Table of Contents Mission Statement Letter from the President & CEO Our Brand Our Name and Why Our Geographical Name and Why Logo Usage

Transcription

1 Brand Support Guide As of January 2015

2 Table of Contents Mission Statement 1 Letter from the President & CEO 2 Our Brand 3 Our Name and Why 4 Our Geographical Name and Why 4 Logo Usage 5 About Our Logo 6 About Our Tagline 7 Primary Logo Variations 8 Primary Logo Color Palette 11 Secondary Logo Variations 15 Secondary Logo Color Palette 17 GE Chandelier Icon Variations 18 GE Chandelier Icon Color Palette 20 Accent Graphic Usage Retro Sign Mark 21 Accent Graphic Usage Exclamation Mark 22 Accent Graphic Usage Stars 23 Accent Graphic Color Palette 24 Tagline as Headline 25 Fonts 26 Area of Isolation 28 Logo Lockups (Sub-Brands) 30 Incorrect Usage Examples 34 Stationery 36 Punctuation & Special Characters 39 Logo & Footers 40 Use of URL 42 Advertising Templates 43 Variations of Usage 56 Quick Reference Color Palettes 61 Logo Options 63 Where to Find Our Logos 66 Contact Information 66

3 1 Mission Statement Playhouse Square is a not-for-profit performing arts center that presents and produces a wide variety of performing arts programs; it advances arts education and creates a destination that is a superior location for entertainment, business and residential living, thereby strengthening the economic vitality of the region.

4 2 Letter from Our President and CEO The staff, volunteers and trustees at Playhouse Square are committed to bringing our mission statement to life in everything we do. We believe that putting a diverse array of entertaining and inspiring performances on our stages ignites more than just energy inside of our beautiful theaters. It provides a unique experience for audiences to share and remember for a lifetime. We believe in enlightening and educational experiences that occur beyond the stage. With programs that provide insight, backstage access or a chance to learn from masters of their craft, our focus on community engagement and education creates opportunities for enrichment that cannot be found anywhere else. We believe in using the arts as an economic engine to generate excitement, vibrancy and economic vitality for the region and especially downtown Cleveland. We believe in providing the most excellent service possible to our guests, partners, tenants and each other. We are committed to these things and take our responsibility seriously. The Playhouse Square brand was developed with this in mind. Our brand defines who we are and what we do, and it is important the we present a consistent brand identity. While a brand exists in the mind of the audience, the visual experience has a tremendous impact on the opinions formed. Consistency builds trust, and so we must all be diligent stewards of the Playhouse Square brand. Thank you for all that you do to help maintain our reputation as Cleveland s most dazzling cultural gem. Our work continues as we daily strive to deliver on our brand promise and advance our legacy now and for many generations to come. Art J. Falco President & CEO

5 3 Our Brand Our Brand Who are we, really? Yes, Playhouse Square is theater. We don t hide the fact that our roots are in the performing arts and the productions that grace our stages will continue to help define who we are. Playhouse Square is far more than just great theater, however. In a broader sense, we are about entertainment in many forms. At the very center of our brand, Playhouse Square is focused on being an exciting and energetic destination. Our Promise We are a progressive destination that promises an entertaining, lively and exciting experience. All the time, every time. For all who visit, regardless of their purpose. Our Personality Lively absolutely. With theaters, resident companies, restaurants, residences, classrooms, a hotel, an outdoor plaza and a thriving business and technology community, Playhouse Square, midway between Cleveland s university corridor and downtown hub, invigorates the economic engine of the area, drives tourism and strengthens the soul of the city. Progressive always. While never losing sight of the majestic history of our theaters, Playhouse Square is at the forefront of revitalizing downtown Cleveland, creating a literal and metaphorical venue for new ideas to flourish. Entertaining the essence of who we are. An experience no doubt. With multiple venues within one square mile, this is where outstanding performance values meet diverse tastes and surpass visitor expectations to provide an experience for all ages. The Four Scenes Our organization and the activities that support our mission can be easily organized into four categories of purpose: Stage (entertainment, performances, audience development) Fundraising Area Development (real estate, hotel, parking, residential living, dining, area maintenance and improvements) Community Engagement & Education

6 4 Our Name Our Name The official name of our organization is Playhouse Square. Playhouse Square is a destination that includes several entities. It is a collection of theaters and performance spaces, as well as a geographic location. In name, it is like other famous destinations, such as New York s Times Square and London s Trafalgar Square. In Cleveland, and throughout the region, state and even the nation, we are known simply as Playhouse Square. Note: There are no approved abbreviations of our name. Our Geographical Name Our geographical region our neighborhood or district is officially Playhouse Square. Businesses located within our neighborhood take pride in the cache that a Playhouse Square address provides. Think of how a Park Avenue address might evoke a certain feeling. Visitors typically do not say they are meeting at East 14th and Euclid or even in the theater district. They say, let s meet at Playhouse Square. This reflects and supports the powerful brand that is solidly established in the name Playhouse Square. The governing entity previously known as Cleveland Theater District Development Corporation (CTDDC) is the Playhouse Square District Development Corporation (PDDC).

7 5 Logo Usage Use of previous styles guides should be discontinued.

8 6 Logo Usage About Our Logo The Playhouse Square mark captures our enduring spirit of entertainment and excitement. The mark is made up of three essential elements, each one representing a key tenet of what makes Playhouse Square unique. The exclamation point with star accent symbolizes the focus on excitement and innovation by which we measure everything we do at Playhouse Square. The swirl that encircles the exclamation point represents creativity, energy and forward motion our commitment to doing more, being more and providing more to all who come in contact with us audiences, businesses, visitors, residents, students and donors. The rich burgundy square gives a nod to our history and architecture as a dominant color featured throughout our theaters. This square hosts the form of the P, representing Playhouse Square as a destination for excitement and entertainment. The look reinforces our commitment to existing audiences and extends an invitation to those who have yet to experience all that we have to offer.

9 7 Logo Usage About Our Tagline The Playhouse Square tagline speaks to the world-class quality of the entertainment on our stages as well as our ability to inspire performance through our community engagement and education programs and economic development initiatives.

10 8 Logo Usage Primary Logo Variations Primary Logo When in doubt, use this version of our logo. Use the version with tagline whenever possible. Use with primary logo color palette.

11 9 Logo Usage Primary Logo Variations Primary Horizontal Logo The horizontal logo may be used when space does not permit use of the primary logo. Use the version with tagline whenever possible. Use with primary logo color palette.

12 10 Logo Usage Primary Logo Variations for Space Contraints Very Vertical Logo This version of our logo is to be used only in the rarest of cases. An example of usage would be a vertical street banner. Use with primary logo color palette. Very Vertical Stack and Horizontal Stack When you need to use the primary logo and space does not permit any other option, you may use the horizontal or very vertical stack. Use with primary logo color palette.

13 11 Logo Usage Primary Logo Color Palette Two-color logo Four-color process logo One-color black logo Primary Logo Color Palette The primary logo should be reproduced in these colors.

14 12 Logo Usage Primary Logo Color Palette PMS 208 C 10 M 97 Y 37 K 43 R 136 G 35 B 69 HTML Black (If process color is used, a rich 4-color black is preferred)

15 13 Logo Usage Reversed-Out Logo Reversed-Out Logo When reproducing our primary logo on a background other than white, reverse out the logo so that it appears in all white on the background as shown in the examples. Do not fill in the P with any color other than the background color.

16 14 Logo Usage Reversed-Out Logo Reversed-Out Logo Secondary Option This reversed-out option may be used for digital ads and signage.

17 15 Logo Usage Secondary Logo The P-Square Secondary Logo The P-Square Playhouse Square or playhousesquare.org must appear prominently on the page or item when using this version. Use the version with tagline whenever possible. Use with secondary logo color palette.

18 16 Logo Usage Secondary Logo Ligature The P Secondary Logo Ligature The P Playhouse Square or playhousesquare.org must appear prominently on the page or item when using this version. The ligature should not be used with the tagline. Use with secondary logo color palette.

19 17 Logo Usage Secondary Logo Color Palette Black (If process color is used, a rich 4-color black is preferred) PMS 208 C 10 M 97 Y 37 K 43 R 136 G 35 B 69 HTML PMS 2755 C 100 M 97 Y 0 K 30 R 36 G 38 B 111 HTML 24266F PMS 877 metallic (If PMS 877 metallic cannot be used, please use black tinted to 40%) Gold C 18 M 37 Y 100 K 1 R 210 G 159 B 42 HTML D4A017

20 18 Logo Usage GE Chandelier Icon Variations GE Chandelier Icon Variations Primary Icon The GE Chandelier icon may be used as an accent graphic to reinforce the brand. The icon may not be used in place of our logo. Use with GE Chandelier icon color palette.

21 19 Logo Usage GE Chandelier Icon Variations Half Chandelier bleeds off right side of page GE Chandelier Icon Variations Secondary Icons The GE Chandelier icon may be used as an accent graphic to reinforce the brand. The arms may be shortened as shown on this page when space does not permit the longer arms to be used. The half GE Chandelier icon may be used on when the icon bleeds off the page. The icon may not be used in place of our logo. Use with GE Chandelier icon color palette.

22 20 Logo Usage GE Chandelier Icon Color Palette Gold C 18 M 37 Y 100 K 1 R 210 G 159 B 42 HTML D4A017 Gold Watermark (Please use gold tinted to 20%) PMS 208 C 10 M 97 Y 37 K 43 R 136 G 35 B 69 HTML PMS 208 Watermark (Please use 208 tinted to 20%) PMS 877 metallic (If PMS 877 metallic cannot be used, please use black tinted to 40%) PMS 877 Watermark (Please use 877 tinted to 20%)

23 21 Logo Usage Accent Graphic Retro Sign Mark Accent Graphic Retro Sign Mark The retro sign mark may be used on promotion materials including collateral and signage. Note that use of the GE Chandelier icon is preferred. The retro sign mark may not be used in place of our logo. Use with Accent Graphic Retro Sign Mark color palette.

24 22 Logo Usage Accent Graphic Exclamation Mark Accent Graphic Exclamation Mark The exclamation mark may be used as an accent on most promotional materials including collateral, print ads and signage. The exclamation mark may not be used in place of our logo. Use with accent graphic color palette.

25 23 Logo Usage Accent Graphic Stars Accent Graphic Stars The stars may be used as an accent on most promotional materials including collateral, print ads and signage. The 3-star cluster can appear in 1-color or 3-color groupings using the secondary color palette. The large cluster must be all one color. The stars may not be used in place of our logo. Use with accent graphic color palette.

26 24 Logo Usage Accent Graphic Color Palette PMS 208 C 10 M 97 Y 37 K 43 R 136 G 35 B 69 HTML PMS 383 C 20 M 0 Y 100 K 19 R 179 G 185 B 54 HTML B3B936 PMS 2756 C 100 M 97 Y 0 K 30 R 36 G 38 B 111 HTML 24266F PMS 158 C 0 M 61 Y 97 K 0 R 219 G 127 B 50 HTML 24266F PMS metallic (If PMS 877 metallic cannot be used, please use black tinted to 40%) PMS 320 C 100 M 0 Y 31 K 7 R 8 G 159 B 175 HTML 24266F

27 25 Logo Usage Tagline as Headline Tagline as Headline For emphasis, you may use the Inspiring performance tagline on its own in certain circumstances, however, Playhouse Square or playhousesquare.org must appear prominently on the page or item. When the tagline is used as a headline, it appears with the exclamation mark.

28 26 Logo Usage Body Copy Font Body Copy Font Trade Gothic Medium Trade Gothic Oblique Trade Gothic Bold No. 2 Trade Gothic Bold No. 2 Oblique Size: 8 to 10 point with auto leading (space between the lines of type set by the software program). Mac Font to be selected Mac Font style to be selected Trade Gothic LT Std Regular Trade Gothic LT Std Oblique Trade Gothic LT Std Bold No. 2 Trade Gothic LT Std Bold Oblique PC Default Font to be selected Trade Gothic LT Std Trade Gothic LT Std Trade Gothic LT Std Trade Gothic LT Std PC Font style to be selected Normal, Regular or nothing Italic Bold Bold italic or Bold and Italic Examples 8 point Magna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna auguerosto od tio dolor sustrud duipit acinibh. 9 point Magna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna auguerosto od tio dolor sustrud duipit acinibh. 10 point Magna commy nostin henim zzrilis ciliquissisi bla faccummy non hent pratum quat, verit nos do dolobor tincidu ipsummodo conullum ipit irit wisim vullan hendre magna augueto od tio dolor sustrud duipit acinibh.

29 27 Logo Usage Headline Font Headline Font Trade Gothic Condensed No. 18 Trade Gothic Condensed No. 18 Oblique Trade Gothic Bold Condensed No. 20 Trade Gothic Bold Condensed No. 18 Oblique Title case or uppercase and letters spaced (kerned) appropriately. Size: 14 point and above Mac Font to be selected Mac Font style to be selected Trade Gothic LT Std Condensed No. 18 Trade Gothic LT Std Condensed No. 18 Oblique Trade Gothic LT Std Bold Condensed No. 20 Trade Gothic LT Std Bold Condensed No. 20 Oblique PC Default Font to be selected Trade Gothic LT Std Cn Trade Gothic LT Std Cn Trade Gothic LT Std Cn Trade Gothic LT Std Cn PC Font style to be selected Normal, Regular or nothing Italic Bold Bold italic or Bold and Italic Accent Font Trade Gothic Extended Trade Gothic Bold Extended Trade Gothic Extended should not be used in headlines, subheads or body copy. It can be used as an accent font for things such as page numbers or page headers. Mac Font to be selected Trade Gothic LT Std Trade Gothic LT Std PC Default Font to be selected Trade Gothic LT Std Extended Trade Gothic LT Std Extended Mac Font style to be selected Extended Bold Extended PC Font style to be selected Normal, Regular or nothing Bold Alternate All Other Usage Font Choice Arial is an acceptable substitute for Trade Gothic in the body of letters and s. s.

30 28 Logo Usage Area of Isolation Area of Isolation.5x x.5x.5x Area of Isolation x.5x.5x.5x.5x.5x Area of Isolation x.5x.5x.5x.5x Area of Isolation x.5x.5x.5x playhousesquare.org.5x Contact information is allowed inside the area of isolation and is incorporated with it. Area of Isolation Nothing should violate the area of isolation with the exception of Playhouse Square contact information. If contact information is added, the area of isolation would include that information.

31 29 Logo Usage Area of Isolation Area of Isolation.5x x.5x.5x.5x Area of Isolation.5x.5x.5x x.5x Contact information is allowed inside the area of isolation and is incorporated with it. Area of Isolation Nothing should violate the area of isolation with the exception of Playhouse Square contact information. If contact information is added, the area of isolation would include that information.

32 30 Logo Lockups Sub-Brands Visual center of sub-brand logo.5x.5x x Preferred Horizontal Pairing Lockup with Graphic When the Playhouse Square logo is paired with a sub-brand logo, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The X distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item.

33 31 Logo Lockups Sub-Brands Visual center of sub-brand logo.5x.5x x Preferred Horizontal Pairing Lockup with Text When no logo exists for a sub-brand, its name should be set in Trade Gothic Bold Condensed #20 in all caps in black. With this lockup, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The X distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item.

34 32 Logo Lockups Sub-Brands x Visual baseline of sub-brand logo x x x xx Preferred Vertical Pairing Lockup with Graphic When the Playhouse Square logo is paired with a sub-brand logo, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The X distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item.

35 33 Logo Lockups Sub-Brands x Visual baseline of sub-brand logo x x x xx Preferred Vertical Pairing Lockup with Text When no logo exists for a sub-brand, its name should be set in Trade Gothic Bold Condensed #20 in all caps in black. With this lockup, the Playhouse Square logo should always be in black, or in white if reversed out of another color. The X distance should be used with the above formula to create the lockup. The vertical rule should always be present, separating the sub-brand from the Playhouse Square logo. The P-Square tagline lockup is preferred when Playhouse Square or playhousesquare.org appears prominently elsewhere on the page or item.

36 34 Incorrect Usage Examples Theaters Never violate the area of isolation. Never add any marking signatures. Never permit insufficient contrast for proper identification. Never distort, redraw or redefine the logo s controlled shape. Never skew or italicize the logo. Never permit any conflicting or cluttered backgrounds. Never alter the proportions of the logo. Never use colors other than those specified in the primary or secondary color palette Never enclose the logo in a shape. Never enclose the logo in a border. Incorrect Usage Examples It can sometimes feel as though branding involves so many rules. They exist to ensure that we present a consistent brand identity at all times. Consistency builds trust. Here are some examples of common mistakes. Think of these as the equivalent of wearing your shoes on the wrong feet: they re still shoes, they re basically where they re supposed to be, but it just feels wrong.

37 35 Incorrect Usage Examples Never insert anything between the graphic and PlayhouseSquare. Never reverse the position of the graphic and the words. Never use a screen of any color other than gray or PMS877 Additional incorrect usage examples for Secondary Logo Ligature Never position the P graphic at any angle. Never use a screen of any color other than gray or PMS877. Never use the graphic swirl of the P alone Never use stars that are different from those in our accent graphic

38 36 Stationery Autumn Kiser Vice Director President, of Ticket Ticket Sales Sales and & Marketing 1501 Euclid Avenue tel tel Suite 200 fax Cleveland, Ohio Autumn Kiser Director of Ticket Sales and Marketing Standard 1501 Euclid Avenue Suite 200 Cleveland, Ohio tel fax Standard Autumn Kiser Vice Director President, of Ticket Ticket Sales Sales and & Marketing playhousesquare Euclid Avenue tel Suite 200 fax tel Cleveland, Ohio Autumn Kiser Director of Ticket Sales Standard and + Toll Marketing Free playhousesquare.org 1501 Euclid Avenue Suite 200 Cleveland, Ohio tel fax autumn@playhousesquare.org Standard + Toll Free Autumn Kiser Vice Director President, of Ticket Ticket Sales Sales and & Marketing 1501 Euclid Avenue tel Suite 200 cell tel Cleveland, Ohio fax cell autumn.kiser@playhousesquare.org autumn@playhousesquare.org Autumn Kiser Standard + Toll Free + Cell Director of Ticket Sales and Marketing 1501 Euclid Avenue Suite 200 Cleveland, Ohio tel cell fax autumn@playhousesquare.org Standard + Toll Free + Cell Inspiring performance Reverse side of business card Business Cards Business Cards

39 37 Stationery Letterhead 1501 Euclid Avenue Suite 200 Cleveland, Ohio tel playhousesquare.org

40 38 Stationery Envelope (#10) 1501 Euclid Avenue 1501 Euclid Avenue Suite 200 Suite 200 Cleveland, Ohio Cleveland, Ohio Mailing Label 1501 Euclid Avenue 1501 Suite 200 Euclid Avenue Suite Cleveland, 200 Ohio Cleveland, Ohio

41 39 Punctuation & Special Characters Phone Number Phone numbers should be represented with hyphens not periods NOT Web URL (Web Address address) Web URL address should never should include never include www. www. playhousesquare.org NOT The domain and subdomain should always be be lowercase. playhousesquare.org/discovery playhousesquare.org/jumpbackball NOT PlayhouseSquare.org/JumpBackBall PlayhouseSquare.org/Discovery Custom Bullets Custom bullets that resemble the angled burgundy square of the logo should be used to separate information when it is placed on a single line or list format. Call playhousesquare.org Item One Item Two Item Three Oo The custom bullet should be either burgundy or black. It is composed of a square, tilted 24. The tilted square should be small enough to fit within a lower case o set in Trade Gothic Medium within the copy it is being used in. The bullet should be centered vertically between the top and bottom of the letter forms.

42 40 Logo & Footers Inspiring performance Call playhousesquare.org Call Group Sales playhousesquare.org Inspiring performance Logo & Footers with Tagline When placing footer information, phone numbers are listed first, followed by URL. Information is separated by custom bullets and centered below the logo. When space is limited, information may be stacked and centered below the logo without bullets. All footer information should be set in Trade Gothic Medium in a size commensurate with other copy. Call to action and descriptor words can be added when needed, but should be limited to one or two short words, such as Call or Group Sales.

43 41 Logo & Footers Logo & F Call playhousesquare.org Call playhousesquare.org A. B. Call Group Sales playhousesquare.org C. Logo & Footers without Tagline The P-Square may be used alone in situations when space does not permit the tagline to be used in the footer.

44 42 Use of URL playhousesquare.org playhousesquare.org playhousesquare.org playhousesquare.org URL Stack These options show acceptable positioning of the URL with the logo, P-Square and the P. The URL should be set in Trade Gothic Medium. Discontinue use of any logos incorporating the URL.

45 43 Advertising Templates Advertising Large Ad Templates Upcoming Shows Tickets: For Groups (15+): ELVIS BIRTHDAY TRIBUTE Celebrating Elvis 80th birthday! January 11 STAR PERFORMANCE SERIES STOMP Inventive dance and energizing beats using matchboxes, brooms, garbage cans, Zippo lighters and more. January CHILDREN S THEATER SERIES Presented by University Hospitals Rainbow Babies & Children s Hospital HAVANA HOP New Sunday performance added by popular demand! January LAST CALL CLEVELAND Cleveland s favorite sketch comedy troupe. January JOSHUA SETH S BEYOND BELIEF Minds are read, predictions come true, and your imagination is challenged beyond belief. January 24 FOUR BITCHIN BABES: MID-LIFE VICES A Hilarious Celebration of Whine, Women & Song! January 30 KEYBANK BROADWAY SERIES PIPPIN 2013 Tony winner: BEST MUSICAL REVIVAL. February 3-15 Call Group Sales playhousesquare.org

46 44 Advertising Templates Advertising Strip Ad Templates Coming Attractions DURAN DURAN All You Need is Now SPECIAL GUEST NEON TREES October 19, 819PM KATHY GRIFFIN KATHY GRIFFIN October 23 October 23, 7:30 PM TONY BENNETT TONY October BENNETT 29 October 29, 8 PM Chef-Author- International Traveler- Chef-Author- No International Reservations Traveler- Host No Reservations Host ANTHONY ANTHONY BOURDAIN BOURDAIN November 4 November 4, 8 PM GAVIN DeGRAW GAVIN DAVID DeGRAW COOK DAVID COOK SPECIAL GUEST SPECIAL GUEST CANAAN SMITH CANAAN SMITH November 6 November 6, 7 PM On sale today! Added show! On sale today! Added show! FRANKIE VALLI FRANKIE VALLI & THE THE FOUR SEASONS December 11 December 11, 6:30 PM Inspiring performance Call Group Sales playhousesquare.org

47 45 Advertising Templates Advertising Show Ad Template No Border A HOLIDAY CARD COME TO LIFE! - DAILY NEWS Tickets going fast! December Group Sales playhousesquare.org

48 46 Advertising Templates Advertising Show Ad Template Border A HOLIDAY CARD COME TO LIFE! - DAILY NEWS Tickets going fast! December Group Sales playhousesquare.org

49 47 Advertising Templates Advertising Show Ad Template No Border Share the magic of live theater with your family at PlayhouseSquare! Mermaid Theatre of Nova Scotia, Recommended Ages: 4-8 November 1-2 Tickets start at just $10! Call playhousesquare.org

50 48 Advertising Templates Advertising Show Ad Template Border Share the magic of live theater with your family at PlayhouseSquare! Mermaid Theatre of Nova Scotia, Recommended Ages: 4-8 November 1-2 Call playhousesquare.org Tickets start at just $10!

51 49 Advertising Templates Advertising Ad Template Playhouse Square Gift Cards The gift that always gets applause UPCOMING SHOWS Elvis Birthday Tribute January 11 Star Performance Series Stomp January KeyBank Broadway Series Pippin February 3-15 Star Performance Series Defending the Caveman February 4-15 The Australian BeeGees February 18 The Musical Box February 20 Hal Holbrook: Mark Twain Tonight February 21 Barefoot Contessa Ina Garten March 3 Sesame Street Live Make A New Friend March Star Performance Series Potted Potter March Peking Acrobats March 27 America s Got Downton April 18 Jay Leno April Group Sales playhousesquare.org

52 50 Advertising Templates Advertising Ad Template Playhouse Square staff and trustees applaud John Smith! Playhouse Square... a world-class performing arts center, arts education champion and downtown developer playhousesquare.org

53 51 Advertising Templates Advertising Ad Template Playhouse Square staff and trustees applaud Jane Smith! Playhouse Square... a world-class performing arts center, arts education champion and downtown developer playhousesquare.org

54 52 Advertising Templates Advertising Ad Template Playhouse Square staff and trustees applaud John Smith! Playhouse Square... a world-class performing arts center, arts education champion and downtown developer playhousesquare.org

55 53 Advertising Templates Advertising Digital Ad Templates

56 54 Advertising Templates Advertising Digital Signage Sidewalk LCD Marquee Stylon Dance Showcase Dance Showcase Dance Showcase SEPTEMBER 5 FREE SEPTEMBER 5 FREE playhousesquare.org FREE SEPTEMBER 5 playhousesquare.org playhousesquare.org Video Board Dance Showcase SEPTEMBER 5 FREE playhousesquare.org

57 55 Advertising Templates TV Spots For tagging televisions spots with the Playhouse Square brand, note that all rules outlined in this style guide apply. For specific questions, please contact Cindi Szymanski, Manager of Brand Communications, at

58 56 Variations of Usage Uniforms Uniform color Stitch color Stitch color First Choice Second Choice Black White Metallic Silver silver or gold Khaki Burgundy Black Denim Burgundy White Navy White No other option White Burgundy Black Burgundy White No other option

59 57 Variations of Usage Apparel playhousesquare.org Apparel Playhouse Square or playhousesquare.org must appear prominently on apparel when using a secondary logo.

60 58 Variations of Usage Merchandise playhousesquare.org Merchandise Playhouse Square or playhousesquare.org must appear prominently on merchandise when using a secondary logo.

61 59 Variations of Usage Street Banners playhousesquare.org

62 60 Variations of Usage GE Chandelier Icon Usage Examples Casting Notice NOW CASTING STARS (STUDENTS TAKE A ROLE AT THE SQUARE) Student Volunteers ON STAGE November December SPOTLIGHT ON In the News Fundraising Arts Education Neighborhood JUNIOR LEAGUE OF CLEVELAND CELEBRATES... We note another anniversary (112!) for The Junior League of Cleveland a reminder of the many years it has helped Cleveland to prosper and especially for its pivotal role in helping raise money to save the theaters of PlayhouseSquare. When walking through the State Theatre Lobby, look for the plaque that verbalizes PlayhouseSquare s debt of gratitude to The Junior League. HOLIDAY OFFERS Are you receiving the FREE PlayhouseSquare Newsletter? If not, you re missing out on news and special offers available only to those on our newsletter list. Exclusive holiday offers from PlayhouseSquare will be available starting in December, so sign up now by visiting playhousesquare. org/newsletter. A DAY FOR GIVING BACK We have a day for giving thanks. We have two for getting deals Black Friday and Cyber Monday. Now we have Giving Tuesday, a global day dedicated to giving back. On Tuesday, December 2, please consider making a gift to support PlayhouseSquare s not-for-profit mission. Visit playhousesquare.org to learn more. CONSUMER ADVISORY: KNOW FROM WHOM YOU BUY Sound familiar? An online ticket search directed you to a website selling tickets for hundreds of dollars. How dare PlayhouseSquare! Truth is, you have NOT found us, but a secondary seller (broker). Each day consumers purchase from unofficial ticket sources, paying well above face value. So who cares? YOU should because if cancellations/postponements occur, we can t contact you, nor can you enjoy perks like lost-ticket reprints because we have no record of your transaction. And proceeds from broker tickets do not support the rightful producers/artists. This jeopardizes the future strength of the arts industry. So remember, the only official website for tickets to our venues is playhousesquare.org. COOKIES WITH A CAUSE No time to bake holiday cookies? Saxman Dave Koz to the rescue at CookiesForAKoz.com with white chocolate raspberry, snickerdoodle, oatmeal-raisin and chocolate chip cookies, all made from his late Mom s famous recipes. Proceeds benefit the Starlight Starbright Foundation aiding severely ill children. (Dave is the Foundation s Global Ambassador.) Celebrate the holidays with Dave and jazz buddies Jonathan Butler, Christopher Cross and Maysa, entertaining here Dec. 12. SPEAKING OF HOLIDAYS... Tis the season to consider an inspired gift of entertainment a night out to be remembered, complements of PlayhouseSquare Gift Cards! Lucky recipients choose from a kaleidoscope of shows from Broadway and concerts to comedy, speakers and children s shows. Purchase in any denomination at our Ticket Office, at playhousesquare.org or For more news from PlayhouseSquare, sign up for our newsletter at playhousesquare.org/newsletter

63 PMS Quick Reference Color Palettes Primary Logos Black Secondary Logos PMS 208 Black PMS 2755 PMS 877 Inspiring performance Gold GE Chandelier Icon Gold PMS 208 PMS 877 Gold Watermark 20% tint PMS 208 Watermark 20% tint PMS % tint

64 62 Quick Reference Color Palettes Accent Graphic Retro Sign Mark PMS 1235 PMS 208 Black Accent Graphics PMS 208 Black PMS 2755 PMS 877 PMS 383 PMS 158 PMS 320

65 63 Quick Reference Logo Options Primary Logo with Tagline Preferred where space and readability permit. Examples: large, static signage (excluding outdoor in most cases); brochures 6" x 9" or larger; very large print ads. Primary Logo without Tagline When readability of tagline is compromised, this version is preferred. Examples: signage, smaller brochures, large print ads, stationery.

66 64 Quick Reference Logo Options Secondary Logo (P-Square) with Tagline Preferred when space and readability permit, and Playhouse Square or playhousesquare.org prominently appears elsewhere on the page. Inspiring performance Secondary Logo (P-Square) without Tagline When Playhouse Square or playhousesquare.org prominently appears elsewhere on the page but the readability of the tagline is compromised, this version is preferred. Lockup with Secondary Logo (P-Square) Preferred format for sub-brand logos as long as Playhouse Square or playhousesquare.org prominently appears elsewhere on the page. Lockup with Primary Logo Use this format for sub-brand logos when Playhouse Square or playhousesquare.org does not prominently appear elsewhere on the page.

67 65 Quick Reference Logo Options Secondary Logo Ligature with or without Tagline Consult with Marketing Department before using. Very Vertical, Very Vertical Stack and Horizontal Stack Consult with Marketing Department before using.

68 66 Quick Reference Where to Find Our Logos Where to Find Our Logos You can find our logos on the Scans drive in Playhouse Square OFFICIAL Logos folder. All of the versions and accent graphics are there. Does someone outside of the organization need our logo? Send them to playhousesquare.org/logo. Can t find what you need? Contact: Autumn Kiser Vice President, Ticket Sales & Marketing autumn.kiser@playhousesquare.org Cindi Szymanski Manager of Brand Communications cindi.szymanski@playhousesquare.org