CANADA, BETWEEN THEMATIC AND MULTI-CULTURAL

Transcription

1 Fishing and Hunting exhibition in Montreal NEWSLETTER CANADA, BETWEEN THEMATIC AND MULTI-CULTURAL Launched on Telus operator JANUARY/FEBRUARY 2019

2 DISTRIBUTION Channel 1 Russia was launched at Canadian operator Telus. The Stingray iconcerts channel was launched at the Russian operator Orion Express. THEMA has signed a mandate to distribute the ESI e-sport channel in Canada. THEMA has now the distribution rights in Asia for Flix Snip: the product is multiscreen, mobile and adapts to new modes of consumption. The Kanal D Drama channel is now available at Cable Onda, Panama s leading operator. Luxe TV, MyZen TV, Fuel TV, iconcerts & CMusic are now available at serbian operator BPP. THEMA America has recommissioned the Telemicro, Ecuavisa, Canal Once and LAS channels by Comcast. HIGHLIGHT To celebrate the end of the year, Planète+ presented the «J ai retrouvé l enfant en moi» (I rediscovered my inner child) programme in Canada. A series of short films of 11 episodes, lasting from 2 to 4 minutes each where children share their views on the moon, war, happiness and many other topics! Discover the pictures of these young people who ask each other adult questions! DIGITAL A NEW DESIGN FOR LUXE TV WEBSITE! Discover or review the flagship reports LUXE.TODAY or LUXE.THIS WEEK... Find your favourite categories in all the luxury and lifestyle sectors... Selecting themes for your favourite luxury brands, is now possible on the new website LUXE.TV! An adapted interface, new graphics, ease of navigation, consistent content and elegant visuals all combine to make this new website go perfectly with LUXE.TV televisual offer!

3 DIGITAL NOVELAS TV CONTEST In honor of Valentine s Day, Novelas TV runned a 24h contest on its Facebook page! Novelas TV offered its winners relaxation and well being bundles (in France and French Overseas territories) and Iroko+ pass! THE NEW INSTAGRAM PAGES STUDIES JANUARY 2019 JANUARY 2019 AWARENESS SURVEY ON THE TURKISH PACK IN FRANCE. Key figures: 91% of respondents say they watch Turkish TV channels at home from time to time, 73% of them daily. Respondents said they mostly watched ATV at home (81%), followed by TRT (79%) and Show TV (68%). SURVEY ON THE POPULARITY OF BASEBALL IN FRANCE. Key figures: 76% of respondents are fans of baseball. 83% of enthusiasts watch it regularly; 64% via Youtube, 38% via the official MLB platform and 33% via BeIn Sport channels. Only 8% of fans believe they have access to all content they could be interested in. JANUARY 2019 SURVEY OF DIFFERENT COMMUNITIES IN SCANDINAVIA. Key figures: Poland, Syria and Iraq represent 6% each of the total number of foreign communities in Scandinavia, partly due to the weighting of Sweden, which has a higher immigration rate. In total, more than 200 countries are represented in Scandinavia.

4 COMMUNICATION CAMPAIGNS & PARTNERSHIP The Portuguese Pack was showcased during the «Etats Généraux de la Ludodescendance» run by Cap Magellan at the Maison du Portugal building in Paris on 26th January. An advertising page featuring Nollywood TV and the African Pack was published in the magazines Amina and Black Beauty in February. An advertisement page for the African Pack was published in February s Diaspo Mag magazine. Africa Break, a concert of African music, was organised in Lille on 20th February by Africa No. 1 and Mélody d Afrique. A great opportunity to promote the African Pack!

5 COMMUNICATION CAMPAIGNS & PARTNERSHIP A digital communications campaign has been set up for the Malagasy TVM channel on the Mada+info website for 3 months. 4K Festival campaign with the T2 operator across several communication mediums in Slovenia. An interview with Chiara Mc Kee (Blue Ant Media) was published in the Telesputnik magazine, distributed in Moscow during CSTB. A contest was co-run by Stingray Music and the operator Singtel. The winners won Bose headphones. THEMA ASIA PACIFIC portfolio was published in the 2019 Big List magazine. To end the year in style, Nollywood TV and Novelas TV sponsored Magic System s REVEILLON MAGIQUE (*Magical New Year Eve) in Abidjan! Six Nollywood TV fans and four Novelas TV fans, entered 2019 feeling «the magic in the air» with the legendary Ivorian music group, and also two football legends, Didier Drogba and Samuel Eto o. In the Mediasputnik magazine, distributed at CSTB, there was a 6-page special on THEMA RUS and its portfolio of channels.

6 EXHIBITIONS CSTB 2019 The THEMA RUS team was at the CSTB exhibition that ran from 29 to 31 January in Moscow. HUNTING AND FISHING EXHIBITION, CANADA The THEMA CANADA team was at the Hunting and Fishing exhibition on February 20th in Montreal. CHANNELS DAY, SLOVENIA THEMA organised the second «Channels Day» on 12th December in Slovenia. NATPE, MIAMI The THEMA AMERICA team was at the NATPE exhibition that ran from 22 to 24 January in Miami. STINGRAY SEMINAR, MONTREAL The THEMA teams were at the Stingray Seminar held in Montreal in January. COMING NEXT Join the THEMA team at CABSAT from 12 to 14 March in Dubai!

7 EDITORIAL DIRECTION: MARKETING DEPARTMENT Marianne BEDE - Tiffany DUBOIS - Frédéric SCHMITT 55 RUE RAYNOUARD PARIS, FRANCE