TYLER INDEPENDENT SCHOOL DISTRICT BRAND IDENTITY AND STYLE GUIDE DECEMBER 2018

Transcription

1 DECEMBER 2018

2 ABOUT TYLER ISD 2 As the largest school district in Northeast Texas, Tyler ISD encompasses 193 square miles, maintains a total of 36 campus and auxiliary facilities, and serves an enrollment of over 18,000 students. The district is made up of two high schools, an Early College High School, Career & Technology Center, five middle schools, 17 elementary schools, two alternative schools, and one special education campus. The District s campus improvement plans enable administrators and teachers at each campus to implement programs responsive to the particular needs of its individual student body. With academic achievement the primary objective, Tyler ISD takes strong measures to ensure a positive, safe and orderly learning environment, to instill self-discipline, and to enforce standards of excellence throughout the system. An array of programs and opportunities expand beyond Tyler ISD in this culture-rich community. Located midway between Dallas and Shreveport, Louisiana, Tyler is a garden city of over 100,000 known for its roses and scenic beauty. Community assets such as the Caldwell Zoo, the East Texas Symphony Orchestra, the Tyler Museum of Art, and the Hudnall Planetarium afford opportunities for field trips that expand learning beyond the normal classroom experience. In addition, Tyler ISD offers access to nationally recognized higher education programs through partnerships with The University of Texas at Tyler and Tyler Junior College.

3 HORIZONTAL LOGO (PRIMARY) 3 The Tyler ISD logo is the most important element of our visual identity. Consistent use of the logo is key to building our brand. When To Use: The primary form of the logo will serve as the default logo for TISD. Use this form unless otherwise specified in this guide. Color: When used against light backgrounds, the logo is to appear only as black 100%. This form of the logo must only be used against background colors light enough to hold enough contrast to maintain legibility. White Out (Reversed): When used against dark backgrounds, the logo is to appear only as white 100%. This form of the logo must only be used against background colors dark enough to hold enough contrast to maintain legibility.

4 HORIZONTAL LOGO (PRIMARY) 3a Logo Structure: The primary logo must include the icon, text, and tagline, as shown. Logo Clearance: The clearance area is the protection zone around the logo. For maximum impact the logo should always be prominent and legible. The clearance area gives the logo enough space to make this impact and not be compromised by other elements. Required clearance area can be determined by the width/height of the letter D in the logo. Maximum Reduction Size: The optimal logo size is determined for individual media/use, depending on the area of application and printing method. However, the logo may only be reduced to a size where the tagline text remains legible. If a smaller application is required, use of one of the approved alternate logos within this guide will be necessary. (See sections 4 & 5) Maximum Enlargement Size: There are no limits for enlarging the logo.

5 ICON-ONLY LOGO (DISTRICT USAGE) 4 Logo Structure: The icon-only logo is for special use and must include the Icon only. Use of the Text or tagline portions of the logo without the icon are not allowed. 1/4 Logo Clearance: Follow the same guidelines used for the primary logo. Required clearance area can be determined by the width/height of the letter D in the logo. Maximum Reduction Size: The icon-only logo should never be used at a size smaller than 1/4 for the sake of legibility. Maximum Enlargement Size: There are no limits for enlarging the logo. ICON-ONLY LOGO (ATHLETIC DEPARTMENT USAGE ONLY)

6 TISD DEPARTMENT VARIATIONS 5 For individual TISD departments, the tagline will be substituted for the department name. Color: When used against light backgrounds, the icon and text portion of the logo is to appear as Black 100%. The Department Name is to appear as Black 80%. This form of the logo must only be used against background colors light enough to hold enough contrast to maintain legibility. White Out (Reversed): When used against dark backgrounds, the Icon and Text portion of the logo is to appear as White 100%. The department name is to appear as Black 10%. This form of the logo must only be used against background colors dark enough to hold enough contrast to maintain legibility. Font: The department name should should be sized to fit within guides as shown and should appear only in GoodTimesRg-Regular font. (Included on drive) You may edit the text directly if you have the full version of Adobe Acrobat. TEACHING & LEARNING TEACHING & LEARNING C=0 M=0 Y=0 K=100% C=0 M=0 Y=0 K=0% C=0 M=0 Y=0 K=80% C=0 M=0 Y=0 K=10%

7 WHAT NOT TO DO 6 Please do not: 1. Use the logo at any angle other than on its intended baseline. 2. Stretch the logo. 3. Condense the logo Replace the logo font. 5. Remove any elements of the logo other than the approved methods within this guide Place additional elements within the protected area. 7. Place the logo on a background with insufficient contrast. 8. Place the logo on photographic or multicolor backgrounds with differing levels of contrast, making the logo hard to read. 9. Use a low resolution logo file for anything requiring high resolution (print, billboards, etc). A vector or high resolution file is always preferrable if you are unsure. TYLER ISD 4 5 SUCCESSFUL STUDENT OUTCOMES

8 LETTERHEAD 7 Please use only the provided letterhead template.

9 BUSINESS CARDS 8 Please use only the provided business card template. John Doe Title Department @TylerISD.org (Main) (Direct) (Cell)

10 SOCIAL MEDIA 9 Facebook: The Facebook cover photo should be 1958px x 745px in size. Twitter: The Twitter cover photo should be 1500px x 500px in size. (Template included on drive) Facebook 1958px x 745px Profile Images: The department name should be sized to it within guides as shown and should appear only in GoodTimesRg-Regular font. Twitter 1500px x 500px Teaching & Learning Facebook & Twitter profile image

11 SIGNATURES All administrative employees are required to use the institution s approved signature. Adding quotes, slogans, messages, pictures, or any other content at the end of an , in the signature or below the signature, is not allowed. 2. Using a standard signature helps the people we communicate with respond to us with greater ease and helps reinforce our brand. No additional content, lines or phrases should be added to this signature or anywhere else. 3. Use the format below and insert the logo below into your application's signature field and replace the text with your information. You will need to update your signature on all devices where Outlook is installed, [FirstName LastName] [Title] [School/Department/Program] [Phone]