Chapter 18 Intl. Typographic Style
|
|
- Katrina Foster
- 6 years ago
- Views:
Transcription
1 Chapter 18 and 19
2 Chapter 18 Intl. Typographic Style
3 Visual Characteristics Visual Unity achieved through asymmetrical organization Objective photography San-serif typography, ragged-right justification
4 Social Characteristics Design is useful and an important activity Personal expression was not as important as message Achieving clarity and organization is the ideal
5 Max Bill It is possible to develop art largely on the basis of mathematical thinking. Max Bill, 1949
6 Semiotics The general philosophical theory of signs and symbols. Three branches of semiotics: 1. Semantics, 2. Syntactics, 3. Pragmatics
7 Semantics - Semiotics The study of the meaning of signs and symbols.
8 Syntactics - Semiotics The study of HOW signs and symbols are connected and ordered into a structured whole.
9 Pragmatic - Semiotics The study of the relationship between the signs and symbols and the viewer.
10 Important Typefaces Adrian Frutiger Univers Helvetica Herman Zaph Palatino, Melior, Optima
11 Intl. Typographic Style in America 1960s and 1970s Rudolph DeHarak: continuing quest for communicative clarity and visual order. DeHarak designed book covers for McGraw Hill Pub., Album covers for Westminster Records
12 Rudolph DeHarak
13 Chapter 19
14 The New York School Many Immigrants contributed to the 2nd half of 20th century design in America. American Design was less formal than the structured design of Europe. American was more flexible in the approach to organization of space.
15 New York School Pioneers Paul Rand Paul Rand of the Weintraub advertising agency. Stafford, Goodman & Theise Ad One in a series of ads for Stafford, Goodman & Theise, Inc.
16 Other New York School Pioneers Bradbury Thompson Saul Bass Ivan Chermayeff Thomas Geismar
17 Bradbury Thompson Emerged as one of the most influential graphic designers of postwar America. Worked for printing forms in Kansas before moving to New York. Very adventurist spririt that he infused into his designs.
18 Saul Bass Saul Bass Movie Poster Brought NY School to Los Angeles and the movie industry
19 Brownjohn, Chermayeff & Geismar Called their firm a Design Office not a studio. Their work characterized by communicative immediacy, strong sense of form and a vitality that was refreshing.
20 Thomas Geismar Thomas H. Geismar, cover for Common Sense and Nuclear Warfare, 1958 In the cover for Common Sense and Nuclear Warfare, the atomic blast becomes a visual metaphor for the human brain, graphically echoing the title.
21 Cipe Pineles Art director and designer Made major contributions to editorial design during the 1940s and 1950s. Best known for cover designs for Seventeen, Glamour, Harper s Bazaar, Charm, and Vogue.
22 Cipe Pineles Art director and designer Made major contributions to editorial design during the 1940s and 1950s. Best known for cover designs for Seventeen, Glamour, Harper s Bazaar, Charm, and Vogue.
23 Henry Wolf Simple images convey a visual idea such as covers for Esquire, Harper s Bazaar. Achieved a high aesthetic level of layout and photography.
24 Typography Design Herb Lubalin ( ) was hailed as the typographic genius of his time. He practiced design not as an art form but as a means of giving visual form to a concept or a message. In his most innovative work, concept and visual forms are put into a oneness called typogram, meaning a brief, visual typographic poem.
25 Avant - Garde Avant - Garde magazine was born amidst the social upheavals of civil rights, women s liberation, the sexual revolution and antiwar protests. Art with tightly integrated ligatures within the type faces. One of Lubalin s most crowning achievements. Layouts have a strong underlying geometric structure.
26 George Lois Worked for Doyle Dane Bernbach, an advertising agency that opened in NYC in 1949 and that set a new standard of design excellence and energy into an otherwise lackluster period of time, Designs are deceptively simple and single mindedly direct. Backgrounds are usually stripped away to enable the content bearing verbal and pictorial images to interact unhampered, a technique he learned at Bernbach
27 George Lois Lean Cuisine is one of the most recognizable brand today. Mickey Mantle, Wilt Chamberlain, Don Meredith (pictured), Johnny Unitas and many other "grown men" were shown crying out "I Want My Maypo" in the famous campaign changing the mindset of the famous cereal in the 1960's.(photo courtesy of Sellebrity-Lois 2003)
28 Conclusion The New York School was born from an excitement about European modernism and fueled by economic technological expansion. It became the dominant force in graphic design from Many of the original designers designed well into the 1990s.
Name of Student September 18, 2006 Art 461 Dr. DiMarco
Name of Student September 18, 2006 Art 461 Dr. DiMarco Critical Review #1: Type Designers I would like to compare the work of typographers Herb Lubalin and Jan Tschichold, both renowned for their modern
More informationThe International Typographic Style, also known as the Swiss Style,
A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the School of Design in 1908. Shortly thereafter, in 1918 Ernst
More informationThe U.S. Fund for UNICEF Communications Style. Guide
The U.S. Fund for UNICEF Communications Style Guide Table of Contents 1.0 The U.S. Fund for UNICEF 1.1 Our Mission 1.2 Our Brand Position 2.0 Our Goals 3.0 The UNICEF Story 4.0 Logo Versions 4.1 Logo Size
More informationIntroduction to Editorial Design
Introduction to Editorial Design Magazine Cover Design and Layout TGJ4M-Communications Technology Mr. J. Carron Editorial Design Editorial design is a branch of graphic design which is specialized in the
More informationBrand Guidelines. January 2015
Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning
More information100 Ideas that Changed Graphic Design. by Steven Heller and Véronique Vienne
100 Ideas that Changed Graphic Design by Steven Heller and Véronique Vienne BOOK BOOK BOOK BOOK REVIEW REVIEW REVIEW REVIEW BY BY BY BY FANNY FANNY FANNY FANNY CAMARGO CAMARGO CAMARGO CAMARGO Dominican
More informationIcons. Cartoons. and. Mohan.r. Psyc 579
Icons and Cartoons Mohan.r Psyc 579 9 Mar 2011 Outline What is an Icon? What is a Cartoon? How do they work? How to design a good icon? 2 What is an Icon? 3 What is an icon? An image that represents an
More informationAchieving Unity Through Contrasts: Covering Music for the Masses by Depeche Mode. Cinla Seker. Dokuz Eylul University, İzmir, Turkey
China-USA Business Review, Oct. 2017, Vol. 16, No. 10, 484-490 doi: 10.17265/1537-1514/2017.10.003 D DAVID PUBLISHING Achieving Unity Through Contrasts: Covering Music for the Masses by Depeche Mode Cinla
More informationOUR VISION WHERE WE RE GOING
1 INTRODUCTION A brand is not just a logo or a strap line. A brand is a set of beliefs, goals and values that guides an organisation, its decisions and communications, both internally and externally. To
More informationIDENTITY GUIDELINES BUILDING THE SKYWARD BRAND
IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND TABLE OF CONTENTS INTRODUCTION...02 SKYWARD TRADEMARK...03 LOGO. PRINT...04 Size, Spacing & Positioning LOGO. SCREEN...05 Web & Video COLOUR...06 TYPOGRAPHY...07
More informationDavid CARSON Contemporary International - Deconstructivism
David CARSON Contemporary International - Deconstructivism Cover for Surf in Rico magazine - 1998 WHEN THE MAGAZINE Beach Culture was launched a decade ago, the name of art director David Carson became
More informationGRAPHIC STANDARDS MANUAL
GRAPHIC STANDARDS MANUAL Azusa Pacific University is an, evangelical Christian community of disciples and scholars who seek to advance the work of God in the world through academic excellence in liberal
More informationBRAND GUIDELINES. DavidMason.com or CHICAGO SAINT LOUIS CENTER CITY NORRISTOWN
BRAND GUIDELINES DavidMason.com or Info@DavidMason.com SAINT LOUIS CHICAGO CENTER CITY NORRISTOWN 800 South Vandeventer Ave. St. Louis, Missouri 63110 Phone: 314.534.1030 Fax: 314.534.1053 464 North Milwaukee
More informationCARLISLE AREA SCHOOL DISTRICT Carlisle, PA GRAPHIC DESIGN (Formerly Commercial Art I) GRADES 10-12
CARLISLE AREA SCHOOL DISTRICT Carlisle, PA 17013 GRAPHIC DESIGN (Formerly Commercial Art I) GRADES 10-12 Date of Board Approval: April 15, 2010 Revised: November 17, 2016 (Title change only) CARLISLE AREA
More informationUNICEF CLUBS BRAND BOOK
UNICEF CLUBS BRAND BOOK 2016 17 updated July 1, 2016 Contents How to Use This Book.... 3 Logo Usage Guidelines.... 4 Typography Our Fonts.... 10 Color USF Color Palette.... 11 2 UNICEF CLUBS Brand Book
More informationIdentification Standards Manual
Identification Standards Manual To the NCCC Team, I am pleased to introduce to you Neosho County Community College s new logo and graphic identity system. It is the result of a comprehensive exploration
More informationBook Cover Redesign Proposal
Book Cover Redesign Proposal Book Summary Objectives The Agony and the Ecstasy is a fictionalized biographical novel about Michelangelo Buonarroti written by Irving Stone. Set during the Italian Renaissance
More informationMaria Fischer s Traumgedanken: Thoughts on Dreams, Thoughts on Print
Astorino 1 Justin Astorino Professor Rita Raley English 110: Methods of Literary Study 20 March 2015 Maria Fischer s Traumgedanken: Thoughts on Dreams, Thoughts on Print Summary Quoting and excerpting
More informationBrand Guidelines 2017 Version 1.0
Brand Guidelines 2017 Version 1.0 OwnLocal 2017. ALL RIGHT RESERVED OwnLocal Headquarters 205 W 9th Street Suite 600 Austin, TX 78701 www.ownlocal.com TABLE OF CONTENTS 01 Introduction Our Mission Core
More informationUnity and Continuity in Jon Lee s Abstract Woodblock Prints
Trinity University Digital Commons @ Trinity Art and Art History Faculty Research Art and Art History Department 9-2009 Unity and Continuity in Jon Lee s Abstract Woodblock Prints Michael Schreyach Trinity
More informationSOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL
SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL INTRODUCTION The Southeast Tech Branding Identity Standards Manual was created to provide all Southeast Tech employees and associates with the ability
More informationShort Version / Brand Guidelines Coleg Cymraeg Cenedlaethol
Short Version / 2014 Coleg Cymraeg Cenedlaethol The Aim of the Guidelines 01/ Contents The aim of these guidelines is to offer practical assistance in relation to the acknowledgement of support from the
More informationHelvetica And The New York City Subway System: The True (Maybe) Story (MIT Press) PDF
Helvetica And The New York City Subway System: The True (Maybe) Story (MIT Press) PDF For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes,
More informationVisual identity guidelines
Visual identity guidelines Contents Introduction 01 Our logo 02 Using our logo 03 05 Our symbol 06 Our coat of arms 07 Our typefaces 08 09 Our colour palette 10 11 Our imagery 12 13 Contacts 14 Introduction
More informationPreparing Your Entries
Presented by Preparing Your Entries PAGE 2 15 CATEGORIES & PRICES Branding and Identity 2 Packaging Design 4 Product Design 4 Design for Communication 5 Design for Space 6 Design for Editorial 7 Design
More informationAccuracy a good abstract includes only information included in the thesis exhibit.
MFA Thesis Catalog An abstract is a short (200-300 words), objective description of your thesis work, in a clearly written prose document. This is not the place for poetic or creative writing, since it
More informationGreat Falls College Montana State University Graphic Standards
Table of Contents Why are graphic standards important?... A The Great Falls College Montana State University brand... B Vision, Mission and Values...B1 Core Themes...B2 The Brand Components... C The Academic
More informationCORPORATE VISUAL IDENTITY GUIDELINES. for the use of the OAAS Logo
CORPORATE VISUAL IDENTITY GUIDELINES for the use of the OAAS Logo ONTARIO ASSOCIATION OF AGRICULTURAL SOCIETIES September 2017 Introduction Our branding is more than a name and a logo. Our branding is
More informationThe Role of Ambiguity in Design
The Role of Ambiguity in Design by Richard J. Pratt What is the role of ambiguity in a work of design? Historically the answer looks to be very little. Having a piece of a design that is purposely difficult
More informationBarkha Patil. Work Portfolio. M.Des, Visual Communication. IDC, IIT Powai.
Barkha Patil M.Des, Visual Communication. IDC, IIT Powai. Work Portfolio About Me... I completed a 5 year diploma in applied arts from Abhinav Kala Mahavidyalaya, Pune, after Metric where I learnt advertising,
More informationWHAT IS GRAPHIC DESIGN? It is difficult to define something that is both a moving target and a ubiquitous part of our culture.
THIS IS YOUR TIME What I say is not absolute. My goal is to help you understand how all this unfolded and where we find ourselves. You are at the beginning of your journey. This is your time. PAY ATTENTION
More information# September 3, Brand and Style Guide
#4191 - September 3, 2013 Brand and Style Guide This guide explains how to use the tools of the DU brand: Our logo, our colors, our messaging and our tagline, for example. Using this guide is extremely
More informationBrand Identity Guidelines. Khwaja Fareed University of Engineering & Information Technology
Brand Identity Guidelines Khwaja Fareed University of Engineering & Information Technology Our Vision To become a world-class University of Engineering and Information Technology that contributes significantly
More informationBRAND AND VISUAL IDENTITY STANDARDS. Guidelines for usage and application January 22, 2015 VERSION 5
BRAND AND VISUAL IDENTITY STANDARDS Guidelines for usage and application January 22, 2015 VERSION 5 Visual Identity Hierarchy LEVEL 1: LOGO The logo is the top tier representing the institution as a whole.
More informationA DISCOURSE ANALYSIS OF SHORT STORY OF O. HENRY S THE GIFT OF THE MAGI
A DISCOURSE ANALYSIS OF SHORT STORY OF O. HENRY S THE GIFT OF THE MAGI RESEARCH PAPER Submitted as a Partial Fulfillment of the Requirements for Getting Bachelor Degree of Education in English Department
More informationMSOE Brand and Identity Guidelines
MSOE Brand and Identity Guidelines The first, and sometimes only, tangible expressions of MSOE are the communication vehicles created by the university. Whether print or digital, they are a vital part
More informationLecture (0) Introduction
Lecture (0) Introduction Today s Lecture... What is semiotics? Key Figures in Semiotics? How does semiotics relate to the learning settings? How to understand the meaning of a text using Semiotics? Use
More informationThe Age of Self. Place, People, and Process Mud/sun-dried bricks Michaelangelo Da Vinci Bernini
The Age of Self Place, People, and Process Mud/sun-dried bricks Michaelangelo Da Vinci Bernini The Photo-Modernist Era of Designing Art nouveau was considered the relation of form to the artifact, which
More informationRESEARCH. How is propaganda art used to influence people s thoughts?
RESEARCH How is propaganda art used to influence people s thoughts? PROPOSAL: For my final work, I want to produce a series consisting of five to seven photographs. My topic is Propaganda art and how it
More informationGraphic Identity Manual MARKETING DEPARTMENT
Graphic Identity Manual MARKETING DEPARTMENT Introduction The success of the Westfield State graphic identity depends on the consistent use of communications materials by everyone involved with the university.
More informationUNIVERSITY OF KENTUCKY ATHLETICS BRAND IDENTITY
UNIVERSITY OF KENTUCKY ATHLETICS BRAND IDENTITY CONTENTS 2 UNIVERSITY OF KENTUCKY ATHLETICS INTRODUCTION INTRODUCTION 4 VISION Though our reputation and core values have remained consistent, our visual
More informationBRAND STYLE GUIDE v
BRAND STYLE GUIDE v.2.0 04.05.2015 OVERVIEW TABLE OF CONTENTS This document is designed to maintain the integrity of the Kirkwood Station Brewing Company brand and brand assets. Contained within are guidelines
More informationWomen Artists. Suggested Response. THE ECONOMIES OF BEING: A Response to Barbara Kruger s I Shop therefore I am
Women Artists Suggested Response Overall activity: To explore how Women artists have identified themselves, or gender-based themes, within their art providing a written or creative response. THE ECONOMIES
More informationLiterature and Society: Modernism and Material Culture ENG 775.2X, section 2SX
Literature and Society: Modernism and Material Culture ENG 775.2X, section 2SX http://macaulay.cuny.edu/seminars/material-modernism M, Th 12:30-3:00, James 5301 Instructor: Jeff Drouin, jdrouin@brooklyn.cuny.edu
More informationSLEEPERS AWAKE Anonymous Quarterly Online #2 Clarence Wolfshohl
THE TRANSLITERACY OF KENNETH PATCHEN S SLEEPERS AWAKE Anonymous Quarterly Online #2 Clarence Wolfshohl Author s Note 2 This essay was first read at the West Virginia University Symposium on Literature
More informationDiscoloration and ratty dust jacket. Pen underlining. Moderate wear.
File Sharing: Reading the Index in Rosalind Krauss and Wim Crouwel Danielle Aubert Discoloration and ratty dust jacket. Pen underlining. Moderate wear. description on Amazon.com of a Used Acceptable copy
More informationVICTORY BREWING COMPANY LOGOS
REVISION DATE - 5/2/2017 VICTORY BREWING COMPANY LOGOS Victory Brewing Company offers the following logos for marketing and branding needs. BANNER LOGO BOTTLE CAP LOGO VICTORY BREWING COMPANY LOGOTYPE
More informationAlyssa Duprey s Portfolio
Alyssa Duprey s Portfolio Table of Contents Title Page # Homeothermic Monitoring System Logo 2 VentElite Logo 3 FSU Greenteam Website 4 Avocadoit App 5 WFSU-TV36 Logo 6 Alyssa Duprey s Self-brand Logo
More informationAPRIL 2018 Free social activities for over 65s in Camden & Islington
APRIL 2018 Free social activities for over 65s in Camden & Islington North London Cares introduces young professionals to their older neighbours in an effort to unite the community. We would love to see
More informationVISUAL VOCABULARY LECTURE 2 TYPOGRAPHY II COUNTY COLLEGE OF MORRIS PROFESSOR GAYLE REMBOLD FURBERT
VISUAL VOCABULARY LECTURE 2 TYPOGRAPHY II COUNTY COLLEGE OF MORRIS PROFESSOR GAYLE REMBOLD FURBERT Observing abstract form In this chapter, the vocabulary of elements and principles of visual design are
More informationHarvestMaster Logo LOGO COLORS: STANDARD COLOR & SPACING LOGO COLORS: SIMPLIFIED
HarvestMaster COLOR & SPACING LOGO COLORS: STANDARD LOGO COLORS: SIMPLIFIED To ensure the prominence, clarity, and visual impact of the HarvestMaster logo, please adhere to the following guidelines regarding
More informationCorporate Identity Manual for Polaris
Corporate Identity Manual for Polaris Corporate Identification Manual Content Introduction... 1 Letter from the CMD... 2 Communicative Identification... 3 Color... 4 Logo on Color Background... 5 Newspaper
More informationCALENDAR YEAR 2016 (AVERAGE)
Brand Audience Report CALENDAR YEAR 2016 (AVERAGE) TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY AUDIENCE SIZE TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY % GROWTH (CY 2016 vs. CY 2015) MAGAZINE
More informationVillage Seven Presbyterian Church Graphic Standards Manual VillageSeven
Village Seven Graphic Standards Manual Village Seven Graphic Standards Manual Contents Statement of Purpose 3 Endorsement Letter 3 Logo 4 Logo Usage 5 Colors 6 Alternate Logo Formats 7 Additional Logo
More informationBRAND GUIDELINES Update: November 2016
BRAND GUIDELINES Update: November 2016 1 Contents Introduction 1 The Basics 2 Primary logo Colour logo options Single colour logo options Exclusion zones Title Partners Cheltenham Festivals British Council
More informationLeonard Bernstein at 100 Centennial Logo Guide
Leonard Bernstein at 100 Centennial Logo Guide Introduction to the Leonard Bernstein at 100 Logo Guide In an effort to assemble all of the events of the Leonard Bernstein Centennial under one unifying
More informationBrand Guidelines 2018
Contents Logotype 03 Space required of logotype 04 Logo variants 05 Incorrect use of logotype 06 Brand colours 07 Typefaces 08 Additional graphic elements 09 Supporting logo for EHNS countries 10 Logotype
More informationKapa magazine, : A survey on postmodern graphic design and appropriation
author(s) Patrícia Viegas pcativo@gmail.com University of Lisbon Blucher Design Proceedings Dezembro de 2014, Número 5, Volume 1 www.proceedings.blucher.com.br/evento/icdhs2014 Kapa magazine, 1990 1993:
More informationINTRODUCTION Positioning Statement Branches
INTRODUCTION Positioning Statement Branches PRIMARY ELEMENTS Logo / Signature / - Color Variations - Clear Zones & Sizing - Abstractions Color Palette Voice Typography APPLICATIONS Public Space - Public
More information{SELECTED WORKS: GRAPHIC DESIGN and ILLUSTRATION}
{SELECTED WORKS: GRAPHIC DESIGN and ILLUSTRATION} IDENTITY DESIGN GALLERY ESPRESSO, Identity and collateral. Illustrated Americana and Mid-Mod motifs are arranged on a trompe l oeil shelf. The promotional
More informationThis is the Point University identity
This is the Point University identity GRAPHIC STANDARDS GUIDE v.2 Point.edu We are Point University After 74 years located in East Point, Georgia, Atlanta Christian College s leadership voted to move outside
More informationBASIC MANUAL OF CEPSA IDENTITY
BASIC MANUAL OF CEPSA IDENTITY April 2018 Cepsa Basic Identity Manual Welcome This manual contains all the elements that make up the Cepsa identity. This manual contains all the elements that make up the
More informationB R A N D G U I D E L I N E S
BRAND GUIDELINES OUR PRODUCT IS OUR PEOPLE EVERY DAY OUR PEOPLE PROVIDE AN ENTIRELY POSITIVE, ABOVE AND BEYOND SERVICE EXPERIENCE TO EVERY CLIENT IN THE TSP FAMILY. We believe in the power of relationships
More informationACME Foundation Brand Standards. ACME DIVISION November 2017
ACME Foundation Brand Standards ACME DIVISION November 2017 TABLE OF CONTENTS Our Mission 3 File Formats & Usage 14 Visual Identity 4 Legal 15 Photography 5 Creative/Layout Treatments 16 Typography 6 Creative
More informationTHE GRAMMAR OF THE AD
0 0 0 0 THE GRAMMAR OF THE AD CASE STUDY: THE COMMODIFICATION OF HUMAN RELATIONS AND EXPERIENCE TELENOR MOBILE TV ADVERTISEMENT, EVERYWHERE, PAKISTAN, AUTUMN 00 In unravelling the meanings of images, Roland
More informationCorporate Identity Standards. July 2013
Corporate Identity Standards July 2013 CONTENTS Heraldry information Large & small logo versions Color reproduction Positioning Recommended sizing Additional versions Incorrect usage Typography Collateral
More informationA NEw YoRK TIMES NoTABLE BooK BIOGRAPHY "[ACKROYD IS] A BRILLIANT GUIDE AND INTERPRETER." -The New York Times Book Review PETER ACI<ROYD
A NEw YoRK TIMES NoTABLE BooK A BIOGRAPHY "[ACKROYD IS] A BRILLIANT GUIDE AND INTERPRETER." -The New York Times Book Review PETER ACI
More informationIntro to Graphic Arts Project. Art 1 Meg McDyre
Intro to Graphic Arts Project Art 1 Meg McDyre Background: Magazine publishers, editors, and circulation directors know the importance of the cover image as both a newsstand impulse buy and as a brand.
More informationBIS Publishers Building Het Sieraad Postjesweg DT Amsterdam The Netherlands
BIS Publishers Building Het Sieraad Postjesweg 1 1057 DT Amsterdam The Netherlands T +31 (0)20 515 02 30 F +31 (0)20 515 02 39 bis@bispublishers.nl www.bispublishers.nl Concept and design: Genis Carreras
More informationSchool of Social Work. Partnering for Change Style Guide
School of Social Work Partnering for Change Style Guide September 4, 2009 Partnering for Change Campaign Introduction Rutgers School of Social Work is embarking upon a campaign intended to create a comprehensive,
More informationCipePineles. From Cover
CipePineles From Cover Table of Contents Introduction 2 Colophon Typefaces used: Body text: Helvetica Neue, light. 10pt, 14pt leading. Titles: Onyx regular, 60 pt, 72pt leading. Running head: Didot regular,
More informationBran d Identity Guide
UNC ESHELMAN SCHOOL OF PHARMACY Brand Identity Guide Table of Contents INTRO 3 LOGO 5 Horizontal 6 Vertical 8 PROMISE 10 FONTS 12 COLORS 14 BRAND IMAGERY 16 Graphic Elements 17 Icons 18 Photography 19
More informationC O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y
C O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y J A N U A R Y 2019 1 Graphic Identity 2 Corporate identity policy This corporate identity manual standardizes the communication elements and
More informationEUDQG VWDQGDUGV v2.6.13
v2.6.13 keep it simple. Our brand personality must be clear and consistent across all aspects of the business from advertising to customer communications, to products and cobranding. These guidelines have
More informationA comprehensive guide for visual consistency. in Auraria Higher Education Center (AHEC) publications, graphic images, and clothing BRAND STYLE GUIDE
BRAND STYLE GUIDE A comprehensive guide for visual consistency in Auraria Higher Education Center (AHEC) publications, graphic images, and clothing Rev 03/17 CONTENTS Establishing Our Brand 1 Logos, Colors,
More informationCURRENT MONTH - August 2016 (000) YEAR AGO - August 2015 (000) August 2016 vs. August 2015 (% change) YTD AVERAGE - as of August 2016 (000)
4 Wheel & Off Road TEN 2,648 49 99 16 2,813 2,084 51 109-2,244 27.1% -4.3% -9.1% + 25.3% 2,452 52 108 16 2,628 7.1% 20.2% 74.4% + 9.8% AARP AARP Media 36,621 3,692 4,593 300 45,206 34,866 4,028 3,893 158
More informationWriting for Designers Tips for writing clearly about graphic design and other visual topics.
Writing for Designers Tips for writing clearly about graphic design and other visual topics. In general: 1. Writing is hard work. You should expect to invest serious time deciding what to say, and then
More informationHours per Benchmark Units Unit Enrollment Lecture Seminar Laboratory Activity
CALIFORNIA STATE UNIVERSITY CHANNEL ISLANDS NEW COURSE PROPOSAL PROGRAM AREA: ART 1. Catalog Description of the Course. [Include the course prefix, number, full title, and units. Provide a course narrative
More informationGuidelines for the posters in M. Huber's courses. 1. Introduction
Guidelines for the posters in M. Huber's courses 1. Introduction A poster is a way of presenting a research or education paper by posting text, images, and graphics on a flat surface such as a corkboard.
More informationCinema of the Weimar Republic
Cinema of the Weimar Republic Fall 2017 Meetings: Screenings: Instructor: Erik Born erikborn@gmail.com Office Hours: Course Overview This course introduces the cinema of the Weimar Republic (1918 33),
More informationDESIGN PRINCIPLES AND ELEMENTS. By Mark Gillan
DESIGN PRINCIPLES AND ELEMENTS By Mark Gillan ELEMENTS OF DESIGN Components or part of which can be defined in any visual design or art work. The carry the work the structure PRINCIPLES OF DESIGN Concepts
More informationReviewed by Charles Forceville. University of Amsterdam, Dept. of Media and Culture
The following is a pre-proof version of a review that appeared as: Forceville, Charles (2003). Review of Yuri Engelhardt, The Language of Graphics: A Framework for the Analysis of Syntax and Meaning in
More informationbrand standards and guidelines
brand standards and guidelines 5.1.11 The Story Messaging The Story messaging copy to be used in marketing pieces. Tagline: Benefit Copy: Basic Headline: Read The Story. Experience The Bible. Turn Everyday
More informationOptoma Corporate Identity Guide General guidelines for using the Optoma logo
General guidelines for using the Optoma logo TABLE OF CONTENTS Introduction 3 Design Guidelines 4 Minimum Size & Clear Space Requirements 5 Color Specifications 6 Co-branding Guidelines 7 Stationary 8
More informationDesign Concept. Harmony Transparency Syntax Fluid Technique
Design Concept The Prodigy typeface revolves around the classical musician known as Wolfgang Amadeus Mozart. Without getting too caught up in all the theory behind it, Mozart essentially creates a lot
More informationNCCU Alumni Standards and Style Guide
NCCU Alumni Standards and Style Guide Every Alumni Association presents itself to the community through a diverse range of media: from apparel and gift items, athletic events to signs and promotional materials.
More informationPrint+ Digital Editions. Web (Desktop/ Laptop) Mobile Web Video Total 360
4 Wheel & Off Road TEN 3,014 44 70-3,128 2,648 49 128 14 2,839 13.8% -10.3% -45.6% -100.0% 10.2% 2,940 51 112-3,104 19.9% -15.9% -16.7% -100.0% 16.4% AARP AARP Media 38,717 4,056 3,979 16 46,768 36,621
More informationWhich vendor sells fresher eggs? A or B
A B Which vendor sells fresher eggs? A or B Chapter 3: Imagery in design Pages 72 100 COM232 Graphic Communication 3 ways to present Uses symbols to convey complex technical information or highly abstract
More informationth grade Summer Reading Response Chart Activity 1
2013 7 th grade Summer Reading Response Chart Activity 1 Name Period Date Completed Title of Chosen Book Author Directions: Using the book, please fill in each box with complete and appropriate responses.
More informationFACILITYLINK CORPORATE IDENTITY MANUAL
FACILITYLINK CORPORATE IDENTITY MANUAL Table of Contents Page 2 of 47 Introduction 3 Corporate Design Elements 7 Corporate Design Application 25 Logo Application for Subsidised Activities 44 Table of Contents
More informationthan from situations of intimate engagement. His life choices were not those of a careerist designer. In 1937 he entered the Central School of Arts
Anthony Froshaug: Typography and Texts / Documents of a Life, 2 v. Robin Kinross, editor. Hyphen Press, 2000. 254 pages (vol. 1) and 272 pages (vol. 2), b&w illustrations. ISBN 0-907259- 09-X. Reviewed
More information3.1 Corporate Logotype Primary vertical version
3.1 Corporate Logotype Primary vertical version Our new logotype (or logo) is a modern representation of our company. It is designed to clearly and proudly reflect our brand promise advocates for innovation
More informationBOISE STATE UNIVERSITY has adopted a graphic identity program
GRAPHIC IDENTITY REFERENCE GUIDE BOISE STATE UNIVERSITY has adopted a graphic identity program that includes a symbol, typographic style and logos. Together, these create a mark for the university that
More informationBrand Identity Manual
Brand Identity Manual Changing the economics of desalination. Table of Contents Introduction 1 Signature Lock-up 2 Logo Configuration 3 Color of Logo 4 Black and White 5 Don t Do This 6 Minimum Sizing
More informationIn groups, evaluate last year s book. Find what was done well. Determine what could be better. Let this be your guide for the year.
BOOK EVALUATION In groups, evaluate last year s book. Find what was done well. Determine what could be better. Let this be your guide for the year. Theme and voice Does the theme/concept reflect the school
More informationDigital. Brand Guide Bringing Designs To Life
Digital Brand Guide Bringing Designs To Life Table Of Content 01 02 03 04 05 The Brand Logo Website Typography Social THE BRAND Logo Design Avenue The hub of digital designing service Overview We know
More informationCurrent Issues in Pictorial Semiotics
Current Issues in Pictorial Semiotics Course Description What is the systematic nature and the historical origin of pictorial semiotics? How do pictures differ from and resemble verbal signs? What reasons
More informationPublishing Media Division
Publishing Media Division FOR AMERICAN HORSE PUBLICATIONS PUBLISHING MEDIA MEMBERS THAT PUBLISH CONTENT AND INDIVIDUAL MEMBERS WHO CREATE PUBLISHED CONTENT. Editorial Content Classes (print or online)
More informationVisual Identity and Brand Guidelines
Visual Identity and Brand Guidelines June 2013 Version 1.0 1 BUILDING BLOCKS 10 Vermont Tech Logo We re practical, straightforward, and confident and our logo embodies these. It stands proudly on its own
More informationArt and Design Curriculum Map
Art and Design Curriculum Map Major themes: Elements and Principles Media Subject Matter Aesthetics and Art Criticism Art history Applied Art Art and Technology 4k-Grade 1 Elements and Principles An understanding
More information