Getting in touch with teachers

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Osborne Higgins
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1 Getting in touch with teachers Advertising with INTO INTO Media pack

The INTO The Irish Nationa Teachers Organisation (INTO), was founded in 1868. It is the argest teachers trade union in Ireand.

2 The INTO The Irish Nationa Teachers Organisation (INTO), was founded in It is the argest teachers trade union in Ireand. It represents teachers at primary eve in the Repubic of Ireand and at primary and post-primary eve in Northern Ireand. The INTO is the most trusted information source for our members, with many years of expertise in the education sector. The INTO ceebrates its 150th anniversary in Mary Bird Smyth is our advertising executive and she wi be happy to discuss the various options/advertising packages with you. Contact Mary at We ook forward to working with you.

Profie of Readership 35% are aged 40-65 86% of INTO

aged 21 29 46% are aged 30 39 Our circuation comprises

permanent empoyment with a guaranteed reguar income,

We offer a 360 patform to deiver your message through

We are in reguar contact with our members via weeky

We can offer your business the opportunity to speak

reevant context, to ensure maximum return on your spend.

Tater Magazine Word of Irish Nursing RSVP Image

Astir Magazine Socia & Persona The Irish Garden Xposé

Magazine 95% of INTO members read InTouch Magazine and

3 Profie of Readership 35% are aged % of INTO members are femae 14% of INTO members are mae 19% are aged % are aged Our circuation comprises c.43,500 potentia customers (ABC1 readership) in permanent empoyment with a guaranteed reguar income, across 32 counties. We offer a 360 patform to deiver your message through print, digita and ive event channes. We are in reguar contact with our members via weeky e-newsetters, our website and socia media updates. We can offer your business the opportunity to speak directy to your potentia customers in an engaging and reevant context, to ensure maximum return on your spend. InTouch circuation is higher than the foowing*: Irish Tater Magazine Word of Irish Nursing RSVP Image Magazine Image Interiors and Living House and Home Astir Magazine Socia & Persona The Irish Garden Xposé Business Pus Irish Country Magazine Socia & Persona VIP Magazine 95% of INTO members read InTouch Magazine and check the Irish Nationa Teachers Organisation website on a reguar basis InTouch is aso avaiabe onine * SOURCE: IPA Diary, and Pubications Websites.

Advertising with INTO InTouch magazine High quaity magazine, ABC1 readership Ony tite to target Irish primary teachers Issues nine times per year and is accessibe to: every member in the Repubic (c.

39,000 Each schoo term the magazine is aso distributed to a members in Northern Ireand (c.7,500) tota run c.

maiing ist with over c.28,500 subscribers (@ June 2017). Subscription is free. The newsetter contains education news and weeky updates from the INTO. Website INTO.

5 Advertising with INTO InTouch magazine High quaity magazine, ABC1 readership Ony tite to target Irish primary teachers Issues nine times per year and is accessibe to: every member in the Repubic June staff representatives in Northern Ireand a students in Coeges of Education An additiona 2,500 copies go to a specia maiing ist of peope associated with education tota run c.39,000 Each schoo term the magazine is aso distributed to a members in Northern Ireand (c.7,500) tota run c.46,500 Advertisements paced in InTouch magazine are aso incuded in our digita version and current InTouch is incuded as a ink in our weeky e-newsetter E-Newsetter Weeky pubication, distributed to a maiing ist with over c.28,500 subscribers (@ June 2017). Subscription is free. The newsetter contains education news and weeky updates from the INTO. Website INTO.ie InTouch posters and inserts We provide opportunities for genera inserts to be distributed with InTouch each issue. Each month the INTO aso offers you the opportunity to incude an educationa poster as an insert with InTouch. The aim is to provide the teacher with an educationa aid which can be used in the cassroom. Our website ( is a comprehensive information source for a primary schoo teachers. In 2016 there were 918,720 visits to the main website with over 3.25 miion pages viewed on average over 9,000 pages were viewed daiy 137,726 visits and in excess of haf a miion pages viewed on smart phones and tabets An archive of a INTO pubications is avaiabe, event information, branch updates and detais of discounts and benefits avaiabe to members. A our conferences are broadcast ive via webcasts. Additiona traffic to the website is generated through inks in our magazines and INTO socia media. The INTO is currenty upgrading its website and this wi be onine shorty. INTO Members Diary 45,500 diaries are printed and distributed to teacher members (North and South) and to student members. This vauabe resource contains a summary of the most reevant day-to-day information for teachers such as eave entitements, saary scaes and INTO district officer and committee contact information.

6 Issue dates & copy deadines 2017/18 Issue Ad deadine Posting September 10 August 4 & 5 Sept 2017 October 7 September 2 & 3 Oct 2017 (North) November 12 October 3 Nov 2017 December 9 November 4 & 5 Dec 2017 January/February 4 January 29 & 30 Jan 2018 (North) March 8 February 5 & 6 Mar 2018 Apri 20 March 16 & 17 Apr 2018 (Congress) (North) May/June 4 May 28 & 29 May 2018 Specia features/dates InTouch contains a ifestye section covering food, trave, financia advice and weness Wedding Specia Suppement panned for the December 2017 InTouch Schoo Tours Specia Suppement panned for the March 2018 InTouch emai: ads@into.ie for more information or contact Mary Bird Smyth on InTouch ad rates avaiabe on request Contact ads@into.ie Ad type Doube page spread Outside back cover Premium page Fu page Haf page Quarter page Eight page Per coumn inch/cm Two coour Fu coour NA NA NA The outside back cover, pages 2, 6, 8,11 and 12 can be prebooked for any issue of InTouch magazine. These are reserved for fu page, fu coour advertisements and are confirmed on receipt of a signed order form Prices quoted are for compete ads in digita format An additiona 10% charge wi be charged for ayout and typesetting if required Subject to terms and conditions (see back page) InTouch ad specifications InTouch trimmed size is 210 mm (w) x 297 mm (h) (A4). Dimensions for ads paced within the InTouch type area: Fu page 179 mm (w) x 268 mm (h) Haf page vertica: 87 mm (w) x 268 mm (h) horizonta: 179 mm (w) x 132 mm (h) Quarter page 87 mm (w) x 132 mm (h) Eight page 87 mm (w) x 64 mm (h) Per coumn 41mm (w) x coumn inch/cm The above are absoute dimensions. If a frame surrounds the type the above dimensions wi be the imits of the frame. Type shoud be at east five points inside the inner edge of the frame Doube page and fu page ads, may contain eements outside type area and use beed (3mm) as required, but note eements too cose to the edge run the risk of being trimmed at finishing. Ideay set text 15mm from edge of page Haf page ads may aso contain eements outside type area and use beed (3mm) as required. But note the absoute sizes: horizonta 210 mm (w) x 145 mm (h), and vertica: 104 mm (w) x 297 mm (h) (pus 3mm beed as required) Our preferred format for advertisements is Adobe Acrobat PDF. These must be high-res (press optimised) with the fonts embedded. We can aso accept the foowing formats: PSD, TIFF, EPS, JPEG (CMYK, 300 dpi) For doube page spreads pease suppy artwork as two separate fu pages Emai copy and images to ads@into.ie or mbird@into.ie Fies can aso be deivered by FTP

InTouch posters and inserts specifications A4 inserts must be trimmed 3mm a around to fit inside InTouch magazine. Inserts arger that A4, must be trimmed 3mm a around and foded to A4 size.

InTouch is distributed to 2,500 on a specia maiing ist inserts wi be incuded by request. We do not incude inserts with magazines to the 700 staff representatives in Northern Ireand uness requested.

The advertiser must provide the editoria board with either a copy of the poster or a detaied breakdown of the intended copy for its approva. The poster must be a minimum A3 size.

The poster must be deivered, foded to A4 size, directy to the maiing company no ater than five working days before the posting date.

7 InTouch posters and inserts specifications A4 inserts must be trimmed 3mm a around to fit inside InTouch magazine. Inserts arger that A4, must be trimmed 3mm a around and foded to A4 size. Inserts to be posted with InTouch magazine must be deivered to the maiing house no ater than five working days before the magazine posting date. InTouch is distributed to 2,500 on a specia maiing ist inserts wi be incuded by request. We do not incude inserts with magazines to the 700 staff representatives in Northern Ireand uness requested. Educationa inserts Educationa inserts are imited to one per issue. The advertiser must provide the editoria board with either a copy of the poster or a detaied breakdown of the intended copy for its approva. The poster must be a minimum A3 size. In some cases, the INTO wi consider other size options. Inserts arger that A4, must be trimmed 3mm a around before foding. The poster must be deivered, foded to A4 size, directy to the maiing company no ater than five working days before the posting date. Once a proposa is accepted the INTO wi undertake to meet 20% of the cost of inserting the poster, based on the current insert prices. The board reserves the right to reject any proposa. In this event the decision is fina and neither the board nor the Editor wi enter into correspondence on the matter. Poster and insert rates* avaiabe on request Contact ads@into.ie One insert per member Tota inserts c. 36,500 for ROI or 44,000 to incude N. Ireand Insert Weight Repubic of Ireand A Ireand Up to 5g Up to 10g Up to 20g Up to 25g Up to 30g Up to 35g 40g to up to 60g Educationa inserts (discounted price) An educationa insert is one which has received prior cearance from the editoria board. Rates do not quaify for any additiona discounts. Insert Weight Repubic of Ireand A Ireand Up to 35g 40g to up to 60g One insert per schoo 3,500 inserts for ROI or c. 7,500 to incude N. Ireand Insert Weight Repubic of Ireand A Ireand Up to 10g Up to 20g Up to 35g Up to 50g * The price quoted incudes the cost of insertion, packaging and posting. The competed insert shoud be foded to A4 size be deivered directy to the maiing company five working days prior to the posta date. Charges are based on the weight suppied by the customer. An insert which is subsequenty heavier when weighed by the maiing company wi be invoiced at the actua weight. INTO.ie Web The INTO offers you the opportunity to book dispay advertising on our home page. Cost Weeky 350 ex VAT Fortnighty 600 ex VAT Monthy 1,100 ex VAT Specifications Graphic for dispay board shoud be suppied as 300 x 250 Pixes, RGB coour and in.jpeg or.tiff format. E-newsetter The INTO offers you the opportunity to book einks in our weeky e-newsetter. Cost 250 ex VAT per ink. Specifications Graphic for Eink shoud be suppied as jpeg,.png,.gif, or.tiff format. Fies shoud be in rgb coour and exported as web version. INTO Members Diary ads Advertising and sponsorship opportunities. Rates avaiabe on request from mbird@into.ie

Terms & conditions of advertising A advertisements are subject to the approva of the INTO. Acceptance of an advertisement does not impy it wi be pubished.

The INTO reserves the right to request advance payment for composition and/or space.

sketch or words protected by copyright or trade-mark. The INTO assumes no iabiity for errors in key numbers or codes.

Advertisers wishing to cance any space orders shoud do so by the first working day of the month preceding the month of pubication.

8 Terms & conditions of advertising A advertisements are subject to the approva of the INTO. Acceptance of an advertisement does not impy it wi be pubished. The INTO does not guarantee the insertion of an advertisement in a specific issue or at a, whether or not a particuar issue has been specified. The INTO reserves the right to request advance payment for composition and/or space. The advertiser and/or its agents agrees to indemnify the INTO against oss, damages, or expense arising from the use by advertisers of any authorised name, photograph, sketch or words protected by copyright or trade-mark. The INTO assumes no iabiity for errors in key numbers or codes. No responsibiity can be accepted by the INTO for any damage to, or oss of, artwork or eectronic copy. Advertisers wishing to cance any space orders shoud do so by the first working day of the month preceding the month of pubication. Any advertiser canceing after that date wi be charged for the amount of space booked. The pacing of an order wi be considered an acceptance of the above conditions. Contact Mary Bird Smyth Te: Head Office Vere Foster House 35 Parne Square Dubin 1 DO1 ET35 Ard Oifig 35 Cearnóg Parne Baie Átha Ciath 1 DO1 ET35 emai: mbird@into.ie ads@into.ie Phone/Fón: Fax: Emai: ads@into.ie Web:

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