2019 MEDIA KIT. Book Discovery Begins Here! Make NetGalley marketing programs a central part of your launch plans. New for 2019! NetGalley Advanced

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1 Book Discovery Begins Here! Make NetGalley marketing programs a central part of your launch plans. Use our powerful platform to reach trade professionals and early influencers pre-publication, generate reviews, run giveaways, advertise around the pub date, and connect directly with your audience. The NetGalley Community 470K members worldwide: 62% Reviewers 13% Educators 10% Media 10% Librarians 5% Booksellers We have a program for every budget, goal, and type of book. Because of the popularity of our programs, and our commitment to never over-mailing our reader community, dates are often booked months in advance for promotions. We encourage you to contact us for a custom, discounted proposal if you wish to purchase in bulk. New for 2019! NetGalley Advanced Introducing a new level of service to help publishers track and analyze NetGalley trends across divisions, and make strategic decisions earlier. NetGalley Advanced will help you draw clear correlations between promotions and activity. Community Activity 167K unique visitors each month 242K requests each month 92% approved books are downloaded 60K reviews/feedback each month Learn more about NetGalley Advanced on page 12. 1

2 Marketing Programs Overview On-Site Promotions Category Spotlights a week-long spotlight on a NetGalley.com category page to drive the action you want most. $99 per title, per week, per category. Featured Placement Join our weekly Featured Titles to get extra exposure for books with distinct themes to target engagement. $110 per title, per week. Promotions NetGalley Newsletters Secure a spot in our successful newsletters, targeted by category interest (weekly) and member type (monthly). $ per title. Dedicated eblasts Get outstanding results with a custom, highly targeted campaign to meet your goals for one book or several. $1 minimum price. Free Promotions Homepage Titles Have a book that needs a little boost of activity? Each week we choose 6 lucky books to appear on the NetGalley.com homepage. FREE! Final selection not guaranteed. Nominate Cover Love Have an in-house favorite cover design? Tell us! We highlight our favorite book covers in a monthly Cover Love blog series. FREE! Final selection not guaranteed. Nominate 2

3 Category Spotlights Be the first to catch the eye of readers, before they browse! a week-long spotlight on a NetGalley.com category page to drive the action you want most. SPOTLIGHT BOOK Soon to be a major motion picture! Mother knows best takes on a sinister new meaning in this unsettling thriller perfect for fans of Neil Gaiman, Grimms Fairy Tales, and Aimee Molloy's The Perfect Mother. Compulsive, creepy, and inspired by some our darkest fairy tales, Little Darlings will have you checking and rechecking your own little ones. Just to be sure. Just to be safe. Read more Request Little Darlings Melanie Golding Three types of Category Spotlights: REQUEST Spotlight. Highlight a title in a Category to maximize impressions and requests from NetGalley members. READ NOW Spotlight. Maximize downloads by highlighting a title that is set to Read Now (where members will have instant approval to download your title). RETAIL Spotlight. Running a deal on a retail site? Highlight a weekly deal, or a newsworthy hook, on NetGalley for members to purchase the book. Great option once the title is Archived in NetGalley, or a great way to drive Pre-Orders! $99 per title, per week, per category Bulk discount: 5 for the price of 4. All five must be submitted at the same time. 3

4 Featured Placement Join our weekly Featured Titles to get extra exposure for books with distinct themes to target engagement. Each Featured spot runs for a full week on the main FIND TITLES landing page. Books must be available for Request at the time of the promotion to be eligible. The NetGalley FIND TITLES landing page has most traffic after homepage. $110 per title, per week 4

5 2019 Weekly Themes for Featured Titles JAN FEB MAR APR MAY 07: Spring Fiction 14: Spring Nonfiction 21: Spring Children s & Middle Grade 28: Spring Biography & Memoir 04: Black History Month (Nonfiction & Diversity) 11: Valentine s Day (Romance) 18: Spring Young Adult 25: Mystery & Thrillers 04: Women s Fiction (to celebrate International Women s Day) 11: Cookbooks 18: Next in a Series books 25: Debut Authors 01: National Poetry Month 08: Literary Fiction 15: Paranormal 22: Earth Day & Environmental Titles 29: Sci-Fi & Fantasy 06: Women s Fiction 13: BookExpo Featured Books 20: Fall/Winter Children s & Middle Grade 27: Weddings (Bridal Planning, Self-Help, Romance Fiction) JUL AUG SEP OCT NOV 01: Summer Reads 08: Romance 15: Fall/Winter Fiction 22: Historical Fiction 29: Science & Nature 05: History & Politics 12: Debut Authors 19: Picks for Book Clubs 26: True Stories (Bio/Memoirs, History, True Crime) 02: Mystery & Thrillers 09: Books for Music Lovers 16: All about Animals (Fiction & Nonfiction) 23: Sci-Fi/Fantasy 30: Multicultural Interest 07: Historical Fiction 14: Teen Read Week 21: Start planning New Year, New You coverage (Health/Self-Help) 28: Mystery & Horror 04: Picture Book Month 11: Romance 18: Sci-Fi/Fantasy 25: Books perfect for gifting JUN 03: GLBT Book Month 10: Featured Books at ALA Annual 17: Fall/Winter Nonfiction 24: Fall/Winter Young Adult DEC 02: Cozy mysteries for cold weather 09: Religions/Spirit of the season 16: Fiction 23: Best of 2019 Cover Love 30: Make these the first books you read in 2020 Here This Editorial Calendar was published October 5, 2018 and is subject to change. 5

6 NetGalley Newsletters Take advantage of the easiest and most cost-effective way to get your book in front of the members who will love it. Books promoted in our newsletters are consistently among the top requested of their kind. These successful newsletters include an average of 10 titles from various publishers; spots filled first-come, first-served. spots in our Newsletters to reach: Librarians, Educators, Indie Booksellers (Monthly) Nonfiction This season brings us some fascinating Nonfiction reads. We're highlighting some picks below, and discover more Nonfiction here. Enjoy! And make sure to submit your Feedback to the publisher. Spotlight Title A Mind Unraveled by Kurt Eichenwald The Class by Heather Won Tesoriero The Class tells the story of an extraordinary year in the life of a visionary high school science teacher and his award-winning students, as they try to get into college, land prom dates... and possibly change the world. Andy Bramante left his successful career as a corporate scientist to teach public high school and now helms one of the most remarkable classrooms in America. Moving, funny, and heartfelt, The Class is a testament to the power of a great teacher to help kids realize their potential. Ballantine Books Pub Date: Sep 4, 2018 Science White Kids by Margaret A. Hagerman Roundup Request It Crave by Christine O'Brien All member types interested in a particular category/genre (Weekly per Editorial Calendar) Books don t need to be available for Request in order to be in a newsletter, if you d prefer to generate Wishes (or Pre-Orders with a retail link). NetGalley Newsletters are highly targeted to members who have engaged with books or promotions for that category. Averaging 37% open rate with 5% CTR! The compelling story of an acclaimed journalist and White Kids explores how white, affluent children A memoir of a life spent struggling with food from New York Times bestselling author s ongoing struggle with epilepsy his torturous decision to keep his condition a secret to avoid discrimination, and his ensuing decades-long battle to not only survive, but to thrive. growing up in the United States today form ideas about race, racism, inequality, and privilege. By understanding how these children produce, reproduce and interpret racial ideologies, the author provides ideas as to why structures of white supremacy endure in the United States. water fasts to late night binges and the lifelong journey to find balance. Christine O'Brien remembers growing up in NYC's famous Dakota apartment with her powerful father, her beautiful mother, and a food obsession that consumed her. Available to Read Now for 7 days! Request It Request It Read Now Spotlight placement: $700 Regular placement: $600 Each Newsletter contains one Spotlight placement 6

7 2019 Editorial Calendar for NetGalley Newsletters JAN FEB 09: Spring Fiction 10: Librarian Edition (ALA Midwinter Preview) 10: ABA Digital White Box (Winter Institute Preview) 16: Spring Nonfiction (& True Crime) 23: Spring Children s & Middle Grade 30: Spring Biography & Memoir 06: Black History Month (Nonfiction & Multicultural Interest) 07: Librarian Edition (all genres) 07: ABA Digital White Box (Winter Institute ICYMI) 13: Romance 20: Spring Young Adult 27: Mystery & Thrillers JUL AUG 10: Romance (RWA Preview) 11: Librarian Edition (all genres) 11: ABA Digital White Box 17: Fall/Winter Fiction 18: Educator Edition ( Back to School K-12) 24: Historical Fiction 31: Sci-Fi & Fantasy 07: History & Politics 08: Librarian Edition (all genres) 08: ABA Digital White Box 14: Debut Authors 21: Paranormal 28: Young Adult MAR 06: Women s Fiction 07: Librarian Edition (all genres) 07: ABA Digital White Box 13: Educator Edition (K-12) 20: Christian Books 27: Debut Authors SEP 04: Psychological Thrillers 05: Librarian Edition (all genres) 05: ABA Digital White Box 11: Holiday Titles 18: Women s Fiction 25: Sci-Fi & Fantasy APR MAY JUN 03: Nonfiction 04: Librarian Edition (all genres) 04: ABA Digital White Box 10: Literary Fiction 17: Mystery & Thrillers 24: Historical Fiction 01: Sci-Fi & Fantasy 02: Librarian Edition (all genres) 02: ABA Digital White Box 08: Summer Reads 15: BookExpo Preview Edition 22: Fall/Winter Children s & Middle Grade 29: ThrillerFest Preview 05: GLBT Book Month 06: Librarian Edition (ALA Annual Preview) 06: ABA Digital White Box 12: BookExpo Wrap-Up (ICYMI) 19: Fall/Winter Nonfiction 26: Fall/Winter Young Adult OCT NOV DEC 02: Multicultural Interest 03: Librarian Edition (all genres) 03: ABA Digital White Box 09: Biography & Memoir 16: Young Adult (Teen Read Week) 23: Health/Self-Help 30: Mystery & Horror 05: University Press Week (AAUP) 06: General Fiction 07: Librarian Edition (all genres) 07: ABA Digital White Box 13: Romance 05: Librarian Edition (all genres) 05: ABA Digital White Box Here This Editorial Calendar was published October 5, 2018 and is subject to change. 7

8 Reach Enthusiastic Librarians Librarians are the original recommenders and key advocates of NetGalley. "I'm able to preview books that I am considering for a collection with a tight budget. I need to know that what I purchase is going to be a quality title that my patrons will enjoy and NetGalley helps me do that." Librarians on NetGalley generate LibraryReads nominations monthly. What to Read This Month Librarians, this newsletter has titles especially for you. Don't forget to submit your Feedback on NetGalley, including answering the yes/no questions and nominating your favorites for LibraryReads. Spotlight Title Request It Golden Child by Claire Adam Librarian Edition For readers of Celeste Ng, Khaled Hosseini, and Cristina Henríquez comes Golden Child, a new novel from Sarah Jessica Parker s imprint, SJP for Hogarth. This deeply affecting debut set in Trinidad, follows the lives of a family as they navigate impossible choices about scarcity, loyalty, and love. A stunning novel written with force and beauty. Though true to herself, Adam's work stands tall beside icons of her tradition like V. S. Naipaul. Jennifer Clement, author of Gun Love SJP for Hogarth Pub Date: Jan 29, 2019 General Fiction a spot in our monthly Librarian Newsletter to reach over 21K librarians in US & Canada, included over 6K validated ALA members! - as of October 2018 Professor Chandra Follows His Bliss by Rajeev Balasubramanyam The Stranger Diaries by Elly Griffiths Finding Dorothy by Elizabeth Letts Monthly Librarian Edition newsletter averages 31% open rate with over 5% CTR! Professor Chandra is as acerbic and unbending a curmudgeon as one could wish to find scowling from the pages of a novel. Searingly funny, uplifting, and wonderful. Helen Simonson, author of Major Pettigrew's Last Stand Follow the completely infuriating, utterly charming Professor Chandra as he tries to answer the biggest question of all: What makes us happy? Goose-bump spooky, smart, and haunting, in every sense. I loved this book! And you will too. Louise Penny From the author of the beloved Ruth Galloway series, a modern gothic mystery for fans of Magpie Murders and The Lake House. Available to Read Now for one week. This richly imagined novel tells the story behind The Wonderful Wizard of Oz, the book that inspired the iconic film, through the eyes of author L. Frank Baum s intrepid wife, Maud. Request It Read Now Request It Spotlight placement: $700 Regular placement: $600 Each Newsletter contains one Spotlight placement 8

9 Engage Key Buyers and Bookstore Staff Make your books front of mind for booksellers, to promote handselling and drive Indie Next List nominations. Booksellers on NetGalley generate 700 Indie Next List nominations monthly. The Digital White Box tells me which galleys to move to the top of the pile on my desk that I've gotten already from reps." Over 800 validated ABA member booksellers are opted into our monthly Digital White Box , in partnership with the ABA. - as of October 2018 October Digital White Box Dear booksellers, please enjoy these books that publishers don't want you to miss! As always, we want to hear from you. Reply to this if you have questions, need help, or wish to sign up other members of your staff for future editions. Don't forget to nominate titles for the Indie Next List via NetGalley! Just use the Feedback button (here's how). Finding Dorothy by Elizabeth Letts You're pre-approved for these galleys! Her One Mistake by Heidi Perks The Unwinding of the Miracle by Julie Yip-Williams Monthly Digital White Box newsletter averages 41% open rate with over 6% CTR! Booksellers love it as an alert. This richly imagined novel tells the story behind The Wonderful Wizard of Oz, the book that inspired the iconic film, through the eyes of author L. Frank Baum s intrepid wife, Maud. Letts is the #1 New York Times bestselling author of Indie Next List Pick The Eighty-Dollar Champion and The Perfect Horse. In her new novel Finding Dorothy, she tells a story of love, loss, inspiration, and perseverance, set in America s heartland. Heidi Perks' darkly twisted debut showcases the complexities of female friendship, marriage, and motherhood with a compulsively-readable, suspensful plot that is psychological suspense at its best. Her One Mistake will appeal to the voracious readers who loved Big Little Lies, Gone Girl, and The Couple Next Door, and are looking for their next great read right after the holiday season. As a young mother facing a terminal diagnosis, Julie Yip- Williams began to write her story. What began as the chronicle of an imminent and early death became something much more a powerful appeal to the living. Indie booksellers will find The Unwinding of the Miracle to be an important addition to their communities, as it will easily move readers by its bracing and honest account of facing hard truths. $500 per title for inclusion Inclusion grants pre-approved access (via secure widget) for the recipient ABA booksellers. 9

10 Dedicated, Custom eblasts NetGalley eblasts are extraordinarily successful and our most popular marketing program. Great way to run a special promotion (limited-time access, Wish campaign, Read Now sampler, etc) or jumpstart requests, reviews, pre-orders, and word-of-mouth. Target who you most want to reach (by genre interest, member type, comp title activity, country, and more). Promote one or several books; design in-house or we ll use our template. Drive any action: limited-time read now, widget access, wishes, pre-orders, requests, etc. Dates book up months in advance. ASAP and we ll follow up to discuss details and budget. Overall average 33% open rate & 5% CTR for dedicated eblasts, with some even higher depending on target list! $1, minimum price, to reach 15, highly engaged members. Price increases dependent on size of target list. We work closely with you to confirm the best recipient list to match your goals for the particular campaign. Ask us about bulk packages! 10

11 Eblast Design Specs Materials due 5 business days prior to eblast send date. If you ll handle design in-house: Provide us with a single designed eblast image, which will have a single click-through link (usually the NetGalley title record). If you wish to include more than one book in the eblast, please note that we no longer use image maps (as they are not responsive on mobile devices), so we'll be manually separating the image to link each area to its respective NetGalley title record so we recommend the image has one solid (non-gradient) background. The full eblast image should be a JPG or PNG file that is 600px wide and no larger than 200 KB in order to fit our eblast template. If you want us to design within our templates: Provide descriptive and headline copy, and any images and book covers, as well as external (non-netgalley) click-through links. If you have design assets being used for other ads/promos or author s website, we love to re-purpose those to make the eblast match the overall branding. Banner/header images should be 600px wide (and we recommend no taller than 240px) to fit our template. 11

12 Introducing: NetGalley Advanced A new level of service to help publishers track and analyze NetGalley trends across divisions, and make strategic decisions earlier. We help books succeed. We help you succeed. NetGalley has always proudly created tools that are designed to dovetail with your current strategies while expanding your reach. Now more than ever before, publishers rely on data to gain insight and drive future decisions. With this in mind, we are excited to introduce NetGalley Advanced, which offers even more tools and reports for every level of your organization. Less time executing strategies, more time refining them Title Timeline: Schedule title availability with customizable step-by-step phases Read Now limits based on date or number of copies View and add marketing promotions Insight about your audience and strategies Clear correlations between promotions and activity Multiple new downloadable charts, viewable at company- or imprint-level. Activity By Member Type Graph Gain understanding about each member type Type of Access Charts See how your content is being accessed View your availability strategies over time See how your strategies impact activity Top Performers List Identify which titles have the most activity across divisions Filter by category and/or type of activity Titles Created Over Time Ensure your newest books are added to NetGalley Title-level Type of Activity Graph Demonstrate activity generated by marketing promotions Filter by type of activity Clearly identify activity over time Trends across divisions and streamlined access Company Admin Dashboard Discover trends, note differing strategies, and identify successes Reports available at company- or imprint-level Streamlined navigation into imprint accounts. Dive down to title-level as needed. For more information, pricing, or to schedule a demo, Kristina.Radke@NetGalley.com 12

13 Introducing: NetGalley Advanced New title-level insights demonstrate the impact of marketing promotions. Title Activity Impressions Feedback Category Spotlight 0, /00 00/00 00/00 00/00 00/00 00/00 00/00 00/00 00/00 00/00 00/00 00/00 00/00 00/00 Feedback Social Shares Reviews Excerpt Impressions Promotions Easily identify top performing titles across divisions (and filter by type of activity, genre/category, etc). Top Performing ebook Titles Sort by Feedback Show All Categories The 7½ Deaths of Evelyn Hardcastle Stuart Turton Category Names Go Here Publisher Imprint Name, Views Days Active Baby Teeth Zoje Stage Category Names Go Here Publisher Imprint Name, Views Days Active Part of It Ariel Schrag Category Names Go Here Publisher Imprint Name, Views Days Active All We Ever Wanted Emily Giffin Category Names Go Here Publisher Imprint Name, Views Days Active For more information, pricing, or to schedule a demo, Kristina.Radke@NetGalley.com Kristina.Radke@NetGalley.com 13

14 Introducing: NetGalley Advanced Plus: The new Title Timeline provides full campaign and availability scheduling, including limiting Read Now by number of downloads or by time. Title Timeline Phase 1 Private / Not Available in Find Titles started on 02MAR19 Add a Promotion to this Phase Phase 2 EDIT Read Now starting on 14MAR19 Download Limited to 500 Members Set Title to Private if Limit is met before next phase Add a Promotion to this Phase Add Another Phase I m Done with Timeline Archive Date EDIT This title has an archive date of 01MAY19 For more information, pricing, or to schedule a demo, Kristina.Radke@NetGalley.com Kristina.Radke@NetGalley.com 14