YOU HAVE A NEW LOGO, NOW WHAT?

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1 YOU HAVE A NEW LOGO, NOW WHAT? It has been a pleasure to work on your brand the last few weeks. Because my goal is to help your organization look its best, I have put together this helpful guide for you. Protect your investment by maintaining your brand s distict visual style. Should you have a question that isn t covered here, please don t hesitate to reach out to me. info@pineandpixels.com pineandpixels.com

2 Primary Logo Pink lines show alignment. Blue box denotes safe zone around the logo. Do not place any design elements within the box, including background colors. The icon M can be used to approximate the safe zone.

3 2 in In order to retain accuracy and brand integrity, please limit minimum size to 2 wide in (most) print applications and 150px in digital. Lower quality printing may require the logo to increase in size. If the brand name must be displayed in a space less than 2 or 150px wide, use the submark. 2 in Sizing Ridley Grotesk Black in #45bb8d Ridley Grotesk Black in #27afd9 Ridley Grotesk Regular in # Fonts

4 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Ridley Grotesk Black (Only to be used for headlines or short sections of text. Do not use in paragraphs) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Ridley Grotesk Regular Palette and Typography Primary Logo This default logo should be used whenever possible. Must appear on a field of white. Variation: Single Color Logo This default logo should be used when single color printing is requried. Variation: Reversed The logo in full white should be used only on dark backgrounds. Logo Variations

5 Primary Brand Color # C100 M83 Y39 K31 R19 G52 B89 Secondary Brand Colors #27afd9 C70 M11 Y6 K0 R39 G175 B217 #ffffff C0 M0 Y0 K0 R255 G255 B255 #45bb8d C69 M0 Y60 K0 R69 G187 B141 Color Palette Modern Geometric Pattern Classic Graphic Style (uses dark blue #0b2a44) Pattern & Graphic Styles

6 Do not add a shadow to the logo. Do not use logo on an angle. Do not add additional graphics or design elements to the logo. When scaling the size of the logo, take care to do so proportionately. In most software programs, this can be accomplished by scaling from one of the corner anchors (instead of the anchors on the side of the logo graphic) and/or by holding down the shift key while scaling. Incorrect Usage

7 BRAND LAUNCH IDEAS MAKE A LIST. Start by making a list of every item that needs to be updated with your new logo. Here are a few ideas to get you started... - Social Media Accounts - Signature - Website - Brochures/collateral - Letterhead/envelopes THINK ABOUT YOUR GOAL. What was your reason behind rebranding? Needed a more modern look? Wanted to reach out to a new audience? It helps to outline this in a sentence or two and keep it close by for the next step. WRITE THE PRESS RELEASE. Some of the items on your list from the first step will require a bit of text to pair with it. For example, a new logo on your signature doesn t need an explaination but you could take advantage of your social media accounts by posting about your rebrand. When writing this content, reference the goals from step 2. Be sure your tone and content match that goal. If your company does business locally, consider a press release in the local paper as a form of free advertising. Hold off on publishing any of these until your official launch date. CHOOSE A DATE. It helps to pick a date and work backwards. Does it make sense to launch your new brand on a specific date? An anniversary? Roll it out along with a new product? As you change locations? The date you choose should be far enough in advance for you to put the new branding in place across all channels. INFORM THE TEAM. If your business consists of multiple employees, be sure to inform everyone about the new brand and answer any questions they may have. The logo files and logo usage guide should be made available to all who used the previous logo in any capacity. It is imporant that the new brand is consistent across all of your marketing channels. BUILD EXCITEMENT. Give sneak peeks and hints to let your audience know what is coming. Perhaps a countdown for the week leading up to launch day?