Books. Website Content Requirements

Transcription

1 Books Website Content Requirements 2017

2 Online Product Page It s important to note that there are four important parts to a product page on our website. Ensuring these assets & content are complete, accurate & provided in a timely manner will help create a positive customer experience on site. Part 1: Online Title Part 2: Images Part 3: Product Description Part 4: Product Features

3 1. Online Title Definition: The Online Title is the customer-facing Product Name onsite. It determines how products result from Search & gives customers basic understanding of your product prior to visiting the product page. Online Titles should clearly & accurately describe the product, being as detailed as possible without being redundant. For assortment items with multiple UPC s/uid s, each Online Title must be unique & clearly call out the differentiating factor (color, style, character, piece count, etc). Character Count: Minimum 20 Maximum 120 Online Title Formulas 1. Single Book piece count of one: [Character/Theme] [Product Name] [Product Type] Examples 1. Brown Bear, Brown Bear, What Do You See? Board Book Doc McStuffins Custom Frame Sound Book 2. Book Sets: [Character/Theme] [Piece Count] [Product Type/Set] with [Toy Name and Type] 2. Disney Junior 12 Book Deluxe Read-and-Play Gift Set Disney Junior 3 Hardcover Books Little Golden Books Library Set 3. Sets offered with gifts: [Character/Theme] [Product Type] [ and or- with ] [Gift Name and Type] 3. Star Wars: A New Hope Read-Along Storybook and CD Britannica Kids Super Sharks Play-a-Sound Book with Shark Plush 4. Series Books: [Character/Theme/Series] [Product Name] [Product Type] [Series/Grade Level/Edition] 4. Star Wars Workbook - 2nd Grade Math Harry Potter and the Cursed Child - Parts I & II An Irving and Muktuk Series Book Bad Bears Go Visiting NOTE: Toys R Us, Each product Inc. category has specific guidelines for Online Title, please refer to the appropriate category style guide for further direction.

4 2. Images All UID images for the TRU/BRU websites MUST adhere to the specs below. Images not meeting all of these requirements will NOT be accepted. NOTE: Each product category has specific guidelines for required image shots and order, please refer to the appropriate category style guide for further direction. IMAGE COUNT COMPOSITION FORMAT RESOLUTION SIZE 1 Primary Out of Box image is required per UID this will be your main image onsite A secondary Packaged image & up to 3 Alternates may be added for a maximum of 5 images per UID Must be in focus, clear and professionally lit with the full product as the primary focus of the frame Preliminary mock-ups, renderings, logos or placeholders should not be added at UID level Use the maximum canvas area allowed either horizontally or vertically (minimize any whitespace) White or clear products must have a slight, right drop-shadow to make it visible against a pure, white background All elements included with your product should be shown in 1 of the images Main (primary) image for product must either be shown on a 25-degree angle (1/4 turn), facing to the right or shown straight-on when looking at the product on screen Straight-on cover art for main (primary) image of books, movies, music and software is acceptable Files should be in.jpg,.jpeg, or.png format Colorspace must be srgb (not CMYK) Minimum of 72 dpi Images should not be scaled up or pixelated Must be between a minimum of 1000x1000 pixels & a maximum of 3000x3000 pixels Images less than 1000 x 1000 will not be accepted BULK IMAGE UPLOADS Bulk image uploads can be executed in the portal (see training video here) or by ing ECM.AssetDelivery@toysrus.com Image files must be named according to the appropriate [UID].zoom.jpg naming convention (see next slide for examples)

5 2. Images - continued IMAGE #1 Primary (UID.zoom.jpg) Product must be shown out of it s packaging on pure, white background. Sets with multiple books and/or gift item(s) included must show all included pieces in primary image. Product must be shown on a 25-degree angle, facing to the right and must show book type/format (board book, hard cover, paperback) Cover art may be used for items only available in 1 type/format (board book, hard cover, paperback), and may be shown straight-on. IMAGES #2-5 (UID.pt01.zoom.jpg, UID.pt02.zoom.jpg, UID.pt03.zoom.jpg, UID.pt04.zoom.jpg) Product shown with model or in an alternate setting to show size/scale when significant. Image that clearly depicts product type Zoomed-in image focusing on important illustration detail/interactive functionality and/or included accessories is encouraged. Back cover of book or preview of inside page(s). Each image MUST be unique and meaningful to the customer. Images with only slight variances will be treated as duplicates and will not be accepted.

6 3. Online Long Description Definition: The Online Long Description is the customer-facing description displayed on the product detail page. It should include detailed product information, including uses, features, benefits, and/or advertising copy related to the product. Character Count: Minimum 120 Maximum 2000 Script Example Product Overview Three to five sentences of advertising/romance copy. (Be sure to point out if the item is exclusive to Toys R Us or Babies R Us.) The [insert online title] features: (List must include 3-5 features. Info in this section can include:) What s Included Number of pages Author/Illustrator Product Type Board Book, Hardcover, Paperback Book Edition/Series (when applicable) Reader/Skill Development and/or Level (when applicable) Character or theme features Product Awards (when applicable) Dimensions Publishing information (Publisher, Date) Vendor information - This blurb has been curated by our internal team and will be added as necessary. (No action is needed by vendor.) Tuck your own little one into bed with the HarperCollins Goodnight Moon Board Book, and say "goodnight" to all the familiar things in the softly lit room - to the picture of the three little bears sitting in chairs, to the clocks and his socks, to the mittens and the kittens, to everything one by one in this classic of modern children s literature. Written by Margaret Wise Brown and illustrated by Clement Hurd, quiet poetry and gentle illustrations are combined in this bedtime story beloved by generations of readers and listeners. The Goodnight Moon Board Book features: Written by Margaret Wise Brown Pictures by Clement Hurd Thick, durable pages of this board book are perfect for small hands A great first book to share with your child Dimensions: 5"H x 6"W Characterized by it s poetic text and sleepy illustration, Goodnight Moon is an unforgettable children s classic. Perfect for bedtime reading, this board book is a must-have for any child s library. Shop even more Best-Selling Children s Books right here at Toys R Us! NOTE: Each product category has specific guidelines for Online Long Description, please refer to the appropriate category style guide for further direction.

7 4. Product Features Definition: Product Features should be utilized to further highlight important product features/selling points. You may enter up to 5 Product Features per UID, examples are listed below. 2 Product Features (in EDQ Product Feature 1 & Product Feature 2) are required for item setup. Information in the Product Features should be different from the info given in the Online Long Description. Character Count: Maximum of 200 characters per feature Relevant Features A. Book Type (hardcover, paperback, board book, padded board book), Edition (when applicable) & Page Count B. Play Type/Interactive Components C. Skill Development/Reading Level (when applicable) D. What s Included/Additional Toys or Gifts (when applicable) E. Author/Illustrator and/or Series/Theme information F. Toys R Us exclusive G. Product Awards H. Publishing information Examples A. Hardcover edition. 350 pages. B. Lift the Flap pages let little ones play along. Interactive sound buttons make the story come alive. C. Level 1 beginner book uses basic language and word repetition to introduce your child to reading. D. 3 book giftset includes 4 inch plush & comes in a gift box with handle for easy storage. E. 3 rd book in the Harry Potter series by J.K. Rowling F. Available exclusively at Toys R Us! G. Mom s Choice Silver Award H. Publisher: Henry Holt and Company. Published date: 1996 NOTE: Toys R Us, Each Inc. product category has specific guidelines for Product Features, please refer to the appropriate category style guide for further direction.