or multiple images can be used. A Thousand Splendid Suns by Khaled Hosseini Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more r ecently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Headline type in 18 pt. Avenir Black All elements should fit in the grid matrix supplied form included on disk. Grid Systems A grid system fro flyers can be employed for a consistent feel. This allows a system for most employees to be able to design at will. Simply plug in the graphics within the grid. Sample Flyer This flyer was easily put together by a librarian and she said it was really, really exciting!

27 Design Kit Use this kit as a graphic resource for all of your creative needs. For more info contact design@lapl.org.