BIRDS-EYE QUICK FACTS. In Person Online Media Circulation Page Visits Unique Visitors Subscribers Social Media. Film & TV in Georgia

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1 BIRDS-EYE QUICK FACTS Annual Reach 10M+ Festival Attendance 20K+ FOUNDED STATUS SERVING MISSION OSCAR c3 Film-Lovers Year-Round Discovery Qualifying Mission: To lead the community in creative and cultural discovery through the moving image. In Person Online Media Circulation Page Visits Unique Visitors Subscribers Social Media The red carpet displays our sponsor, Fiat, at Midtown Art Cinema. The Plaza Theatre, the festival s main venue, presents XFINITY as a sponsor. 500K 263K 26K 60K TV (international) 11M TV (regional) 1.3M Print 2.31M Radio 11.5M Online 10.5M Based on internet averages, atlantafilmfestival.com is visited more frequently by users who are in the age range 25-34, have no children, and are college educated. (Source: Alexa.com) Now in its fourth decade, Atlanta Film Festival is the region s preeminent celebration of cinema. The organization offers entertainment, networking, education & professional development year round. The festival itself is one of the largest and longest-running in the region. It is also the most distinguished event in its class, recognized as... Best Film Festival of 2014 by Creative Loafing, Sunday Paper, 10Best and Atlanta Magazine. Top 50 Festivals... by Moviemaker Magazine. ATLFF screenings & events often include in-person dialogue with filmmakers, providing audiences, artists and industry professionals with meaningful opportunities to network, interact and engage. Throughout the years, the Festival has hosted a diverse selection of films from emerging, contemporary and renowned filmmakers including Azrael Jacob, Mario Van Peebles, Morgan Spurlock, Spike Lee, Aaron Katz, Lynn Shelton, James Ponsoldt, Craig Brewer, Robert Rodriguez, Tina Mabry, Carlos Cuarón, Marc Webb, Debra Granik, Ray McKinnon, Bill Plympton, Francesca Mirabella, Erin Galey, Chloe Dumont, Dehanza Rogers, David Gordon Green, Vladimir de Fontenay & Frances Bodomo. Recent festival guests: Josh Brolin, Richard Chamberlain, Margaret Cho, Carlos Cuarón (RUDO Y CURSI), Karey Dornetto (PORTLANDIA, ARRESTED DEVELOPMENT), Drivin N Cryin, Jeff Foxworthy, David Gordon Green (JOE, PINEAPPLE EXPRESS), Jasmine Guy, Spike Lee, Chris Lowell, Ludacris, Ray McKinnon (THE ACCOUNTANT, MUD, RECTIFY), James Moll (FARMLAND, THE LAST DAYS), James Ponsoldt (THE SPECTACULAR NOW), Bill Plympton (CHEATIN', GUARD DOG, YOUR FACE), Tye Sheridan, Abigail Spencer, Chris Tucker, Mario Van Peebles, Eddie Vedder (Pearl Jam) & many others. Film & TV in Georgia The film industry generates $3.2 billion in economic impact to the state of Georgia. Over 800 film & TV productions have shot in Georgia. Recent Titles include: The Walking Dead, The Blind Side, Vampire Diaries, RECTIFY, Archer, The Hunger Games: Catching Fire, The Internship, Anchorman 2, Need For Speed, Fast & Furious 7, A Madea Christmas, & Prisoners.

2 of our patrons would recommend the festival to others! 96% We serve two distinct audiences: Film Lovers & Filmmakers Audience members enjoy a film at the Plaza Theatre. James Ponsoldt walks the red carpet. ATTENDEE DEMOGRAPHICS OUR FILM-LOVING is affluent, young, highly educated, tech-savvy, brand-aware and culturally sophisticated. They are power-consumers who embrace popular culture, but look to us as a partner in accessing a deeper experience through art and entertainment. They are tastemakers looking to discover and share experiences related to high-quality products and services. out 3 of 4 of our patrons expressed that when making a purchase, a company s support of arts & culture is important to them. 35% male 65% female Age % % % % % Guests line up at the Plaza Theatre. Education 23.1% master s degree 44.5% bachelor s degree Income 7.4% doctorate degree 2.6% some grad school 3.1% high school diploma 0.4% no diploma 18.8% some college Heritage 56.3% white/non-hispanic 19.2% black/non-hispanic 15.2% hispanic 3.6% asian/pacific isalander 9.8% other/multi-racial $151K - $200K Less than $30K $31K - $60K $61K - $90K $91K - $125K $126K - $150K Over $200K 75% of our patrons will be making a purchase decision in the next 12 months for personal entertainment, dining out, snacks & other food and travel. Filmmakers pose on the red carpet. OUR FILMMAKING includes directors, writers, actors, producers, industry insiders and more. They make up one of Georgia s fastest-growing and attention-catching industries. They are businesspeople as well as artists, who eagerly look for products and services that will help them work more efficiently, promote their projects and make the best use of their budgets.

3 SPONSORS INTERACTION CUSTOM PROMOTIONS EXPERIMENTAL MARKETING Entertain large groups at Festival venues and enjoy reserved seating for you and your guests. Host clients as well as employees at screenings and events throughout the Festival. BRAND PAIRING TARGETED SAMPLING VIP HOSPITALITY

4 THE FESTIVAL Our Signature Event: Through our partnerships with supportive sponsors and community partners, we present a diverse slate of screenings, programs & events for thousands of film-lovers, as well as established & emerging industry professionals. GENRE & CATEGORY FILM TRACKS COMPETITION: Narrative Features, Documentary Features, Narrative Shorts, Documentary Shorts, Animated Shorts, Music Videos. SPECIAL TRACKS: New Mavericks (Female Directors), Passport (International), Puppetry, Experimental, Sound + Vision, & Retrospective. SPECIAL PRESENTATIONS Nightly spotlighted films, including: Opening Night World Premieres USA Premieres Regional Premieres Highest-Acclaimed Films Live Performances TV Premieres Closing Night Creative Conference FESTIVAL RECEPTIONS & PARTIES Opportunities to entertain clients and guests beyond the festival experience of the general public. Meet the people behind (& in) the films, as well as members of the press, community leaders & other sponsor VIPs. These events typically follow Special Presentation films, such as Opening & Closing Night. This program brings together industry professionals, academics, brands and businesses for workshops and discussions. Designed to educate and empower working media artists: directors, writers, actors, producers, animators, game designers, media services companies and more. Film Festival Collective presented by XFINITY Film Festival Collective is an XFINITY On Demand program that features short films and other quality content from a variety of film festivals across the Southeastern United States. The program spans across in nine states, available to millions of XFINITY customers in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee and Virginia. This program brings a piece of the festival experience to over 2.9 million subscribers. Oscar winner Ray McKinnon speaks during Q&A. WHAT OUR PARTNERS ARE SAYING... Cousin Dan performs at the Goat Farm. Screenplay reading Audience at ATLFF a first-class organization & valued partner. They facilitate meaningful connections between movie lovers and our products. McKnight Brown, VP of Marketing, Comcast/XFINITY Central to the thriving filmmaking community in this city. Matthew Bernstein. Chair Dept of Film & Media Studies, Emory University...an important Turner sponsorship. Together, we encourage people to see new forms of storytelling, meet the storytellers and connect with other audience members. Scot Safon, EVP/GM HLN Turner

5 YEAR-ROUND PROGRAMS Year-Round Membership A mix of devoted film fans and our most dedicated supporters, Atlanta Film Festival Memberships offer enhancements and benefits to all other programs, including the Festival. As a sponsor, not only will you be able to enjoy the benefits of membership, but also be able to engage this actively involved base year-round. We support special promotions, product sampling, and VIP marketing to our membership base and general offers to our collective contact base (86K+ ppl). PROFESSIONAL/SOCIAL NETWORKING DEFINE PRODUCT PERSONALITY IMPORTANT BRANDS + UNFORGETABLE EXPERIENCES CONNECT WITH ENGAGED S Workshops & Seminars We offer classes & seminars for established and emerging industry professionals year-round and during the Festival itself. We partner with various sponsors and partner non-profits (like GPP) to bring in a rich variety of experts and instructors. Recent/ongoing examples include: - Creating a Proper Film Resume - Creative Conference Series - Screenwriting for TV - Advanced Production Assistant Academy Our partner, the Recording Academy, presents a panel. Guest speakers engage a crowd at Eat, Drink & B-Indie. Eat, Drink & B-Indie Join us the 3rd Tuesday of every month at Manuel s Tavern for networking, panel discussions, guest speakers, and new equipment demos. Target: Industry Pros, Students & New Filmmakers. Special Events We are proud to present and co-present free and member-discounted Industry Receptions, Parties, Premiere, Anniversary & Encore Screenings. Screenplay Competition The Atlanta Film Festival Screenplay Competition looks to discover high quality screenplays and then help the writer further develop and refine their script through an intensive workshop retreat with professional writers and filmmakers. Participants in the PA Academy line up. An attendee listens during a workshop. SCREENINGS Member Sneak-Peek & Special Event Screenings From advance presentations of blockbuster movies & indiegems to premiere parties for new TV series, our screenings are a great perk for members, supporters and partners... Here are a few recent examples: 12 Years a Slave AKA Blondie Arbitrage Argo Bad Words Beasts of the Southern Wild The Book Thief Cloud Atlas Dallas Buyers Club Don Jon Draft Day Frances Ha Fruitvale Station Game of Thrones: Season 4 Premiere The Grand Seduction Gravity Her I Origins In a World Inside Llewyn Davis The Kings of Summer Las Vegas Lawless Lee Daniels' The Butler Liberal Arts Mandela: Long Walk to Freedom Moonrise Kingdom Much Ado About Nothing Mud Obvious Child Perks of Being a Wallflower Pompeii Parkland Robot & Frank Romeo & Juliet Rectify Series Premiere Safety Not Guaranteed Seven Psychopaths Short Term 12 Silver Linings Playbook Sleepwalk With Me Wish I Was Here Trouble With the Curve Your Sister's Sister