Flinders University 50 th Anniversary Style Guide

Transcription

1 Flinders University 50 th Anniversary

2 Contents Contents 1.0 The Logo Colour logos Mono logos Clearspace Minimum size Incorrect use Stationery and Forms Business cards With Compliments Letterheads Facsimile Memos Envelopes Digital signature Powerpoint presentations Merchandise and Uniforms Uniforms Merchandise 27 2

3 1.0 The Logo logo 1.1 XX In honour of the 50 th Anniversary year of Flinders University a co-branded logo has been developed. This section demonstrates the correct configurations and usage of the Flinders University 50 th Anniversary logo. This logo is permitted for use between January 1, 2016 December 31,

4 1.0 The Logo 1.1 Colour logos The examples provided demonstrate the coloured variations of the logo. Figure 1 the Primary Horizontal extended coloured logo is the preferred. In some instances, where space and or dimensions does not allow for use of the preferred horizontal logo the alternative, vertical configuration, may be used. Figure 2 demonstrates this configuration. Figure 1: Primary logo - Horizontal, extended In instances where the tagline Celebrating 50 years of inspiring achievement is used elsewhere on the application the Secondary Horizontal small logo may be use. Figure 3 demonstrates this configuration. The logo must always appear in this form and cannot be altered or applied in any way or by means other than specified in these guidelines. The logo has been specifically drawn and as a result can only be reproduced from electronic or reflective artwork as provided in these guidelines. No attempt should be made to recreate the logo from websites, PDFs or other sources, as this will result in distortion, blurriness and discolouration. Figure 2: Primary logo - Vertical, extended Figure 3: Secondary logo - Horizontal, small 4

5 1.0 The Logo 1.1 Colour logos The examples provided demonstrate the correct colour reverse version of the logo. There will from time to time, be a need for a change of background colours and font colours, depending on corporate needs. Figure 4: Primary logo - Horizontal, extended reversed Figure 5: Primary logo - Vertical, extended reversed Figure 6: Secondary logo - Horizontal, small reversed 5

6 1.0 The Logo 1.1 Mono logos The examples provided demonstrate the correct mono reproduction of the logo configurations. When reproduced in single colour, the logos are only to be reproduced in Black or Dark Blue PANTONE Matching System (PMS 282). Figure 7: Primary mono logo - Horizontal, extended Figure 8: Primary mono logo - Vertical, extended Figure 9: Secondary mono logo - Horizontal, small 6

7 1.0 The Logo 1.1 Mono logos The examples provided demonstrate the correct mono reversed reproduction of the logo configurations. There will from time to time, be a need for a change of background colours and font colours, depending on corporate needs. Figure 10: Primary mono logo - Horizontal, extended reversed Figure 11: Primary mono logo - Vertical, extended reversed Figure 12: Secondary mono logo - Horizontal, small reversed 7

8 1.0 The Logo 1.3 Clearspace When used in conjunction with other marks and graphics, enough space needs to be left around the logo to ensure correct prominence, readability and not to crowd the logo. x Half of the width of the Crest (x) from the Flinders University logo represents the minimum clear space that should surround the logo at all times. Figure 13: Primary logo - Horizontal, clearspace 0.5x 0.5x Examples demonstrate clearspaces for each configuration. No other graphics can encroach on the clearspace surrounding the logo. x 0.5x Figure 14: Primary logo - Vertical, clearspace 0.5x x 0.5x 0.5x Figure 15: Secondary logo - Horizontal, clearspace 8

9 1.0 The Logo 1.4 Minimum size The correct dimensions of the logo depend largely on the format and objectives of the communication. Size and positioning should be carefully considered and the graphic proportioned accordingly. The minimum sizes apply to every design form, variation, and all applications, and is a minimum only. Figure 16: Primary logo - Horizontal, minimum size 14mm high 23mm high Figure 17: Primary logo - Vertical, minimum size 14mm high Figure 18: Secondary logo - Horizontal, minimum size 9

10 1.0 The Logo 1.5 Incorrect use Incorrect application of the logo will impact on a consistent brand identity and message for the University. The logo should be re-sized in proportionate scale. No attempt should be made to stretch, squeeze, redraw or distort the logo in any way. The logo can be used over images, however, it must be used in a way so that the logo sits on a clear part of the image, not over heavily detailed or complex areas of the image. Figure 20: Do not distort logo vertically Figure 21: Do not distort logo horizontally Figure 22: An example of correct application of the logo over images Figure 23: Do not use logo over images over complex images that will reduce logo readability 10

11 2.0 Stationery and Forms Corporate correspondence is the most common touchpoint between Flinders University and our audience. This section outlines the correct stationery and forms to be used throughout Flinders University s 50 th Anniversary year. 11

12 Business cards can be ordered from Flinders Press via an online form on the Flinders Press web site. Flinders University 50 th Anniversary Any variations please contact the Marketing and Communications Office. 2.0 Stationery and Forms 2.1 Business cards Figure 1: Business card front version 1 The examples provided demonstrate the standard front and back templates for business cards. Business cards can be ordered from Flinders Press via an online form on the Flinders Press website. Dr Peter Burns BA, PhD (Lond) Research Coordinator Faculty of Social & Behavioural Sciences Flinders International Asia Pacific Institute GPO Box 2100, Adelaide SA 5000 Tel: Mob: peter.burns@flinders.edu.au Sample Figure 2: Business card front version 2 Figure 24: Business Card front Figure 3: Business card back, showing Figure 25: stacked Business application Card back of inspiring achievement CRICOS No A 12

13 2.0 Stationery and Forms 2.2 With Compliments Figure 26 is an example of the DL With Compliments colour generic. Figure 27 is an example of the DL With Compliments colour personalised. With Compliments Flinders University Marketing Office of & Communications Office & Engagement Function Centre, Humanities Road, Bedford Park South Australia 5042 GPO Box 2100 Adelaide SA 5001 Telephone Facsimile marcomms@flinders.edu.au ABN , CRICOS No A Figure 26: With Compliments Generic With Compliments Flinders University Office Marketing of & Communications & Office Engagement Jane Smith Qualifications Position Function Centre, Humanities Road, Bedford Park South Australia 5042 GPO Box 2100 Adelaide SA 5001 Telephone Facsimile marcomms@flinders.edu.au ABN , CRICOS No A Figure 27: With Compliments Personalised 13

14 2.0 Stationery and Forms 2.3 Letterhead The example provided demonstrates the colour generic A4 letterhead template. In mono versions of this artwork, the Flinders University logo is replaced with mono logo. This letterhead can be ordered from Flinders Press as pre-printed customised reams, as well as being downloaded as a Word template from the Flinders Press website. Date Ref Reference Addressee Name Position Company Name Address 1 Address 2 Suburb State Postcode Office Unit Location Address GPO Box 2100 Adelaide SA 5001 Telephone Author Phone Facsimile Author Fax Author @flinders.edu.au Dear Addressee Name, RE: Subject "Start typing here" Regards, Author Name Author Position ABN , CRICOS No A 14

15 2.0 Stationery and Forms 2.3 Letterhead The example provided demonstrates the colour personalised A4 letterhead. In mono versions of this artwork, the Flinders University logo is replaced with mono logo. This letterhead can be ordered from Flinders Press as pre-printed customised reams, as well as being downloaded as a Word template from the Flinders Press website. Date Ref Reference Addressee Name Position Company Name Address 1 Address 2 Suburb State Postcode Author Name Author Post Nominals Author Position Unit Location Address GPO Box 2100 Adelaide SA 5001 Telephone Author Phone Facsimile Author Fax Author @flinders.edu.au Dear Addressee Name, RE: Subject "Start typing here" Regards, Author Name Author Position ABN , CRICOS No A 15

16 2.0 Stationery and Forms 2.4 Facsimile The example provided demonstrates the A4 facsimile template generic. A Word template can be downloaded from the Flinders Press website. Facsimile Transmission Office Unit Location Address GPO Box 2100 Adelaide SA 5001 Telephone Author Phone Facsimile Author Fax Author @flinders.edu.au Attention Organisation Fax number From Subject Date Total pages Addressee Name Company Name ToFax Author Name Subject Date NumPages (including this page) FirstName, RE: Subject "Start typing here" Author Name Author Position ABN , CRICOS No A 16

17 2.0 Stationery and Forms 2.4 Facsimile The example provided demonstrates the A4 facsimile template personalised. A Word template can be downloaded from the Flinders Press website. Facsimile Transmission Author Name Author Post Nominals Author Position Unit Location Address GPO Box 2100 Adelaide SA 5001 Telephone Author Phone Facsimile Author Fax Author @flinders.edu.au Attention Organisation Fax number From Subject Date Total pages Addressee Name Company Name ToFax Author Name Subject Date NumPages (including this page) FirstName RE: Subject "Start typing here" Author Name Author Position ABN , CRICOS No A 17

18 2.0 Stationery and Forms 2.5 Memo The example provided demonstrates the A4 memo template generic. A Word template can be downloaded from the Flinders Press website. Memorandum Office Unit Location Address GPO Box 2100 Adelaide SA 5001 Telephone Author Phone Facsimile Author Fax Author @flinders.edu.au Attention CC From Subject Date File ref Attention CC Author Name Subject Date FileRef Attention, RE: Subject "Start typing here" Author Name Author Position ABN , CRICOS No A 18

19 2.0 Stationery and Forms 2.5 Memo The example provided demonstrates the A4 memo template personalised. A Word template can be downloaded from the Flinders Press website. Memorandum Author Name Author Post Nominals Author Position Unit Location Address GPO Box 2100 Adelaide SA 5001 Telephone Author Phone Facsimile Author Fax Author @flinders.edu.au Attention CC From Subject Date File ref Attention CC Author Name Subject Date FileRef Attention RE: Subject "Start typing here" Regards, Author Name Author Position ABN , CRICOS No A 19

20 Flinders University Style Flinders GuideUniversity 50 th Anniversary 5.0 Stationery and forms Stationery Envelopes DL and Forms 2.6 Envelopes Figure Figure 1 28 demonstrates the colour the colour DL DL envelope front front. (220mm x 110mm). In mono versions of this artwork, the crest In is mono replaced versions with of a black this artwork, version. the crest is replaced with a black version. Figure Figure 2 demonstrates 29 demonstrates the DL the envelope C5, C4 back. and This B4 artwork envelope is common front, available to both colour on and goldcraft mono stock versions. with Flinders University logo printed in black. For production of non-standard Flinders University Envelopes envelopes can be please ordered contact online via Flinders the Flinders Press Press the first website instance at: for advice about Australia Post compliance. Envelopes can be ordered online via the Flinders Press website at: GPO Box 2100 Adelaide SA 5001 Australia Figure 28: DL envelope front Figure 1: Colour DL envelope front (at 50%) Postage Paid Australia Change of address can have specific school, department or area included, or only the standard Flinders University postal address. GPO Box 2100 Adelaide SA 5001 Australia Postage Paid Australia Change of address? If so, please complete these details and return to: Marketing & Communications Office, Flinders University, GPO Box 2100, Adelaide, South Australia 5001 Name Old Address Postcode New Address Postcode Telephone Figure 2: DL envelope back (at 50%) Figure 29: C5, C4 and B4 envelope front 20 43

21 The Digital Logo 1.1 XX More and more information is presented today in digital format. This section demonstrates correct formatting of digital presentations and documents throughout Flinders University s 50 th Anniversary year. 21

22 3.0 Digital 3.1 signatures The examples provided demonstrate the standard signature. Figure 30 includes the logo and should be used by people who communicate primarily with external audiences and for external purposes. Figure 31 does not include the logo and should be used for people who primarily communicate with internal audiences. Instructions on setting up the signature and related guidelines are available at: Figure 30: signature including logo Figure 31: signature without logo 22

23 3.0 Digital 3.2 Powerpoint presentations The Powerpoint template and guidelines can be downloaded at the Flinders Press website. Figures 32 and 33 demonstrate normal and wide format powerpoint templates. CLICK TO ADD TITLE Click to add text Figure 32: Powerpoint presentation template, normal screen CLICK TO ADD TITLE Click to add text Figure 33: Powerpoint presentation template, wide screen 23

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25 The Merchandise Logo and Uniforms 1.1 XX Merchandise can work to present a consistent and powerful brand identity. This section demonstrates application of the Flinders University brand to uniforms and promotional materials to be used throughout Flinders University s 50 th Anniversary year. 25

26 4.0 Merchandise and Uniforms 4.1 Uniform samples The examples provided demonstrate the application of the 50th Anniversary logo to a variety of uniform items. Please contact the Office of Communication and Engagement for all uniform and merchandise enquiries. Figure 34: Classic Hoodie Figure 35: Classic Puffer Vest Figure 36: Classic Polos 26

27 4.0 Merchandise and Uniforms 4.2 Merchandise samples The examples provided demonstrate the application of the 50th Anniversary logo to a variety of promotional merchandise. New merchandise concepts arise continually. Please contact the Office of Communication and Engagement for all uniform and merchandise enquiries. Product Design P Legend Premium soft sandwich peak Note: Flinders logo to be Plastisol transfer Note: Plastisol transfer on image indicative of positio metal adjustment 5 Baseball Cap Classic Design 27

28 1.0 The Logo 1.1 XX 28