2016 NETGALLEY MEDIA KIT. Marketing Programs

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1 2016 NETGALLEY MEDIA KIT Marketing Programs

2016 MEDIA KIT Raves from Publishers and Authors NetGalley is an amazing service that we trust to get the word out and build a base of reviews for our titles. M.J.

I'm really so chuffed with your book promotion campaigns. Wow, one of our titles views and requests went up by almost 100 in the first day and it's still growing.

2 2016 MEDIA KIT Raves from Publishers and Authors NetGalley is an amazing service that we trust to get the word out and build a base of reviews for our titles. M.J. Rose, New York Times bestselling author and founder of AuthorBuzz Best reviewing site ever. Definitely every penny worth, thank you so much. Will use this again and again. I'm really so chuffed with your book promotion campaigns. Wow, one of our titles views and requests went up by almost 100 in the first day and it's still growing. Erika Bester, founder of Fire Quill Publishing You guys are like the match-making, wish-granting fairy godmothers of Bookland. Bethany Chase, author of The One That Got Away By far one of the best ways I ve found to spread the word about my upcoming titles is NetGalley. With their resources, I m quickly connected with quality readers and industry professionals, who discover my work. Every title I ve listed with NetGalley has been a top sales performer. Lisa Renee Jones, New York Times Bestselling Author Roundup? ROCKS! What a flood of requests I ve had with regard to the two titles in the October Roundup. I tried direct solicitation... but had no request for the ARC. What a wonderful way to capture their attention. And thank you for the high placement and the sideby-side listing. You are so awesome! Kat Bastion, Award-Winning Author Without a doubt NetGalley helped me kick start my titles, which ultimately led to book deals in both the US and the UK. Tina Seskis, author of One Step Too Far and A Serpentine Affair

2016 MEDIA KIT Book Discovery Begins Here!

Make NetGalley a central part of your launch campaign to spur reviews and ignite word-of-mouth buzz.

each month Promoted titles are consistently among the most requested and reviewed across the

3 2016 MEDIA KIT Book Discovery Begins Here! Promote your books to nearly 300,000 book advocates and professional readers who help books succeed. Make NetGalley a central part of your launch campaign to spur reviews and ignite word-of-mouth buzz. 4.3 Million page views per month with 81% return visitors 175,000 downloads and over 50,000 reviews each month Promoted titles are consistently among the most requested and reviewed across the NetGalley site, and make up a majority of industry lists such as Indie Next and LibraryReads each month. Because of the popularity of our programs, and our commitment to never over-mailing our reader community, dates are often booked months in advance for promotions. We encourage you to contact us for a customized, discounted proposal if you wish to purchase in bulk.

4 2016 MEDIA KIT We have an option for every goal - whatʼs yours? Gain overall exposure & impressions for a book Introduce a new imprint, build brand loyalty, boost favorite tags Drive activity during a particular time period Offer immediate access to particular members Get more bookseller and librarian reads/orders See an immediate jump in requests/reads/reviews from one promotion Collect more cover votes and image recognition online Take advantage of Featured or Homepage placement Try the Read Now availability setting, or a Wish campaign Update your Publisher Profile and include the link in s with reviewers Announce new imprints, events, or seasonal sampler via a dedicated eblast Consider a limited-time Read Now eblast and/or social media promotion Try request windowing along with our member type-specific newsletters & Wish promo Offer early (exclusive) access to special target list, incentivize them to spread the word Utilize your Auto-Approved List to reach your most valuable NetGalley contacts Allow early requests from only those member types (will appear in Exclusives section) Take advantage of our monthly ABA Digital White Box and Librarian Edition newsletters Include NetGalley links in your trade ads (Shelf Awareness, LJ, PW, Booklist, etc) Participate in our weekly newsletters, sent to members interested in specific genres Book a dedicated eblast customized to your particular title(s)/branding Use a two-tiered eblast campaign & tease access to next book for members who share review Nominate it for our Cover Love blog series Nominate! FREE! FREE! FREE! FREE! FREE! FREE!

5 2016 MEDIA KIT Member Interest by Category (as of October 2015) On average, 1200 new members join NetGalley each week. Members are required to indicate their preferred categories before requesting, so our lists are always growing! Teens & YA Mystery & Thrillers Literature/Fiction Romance Sci Fi & Fantasy Childrens Biographies & Memoirs Nonfiction History New Adult Comics & Graphic Cooking, Food & Wine Women's Fiction Erotica Christian Crafts & Hobbies Arts & Photography Self-Help Entertainment Health, Mind & Body Religion & Spirituality Travel Poetry Science LGBTQIA Parenting & Families Home & Garden Politics Outdoors & Nature Business & Investing Sports Introducing new categories for 2016! Horror, Humor, Literary Fiction, Middle Grade ask for details

6 Quick Links Category Spotlights (New for 2016! Drive requests, wishes or sales) RESERVE NOW Featured on NetGalley (New Themes & Pricing for 2016!) RESERVE NOW Homepage/Cover Love RESERVE NOW Author Chats RESERVE NOW NetGalley Newsletters RESERVE NOW ABA "Digital White Box" RESERVE NOW School and Library Marketing RESERVE NOW UK Newsletters/Books of the Month RESERVE NOW Per-Title Clients RESERVE NOW Feed Your Reader Custom eblasts RESERVE NOW

7 Category Spotlights New for 2016! Drive requests, wishes or sales Be the first to catch the eye of readers, before they browse! Highlight a book to members interested in that genre on the Category landing page. Choose one of three category spotlight types: Only $75 for a full week Requests/Read Now Spotlight Highlight a title in a Category to maximize impressions, requests and downloads from NetGalley members. #1 Most Requested Book on NetGalley Four students. Fifty-four minutes. One boy with a gun. This explosive, emothional, page-turning debut about a high school held hostage is told from the perspective of four teens - each with their own reason to fear the boy with the gun. This is Where it Ends Mariekie Nijkamp Request it now! Wish Spotlight Drive anticipation for a new book by collecting Wishes (and granting a limited number) for a Private title. We ve all been wishing for the new book from Alexandra Bracken... And wishes can come true! The newest book from the New York Times bestselling author of tthe Darkets Minds series has just hit NetGalley, with limited distribution. Disney believes that dreams really can come true, so if you don t see a Request button, don t worry! Make your wish now, and you might see something magical happen in October. Passenger Alexandra Bracken Deal Spotlight Highlight a weekly deal with links to retail sites, so NetGalley members can purchase the book. (Great for backlist or previous titles in a series!) Special Offer on More Happy Than Not With over 1,100 five-star ratings on Goodreads, this New York Times Editors Choice is a dramatic and heart-wrenching story of first loves (Shelf Awareness starred review). Aaron - reeling from grief and unable to deny his feeling for his friend Thhomas - considers a procdure that would alter his memories. More Happy Than Not Adam Silvera $1.99 on Amazon

8 Featured on NetGalley Nominate in-house favorites for extra exposure. See an immediate increase in overall impressions, requests, and buzz! Join our weekly themed promotions by nominating titles for inclusion in our Featured section. Final selections made by NetGalley staff; small fee for inclusion. You can nominate as often as you'd like, based on our Editorial Calendar. If your title is selected, there is a small booking fee of $65 per title per week. A great low-budget way to gain impressions, requests and buzz, since our Featured section is often coordinated with newsletters, social media, blog content and industry happenings.

9 Homepage/Cover Love Nomination Nominate in-house favorites for extra exposure. See an immediate increase in overall impressions, requests, and buzz! Nominate for our regular FREE Cover Love or Homepage promotions. Final selections made by NetGalley staff; inclusion is FREE, but not guaranteed.

10 Author Chats New initiative! Ask us for details and special early-adopter deal.

11 NetGalley Newsletters Reach US/global members via our Newsletters As part of our commitment to offering budget-friendly marketing programs for publishers of all sizes, we re keeping our 2015 pricing: Spotlight: $450 Regular: $350 Only the premium editions show a slight increase in price to correspond with a big increase in recipient lists: Spotlight: $600 Regular: $500 Still a bargain! Take advantage of the easiest and most cost-effective way to get your book in front of the members who will love it. Books promoted in our newsletters are consistently among the top requested in their Category. Our successful newsletters include an average of 10 titles from various publishers; spots filled first-come, first-serve.

Our monthly Digital White Box in partnership with the American Booksellers Association provides pre-approved

12 ABA "Digital White Box" Mailing Put your books front-and-center in the minds of indie booksellers and drive Indie Next nominations. Our monthly Digital White Box in partnership with the American Booksellers Association provides pre-approved access to each book via secure widget. $500/title. Very strong open rate! Plus, we cross-promote the Indie Next List each month on our blog and in the Recognition section of the title details page.

School & Library Marketing Reach our highly engaged librarians & educators

We cross-promote the LibraryReads List each month on our blog and in the

A very cost-effective way to drive librarian recommendations, LibraryReads

13 School & Library Marketing Reach our highly engaged librarians & educators for one low price! Spotlight: $450 Regular: $350 Plus! We cross-promote the LibraryReads List each month on our blog and in the Recognition section of the title details page. A very cost-effective way to drive librarian recommendations, LibraryReads nominations, and library orders. New! Reach specific segments of Educators (K-12, higher ed, etc.) to encourage course adoption.

Reach a strong and vibrant UK community Interested in reaching members who are based in the UK? We have a few options: Nominate for UK Books of the Month.

14 Reach a strong and vibrant UK community Interested in reaching members who are based in the UK? We have a few options: Nominate for UK Books of the Month. (Details on next page) Book a spot in a Roundup sent only to UK-based members. Check the Editorial Calendar; we have more options than ever and price is just 150 per title for inclusion. Or reserve a custom eblast, highlighting a specific title, author or series. Flat rate for an eblast to all UK members is 500. Special bulk discount! Buy 5 UK eblasts and get 2 free UK Newsletter spots.

UK Books of the Month: A free promotion UK Books of the Month (BOTM) Roundup focuses on the best titles published each month in the UK, as selected by the NetGalley team.

15 UK Books of the Month: A free promotion UK Books of the Month (BOTM) Roundup focuses on the best titles published each month in the UK, as selected by the NetGalley team. Publishers can nominate up to two titles per imprint, per month. Inclusion is FREE, but not guaranteed, and the newsletter is sent to all UK members. If your title is selected as the top Book of the Month, 150 is payable (unless you opt out of that top placement, in which case your title will be given normal placement and another top title will be selected). Nominations close at 12 pm (UK time) the day before the promotion runs. A call for nominations is sent a week before the promotion. Titles must be available for requests from all member types before nomination. The Books of the Month are also published on our blog.

16 Special Opportunity for Per-Title Clients When you pay per-title to list your book on NetGalley, you have the option of bundling it with a spot in our scheduled NetGalley Newsletters. Our successful newsletters include an average of 10 titles from various publishers (with cover image, descriptive copy, and link to request the title). Per-Title Client spots will appear in the special "even more titles to enjoy" section. Newsletter spots and placement in the are filled first-come, first-served.

17 Feed Your Reader Custom eblasts NetGalley eblasts are extraordinarily successful and our most popular marketing program. Target the NetGalley community in the way you want by category, member type, country, comp title, prior activity to promote one or several books in a custom eblast. Run a special promotion (limited-time access, Wishing campaign, Read Now sampler, etc) or drive requests, reviews, pre-orders, and word-of-mouth eblast pricing tiers # of recipients: <10k 10-15k 16-20k 21-25k 26-30k $600 minimum $700 $900 $1200 $1500 Unusual design work could incur an additional charge. Dates book up months in advance, so reserve now and we ll follow up to discuss details and budget. Special 500 flat-rate price to reach UK members. Bulk discount! Buy 5 UK eblasts and get 2 free UK Newsletter spots.

18 Example eblasts We will repurpose your designs or match your branding.

19 Success Story A special invitation to read EVERY LAST WORD Widget campaign to members who reviewed comp title; book still Private for everyone else. 73% Open Rate Book later promoted widely in Teen Roundup rose to #1 Most Requested with over 15,600 Impressions; 450 Reviews!

20 2016 NETGALLEY EDITORIAL CALENDAR Newsletters (US/Worldwide) JAN FEB MAR Jan 13: Spring Adult Fiction* Jan 14: ABA Digital White Box (Winter Institute Preview) Jan 20: Spring Adult Non-Fiction* Jan 27: Spring Children s/middle Grade* Feb 3: Spring Biography & Memoir* Feb 4: Librarian Edition (all genres) Feb 4: ABA Digital White Box (Winter Institute ICYMI) Feb 10: Spring Teens/YA* Feb 17: Parenting & Families Feb 24: Cooking, Food & Wine Mar 2: Educator Edition (K-12 / Primary, Secondary) Mar 3: Librarian Edition (all genres) Mar 3: ABA Digital White Box Mar 9: Women s Fiction Mar 16: Debut Authors* Mar 23: Christian (Easter Preview) Mar 30: Romance (RT Preview)* APR MAY JUN Apr 6: Poetry (National Poetry Month) Apr 7: Librarian Edition (all genres) Apr 7: ABA Digital White Box Apr 13: Sci-Fi & Fantasy* Apr 20: Mystery & Thriller* Apr 23: Great books from UK/AUS available Worldwide Apr 27: BEA Preview Edition* May 4: Christian Book Award Winners** May 5: Librarian Edition (all genres) May 5: ABA Digital White Box May 18: Summer Reads* May 25: BEA Wrap-Up* Jun 1: GLBT Book Month Jun 8: ThrillerFest Preview Jun 9: Librarian Edition (ALA Annual Preview)* Jun 9: ABA Digital White Box Jun 15: Religion & Spirituality Jun 22: Fall Fiction & Literature* Jun 29: Romance (RWA Preview)* Jun 30: Librarian / University Educator Edition (ALA s Best of the Best from American University Presses )** This Editorial Calendar was published October 2015 and is subject to change. newsletters are sent to members who have indicated an interest in that specific category, or sent just to particular member types (librarians, educators, etc). Some Premium Editions are sent to all US members. Newsletters include an average of 10 titles from various publishers (with cover image, descriptive copy, and link to request the title). Newsletter spots and placement in the are filled first-come, first-serve. * denotes a Premium Edition (sent to a larger target list, increased price). ** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.

21 2016 NETGALLEY EDITORIAL CALENDAR Newsletters (US/Worldwide) JUL AUG Jul 6: Comics/Graphic Novels (Comic-Con Preview) Jul 7: Educator Edition ( Back to School K-12 / Primary, Secondary) Jul 7: Librarian Edition (all genres) Jul 7: ABA Digital White Box Jul 13: Fall Non-Fiction* Jul 20: Fall Teens/YA* Jul 27: Fall Children s/middle Grade* Aug 4: Librarian Edition (all genres) Aug 4: ABA Digital White Box Aug 10: History/Politics Aug 12: NetGalley Challenge Roundup (Publisher Sponsors) Aug 17: Business Aug 24: Humor/Entertainment New! Aug 31: Debut Authors* OCT NOV DEC Oct 5: Top Favorited Publishers Oct 6: Librarian Edition (all genres) Oct 6: ABA Digital White Box Oct 12: Mystery & Thriller (Halloween Preview)* Oct 19: Teens/YA* (Teen Read Week) Oct 26: Health/Self-Help ( New Year, New You Preview) Nov 2: Biography & Memoir Nov 9: Romance* Nov 10: Librarian Edition (all genres) Nov 10: ABA Digital White Box Nov 14: University Press Week (AAUP)** Dec 8: Librarian Edition (all genres) Dec 8: ABA Digital White Box SEP Sep 7: New Adult Sep 8: Librarian Edition (all genres) Sep 8: ABA Digital White Box Sep 14: Holiday Titles* Sep 21: Cooking, Food & Wine Sep 28: Sci-Fi & Fantasy* This Editorial Calendar was published October 2015 and is subject to change. newsletters are sent to members who have indicated an interest in that specific category, or sent just to particular member types (librarians, educators, etc). Some Premium Editions are sent to all US members. Newsletters include an average of 10 titles from various publishers (with cover image, descriptive copy, and link to request the title). Newsletter spots and placement in the are filled first-come, first-serve. * denotes a Premium Edition (sent to a larger target list, increased price). ** denotes a free newsletter. Inclusion determined by event/nominations. Contact us for more info.

22 2016 NETGALLEY EDITORIAL CALENDAR Newsletters (UK-Specific) UK-Specific Roundups Publishers from all territories can participate in any of our programs, but in addition we have newsletters just for our UK member community, as noted below. Our US/Worldwide newsletters are sent to members regardless of region, who have expressed an interest in that genre, so take advantage of those for titles with worldwide rights. Free for UK publishers: Books of the Month Roundup UK Books of the Month (BOTM) Roundup focuses on the best titles published each month in the UK, as decided by the NetGalley team. Publishers can nominate up to two titles per imprint, per month. Inclusion is FREE, but not guaranteed, and the newsletter is sent to all UK members. If your title is selected as the top Book of the Month, 150 is payable. (unless you opt out of that top placement, in which case your title will be given normal placement and another top title will be selected). Nominations close at 12pm the day before the promotion runs. A call for nominations is sent a week before the promotion. Titles must be available for requests from all member types before nomination. The Books of the Month are also published on our blog. UK NEWSLETTERS 21 Jan: BOTM (March books) 9 Feb: Spring Fiction Roundup 25 Feb: BOTM (April books) 10 Mar: Debut Fiction Roundup 24 Mar: BOTM (May books) 23 Apr: Great books from UK/AUS available Worldwide (sent to US members) 28 Apr: BOTM (June books) 6 May: Teen/YA Roundup 26 May: BOTM (July books) 23 Jun: BOTM (August books) 8 Jul: Fall Fiction Roundup 28 Jul: BOTM (September books) 25 Aug: BOTM (October books) 9 Sep: Debut Fiction Roundup 22 Sep: BOTM (November books) 7 Oct: Romance Roundup 27 Oct: BOTM (December/January books) 24 Nov: BOOKS OF THE YEAR 15 Dec: BOTM (February books)

23 2016 NETGALLEY EDITORIAL CALENDAR Online Content (US/Worldwide) Nominate your book for the Featured section on NetGalley, which receives over 460,000 views per month (the second highest viewed page, behind Search), at a new lower price point for 2016, with distinct themes to target engagement. Watch for our Social Media coverage of industry events. on Facebook and Twitter, and feel free to cross-promote! Ongoing blog series include promoting the Indie Next List and LibraryReads Lists each month. THEMES FOR FEATURED TITLES SOCIAL MEDIA FOCUS JAN Jan 4: The Books of ALA Midwinter Jan 11: Top Spring Fiction Jan 18: Top Spring Non-Fiction Jan 25: Top Spring Children s / Middle Grade FEB Feb 1: Black History Month Feb 8: Valentine s Day / Anti-Valentine s Feb 15: Reads for Teens and Parents Feb 22: Books for your inner chef (cooking) Feb 29: Top Reads for Teachers Feb 14: Library Lovers Day MAR Mar 7: Women s Fiction to celebrate International Women s Day (8th) Mar 14: Spring ahead with the luck of the Irish! (Daylight Savings + St. Patty s) Mar 21: Next in a Series books Mar 28: Romance (RT Preview) Mar 4: National Grammar Day APR Apr 4: National Poetry Month Apr 11: Sci-Fi & Fantasy Apr 18: Earth Day / Environmental Titles Apr 25: You can t get these at BEA Digital only Apr 1: School Library Month & D.E.A.R. Apr 2: International Children's Book Day Apr 11: National Library Week Apr 12: National Library Workers Day Apr 13: National Bookmobile Day Apr 20: London Book Fair Recap Apr 30: Independent Bookstore Day MAY May 2: Books perfect for Mother s Day May 9: BEA Featured Books May 16: Reads to jump-start your summer May 23: Last chance to get the books of BEA May 31: GLBT Book Month May 3: National Teacher Appreciation Day May 8: Mother s Day This Editorial Calendar was published October 2015 and is subject to change.

24 Sep 8: International Literacy Day Sept 6: National Read a Book Day 2016 NETGALLEY EDITORIAL Sep 26: Banned Books CALENDAR Week Online Content (US/Worldwide) THEMES FOR FEATURED TITLES SOCIAL MEDIA FOCUS JUN Jun 6: Featured Books at ALA Annual Jun 13: Books perfect for your summer picnic (International Picnic Day 18th) Jun 20: Fall Fiction/Literature Jun 27: Romance (RWA Preview) JUL Jul 5: The Books of Comic-Con Jul 11: Fall Non-Fiction Jul 18: Fall Teen/YA Jul 25: Fall Children s / Middle Grade Jul 1: Canada Day Jul 4: Independence Day Jul 25: Christmas in July AUG Aug 1: NetGalley Challenge Sponsors Aug 8: NetGalley Challenge Sponsors Aug 15: Picks for Book Clubs Aug 22: Books to make you LOL (Humor/Entertainment) Aug 31: Debut Authors to Watch Aug 1-12: NetGalley Challenge Aug 9: National Book Lovers Day Aug 13: International Left-Handers Day SEP Sep 6: New Adult Sep 12: Start planning holiday coverage Sep 19: Eat. Read. Repeat. (Cooking, Food & Wine) Sep 26: Escape our world with Sci-Fi / Fantasy Sep 8: International Literacy Day Sept 6: National Read a Book Day Sep 26: Banned Books Week OCT Oct 3: Breast Cancer Awareness Oct 10: Books for National Book Month Oct 17: Teen Read Week Oct 24: Start planning New Year, New You coverage Oct 31: Horror for Halloween Oct 5: World Teacher s Day Oct. 17: National Friends of Libraries Week NOV Nov 7: Romance books to warm you up Nov 14: Picture Book Month Nov 21: Be thankful for reading week Nov 28: Best Books of the Year Nov 1: Author s Day Nov 8: Election Day Nov 26: Indies First/Small Business Saturday DEC Dec 5: Books perfect for gifting Dec 12: Religions/Spirit of the season Dec 19: Holiday Titles Dec 26: Make these the first books you read in 2017 Dec 1: Read a New Book Month This Editorial Calendar was published October 2015 and is subject to change.

25 2016 NETGALLEY CHALLENGE Stay tuned for sponsorship opportunities for the 2016 NetGalley Challenge. The 2015 Challenge saw our highest numbers yet, with over Book Advocates participating in our activities. One publisher sponsor raved: We're already blown away by the tremendous response on just about everything. If the book proves to be as popular as we expect, I'm sure we'll have NetGalley and all of the professional reviews to thank.

4.3 Million+ 110, % 1 Million+ 55,000+ Book Discovery Begins Here! pageviews per month. unique visitors per month

4.3 Million+ 110, % 1 Million+ 55,000+ Book Discovery Begins Here! pageviews per month. unique visitors per month Book Discovery Begins Here! Promote your books to the powerful NetGalley community of over 350,000 highly engaged book advocates. Make NetGalley a central part of your launch campaign to generate reviews