4r - mis /Ss UK "HIS MASTER'S VOICE" STYLE. Radio Cor Poratióii ó 14:nrieici r. r - TIre r'i fcrgazine: Wit/iino a Rá,rarirle _.

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1 anila TIe 'I cgazine: Wi/iino a Ráaile _ A 6 Page Adeusemen o /s '1 Radio Co Poaióii ó 14:nieici i OCT9BER;z k mis /Ss UK RECORD FAVORITES : s a Nis NAsTEY'j^/'Nc_ love Songs Repea LOVELY SONGSTRESS She Sings o You 'Nh: _ = _ Sh3wn above i; paining o "His ' II ;! ` MBsesVoice"pobably he mo: ade nak in he wok ; MUSICIAN'S HOLIDAY Buying Recods "EYES" FOR BLIND Now Sighless Read Copyigh 1937 Radio Copoaion o Anic2 "HIS MASTER'S VOICE" 1937 STYLE SEE NEXT PAGE+

2 An Adveisemen o Radio Copoaion o Aneica PHONOGRAPH RECORDS STAGE BIG COMEBACK The supise o he music wold oday is he saling comeback o Vico Recods Once moe hey ae sma ae selling by illions om New Yok o Ilollywood They ae popula because hey saisy as neve beoe "he wish o have he music you wan when you wan i"and all he encoes you please Music loves who ecall he ealy days ae amazed o discove wha RCA eleconic wizads have done boh wih ecods and he amous old Vicola Lisenes now hea he omely elusive bass noes and oveones They ind hinness and wang eplaced by wamh lie and colo They agee ha Vico ecoded music has aained ue ideliy ha i ousips he sound epoducion o he amous Vicola as suely as he RCA Phoophone o moion picues supasses he ealy "squawkies" Cuious and ineesing has been he esul o he phonogaph's maiage o adio As adio made is swi conques o he wold phonogaphs and ecods seemed ogoen o a ime Fogoen by many o he public bu no by RCA sound enginees These pionees wee quick o see in hei own asounding discoveies in eleconics and adio he basis o a e bih o ecods and phonogaphs Dawing on he vas esouces o RCA o eseach encouaged by RCA deepooed passion o impoving evey kind o sound epoducion RCA Vico laboaoies developed a compleely new a o phonogaphy Mica diaphagms gave way o elecical pickups hons wee eplaced by ubes in elecic cicuis and dynamic speakes which ceae "Highe Fideliy" hough seemingly miaculous adio pinciples A vial aco in his pogess was he wok o RCA Phoophone This Magic Voice o he Sceen nos% used by gea un companies and in housands o heaes embodies he basic pinciples ha ceae oday's Vico Recods So adioexciing myseious pomising new gaiicaion o he univesal desie o music did no sound he deah knell o ecods Insead adio has been used by RCA o give ecoded music new impe us o sa i owad a uue moe gloious han he pas Small wonde ha en combinaion phonogaph adios ae now bough whee one was bough in he pas ha he inees in ecods equals ha o he abled Vicola days E How a ecod was made back in he old Vicola days Beoe he days o elecical ecoding phonogaph ecod making called o weid use o hons and odd seaing aangemens This was because sounds wee ecoded mechanically and he ecoding diaphagm was moe sensiive o sonic insumens han o ohes Picue shows oldime ecoding scene in Vico sudios a Camden beoe moden elecical mehods made i possible o ecods o epoduce he ais's peomance exacly 10 I1 o \ i `w '' 1041 Nelson Eddy making a ecod he moden waytoday's ecoding mehods have scoed vas advance ove he old Vicola days Aiss sing ino an Ií('1 micophone By means o elecical cicuis a sylus engaves in a wax disc an exac "image" o he sound' mase meal ecod is made om his wax die Picue shows Nelson Eddy ecoding a selecion o his Vico Album o 1d Beloved Ameican Songs Thee ae ohe widely popula Eddy ecods including dues mini lovely Jeanee MacDonald Jl Eddy and Miss MacDonald will soon he seen ogehe again in he ohcoming Meo Goldwyn Maye picue "The Gil o he Golden Wes" PAGE TWO MORE "LISTEN" >>>

3 I J L nb+b_ P LL1 MO _o _ 1 ^Í ow _ H ' y /~ c 41 : 1 / l 1 1 kl L1V+ \ ` 11 Gb Soehouse o he ImmoalsIn hishe wold's mos impoan music oomae he mase ecods o he musically gea o he las hee geneaions and o oday Thus sas ae kep eenally bigh by Vico These impeishable meal discs pemanenly peseving he woks o he wold's geaes aiss ae woh millions o dollas 1' 1G Tommy Dosey on "busman's holiday" Band leades and membes o ochesas ae aden ecod ans Tommy Dosey has a big ecod libay He is consanly seen buying nes numbes o amusemen and o inomaion abou musical ends Radio is populaized Dosey swing music Bu millions now enjoy his ecods hea his music when hey please Popula Dosey numbes ae in Vico Symposium o Swing a ecod album which also conains swing his by Benny Goodman "Fas" Walle and "Bunny" Beigan The wold's geaes aiss ae on Vico Recods Gladys Swahou in all he beauytypical o he gea advance in ecoding aained by Vico Higha Fideliy is he enie accuacy wih which he lovely voice o Gladys Swahou may be head by music loves in hei own homes Miss Swahou beauiul sa o adio Meopolian Opea and moion picues is shown above Those who wonde a aihul epoducion o he voices and insumens o he wold's geaes aiss may no know he immense cae aken by Vico ecoding sudios Final check is ha each ais mus OK mase disc beoe any ecods ae made o sale Recenly Rachmanino ae appoving mase ecod o piano solo was disessed when he discoveed an enie chod missing while playing ecod in his apamen He ushed o Vico sudio in New Yok asked o hea ecod "You've pu he chod back! he cied "How did you do i?" Explanaion: M Rachmanino owned an oldime phonogaph The chod was on he ecod bu his machine could no epoduce i Moal: Phonogaphs oo have been impoved gealy Moden Vico Recods have all he noes Moden RCA Vico insumens epoduce hem all Amazing ealism o Vico ecoding mehods is indicaed by ciics' commens O Vico Recods hey omely said "Peec o a ecod" They now say "PERFECT!" íi i Somebody coughedfunny hings someimes happen when ecods ae made In his case somebody coughed bu so oeign a sound does no bale Vico Recod expe who is shown a delicae opeaion o easing an unimely cough Musical biscuipicue shows biscui o "dough" moe caeully compounded han any housewie's abou o be moulded agains mase disc o om a inished ecod Combined pessue and hea oge longlasing hadness ino he gooves o evey Vico Recod PAGE ll THREE 110 men hough he poin o a needle Mico phoogaph o needle in goove (6/1000" wide) o Vico Recod Men wih lielong expeience sill mavel ha needle can ill oom wih gloious music sill conside i miaculous MORE "LISTEN" **'

4 ' %IVn An Adveisemen o Rad'o Copoaio o amcica NBC SUGGESTS MAESTRO TOSCANINI ACCEPTS y4 Toscaninl bids aewellto hea Toscanini's aewell conce in 1936 many waied all nigh a Canegie (all Bu he Maeso heeded NBC Boad Chaiman's plea agains eiemen Resul: millions now look owad o Toscanini's NBC conces his wine Nex picues show Toscanini's accepance and he Maeso himsel J iy J41V \J a C \ ` 1`' \ `' eo V \C'` P\( \ ` v\ y k\ "My dea 11I Saano: 1 ' 5Jh J v l p ` <C S o\115 (" ; `(10\ sc \" v 1\ +%' J 0i ~Y M / Milan Febuay I am vey happy o accep you inviaion o boadcas a seies o symphonic conces ove he Naional Boadcasing Company newoks I is a gea pleasue u me o hink ha I shall be able o pu mysel once moe in ouch wih he adio public which gave me in my las season wih he Philhamonic he geaes poo o is appeciaion and sympahy %RTCTO TOSCANINI" BUT MANY TOSCANINI FANS WON'T WAIT FOR DECEMBER 4 '`';1; "1/d e 5e a Reo ce 68; _ ICTOR M3083:1= 14007=A (94660) LOHENGRINPRELUDE TO ACT 3 (Wagne) Y1I` ;' ARTURO TOSCANINI and he Philhamonic Symphony Ochesa o New Yok Libaies o enjoymentoseanini admies ind chee in he ac ha he Maeso is a Vico ecoding ais His supeb music can be enjoyed a any ime by ecod ownes Many music loves build ecod libaies o sui hei ases Ohes buy complee libaies assembled by R('A Vico Above is a ypical % ico ecod libay Mos amous "ile page" in musicthe Vico label in one o is wo colos black o ed has appeaed on moe han six hunded million phonogaph ecods I is amilia and welcomed by aces ha canno ead a wod i heas Boh because o epeoie and woldwide disibuion i is he mos amous "ile page' in music Toscanini plays o all imeand o you Hee you see he celebaed Maeso discussing a scoe wih Yehudi Menu hin young violin viuoso Toscanini's New Yok Philhamonic Ochesa ecodings povide endless eneainmen o music loves They also peseve Toscanini's viuosiy o uue geneaions OPERA AND SYMPHONY SEASONS NOW 52 WEEKS LONG oaps 4:1 1 _ Wagne would know HEAVENWee he alive oday he enowned Geman compose Richad Wagne would eel lie knew heaven i he could hea his own siing music as sung by Kisen Flagsad and Lauiz Melchio picued above iu a scene om "Siegied" Nealy evey amous opea sa makes ecods o RCA Vico Opea o worecods now enable millions o enjoy a 5i week opea and symphony season Scenes like he one above ae eenaced in homes all ove he land RCA Vico Highe Fideliy Pocess o ecoding gives music such lie and colo epoduces such ue one ha ecod enhusiass say i's jus like aending an acual peomance 1 Bes selles in musicinvaluable as a guide o he wold's gea opeas and symphonies ae he Vico Book o he Opea he Vico Book o he Symphony and he Vico Recod Caalog Thei pages unish simple easily undesood soies o musical masepieces Moe han copies o he Book o he Opea have been sold :e PAGE FOUR MORE "LISTEN" >

5 n An o Rad'o Copoaion o A meica HOW THE BLIND "READ" WITH THEIR EARS C I 1 L ` 4' i i d oao pp ú c /( / G O e 4ee<<< 6 P[< A C O y O L 4 e c G c w a L 6 e L o m c e e Talking ó00kbaille label om dsc ecoded by Ameian Foundaion o he Blind These ecods ae gea boon o sighless who can hus enjoy complee books whehe o no hey ae able o ead Baille p TEN BEST SELLERS OF TODAY'S VICTOR RECORDS Rising sales o Vico symphonic ecods pove Ameica likes good music Lised below ae he ive bes selles in Vico classic ecodings Nucacke Suie (Tschaikowsky) Leopold SokowskiPhiladelphia Ochesa Album M285 Symphony No 8 in B Mino ("Uninished") (Schube) Sege KoussevizkyBoson Symphony Ochesa Album M319 Symphony No 5 in C Mino (Beehoven) Sege KoussevizkyLondon PhilhamonicOchesa Album M245 Symphony in D Mino (Césa Fanck) Leopold SokowskiPhiladelphia Ochesa Album M300 Tisan and IsoldeIsoldé s Liebesod (Wagne) Kisen Flagsad8859 "Ribbe books" now le blind eadthis man soneblind now knows he hill o books so long denied he sighless He eads he laes novels biogaphies and ohe lieaue he only head abou beoe because now books come in ecod om Thee ae blind pesons in his couny Some ead hough hei inges by using Baille pining Bu less han one ouh o he blind can ead Baille Wih ecods giving hem "eyes" wih which o ead hey now enjoy good books Oen he auho o he book makes he ecodings Bu usually damaic acos do he eading Made o duable and lexible "Vicolac" hese ecods can be ben and eaed oughly wihou ea o beakage Below ae he ive bes selles in popula ecodings in Noe public demands boh swee and swing ó56q7aaid o Deam Roll 'em Benny Goodman 45598Whispes in he Dak Sop! You'e Beaking My Hea Hal Kemp '15592On he Sunny Side o he See I Know ha You Know Lionel Hampon 25543Song o India Maie Tommy Dosey 25522BooHoc I Can' Lose ha Longing o You Guy Lombado Wach o nex Issue o LISTEN Nov 8"Wha RCA ALL THE WAY means o you!" I" RADIO CORPORATION OF AMERICA RADIO CITY USA RCA MANUFACTURING CO INC RCA COMMUNICATIONS INC NATIONAL BROADCASTING CO RCA INSTITUTES INC RADIOMARINE CORP OF AMERICA í 1 k She evoluionized music eaching When D Fances E Clak became Vico's Dieco o Educaional Aciviies in 1911 ew schools o colleges owned phonogaphs DClak (Temple Univesiy made he honoay Doco o Music in 1929) saw immense educaional possibiliies o ecods oseed collegiae and school couses in musical appeciaion lieaue and hisoy Today U S schools own moe han phonogaphs have ove a million Vico Recods Sa sings o Magic KeyFew singes have so swily gained so loyal a ollowing as has lovely Helen Jepson He clea sopano voice is head ove adio now delighs opea ecod and movie loves Miss Jepson has appeaed equenly on RCA's amous Magic Key billian Sunday pogam boadcas on an NBC newok o 97 saions 2 o 3 PM EST Though RCA Communicaions and RCA's Radiomaine peomes ae oen head while in vaious oeign counies FREE! Only auhoiaive lis o he naion's bes loved music Send coupon now RCA Manuacuing Co Inc Camden N J Name Addess Please send me ee copy o "The Music Ameica Loves Bes" Ciy & Sae PACE 11 FIVE

6 ' A S Lisen o he beauy o lco eco on he insumens buil o play hem! 4 c THE!M HNN A/19 {: 4a `1' Ii' 1 % J J : a d " / N This and you Radio play Vico Recods RCA Vico Recod Playe can be aached o any moden AC adio I plays Vico Recods wih he same one qualiy ha you adio has Can be opeaed convenienly om you amchai Plays 10" and 12" Vico Recods Handsomely inished in walnu Only $ 1995 RCA Vico Phonogaph Radio U103The lowes piced console model auomaic elecic phonogaph adio eve pu ou by RCA Vico Phonogaph has auomaic ecod change o 10" ecods Auomaically epeas 12" ecods Radio bings in domesic and oeign boadcass Can be bough o less han $150 odiliolk RCA Vico Phonogaph Radio U 102E A sma end able model designed o como in liseningyou need no move om you chai o ge he music you wan when you wan i ii RCA Vico Elecic Phonogaph R97 Goodlooking compac A able model o high acousic aainmens Auomaically changes 10" ecods epeas 12" ecods Magniicen new RCA Vico Phonogaph Radios beginning unde $80 make i easy o join in Ameica's Vico Recod vogue! Undeamedo hills in musical ealiy! When an RCA Vico Phonogaph Radio plays a Vico Highe Fideliy Recod you hea evey one colo and inlecion exacly as ecoded No ohe insumen can play Vico Recods as billianly Reason is ha only RCA Vico Phonogaph Radios ae speciically designed o ake ull advanage o he wondeul impovemens in Vico Highe Fideliy ecoding No a luxuy o be enjoyed by a compaaive ew is a ine RCA Vico Phonogaph Radio RCA Vico Phonogaph Radios wih such eaues as auomaic ecod changes op loading needle sockes and cysal pickups ae now available a exemely easonable pices Goodlooking compac RCA Vico able model phonogaph adios and elecic phonogaphs cos so lile ha anybody can own one! Thee is an end able model he las wod in convenience and smaness A handsome console phonogaph adio wih many impovemens is he lowes piced auomaic elecic combinaion o his ype eve oeed by RCA Vico Among hese RCA Vico Phonogaph Radios you'll ind one ha jus suis you puse and ase Hea hem a you RCA Vico deale's oday! Le him ell you abou geneous adein allowances and modes ems Fo adio ubes i pays o go "RCA ALL THE WAY!" Fis in mealoemos in glassines in one RCA METAL TUBES > ~honal RCA pesens he'mngic Key"evey Sunday 2 o 3 p e E S T on NBC Blue Newok Pice FOB Camden New Jesey subjec o change wihou noice i I PHONOGRAPH RADIOS LISTEN o hese ousanding Vico Recods Césa Fanck Symphony in D Mino Leopold Sokowski Philadelphia Och Album M300 Pice $1200 Bahms Symphony No 1 in C Mino Leopold Sokowski Philadelphia Och Album M301 Pice $1000 Senimenal Ballads o Sephen Fose Richad Cooks and he Balladees Album M354 Pice 8750 Twelve Beloved Ameican Songs Nelson Eddy Album C27 Pice 8650 A Symposium o Swing Benny Goodman "Fas" Walle Tommy Dosey Bunny Beigan and hei ochesas Album C28 Pice $550 Isoldes Liebesod (Isoldé s Love Deah) Kisen Flagsad 8859 Pice 8200 Babiee di Siviglia Lago al Facoum Lawence Tibbe (Rossini) 7353 Pice $200 Vaiaions on a Theme by Haydn (Bahms Op 56a) Auo Toscanini and he Philhamonic Symphony _ Ochesa o N Y Album M355 Pice 8450 I A SERVICE OF THE RADIO CORPORATION O::'A:MRiC