Hexion Corporate Identity Standards. Initial Release September 2005 Revised October 2006

Transcription

1 Hexion Corporate Identity Standards Initial Release September 2005 Revised October 2006

2 Table of Contents 1.0 Hexion Corporate Identity Standards To quickly navigate through the PDF file, click on any section in the bookmark list. Section One: Introduction 1.1 Letter from Our Chairman 1.2 Purpose of this Guide Section Two: Hexion Corporate Brand Overview 2.1 Hexion Brand Image 2.2 Hexion Brand Promise 2.3 Hexion Brand Traits 2.4 Editorial Tone and Manner 2.5 A New Look for Hexion Section Three: The New Look: The Hexion Corporate Identity 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications Acceptable/ Unacceptable 3.7 Background Textures, Colors and Images 3.8 Corporate Typography Section Four: Corporate Stationery Applications 4.1 Business Cards 4.2 Letterhead/Envelopes 4.3 Fax and Memo Forms 4.4 Media Policy/ News Release Section Five: Other Applications 5.1 Identity Badges 5.2 Identity Apparel 5.3 Vehicle Graphics 5.4 Signage Section Six: Hexion Design System for Collateral Foundation Design Components 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette Support Design Components 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X Marketing Collateral Examples 6.13 Full-sized Brochures (2pg, 4pg, 6pg) 6.14 Additional Applications Technical Publications 6.15 Product Bulletins, Safe Handling Guidelines and Case Histories Advertising 6.16 Publication Ads Media Collateral: 6.17 Digital Media Labels and Inserts Section Seven: Electronic Presentations 7.1 PowerPoint Presentations Section Eight: Trade Shows and Events 8.1 Trade Shows and Events Section Nine: Co-Branding 9.1 Co-Branding Programs

3 Section One Introduction Letter From Our Chairman 1.1 Communicating the Hexion Brand Dear Hexion Associates: Building awareness of the Hexion name and our unique value proposition in the marketplace takes discipline. It s critical that all of us present our company in the most positive and consistent way possible. To this end, we have developed the following Corporate Identity Standards. These are very stringent guidelines for how we use the corporate name and logo in the marketplace. It has been our intention to address the vast majority of situations in which the Hexion logo or Hexion Specialty Chemicals name will be used. By following the practical instructions in this guide, you will be doing your part to help us build momentum for our brand. The accompanying guidelines and standards will be published on the Hexion Intranet and should be used, effective immediately. Please contact the Marketing Communications department at Columbus headquarters if you need additional information or guidance. If you would like additional printed copies for your location, please Marketing Communications with your request. Best, Craig O. Morrison Chairman and Chief Executive Officer

4 Section One Introduction 1.2 Purpose of the Guide The purpose of the Hexion Corporate Identity Standards and Design Guidelines is to provide an understanding of Hexion s brand strategy, our desired brand image and the tools available to develop consistent, on-brand communications. Hexion s brand image will be formed over time by our ability to deliver on our BRAND PROMISE. Through this promise and the traits we have defined for our brand, we will create brand experiences from web sites, collateral, sales presentations and customer care to product functionality and service that build preference and loyalty for the Hexion brand. Our brand promise and brand traits not only define who we are in the marketplace, but also set us apart from our competition. These guidelines provide standards for our corporate identity as well. This identity will serve as the front door to our brand. As communicators, your role is critical to our success. We have an opportunity to establish a new vibrant brand in the minds of all who touch or are touched by our people, products and services. By providing consistent, positive brand experiences for our audiences, we will be successful. In Section Two: Hexion Corporate Brand Overview, we outline the Hexion brand strategy. In Section Three: The New Look: The Hexion Corporate Identity, we provide an overview of Hexion s corporate logo configurations and delineate their appropriate usages. In Section Six: Hexion Design System, we define the design elements that complement the Hexion identity, and explain how these elements work together to create visually distinctive communications that support our brand. These design elements and usage guidelines have been designed to allow creative flexibility, while ensuring visual consistency across a myriad of communications.

5 Section Two Hexion Corporate Brand Overview 2.1 Hexion Brand Image 1.1 Logo Configurations Hexion brings together four great companies, each with a strong history and identity. The Hexion brand is both new and the result of a rich heritage of innovation and performance by our constituent businesses. It is critical for our customers to understand how and why the whole of Hexion is greater than the sum of its parts. This is the value of the Hexion brand. In order for our customers to understand our brand image and value, we must understand them ourselves. Hexion was formed to solve customers binding, bonding and coating challenges with unmatched technical and application expertise, anywhere our customers do business. This is why we exist and what customers should know first and foremost about us. As a result of our unique collection of business assets, we can deliver total solutions in the binding, bonding and coating categories with all the value that brings to customers. What is a total solution? It s a combination of products, technical service, global infrastructure, and innovation capabilities that allow us to meet customers specific requirements around the globe. Together, our products, service, support, and focus on innovation create opportunities for customers to differentiate themselves. When we help customers create a competitive advantage, we become much more than a supplier. We become their partner in building business. The bottom line for customers is that by choosing the Hexion brand, they get a business partner capable of delivering greater value, better product performance, improved process efficiency, and increased confidence and security through total solutions. This promise is something that the four companies which comprise Hexion could only partially or sporadically deliver. Together, as a single entity, we are uniquely positioned to meet our customers binding, bonding and coating application needs everywhere, every day, and in every way. For quick reference, here is a summary of the Hexion brand positioning. Brand Promise Leadership in solving customers binding, bonding and coating challenges Brand Differentiators Total solutions provider Full range of technology solutions Unmatched technical support and service Global reach Long heritage of innovation Brand Benefit Business partner Ability to help customers create a competitive advantage

6 Section Two Hexion Corporate Brand Overview 2.2 Hexion Brand Promise 1.1 Logo Configurations Hexion will be the leader in solving customers binding, bonding and coating challenges by providing total solutions of products, service and global support that help customers create a competitive advantage. Hexion is the source for binding, bonding, and coating solutions. To be viewed in the marketplace as delivering on this promise, we must embrace the concept of brand management doing whatever it takes to understand our customers needs and delivering on them.

7 Section Two Hexion Corporate Brand Overview 2.3 Hexion Brand Traits 1.1 Logo Configurations Expert. Hexion people are recognized as leaders in the industry. Extensive applications know-how and technical service are critical to developing better solutions for and with customers. Hexion products are backed by people with unrivalled experience both in the lab and on the plant floor so that customers get the solution that meets their specific requirements. As experts, we continuously look for ways to expand our knowledge, and that of our customers. We re at the forefront of new trends, and we re open to new ways of seeing things. In addition to sharing our expertise with customers, we also share it internally across lines of business and from facility to facility. Innovative. We bring better solutions to life to improve the quality of life for people around the globe. Hexion is known for innovation. This reputation is a legacy of our combined companies which, among other things, developed condensed milk, casein-based adhesives, and synthetic plastics. Today, we continue to embrace innovation and technology as the link to the next generation of high-performing adhesives and coatings. Hexion scientists worldwide are developing new technologies and materials to solve our customers application needs. Technological superiority is in Hexion s corporate DNA. Forthright. At Hexion, we say what we mean, and we do what we say. Our success depends on a commitment to total customer service satisfaction. That means listening to customers, developing an in-depth knowledge of their business needs, and delivering when they need our help. Our customer support philosophy is guided by the notion that Hexion s word is golden. When we commit to supporting our customers process or product development, or keeping them abreast of regulatory issues, or assuring delivery, we follow through. We are honest and direct with each other as well. Trusted. We are a trusted partner. In our business, trust is earned. Each of us has a responsibility to help develop that bond of trust with customers, with partners, with the communities we serve and with each other. A huge part of how we build trust is by acting responsibly. In our industry, that means managing our environmental health and safety responsibilities as a basic part of how we do business and helping our customers improve their processes wherever possible. Hexion Specialty Chemicals Voice of the Customer I purchase specialty chemicals that are tailored to my individual product and process needs and require a high degree of formulation and technical expertise. I want a supplier with a special combination of capabilities including not only innovative products, but also a high level of technical service, and an international production and distribution infrastructure. I m looking for more than a supplier. I want a partner I can rely on and trust for business solutions.

8 Section Two Hexion Corporate Brand Overview 2.4 Editorial Tone and Manner 1.1 Logo Configurations All Hexion communications to customers, to the marketplace, to the communities in which we live and work, to our shareholders, even internally should reinforce our brand traits while communicating our brand promise. We are forthright, so our communications should be to-the-point. What we can say in one sentence should not be said in three. We are trusted, so our communications should be transparent and easy-tounderstand. We always use generally accepted industry terminology to describe our products and refrain from creating overblown descriptions of our products and services. We are expert and innovative, so our communications should be value-added. We shouldn t waste time and resources either our own or customers on unnecessary interactions.

9 Section Two Hexion Corporate Brand Overview 2.5 A New Look for Hexion 1.1 Logo Configurations Standing Out for Being Outstanding Brands that are able to make a meaningful connection to their customers have many advantages in the marketplace. Customers are loyal to brands because they stand for something more than mere product features. Hexion s ability to deliver on our promise of total solutions will be fundamental to our success. To support our new brand promise, Hexion has invested significant financial and human resources to launch a new name and logo. The new corporate identify along with the new sales literature, advertising, and other communication pieces which bring it to life are designed to communicate the strengths, differentiators and personality of our new company. To effectively continue communicating the Hexion difference, we must work hard to: Create an understanding of our brand Properly position it in the marketplace Maintain differentiation and esteem for the brand Communicate a consistent image and voice In order to do all of these things, it is critical to follow the practical instructions in this guide with regard to name and logo usage and development of communications pieces.

10 Section Three The New Look The Hexion Corporate Identity 3.1 Logo Configurations Corporate 2.5 A New Look for Hexion 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications The Hexion Corporate Logo is the primary visual identity device which conveys the ownership of, and responsibility for, all Hexion Specialty Chemicals properties, functions, products, services and personnel. The correct usage of this logo helps to promote and reinforce brand identity while at the same time build brand equity. The Hexion Corporate Logo is rarely, if ever, used alone. It is normally seen combined with one of the two descriptive identifiers: Marketing Entity Identifier Signature Entity Identifier The exceptions to this rule apply only to promotional items where size reduction or enlargement would render the Descriptive Identifiers illegible or obtrusive. Acceptable Applications: Trade Show/Event Materials Impact X The unique graphic element, consisting of a custom designed X coupled with a traditional hexagon shape, which creates a strong and memorable focal point. For further information regarding its usage, see Section Wordmark The combination of the Impact X and custom modified letters that collectively create the Hexion Corporate Logo. Promotional/Premium Items For questions or concerns about the correct selection of a logo configuration, Hexion Corporate Logo NOTE: Exceptions must be approved by the Hexion Marketing Communications Department.

11 Section Three The New Look The Hexion Corporate Identity Logo Configurations Marketing Entity 2.5 A New Look for Hexion 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications As the Hexion Corporate Logo is new to the marketplace, it requires an identifier that reinforces where our products and services are used. Therefore, the addition of a Specialty Chemicals identifier, aligned with the Hexion Corporate Logo, creates our Marketing Entity. The primary usage for this configuration is on stationery, marketing/corporate collateral material, signage and sales promotional items. The following applications list can help you determine when this configuration is required. Sections eight through thirteen of these standards show correct usage on various communication examples. The example below is the only acceptable configuration of the Marketing Entity, and may not be altered or modified in any way. Acceptable Applications: Corporate/Divisional Stationery Business Unit Stationery Corporate Communications/Materials Internal/External Business Forms Sales Collateral Electronic and Traditional Presentations Packaging Product Labeling Point-Of-Sale Materials Internal/External Signage For questions or concerns about the correct selection of a logo configuration, Hexion Marketing Entity Corporate Logo Marketing Identifier

12 Section Three The New Look The Hexion Corporate Identity Logo Configurations Signature Entity 2.5 A New Look for Hexion 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications The Signature Entity configuration serves as the primary identification for all Business Unit and geographical Corporate/Divisional locations (e.g. Hexion Specialty Chemicals, Inc.; Hexion Specialty Chemicals B.V.; Hexion Specialty Chemicals UK, Ltd.; Hexion Specialty Chemicals Pty. Ltd.; Hexion Química Indústria e Comércio S.A.; and Hexion Specialty Chemicals GmbH). It is created by combining the Hexion Corporate Logo with the appropriate complete legal name of the geographical Corporate/Divisional Entity or the Business Unit, including the local mailing address. The configuration is used primarily in the legal sign-off of various business documents and marketing/advertising materials. For questions or concerns about the correct selection of a logo configuration, Acceptable Applications: Corporate Advertising Corporate Marketing/Collateral Business Unit Sales Collateral Hexion Signature Entity Corporate - North America Hexion Corporate Logo Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH USA Corporate Address Divisional - North America Hexion Corporate Logo Phenolic and Forest Products Division 180 East Broad Street Columbus, OH USA Divisional Address Business Unit - North America Hexion Corporate Logo Oilfield Technology Group Park Row, Suite 160 Houston, TX USA Local Address

13 Section Three The New Look The Hexion Corporate Identity 3.2 Trademark Usage 2.5 A New Look for Hexion 3.4 Logo Sizes Logo Trademark Usage The Hexion logo is protected by trademark law in the countries in which we operate. This provides Hexion with protection against others who might use a similar name or mark in our marketplace to gain entry. By law, Hexion has the right to actively pursue those who would intend to do so and views infringement or dilution of the mark, by commercial entities, as legally actionable. We have created this logo to show a strong, visually distinctive mark that is easily protected. Please keep in mind that these usage standards are in place to ensure that the Hexion Corporate Logo remains a strong and identifiable mark. Only by consistent use of the logo, and its two acceptable configurations, Hexion Corporate Logo with TM do we continue to strengthen our right to this mark. Any dilution of the mark (see page unacceptable configurations ) may weaken our right to such protection. The Trademark TM Symbol For most logo applications, Hexion uses the TM symbol to indicate our right to this mark; however, on applications where a TM becomes obtrusive because of logo enlargement, or too small because of reduction, options exist (see Logo Sizes page 3.4). The Signature Entity is always required on the back of printed literature as part of the legal sign-off. The TM must appear on all print materials. The TM is not used on electronic presentations or on specialty items such as clothing, pens, pencils, etc., or on large materials such as banners, signage, etc. where the symbol becomes obtrusive. Trademark Usage with Body Copy The Hexion Corporate Logo may never be used within body copy situations. When used in text, the Hexion name should appear in the same font and size as the surrounding body copy. Within collateral, advertising and other related marketing communications, the first mention of Hexion must be trademarked TM and accompanied by the complete Legal Name. For all remaining Hexion references within the same document, the TM is not used. Do not use the TM in title or headline situations. Hexion Corporate Logo with Marketing Entity Identifier with TM

14 Section Three The New Look The Hexion Corporate Identity 3.3 Logo Isolation Area 2.5 A New Look for Hexion 3.2 Trademark Usage 4.1 Business Cards 7.1 PowerPoint Presentations An Isolation Area around the Hexion Corporate Logo, and its variations, has been established to ensure ease of legibility for all applications. No other elements, including typography, other logos, graphics or photos may intrude upon this Isolation Area. X=.5X Hexion Corporate Logo The dotted frame represents the Isolation Area Hexion Marketing Entity The dotted frame represents the Isolation Area Hexion Signature Entity (Corporate - North America) Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH USA The dotted frame represents the Isolation Area

15 Section Three The New Look The Hexion Corporate Identity 3.4 Logo Sizes 2.5 A New Look for Hexion 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.5 Corporate Logo Color Requirements Size Usages The Hexion Corporate Logo and its two configurations have been designed to be reduced or enlarged (within set limits) to accommodate different application needs. All Hexion printed collateral and marketing materials require one or more of the Hexion Corporate Logo configurations. To determine the appropriate logo choice, see Logo Configurations in Section 3.1. Size measurement is always determined by the width of the Hexion logo (excluding TM ). Small format applications: specialty items such as clothing, pens, golf balls, electronics, etc., the Hexion Corporate Logo without a TM is preferred. Large format applications: for oversized posters, banners, vehicles, signage and trade show displays, etc., the TM should be removed. and unique situations requiring variance guidance, contact the Hexion Marketing Hexion Corporate Logo Hexion Marketing Entity Hexion Signature Entity Minimum size with TM Minimum size Corporate - North America 1.125" 25% 1.125" 25% Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH USA Minimum size without TM Divisional - North America 0.625" 13.89% Phenolic and Forest Products Division 180 East Broad Street Columbus, OH USA NOTE: There is no maximum size limitation, however; when using the TM version beyond 2" in width, the "TM" should be reduced to remain unobtrusive and in the same position. See Section 3.2. Business Unit - North America Oilfield Technology Group Park Row, Suite 160 Houston, TX USA

16 Section Three The New Look The Hexion Corporate Identity 3.5 Corporate Logo Color Requirements 2.5 A New Look for Hexion 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes The Hexion Corporate Logo and its two acceptable configurations have been designed to accommodate certain print reproduction limitations. In all cases, the logos must use the established Hexion Corporate Color Palette. The preferred color choice has been designated as standard. Whenever possible, the standard color scheme should be used on a bright white background. When two- or three-color printing is not available, Black is the acceptable one-color option. Hexion Corporate Color Palette Black White PANTONE 279 Blue PANTONE 417 Gray NOTE: When matching Pantone 279 Blue in 4/C process, be aware that this is a color-critical application. The formula given in this guide may differ slightly from your printer s output. Please manage the 4/C match so it is color correct. Hexion Marketing Entity Three-color standard CMYK: 68/34/0/0 RGB: 105/144/201 CMYK: 1/0/25/65 RGB: 118/117/97 In situations where PANTONE 417 Gray is not an option, Black is the acceptable alternative for the Marketing Entity identifier. In situations where a dark background is dictated, legibility becomes the key concern and the entire logo should be reversed out in White. On light backgrounds, other than White, the Hexion logo should print in one-color, Black. When spot colors are not available, the four-color process equivalent (CMYK) may be substituted. Two-color option One-color option Reverse option NOTE: The Hexion logos must appear black or white when used on color backgrounds.

17 Section Three The New Look The Hexion Corporate Identity 3.6 Logo Applications Acceptable 2.5 A New Look for Hexion 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements The Hexion Corporate Logo is configured with two different identifier lines which are in turn required for specific applications. Refer to Corporate Logo Color Requirements in Section 3.5 for acceptable color usage. Color Usage for the Identifier Lines It is preferable to use Pantone 417 Gray with the three-color version of the Hexion Marketing Entity and Signature Entity Logos. However, in one-color applications it is may be necessary for the logo with Specialty Chemicals to appear either all black or all white. Approved art has been created for all logo variations. Do not re-create or alter approved art. Hexion Corporate Logo Hexion Marketing Entity Hexion Signature Entity Two-color standard Three-color standard Three-color standard Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH USA One-color option Two-color option Two-color option Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH USA Reverse option One-color option One-color option Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH USA Reverse option Reverse option

18 Section Three The New Look The Hexion Corporate Identity Logo Applications Unacceptable 2.5 A New Look for Hexion 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements The Hexion logo may never be altered beyond its acceptable usage requirements, see Section 3.6. Below are some examples of unacceptable distortions and colorations of the Hexion logo. HE ION Specialty Chemicals Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum

19 Section Three The New Look The Hexion Corporate Identity 3.7 Backgrounds Textures, Colors and Images 2.5 A New Look for Hexion 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area The preferred background for the Hexion logo is white. In situations where the logo must be placed on a graphic background or photographic image, there must be sufficient contrast between the logo and the background to ensure legibility and impact. Acceptable Unacceptable 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements The background must not be visually busy in the area around the logo.

20 Section Three The New Look The Hexion Corporate Identity 3.8 Corporate Typography 3.1 Logo Configurations Hexion has defined Adobe Helvetica Neue Open Type Face as its typeface for design applications. Consistent use is key in creating the Hexion visual architecture and building brand equity for Hexion. Applications: In cases where Helvetica Neue is not available, such as PowerPoint and Microsoft Word documents, Arial or Helvetica may be used as substitute typefaces. Flush left alignment is preferred for text. Bullets reside within the text column. Make certain typography is legible (especially when combined with other design components). Adobe Helvetica Neue Lt Std OTF 45 Helvetica Neue Light 46 Helvetica Neue Light Italic 55 Helvetica Neue Roman 56 Helvetica Neue Roman Italic 65 Helvetica Neue Medium 66 Helvetica Neue Medium Italic 75 Helvetica Neue Bold 76 Helvetica Neue Bold Italic

21 Section Four Corporate Stationery Applications 4.1 Business Cards North America 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 4.2 Letterhead/ Envelopes 4.3 Fax and Memo Forms Business cards are one of the most prominent pieces of our Corporate Identity Standards. They not only tell people who you are, the role you play and how they can reach you, but they are generally the first impression that a person has of our company. That image can be passed from person to person around the world. Two organizational levels of business cards exist, each with specific titling requirements: The Hexion approved vendor has all the printing specifications needed for reproduction. Business cards may be ordered by completing an electronic form which is located within the Forms tab on the Home page of the Hexion intranet site. Corporate Business Card North America 3.5" x 2" 1.75" 0.339" Corporate Divisional 0.922" All business cards print on one side only as shown in the examples. Card specifications for the font, size, content, position, spacing and color have been predetermined and do not change. Name Job Title Business Unit/ Specialty Classification Region Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH craig.morrison fax 0.168" A maximum of four information lines exist below the individual name, to be used for (in order): job title business unit specialty classification region A maximum of six information lines are allocated for the address block, to be used for (in order): local address address phone number fax number mobile number Divisional Business Card North America Name Job Title Business Unit/ Specialty Classification Region Phenolic and Forest Products Division 180 East Broad Street Columbus, OH joseph.bevilaqua fax mobile

22 Section Four Corporate Stationery Applications Business Cards Worldwide (Metric) 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 4.2 Letterhead/ Envelopes 4.3 Fax and Memo Forms Business cards are one of the most prominent pieces of our Corporate Identity Standards. They not only tell people who you are, the role you play and how they can reach you, but they are generally the first impression that a person has of our company. That image can be passed from person to person around the world. Two organizational levels of business cards exist, each with specific titling requirements: A maximum of eight information lines are allocated for the address block, which should include (in order): local address address phone number fax number mobile number The Hexion approved vendor has all the printing specifications needed for reproduction. Business cards may be ordered by completing an electronic form which is located within the Forms tab on the Home page of the Hexion intranet site. Corporate Divisional Business cards should print on one side only whenever possible. However, in situations where additional content is required, the backside maybe used. Card specifications for the font, size, content, position, spacing and color have been pre- determined and do not change. Name and Organizational Title font is HelveticaNeueLT Std Med, 7.5 pt with.5 pt leading, (7.5/8pt). Job Title and Address Block font is HelveticaNeueLT Std, 7 pt with 1 pt leading, (7/8pt). A maximum of four information lines exist below the individual name, to be used for: job title specialty classification Corporate Business Card Metric System 85mm x 55mm Nachname Titel Funktion NOTE: The example shown represents the model for XXXX. Actual trim dimensions may vary as no common standard exists worldwide. When modifying card size for a specific region, the predetermined logo size, Isolation Area, type and spacing requirements do not change. 4.75cm Hexion Specialty Chemicals GmbH Gennaer Straße Iserlohn-Letmathe Germany vorname.nachname fax mobile 0.6cm 0.5cm 2.9cm

23 Section Four Corporate Stationery Applications 4.2 Letterhead/Envelopes 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 4.1 Business Cards 4.3 Fax and Memo Forms Like our business cards, letterhead and envelopes are also prominent pieces of our Corporate Identity Standards. All letterhead and envelopes print on one side only, as shown in the examples. The Corporate and Divisional/ Business Unit organizational levels also apply to letterhead and envelopes. Where a second language is required, the opposite side of the card should be used following the same standards. The Hexion approved vendor has all the printing specifications needed for reproduction, both North American standard and metric standard sizes. Use of these preprinted stationery components are the preferred choice, however, Microsoft Word templates have also been created and are accessible on the Hexion Intranet. When using preprinted stationery, maintaining the correct margin settings and content organization is key to creating a consistent image. (See Sections and for requirements). Corporate North America Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH hexion.com Divisional/Business Unit North America Oilfield Technology Group Park Row, Suite 160 Houston, TX hexion.com Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH hexion.com

24 Section Four Corporate Stationery Applications Letter Content Specifications North America 4.3 Fax and Memo Forms The following example demonstrates the correct format and usage requirements for creating a letterhead communication. This format is used for all organizational levels Corporate and Divisional/ Business Units. Margin settings must be applied when using preprinted letterhead stationery. No content may be placed outside the margin requirements. Body Copy font is HelveticaNeueLT Std Lt, 10 point with 2 point leading, (10/12pt). All date, address, title and paragraph separation is double spaced. The preferred Signature Area is four-line spacing. The Date Line position is the starting point for all content. No elements, type or graphics are permitted above this line. This ensures clear space and the required isolation area for the Hexion logo. The Signature Block is located directly below the Signature Area and is the designated location for the following information (when needed), in the order shown: sender s name sender s title sender s address sender s phone number sender s fax number sender s mobile number 1.25" 1.375".625" 1.25" Corporate/Divisional.625" 1.75" Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH hexion.com double space double space double space paragraph double space bullets indent at 0.25" Body Copy 10 pt HelveticaNeueLt Std Lt 2 pt leading Signature Area four-line spacing Signature Block June 16, 2005 Mr. Mark Stockstill President Graphica Design & Communications 2501 Lyons Road Miamisburg, OH Dear Mr. Stockstill; Date Line Four great companies with unique histories and identities have come together. We are integrating thousands of people and hundreds of products into a cohesive, powerful whole, under the name Hexion Specialty Chemicals. Hexion is a new name in the marketplace. Communicating this new name to the marketplace is both a tremendous challenge and an incredible opportunity. It s critical that from the start, we present the new company and its name in the most positive and consistent way possible. These new Corporate Identity Standards represent very stringent guidelines for how we use the new corporate name and logo in the marketplace. Included in this document are the tools necessary to develop consistent, on-brand communications: Logo Configurations Trademark Usage Color Requirements Standards for Stationery Letterhead, Envelopes, Business Cards, etc. Signage While the standards in this Manual may not foresee all possible future usages, they are intended to set the tone for how we use the Hexion logo and the Hexion Specialty Chemicals name. These guidelines should provide the practical tools and information needed to carry out our Identity Strategy. By following these guidelines, you will do your part in helping us build the value of the Hexion brand in the marketplace. The accompanying guidelines and standards will be published on the Hexion Intranet and should be used on all new materials, effective immediately. Please contact me if I can provide additional information or guidance. Bill Klosterman Director of Marketing Communications fax mobile bill.klosterman 1.00"

25 Section Four Corporate Stationery Applications Letter Content Specifications Worldwide (Metric) 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 4.1 Business Cards 4.3 Fax and Memo Forms The following metric example demonstrates the correct format and usage requirements for creating a A4 sized letterhead communication. This format is used for all organizational levels Corporate and Divisional/ Business Units. Margin settings must be applied when using preprinted letterhead stationery. No content may be placed outside the margin requirements. Body Copy font is HelveticaNeueLT Std Lt, 10 point with 2 point leading, (10/12pt). All date, address, title and paragraph separation is double or triple spaced (see example). The preferred Signature Area is four-line spacing. The recipient address is the starting point for all content. No elements, type or graphics are permitted above this line. This ensures clear space and the required isolation area for the Hexion logo. The Date Line is located directly below the sender s name and title. The Signature Block is located directly below the Date Line and is the designated location for the following information (when needed), in the order shown: sender s address sender s phone number sender s fax number sender s mobile number Corporate/Divisional 3cm cm cm 3cm cm 6.75cm Hexion Specialty Chemicals GmbH Gennaer Straße Iserlohn-Letmathe Germany hexion.com 9.9cm three-line spacing Body Copy 10 pt HelveticaNeueLt Std Lt 2 pt leading paragraph double space Signature Area four-line spacing (optional position) Date Line Signature Block Corporate Detail 7 pt HelveticaNeueLt Std Lt Pantone 417 Grey Firmenname Vorname Nachname Straße Hausnummer PLZ Ort Land Anredeformel Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam. Quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit. Esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril. Delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Mit freundlichen Grüßen, Vorname Nachname Funktion 3. Juni Telefon Telefax Mobil Postanschrift: Postfach 7154, Iserlohn, Germany. Sitz und Registergericht: Iserlohn HRB Steuer-Nr. 112/5709/ cm

26 Section Four Corporate Stationery Applications Correspondence Forms Signature Block (North America/Worldwide) 4.3 Fax and Memo Forms 4.4 Media Policy/ News Release Signatures on , letters, and memos have historically been a personal expression of an associate s role within the legacy companies. Now as we become one global company with a single Marketing Entity, the Signature Block should closely resemble the look and feel of our business cards. Therefore, the Hexion Logo, or other graphic elements, should no longer be included in the Signature Block. Signature Block Last line of message content. Bill Klosterman Director of Marketing Communications Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH fax mobile double space double space The examples demonstrate the correct format and usage requirements for creating /letter/memo Signature Blocks. These formats are used for all organizational levels Corporate, Divisional and Business Units. Body Copy font is HelveticaNeueLT Std Lt, 10 point with 2 point leading, (10/12pt). The Signature Block is located directly below the sender s name and is the designated location for the following optional information, in the order shown: sender s name sender s title sender s corporate/divisional/ business unit address (used only in signature) sender s address (not used on signature) sender s phone number sender s fax number sender s mobile number Letter Signature Block Last line of message content. Bill Klosterman Director of Marketing Communications bill.klosterman fax mobile Memo Signature Block Last line of message content. Bill Klosterman Director of Marketing Communications bill.klosterman fax mobile Signature Area four-line spacing single space double space double space

27 Section Four Corporate Stationery Applications 4.3 Correspondence Forms Fax/Memo 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 4.1 Business Cards 4.2 Letterhead/ Envelopes Microsoft Word templates have been developed for most common internal and external correspondence materials. The Fax and Memo templates must be modified to reflect the appropriate organizational level Corporate, Divisional or Business Unit. The templates for these documents are available within the Forms tab on the Home page of the Hexion intranet site. When using these templates, the correct font size and organization of information is key to creating a consistent image. The preset margins will insure correct placement of content. Body Copy font is HelveticaNeueLT Std Lt, 10 point with 2 point leading, (10/12pt). All Title and paragraph separation is double spaced. The Signature Bock and Title is single spaced. For the memo template, the space directly below the Signature Block is the designated location for the following information (when needed), in the order shown: senders name senders title senders address senders phone number senders fax number senders mobile number NOTE: The examples shown represent North American models. When modifying forms to A4 Worldwide standard, the predetermined sizes and positions for all header components, including type and spacing requirements, do not change. Fax Form Corporate (North America) Memo Form Corporate (North America) Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH hexion.com FAX COVER Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH hexion.com MEMO Date: June 9, 2005 # of Pages: 2 Sender Fax: To: Mark Stockstill Receiver Fax: From: Bill Klosterman Phone: Subject: Corporate Identity Standards Date: June 9, 2005 To: Columbus From: Bill Klosterman Subject: Hexion Specialty Chemicals, Inc. Message: Mark, Hexion Specialty Chemicals is the combination of four separate and unique companies that represent more than 200 years of branding identity and a reputation for quality products and outstanding service. Hexion is a new name in the marketplace. We are faced with a tremendous challenge, as well as an incredible opportunity, of introducing a new company to the world. It s extremely critical that at its inception, we present the new company name of Hexion Specialty Chemicals in the most positive and consistent means available to us. We believe our global scale and breadth of product line will help us deliver significant advantages to our customers. We have opportunities to increase sales of products by introducing them to new geographies, and we will also be able to offer a more diverse product line to all our customers, utilizing the existing product lines of each of the combined businesses. These new Corporate Identity Standards represent very stringent guidelines for how we use the new corporate name and logo in the marketplace. Obviously, this is an incredible undertaking that will involve changing the name in more than 85 manufacturing locations around the world alone. This change will not happen overnight. And the standards in this Manual may not foresee all possible future usages. It is our intention, however, that these guidelines set the tone for corporate standards in how we use the Hexion logo and the Hexion Specialty Chemicals name. These guidelines should provide the practical tools and information needed to carry out our Identity Strategy. By following these guidelines, you will do your part in helping us increase the value of the Hexion brand in the marketplace. The accompanying guidelines and standards will be published on the Hexion Intranet and should be used on all new materials, effective immediately. Please contact me if I can provide additional information or guidance. If you would like additional copies for your location, please me with your request. Bill Klosterman Director of Marketing Communications To All Hexion Associates, Hexion Specialty Chemicals is the combination of four separate and unique companies that represent more than 200 years of branding identity and a reputation for quality products and outstanding service. Hexion is a new name in the marketplace. We are faced with a tremendous challenge, as well as an incredible opportunity, of introducing a new company to the world. It's extremenly critical that at its inception, we present the new company name of Hexion Specialty Chemicals in the most positive and consistent means available to us. We believe our global scale and breadth of product line will help us deliver significant advantages to our customers. We have opportunities to increase sales of products by introducing them to new geographies, and we will also be able to offer a more diverse product line to all our customers, utilizing the existing product lines of each of the combined businesses. These new Corporate Identity Standards represent very stringent guidelines for how we use the new corporate name and logo in the marketplace. Obviously, this is an incredible undertaking that will involve changing the name in more than 85 manufacturing locations around the world alone. This change will not happen overnight. And the standards in this Manual may not foresee all possible future usages. It is our intention, however, that these guidelines set the tone for corporate standards in how we use the Hexion logo and the Hexion Specialty Chemicals name. These guidelines should provide the practical tools and information needed to carry out our Identity Strategy. By following these guidelines, you will do your part in helping us increase the value of the Hexion brand in the marketplace. The accompanying guidelines and standards will be published on the Hexion Intranet and should be used on all new materials, effective immediately. Please contact me if I can provide additional information or guidance. If you would like additional copies for your location, please me with your request. Bill Klosterman Director of Marketing Communications bill.klosterman fax mobile CONFIDENTIALITY NOTE: The information contained in this facsimile message is legally privileged and confidential information intended only for the use of the individual or entity named above. If the reader of this message is not the intended recipient, you are hereby notified that any disclosure, distribution or copy of the contents of this facsimile is strictly prohibited. If you have received this facsimile in error, immediately notify us by telephone to arrange for return of the original documents to us. double space Body Copy 10 pt HelveticaNeueLt Std Lt 2 pt leading double space Body Copy 10 pt HelveticaNeueLt Std Lt 2 pt leading

28 Section Four Corporate Stationery Applications 4.4 Media Policy/News Release 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 4.1 Business Cards 4.2 Letterhead/ Envelopes Media Policy Constructive relationships with the news media can build a positive reputation for our Company. However, these relationships need to be managed through a single point of contact to ensure that our Company speaks with one clear voice. To that end, the following policy has been adopted for responding to media inquiries and/or releasing information to the media. Our media policy is: No employee may respond to the media on behalf of Hexion either verbally or in writing without the prior involvement of Hexion s Public Relations contact. This policy ensures that information provided to the media does not compromise company confidentiality and is consistent in how it specifies, explains and reflects Hexion s positioning and products. This policy also ensures that interviews are given only after a media request has been screened, so that proper preparation can take place. News Release Form Corporate (North America) News Release A Microsoft Word template has been developed for this correspondence form. The template for this form is available on the Hexion intranet site. When using this template the correct font size and organization of information is key to creating a consistent image. The preset margins will ensure correct placement of content. Hexion Specialty Chemicals, Inc. 180 East Broad Street Columbus, OH hexion.com NEWS RELEASE FOR IMMEDIATE RELEASE Borden Chemical Completes Combination with Resolution Performance Products and Resolution Specialty Materials to Form Hexion Specialty Chemicals COLUMBUS, Ohio (June 1, 2005) Borden Chemical, Inc., Resolution Performance Products LLC (RPP) and Resolution Specialty Materials LLC (RSM), today completed their previously announced combination to form Hexion Specialty Chemicals, Inc., the world s largest producer of thermosetting resins. Hexion also includes Bakelite AG, which Borden Chemical acquired in late April. We are pleased to complete the formation of Hexion Specialty Chemicals and are excited about the benefits our combined enterprise will bring to our customers, said Craig O. Morrison, president and chief executive officer. Hexion Specialty Chemicals will be headquartered in Columbus, Ohio. Hexion is owned by affiliates of the private investment firm Apollo Management, L.P. Hexion Specialty Chemicals had pro forma 2004 annual net sales of $4.1 billion. The company has approximately 7,000 employees and will rank third among North American-based specialty chemical firms. It has 86 manufacturing and distribution sites in 18 countries in the Americas, Europe and the Asia-Pacific region. It has a broad range of products, technologies and technical services for the industrial marketplace. The company s major product areas include formaldehyde, epoxy and phenolic resins, molding compounds, coating resins, acrylics, alkyds, polyester resins, versatic acids, ink resins and other specialty products and formulations. These materials are used as bonding, binding and coating agents in a diverse range of industries including the construction, transportation, electronics, printing, oilfield, foundry, furniture, paints and engineered wood markets. More information about Hexion Specialty Chemicals can be found at the company s web site, About the Companies Forming Hexion Specialty Chemicals Borden Chemical: 48 manufacturing facilities in 9 countries, 2,400 associates and 2004 sales of $1.7 billion. Based in Columbus, Ohio. Apollo Management acquired Borden Chemical in August NOTE: The examples shown represent North American models. When modifying forms to A4 Worldwide standard, the predetermined sizes and positions for all header components, including type and spacing requirements, do not change. RPP: based in Houston, operations in the United States, Europe and Asia. 950 employees and 2004 sales of $996 million. Apollo acquired RPP from Shell Oil Company in November RSM: formed from businesses acquired by Apollo Management from Eastman Chemical Company in August Based in Houston, 2,100 employees and facilities in the U.S., Europe and China annual sales of $768 million. Bakelite: based in Iserlohn-Letmathe, Germany, 13 manufacturing facilities in Europe and Asia, 1,700 employees and 2004 sales of $699 million. Acquired by Borden Chemical in April 2005.

29 Section Five Other Applications 5.2 Identity Apparel 3.1 Logo Configurations 3.3 Logo Isolation Area 3.5 Corporate Logo Color Requirements Apparel requirements may vary widely based on any number of issues, including: climate, safety, work environment, and durability. In addition, color may also play a role. While we cannot anticipate every unique situation, a clean White ground color is the preferred choice for most apparel items such as: soft hats, short and long-sleeve uniform shirts, jackets, lab coats, etc. In cases where White is not an option, the remaining Corporate Color Palette should be the first consideration. Uniform Patch Embroidered 2.0" Lab Coat Patch X = the height of logo Hexion Corporate Logo The two-color Hexion Corporate Logo on a White background, is to be used on uniform patches and other sewn or embroidered applications (see Section 3.5 for acceptable color use). The two-color logo (Black and PANTONE 279) is the preferred choice when used on a White background. When using any background color other than white, the Hexion Logo must be reproduced in all white or black only (see Section 3.5 for acceptable color use). Hard Hat 3.0" Hexion Marketing Entity

30 MC PUCO HF MC PUCO HF MC PUCO HF MC PUCO HF MC PUCO HF MC PUCO HF MC PUCO HF Section Five Other Applications 5.3 Vehicle Graphics 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements The Hexion Marketing Entity is the appropriate logo configuration for all vehicles. Please use these examples as reference to determine the appropriate size for your particular vehicle application. The base color of all vehicles must be bright white for overall fleet consistency. Mandated state transportation information must be displayed away from the Hexion Marketing Entity as shown in the examples below. The Hexion Marketing Entity must be re-produced in a three-color format (Black, PANTONE 279 Blue and PANTONE 417 Gray). The inclusion of the Web address: hexion.com is preferred but not required for all vehicles. When used, preferred position is on the same baseline as the Hexion Marketing Entity, placed on the opposing side of the same common panel and printed in PANTONE 417 Gray. hexion.com MC PUCO HF hexion.com hexion.com hexion.com MC PUCO HF hexion.com hexion.com hexion.com hexion.com hexion.com hexion.com MC PUCO HF NOTE: On rear vehicle applications, do not split the Hexion Marketing Entity. For dual vertical cargo doors, reduce the logo to fit comfortably on one panel. For garage door types, enlarge and center, however, do not split the logo on a panel seam.

31 Section Five Other Applications 5.4 Signage Ground Mounted 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements Signage must use the Hexion Marketing Entity in the approved three-color combination (Black, PANTONE 279 Blue and PANTONE 417 Gray). The address number, if required, prints in PANTONE 417 Gray. The face panels are satin finish Bright White. The base panels are satin finish PANTONE 417 Gray. A narrow matte Black band, separates the face and base panels. Whenever possible, the face panel of these structures should be illuminated by internal or exterior lighting. Signage may be single- or double-sided based on location needs. Corporate signage may not include any Divisional or Business Unit names. Aluminum and/or plastic is the preferred surface material for face/base panels. Structure assembly should be designed to conceal mounting hardware from sight. Visible structural support legs or hanging signs are not permitted for free-standing ground applications. Where height is a requirement or advantageous, a pillar-mount option should be used. See the example below. While we are aware that structure size may be influenced by physical location and/or local code requirements, a 10-foot width is preferred for all ground mounted applications. NOTE: the Isolation Area requirements for Hexion Marketing Entity and address number will dictate the size proportions for the face panel, and that in turn determines the size of the all remaining signage components. Free-Standing Structure (Pillar-Mount Base Option Shown) Free-Standing Structure (Minimum Base Height Shown) 3X X = the height of logo X 1.5X 3X.5X 1800 Black Band 1.5X 2X Face Panel Base Panel Minimum Base Height Requirements Base Panel

32 Section Five Other Applications Signage Facility Mounted 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements In situations where a ground sign is not appropriate, a sign may be mounted to the exterior of a facility. Signage must use the Hexion Marketing Entity in the approved three-color combination (Black, PANTONE 279 Blue and PANTONE 417 Gray). The address number, if required, prints in PANTONE 417 Gray. The face panels are satin finish Bright White. Whenever possible, the face panel of these structures should be illuminated by internal or exterior lighting. Corporate signage may not include any Divisional or Business Unit names. Aluminum and/or plastic is the preferred surface material for face/base panels. Structure assembly should be designed to conceal mounting hardware from sight. While we are aware that structure size may be influenced by physical location and/or local code requirements, a 10-foot width is preferred for all ground mounted applications. NOTE: the Isolation Area requirements for Hexion Marketing Entity and address number will dictate the size proportions for the face panel. Surface-Mount Structure Overhead View Facility Surface.5X X = the height of logo 3X.5X X Front View Facility Surface

33 Section Five Other Applications Signage Directional (Free-Standing) 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements Direction signage must use the Hexion Marketing Entity in the approved three-color combination (Black, PANTONE 279 Blue and PANTONE 417 Gray) on a satin finish Bright White face panel. A narrow band in a matte Black finish separates the face and base panels. Painted, flat-panel facings are acceptable for all directional applications. Signage may be singleor double-sided based on location needs. Directional copy is HelveticaNeueLT Std Med, 200 point with solid leading (200/200pt), and prints White on satin finish PANTONE 417 Gray base panel. To conserve space and ensure readability, content should always be as concise as possible. Face panels may not include any Divisional or Business Unit names. Aluminum and/or plastic is the preferred surface material for face/base panels. Structure assembly should be designed to conceal mounting hardware from sight. Visible structural support legs or hanging signs are not permitted on free-standing signage. While we are aware that structure size may be influenced by physical location, local code requirements and message content, the preferred dimensions for Free-Standing Pillar signage is 30"w x 72"h x 2.75"d. Free-Standing Pillar 3X NOTE: in all directional signage applications, the Isolation Area requirements for Hexion Marketing Entity will dictate the size proportions for the face panel. 2X 72" Plant B Shipping & Loading Formaldehyde Containment Logistics Administration 2X 30"

34 Section Five Other Applications Signage Directional (Surface Mount) 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements Surface mounted directional signage must use the Hexion Marketing Entity in the approved three-color combination (Black, PANTONE 279 Blue and PANTONE 417 Gray) on a satin finish Bright White face panel. A narrow band in a matte Black finish separates the face and base panels. Painted, flat-panel facings are acceptable for all directional applications. Directional copy is HelveticaNeueLT Std Med, 200 point with solid leading (200/200pt), and prints White on satin finish PANTONE 417 Gray base panel. Exceptions to this standard must be approved by Hexion Marketing Communications Department. Face panels may not include any Divisional or Business Unit names. Aluminum and/or plastic is the preferred surface material for face/base panels. Whenever possible, mounting system/hardware should be concealed from sight. While we are aware that structure size may be influenced by physical location, local code requirements and message content, the preferred dimensions for Surface Mounted signage is 30" width, with depth determined by the content. NOTE: in all directional signage applications, the Isolation Area requirements for Hexion Marketing Entity will dictate the size proportions for the face panel. Surface-Mounted Directional Surface-Mounted Informational 3X 3X 2X 2X Loading Bays Performance Resins Storage 1-6 South Bay Entrance 2X Gate 7 NOTE: This example demonstrates an approved exception to the preferred type size requirements. 2X 30"

35 Section Five Other Applications Signage Doors 3.1 Logo Configurations 3.2 Trademark Usage 3.3 Logo Isolation Area 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements Interior/Exterior Door Signage These applications use the Hexion Marketing Entity. As always, the proper Isolation Area (see Section 3.3) must be applied when using the Hexion logo. In certain cases, additional information may be required (address, Business Unit, suite number, directional information, etc.). This information must be displayed in HelveticaNeueLT Std Lt (see example below). Informational text and graphics are aligned and flush left with the Hexion Marketing Entity. Be sure to maintain the appropriate Isolation Area around the text for optimum legibility. Most standard doors will accommodate the Hexion Marketing Entity at 13" in width. In cases where there are two entry doors, the logo and additional information must be placed on the right-side entry door. Glass/Transparent Doors For these applications, the preferred logo color is white. Logo should be centered horizontally and positioned 60" from the floor (to baseline of logo). Wood/Metal Doors For these applications, the standard three-color logo is the preferred choice, placed on a bright white background or panel. Use the required Isolation Area (see Section 3.3) as the minimum clear space when determining an appropriate panel size. Facility Directories In facility directories, use references to Hexion in the body copy type style do not use the Hexion logo or its configurations. Leaseholder Agreement/ Local Signage Codes When necessary, check leaseholder agreements and local signage codes to ensure compliance with local restrictions and/or approval processes. Teammate Entrance Only Access Card Required

36 Section Six Hexion Design System for Collateral 6.1 Foundation Design Components Introduction 1.2 Purpose of this Guide 2.1 Hexion Brand Image The Hexion design system has been developed to allow creative flexibility, maintain visual continuity, and create communications that build positive, consistent Hexion brand experiences. The following Support Design Components, when asymmetrically layered over the Alignment Grid, create the unique visual appearance of Hexion communications: Color Panels This introduction outlines the Overlap Panels design components and is followed by application examples. When used correctly, these components create the unique look for Hexion communications. Connector Lines Accent Tabs Key Word Graphics Photography Impact X The following mandatory Foundation Design Components form the base upon which all other design and content is layered: Alignment Grid White Space Typography Color Palette

37 Section Six Hexion Design System for Collateral 6.2 Foundation Design Components Alignment Grid 6.1 Introduction 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X The Alignment Grid serves as the foundation for all graphic and typographical elements that are placed on a page. The Alignment Grid which has been customized for specific collateral items is the starting point for any page layout. It is used to ensure consistent placement of design system components, which helps to create the visually distinct architecture unique to Hexion communications, while allowing for design flexibility. Alignment Grid Example shown four-column grid for use in North American 8.5x11 or Worldwide A4 Sizes Enabling the Next Generation of Inkjet Printing If you re in the on-demand printing industry, or you manufacture a product that requires the application of ink on a heat-sensitive surface, your job is becoming more demanding. The pressure to improve productivity, enhance print performance on sensitive substrates, and find greener solutions is constantly growing. The advantages of curing inks using ultraviolet light have been well-documented. Inkjet printers using UV-curable digital inks are jumping ahead of screen printing, offset printing, and thermal transfer printing for several reasons including small footprints, higher line speeds, and the elimination of solvents. UV-curable technology integrated into wide format inkjet printers is also emerging as an alternative for a variety of industrial printing applications such as 3-D graphic art, packaging, electronic and phototonic device fabrication, and medical diagnostic and procedures. The UV-Curable Expert Hexion Specialty Chemicals has long been a leader in developing cutting edge technology in the area of UV-curable inks and coatings. Our UV-curable inks are used to color code fiber optic cables worldwide, while our UV-curable coatings have been protecting light bearing glass strands as well as CDs and DVDs from dust, moisture, scratches, and other contaminants for decades. These coatings are also being used in highly specialized applications such as fiber optic gyros for precise positioning in battlefield navigation because of their ability to resist friction. The promise in terms of customization and versatility for both the printing industry and manufacturers of printed products such as membrane switches, automotive clusters, appliances, cell phones and glass decorations is large. With wide format inkjet printers using UV-curable technology, colors and designs can be changed virtually at will, allowing production flexibility. Traditional web and screen printing, on the other hand, are both labor-intensive and suited only for long runs. How UV-Curable Printing Works The UV-curable material, a combination of monomers, photoinitiators, and oligomers, is formulated into the ink. Energy from a UV lamp built into the inkjet printer polymerizes the UV-curable materials onto the substrate. The system is solvent-free and requires less than a second of exposure for complete curing to occur. Hexion s combination of UVcurable products, unmatched technical service, and global capabilities have allowed us to serve a wide range of customers with tailored solutions that deliver the specific performance characteristics they need. Now, Hexion is applying its expertise in UV-curable technology to the development of quality digital inkjet inks for use in drop-on-demand (DOD) piezoelectric print heads. UV-Curable Printing Advantages Eliminate solvents and VOC emissions, lowering the impact of environmental compliance Increase production line speeds while reducing manufacturing footprint Print and ship product immediately Improve control of cure temperature on heatsensitive substrates Obtain maximum flexibility and customization Achieve exceptional resolution, durability, adhesion and lightfastness

38 Section Six Hexion Design System for Collateral 6.3 Foundation Design Components White Space 6.1 Introduction 6.2 Alignment Grid 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X White Space refers to areas void of graphic components or patterns, shading, typography and imagery. It allows components of the Hexion Design System to exist upon a clean, white background. Use of White Space is key to a properly balanced Hexion composition. Applications: A consistent ratio must be achieved between White Space and content to ensure continuity of the Hexion Design System for literature. MINIMUM WHITE SPACE OBJECTIVE: 35 percent white space to 65 percent content. Note: While 35 percent white space is the minimum objective, a larger percentage of well-balanced white space can be very effective and is encouraged White space for the Hexion Design System works primarily as the framing device in the margin areas of page spreads and ads. White space usage is demonstrated throughout application examples in Sections System Built on White Space Do not clutter compositions by over use of the Support Design Components. Your design goal is to enhance the messaging while creating visual simplicity. The effective use of White Space within the Alignment Grid and optional design components determines the success of a design. White Space Example

39 Section Six Hexion Design System for Collateral 6.4 Foundation Design Components Typography 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X Hexion has defined Adobe Helvetica Neue Open Type Face as its typeface for design applications. Consistent use is key in creating the Hexion visual architecture and building brand equity for Hexion. Applications: In cases where Helvetica Neue is not available, such as PowerPoint and Microsoft Word documents, Arial or Helvetica may be used as substitute typefaces. Flush left alignment is preferred for text. Bullets reside within the text column. Make certain typography is legible (especially when combined with other design components). Adobe Helvetica Neue Lt Std OTF 45 Helvetica Neue Light 46 Helvetica Neue Light Italic 55 Helvetica Neue Roman 56 Helvetica Neue Roman Italic 65 Helvetica Neue Medium 66 Helvetica Neue Medium Italic 75 Helvetica Neue Bold 76 Helvetica Neue Bold Italic

40 Section Six Hexion Design System for Collateral 6.5 Foundation Design Components Color Palette A set of colors have been defined Foundation Colors are the Accent Colors are used as visual 6.1 Introduction to best complement the Hexion primary hues used in large accents and must not be applied 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X identity and to visually express the brand. Each color formulation has been provided in Pantone, CMYK and RGB formats. Using these formulas ensures color consistency across a variety of media. fields across all communications. A background field may use a full-bleed of Pantone 417, black or white. Neutral Colors are the secondary hues and may be used selectively as background fields. However, care should be taken not to exceed more than 60% of the visual page using these colors independently or collectively. in large proportions. No more than 10% of the visual page may be covered with an Accent Color. NOTE: The formula given in this guide may differ slightly from your printer s output. Please manage the 4/C match so it is color correct. Foundation Colors Pantone 279 CMYK: 68 / 34 / 0 / 0 RGB: 87/138/214 Pantone 417 CMYK: 1 / 0 / 25 / 65 RGB: 112/112/97 Pantone 413 CMYK: 0 / 0 / 9 / 20 RGB: 212/201/189 Pantone 414 CMYK: 0 / 0 / 10 / 30 RGB: 186/181/168 Pantone 415 CMYK: 0 / 0 / 12 / 41 RGB: 161/158/143 Neutral Colors Pantone 5285 CMYK: 31 / 27 / 0 / 15 RGB: 140/130/158 Pantone 4515 CMYK: 0 / 9 / 50 / 20 RGB: 181/166/107 Pantone 134 CMYK: 0 / 11 / 45 / 0 RGB: 247/214/125 Accent Colors Pantone 381 CMYK: 20 / 0 / 91 / 0 RGB: 196/219/13 Pantone 373 CMYK: 16 / 0 / 46 / 0 RGB: 207/235/128 Pantone 158 CMYK: 0 / 61 / 97 / 0 RGB: 222/112/8 Pantone 2985 CMYK: 59 / 0 / 6 / 0 RGB: 87/191/227 Pantone 472 CMYK: 0 / 44 / 53 / 0 RGB: 227/153/99 Pantone 2995 CMYK: 90 / 11 / 0 / 0 RGB: 0/166/222 Pantone 634 CMYK: 100 / 0 / 9 / 40 RGB: 0/105/133 Pantone 694 CMYK: 0 / 36 / 21 / 10 RGB: 204/143/148

41 , Section Six Hexion Design System for Collateral 6.6 Support Design Components Color Panels 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.7 Overlap Panels Color Panels are solid color, rectangular fields that may be freestanding, butt or overlap one another. The alignment of color panels with graphic or photographic elements help to create the unique design look for Hexion Communications. Adhesives for Flooring, Furniture, and Cabinetry Manufacturing 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics Color Panels that overlap result in the creation of Overlap Panels (see Section 6.7). Color Panel 6.11 Photography 6.12 Impact X Color Panel Take Advantage of Hexion s Extensive Application Expertise Veneer splicing and conditioning Panel lamination (hot press and cold press) Curved plywood Vinyl and wood-to-wood membrane pressing Paper and vinyl laminating Profile wrapping Edge banding Finger jointing Clamp carrier pressing and R/F edge gluing Dowelling Upholstery frame/case goods assembly General assembly and repair Melamine surface assembly General woodbase material assembly Proven Cost and Quality Advantages How you use adhesives makes all the difference in terms of efficiency, quality, and cost savings. That s the difference you can expect from Hexion Specialty Chemicals. Our application expertise and full range of adhesive solutions offer exceptional cost and quality advantages for flooring, furniture, and cabinetry manufacturers. Hexion solutions have been proven for years in numerous flooring, furniture, and cabinetry manufacturing applications. We consider every aspect of your application before recommending the most efficient and cost-effective adhesive. This includes everything from surface and joint preparation, type of substrate, and assembly times to shelf life, transit conditions for finished products, and end-use considerations. Focused Expertise for Targeted Benefits Hexion gives you benefits focused on your specific application. Your solution includes comprehensive hands-on support for any number of targeted process improvements. For example, we helped a furniture manufacturer lower manufacturing costs, simplify assembly, and provide more consistent results by implementing synthetic cross bands. You can improve your processes with the wide selection of products available from Hexion, including UF, PVA, EVA, EPI, and PURbased hot melt solutions. Our representatives help you select an ideal solution that meets your targeted objectives. Comprehensive Support from Start to Finish You ll realize another significant difference with Hexion after selecting an adhesive, because we re there to support you at every step of the process. If you have any concerns at startup or any other time, Hexion s technical representatives are there for consultation and assistance. Veneer splicing applications demonstrate how important the initial setup process can be. Veneers may fail if splicing machines are not precisely calibrated, heater bars are not the correct temperature range, or spray guns apply the adhesives too lightly. Hexion ensures that every critical variable is addressed according to specifications, for veneer splicing as well as other flooring, furniture, and cabinetry applications. You ll also benefit from our extensive process and testing expertise. This includes process validation, bond performance, durability studies, wood species evaluation, and much more at our many research and testing facilities. Process Improvements that Save Cost considerations are critical today. With flooring, furniture, and cabinetry applications, the greatest cost savings can be achieved by using adhesives that result in efficient processes versus applying the lowest priced adhesive. Hexion can help you evaluate, select, and implement processes that offer the greatest cost-saving potential. A kitchen cabinet manufacturer gained a number of advantages by switching from a UF powder to a liquid melamine solution for membrane pressing of cabinet doors. The Hexion solution eliminated mixing, opened up time- and cost-saving automation opportunities, and provided a cleaner process without powder dust. It also reduced the need for moisture saturation during manufacture, preventing foldover and virtually eliminating the need for finishing later in the process. Even though the liquid melamine adhesive cost twice as much as the UF powder adhesive, all the process advantages added up to substantial savings. Your savings potential from Hexion solutions may result from a variety of unexpected process improvements. A table manufacturer didn t expect great savings since adhesives represented only one to two percent of the finished product cost. Hexion provided significant savings by eliminating poor quality laminations that caused losses as high as $1,000 per table. A large mill benefited from a Hexion solution that allowed on-the-fly application of adhesives for a veneer splicing operation. This eliminated a curing time that had contributed as much as two days to the manufacturing process. Challenge Challenge Challenge Challenge Challenge My marketing guys and designers are driving me crazy. They re pushing new veneers with different colors and variations that I have to stick to substrates and I can t afford to experiment on line. I can t use contact cement ent because of VOC issues. I m being pushed to find lower cost substrates and veneers. This adds to the complexity of finding the ideal binder resins ones that won t compromise my throughput or quality. I m tired of living with the inconsistencies of hand-mixing glue. Give me something that s not so labor-intensive and won t delaminate. And get rid of the mess, dust and waste. Scrap is killing me on my panels because of the trash under the substrate. We can t see it until it gets through the process and then it s too late. Solution Solution Solution Solution Solution Liquid/liquid resin and catalyst system providing improved open time and consistent results Flexibility in adhesive solutions to simplify sourcing of veneers and avoid segregating Expertise, including Hexion s wood lab and in-field resources, to ensure feasibility and bonding performance of specific applications Contact cement alternatives atives with no VOC emissions, eliminating concerns with exhaust and filtration systems Quick speed of set Solutions designed to accommodate a wide variety of materials Wide selection of binder resins (industry s largest manufacturer) for medium and high density fiberboard, and plywood Expertise on a range of applications from substrates to surface layers, including paper laminates and wood veneers Solutions for fully automated lines offering quality, speed, and performance on the thinnest laminates and veneers Liquid/liquid resin and catalyst system providing improved open time and consistent results Automated mixing on demand, reducing labor and eliminating human error Protac adhesive provides alternative to contact adhesive and cold-press material Ability to separate laminate from substrate during process provides 100 percent remediation of problem Optimize Your Application Hexion tailors most of our solutions to specific applications. Some are designed to improve assembly times, press times, cure rates, durability, or other unique application issues. Others focus on providing process efficiencies for a range of wood species, with paper or vinyl lamination, or in the implementation of automation capabilities. When you rely on Hexion, you can count on our assistance to help you select and implement a cost-effective solution designed to optimize your application. Call us today at (336) or visit us at for complete details on how you can take advantage of Hexion s extensive adhesive and application expertise. Color Panels

42 Section Six Hexion Design System for Collateral 6.7 Support Design Components Overlap Panels 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X Overlap Panels are created by the combination of Color Panels overlapping or intersecting with themselves or with a photographic image. The result of overlapping panels creates specific design opportunities to: Introduce a entirely new accent color by combining/blending the two existing intersecting colors Introduce an entirely new accent color Create a ghosted image-effect by extending photography, from an adjoining panel, into the overlap panel as a lighter or darker percentage tint Overlap Panel Overlap Panel

43 Section Six Hexion Design System for Collateral 6.8 Support Design Components Connector Lines 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X Connector Lines visually link Color Panels, Overlap Panels, Photographs and/or copy within a composition. Connector lines, when used to divide Color Panels, Photography or other adjoining graphic fields, must be white and aligned vertical or horizontally. The use of Connector Lines on White Space backgrounds while not prohibited is not generally encouraged. Their over-use can create a visually confusing composition. Connector Lines (0.75 pt) Connector Lines (0.75 pt)

44 Section Six Hexion Design System for Collateral 6.9 Support Design Components Accent Tabs 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels Accent Tabs should be used sparingly on the page. Accent Tabs are always placed horizontally or vertically and may bleed off the edge of a document. Brochure covers must use an Accent Tab in the upper right-hand corner at the predetermined size and position. Accent Tab 6.8 Connector Lines 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X Generally, when Accent Tabs are used within a page/spread interior, they should be placed to attract the readers eye to a key message or image. Accent Tab Accent Tab

45 HCI-108 Section Six Hexion Design System for Collateral 6.10 Support Design Components Key Word Graphics 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.11 Photography 6.12 Impact X Key Word Graphics are oversized text words. They are only used to highlight a brief message, product name, value proposition or a differentiating feature of Hexion Specialty Chemicals. Key Word Graphics are always Helvetica Neue (OTF) and must be reproduced in a color from the design Color Palette. Key Word Graphics must never be placed at a slant or angle with in the composition. They should also be placed asymmetrically to surrounding components or graphics. The font size of Key Word Graphics may vary, as the design warrants. Key Word Graphics may bleed or abutt another graphic element to create a visual tension. Key Word Graphics must never overlap into each other. Key Word Graphics should be used very sparingly to convey a key message and never as a design element in its own right. Key Word Graphics Defining the culture of our organization and the behaviors we desire from our associates. Core Values Environmental, Health & Safety We act in a safe and environmentally responsible manner that protects our people, customers and communities. Ethics We behave ethically with integrity and respect for others. Customers We create value for our customers with innovative solutions, quality products and services. Teamwork We value flexibility, openness and collaboration that promotes team performance. People We are personally capable, accountable and empowered. Process We are committed to excellence through the discipline of process and continuous improvement. Results We meet our commitments and recognize that profitability ensures our future and the confidence of our investors.

46 Section Six Hexion Design System for Collateral 6.11 Support Design Components Photography 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.12 Impact X The design system incorporates and encourages the use of photography as a key visual anchor around which many of the design system components are linked. With the wide range of image usage, subject matter and global applications, Hexion has and continues to create, collect and build its Photography library. This Photography library is managed and maintained by the Hexion Marketing Communications Department and requests for images must be made in order to ensure proper usage rights and credits.

47 Section Six Hexion Design System for Collateral 6.12 Support Design Components Impact X We coined the phrase Impact X The Impact X is designed It is preferred that the Impact X 6.1 Introduction for our unique symbol, derived primarily for use as a graphic be reproduced in a 90 95% 6.2 Alignment Grid 6.3 White Space 6.4 Typography from the unique X configuration within the Hexion Corporate Logo. Use this description when referring to this design background element applied as an oversized, unencumbered image for applications such as trade show displays, posters, screen value of a color or black background, or 5 10% screen value of a color when the background is white or light 6.5 Color Palette component with suppliers and banners and brochure covers. in value. 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs colleagues. Over time, the Impact X will have the ability to stand alone as a unique and recognizable representation of the Hexion brand. The Impact X should be unencumbered by overlaying graphic elements. The Impact X may be used alone Regardless of scale or color use, the Impact X should not be altered or distorted in any way for graphic effect Key Word Graphics 6.11 Photography Impact X Cropping Initially, as the Impact X s role is further defined, all usages must be pre-approved by Hexion Marketing Communications department. when the intent is to represent the Hexion brand, however, the Hexion Marketing Entity must appear elsewhere within the composition. Special cropping requirements The Impact X may never be used in place of the Hexion Marketing Entity. The Impact X may never be used in a pattern. The Impact X may never be rotated or modified. have been established for use when placing the Impact X inside a panel or beyond a trim edge (see page ). Impact X

48 Section Six Hexion Design System for Collateral Support Design Components Impact X Cropping Requirements 6.1 Introduction 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines The Impact X may be cropped by the edge of the structure/surface on which it appears or by the edge of a Color Panel in which it is placed. The limitations for cropping shown on this page are the only acceptable configurations. The X measurement equals the distance of a single facet from the hexagram contained within the Impact X that is being cropped. The non-cropped legs of the Impact X may be tangent to the edge of a surface or panel, but may not be cropped. 6.9 Accent Tabs 6.10 Key Word Graphics X 6.11 Photography 6.12 Impact X X X X X X X X

49 Section Six Hexion Design System for Collateral 6.13 Marketing Collateral Examples Full-Sized Brochures 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications 3.7 Background Textures, Colors and Images 3.8 Corporate Typography 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X Brochure Examples UV-Curable Technology Enabling the Next The advantages of curing inks inkjet printers is also Generation of Inkjet using ultraviolet light have emerging as an alternative Printing been well-documented. Inkjet for a variety of industrial If you re in the on-demand printers using UV-curable printing applications printing industry, or you digital inks are jumping ahead such as 3-D graphic art, manufacture a product that of screen printing, offset packaging, electronic and requires the application of ink printing, and thermal transfer phototonic device fabrication, on a heat-sensitive surface, printing for several reasons and medical diagnostic your job is becoming more including small footprints, and procedures. demanding. The pressure to higher line speeds, and improve productivity, enhance the elimination of solvents. print performance on sensitive UV-curable technology substrates, and find greener integrated into wide format solutions is constantly growing. How UV-Curable Printing Works The UV-curable material, a combination of monomers, photoinitiators, and oligomers, is formulated into the ink. Energy from a UV lamp built into the inkjet printer polymerizes the UV-curable materials onto the substrate. The system is solvent-free and requires less than a second of exposure for complete curing to occur. Hexion Specialty Resins Customers rely on our We prefer to use a custom approach to understand innovative technology and your needs, what processes and products you are Business has over 40 years customer service to solve currently employing, and how these can be improved experience serving the textile, their most demanding from your perspective. We will work with you to optimize nonwovens, adhesives, and problems. Our key product our products to meet your specific performance needs. other specialty markets. Our lines include: key technologies include: Water-based acrylic, polyester, acrylic/polyester hybrid, and vinyl acetate polymers Solid polyester resins Synthebond Nonwoven Synthebond AC Synthebond HB Hybrid Synthebond SF Synthebond FX Chemicals Emulsion Polymers Emulsion Polymers Specialty Finishes Fluorochemical Extenders Fluorinated monomers Leveraging our deep The Synthebond AC series This line of hybrid emulsions This line of nonwoven The Synthebond FX Fluorinated polymers and expertise in the fiber industry, is a line of conventional are combinations of specialty finishes is series is a line of acrylic we developed the line of acrylic, vinyl/acrylic, and polyester resin and acrylic comprised of hydrophilic emulsion polymers which extenders innovative Synthebond styrene/acrylic emulsion technologies which polyester, hydrophilic impart durability and nonwoven chemicals. These polymers with varying glass offer improved abrasion silicone, and amino repellency extension Benzoyl peroxide dispersions products have application in a transition temperatures. resistance, adhesion, and functional silicone elastomer when combined with Dry blends of PVA, starch, variety of industries including Synthebond SP Polyester water resistance properties technologies designed to fluorochemical emulsions. automotive, medical, home waxes, and binders Resins to nonwoven substrates. impact softness, lubricity, furnishings, wipes, and and improve abrasion filtration and are grouped The Synthebond SP properties of nonwoven into five key technologies: products are water fabrics. dispersible polyester resins designed to impart strength, rigidity, and moldability to nonwoven fabrics. Textile Chemicals Filament and Spun Sizes Fabric Coloring and Hexion is an experienced Acrylics and polyesters for Finishing Auxiliaries supplier of specialty chemicals polyester and nylon wet and Additives for fabric for textile applications. We dry looms scouring and bleaching have a broad line of sizes for Polyacrylic acids for nylon Pigment binders weaving synthetic and natural dry looms and thickeners yarns and offer products for finishing and pigment printing Vinyl acetate copolymers for Pigment pad systems of fabrics. Hexion has the acetate or rayon filament Softeners technical support required Polyvinyl alcohol for spun Antimigrants to understand your textile yarns Hexion is a leading global Water and soil repellents processing needs and to offer producer of chemicals for Starches for spun yarns and extenders a product or system to fulfill the coatings, adhesives, inks, Compounded blends for that need. Our primary Antistatic agents composites, nonwovens, and spun yarns products are: Hand modifiers textile markets. Hexion has 86 manufacturing facilities and over 7,000 employees located in North America, Europe, and Asia to serve customers Synthebond Adhesive Packaging Applications Pressure Sensitive Adhesives Polymers for general purpose Floor Polish Polymers Caulks, Sealants and around the world. Polymers Heat seal polymers with High solids acrylics and and low temperature label High solids, high gloss Construction Applications Hexion supplies a wide range excellent adhesion to acrylic copolymers with applications polymers for improved Polymers for carpet, of adhesive polymers to meet acetate, foil, polyethylene excellent clarity and water Polymers for protective, formulating flexibility continuous flooring, and demanding customer and polypropylene films resistance masking, and OPP tapes Polymers with superior tile applications requirements. We work Polymers with excellent particle size control for High solids polymers with closely with customers to compatibility with other excellent clarity, leveling excellent filler loading optimize product performance formulating ingredients such and durability properties in developing timely, solutiondriven innovations. as polyurethane dispersions Polymers containing Polymers with broad F&DA acrylonitrile for improved clearances for demanding toughness, chemical and confectionery and food plasticizer resistance applications The UV-Curable Expert The promise in terms of The Hexion Offering Recommended Rigid or The Total Solutions Hexion Specialty Chemicals customization and versatility HexiJet UV-curable inkjet Flexible Substrates Provider has long been a leader in for both the printing industry inks provide the physical Polycarbonate, treated With decades of experience, developing cutting edge and manufacturers of printed properties required for optimal polyethylene and polyester, Hexion understands that technology in the area of products such as membrane performance on a variety of vinyl, highly plasticized vinyl, maximizing productivity and UV-curable inks and coatings. switches, automotive clusters, substrates. These include low paper, glass, metals and efficiency requires close Our UV-curable inks are used appliances, cell phones and viscosity, optimum surface highly-flexible cured film. technical consultation with to color code fiber optic glass decorations is large. tension to provide good Custom formulations are customers. Your specific print cables worldwide, while our With wide format inkjet wetting within the print head available for specialty head Xaar, Spectra, Konica UV-curable coatings have printers using UV-curable and on the substrate, substrates and applications Minolta, Ricoh, Toshiba TEC been protecting light bearing technology, colors and extended jet stability, fast with rapid turnaround times. or the specific product it s glass strands as well as CDs designs can be changed curing and excellent Spot colors may also be imprinting will determine and DVDs from dust, virtually at will, allowing scratch/abrasion resistance. developed upon request. which ink formulation is moisture, scratches, and production flexibility. Our digital printing technology appropriate for you. Behind other contaminants for Traditional web and screen team can also work with every Hexion product is a decades. These coatings printing, on the other hand, you on custom formulations team of scientists, technical are also being used in highly are both labor-intensive and to meet a wide range of service representatives, and specialized applications such suited only for long runs. operating parameters and an experienced sales force, as fiber optic gyros for precise performance requirements. all collaborating to optimize positioning in battlefield ink performance for your navigation because of their particular application. ability to resist friction. Hexion s combination of UVcurable products, unmatched a Local Touch Global Reach with technical service, and global UV-Curable Printing HexiJet Products Hexion provides an capabilities have allowed Advantages HexiJet Cyan international network of us to serve a wide range Eliminate solvents and HexiJet Magenta plants and facilities, assuring of customers with tailored VOC emissions, lowering customers of easy access solutions that deliver the HexiJet Yellow the impact of environmental to the products they need specific performance compliance HexiJet Black and the support infrastructure characteristics they need. HexiJet Increase production line Lt Cyan they expect. Our plants are Now, Hexion is applying speeds while reducing its expertise in UV-curable HexiJet Lt Magenta integrated and focused on manufacturing footprint environmental ethics. They re technology to the development HexIJet Clear supported by application of quality digital inkjet inks Print and ship product HexiJet White development centers in for use in drop-on-demand immediately HexiJet (DOD) piezoelectric print heads. UV Flushing every major region of the Improve control of cure Solution world, with research and temperature on heatsensitive substrates HexiJet UV Storage development, and customer service functions. and Flush Solution Obtain maximum flexibility For further information and customization about our innovative line Achieve exceptional of UV-curable inkjet inks, resolution, durability, please contact your adhesion and lightfastness Hexion representative or call

50 Resins made with EcoBind Resin Technology meet or exceed the most stringent global emissions standards. *Large-scale chamber test. Section Six Hexion Design System for Collateral 6.14 Marketing Collateral Examples Additional Applications Internal Poster Corporate Newsletter 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements Mai 2006 A Publication By and For Hexion Associates 3.6 Logo Applications 3.7 Background Textures, Colors and Images 3.8 Corporate Typography 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels Hexion Highlights Von Mutter Erde oder Mutter Natur 10 9 Hexion stellt auf der weltweit größten Hexion hilft, überall auf der Welt Energie Messe für Verbundstoffe aus nutzbar zu machen Monsanto 10 zeichnet Hexion als Lieferant des Jahres aus Ob es darum geht, Erdgas oder Öl aus dem Boden zu gewinnen, oder Elektrizität durch Windkraft zu erzeugen, Technologien von Hexion machen es möglich. Letzte Akquisitionen11 Der globale Energiemarkt spielt für die langfristigen Perspektiven unseres Unternehmens eine wichtige Rolle. CEO Craig Morrison sagt hierzu: Der weltweite Bedarf an Energiequellen war niemals größer als heute, und Hexion wird seinen Kunden weiterhin die richtigen Technologien, die erforderlichen Produkte und Mitarbeiter bereitstellen, um diesen Anforderungen gerecht zu werden. (Fortsetzung auf Seite 6) Inhalt Editorial Die Disziplin des Prozesses Das Streben von Hexion fnach einer gesteigerten Leistung im EHS-Bereich Hexion führt zwei neue Produkte für die Grafikbranche ein Von Mutter Erde oder Mutter Natur Hexion hilft, über all auf der Welt Energie nutzbar zu machen Hexion wächst durch Rhodia-Akquisition im Bereich Beschichtungen und Klebstoffe 12 Ein neuer Look und ein neuer Name kennzeichnen die neu gestaltete Hexion-Website 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography Internal Newsletter 6.12 Impact X Engineered Wood Products Newsletter Summer 2006 Hexion Launches EcoBind Resin Technology Ultra-low emitting resins and adhesives from the worldwide leader. EcoBind is a family of resin technologies from Hexion, specifically developed to reduce formaldehyde emissions from wood products to the lowest possible levels. The EcoBind Alternative Are you being asked about greener product options? Is a builder or specifier pushing for a LEEDcompliant alternative? Is reducing emissions becoming a key issue for a segment of your customer base? As the leading supplier of resins and adhesives to the wood products industry, Hexion understands the demand for ever-more environmentally suitable products. For more than 50 years, we ve been meeting the industry s needs for high-performance resins. And since the early 1980s, Hexion has helped improve resin technologies and reduce emissions by 80 to 90 percent. Now we re taking resin innovation one step further. Resins featuring our EcoBind technology can be formulated to meet or exceed all global emission standards including US HUD, European EMB and Japanese standards as well as specifications recommended by the Green Building Council and the State of California. We offer a range of options for plywood, particleboard/fiberboard and wood adhesive applications. Products formulated with EcoBind Resin Technology meet or exceed the most stringent global emission standards, including E1, E0, Super E0, F*** and F****. LEED-compliant systems are also available. EcoBind technology complements our broad range of high performing, base UF resins and adhesives (which already meet most global standards). Hexion is creating more options, so you can meet the broadest range of customer demands. Your business depends on sensible decisions. Like all Hexion offerings, EcoBind technologies provide excellent productivity and value. EcoBind for Hardwood Plywood Ultra-low emitting urea formaldehyde (UF) resins (emission levels to 0.06 ppm or below)* We offer one-part, base UF resin systems that meet the strictest emission standards. Co-reactants Hexion proprietary technology works with traditional UF systems to further reduce emission levels to 0.03 ppm or below. PVA/Soy no-added urea formaldehyde system This soy-based, LEEDcompliant alternative utilizes no urea formaldehyde while solving moisture issues typically associated with protein-based resins. EcoBind for Particleboard/MDF Ultra-low emitting UF resins Co-reactant additives Highly efficient, polymerenhancing technology now available to reduce formaldehyde emissions even further while maintaining exceptional cure speeds. Phenol formaldehyde (PF) resins For LEED-compliant panels. EcoBind for Adhesive Applications Ultra-low emitting UF resins Our UF resins help product manufacturers meet the strictest global standards. Ultra-low emission phenol resorcinol formaldehyde (PRF) systems for engineered wood A proprietary scavenger system that locks up free formaldehyde while maintaining the absolute highest performance for structural wood products. No-added formaldehyde adhesives including PVAs, EPIs and hot melt systems Unique formulations available for a variety of structural and assembly applications. Formaldehyde emission levels from modern wood products are very low, well below standards set to protect human health, due to continuing advances in resin technology. A full family of resins featuring EcoBind technology are available to meet a wide range of applications. Ecobind technologies are available to make various types of wood-based panels and other products. Resins and adhesives utilizing EcoBind technology feature reduced emissions while still providing excellent productivity and value. ecobind.com

51 Press Cycle Time (Seconds) Powder PF (Lab Results) Liquid PF (Lab Results) StructurFast X-TRA (Lab Results) StructurFast X-TRA (Mill Results) Section Six Hexion Design System for Collateral 6.15 Technical Publication Examples 3.4 Logo Sizes Product Bulletin Multiple-page 3.5 Corporate Logo Color Requirements 3.6 Logo Applications 3.8 Corporate Typography 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.9 Accent Tabs Product Bulletin HexiJet White UV-Curable Inkjet Ink Cure Speed HexiJet White ink is formulated to provide high opacity. However, this in turn can drastically affect the cure speed, especially the bottom cure. This is because TiO 2 is a strong absorber of UV light. A 9-micron-thick coating of an ink was cured using a medium-pressure doped mercury (Hg) vapor lamp powered at 300 Watts per inch. Cure speed was determined using FTIR by measuring the peak area at 810 cm-1 for the ink and the cured film. A plot of cure speed versus energy density or dosage for the white ink is shown in Figure 5. The inks were formulated such that the cure is >90% for both top and bottom surfaces at and above an energy density of 200 mj/cm 2. Opacity Inorganic pigments such as TiO 2 are commonly used as pigments in UVcurable white inks. The particle size of TiO 2 plays a significant role in the opacity. Figure 6 shows the relative scattering power of red, green and blue light versus the particle size of TiO 2. It is evident that scattering of the red, blue and green light is maximized at a particle size of nm. The concentration of TiO 2 can affect the opacity of the cured film. Figure 7 shows the relationship between opacity and percent TiO 2 loading. The opacity increases almost linearly until a TiO 2 content of 20% and then reaches a plateau. As the TiO 2 concentration increases, diffractive light scattering decreases because of TiO 2 particle overcrowding. Figure 5 Plot of % degree of cure versus energy density or dosage for HexiJet White ink Top cure 87 Bottom cure Energy Density or Dosage (mj/cm 2 ) Figure 6 Relationship between TiO 2 particle size and light scattering (Courtesy:Dupont Technical Bulletin) Blue 0.50 Green 0.25 Red Diameter (microns) Figure 7 Relationship between opacity and percent TiO % TiO 2 % degree of Cure Relative scattering power Opacity (%) Settling Stability One gauge of reliability in UV-curable inkjet inks is resistance to settling. Ink settling is usually measured along with aging to determine if the particles agglomerate or flocculate. UV-curable inkjet inks that resist settling are highly desirable. It reduces preparation time before usage, and hence agitation of ink before loading is not essential. Thus the ink may be left in the printhead for an extended period of time. All of this simplifies and expedites the start-up and the clean-up process. A key factor that leads to the settling of the white ink is the large density difference between the inorganic pigments and the ink vehicle. However, the unique chemistry in HexiJet White ink is optimized to provide ink with good settling stability. Figure 8 shows a representative aging profile for the HexiJet White ink. The ink was aged at 60 C for an extended period of time. The overlay of the profiles is used to determine any pigment agglomeration. An ink is considered to have settled when the change in the backscattering is above 5%. The settling stability value obtained for the accelerated aged sample was converted to the equivalent stability at room temperature to obtain a stability of 50 days. It has to be pointed out that a gentle swirl, without the introduction of any air bubbles in the ink will maintain and extend settling shelf life. Particle size characterization also supports the finding that the inks remain stable over the time period. In order to understand the significance of the sedimentometry results in realistic conditions, jet stability of the white ink was monitored using the Spectra head SE-128 printhead. Figure 9 shows the jet operating window for the 50-day aged sample versus the unaged sample. The results indicate no significant decrease in the jet-operating window over the temperature ranges, indicating a very stable ink. Good settling stability for the HexiJet White ink is an attractive option for the end user since there is no need to invest in special printhead equipment requiring stirring or agitation. In fact, there was no loss of opacity for the printed sample after storage of the HexiJet White ink in the printhead for over seven days without any agitation. This ensures uniform end user properties for the cured film. Summary Acknowledgement The HexiJet UV-curable White inkjet The authors would like to acknowledge ink is a perfect example of Hexion Dr. Stephen Sung of Hexion, an expert Specialty Chemicals commitment to in inkjet technology, for his valuable input discover better solutions for a better related to dynamic surface tension and world. Our dedication to high-quality printhead technology. products and superior performance are evident in the low-viscosity, highly References opaque, stable ink with robustness in the 1 PianoForte, K. Inkjet report: Wide format printhead while also providing excellent offers strong growth opportunities for printing end-user properties on a wide variety of ink manufacturers. Ink World, substrates. The commitment to quality 2 Clay, K.; Gardener, I.; Bresler, E.; Seal, M.; Speakman, S. Direct legend printing (DLP) on products and service has been applied printed circuit boards using piezoelectric inkjet to the HexiJet line of UV-curable inkjet technology: Circuit World, 2002, 28, inks to provide customers with a 3 Hancock, A. and Lin, L. Challenges of superior product that provides UV-curable Inkjet printing inks a formulator s perspective. Pigment and Resin Technology, advantages from the printhead to the 2004, 33(5), production line and to the end user. Our team can custom-formulate products for specific applications, increase your company s printing capabilities and reduce your environmental impact with HexiJet UV-curable White inkjet ink. Figure 8 Sedimentometry profile for the HexiJet White ink stored at 60ºC. Measurements were collected using a Turbiscan LabExpert Sedimentometer. Backscattering no zoom 100% 0:00:00:00 1:00:42:39 80% 3:15:53:09 60% 4:23:32:22 40% 5:19:01:38 20% 6:17:43:22 0% 11:16:06:49 0mm 20mm 40mm Scan Named No-ref Figure 9 Jet stability of the HexiJet White ink with room temperature aging. Voltage (V) Initial Temperature (C) days 6 7 Safe Handling Guidelines Single-page Case History Single-page Case History Safe Handling Guidelines Handling Instructions for Hexion s HexIJet UV Inkjet Inks Hexion s New StructurFast X-TRA Resin Technology Improves Production, Reduces Manufacturing Costs at Canfor s PolarBoard OSB Mill Before Use Swirl the original container to gently mix the HexIJet UV inks. Do not agitate vigorously as this will introduce air into the ultraviolet (UV) ink. Air bubbles will cause the printhead to prime up incorrectly (i.e. missing jets). General Handling Do not handle HexIJet CMYKWT UV inks (C = cyan, M = magenta, Y = yellow, K = black, W = white, T = clear) without proper personal protective equipment, such as gloves, safety goggles/glasses, and lab coats/aprons. Consult the MSDS before handling HexIJet UV inks. Observe proper light shielding of the HexIJet UV inks to prevent premature curing. This includes tubing, fittings, and reservoirs that need to be opaque to UV light. Printheads not in use should be covered with a lint-free cloth (without touching the nozzle plate) to minimize stray light to the nozzle plate. There are many potential sources of UV light (such as UV lamps, fluorescent bulbs, sunlight, incandescent bulbs, etc.) that can trigger premature curing. Purging Any non-hexion UV ink in the printhead needs to be flushed out with the HexIJet UV Flushing solution first. Approximately three to five times the volume of the reservoir, tubing, and printhead is needed to remove the colored ink or until the purged solution looks relatively clear. Once this is completed, colored HexIJet UV inks can be introduced to the system. When purging out the HexIJet UV Storage solution, use the desired HexIJet UV ink color. Approximately one to two times the volume of the reservoir, tubing, and printhead needs to be used in order to remove the clear storage solution. Priming The HexIJet CMYKWT UV inks should be primed through the printhead prior to jetting. It is probably not necessary to do each time, but it is recommended. Printhead Storage The ideal storage solution for the printhead is HexIJet UV Storage solution. It does not contain photoinitiators, which can react with UV light. It can be used for short-term or long-term storage. The HexIJet White UV ink should not be stored in the printhead for more than one hour without use. Purge the HexIJet White UV ink out with the HexIJet UV Flushing solution first (see Purging procedure) before introducing the HexIJet Storage solution. The HexIJet CMYKT UV inks can be stored in the printhead overnight or weekends. For long-term storage (greater than one week), it is recommended to use the HexIJet UV Storage solution. The HexIJet UV Flushing solution is not recommended as a storage solution. It is used solely to remove the UV ink out of a printhead when introducing another UV ink type or color. Internal Bond (psi) We ve reduced press time while maintaining high (internal bond) psi averages. Kym Gillett, Quality Control/Process Coordinator for Canfor PolarBoard Internal Bond with StructurFast X-TRA Resin Technology Laboratory tests and Canfor s mill results show that Hexion s new StructurFast X-TRA provides improved internal bond across a range of press cycle times for its 3/8" product. After a recent expansion project at its PolarBoard oriented strand board (OSB) facility in Fort Nelson, British Columbia, Canfor was looking for process improvements to further enhance annual production while maintaining or reducing manufacturing costs. The $25.6 million modernization project included installation of two highcapacity dryers, high-efficiency cyclones, additional emission control equipment and upgrades to the mill s log handling equipment. The project was estimated to reduce mill emissions by 21% while boosting production capacity from 535 million ft./yr. (3/8" basis) to 650 million ft./yr. One area where Canfor PolarBoard personnel focused improvement efforts was core resin cure speed. The plant had previously used liquid and powder phenolic resins for its OSB core layer but was considering a shift to polymeric dephenylmethane diisocynate (pmdi). pmdi has become widely accepted around the world for bonding the core layer of OSB panels because of its rapid cure and moisture tolerance properties. Several factors, including current pmdi market conditions, helped reinforce the strong partnership between Canfor and Hexion Specialty Chemicals as the management team explored its alternatives to support increased mill capacity. Hexion, which supplies 100% of Canfor s phenol formaldehyde resin requirements, was asked to provide a cost-effective core resin capable of delivering the required speed and moisture tolerance properties comparable to pmdi. These aggressive market conditions helped reinforce the strong partnership between Canfor and Hexion as the management team explored its alternatives to support increased mill capacity. Hexion, which supplies 100% of Canfor s phenol formaldehyde resin requirements, was asked to provide a cost-effective core resin capable of delivering the required speed and moisture tolerance properties comparable to pmdi.

52 2006 Hexion Specialty Chemicals, Inc. hexion.com 2006 Hexion Specialty Chemicals, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. Section Six Hexion Design System for Collateral 6.16 Advertising Publication Ads 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications 3.7 Background Textures, Colors and Images 3.8 Corporate Typography 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X You see a fashion catalog. We see a unique resin chemistry that puts conventional sheetfed vehicles out of style. Mono-Lith sheetfed gel vehicle from Hexion is the next big thing in ink formulation for high-end commercial printing. It s a low-structure, universal vehicle for many different types of inks used in sheetfed applications reducing inventory and cost, ensuring consistent quality, and providing better and faster print runs. Be in vogue. Experience the value. You can learn more about Mono-Lith and request a sample by calling LAWTER! You see a highperformance motorcycle. Binding. Bonding. Coating. Leading. We see innovative coating resins tough enough to handle the ravages of any road. We see inks made with innovative, scuff-reducing, rub-resistant waxes that keep the packaging looking like it was just printed. Want your inks to make a powerful, lasting impression on customers? Look to the industry leader for rub- and scuff-resistant wax additives. Hexion offers a full-line of wax powders, compounds and dispersions for all types of printing inks and substrates. Trusted names like Fluoron, Polytron, Ultrafi ne, Ultrapoly, Stirinol, Flexonic and Luciwax with performance properties that can be adjusted for your specifi c application. A smudge-free reputation is just a phone call away: LAWTER or visit us at hexion.com You see the eyecatching packaging. Binding. Bonding. Coating. Leading. Hexion offers the broadest line of coating resins and polymers available worldwide. Our high-performance resins are formulated to provide superior surface fi nishes while offering extreme durability and protection in the harshest environments imaginable. We provide solutions for the most important application problems in the world YOURS. To learn more contact us at Hexion Specialty Chemicals, Inc. hexion.com Binding. Bonding. Coating. Leading.

53 Section Six Hexion Design System for Collateral 6.17 Media Collateral Digital Media Labels and Inserts 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications 3.7 Background Textures, Colors and Images 3.8 Corporate Typography 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X Performance Adhesives Product Selector Guide Disc Label Performance Adhesives Product Selector Guide Insert

54 Section Seven Electronic Presentations 7.1 PowerPoint Presentations 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications 3.7 Background Textures, Colors and Images 3.8 Corporate Typography 6.2 Alignment Grid Hexion has developed PowerPoint template options for customer and internal presentations. They contain established formats for the title slide (Title Master) and content slides (Slide Master). These templates have been developed to ensure a professional and consistent look across all Hexion PowerPoint presentations. Template A Title Slide Template A Content Slide 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels 6.7 Overlap Panels Applications: All template options contain title and content slides, along with type specifications for titles, headlines, subheads, bulleted and body copy. Template B Title Slide Template B Content Slide 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X The Title Master slide is a fixed template that must not be altered, with the exception of the presentation title and support content such as customer, presenter name or date, etc. Copy must not exceed the allotted line count. No text should be placed outside of the content fields established in the provided templates. Graphics and photography may be placed within the content fields. All Slide Master titles should be contained in the provided content field and kept to a two-line minimum. Arial is the acceptable substitution when the corporate typefonts are not available. PowerPoint templates are available within the Forms tab on the home page of the Hexion intranet site.

55 Section Eight Trade Shows and Events 8.1 Trade Shows and Events 3.4 Logo Sizes 3.5 Corporate Logo Color Requirements 3.6 Logo Applications 3.7 Background Textures, Colors and Images 3.8 Corporate Typography 6.2 Alignment Grid 6.3 White Space 6.4 Typography 6.5 Color Palette 6.6 Color Panels The following examples demonstrate the Hexion Design System applied to trade show, seminar and event materials. Hexion Specialty Chemicals manages a wide variety of structurally unique properties in addition to custom applications for events and venues. Examples show style and scalability applied to a few typical applications. Trade shows/events must use the Hexion Marketing Entity. The Design System color palette should be used when selecting components to complement the booth property (i.e. carpeting and furniture). Due to the oversized nature of these materials, the size of logos, Color Panels, Overlap Panels, Connector Lines, Accent Tabs and Key Word Graphics may need to be enlarged. For oversized applications (24" x 36" and larger), scale the design components accordingly. Because trade shows, seminars and events are promotional, use of large white fields are preferred. 6.7 Overlap Panels 6.8 Connector Lines 6.9 Accent Tabs 6.10 Key Word Graphics 6.11 Photography 6.12 Impact X