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2 Each Lansen watch has been designed at our office located in Besançon, center of watchmaking activity in France. We wanted our watches versatiles with a stylish timeless design. To make it, we have been focused to every details during conception, turning Lansen watches into unique fashion accessories. We think it has never been so important to take control of our time back. And this is exacly what he have done, taking our time, to reach the highest level of finish in this price range. Today, this is more than 2 millions users reached on the internet and especially through social networks and opinion leaders recommanding our products. They should be 5 million until the end of the year. Just like them, take time to discover Lansen watches. Time Is Yours. Follow Lansen watches on social networks! (clic on the icon to be redirected)

3 MINIMALISM Refined dials, thin cases and neat finish. Lansen watches are made for men looking for unique and iconic fashion pieces. Minimalism is a complicated art which secret is preciously kept into every single Lansen watch. ELEGANCE The key of elegance of our watches is certainly in the attention given to the finer details. Each material, finish, or color have been maturey reflected to bring this particular emotion that only such refined products can express. VERSATILITY Each Lansen family, unveils a new face. Casual, refined or sporty. There is a Lansen that has been designed for your lifestyle. Your Lansen will be with you in every moment of your life as a reminder, keeping telling you that time is yours.

4 Top range FOSSIL FESTINA LOTUS SKAGEN DANIEL WELLINGTON PIERRE LANNIER Classic Fashion CERTUS Affordable POSITIONING Lansen watches are positioned on the market as an answer to an absence, offering a collection of stylish watches, nicely designed with the highest level of finish in this price range.

5 MEDIA PRESENCE Press ubh magazine Le magazine de l'union de la Bijouterie-Horlogerie n 5 octobre - novembre 2014 stratégies dossier Congrès de l'ubh pages 13 à 28 gil Quemoun dr LANSEN_OHB_MAI-JUIN2016.indd 1 25/04/ :31 actualités de l'ubh le 1 er Congrès de l ubh, autour des enjeux de la filière innovations produits personnalisation et technologie en vedette pour cette fin d'année RH formation l indispensable formation aux gestes, techniques et méthodes Specialized press : L Officiel - UBH Magazine - TradePost...

6 MEDIA PRESENCE TV & Radio TV : Shopping advices Radio : Advertising campaigns

7 MEDIA PRESENCE Social networks Lansen watches have a presence on the most important social networks (Facebook, Instagram and Twitter), offering a continuous flow of informations about the brand, its products and all current communication campaigns. Lansen watches are getting more and more followers everyday since the creation of our pages. The brand is also getting the interest of many bloggers making some nice reviews of our products, building Lansen watches a strong notoriety. Today, there is posts and articles everyday about our watches, making an important volume of content directly useable by our distributors.

8 MEDIA PRESENCE Campaign of influence They make the trend, love Lansen watches and spread the word to the world! Thanks to bloggers, Lansen watches have reached more than 2 millions people through the internet, they will be near 5 millions until the end of the year!

9 N E W _ A W 1 6 _ C O L L E C T I O N The more you wear them, the more they reveal their beauty! The AW16 collection unveils 3 new lines and styles. Clearly vintage, we have chosen beautiful genuine leather straps which will reveal a nice patina as time goes by. Making you Lansen more beautiful everyday.

10 NEW! CC CC CB CG RP : RP : RP : RP : LANSEN - Vintage NEW! Ø 40mm 5ATM

11 NEW! CG CG CB RP : RP : RP : LANSEN - Aviator NEW! Ø 40mm 5ATM

12 NEW! CC CC RP : RP : LANSEN - Bauhaus NEW! Ø 40mm 5ATM

13 NEW! NEW! NEW! NEW! NEW! CC CC CB CG NEW! NEW! NEW! NEW! NEW! CG CG CB CC CC CC CG CG CC CB CC CB PACK NEWS + BEST SELLER

14 C U R R E N T _ C O L L E C T I O N

15 CC CG CB CG RP : RP : RP : RP : LANSEN - Classic Ø 40mm 5ATM

16 CT CT CT RP : RP : RP : LANSEN - Nato Ø 40mm 5ATM

17 CC CB CB CG RP : RP : RP : RP : LANSEN - Little second Ø 40mm 5ATM

18 CC CB CG CC RP : RP : RP : RP : LANSEN - Multifonction Ø 41,5mm 5ATM

19 AUTOMATIC_COLLECTION

20 CC CC CB CC RP : 180 RP : 180 RP : 180 RP : 200 LOCKHEED Ø 43mm 3ATM

21 CC CC CB CM RP : 185 RP : 185 RP : 185 RP : 200 CURTISS Ø 40mm 3ATM

22 CC D CB D CM D CMB D RP :145 RP :155 RP :145 RP :155 ALBATROS Ø 40mm 3ATM

23 CC D CB CC D CM D RP :145 RP :155 RP :155 RP :155 BALTIMORE Ø 42mm 3ATM

24 CM RP :110 CM RP :135 BREWSTER Ø 40mm 3ATM

25 CM CM CM CB RP :179 RP :189 RP :189 RP :189 NORTHROP Ø 43mm 5ATM

26 G I F T B O X E S SPECIAL OFFER : Buy 6 Lansen giftboxes = Have 1 watch offered

27 NEW! CTC-01 RP : LANSEN GIFTBOX - Vintage : CTC-01 NEW! Giftbox including a Lansen CC interchangeable leather strap

28 NEW! CTC-02 RP : LANSEN GIFTBOX - Vintage : CTC-02 NEW! Giftbox including a Lansen CB interchangeable leather strap

29 NEW! CTC-03 RP : LANSEN GIFTBOX - Aviator : CTC-03 NEW! Giftbox including a Lansen CG interchangeable leather strap

30 CCT RP : LANSEN GIFTBOX - Nato : CCT Giftbox including a Lansen CT interchangeables nato straps

31 CCC RP : LANSEN GIFTBOX - Classic : CCC Giftbox including a Lansen CC interchangeables nato straps

32 CCC RP : 195 CURTISS GIFTBOX - Automatic : CCC Giftbox including a Curtiss CC interchangeables nato straps

33 CCM RP : 120 BREWSTER GIFTBOX - Automatic : CCM Giftbox including a Brewster CM interchangeables nato straps

34 CCM RP : 145 BREWSTER GIFTBOX - Automatic : CCM Giftbox including a Brewster CM interchangeables nato straps

35 W I N D O W _ D I S P L A Y

36 Merchandising guideline Products grouped together according to family/ dial s design (2 hands-little second-chrono...) The more refined products (2 hands dial) should be placed at the forefront. More complex dials (chronos) should be placed on the back. In case of mixed offer (Lansen + Automatic watches) : Automatic watches should be grouped together according to family and placed on the sides, using the «automatic movement label» WINDOW DISPLAY Min : W : 42 cm - D : 39 cm - H : 43 cm Max : W : 70 cm - D : 39 cm - H : 43 cm (Included : 20 C-Clips - 1 poster)

37 PACKAGING

38 WATCH BOX Dimensions : W : 13 cm - D : 8 cm - H : 13 cm

39 2, rue Einstein - Lot n BESANÇON l Tél. : +33 (0) Fax : +33 (0) Site internet :