BELONGS TO HIGHVIEW SINCE 2012

Size: px

Start display at page:

Download "BELONGS TO HIGHVIEW SINCE 2012"

Barry Richardson
5 years ago
Views:

1 INTRODUCTION

BELONGS TO HIGHVIEW SINCE 2012 HIGHVIEW IS AN

BRANDS IN EUROPE ON ALL RELEVANT PLATFORMS, FROM

THE FOCUS IS ON MUSIC AND FACTUAL ENTERTAINMENT

2 BELONGS TO HIGHVIEW SINCE 2012 HIGHVIEW IS AN INDEPENDENT MEDIA COMPANY THAT OPERATES VARIOUS MEDIA BRANDS IN EUROPE ON ALL RELEVANT PLATFORMS, FROM FREE-TV AND PAY-TV, FROM RADIO TO NEW MEDIA. THE FOCUS IS ON MUSIC AND FACTUAL ENTERTAINMENT OFFERINGS. CLEAR TARGET GROUP MUSIC TV 3 DOCUMENTATION CROSS- MEDIA SALES BROUGHT CONTENT

3 IS ON ALL RELEVANT PLATTFORMS FREE-TV ONLINE MOBILE RADIO Live-Stream App

4 SHOWS AS ONLY STATION IN GERMAN FREE TV REAL MUSIC TELEVISION AROUND THE CLOCK, 7 DAYS A WEEK.

PROGRAM THE PROGRAM IS FAMILY-FRIENDLY, YET

CULTIVATED, HAND-PICKED AND WITH CLAIM FOR

6 PROGRAM THE PROGRAM IS FAMILY-FRIENDLY, YET PROGRESSIVE, EASY AND MAINSTREAM, BUT ALWAYS CULTIVATED, HAND-PICKED AND WITH CLAIM FOR GENERATIONS, ARE SHAPED BY GROWING UP IN AND WITH POP CULTURE. IS WELL-MADE, SELECTED AND JOURNALISTIC LEVEL MUSIC PROGRAMS. FROM STARS TO NEWCOMERS, FROM CLASSICS TO RARITIES. HANDCRAFTED IN 29 SHOWS. SALES BY IQ MEDIA MARKETING. TECHNICAL REACH: RISING...

7 AND SINCE DECEMBER 2012 ALSO AS

8 PLAYLIST MONTAG DIENSTAG MITTWOCH DONNERSTAG FREITAG SAMSTAG SONNTAG DISCO IPLANET IPLANET IPLANET IPLANET IPLANET IPLANET IPLANET BREAKFAST 6 BREAKFAST 6 BREAKFAST BREAKFAST CLUB BREAKFAST CLUB BREAKFAST CLUB 7 7 CLUB 7 CLUB 7 CLUB BREAKFAST CLUB 8 MORNING 8 MORNING 8 MORNING 8 MORNING 8 MORNING 8 8 MORNING COFFEE MORNING COFFEE 9 COFFEE 9 COFFEE 9 COFFEE 9 COFFEE 9 COFFEE CINEMA 10 ALLSTARS GOLD TASTEMAKER ALLSTARS TASTEMAKER TASTEMAKER 11 BRUNCH ALLSTARS 12 AMERICAN 12 GOLD PURE 90S GOLD ALLSTARS MADE IN TASTEMAKER ESSENTIALS 13 GERMANY UK SENSATIONS 14 ALLSTARS MADE IN GOLD UK SENSATIONS GOLD GERMANY TASTEMAKER ESSENTIALS 16 GOLD / LIGA 16 ALLSTARS S EXTREME BACKBEATS TASTEMAKER TASTEMAKER CONCERTS GOLD ESSENTIALS DINNER + BAR DINNER + BAR HITS ONLY 80S EXTREME DINNER + BAR 18 TUNES 18 TUNES PURE 90S JUKEBOX TUNES HITS ONLY ESSENTIALS STYLE 19 STYLE MADE IN DISCO 20 80S EXTREME 20 GERMANY 20 LADIES NIGHT GOLD CHEFSESSEL AMERICAN CINEMA DISCO LOVE LOUNGE 22 UK SENSATIONS LOVE LOUNGE SOUL BACKBEATS 23 ROCK 23 HITS ONLY ROCK ART

9 PROGRAMS AT A GLANCE IPLANET DAILY, A.M. (EXCEPT SUNDAY), SUNDAYS, A.M. IF AFTER A HARD DAY, THE LONGING FOR PEACE, BEAUTY AND RELAXATION IS AT ITS GREATEST AND THE PROSPECT OF HOLIDAYS IS THE LOWEST, WE OFFER THE ESCAPE TO IPLANET. SHOWS YOU THE BEAUTY OF OUR PLANET IN BREATHTAKING NATURE SCENES ALONG WITH THE MASTERPIECES OF GREAT LOUNGE COMPOSITIONS. BREAKFAST CLUB DAILY, 06:00-08:00 A.M. WAKE UP. MAKE BREAKFAST. THE RIGHT MUSIC FOR IT. IN THE BREAKTFAST CLUB WE PLAY THE VIDEO CLIPS YOU NEED FOR A GREAT MORNING. MORNING COFFEE DAILY 08:00-10:00 A.M. COFFE BREAK, READ THE NEWSPAPER. MORNING COFFEE - WITH US YOU ALWAYS LISTEN TO THE RIGHT SONGS YOU NEED TO START YOUR DAY RIGHT. A RELAXED MIX OF POP-HITS AND FEEL-GOOD SONGS. EVERY MORNING! BRUNCH CLASSIC MEETS POP SUNDAYS, A.M. SUNDAY IS IN MOST PEOPLE S LIVES THE ONLY DAY IN THE WEEK, WHICH GIVES US WHAT IS NOW CONSIDERED AS LUXURY: TIME. FOR THE COMPLETE ENJOYMENT OF THIS RARE LEISURE HOURS ON SUNDAY MORNING, YOU CAN SEE NOW ON A SUITABLE, VERY STYLISH, SOMETIMES SURPRISINGLY WEIRD MUSIC SHOW: SUNDAY BRUNCH ACCOMPANIES YOUR VERY OWN SUNDAY MORNING RITUAL WITH BOTH ELEGANT AND ORIGINAL MIX OF ENGELBERT AND ENYA, THE BEATLES AND BOCELLI, KENNY G AND CARPENTER, STRADIVARI AND STREISAND FOR A PERFECT SUNDAY.

10 PROGRAMS AT A GLANCE PURE 90S MONDAYS P.M., TUESDAYS, P,M, TWO HOURS OF NOTHING BUT VIDEO CLIPS, WHICH ACCOMPANIED US ON OUR WAY TO THE NEW MILLENIUM. THE ULTIMATE HITS OF THE 90S, BOYGROUPS, THE GREATEST STARS, POP, GRUNGE, SOUL AND A LOT OF GROOVE. 80S EXTREME MONDAYS, P.M., WEDNESDAYS P.M. & SUNDAYS, P.M. 80S NONSTOP. HAIR SPRAY, SHOULDER PADS, LEGGINGS AND LEATHER TIES. INCREDIBLY COLORFUL AND FLASHY VIDEO CLIPS OF THE FIRST GENERATION. A CULT REUNION WITH ALL THOSE WHO HAVE FORMED THE TYPICAL SOUND OF THE 80S WITH CINDY LAUPER, SPANDAU BALLET AND OTHERS. LOVE LOUNGE MONDAYS & FRIDAYS, P.M. CLASSY AND SEXY. MUSIC FOR THE MOST WONDERFULL THING IN THE WORLD: SPARKLING AND SEDUCTIVE LOVE SONGS BACK TO BACK. DINNER & BAR TUNES TUESDAYS, P.M. ; WEDNESDAYS & THURSDAYS, P.M. CLIPS FOR DINNER, TO ENJOY A GLASS OF RED WINE AFTER A LONG HARD DAY. RELAXED POP, A BIT OF JAZZ, SMOOTH SONGS. FINNALY CLASSY RELAXATION. SOUL WEDNESDAYS, P.M. SOUL IS SYNONYMOUS WITH BLACK MUSIC. THROUGH AND THROUGH ANIMATED, FULL OF POWERFUL SPIRITUALITY AND URBAN ELEGANCE.ALL ITS FACETS, STARTING IN THE CLASSIC ERA OF THE 60S THROUGH THE CURRENT BLUE-EYED SOUL, IT S ALL AVAILABLE AT.

11 PROGRAMS AT A GLANCE HITS ONLY TUESDAYS P.M., THURSDAYS, P.M.; SATURDAYS P.M. SOMETIMES, IT MUST BE THE BEST OF THE BEST, THE GREATEST OF THE GREAT, THE MOST SUCCESSFUL OF THE SUCCESSFUL, THOSE, WHO EVERYBODY KNOWS VERY WELL AND WHO ARE FAMILIAR WITH YOU IN A LONG TIME. FRIDAY NIGHT LIVE T.B.D. ENJOY LEGENDARY CONCERTS OF SIMPLY RED, TAKE THAT, SADE, BARRY MANILOW, AND MANY MORE. THESE ARE EXTRAORDINARY EVENTS, RECORDED IN THE BIG ARENAS, THE HISTORIC HALLS AND THE FINE CLUBS IN THE WORLD. PERFORMANCES, REPORTED ON THE WORLD PRESS, WHICH BECAME LEGENDARY BECAUSE OF THEIR FINAL APPLAUSE - HAS THEM IN PROGRAM. ROCK MONDAYS & FRIDAYS, P.M. THE WEEK GOES, CLASSIC ROCK COMES. 60 MINUTES ROCK AT ITS BEST: QUEEN, BRYAN ADAMS, TOTO, ASIA, FOREIGNER, EAGLES, AC/DC, ALICE COOPER, METALLICA A TREMENDOUS SHOW. THE GREATEST ROCK ANTHEMS OF ALL TIME AND THE GUITAR BALLADS FOR THE GENTLE SIDES OF THE ROUGH GUYS. PURE ROCK. HARD AND HONESTLY. UNCOMPROMISINGLY AND WITHOUT EXPERIMENTS. JUST REAL MEN TELEVISION. DISCO SATURDAYS, 8.00 P.M. TO 1.00 A.M. & THURSDAYS P.M. PRIVATE DANCERS FAVOURITE CLUB. THE WOLRD S ONLY VIDEO MIX SHOW. AN IRRESISTIBLY DANCABLE MASHUP OF THE GREATEST FLOORFILLERS. MICHAEL JACKSON MEETS HERBIE HANCOCK, ABBA MEETS MADONNA. EVERYTHING THAT S GROOVY, GOOD WEEKEND MOOD, DISCO, POP, ROCK, FUN AND SOUL. FOR ADULT AND YOUNGER GENERATION.

12 PROGRAMS AT A GLANCE ART SUNDAYS, P.M. FOR US VIDEO CLIPS ARE ART. CHALLENGING, INSPIRING AND INNOVATIVE, THE GENRE DEFINED ART IN A NEW WAY. IN ART WE COLLECT CLASSIC AND UNSUSUAL CLIPS. VIDEO ART AND DIRECTOR S CUT HIGHLY VISUAL, AESTHETIC AND CREDIBLE. CHEFSESSEL SUNDAYS, P.M. CANDLES, COGNAC, SOMETHING CUBAN AND TIME STANDS STILL. THIS IS THE SHOW FOR CONNOISSEURS. 105 MINUTES SMOOTH JAZZ AND CONCERT CLIPS AT ITS BEST. CONTEMPORARY BUT CLASSY: GEORGE BENSON, DIANA KRALL, SADE 100% OF THE FINEST STYLE SATURDAYS & SUNDAYS, P.M. IN STYLE WE DEMONSTRATE THE DIRECT LINK BETWEEN MUSIC AND FASHION. SYTLE, THAT IS THE ESSENCE OF AESTHETICS, ELEGANCE AND BEAUTY. THE HANDPICKED STYLE-PLAYLIST SHOWS YOU THE BEST OF LIFESTYLE. ARCHITECTURE AND DESIGN. THE FASHION IN MUSIC. CINEMA THURSDAYS, 9:00-10:00 P.M. & SATURDAYS, A.M. VIDEO CLIPS WITH MOVIE SCENES AND THE BEST THAT HOLLYWOOD HAS TO OFFER. CINEMA PRAISES THE BEST SOUNDTRACKS IN FILM HISTORY FOR 60 MINUTES UND SHOWS THE MUSICIANS WHO HAVE MADE MOVIES UNFORGETTABLE CLASSICS.

13 PROGRAMS AT A GLANCE BACKBEATS THURSDAYS, 10:00-00:00 P.M., FRIDAYS, 4:00-6:00 P.M. SONGS THAT TEMPT YOU TO DANCE. TWO HOURS OF THE BEST VIDEO CLIPS OF R&B, GROOVE, HIPHOP, URBAN SOUL AND CLUB SOUNDS. TIME TO SHAKE! GOLD DIVERSE NOT BRONZE, NOT SILVER, BUT PURE GOLD: WE PLAY ONLY THE VERY BEST OF THE HANDPICKED - PLAYLIST. ALLSTARS DIVERSE NO STARS BUT SUPERSTARS! FOR TWO HOURS, ONLY THE BIGGEST NAMES IN POP AND ROCK MUSIC WITH THEIR GREATEST HITS AND BEST VIDEOS. TASTEMAKER DIVERSE OUR TASTY MENU PROPOSAL. A VIDEO MIX WITH THE COMPLIMENTS OF MUSIC EDITORS: NEW APPROVED, EXCITING, FRESH, RARE AND CLASSY. LIGA TICKER SATURDAYS, P.M. UNTIL NOW THERE WAS ONLY ONE COMPELLING WAY TO FIND OUT ABOUT THE SCORE OF THE MATCHES IN BUNDESLIGA ON SATURDAY AFTERNOON LIVE AND IN REAL-TIME EXPERIENCE: THE PRIVATE JET. BUT THE LEAGUE TICKER INFORMES BY THE END OF THE SEASON EVERY SATURDAY WITH THE KICKOFF AT 3:30 P.M. ABOUT ALL THE GOALS OF THE CURRENT BUNDESLIGA MATCHES.

14 PROGRAMS AT A GLANCE MADE IN GERMANY MONDAYS, P.M., TUESDAYS P.M., SATURDAYS P.M. MUSIC ONLY FROM GERMANY. GERMAN ARTISTS AND GERMAN PRODUCTIONS. SURPRISINGLY COLORFUL AND SURPRISINGLY DIFFERENT. NEW GERMAN WAVE, GERMAN ROCK AND POP HTS AND GERMAN SOUL AND JAZZ: WHAT A COLORFUL GERMANY. UK SENSATIONS TUESDAYS, P.M., THURSDAYS P.M., FRIDAYS P.M. BEST OF BRITPOP, NEW WAVE, ROCK AND LONDON SOUNDS. SELECTED CLIPS AND VIDEOS FROM THE HOME COUNTRY OF POP CULTURE. VERY BRITISH INDEED! AMERICAN TUESDAYS, P.M., SATURDAYS, 12:00-1:00 P.M. THERE S A CERTAIN FEELING WHEN I LOOK TO THE WEST? THERE IS THIS SENSE OF LONGING FOR AN AMERICA AWAY FROM THE HOLLYWOOD GLAMOR, LUXURY AND STARS. FILES T.B.D. FILES OFFERS A COMPREHENSIVE MUSIC-JOURNALISTIC DOCUMENTARY SERIES OF THE MOST UNUSUAL AND MOST SUCCESSFUL STARS OF OUR TIME.

PROGRAMS AT A GLANCE LADIES NIGHT WEDNESDAYS, 8.00-10.00 P.M. GENTLEMEN, NEVER FORGET: LADIES FIRST!

15 PROGRAMS AT A GLANCE LADIES NIGHT WEDNESDAYS, P.M. GENTLEMEN, NEVER FORGET: LADIES FIRST! WHEN THERE S GIRLS NIGHT PROSECCO MUST NOT BE MISSING AND FOR THE GOSSIP TALKS WE SERVE: FASHION ICONS, DREAM GUYS, RELAXED PARTY SONGS AND ROMANTIC BALLADS. LADIES NIGHT HERE WE GO! BEST OF GENRE THURSDAYS P.M., SATURDAYS A.M. ULTIMATE PLAYLISTS AND CLIP HIGHLIGHTS ON A VERY SPECIAL MUSICAL TOPIC: EACH WEEK WE SHOW A DIFFERENT GENRE. BEST OF DIVAS, BEST OF BRITPOP, BEST OF HIPHOP AND MANY MORE. ESSENTIALS TUESDAYS, P.M., WEDNESDAYS P.M., FRIDAYS P.M., SATURDAYS 3:00-4:00 P.M. ESSENTIALS MAKES A CROSS SECTION TRHOUGH THE GENRES AND COMBINES THE BEST CLIPS JUKEBOX FRIDAYS 6:00-8:00 P.M. YOU CAN T ALWAYS GET WHAT YOU WANT? WITH US IT S POSSIBLE! IN JUKEBOX WE SHOW YOUR PERSONAL CLIP-WISHES LIVE ON TV. JUST ENTER THE TITLE AND ARTIST IN THE FORM ON OUR WEBSITE OR POST ON OUR FACEBOOK WALL.

16 TARGET GROUP OUR MAIN TARGET GROUP IS BETWEEN 25 AND 59 YEARS 60% OF ALL VIEWERS AGED YEARS 39% OF THE MUSIC HOUSEHOLDS HAVE AN AVERAGE NET HOUSEHOLD INCOME OF OVER 2,500 CHARACTERISTICS: MUSIC VIEWERS ARE QUALITY CONSCIOUS, AND HIGHLY EDUCATED PEOPLE WITH ANAFFINITY FOR CULTURE AND TECHNOLOGY

Deluxe Musik HD 2013 SHOWS MANY NEW GENRE-BASED SHOWS AND

PRESENTS ALL TIME FAVORITES INTEGRATES NEW FEATURES,

OFFERING TO ALL RELEVANT NEW MEDIA, SOCIAL COMMUNITY AND

17 Deluxe Musik HD 2013 SHOWS MANY NEW GENRE-BASED SHOWS AND FORMATS SHOWS MORE STARS AND HITS, DISCOVERS MUSIC AND PRESENTS ALL TIME FAVORITES INTEGRATES NEW FEATURES, WHICH INCLUDE NEW MUSIC CONCERNING THEMES EXTENDS ITS TV OFFERING TO ALL RELEVANT NEW MEDIA, SOCIAL COMMUNITY AND ONLINE CHANNELS SO THAT NEW POSSIBILITIES OF INTERACTION ARE CREATED

18 STRONG PLATTFORMS TV MOBILE FACEBOOK ONLINE NEWSLETTER Techn Reach > 16 Mio HH access Oct 2012 Nearly Fans PIs Oct subscriber MUSIC PROVIDES INDIVIDUALIZED APPROACHES FOR COOPERATION. ALWAYS ALIGNED WITH THE NEEDS OF THE PARTNERS. CROSS-MEDIA: ADVERTISING AT ALL, OR SEVERAL DIFFERENT PLATFORMS. OR SPECIALLY DEVELOPED CUSTOMIZED CAMPAIGNS.

19 THANKS FOR YOUR ATTENTION!

THE READER STATS: 65% ABC1 48% Married or living with partner 53% Children aged 0-15 Mean age: 38 In employment: 73%

THE READER STATS: 65% ABC1 48% Married or living with partner 53% Children aged 0-15 Mean age: 38 In employment: 73% MEDIA PACK THE MISSION Combining the news, gossip and glamour of the celebrity world with extraordinary and compelling real-life features, Closer connects with its reader by getting to the very heart of