A L U M N I A S S O C I A T I O N

Transcription

1 A L U M N I A S S O C I A T I O N VIS U A L IDENT I T Y G U I D E J A n u A r y V.1.0

2 Q U E E N S U N I V E R S I T Y A L U M N I A S S O C I A T I O N V I S U A L I D E N T I T Y G U I D E C O N T E N T S Introduction The Alumni Association Flag Permission to use the quaa flag Unit Signatures Size Restrictions Clear Zone Variations Special Uses Black and White Solid Cropped Alumni Tricolour Background Additional Graphics Circle Tricolour Rules Queen s University Colours Fonts Institutional Stationery Letterhead Business Card Envelopes Other Envelopes Fax Cover Sheet PowerPoint Presentation Preferred placement of logo on publication back cover Do Not Use Application Samples Thank-you cards, note cards Program front and back Invitations Kit folder, report cover Newsletters Banner quaa Logo Files Logo Library Former Logos no longer in use Queen s Trademarks

3 I N T R O D U C T I O N Queen s o cial colours are blue, gold, and red. The familiar tricolour appears on the University s flag, crest, sports jerseys, and on numerous souvenirs, clothes, publications, and promotional material. In 2007, the Alumni Relations o ce adapted the Queen s University tricolour flag and created its own illustration, which has been adopted as the Alumni Association logo. Proper use of this logo is described in detail in this document. 2

4 T h E a l U m N I a S S O C I a T I O N F l a G The Alumni Association logo appears below. It is the primary element of the Queen s University Alumni Association (QUAA) visual identity system. It may not be modified in any way. This Alumni logo is the preferred visual representation for the Association and will be provided in formats appropriate to usage needs. Permission to use the QuAA Flag New communications for both print and web using the QUAA flag or variations should be reviewed by Marketing and Communications O cer, Alumni Relations prior to implementation. New promotional items, such as clothing and buttons, using QUAA flag or variations must be approved by the Associate Vice Principal, Alumni Relations. Questions about correct use of the Queen s logo or the QUAA flag should be directed to Marketing and Communications O cer, Alumni Relations. 3

5 U N I T S I G N a T U R E S An individual unit may add a secondary typographic element to the Alumni Association flag logo to create a more specific unit signature. The Alumni Association flag logo may not be attached to any other type or graphic element other than those described on pages of this guide. Horizontal and stacked versions for each individual unit have been created and are available for use. Artwork is based on 1 inch wide logo. Preferred treatment for unit signatures reproduced in full colour is shown below. The full colour flag is used with unit signature set in Queen s blue. The Student Alumni logo is used with the unit signature in Queen s red. x text aligns flush left with crown myriad Pro 9 pt / 10 pt leading all caps flush left Pantone 295 blue a stacked unit signature showing basic specifications text centre-aligns with flag (0p9) a horizontal unit signature showing basic specifications myriad Pro 12 pt / 12.5 pt leading all caps flush left Pantone 295 blue 4

6 Q U E E N S U N I V E R S I T Y A LU M N I A S S O C I AT I O N V I S UA L I D E N T I T Y G U I D E horizontal and stacked versions for each individual unit have been created for your convenience. artwork is based on 1 inch wide flag. stacked horizontal 5

7 S I z E R E S T R I C T I O N S The minimum size allowed for the Alumni flag logo is 1 in width. The Alumni logo files provided must not be reduced to less that 25% of their original size. Reproduction of the logo in sizes smaller than 1 reduce the logo s impact and make it unclear for general usage. For printed materials, the Alumni flag logo must never be smaller than one inch wide. For digital use, the Alumni flag logo must never be smaller than 150 pixels wide. minimum 1 (6p) = 25% 6

8 Q U E E N S U N I V E R S I T Y A L U M N I A S S O C I A T I O N V I S U A L I D E N T I T Y G U I D E C l E a R z O N E A designated restricted area extending around the perimeter defined as the distance equivalent to the height of the crown in the flag. This area must be kept free of graphics, typography, competing backgrounds, or the edge of the piece/computer screen with the following exceptions: Alumni unit signature identifier typeset below the flag. Each Unit Signature has its own clear zone (see pages 16-17). Alumni circle and tricolour rule graphics as illustrated on pages x x x clear zone To aid in production, the clear zone as shown here has been included and built into the original logo files. a stacked unit signature showing the clear zone clear zone a horizontal unit signature showing the clear zone 7

9 V a R I a T I O N S The Alumni Associations logo appears below. It is the primary element of the Queen s University Alumni Association visual identity system and must appear on all official Alumni Association communications. It may not be modified in any way. This Alumni logo is the preferred visual representation for the Association and will be provided in formats appropriate to usage needs. In addition to the standard full colour flag, grayscale and solid colour versions have been created for specific uses (see page 8 and 9). A cropped version and a background graphic based on the flag are also shown below. See pages 11 and 12 for examples of how these are used and where they can be applied. grayscale standard solid colours cropped background 8

10 S P E C I a l U S E S b l a C k a N D w h I T E If full-colour reproduction is not feasible or possible, (eg. newspaper ads) the Alumni logos may be printed in black and white (grayscale). Reproducing the logo in any other single colour is not permitted. alumni flag gray 9

11 S P E C I a l U S E S S O l I D A solid three-colour variation of the Alumni flag logo has been created for use in cases where the reproduction method would prohibit the use of the standard standard multi-tone flag. If at all possible, in all other cases the standard full colour flag should be used. lapel pin alumni flag solid For visibility reasons, the font size used for this licence plate is proportionally larger than normal. This is considered a special case. any other such case must be first be approved by the associate V-P, alumni Relations. licence plate artwork licence plate 10

12 S P E C I a l U S E S C R O P P E D This graphic image has been created for positioning along the bottom edge of a document. The crown must be kept at a minimum distance from the edge. This measurement is defined as the distance from the tip of the crown to the edge of the flag (x). This is used as the minimum distance the left edge of the crown may be located from the document edge. The minimum distance from the bottom edge of the crown to the bottom of the document is equal to 1x, with the preferred distance being 2x. More can be used if the design requires, with the maximum being shown in the illustration below. x x minimum 1x preferred 2x x x maximum Your Name lapel button 11

13 a l U m N I T R I C O l O U R b a C k G R O U N D In certain conditions, a distinctive tricolour background is desired. Since the Alumni Flag does not allow placement of any sort of text or image over top of it, this variation was created specifically for that purpose. This image is taken from the Alumni Flag, but the shape has been squared off for maximum coverage area. The border, seams and crown have also been removed so just the basic three colour fields remain. This entire image, or a portion of it, can be resized, cropped, or rotated as required. Only this Alumni Tricolour Background image can be used as such. Usage of all other Alumni Flag graphics illustrated in this guide must adhere to the standards listed elsewhere in this guide. 12

14 a D D I T I O N a l G R a P h I C S C I R C l E In some cases where an alternate graphic solution is desired to allow for some design flexibility and variation, the Alumni flag can be combined with a circle graphic as shown below. This is intended to be positioned on the page in such a manner so that half of the circle is visible with the other half extending beyond the edge of the page. This treatment can be used with either the standard Alumni flag logomark or any of the Alumni unit signature marks. The arc of the circle follows the curve along the left edge of the flag. A logo file containing the standard Alumni Flag logomark with the circle has been constructed for your convenience. extends beyond visible edge QUEEN S alumni 13

15 a D D I T I O N a l G R a P h I C S T R I C O l O U R R U l E S In some cases where an alternate graphic solution is desired to allow for some design flexibility and variation, the Alumni flag can be combined with a pair of tricolour rules as shown below. These are intended only to be used across the top of a document in a banner-like fashion. (eg. letterhead, newsletters, PowerPoint slide). The proportions of the rules were determined by measuring the length of each colour section where the flag is intersected along its midpoint. midpoint determining of the proportions of the tricolour rules Queen s shown here on a letter size document using flag with long tricolour rules at top and long tricolour rules at bottom 14

16 Title text should be centred vertically between the two rules and aligned flush left, next to the flag, just outside the flag s clear zone (see page 7) and set in 12 point Myriad Pro all caps in Pantone 295 blue. A matching companion single tricolour rule is only to be used in combination with the Flag and rules artwork described on the previous page. It is to appear along the bottom edge of the document as shown in the sample on page 14. Two sizes have been created. A long version for wider documents (letterhead, PowerPoint), and a shorter version for narrower documents (brochures). Digital files of the Alumni Flag logomark with the pair of tricolour rules, and of the single tricolour rule have been constructed for your convenience. 1 2 QUEEN S alumni alumni flag short tricolour QUEEN S alumni alumni flag long tricolour 12 pt myriad Pro all capitals track +3 centred between tricolour rules Pantone 295 blue alumni long tricolour 15

17 Q U E E N S U N I V E R S I T Y C O l O U R S The official colours used for reproducing the Queen s logo in Pantone, process or web-based applications are listed below. Use of these official colours are necessary when producing the logo in full colour. For ease of use, logo files listed below have already been created using the required colours (also see page 35). n Pantone n Pantone n Pantone print print digital pantone Matching System Four-Colour process Web / Video 187 5C 100m 71Y 22k 157R 25G 57b html# 9d C 27m 100Y 0k 238R 189G 49b html# eebd C 68m 8Y 52k 17R 51G 93b html# 11335d file name reproduction colour format* all logo files that have alumni flag standard printing press four colour cmyk process EPS been supplied in jpeg and png formats are desktop office printers rgb, cmyk JPEG, EPS 300ppi. They will need to be re-saved at a lower web, on-screen rgb JPEG, PNG resolution for web use. alumni flag gray printing press black ink only EPS desktop office printers black JPEG, EPS alumni flag solid promotional products and some printed material 3 Pantone spot colours 187 red, 124 yellow, 295 blue EPS * file format used depends on support offered by the application 16

18 F O N T S Consistency of typeface in all Queen s communications is important to the successful implementation of these visual identity standards. The two official fonts used by Queen s are Palatino and Myriad Pro alternate versions of these fonts as listed below are also permitted. Palatino and Myriad Pro are complementary fonts and their use in publication headlines, body copy and other applications are strongly encouraged. Bickham Script Pro is used for Alumni invitations, etc, where a script font is preferred. Palatino ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The official preferred font for all Queen s publications. Predominantly used in body text but also used in all other manners of typesetting. Myriad Pro abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Primarily used for headings, sidebars, captions, and some body text. Queen s Q Consists of a few specially developed supplementary characters, based upon Palatino, and when used with Palatino (and only Palatino), creates the unique Queen s. The Queen s swash-q is only to be used in the word Queen s when set in the Palatino font. Bickham script Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABy Script font used for formal documents (ie invitations). E Q U I V a l E N T O R a l T E R N a T I V E F O N T S Palatino Palatino Linotype, Book Antiqua Myriad Lucida Sans, Calibri, Corbel, Verdana 17

19 Q U E E N S U N I V E R S I T Y A L U M N I A S S O C I A T I O N V I S U A L I D E N T I T Y G U I D E I N S T I T U T I O N a l S T a T I O N E R Y In many cases, Queen s Alumni stationery is a primary point of communication with alumni audiences. It is important that stationery take on a consistent visual image with the official Queen s Alumni logo and Queen s typefaces. Official Queen s Alumni stationery can be ordered through Queen s Marketing and Communications. Queen s Queen s queen s Queen s 18

20 Q U E E N S U N I V E R S I T Y A L U M N I A S S O C I A T I O N V I S U A L I D E N T I T Y G U I D E 0.75" (4p6) 0.333" (2p0) 0.125" (0p9) l E T T E R h E a D Specifications applied in designing Queen s Alumni official letterhead are provided in the example below and are strictly adhered to by Queen s Marketing and Communications in their development. Queen s Marketing and Communications can also provide electronic template versions of the official Queen s letterhead. Queen s Alumni letterhead is intended for use by either the Queen s University Alumni Association or the Alumni Relations Department. Letterhead is available in full-colour version only. 1.0" wide full colour logo file: alumni flag standard.eps 0.75" (4p6) 0.125" (0p9) l align Queen s 24 April 2000 Dear members of the Queen s community, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 0.75" (4p6) 12 pt myriad Pro all capitals, track +3 centred between tricolour rules Pantone 295 blue department name: 8 pt Palatino small caps track +10 rest of address: 8 pt Palatino 11 pt leading upper and lower case flush left includes Queen s font and Palatino Small Caps and Oldstyle Figures body of letter: 9 pt Palatino 12 pt leading upper and lower case flush left, rag right Sincerely, 0.125" (0p9) 0.75" (4p6) First Last Director, Alumni Relations 8 pt Palatino 11 pt leading flush left upper and lower case with Oldstyle Figures 0.75" (4p6) 1.875" (11p3) 0.75" (4p6) 1.875" (11p3) 19

21 b U S I N E S S C a R D Specifications for all official Queen s University Alumni Association (QUAA) business cards are provided in the example below and are strictly adhered to by Queen s Marketing and Communications in their development. All business cards must be printed with the full colour version of the Alumni flag. 0.25" (1p6) 1" (6p) 0.25" (1p6) 0.25" (1p6) 1" wide full colour logo alumni Flag logo only. Unit name is identified on the right in the address block. 1.5" (9p) queen s Queen s 10 pt Palatino, upper and lower case 7 pt Palatino, 9 pt leading upper and lower case 9 pt Palatino Small Caps 8 pt leading, +3 pts space after 7 pt Palatino 9 pt leading upper and lower case set with Queen s font and Palatino Small Caps and Oldstyle Figures all flush left business card 20

22 E N V E l O P E S Specifications for all official Queen s Alumni envelopes are provided in the example below and are strictly adhered to by Queen s Marketing and Communications in their development. Queen s Alumni business envelopes are intended for use by either the Queen s University Alumni Association or by the Alumni Relations Department. They are available in full colour version only. 0.5" (3p) 1.0" (6p) 0.25" (1p6) clear zone 1" wide colour logo To aid in production, the clear zone as shown here has been built in as part of the original logo files. AlUmni relations Summerhill Queen s University Kingston, Ontario k7l 3n6 9 pt myriad Pro 10 pt leading, all capitals, flush left 8 pt Palatino Small Caps track pt Palatino 11 pt leading, upper and lower case, flush left set with Queen s font and Palatino Small Caps and Oldstyle Figures To order envelopes, please contact Strategic Procurement Services at Queen s #10 business envelope 21

23 O T h E R E N V E l O P E S Queen s Queen s Your personal invitation enclosed #10 invitation envelope large envelopes: flag and address can be scaled slightly larger as required 10x 13 envelope Queen s QUEEN S ALUMNI Queen s small envelopes: logo and address size and position same as #10 business envelope a-2 invitation envelope 6x6 invitation envelope 22

24 F a X C O V E R S h E E T Specifications for official Queen s Alumni fax cover sheets are provided in the example below. Queen s Alumni fax cover sheets are intended for use by either the Queen s University Alumni Association or the Alumni Relations Department. These fax cover sheets are provided by Queen s Marketing and Communications in an electronic format for convenience. Fax cover sheets are available in black and white version only. 1.0" wide full b&w logo file: alumni flag gray.eps QUEEN S ALUMNI Queen s FAX TO FAX FROM DATE Number of pages including this one MESSAGE l message left-aligns here This transmission is confidential to the recipient noted above. 23

25 P O w E R P O I N T P R E S E N T a T I O N To facilitate convenient application of Queen s Alumni visual identity standards, presentation templates have been created for use in Microsoft PowerPoint. These templates are intended for use by either the Queen s University Alumni Association or the Alumni Relations Department. note: Customization of templates is permitted, provided that the integrity of the Queen s University Alumni visual identity standards is maintained. POWERPOINT PRESENTATION TITLE A subtitle can go here Subsequent pages Title page 24

26 Preferred placement of logo on publication back cover The logo as well as the address should appear on the back of multipage publications in the lower third of the page. The clear-zone as outlined on page 7 should be used to establish the minimum distance between the logotype and address as shown. Spaces shown are minimums. Margins may be increased as suits the design of each individual application. Depending on the type of document, or the occasion for which it is used, use either the Alumni flag logo or the Queen s University logo. If in doubt, please consult with the Marketing and Communications O cer, Alumni Relations. logo signature 1" wide full colour logo Summerhill Queen s University Kingston, Ontario k7l 3n6 alumni.queensu.ca Palatino 8/11 pt, upper and lower case + Queen s + Palatino SC+OS Figs 0.5 (3p) align 0.5 (3p) align marketing and communications Queen s University Kingston, Ontario Canada k7l 3n " wide full colour logo file: Queenslogo_colour.eps Palatino 9/10 pt, all Small Caps, track pts space after Palatino 8/11 pt, upper and lower case + Queen s + Palatino SC+OS Figs See page 17 of the Queen s University Visual Identity Guide for Queen s logo clearzone guidelines 0.5 (3p) 0.5 (3p) 25

27 D O N O T U S E The examples shown below show some of the incorrect treatments of the Queen s Alumni Flag logo. do not enclose in a box or a shape do not tint or ghost do not distort do not rotate full colour or grayscale only Queen S alumni Queen S alumni Queen s ALuMnI do not overlay any text or graphics wrong font not enough contrast with background do not place on busy or competing background 26

28 D O N O T U S E The examples shown below show some of the incorrect treatments of other components of the Queen s Alumni Flag logo package. Cha Gheill! do not overlay any text or graphics do not trim off crown QUEEN S ALUMNI wrong font and wrong size tricolour rules only rules should not extend beyond flag 27

29 a P P l I C a T I O N S a m P l E S thank-you cards, note cards Thank-you cards, program covers, and other individual official stationery requirements are provided by Queen s Marketing and Communications consistent with the visual identity standards contained in this guide. These various stationery elements serve to reinforce a consistent and professional Queen s image to audiences with which we communicate. thank you QUEEN S ALUMNI Queen s thank-you card notecard 28

30 a P P l I C a T I O N S a m P l E S Program front and back programme QUEEN S ALUMNI Queen s 29

31 a P P l I C a T I O N S a m P l E S invitations Invitations and other printed materials form a significant public display of the Queen s Alumni visual identity. It is important that they all bear a level of graphic consistency for the average reader and clearly appear to have come from the same family of correspondence. Examples of various potential invitation designs are displayed below. While there is considerable flexibility in invitation design to ensure that the most appropriate visual image is used for the intended audience, the visual identity system requires that Queen s Alumni be clearly identified as the source of the communication. Understanding the origin of the cosmos through chemistry Dr. Robert Clayton Sc 51, MSc National Science Medal Winner Executive Director, Fermi Institute University of Chicago Wednesday March 8, 2006, 7-9 pm Petroleum Club, 100 Main Street S.W., Calgary AB RSVP Contact Person contact.person@queensu.ca Queen s University Alumni Relations Summerhill Room 204 BREAKFAST SPEAKER SERIES design: Queen s Marketing and Communications AN INVITATION FROM THE CALGARY BRANCH The Queen s University Alumni Association Postcard Invitation 30

32 a P P l I C a T I O N S a m P l E S invitations YOU RE INVITED you re invited queen s Gala Awards Dinner Queen s RSVP Invitation with perforation for RSVP 31

33 a P P l I C a T I O N S a m P l E S Kit folder, report cover Kit folders, report covers, and other individual official stationery requirements are provided by Queen s Marketing and Communications consistent with the visual identity standards contained in this guide. These various stationery elements serve to reinforce a consistent and professional Queen s image to audiences with which we communicate. QUEEN S UNIVERSITY ALUMNI ASSOCIATION October 2008 Report cover kit folder 32

34 a P P l I C a T I O N S a m P l E S newsletters Newsletters provide a form of ongoing contact with alumni audiences. The example illustrated below is a sample of an acceptable newsletter format for use by either the Queen s University Alumni Association or the Alumni Relations Department. Cha Gheill! NEWSLETTER FOR THE NIAGARA BRANCH OF THE QUEEN'S UNIVERSITY ALUMNI ASSOCIATION Winter 2010, Volume 2 SIDEBAR HEADING Suis iocari syrtes, iam parsimonia apparatus bellis miscereinthit quadrupei, etiam lascivius rures amputat Aquae Sulis, ut plane parsimonia agricolae adlaudabilis graphi. Quinque nnalis matrimonii vix verecunde agnascor verecundus saburre, et pessimus utilitas oratori suffragarit pretosius umbraculi, etiam quadrupei senesceret, utcunque syrtes spinosus adquireret iam parsimonia apparatus bellis miscereinthit. MEET YOUR EXECUTIVE Sue and Todd Bright, PHE 86, Ed tbright@cogeco.ca Lorne Gretsinger, ConEd gr8singr@sympatico.ca Sue Hughes, Comm shughes67@cogeco.ca Paul Coutere, ArtSci invitro.sciences@sympatico.ca Brian Dick, Grad Brian.dick@regional.niagara.on.ca Terri Donia, ArtSci tdonia@sympatico.ca Having Fun in Niagara Queen s Style This photo caption is all about this photo in all its glory. Insectat Octavius. Concubine neglegenter amputat zothecas. Aegre adfabilis saburre adquireret ossifragi, utcunque quadrupei circumgrediet perspicax catelli. Rures fermentet Caesar, semper catelli praemuniet matri Incredibiliter parsimonia saburre fermentet chirographi, utcunque zothecas miscere apparatus bellis. Octavius amputat adfabilis quadrupei. Gulosus catelli agnascor quadrupei. Quinquennalis syrtes optimus spinosus corrumperet agricolae, semper perspicax suis vocificat vix utilitas ossifragi. Quadrupei circumgrediet aegre bellus catelli. Syrtes amputat suis, etiam perspicax rures imputat apparatus bellis, et Augustus corrumperet suis, etiam agricolae incredibiliter comiter vocificat umbraculi, utcunque suis optimus celeriter deciperet satis utilitas concubine. Ossifragi plane infeliciter imputat adlaudabilis oratori. Gulosus cathedras amputat ossifragi. Syrtes senesceret Caesar. Matrimonii optimus verecunde vocificat satis utilitas catelli, etiam incredibiliter pretosius umbraculi suffragarit catelli. Umbraculi frugaliter circumgrediet quadrupei. Pompeii corrumperet parsimonia cathedras, ut saetosus apparatus bellis divinus imputat umbraculi, etiam catelli lucide deciperet aegre fragilis syrtes, quamquam adlaudabilis rures praemuniet perspicax umbraculi. Fragilis concubine vocificat matrimonii. Octavius deciperet oratori, iam apparatus bellis fermentet agricolae, etiam verecundus fiducias imputat perspicax rures, quamquam saburre agnascor Augustus, iam pessimus parsimonia matrimonii iocari quinquennalis suis. corrumperet concubine, utcunque adlaudabilis chirographi imputat vix tremulus quadrupei. Another Story Heading Umpteen bureaux ran away. Five slightly silly orifices abused one botulism, however Batman telephoned the speedy orifices. Two partly putrid dogs quickly untangles silly fountains. One mostly speedy trailer gossips annoyingly. Five extremely bourgeois orifices untangles one dwarf. Orifices grew up. Umpteen poisons marries progressive mats, even though two cats ran away. Octavius deciperet oratori, iam apparatus bellis fermentet agricolae, etiam verecundus fiducias imputat perspicax rures, quamquam saburre agnascor For information and contact details for all Branches, or to update your address, call or branches@post.queensu.ca. E-newsletter Newsletter 33

35 a P P l I C a T I O N S a m P l E S banner Banners for use in messages or e-newsletters have been created as shown below. Artwork is provided in two parts. The top banner is to be positioned along the top edge of the document. This consists of cropped flag image with text positioned as specified below. The bottom stripes consist of a tricolour rule and is to be positioned along the bottom edge of the piece (see e-newsletter sample on previous page). text aligns with left point of yellow field in flag text base aligns with top edge of crown Top banner bottom stripes 34

36 Q U a a l O G O F I l E S The various QUAA logos and graphics (see next page) are provided in the following formats and colours. format resolution colour mode available colours Illustrator EPS N/a (scalable) Four-Colour Process (CmYk) Pantone (PmS) solid spot Photoshop JPEG 300 ppi RGb (white background) Photoshop PNG 300 ppi RGb (transparent background) 4 Color Process 1 inch wide (25% size) all logo files that have been supplied in jpeg and png formats are 300ppi. They will need to be re-saved at a lower resolution for web use. file name reproduction colour format* alumni flag standard printing press four colour cmyk process EPS desktop office printers rgb, cmyk JPEG, EPS web, on-screen rgb JPEG, PNG alumni flag gray printing press black ink only EPS desktop office printers black JPEG, EPS alumni flag solid promotional products and some printed material 3 Pantone spot colours 187 red, 124 yellow, 295 blue EPS * file format used depends on support offered by the application 35

37 l O G O l I b R a R Y The following are accepted forms of the Queen s Alumni logo and graphics. Each is available as listed below item description file name notes full colour alumni flag alumni flag standard standard general use on all alumni material. The alternate versions shown below are only to be used in special cases where this mark cannot be used. black and white alumni flag alumni flag gray for use in b&w newspaper ads solid colour alumni flag alumni flag solid only used for non-paper products or materials, where reproduction of the standard mark would not be technically possible. (ie, pens, glassware,etc) QUaa unit signature QUaa stacked signatures were developed for each unit within the Department of alumni Relations. (see pages 4-5 of this guide). These follow the same rules and regulations as the standard alumni marks. QUaa unit signature QUaa horizontal alternate configuration of unit signature. (see above) 36

38 item description file name notes cropped alumni flag alumni half-flag crop for use in all publications, ads pre-cropped for ease of use specifically when used in Office apps (ie word) alumni flag cropped and with bleed alumni half flag bleed for use in all publications, ads for use in desktop publishing applications where image can bleed off the page. (ie QuarkXPress, InDesign). Crop marks are included for aiding placement and for showing minimum and maximum dimensions. tricolour background alumni tricolour background for use in all publications modified flag created specifically for use as a background. This entire image, or a portion of it, can be resized, cropped, or rotated as required. Only this alumni Tricolour background image can be used as such. 37

39 item description file name notes alternate flag graphic with red arc alumni flag with red arc for use in all publications, ads Only used in cases where the left half of the circle bleeds beyond the left edge of the page (see page 13 for example). alumni flag with long tricolour rules alumni flag long tricolour for use on letterhead, presentations This appears along the top of the page. a heading can be placed between the two lines. Can be combined with the tricolour rule below (see page 14 for example). single long tricolour rule alumni long tricolour for use on letterhead, presentations Only to be used in combination with the flag and long tricolour rules above. This tricolour rule appears along the bottom of the page. Not to be used on its own. alumni flag with short tricolour rules alumni flag short tricolour for use in smaller sized publications This appears along the top of the page. a heading can be placed between the two lines. Can be combined with the tricolour rule below. single short tricolour rule alumni short tricolour for use in smaller sized publications Only to be used in combination with the flag and short tricolour rules above. This tricolour rule appears along the bottom of the page. Not to be used on its own. 38

40 F O R m E R l O G O S N O l O N G E R I N U S E 39

41 Q U E E N S T R a D E m a R k S Queen s university Logo Trademark registration of the official Queen s logo below is currently in the process of formal registration under the Trademark act of Canada. Queen s university Coat of Arms and 3 Queen s university Ceremonial Flag The University Coat of arms and the Ceremonial Flag on their own are reserved for official university use and may not be reproduced in any form or under any circumstances without special approval. Queen s university Flag may only be reproduced in the official Queen s colours (Pantone 187 red, Pantone 295 blue, and Pantone 124 gold). general wordmarks The registered words Queen s and Queen s University are marks of the University despite the particular style in which they are printed or used. It is recommended that they be sent in Queen s / Palatino typeface Queen s Athletics & recreation For more information on the Queen s athletics & Recreation visual identity, its licensing and its use please contact the manager of marketing, Communications and Events at or manager.mce@queensu.ca Queen s university Alumni Association For more information on the alumni association visual identity, its licensing and its use please contact the alumni Relations Office at extension