FIRST LOOK. Chicago Department of Cultural Affairs and Special Events. FRIDAY, JANUARY 27, 2017 Chicago Cultural Center

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1 FIRST LOOK Chicago Department of Cultural Affairs and Special Events FRIDAY, JANUARY 27, 2017 Chicago Cultural Center

2 The Department of Cultural Affairs & Special Events produces some of the Midwest s largest events and programs year-round. The Strategic Initiatives and Partnerships division is a marketing solutions provider that helps brands: Connect to world renowned artists, festivals and events in meaningful and authentic ways Create unique experiences to engage with millions of Chicagoans and tourists Navigate the complexities of an urban market LET US HELP YOU! FUN. CREATIVE. ENGAGING. DYNAMIC. Connect with us at: CHICAGOPARTNERSHIPS.ORG chicagopartnerships@cityofchicago.org 2

3 A reimagined Chicago Blues Festival is moving to one of Chicago s most iconic venues, Millennium Park. The park s exceptional foot traffic, Michigan Avenue location and state-of-the-art sound system will bring a fresh way to enjoy a classic event. As one of Chicago s top destinations, Millennium Park is undeniably one of the most sought-after venues for brands to reach a cross-section of consumers, from Chicagoans representing the city s 77 neighborhoods, suburban families and a significant presence of international visitors. Growing interest has resulted in more onsite promotional opportunities throughout the year. Last year s inaugural Millennium Park Film & Music Series was a resounding success but partners requested separate series to attract targeted audiences. We heard you! Now brands can choose between the Millennium Park Film Series or Millennium Park Music Series to better align their brand/activation. The Series Sponsorship package at Lake FX Creative-Con offers an opportunity for genuine brand integration. In addition to standard promotional benefits, partners can develop their own panel discussion or workshop that targets Chicago s arts & creative community. A dance competition like no other, SummerDance-off will host four competitions in the park two footwork competitions and two steppin competitions. These battles will each lead to one winner who will go on to a winner-take-all show at Millennium Park on August 26th. The Chicago City Markets packages the City s markets under one umbrella. By combining the resources of the popular Chicago Farmers Markets, Community Markets and Maxwell Street Market, we can extend brand exposure across several locations throughout the year. 3

4 TABLE OF CONTENT 03 What s New at DCASE 05 Department Overview Chicago Farmers Markets Lake FX Creative -Con Chicago Kids & Kites Festival Chicago House Party Gospel Music Festival Millennium Park Film and Music Series Chicago Blues Festival Taste of Chicago Chicago Air & Water Show Chicago SummerDance Chicago Jazz Festival World Music Festival Chicago Chicago Holidays Fifth Star Marketing Solutions 22 Market Research 4

5 The Department of Cultural Affairs and Special Events (DCASE) is a marketing solutions powerhouse that produces some of Chicago's largest and most iconic festivals, including the Taste of Chicago, Chicago Air & Water Show and the Chicago Blues Festival. DCASE s extensive inventory of events and programs reaches across all demographic interests and draws an estimated 10 million guests per year. Our events provide turn - key platforms that can meet any marketing goal from launching a new product, maximizing brand visibility, high -volume sampling or targeting key demographics. With world - class venues like Millennium Park and Chicago Cultural Center, extensive social media reach, access to City services and robust rolodex of partners, DCASE is the key to unlock limitless promotional opportunities in the lucrative Chicago market. Our audiences represent a cross-section of the City s 77 diverse neighborhoods, as well as international visitors. All of our events & programs are family-friendly. Corporate Partners provided of support in corporatepartnerships.com chicagopartnerships@cityofchicago.org ERIN ROBERTS Deputy Commissioner DAN HINES Director dan.hines@cityofchicago.org CHRISTINE JACOB cjacob@cityofchicago.org NEAL HEITZ neal.heitz@cityofchicago.org cityofchicago.org/dcase = 8,780,964 hits E-Newsletter = 81,768 subscribers DCASE Facebook = 10,949 followers.@chicagodcase = 9,033 followers Millennium Park Facebook = 89,755 followers.@millennium_park = 15,588 followers Chicago Cultural Center Facebook = 53,276 = 9,122 followers all packages can be customized! All of our events and programs are FREE of charge! 5

6 The Chicago City Markets packages the City s markets under one umbrella. By combining the resources of the popular Chicago Farmers Markets, Community Markets and Maxwell Street Market, we can extend brand exposure across several locations throughout the year. More than 170 vendors at 15 neighborhood locations throughout the city sell fresh fruit, vegetables, plants, flowers and more. The popular downtown Daley Plaza Farmers Market is held every Thursday and offers an impressive 25 days of promotional opportunities. Health-related products and services that promote a healthy lifestyle are a natural sponsorship tie-in. (as of October 2016) Presenting $125,000 sold Space Only - $5,000 Media - $75,000 (in- kind trade value) cityofchicago.org/dcase = 8,780,964 hits E-Newsletter = 81,768 subscribers DCASE Facebook = 10,949 followers.@chicagodcase = 9,033 followers Millennium Park Facebook = 89,755 followers.@millennium_park = 15,588 followers Chicago Cultural Center Facebook = 53,276 followers.@chiculturalcenter = 9,122 followers 5, ,377 hits attendance expected seasonal AUDIENCE PROFILE This event appeals to all ages, ethnic and economic levels. Centrally located in the business district, the Daley Plaza and Federal Plaza Markets attract extensive foot traffic. Christine Jacob cjacob@cityofchicago.org followers chicagofarmersmarkets.com 6

7 Lake FX Creative-Con is the region s largest FREE conference that convenes emerging artists and creative entrepreneurs in the music, Chicago Cultural Center theater, dance and art & design industries. The event offers targeted programming meant to explore options, engage ideas and empower action. It s 2 days of inspiring keynotes, 100+ industry leaders presenting 50 panel discussions & workshops and networking opportunities. partners: 10,000 expected attendance One -on- One Access with industry leaders for targeted and personalized conversations A&R Auditions provide a chance for local talent to perform live for industry decision-makers! Friday night networking reception Plus: Financial Planning Legal Considerations How to Tap City Resources Plan B s Questions You Don t Know to Ask Got This Far, Now What? Etc. NEW OPPORTUNITY!!! Series Sponsorship This package offers an opportunity for genuine brand integration. In addition to standard promotional benefits, partners can develop customized panel discussions or workshops to engage and attract the arts & creative community. PARTNERSHIP OPPORTUNITIES Presenting $35,000 Series $10,000 Christine Jacob cjacob@cityofchicago.org 7

8 A timeless tradition that began in 1999 with children gathered on Cricket Hill at Montrose Harbor awaiting the right amount of wind to sweep their kites away. The tradition continues each spring with children running around outdoors, receiving free kite kits to make, decorate and fly while enjoying tons of great family-focused programming. Sponsors wanting to attach their brand to a wholesome family event will find endless, creative partnership opportunities. Presenting - $15,000 SOLD Space Only - $5,000 Media - $30,000 (in-kind trade value) expected attendance The Presenting Sponsor s logo can be branded on 5,000 paper kite kits! WEB & SOCIAL MEDIA REACH (as of October 2016) cityofchicago.org/dcase = 8,780,964 hits E-Newsletter = 81,768 subscribers DCASE Facebook = 10,949 followers.@chicagodcase = 9,033 followers Millennium Park Facebook = 89,755 followers.@millennium_park = 15,588 followers Chicago Cultural Center Facebook = 53,276 followers.@chiculturalcenter = 9,122 followers Families with children primarily between the ages of 1 12 Christine Jacob cjacob@cityofchicago.org 8

9 DJ's and live house band performances All house music, both new and old, of varying subgenres Workshops and panel discussions Expected attendance is 20-25k Mixed demographic: years of age, varying in education, income and ethnic backgrounds Presenting $25,000 Space Only $5,000 Chicago Cultural Center & Millennium Park Building on the City s rich Gospel history, the Chicago Gospel Music Festival is partnering with several community organizations to build a year-long schedule of programs and activities to extend Gospel music throughout Chicago s diverse neighborhoods. Its home at Millennium Park, along Chicago s famed Michigan Avenue, ensures extensive foot traffic. The event draws an estimated attendance of 20,000. FRIDAY, JUNE 2 Chicago Cultural Center Randolph Square 1-4pm SATURDAY, JUNE 3 Millennium Park Jay Pritzker Pavilion 11am - 9:30pm Millennium Park Jay Pritzker Pavilion 6pm -9:30pm Presenting $25,000 Space Only $5,000 Media $75,000 (in-kind trade value) CHICAGO GOSPEL MUSIC FESTIVAL PRESENTS extends programing with free concerts and events around Chicago, throughout the year. Christine Jacob cjacob@cityofchicago.org 9

10 No show on July 4th PARTNERSHIP OPPORTUNITIES This popular summer program provides 11 possible promotional days. All movies are held at the Jay Pritzker Pavilion at Millennium Park and are specially curated for mass appeal. Film enthusiasts arrive as early as 3pm to set-up their areas; an opportune time to integrate brand activations and engage the crowd. All films are FREE and start at 6:30PM. Presenting Film Night $30,000/night Space Only $5,000/night Neal Heitz This popular music series provides over a dozen possible promotional days at Millennium Park, Mondays and Thursdays. All concerts are held at the Jay Pritzker Pavilion and have been selectively curated for mass appeal. As one of Chicago s most visited sites, Millennium Park draws extensive foot traffic during event dates. PARTNERSHIP OPPORTUNIITES Presenting $15,000/night Space Only $5,000/night Media $90,000 (in- kind trade value) All concerts are FREE and begin at 6:30PM. Neal Heitz neal.heitz@cityofchicago.org cityofchicago.org/dcase 10

11 Millennium Park WE MOVED!!! The Chicago Blues Festival has hosted Blues musical legends including: Ray Charles Buddy Guy Chuck Berry B.B. King Koko Taylor Etta James Mavis Staples Dr. John Bettye LaVette Keith Richards Stevie Ray Vaughan John Lee Hooker Lonnie Brooks Presenting $125,000 Crossroads Stage Rhythm & Blues Stage sold sold Front Porch Stage $45,000 Participating $15,000 Space Only $10,000 Media (in-kind trade value) $60,000 Additional charge for sponsorships signed less than 30 days prior to the event No media sponsorships accepted less than 30 days prior to the event Prices subject to change. A reimagined Chicago Blues Festival has been moved to one of Chicago s most iconic venues, Millennium Park. The park s exceptional foot traffic, Michigan Avenue location and state-ofthe-art sound system bring a fresh way to experience a classic event. The event draws an expected audience of 180, headliners include Gary Clark Jr., Billy Branch and the Sons of Blues, William Bell, and the centennial celebration of acclaimed guitarist John Lee Hooker. As the Blues Capital of the World, Chicago produces the largest, free outdoor blues music festival in the world featuring a month of programming throughout the city. The event draws an international audience and continues to be a hometown favorite. The City of Chicago is committed to presenting high quality live musical performances, featuring international, national and local artists that celebrate Chicago s rich BLUES history and its influence on all genres of music. Dan Hines dan.hines@cityofchicago.org chicagobluesfestival.us 11

12 Taste of Chicago is THE promotional destination for brands looking to do high-volume sampling, maximize brand visibility or launch a new product in the lucrative Chicago market. The event also offers several Title Sponsorship opportunities of popular programming destinations. Grant Park A week-long culinary celebration, Taste of Chicago is a FREE admission food festival featuring over 60 restaurants and hundreds of food choices from ethnic neighborhood favorites to James Beard award-winning eateries. In addition to an overwhelming food selection, the event s main stage has also hosted a Who s Who of the music industry including: Stevie Wonder, Santana, Sheryl Crow, John Mayer, Tom Jones, Robin Thicke, Robert Plant, fun., Jill Scott, Janelle Monae, The Roots, and Emmy Lou Harris to name a few. EVENT HIGHLIGHTS 1.4 MILLION expected attendance TASTE KITCHEN noted local chefs prepare their signature dishes at an intimate on-site kitchen and share industry secrets to help consumers create their own culinary masterpieces at home CELEBRITY CHEF DU JOUR a daily rotation of celebrity chefs host a pre-fixe seated meal featuring their award-winning recipes THE BEER HALL a popular oasis for festival attendees to beat the heat and enjoy a diverse selection of beers POP-UP RESTAURANTS a program that encourages new restaurants to participate at Taste for one day only WINE GARDEN ideally located on Buckingham Fountain Plaza, this area offers foodies a more upscale dining environment at the event MAIN STAGE CONCERTS the Petrillo Band Shell showcases world renowned artists PARTNERSHIP OPPORTUNITIES Presenting Official VIP Participating Space Only Space Only Media (in-kind trade value) $250,000 $125,000 $40,000 $35,000 $20,000 $7,500/day $140,000 tasteofchicago.us 1,328,159 hits followers 151,527 Neal Heitz neal.heitz@cityofchicago.org 12

13 A week-long culinary celebration, Taste of Chicago is a FREE admission food festival featuring food choices from ethnic neighborhood favorites to James Beard award-winning eateries. Taste of Chicago is THE promotional destination for brands looking to do high-volume sampling, maximize brand visibility or launch a new product in the lucrative Chicago market. Taste Concerts - this opportunity provides maximum brand exposure! Many companies have successfully used concert tickets and hospitality tents: to entertain C-Level decision makers, to host dignitaries, as employee incentives, to celebrating a company anniversary/milestone and as customer loyalty programs. Taste Kitchen noted chefs prepare their signature dishes at an intimate on-site kitchen and share industry secrets to help consumers create their own culinary masterpieces at home. SOLD Celebrity Chef du Jour a daily rotation of celebrity chefs host a pre-fixe seated dinner or lunch featuring their award winning recipes. Tickets for limited seating are available for a moderate fee. This property hosts intimate crowds as they get an unprecedented chance to mingle with top culinary masters. Taste Spirit Lounge - a first ever cocktail lounge at the Taste of Chicago. Spirits will be exclusively poured in this new and exciting space strategically positioned on Buckingham Fountain Plaza. SOLD Taste Wine Garden located on beautiful Buckingham Fountain Plaza, and with Lake Michigan as a backdrop, this property offers many customizable options to allow a brand to enhance the consumer s experience as they enjoy the event with a glass of wine. 30,000 turkey legs 18,400 hot dogs 26,208 ears of corn 20,412 slices of cheesecake Taste Dining Rooms five (5) 20 x 40 tents - reach a captive audience as they rest and enjoy festival cuisine at these popular gathering areas. Taste Trolleys fully branded trolleys provide FREE transportation to and from the Taste of Chicago with stops throughout the Central Business District. Taste Stage the Taste Stage showcases the best of up-and-coming and wellknown local Chicago area bands. Its high profile location at the south end of the festival draws a record number of music lovers. SOLD Neal Heitz neal.heitz@cityofchicago.org 13

14 North Avenue Beach The 2017 Chicago Air & Water Show welcomes the acclaimed U.S. Navy Blue Angels to headline this year s event. The event is the oldest and largest free air exhibition of its kind in the United States and continues to be one of the city s most anticipated summer events. Drawing an average crowd of 1 million people, the show features the precision flying at its finest. The U.S. Army Parachute Team Golden Knights plus the U.S. Navy Leapfrogs are also scheduled to thrill the audience at North Avenue Beach. Numerous military and civilian demonstrations round out the program. partners: Ideal event for high-volume sampling A full run rehearsal show on August 18 draws a sizable crowd and provides an additional day for sponsor activation Unique to this event is the Corporate Hospitality Area, featuring private tents for sponsors to exclusively entertain guests as they enjoy the show with a front-and-center view of the action Boasting an extensive footprint along Chicago s famed lake front, the beach based event can easily accommodate large tour displays Presenting $300,000 SOLD Show $160,000 Official Product $100,000 Participating $20,000 Space Only $15,000 Hospitality (starting at) $13,000 Media (trade value) $100,000 Additional charge for sponsorships signed less than 30 days prior to the event No media sponsorships accepted less than 30 days prior to the event Prices subject to change. Dan Hines dan.hines@cityofchicago.org 14

15 Delight your guests with a unique way to enjoy the Chicago Air & Water Show. The Corporate Hospitality Area offers companies a chance to entertain groups of all sizes and put them front and center at Chicago s favorite event. North Avenue Beach The area provides a professional check-in entrance, private tents for each company and an exclusive flight line seating area at show center, providing a truly first-class experience. Performers and celebrities often make the rounds in the area. The Corporate Hospitality Area is ideal for: Entertaining C-Level decision makers Hosting dignitaries Employee incentives Celebrating a company anniversary, milestone, etc. Customer loyalty programs Pricing starts at $13,000 and includes tent, furniture and electricity. The 2017 Chicago Air & Water Show welcomes the acclaimed U.S. Navy Blues Angels to headline this year s event. The event is the oldest and largest free air exhibition of its kind in the United States and continues to be one of the city s most anticipated summer events. Drawing an average crowd of 1 million people, the show features the precision flying at its finest. The U.S. Army Parachute Team Golden Knights plus the U.S. Navy Leapfrogs are also scheduled to thrill the audience at North Avenue Beach. Numerous military and civilian demonstrations round out the program. Dan Hines dan.hines@cityofchicago.org 15

16 Swing, waltz, cha-cha...or simply enjoy the music at the largest annual outdoor live music and dancing series in the United States. Dancers of all ages and skill levels are invited to take part in introductory, one-hour dance lessons by professional instructors followed by live music and dancing. The event offers an impressive 36 days of promotional opportunities. The diverse musical lineup showcases dance styles from all corners of the globe. In any given season, approximately 42 live bands offer mass appeal programming that draws an audience as diverse as the music and dance. Expected attendance for SummerDance is 60,000 for the season. A dance competition like no other, 53% - Female SummerDance-off will host four 54% - Single competitions in the park two footwork competitions and two 42% - Caucasian steppin competitions. 28% - 35 to 44 years old 74% - Chicagoan These battles will each lead to one winner who will go on to a 20% - Suburban winner-take-all show at 21% - $40K to $59,999K Millennium Park on August 26th. SummerDance boasts a very active and engaged 1,001 followers followers 15,829 chicagosummerdance.org 353,369 hits Christine Jacob cjacob@cityofchicago.org 16

17 Chicago Cultural Center & Millennium Park What began in 1979, the Chicago Jazz Festival has become a Labor Day Weekend tradition. Known for its artistic creativity, the free admission festival showcases Chicago s vast jazz talent alongside national and international artists, highlighting Chicago's prominent role in Jazz history. The festival is held over four days in Millennium Park; a world-renowned venue that boasts one of the world s most advanced sound systems. Past performers include: Gregory Porter, Dee Dee Bridgewater, Jason Moran, Dianne Reeves, Roy Haynes, Cécile McLorin Salvant, Terence Blanchard, Roy Hargrove, Herbie Hanckock, Miguel Zenón and many more. Presenting $75,000 Von Freeman Stage $25,000 Jazz & Heritage Stage $25,000 Participating $12,500 Space Only $8,500 Media (in- kind trade value) $50,000 Additional charge for sponsorships signed less than 30 days prior to the event No media sponsorships accepted less than 30 days prior to the event Prices subject to change. 150,000 expected attendance Millennium Park is a world renowned center for art, music, architecture and landscape design featuring the Jay Pritzker Pavilion, the most sophisticated outdoor concert venue of its kind in the United States with a state-ofthe-art sound system. The pavilion has 4,000 seats and the Great Lawn can accommodate approximately 7,000 more people. The prominent location of the park, along Chicago s famed Michigan Avenue, attracts extensive foot traffic. Christine Jacob cjacob@cityofchicago.org 17

18 Enjoy global grooves by award-winning artists from around the world performing live at the Jay Pritzker Pavilion at Millennium Park. All performances start at 3PM. The event will showcase a two-part, double-bill series featuring the most prominent groups in world music today, performing live at the Jay Pritzker Pavilion at Millennium Park. All performances are FREE and start at 3PM. This thirteen-day, multi-venue festival has attracted over 800,000 concertgoers and has presented more than 800 artists and ensembles from over 80 countries since it began in making it the largest world music festival in the United States. The World Music Festival Chicago partners with Chicago SummerDance s final weekend on September 8th 10th. Promotional opportunities at Millennium Park partners: Followers Reach 5,397 22,377 worldmusicfestival chicago.org 161,238 hits 20,500 expected attendance September 8-10 (Friday Sunday) September (Wednesday - Sunday) September (Wednesday Sunday) PARTNERSHIP OPPORTUNITIES (pricing for Millennium Park performances) Series - $50,000 (2 concert nights) Concert - $15,000 (per concert) Space Only - $5,000 (per night) Media - $50,000 (in-kind media trade) Neal Heitz neal.heitz@cityofchicago.org Additional charge for sponsorships signed less than 30 days prior to the event No media sponsorships accepted less than 30 days prior to the event Prices subject to change. worldmusicfestivalchicago.org 18

19 The holiday season in Chicago is nothing short of magical. The Tree Lighting Ceremony is a favorite tradition and marks the start of the holidays. Millennium Park becomes a destination of winter fun that includes: skating at McCormick/Tribune Ice Rink, listening to holiday favorites during Caroling at Cloud Gate, visiting with Santa and enjoying Maggie Daley Park just a few steps away. Dance -Along- Nutcracker encourages aspiring Sugarplum fairies to participate in free dance lessons with professional ballerinas before each performance at the Chicago Cultural Center Tourists and locals alike flock downtown to experience the many FREE holiday activities in the City. This beloved Chicago tradition marks the beginning of Chicago s holiday season and receives extensive media coverage as the Mayor and special guests flip the switch. The Santa House coincides with weekend dates from November December. Celebrate the season with song! Chicagoans and visitors alike bundle up and get ready to belt out some classics at these festive events that are part concert, part sing- along. Local Chicago choral groups lead hundreds of celebrants in song for 50-minute acts. Held on Fridays from end of November mid December. All shows begin at 6 pm. Good little boys and girls are invited to visit Santa and share their secret gift list! Special weekend hours accommodate the large crowds. Guests are welcome to take their own photos. Aspiring Sugarplum fairies and mouse kings are invited to participate in this holiday classic. Ballet Chicago provides free dance lessons to kids of all ages and abilities before each dance-along performance. Located on Michigan Avenue from Monroe to Randolph, the McCormick/Tribune Ice Rink is a popular seasonal attraction that draws more than 100,000 skaters annually and open to the public from mid- November to early March. Admission is free and skate rental is available or guests can bring their own. A Presenting Sponsorship package offers 3 months of exposure and a chance to brand center ice! Christine Jacob cjacob@cityofchicago.org 19

20 OVERVIEW Fifth Star celebrates Chicago s creativity by honoring exemplary Chicago artists and arts Institutions that have made significant contributions in arts and culture. This free admission evening showcase in beautiful Millennium Park includes guest presenters, tribute videos and live performances in celebration of the honorees. Past honorees have included: Buddy Guy, Ramsey Lewis, The Second City, Stanley Tigerman, Auditorium Theatre of Roosevelt University and The Joffrey Ballet. Presenters have included Cindy Crawford, American icon and supermodel, Fred Willard, actor and comedian, Shemekia Copeland, the new Queen of the Blues, and Chester Gregory, Broadway Star. 4,000 expected attendance Additional charge for sponsorships signed less than 30 days prior to the event No media sponsorships accepted less than 30 days prior to the event Prices subject to 12,545 followers 89,755 followers fifthstarawards.org 15,781 The event also highlights a Rising Star Award. A special award given to a young Chicagoan who is demonstrating promise and career aspirations in the arts. AUDIENCE PROFILE This event appeals to all ages, ethnic and economic levels. Ideally located in world renowned Millennium Park, the event attracts extensive foot traffic and international visitors. Christine Jacob cjacob@cityofchicago.org 20

21 We provide several turn-key opportunities for brands that don t need to activate onsite, but still want to be visible and align with a particular event/program. BIG SCREEN Branding of the big screen at the Taste of Chicago and the Chicago Air & Water Show provides great visibility to promote your brand throughout the summer at Chicago s largest events. street pole banners railing banners wind masters Collectively, our websites have generated 8.5 million hits in 2016! Call to discuss package options that match your particular needs Corporatepartnerships.com CTA card Minimum 1,000 printed and posted throughout rail & bus lines E-Newsletters Brochures Programs CTA Cards Print Ads Web Ads 21

22 2016 MARKET RESEARCH LOCATION Chicago Chicago Millennium Taste of Gospel Blues Park Chicago Music Festival Programming Festival Grant Park Millennium Park Millennium Park Millennium Park Chicago Air & Water Show North Ave. Beach World Music Festival Chicago Multi-venue Chicago Fifth Star Jazz Festival Millennium Park Millennium Park RESIDENCY Chicago Suburb Illinois US (Outside IL) International 48% 56% 54% 54% 64% 63% 52% 62% 23% 21% 13% 13% 22% 19% 21% 8% 3% 4% 2% 2% 3% 1% 2% 3% 24% 14% 20% 20% 10% 10% 20% 10% 2% 5% 11% 11% 3% 7% 5% 12% over 65 No Answer 13% 1% 4% 4% 7% 3% 4% 2% 17% 11% 16% 16% 16% 7% 13% 13% 20% 23% 28% 28% 25% 19% 19% 15% 17% 20% 20% 20% 22% 25% 21% 22% 15% 19% 16% 16% 15% 19% 17% 12% 11% 23% 9% 9% 10% 14% 16% 28% 5% 7% 4% 4% 3% 13% 8% 7% 2% 1% 1% 1% 3% 0% 2% 2% CHILDREN UNDER 18 AT HOME % 14% 11% 4% 2% 1% 0% 75% 12% 9% 3% 1% 0% 1% 75% 11% 9% 2% 2% 1% 2% 75% 11% 9% 2% 2% 1% 2% 75% 13% 8% 4% 0% 0% 0% 83% 7% 6% 2% 1% 0% 0% 77% 11% 7% 3% 3% 0% 0% 89% 5% 4% 2% 0% 0% 0% MARITAL STATUS Single Married Divorced Seperated Widowed No Answer INCOME less than $20,000 $20,000-39,000 $40,000-59,000 $60,000-79,000 $80,000-99,000 $100, ,999 $120, ,999 $140, ,999 $160,000 or more No Answer 57% 46% 52% 52% 54% 42% 41% 55% 33% 36% 30% 30% 30% 42% 42% 34% 4% 9% 6% 6% 8% 10% 9% 3% 2% 3% 3% 3% 3% 0% 2% 0% 1% 5% 2% 2% 1% 1% 1% 2% 2% 2% 6% 6% 3% 4% 6% 7% 18% 9% 16% 16% 13% 10% 8% 7% 16% 8% 17% 17% 11% 6% 6% 8% 18% 8% 19% 19% 15% 7% 13% 11% 11% 13% 12% 12% 9% 10% 9% 8% 7% 6% 4% 4% 9% 10% 7% 8% 4% 10% 6% 6% 5% 2% 5% 6% 3% 5% 2% 2% 1% 4% 2% 4% 1% 1% 1% 1% 1% 3% 1% 2% 3% 6% 4% 4% 4% 10% 4% 1% 18% 32% 20% 20% 32% 37% 45% 45% GENDER Male Female 39% 44% 46% 46% 53% 39% 54% 41% 61% 56% 54% 54% 47% 61% 46% 59% ETHNICITY Black/African American White Hispanic/Latino Asian/pacific Islander Other 22 47% 19% 31% 31% 35% 8% 35% 37% 37% 60% 43% 43% 41% 69% 46% 43% 10% 14% 11% 11% 15% 11% 11% 10% 4% 3% 6% 6% 3% 8% 4% 4% 3% 5% 8% 8% 5% 4% 5% 8%

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24 DCASE calendar of events highlights 19th Annual Chicago Kids and Kites Festival presented by Country Financial May 6, Montrose Harbor Chicago Farmers Markets presented by Country Financial May to October, Citywide Lake FX Creative-Con April 21 & 22, Chicago Cultural Center Chicago House Party May 27, Millennium Park 32nd Chicago Gospel Music Festival June 2 & 3, Millennium Park & Chicago Cultural Center 34th Annual Chicago Blues Festival June 9-11, Millennium Park Millennium Park Music Series Mondays & Thursdays June 12-August 21, Millennium Park Millennium Park Film Series Select Tuesdays June 13-August 29, Millennium Park 21st Annual Chicago SummerDance Fridays-Sundays, June 23 September 10, Grant Park & more 37th Annual Taste of Chicago July 5-9, Grant Park 59th Annual Chicago Air and Water Show August 19 & 20, North Avenue Beach 39th Annual Chicago Jazz Festival August 31-September 3, Millennium Park & Chicago Cultural Center 19th Annual World Music Festival Chicago September 8-24, Millennium Park, Chicago Cultural Center & more 4th Annual Fifth Star July/August, Millennium Park 104th Annual Chicago Christmas Tree & Holiday Celebrations November & December, Millennium Park Festival/Event highlights only, dates subject to change Like us on Facebook Follow us on Twitter and chicagopartnerships.com