STYLE GUIDE Edition 1.0 November 2012
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1 STYLE GUIDE Edition 1.0 November 2012
2 Contents CONTENTS 1. Logo 2. Logo Guidelines 3. Logo Margins & Minimum Size 4. Logo Use In Copy 5. Primary Logo Files 6. TCC Logos
3 Logo 1 Primary Secondary LOGO COLOR Primary Secondary The blue box represents TCC s solid educational foundation, which has served to launch Tulsa students toward the pursuit and realization of their dreams. Thus, the letters TCC The primary TCC mark contains a full color gradient. When a two color application is required, the secondary version of the color logo should be used. Blue Box C63 M16 Y00 K09 R73 G160 B208 TCC Type C00 M00 Y00 K00 R255 G255 B255 C92 M72 Y00 K00 R36 G89 B169 C07 M00 Y00 K06 R219 G232 B239 Blue Box PMS 2935 R00 G85 B184 TCC Type White R255 G255 B255 represent the Tulsa community and the connection of the three letters show the close and overlapping Tulsa Community College Type C00 M00 Y00 K100 R35 G31 B32 Tulsa Community College Type Black R35 G31 B32 relationship TCC has with the community.
4 Logo Guidelines 2 Tulsa Community College DO NOT change the color of the logo. DO NOT distort or scale the logo unproportionally. DO NOT change the typeface of the logo. DO NOT add effects to the logo. DO NOT place the logo on backgrounds that are not approved brand colors. DO NOT place the logo on lowcontrast backgrounds. DO NOT place the logo on distracting backgrounds. DO NOT rotate the logo. DO NOT modify the name in the logo. DO NOT change the size and or placement relationship between logo elements. DO NOT separate the TCC characters from the square container. LOGO GUIDELINES The Tulsa Community College brand should remain consistent in every application to build brand awareness and maintain the personality of the brand. Do not modify the logo or place the logo in settings that would compromise the original design and how it was meant to be displayed. Above are a few examples of what not to do to the logo.
5 Logo Margins & Minimum Size 3 Logo Minimum Width Mark Minimum Width 1.35 LOGO MARGINS A comfortable margin is given to the logo to provide it with maximum impact and readability. The example shown represents the minimum amount of margin that should be used around the logo. The margin equals the width of the second C in the TCC mark. LOGO MINIMUM SIZE To insure that the TCC logo can always be clearly recognized and read, it should never be proportionally scaled smaller than one inch and the mark by itself should never be reduced further than.35.
6 Logo Use In Copy 4 is based in Tulsa, Oklahoma. DO NOT use the TCC logo to communicate the name of the college in a sentence or headline. Tulsa Community College is based in Tulsa, Oklahoma. DO type out Tulsa Community College in the native font of the paragraph it is contained in to communicate the name of the college. LOGO USE IN COPY Tulsa Community College is the master brand. The abbreviation, TCC, should be substituted once the complete name has been mentioned in text. Do not substitute the Tulsa Community College logo for the TCC name in a headline or body copy. In text, the Tulsa Community College name should appear in upper and lower case. The first mention should read unabbreviated. When using the abbreviation, TCC, should read in all uppercase text. In headlines, the Tulsa Community College name should appear in title case text.
7 Logo Files 5 Full Color Two Spot Colors Single Color Full Color Reversed Two Spot Colors Reversed Single Color Reversed Application Production TCC_Logo_4c.eps TCC_Logo_2Color_Spot.eps TCC_Logo_Black.eps TCC_Logo_4c_Rev.eps TCC_Logo_2Color_Rev_Spot.eps TCC_Logo_White.eps Office Application TCC_Logo_4c.pdf Not Applicable TCC_Logo_Black.pdf TCC_Logo_4c_Rev.pdf Not Applicable TCC_Logo_White.pdf TCC_Logo_4c_Small.jpg TCC_Logo_4c_Medium.jpg Not Applicable TCC_Logo_Black_Small.jpg TCC_Logo_Black_Medium.jpg TCC_Logo_4c_Rev_Small.jpg TCC_Logo_4c_Rev_Medium.jpg Not Applicable TCC_Logo_White_Small.jpg TCC_Logo_White_Medium.jpg TCC_Logo_4c_Large.jpg TCC_Logo_Black_Large.jpg TCC_Logo_4c_Rev_Large.jpg TCC_Logo_White_Large.jpg JPG s provided in the following widths: 250px (small), 450px (medium), 900px (large) TCC PRIMARY LOGO FILES When applying the TCC logo, it s very important to use the appropriate file. Using the wrong file can result in a low quality presentation of the logo. The specified margin is built into each logo file; do not let any outside elements interfere with this space.
8 Logos 6 Max Lines: 3 Science, Mathematics and Engineering Technology Max Text Length: 4x the width of the TCC Mark Penumbra Sans Std Regular Penumbra Sans Std Semibold EducatEducatEducatEducat TCC DIVISION LOGOS Each division within TCC has its own specific logo. TCC division logos consist of the main TCC mark absent of the Tulsa Community College typography on the right. Beneath the mark, and aligned left, is the area where all division titles should be placed. The max width of titles should not exceed four times the width of the TCC mark. Within these confines, all titles should be a minimum of two lines, as long as the title contains enough content to do so. The first line of every title should be set in Penumbra Sans Std Regular with all following lines of text set in Penumbra Sans Std Semibold. (Available for purchase at All division logos are provided as full color, full color reversed type, single color, and single color reversed type versions as.eps,.pdf, and.jpg file formats. Two spot color versions of all logos are also provided with reversed type options as.eps files.
9 Logos - General Logos 7 Campus Police Veterans Services global education Student Recruitment Services Planning and Institutional Research Career Services Financial Aid Continuing education and workforce development GENERAL LOGOS
10 Logos - Metro Campus 8 Allied Health Student Health Services Student Activities Science AND Mathematics Nursing Liberal Arts Fitness center Education Access Center Metro Campus Dental hygiene Clinic Communications Business and Information Technology METRO CAMPUS LOGOS
11 Logos - Northeast Campus 9 Communications Fitness center Green Country Horticulture Center Northeast Area Health Education Center FACET Center Student Activities Business and Information Technology Resource Center for the Deaf and Hard of Hearing Upward Bound Student Health Services Liberal Arts and Community Services Science, Mathematics and Engineering Technology Northeast campus NORTHEAST CAMPUS
12 Logos - Southeast Campus 10 Allied Health Business and Information Technology Communications Performing Arts Fitness center Liberal Arts Nursing Student Health Services Performing Arts Institute Science AND Mathematics Student Activities Southeast campus SOUTHEAST CAMPUS
13 Logos - West Campus 11 Business and Information Technology Science AND Mathematics Child Development Center Liberal Arts Technology Learning Center Veterinary Technology west campus WEST CAMPUS
14 Logos - Community Campuses/Centers 12 Drumright Community Campus Owasso Community Campus Glenpool Community Campus Education Outreach Center COMMUNITY CAMPUSES/CENTERS
15 Marketing Communications Office tulsacc.edu STYLE GUIDE Edition 1.0 November 2012
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Branding guidelines This quick reference guide is designed to help you consistently apply our brand when you communicate. If you have any questions or need any additional support please email M&CDesign@bournemouth.ac.uk
AMBA Development Network Brand Usage and Style Guidelines
AMBA Development Network Brand Usage and Style Guidelines IDENTITY GUIDE PALETTE USAGE The AMBA Development Network brand Leverage the strength and status of the ADN by clearly displaying the AMBA Development