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1 Lebanon: Koraitem Rue Madame Curie, Tel: Fax: P.O.Box: hamra - beirut UAE: Tel: Fax: P.O.Box: Dubai - alhasnaa@alhasnaa.com

2 98years in the service of Women

3 The contents of this catalogue are the copyright of Al Hasnaa Publishing Company

4 Since1909

5 Profile AL HASNAA KEEPS UP WITH THE AGE N ot content with being the first specialized women s magazine in the Arab world when it was established in 1909 at the dawn of the Twentieth century, Al Hasnaa has always looked forward towards the third millennium. Throughout its 98 year history, Al Hasnaa has mirrored the Arab woman and reflected her dreams and aspirations. Its pages have highlighted issues of women s rights and liberalization, and painted the way towards modernism with the brightest colors. A l Hasnaa has crossed many milestones and overcome numerous obstacles in its long history to partner the Arab woman in her march forward. It pioneered modernity, overcame taboos to delve into controversial topics and issues, and opened wide the portals of knowledge. All this whilst maintaining the values, traditions and unique culture of oriental society. T he long road came to full fruition in 1998 when Al Hasnaa joined the family of Al-Iktissad Wal-Aamal Group and thus gained access to a much wider readership in the Arab world, not only amongst women, but also husbands and children. And as it prepares to celebrate its first centenary in two years time, Al Hasnaa looks forward to increasingly effective interaction with Arab society. A l Hasnaa promises and delivers Watch out for it

6 98 years in the service of our readers

7 Profile More than a Magazine A Way of Life 1 TRADITION: Al Hasnaa s reputation is built on its long tradition and history. The last 98 years have been more than enough to gain the trust of more than one generation of readers ETERNAL YOUTH: Al Hasnaa addresses a woman of varied interests in different walks of life. A woman of permanent youth, no matter how old she is. A DISTINCTIVE EDITORIAL STYLE: Al Hasnaa s editorial style is simple, concise and direct. CONTEMPORARY: Al Hasnaa s design and layout are modern, animated, and alive with high quality photographs and drawings such as to portray the new Arab woman to the fullest and realistically OPENNESS: Al Hasnaa stands apart in its openness and objective coverage of different ideas and life styles. PIONEERING: Aware of the social, political and cultural obstacles that hold back the advancement of women in the Arab world, Al Hasnaa has been a leader in promoting a new image and vision for the Arab woman. COURAGE: Al Hasnaa has gained a reputation of courage and audaciousness in breaking taboos, and raising women s and social issues that were previously left unspoken. CONSTANT RENEWAL: Al Hasnaa is a magazine that always renews itself to serve Arab womanhood in all its cultural diversity through a common language, the language of Al Hasnaa

8 amedium

Forum Towards A New Arab Woman A Forum on Leadership and Social Responsibility A l T he T he Hasnaa has always chosen to be the standard bearer and

As part of this role and in advancing a stronger, educated, committed and able Arab woman, Al Hasnaa Magazine is organizing the New Arab Woman Forum in

Forum will be held in Dubai on October 23 and 24, 2007 and will bring together more than 500 personalities and leaders in various fields.

The full program promises a lively discussion of all major issues and aspects in the life of Arab women. 2.1923.1924.1925.1926.1927.1928.1929.1930.1931.

9 Forum Towards A New Arab Woman A Forum on Leadership and Social Responsibility A l T he T he Hasnaa has always chosen to be the standard bearer and voice of Arab women. As part of this role and in advancing a stronger, educated, committed and able Arab woman, Al Hasnaa Magazine is organizing the New Arab Woman Forum in cooperation with Al-Iktissad Wal-Aamal Group, the leading conference organizer in the Arab World. Forum will be held in Dubai on October 23 and 24, 2007 and will bring together more than 500 personalities and leaders in various fields. Forum aims at following up the transformation underway in the role and world of Arab women, as well as to discern future trends and challenges. The full program promises a lively discussion of all major issues and aspects in the life of Arab women

10 EDUCATED. DARING. FREE

11 Calender Al Hasnaa special calendar for the years September issue: Special Fashion Special Ramadan After summer: intensive beauty care Back to School October issue: Makeup trends for fall/winter Special Jewelry Special interiors Spas at home November issue: Special file on cosmetology Beauty: all about the neck and chest December issue: The festive season Eclat express (makeup and care beauty products) Top 5 makeup artists (best tools and products) a baby Women's Day Tourism : plan your vacation ahead April issue: Special wedding Fitness & health Must have skin care, make up, 20 s, 30 s, 40 s May issue: Getting your skin ready for summer (perfect legs, great bottom ) Outdoor decoration Kids activities June issue: Special Basel and Geneva Fun in the Sun It is hot what to change in your beauty product. Father's day February issue: Special Valentine Special Fashion Leisure & activities Winter sports March issue: Spring/summer makeup trends Mother s Day : beauty after having July issue: August issue: Special Men s Beauty Special Hair Care Summer beauty commandments

12 january ril may june july august september october november december

13 Research AL HASNAA THE MAKING OF LEADERSHIP The objective of National Media Analysis NMA is to provide a common currency for the advertising transactions in the Lebanese market. Another objective of the study is to provide vital information about matching markets with the media, allowing detailed analysis by demographic criteria that define specific target markets. Ipsos Stat Uses a standard method of collecting data, offering accurate results for a wide range of vehicles within a single survey. Nonetheless, it is our opinion that NMA represents one of the best designs available in the light of current knowledge, experience and budget allocated, and in terms of repeatability, stability and breadth of acceptance in the region. Monthly Readership Average Issue Readership - Recent Reading

14 Hasnaa Readers Profile Educatioanl Background Average Family Monthly INCOME By Age By Region By Gender

15 Re Research Recency of Reading Languages read & spoken by Hasnaa Readers Frequency of Reading Source of Last Copy

17 Distribution Data 2007 for Rates Al Hasnaa Advertising Rate Card (USD) Type Full Page Facing Index IFC-DPS 1st Double 2nd Double DPS Back Cover Inside Front Cover Inside Back Cover Gate Fold International Rate Lebanese Rate Circulation Breakdown Saudi Arabia United Arab Emirates 5114 Kuwait 2400 Bahrain 1200 Qatar 807 Oman 712 Total Lebanon Jordan 2712 Syria 3207 Other Arab Countries 950 Europe & USA 800 Total TOTAL MONTHLY CIRCULATION (S\R) $

18 TECHNICAL REQUIREMENTS Frequency: monthly Printing: Offset, positive, emulsion side down, 175 Lpi screen Prepress Department currently supports: Adobe InDesign CS2, Acrobat 7.0, Adobe Photoshop CS2, Adobe Illustrator CS2, Macromedia FreeHand MX, QuarkXPress 6.0. Supply all fonts used in your file, place bitmap pictures at 100% scale. All files must be either in CMYK, grayscale (scanned at 300dpi). Do not use LZW compression, JPEG file formats or JPEG previews for EPS files. All type in finished EPS graphic files (such as logos, fonts, etc.) must be converted to shapes. Provide current full-size colour proofs of their files. It is recommended to supply both composite and separated versions. We do not guarantee a colour match with colour proofs made on an uncalibrated device. Although many consumer colour printers create pleasing colour, most of these devices are not capable of providing an accurate calibrated colour proof. Use Pantone, TrueMatch or AGFA process swatch books for an accurate representation of process. Double Page Spread Trim size 43cm x 28cm Bleed size 43.5cm x 28.5cm Full Page Trim size 21.5cm x 28cm Bleed size 22cm x 28.5cm Half Page Across Trim size 21.5cm x 14cm Bleed size 22cm x 14.5cm Half Page Upright Trim size 10.75cm x 28cm Bleed size 11.25cm x 28.5cm *Special sizes, wraps and inserts are available upon request.

19 contactus Al hasnaa Offices LEBANON (head office) Al-Iktissad Wal-Aamal Minkara Center, Mme Curie St. P.O.BOX: 113/6194 BEIRUT TEL: FAX: alhasnaa@alhasnaa.com SAUDI ARABIA Al-Iktissad Wal-Aamal RIYADH Al Nimr Center, Al Olayah Rd 3rd Floor, Office No 302 P.O.BOX: 5157 RIYADH TEL: FAX: alhasnaa@alhasnaa.com JEDDAH Adham Trade Center, Al Madinah Rd 1st Floor, Office No 105 TEL: FAX: U.A.E. (Regional office) Al-Iktissad Wal-Aamal P.O.BOX: DEIRA - DUBAI TEL: FAX: alhasnaa@alhasnaa.com KUWAIT P.O.BOX: Al-Iktissad Wal-Aamal SAFAT KUWAIT TEL : FAX: QATAR Al-Iktissad Wal-Aamal office # 16,Bin Towar center, TV roundabout,doha, Qatar P.O.BOX: 747 Doha-Qatar TEL: FAX: Mobile: alhasnaa@alhasnaa.com INTERNATIONAL MEDIA REPRESENTATIVES France Mrs. Victoria Townsend 85 Ave. Charles De Gaulle Neuilly Sur Seine France Tel: Fax: vt22@wanadoo.fr JAPAN SHINANO INT L AKASAKA KYOWA BLDG AKASAKA MINATO - KU, TOKYO 107 JAPAN Tel: Fax: MALAYSIA MRS. Shalie Cheng Publicitas International Sdn Bhd S105, 2nd Floor, Centerpoint, Lebuh Bandar Utama, Bandar Utama Petaling Jaya, Selangor Malaysia Mobile: Tel: Fax: scheng@publicitas.com RUSSIAN FEDERATION CIS LAGUK CO. Krasnokholmskaya Naberezhnaja Dom 11/15, App Moscow, Russian Federation Tel: , Fax: , SOUTH KOREA BISCOMRM 521, MIDOPA BLDG. 145, DANGJU-DONG. CHONGNO-GU, SEOUL KOREA 1916 SEOUL, KOREA Tel: Fax: SWITZERLAND LEADERMEDIA S.A. CASE POSTALE 166, ROUTE D ORON 2 CH LAUSANNE 10, SUISSE Tel: Fax: TURKEY Al-Iktissad Wal-Aamal I. E. Murat EFE Emlak Bankasi Bloklari C-4 No Levent - Istanbul Turkey Tel: Fax: turkey@iktissad.com UNITED KINGDOM Tony Beeston Powers International Ltd Gordon House Greencoat Place London SW1P 1PH Tel: Fax: tbeeston@publicitas.com U.S.A, CANADA, PUERTO RICO Ad/Market International 136 East 36th St. New York, NY Tel: Fax: info@admarketintl.com Website: admarketintl.com The Marcom Building 105 Woodrow Ave. Southport, CT Tel: Fax:

20 udi Arabia. UAE Lebanon.Saudi Arabia. UAE. Kuwait.Qatar.France.Japan.Malaysia.russia.southkorea.switzerland.turkey.united kingdom.usa.canada.

ACHABAKA Desirable, Elegant and Witty

ACHABAKA Desirable, Elegant and Witty Energic, sensational, and vibrating with attraction and elegance, Achabaka caters for a trendy and affluent readership throughout the Arab world. Backed by Dar Assayad