2018 MEDIA KIT. Introducing thousands of readers to up and coming authors

Transcription

1 2018 MEDIA KIT Introducing thousands of readers to up and coming authors Creating unique platforms for writers, publishers and brands to grow fans and drive sales

2 WELCOME TO BOOKTRIB.COM Booktrib.com was created for people who love books and love learning about great authors they may never have heard of. Simply put, Booktrib.com brings discerning readers and rising authors closer together and in a big way, with more than 50,000 unique monthly website visitors and close to 500,000 views on social media. Booktrib.com is produced by Meryl Moss Media, a leading literary publicity firm which for more than 25 years has helped authors discover who they are and who they strive to be. Through publicity campaigns that are seamless, newsworthy and on target, Meryl Moss Media has surpassed the competition because of its experienced and skillful agility creating smart and powerful mediagenic stories and pitches. When traditional media outlets years ago started reducing their coverage of books and authors, Meryl Moss put a stake in the ground and founded Booktrib.com to keep books alive and relevant, featuring under-theradar authors who deserved to be noticed and who readers would enjoy discovering. The site features in-depth interviews, reviews, video discussions, podcasts, even authors writing about other authors. Booktrib.com is a haven for anyone searching for his or her next read or simply addicted to all things related to books. Meryl Moss Debut and established authors, as well as book publishers and other brands associated with the book industry, come to Booktrib.com for help generating awareness, increasing followers, and ultimately selling more books. 2

3 BOOKTRIB IS PART OF A GREATER WHOLE... Publicity and Public Relations BookTrib Concierge Publishing & Packages Meryl Moss Media Partnerships Influencer Engagement Social Media 3

4 WITH UNIQUE OPPORTUNITIES TO PROMOTE BOOKS AND AUTHORS Social Media Author Programs Publisher Platforms BookTrib.com Partnerships Advertising and Sponsorships 4

5 WHY BOOKTRIB.COM? There are many websites in the universe that provide extensive information about books. They come in all shapes and sizes. Booktrib.com, on the other hand, is THE SITE that focuses on debut and up and coming authors. Booktrib.com is where readers turn to discover emerging wordsmiths who are experts at their craft, top-notch storytellers, and some day could be household names. Booktrib.com is committed to generating attention and audiences for these talented authors and etching their names into the literary landscape. If you are a new author or if your organization represents a rising star, then a promotional campaign with Booktrib.com is a sound part of your strategy. All-Star Team of Contributors Neil Nyren Former Executive VP, Associate Publisher and Editor in Chief of G.P. Putnam s Sons. Winner of the 2017 Ellery Queen Award from the Mystery Writers of America. Writes a monthly publishing column for the MWA newsletter The Third Degree and is an Editor at Large for CrimeReads. Susan Shapiro Barash Author of 13 non-fiction women s issue books. Teaches gender studies at Marymount Manhattan College. Her novel Between the Tides is published under the pen name Susannah Marren. Joseph Olshan Award-winning American novelist. His first novel, Clara s Heart, won the Times/ Jonathan Cape Young Writers Competition and went on to be made into a feature film starring Whoopi Goldberg. Author of nine novels, has written extensively for newspapers and magazines, including the New York Times, The Wall Street Journal, The Washington Post, The Chicago Tribune, Harpers Bazaar, People magazine and Entertainment Weekly. 5

6 Jon Land All-Star Team of Contributors (cont.) Bestselling author of over 25 novels, many of them based on extensive travel and research as well as a 25-year career in martial arts. Associate member of the U.S. Special Forces and Vice President of Marketing for the International Thriller Writers. Joanna Poncavage Has been a national magazine editor and newspaper journalist, writing hundreds of features for Organic Gardening, Mother Earth News and The Morning Call newspaper. Author of several gardening books, she s now a freelancer while writing a memoir, short stories and poetry. Claudia Keenan Historian of American education and independent scholar who has published on such topics as progressive education, history of debate, and First Ladies. Jennifer Blankfein Freelance marketing consultant and book reviewer. Loves to talk about books, is an avid reader, and writes a blog, Book Nation. Bookish Content Partners Gives readers more information about the books, authors, and genres they love while also introducing them to new titles, debut writers, and genres they never thought they d read. From the casual reader to the one who documents each and every book read in a color-coordinated spreadsheet. Delphinium Books Committed to publishing original, important voices, be it fiction or non-fiction, in contemporary society. Recognizes excellence in writing, and thereby brings it to public attention. Early Bird Books Offers free and bargain ebooks that match your interests. Editors select the best titles to recommend, based on what you like to read. You can sign up for free, read the books on any device, and the books are yours to keep. 6

7 Random House/Signature Views Provides readers with unique points of view built atop a literary foundation. Creates videos featuring the brightest minds in print. Tall Poppies A group of women writers in a variety of genres with all kinds of publishers, connecting with women readers all over the world. NetGalley NetGalley is an innovative and easy-to-use online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators. NetGalley delivers digital galleys, often called advance reading copies, or ARCs, to professional readers and helps promote new and upcoming titles. Professional readers--reviewers, media, journalists, bloggers, librarians, booksellers and educators--can join and use NetGalley at no cost. Just the Right Book Podcast A podcast hosted by Roxanne Coady, owner of famous independent bookstore R.J. Julia Booksellers in Madison, CT, that will help you discover new and noteworthy books in all genres and give you unique insights into your favorite authors. The Mary Sue Sits at the nexus of pop culture and the uncharted universe: geek culture, comic book movies, genre television, space exploration, emerging technologies, the coolest video games, and the weirdest finds on the internet. Promotes and celebrates diversity and women s representation in all of these areas. Writer s Bone Podcast A podcast to discuss books and some of the two hosts other favorite things. Author interviews, works of fiction, and Boneyard discussions along the way. AuthorBuzz A marketing and promotion service that lets authors make a personal connection with the people who buy, sell, read, and recommend their books. Offers everyone from independent writers to major publishers the opportunity to connect their books with the right audience. 7

8 THE BOOKTRIB.COM ECOSYSTEM 21% GENDER 50,303 Page Views Per Month 79% AGE DEVICES 18 to 24 20% 25 to 34 34% Mobile 46% 35 to 44 18% Over 44 28% 0% 5% 10% 15% 20% 25% 30% 35% 40% AUDIENCE INTERESTS Desktop 44% Books & Literature Media & Entertainment Art & Theatre Food & Dining News & Politics Tablet 10% Travel Technology Home & Garden Music 8

9 SOCIAL MEDIA Reaching over 450,000 readers 438,933 Followers 15,670 Followers 6,707 Followers 4,062 Followers BOOK GIVEAWAYS BOOKTRIB.COM YOUTUBE CHANNEL 442,915 Views Over 1 MILLION minutes watched 665 Entries a month NEWSLETTER 15,465 subscribers 9

10 ADVERTISING OPPORTUNITIES HOME PAGE (per week) LOCATION DIMENSIONS PRICE Top Banner 1080 x 150 $790 Mid Banner 1080 x 150 $550 Third Banner 1080 x 150 $390 Specific Book Genre 1080 x 150 $550 Medium Rectangle top 300 x 250 $580 Medium Rectangle mid 300 x 250 $450 Medium Rectangle low 300 x 250 $300 INSIDE CATEGORY PAGE (per week) LOCATION DIMENSIONS PRICE Top Banner 1080 x 150 $650 Mid Banner 1080 x 150 $470 Third Banner 1080 x 150 $345 Medium Rectangle top 300 x 250 $500 Medium Rectangle mid 300 x 250 $380 Medium Rectangle low 300 x 250 $265 AUTHOR PROFILE PAGE (per week) LOCATION DIMENSIONS PRICE Top Banner 1080 x 150 $650 Mid Banner 1080 x 150 $470 Third Banner 1080 x 150 $345 Medium Rectangle top 300 x 250 $500 Medium Rectangle mid 300 x 250 $380 Medium Rectangle low 300 x 250 $265 10

11 ADVERTISING OPPORTUNITIES GIVEAWAY HOME BOX AND PAGE (per week) LOCATION DIMENSIONS PRICE Top Banner 1080 x 150 $650 Mid Banner 1080 x 150 $470 Third Banner 1080 x 150 $345 Medium Rectangle top 300 x 250 $500 Medium Rectangle mid 300 x 250 $380 Medium Rectangle low 300 x 250 $265 BOOKTRIB NEWSLETTER (per week, ed to more than 15,000 subscribers) LOCATION DIMENSIONS PRICE Top Banner 1080 x 150 $550 Mid Banner 1080 x 150 $400 Third Banner 1080 x 150 $250 11

12 AUTHOR OPPORTUNITIES Booktrib.com offers a variety of exciting options for authors to promote individual titles as well as their complete body of work. Pricing below is for individual elements. Package pricing for bundled items is also available upon request. PROMOTION DETAILS PRICE Author Info Profile Dedicated page runs on website $375 Author Q&A Interview Author YouTube Interview Author YouTube Interview With NetGalley Bonus Author mention in Booktrib Newsletter Dedicated eblast on behalf of author Book Giveaway Social media management Reviews on Amazon Feature story on website (promoted in newsletter) Appears on Booktrib YouTube channel (400k views) Live video author interview, also distributed to 25,000 NetGalley book influencers $400 $500 $1,500 ed to 15,000 subscribers $150 ed to 15,000 subscribers $1,150 Runs on website for one week, promoted on social media and newsletter (5-book limit) Daily posts, build followers, track analytics We will tap into our database of over 1,000 Amazon book reviewers and invite them to review your work. $75 per promotion Twitter $650 a month Facebook $650 a month Instagram $650 a month $1,500 Facebook Live Promotion Contact us Contact us Author to Author book review program Write a review for Booktrib and we ll have another author write one for you. Twice the exposure. $250 LitGram Instagram Fan Builder (coming soon) Starts at $99 a month Meryl Moss Media Full Public Relations Program Complete book publicity from soup to nuts. 25 years of expertise. Major media exposure. Contact us for more information 12

13 PUBLISHER OPPORTUNITIES Booktrib.com and Meryl Moss Media know it is essential to develop strong, lasting, win-win partnerships with publishers. We also understand that publishers need to get the most bang for the buck when it comes to generating top-level publicity for the authors they represent. While publishers may select from the vast array of marketing opportunities throughout this Media Kit, Booktrib.com also has created three packages specifically for publishers, designed to get the most at a fair cost for that one special author or to gain maximum exposure for publishers looking to promote multiple titles. Choose the package best suited for your needs, or ask us about custom programs tailored exclusively for your specific needs. PACKAGE DETAILS PRICE One-book promotion package Website rectangle ad, author interview, book giveaway, social media mention $950 (A la carte cost: $1,225) Four-book promotion package Ten-book promotion package Website banner ad, 4 author interviews, 4 book giveaways, 4 social media mentions, newsletter mention, 4 authors on Author Profile Page 3 website banner ads, 10 author interviews, 10 book giveaways, newsletter mention, 10 social media mentions, dedicated eblast, Facebook Live, Author to Author book review program, 10 authors on Author Profile Page, inclusion in Publisher Roundtable Feature $3,150 (A la carte cost: $4450) $6,995 (A la carte cost: $14,350) 13

14 SPECIAL SPONSOR OPPORTUNITIES Ask us about partnering on these special projects or brainstorming to create a unique program perfectly positioned to promote your brand. b Emerging Writer Fellowship b Emerging Author Book Club b Book Club of the Month b Book Quote of the Day b Booktrib.com Writing Contest b Question of the Month b Quarterly Reader Surveys b Library Corner b Bookseller of the Week b Publisher of the Week b Blogger of the Week b New Authors Roundtable b Indie Booksellers Roundtable (Brooklyn Book Festival Sept ) b Thriller Authors Roundtable (ITW ThrillerFest July 10-13) b Romance Authors Roundtable (RWA Annual Conference July 18-20) b Young Adult Authors Roundtable b Literary Fiction Roundtable b Non-Fiction Authors Roundtable (NonFiction NOW Nov. 1-2) 14

15 THE COMPANY WE KEEP Here s a partial list of some of the clients that have worked with Booktrib.com parent Meryl Moss Media. BESTSELLERS ROMANCE BESTSELLERS 15

16 BUSINESS 16

17 NOVELS 17

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22 MEMOIRS 22

23 PERSONAL FINANCE 23

24 FOOD & WINE SELF HELP 24

25 SPIRITUALITY & RELIGION 25

26 ENVIRONMENT EDUCATION 26

27 HEALTH & FITNESS 27

28 PHOTOGRAPHY 28

29 TESTIMONIALS What authors are saying about their experience with Booktrib.com parent Meryl Moss Media: As a first-time author, I was amazed at how much great publicity Meryl Moss Media was able to generate for me in a very short time. I was transformed from being just another autism mom writing about my family s experience to an author/expert interviewed on many radio stations and television shows and was offered several speaking engagements. I was also featured in The New York Post and invited to write articles for numerous parents magazines and prominent blogs. I couldn t imagine a more picture perfect book launch, and would definitely return to Meryl with my second book. MARGUERITE ELISOFON, Author of My Picture Perfect Family: What Happens When One Twin Has Autism I would not launch another book without Meryl Moss Media Relations, Inc. KATHRYN MILES, Author of Superstorm: Nine Days Inside Hurricane Sandy Ten years out from the publication of my book, I can say without question that getting it published was the single best thing I ever did for business development. Meryl s team was critical to the book s launch. They set it on the right trajectory and I feel the book and I are still benefiting a decade later! I have been very fortunate to work with Meryl Moss Media Relations. They have created over a hundred interview opportunities for me, publicized my books all over the country, and given me excellent advice on how to expand my readership. I could not have found a better group. DAVID GAGE, PH.D., Founder of BMC Associates Bryan-Mattimore Idea- Stormers MIKE BOND, Author of Saving Paradise, The Last Savanna, Holy War, House of Jaguar and Tibetan Cross 29

30 TESTIMONIALS I just wanted to take a moment to thank you and your team for all your hard work on Spartan Fit! I know things have been so busy lately and you have done so much to help make this book a huge success and just wanted to make sure to thank you for all your work, your responsiveness, and willingness to do whatever it takes to help Joe and Spartan! Thank you! I feel so lucky to work with you. AMELIA GREEN-VAMOS, Director of Brand Communications Spartan Race Meryl Moss and her team gave Midnight in Berlin a huge boost in the US and made it essential that I fly the Atlantic to fulfill the many interviews and speaking engagements that she and her team arranged for me. A fantastic service from highly skilled publicists who know the highways and byways of American media. JAMES MACMANUS, Midnight in Berlin Meryl and her staff are extremely smart, extremely capable, and hyper-aware of the media environment the right combination of flexibility and tenacity for high-level promotion. Plus, they are a pleasure to work with. FREDERICK KAUFMAN I love the personal attention I received from working with Meryl Moss Media as well as from Meryl herself. As a client I felt I had my own team. I appreciated their openness, flexibility and integrity throughout the process. It was a delightful experience overall. MICHELINE NADER Meryl Moss and her team were instrumental in transforming my Leading Geeks book into the foundation for a satisfying career. If you ve invested your time, heart and soul in writing a book that you want to launch a career in writing, speaking and/or consulting, publicity is a critical component. Every day, more than a decade later, I still reap the benefits of the investment I made with Meryl & her team. PAUL GLEN Meryl Moss and her staff did everything she promised and then some during the time I retained her to help market my most recent two novels. I have been extremely pleased. Interviews and appearances were arranged efficiently providing wide exposure. In addition, they found blogs and reviewers to publicize the books. When my publisher s schedule slipped, Meryl was both gracious and flexible in rescheduling the appearances. I will certainly use Meryl again for my next book. ALLAN TOPOL 30

31 CONTACT US Thanks for your interest in marketing opportunities with We re here to create the right program that meets your specific objectives and drives your book sales through the roof. Looking forward to hearing from you. EDITORIAL AND SPONSORSHIP INQUIRIES Jim Alkon Editorial and Business Development Director Booktrib.com MEDIA INQUIRIES Carole Claps Senior Publicist Booktrib.com