AG Neovo Brand Identity Guidelines. AG Neovo Brand Identity Guidelines. For Internal and Brand Identity Related Personnel Usage Only

Transcription

1 I AG Neovo Brand Identity Guidelines For Internal and Brand Identity Related Personnel Usage Only

2 What is the AG Neovo identity? e AG Neovo Identity is where AG Neovo ideas, promises and possibilities meet standards and rules to become tangible designs, colours and words that come to represent AG Neovo. Why is the AG Neovo identity important? e AG Neovo Identity is a promise of the experience that customers, partners, competitors and in fact, anyone will have whenever they come into contact with the AG Neovo Brand. Over time, and through consistent implementation, the AG Neovo Identity will come to represent the brand and its promise to deliver quality and innovative products. II How does this book help you? e provides design standards and speci cations for the correct usage and application of all AG Neovo identity elements. is document is divided into three sections: the Communications section addresses issues related to brand messaging; the Visual Identity section focuses on guidelines for use and creation of AG Neovo identity elements; and the Applications section provides guidelines and templates for implementation of identity elements on various marketing and promotional materials. is document is intended for anyone involved in the design and/or application of the AG Neovo identity and related marketing content.

3 Table of Contents Communications Tone of Voice 1 Slogan 2 Corporate Introduction 3 NeoV Optical Glass Introduction 4 Series Naming Guidelines 5 Product Naming Guidelines 6 Visual Identity Brand Logo 8 Brand Logo: Clear Space 9 Brand Logo: Minimum Size 10 Slogan 11 Brand Logo & Slogan 12 Brand Colour Palette: Solid Colours 13 Brand Colour Palette: Gradient Colour 14 Colour Usage: Brand Logo 15 Brand Typefaces: English 16 Brand Typefaces: English (Bodytext) 17 Brand Typfaces: English (Digital) 18 Brand Typfaces: Chinese 19 NeoV Optical Glass Badge 20 Colour Usage: NeoV Optical Glass Badge 21 Rounded Corner Square 22 Product Images 23 Applications Business Card 27 Letterhead 28 Envelope 29 Mailing Sticker 30 PowerPoint Template 31 Brand Advertising 32 Implementing Brand Advertising 33 Product Advertising 34 Implementing Product Advertising 35 Product Datasheet 36 Implementing Product Datasheet (Front) 37 Implementing Product Datasheet (Back) 38 III

4 IV AG Neovo Brand Identity Communications

5 Tone of Voice Tone of Voice is one of the most powerful and effective tools in de ning a brand and creating a brand personality. e AG Neovo Brand Tone of Voice is professional and straightforward to ensure clear communication, though it is not without originality or a re ned feeling. To maintain a consistent Tone of Voice, please follow a few guidelines when creating copy. 1 Never describe AG Neovo displays as monitors. Competing products should be referred to as monitors. Use the third-person part of speech. Avoid using We or Our. Maintain a formal tone of voice; avoid using slang or cultural references. Creative, original ways of introducing ideas is encouraged, but not at the expense of clarity and understanding. The brand voice is proud, but not arrogant. Accomplishments should be written as fact rather than a proclamation. Avoid using over-the-top adjectives or negative examples Because materials will be translated into other languages, writing must not be too complicated or overly-reliant upon a specific language s vagaries.

6 Slogan e Slogan simply and directly states one of the AG Neovo Brand Associations: that AG Neovo displays are chosen by professionals. A straightforward idea associated with AG Neovo, the Slogan serves as an excellent launching point for readers to begin learning about the AG Neovo Brand. 2 THE DISPLAY CHOICE OF PROFESSIONALS Avoid using the Slogan as a direct quote in written materials. Rather, the idea should be used as a concluding point of an argument or explanation. Incorrect AG Neovo displays have the best in technology, functionality and style. That s why they are The Display Choice of Professionals. Correct A combination of technology, functionality and style has made AG Neovo the display of choice for professionals in industries and markets around the world.

7 Corporate Introduction e Corporate Introduction is primarily used to communicate the main distinguishing aspect of AG Neovo: displays that are designed to meet the performance and aesthetic needs of the user-environment. Whenever possible, the paragraph version should be used, but should time or space be limited, a single sentence version is also provided. 3 Single Sentence AG Neovo creates a diverse range of displays with the technology, functionality and style that meet needs of demanding environments. Single Paragraph AG Neovo creates a diverse range of displays with a blend of technology, functionality and style rarely found in competing monitors. This combination of function and form has made AG Neovo the display of choice for demanding professional, public and personal environments in industries and markets around the world.

8 NeoV Optical Glass Introduction NeoV Optical Glass is one of the unique and de ning features of AG Neovo displays, and should be consciously brought to the forefront of any introduction to AG Neovo to build an association with hard glass protected displays. Whenever possible, the paragraph version should be used, but should time or space be limited, a single sentence version is also provided. 4 Single Sentence Designed specifically to protect displays in multi-user and public environments, NeoV Optical Glass is the industry s most trusted hard glass technology. Single Paragraph NeoV Optical Glass is the display industry s most advanced and trusted hard glass technology. Designed specifically to protect displays in multi-user and public environments as well as improve viewing comfort, NeoV Optical Glass is the perfect complement to the versatile durability of the X-Series, the smart performance of the E-Series and the stylish design of the P-Series. Note: If possible, avoid using NeoV to describe NeoV Optical Glass on AG Neovo displays.

9 Series Naming Guidelines AG Neovo Products are classi ed by series and designated by a letter(s) of the alphabet: X-, E-, P- and so on. Each series and product has a descriptor and introduction that quickly communicates positioning and intended market. 5 Series Name [Series letter]-series EX: X-Series; E-Series Series Descriptor [Adjective + Noun] EX: Ultimate Versatility; Smart Performance Series Introduction [Series name] [Main series descriptors] [ designed to perform in / suitable for ] [target environments] EX: 1) e X-Series is AG Neovo s most versatile, durable and best-selling display designed to perform in demanding professional and public environments. 2) e E-Series provides a smart blend of durability and features in a display designed to perform in multi-user public and professional environments. For a complete execution of Series and Product Naming Guidelines on AG Neovo s existing line of products, please refer to file Product Naming.doc on the DVD provided.

10 Product Naming Guidelines AG Neovo Products are classi ed by series and designated by a letter(s) of the alphabet: X-, E-, P- and so on. Each series and product has a descriptor and introduction that quickly communicates positioning and intended market. 6 Product Name [Series letter]-[display type and size] EX: X-20, X-W22; E-22, E-W22 Product Description [Series descriptor] for [Target environments] EX: 1) Ultimate versatility for demanding professional and public environments. 2) Smart performance for multi-user public and professional environments. Product Description for Widescreen models [Series descriptor + widescreen adjective] for [Target environments] EX: 1) Ultimate widescreen versatility for demanding professional and public environments 2) Smart widescreen performance for multi-user public and professional environments For a complete execution of Series and Product Naming Guidelines on AG Neovo s existing line of products, please refer to file Product Naming.doc on the DVD provided.

11 Product Naming Guidelines AG Neovo Products are classi ed by series and designated by a letter(s) of the alphabet: X-, E-, P- and so on. Each series and product has a descriptor and introduction that quickly communicates positioning and intended market. 7 Product Introduction [One sentence highlights the main difference between this one model and other models in the series (most commonly screen size or resolution). The second sentence lists some of the top features offered on the model and ends with a reinforcement of the product description.] EX: 1) With a brilliant 22 high resolution wide aspect screen, the X-W22 provides up to 28% more screen real estate than a 19 display, so just about everything shows up on-screen at the same time. Also featuring protective NeoV Optical Glass, durable metal casing, video-in ports for direct connection to video players, and more, the X-W22 is the ultimate in widescreen versatility. 2) With a brilliant 22 high resolution wide aspect screen, the E-W22 provides up to 28% more screen real estate than a 19 display, so just about everything shows on-screen at the same time. Also featuring protective NeoV Optical Glass, built-in stereo speakers, easy access headphone jack, foldable base for mounting and more, the E-W22 is a smart choice for widescreen performance. For a complete execution of Series and Product Naming Guidelines on AG Neovo s existing line of products, please refer to file Product Naming.doc on the DVD provided.

12 IV AG Neovo Brand Identity Visual Identity

13 Brand Logo e AG Neovo Brand Logo has come to represent the quality, professionalism and uniqueness of the AG Neovo brand and its products. To further build and develop the identity, the Brand Logo must continue to be carefully and consistently implemented. Always use the original digital le when implementing the brand logo. Never re-create the brand logo or any elements within it for reproduction purposes. 8

14 Brand Logo: Clear Space An area of clear space surrounding the Brand Logo must be kept free of other logos, graphics, text and, if possible, the edges of the printed page and screen. Ideally, clear space distances should be increased to further highlight the brand logo. Clear space for the Brand Logo is set as the height of the O in the Brand Logo. 9 Clear Space is set as the height of the O in the Brand Logo.

15 Brand Logo: Minimum Size To ensure legibility across all applications, the minimum size for the Brand Logo is set at 1.5cm wide cm Minimum Brand Logo Size is set at 1.5 cm

16 Slogan When implementing the Slogan, always use the artwork provided in the Artwork CD/Folder. Never reproduce the Slogan by typing it in. e minimum size for the Slogan is set at 2 cm, and the clear space is set as the height of the Slogan. e Slogan should aligned center horizontally when positioned with the Brand Logo. 11 Primary Slogan Usage (Two-line) Secondary Slogan Usage (One-line) Brand logo & Slogan size relation when positioned together 2 cm x x x Minimum Slogan Size is 2 cm and Clear Space is set as the height of the Slogan.

17 Brand Logo & Slogan When implementing the Slogan, always use the artwork provided in the Artwork CD/Folder. Never reproduce the Slogan by typing it in. When implementing the brand logo and slogan within a given layout, the elements should be horizontally center aligned, and the height of the slogan should be perceived as same as the neovo in the brand logo. e space between the brand logo and the slogan can be adjusted. 12 None one of these two design elements should be visually overpowering the other.

18 Brand Colour Palette: Solid Colours AG Neovo Brand Colour Palette include two main colour sets a solid colour set and a colour gradient. e solid colour set consists of three main colours AG Neovo Orange, Calm Blue and Steel and four supporting colours. e combination of these six colours, along with a gradient swatch, completes the AG Neovo Brand Colour Palette. 13 Main Colours Supporting Colours AG Neovo Orange CMYK: 0, 45, 100, 0 RGB: 255, 140, 0 Dark Orange CMYK: 0, 65, 100, 0 RGB: 212, 134, 37 Light Orange CMYK: 0, 30, 100, 0 RGB: 230, 192, 31 AG Neovo Calm Blue CMYK: 15, 5, 0, 6 RGB: 204, 215, 226 Dark Blue CMYK: 30, 0, 0, 30 RGB: 150, 169, 186 Light Blue CMYK: 5, 0, 0, 6 RGB: 235, 238, 242 AG Neovo Steel CMYK: 0, 0, 0, 80 RGB: 51, 51, 51 Supporting Colours must be applied with the Main Colours and never overpower the main colours.

19 Brand Colour Palette: Gradient Colour e gradient colour palette consists of one gradient colour, created based on AG Neovo Calm Blue. 14 Gradient Colour Location: 0 % CMYK: 15, 5, 0, 6 Location: 50 % CMYK: 5, 0, 0, 6 Location: 100 % CMYK: 15, 5, 0, 6

20 Colour Usage: Brand Logo When implementing the Brand Colours on the AG Neovo Brand Logo, please follow the rules below. For colour combinations other than those given, please consider readability and visibility when detemining the Brand Logo colour. 15 Logo on white background e Brand Logo should be set in AG Neovo Orange B/W Logo on light background e Brand Logo should be set in 80 % gray scale. Logo on gradient or colour background e Brand Logo should be set in AG Neovo Steel B/W Logo on dark background e Brand Logo should be set in paper colour (0% Gray Scale) The Brand Logo should be in AG Neovo Orange when implemented on white background, and in AG Neovo Steel on colour background.

21 Brand Typefaces: English Distinct typography gives materials a visual tone of voice that is unique to AG Neovo. e AG Neovo brand typeface is PMN Caecillia. For internal documents using Microso Office applications, use the alternate typeface suggested. PMN Caecillia can be purchased at 16 PMN Caecillia Example: Text size has been exaggerated for display purposes. AG Neovo creates a diverse range of displays with 85 Heavy 55 Roman a blend of technology, functionality and style rarely 75 Bold found in competing monitor brands. 45 Light A combination of function and form has made AG Neovo 56 Italic 46 Light Italic the display of choice in demanding professional, public 86 Heavy Italic 75 Bold Italic and personal environments around the world. The Brand Typeface is PMN Caecillia.

22 Brand Typefaces: English (Bodytext) For any bodytext that requires maximum readability, use Minion Pro. Minion Pro can be purchased at 17 Minion Pro Example: Text size has been exaggerated for display purposes. AG Neovo displays are much more than desktop Bold monitors. With built-in video support, X-Series displays connect effortlessly to DVD players and other video Semibold Italic devices. Add a durable, VESA compliant metal casing and the X-Series displays can be securely mounted just about Medium Italic Medium Semibold Bold Italic anywhere. Free from the constraints of desktops and computers, AG Neovo displays are opening up an endless Italic array of viewing and display possibilities. Use Minion Pro for any bodytext that requires maximum readability.

23 Brand Typefaces: English (Digital) For internal documents, online materials, and other electronic communication means, Times New Roman and Arial are selected for their availability on both PCs and Macs. 18 Arial Bold & Times New Roman Example: Text size has been exaggerated for display purposes. X-W22 Arial Bold AG Neovo s most versatile, durable and best-selling display, designed to perform in the Times New Roman Regular most demanding professional environments. Use Times New Roman for any bodytext, and use Arial for subtitles on electronic documents.

24 Brand Typefaces: Chinese AG Neovo s Chinese Brand Typeface is Monotype Hei (MHei). Monotype Hei can be purchased at 19 黑體 Monotype Hei Example: Text size has been exaggerated for display purpose. AG Neovo 為偉聯科技股份有限公司之 黑體 MHei Bold 自有品牌, 致力於設計及製造高品質的 中黑體 MHei Medium 液晶顯示器產品, 以提供全世界的消費大眾及專業使用者無與倫比的視覺感受 正線體 MHei Light The Chinese Brand Typeface is Monotype Hei (MHei)

25 NeoV Optical Glass Badge e NeoV Optical Glass Badge should be used when 1) Promoting AG Neovo s hard glass technology, and 2) Promoting AG Neovo displays featuring this technology. e minimum size of the NeoV Optical Glass Badge is set at 1.5 cm. If a smaller size is needed, please consider readability. e clear space is set as the radius (half the diameter) of the Badge. 20 NeoV Optical Glass Badge Minimum Size Clear Space x x 1.5 cm

26 Colour Usage: NeoV Optical Glass Badge When implementing the NeoV Optical Glass Badge, please follow the rules below. For colour combinations other than those given, please consider readability and visibility when detemining the Brand Logo colour. 21 Badge on white background B/W Badge on light background Badge on colour background B/W Badge on dark background The 3D NeoV Badge should used when implemented with Colours, and 2D Version with Greyscale.

27 Rounded Corner Square e AG Neovo Rounded Corner Square should be implemented when 1) emphasizing messages in marketing materials, 2) starting a section, and 3) communicating key points. 22 Implementing the Rounded Corner Square 1) Regardless of square size, the radius of each rounded corner must be set at cm. 2) The Square should be implemented with and on top of an image (overlay). 3) The square should not be larger than the image(s) with which it is paired. 3) The Square should be 90% transparent, and all text within the Square is set in paper colour (0% gray scale) 4) Ideally, the placed text fills the entire area of the Rounded Corner Square.

28 Product Images To distinguish AG Neovo displays from traditional monitors, several product image styles can be applied to emphasize unique features or technologies. ere are three types of product images: 1) NeoV Optical Glass product image 2) Alternate Mounting product image 3) Design Detail product image 23

29 Product Image: NeoV Optical Glass Display e purpose of the NeoV Optical Glass product image is to visually communicate hard glass feature of AG Neovo display products. How to create the NeoV Optical Glass effect: 24 1) Select the hard glass area on the product. 2) Apply a gradient layer (0% to 20 % gray scale) with the lighter end towards to the direction of light source. 3) Change the layer blending to Overlay. 4) If necessary, adjust the layer transparency. Example of NeoV Optical Glass product image

30 Product Image: Alternate Mounting e purpose of the Alternate Mounting product image is to communicate the versatility and durability of AG Neovo displays to various mounting options and emphasize the difference between AG Neovo displays and desktop monitors. Implementing Alternate Mounting product image 25 1) Displays should be attached to mounting mechanisms other than desktop bases. 2) When possible, show multiple products. Example of Alternate Mounting product image

31 Product Image: Design Detail e purpose of the Design Detail product image is to better communicate and build on the well-designed brand association. Implementing Design Detail product image 1) Focus on the unique design elements of a given product. 26 2) Boost up contrast and exaggerate material texture. Example of Alternate Mounting product image

32 V AG Neovo Brand Identity Applications

33 Business Card 27 English Name PMN Caecillia 85 Heavy 8 / 10 pt. Title & Contact Detail PMN Caecillia 75 Bold 6.5 / 10 pt. 王家慶 行銷經理, 行銷業務部 偉聯科技股份有限公司台北市 濟南路一段 號 樓 統一編號 Chinese Name MHei Bold 9 / 10 pt. Title MHei Bold 6.5 / 10 pt. Contact Detail PMN Caecillia 75 Bold 6.5 / 10 pt.

34 Letterhead 28 A4 Letterhead (21 x 29.7 cm) Suggested Text Area

35 Envelope Standard Envelope (23 x 11.5 cm) 29 Suggested Text & Postage Area

36 Mailing Sticker 30 Mailing Sticker (18 x 6.5 cm) Suggested Text Area

37 PowerPoint Template Title Page 31 Title Page Sample Section Breaker Sample Internal Page Sample Internal Page Sample

38 Brand Advertising 32 A4 Print Brand Advertising (21 x 29.7 cm) With Distributor Information

39 Implementing Brand Advertising URL Area 33 Content Area Follow the typographic arrangement when implementing the brand advertising. NeoV Message Area NeoV Badge and the orange text box should be centered vertically on the edge between the content area and the image area. Image Area Brand Logo and Slogan Area When distributor(s) information is needed, raise this area to create room.

40 Product Advertising 34 A4 Print Product Advertising (21 x 29.7 cm) With Distributor Information

41 Implementing Product Advertising Brand Logo and Slogan Area 35 Content Area Tagline and the product image should be placed within this area. e product image should be the prominent visual element. Orange Text Box Orange text box can be repositioned anywhere within the Content Area. When implementing, be sure the Orange box is: 1) partially overlaid the product image, and... 2) is 90% in transparency. URL & Call-to-Action Area When distributor(s) information is needed, raise this area to create room.

42 Product Datasheet 36 Product Datasheet Front (21 x 29.7 cm) Product Datasheet Back (21 x 29.7 cm)

43 Implementing Product Datasheet (Front) 37 Content Area Le Column: 1) Product image 2) NeoV Optical Glass message call-out Right Column: 1) Product Number 2) Product Introduction 3) Product Description 4) Product Features

44 Implementing Product Datasheet (Back) 38 Content Area (From left to right) 1) Product Specs 2) Product and Feature Images

45 Production Date: 39 If you have any questions regarding these guidelines, or are uncertain about the information contained within this document, please contact an AG Neovo brand manager for more information. COPYRIGHT All RIghts Reserved.