2015 Communication Guide

Transcription

1 2015 Communicaion Guide

2 Polarec, LLC 46 Safford Sree Lawrence, MA Inquiries: POLARTEC.COM

3 2015 Communicaion Guide Welcome 1 Overview 2 The Polarec Brand Collecion of Fabrics 3 Polarec Trademarks and Fabric Series 4 Polarec Graphic Sandards 6

4 Welcome When you design an innovaive produc incorporaing Polarec brand fabric, you ge more han an advanced echnical componen. You ge a parnership ha propels sales. The Polarec brand ideniy is an inernaionally recognized symbol for qualiy and performance. By respecing he brand guidelines, you dramaically increase your visibiliy and benefi from increased cusomer loyaly. Consisen use of he Polarec brand ideniy reinforces our posiion as a markeplace leader and your commimen o creaing excepional performance producs. This communicaion guide is a valuable resource specifically designed o aid licensed Polarec cusomers in uilizing and benefiing from he Polarec brand. I provides simple guidelines ha allow you o ake full advanage of he Polarec brand name hrough consisen use of rademarks, visual elemens, and copy poins ha rigger consumer recogniion and reinforce he core posiioning of Polarec fabrics. In addiion o being a necessary componen of your licensing agreemen wih Polarec, his guide provides direcion in creaing maerials ha link your producs o Polarec naional adverising, public relaions, websie and oher merchandising programs ha reach your sales force, reail buyers, and, mos imporanly, consumers. Reproducion arwork, color direcion, copy poins, and usage guidelines are included. The Polarec Communicaions Group is ready o help you wih any quesions you have abou he applicaion of hese maerials. Call us direcly a (978) , or visi our websie, Polarec.com, o check for he laes updaes o he communicaion sandards and maerials. This communicaion guide is also available online. Visi Cusomer Web Suppor a POLARTEC.COM. 01 polarec.com

5 Overview Wha We Ask of You 1 Your license agreemen indicaes specific righs ha are exended o you and include he use of Polarec rademarks. The lis of all rademarks appears on page 9 of his guide. Proper use of rademarks in accordance wih his guide, is necessary o comply wih he license agreemen. Please refer o your copy of he license agreemen or consul wih your Polarec sales represenaive for addiional informaion. Le us know if you have any quesions. We are here o help. Call for assisance: (978) , or visi our websie, Polarec.com. You are asked o use Polarec rademarks in your markeing maerials when promoing a produc ha conains Polarec brand fabric. These rademarks include: Polarec brand logo Polarec fabric series logos Polarec, or a Polarec fabric series se in plain copy The use of any Polarec rademark requires ha a rademark noice be included. The model for his ex appears on page 9. Polarec rademarks mus be used properly in produc markeing including: Adverising Websie/Elecronic Media Caalogs Poin-of-Purchase Reail fixures Markeing and sales collaeral Tradeshows Training and educaion maerials Packaging Videos Press maerial When he brand name Polarec or a Polarec fabric series name is used in plain copy or iling, i mus appear correcly. When using a Polarec fabric series, he word Polarec mus always be included as a prefix o any series name. For example: Power Srech mus always be paired wih and preceded by he word Polarec Polarec Power Srech. Series names are no permied as sand alone names. All oher wording, spelling, capializaion, and regisered rademark symbols mus appear as shown on page 9. Polarec logo graphic sandards provided by Polarec are he only visual configuraions permied. Graphic sandards are on pages and provide hese guidelines along wih visual examples. A Polarec logo sew-in label, hea ransfer or embroidery mus appear on all producs comprised of more han 50% Polarec fabric. Refer o Polarec Cusomer Web Suppor or Tag and Label Guide Book. A Polarec hang ag furnished by, or approved by, Polarec mus appear on all producs comprised of more han 50% Polarec fabric. Refer o Polarec Cusomer Web Suppor or Tag and Label Guide Book. When describing a paricular fabric, use he consumer copy poins found on our Cusomer Web Suppor. Remember, Polarec fabrics are innovaive, echnical, performing fabrics ha are durable and offered in a variey of exures. To reques access o Polarec Cusomer Web Suppor please visi he Clien Poral on Polarec.com. 02

6 The Polarec Brand Collecion of Fabrics Wha is Polarec? Polarec, LLC, is a echnology company providing soluions hrough exiles. Polarec is he brand name for a collecion of over 300 performance fabrics ranging from nex-o-skin o insulaion o weaher proecion. Wihin he Polarec collecion we have fabric series sub-brands ha usually define he producs primary performance aribue or key differeniaor including Polarec Power Dry, Polarec Power Grid, Polarec Power Srech, Polarec Power Wool, Polarec Fleece, Polarec Thermal Pro, Polarec Alpha, Polarec Wind Pro, Polarec Windbloc, Polarec Power Shield, and Polarec NeoShell. The Polarec fabric series collecion char When using a Polarec fabric series, he word Polarec mus always be included as a prefix o any series name. For example: Power Dry mus always be paired wih and preceded by he word Polarec Polarec Power Dry. Blue Panone 7461 Orange Panone 159 Green Panone 7495 Polarec fabric/apparel caegory: base insulaion proecion Performance benefi: moisure managemen hermal insulaion proecion from wind and precipiaion The Polarec Fabric Series Collecion Char Each fabric caegory is idenified by a color and ha color can be used in supporing informaional maerials for every fabric series. The color sandards are: Fabric Polarec Panone (PMS) Process color mach caegory color code color swach % of CMYK base blue C, 28M insulaion orange M, 100Y, 7K 03 proecion green C, 80Y, 30K

7 Trademarks and Use of Fabric Series in Tex Fabric series always include he erm Polarec A specific Polarec fabric mus always be linked o he Polarec brand and never markeed as a sand-alone brand. For example, always use Polarec Power Dry ; never use Power Dry alone. Use he complee fabric series name; do no edi names or change he word order. Correc fabric series names: base fabrics: Polarec Power Dry Polarec Power Grid Polarec Power Srech Polarec Power Srech Pro Polarec Power Wool insulaion fabrics: Polarec Micro Series Polarec 100 Series Polarec 200 Series Polarec 300 Series Polarec Thermal Pro Polarec High Lof Polarec Alpha Polarec Wind Pro proecion fabrics: Polarec Windbloc Polarec Power Shield Polarec Power Shield Pro Polarec NeoShell Always verify he following when using a fabric series in ex: spelling capializaion hyphenaion word spaces rademark and regisered rademark symbols Using rademarks and regisered rademarks The fabric series wih an are regisered rademarks; hose wih a are rademarks pending regisraion. These rademark symbols mus always be included as shown. For all updaes, visi Cusomer Web Suppor a POLARTEC.COM. Incorrec usage of Polarec fabric series in ex Missing a regisraion symbol ( ) Missing a regisraion symbol ( ) afer Polarec Missing he brand name Polarec, and a regisraion symbol ( ) follows Dry, no Power Missing he brand name Polarec and a word space beween Power (space) Dry Polarec Power Dry Polarec Power Dry Power Dry Power Dry Power Dry Powerdry afer Polarec and Power Dry Missing he brand name Polarec Missing he brand name Polarec and a regisraion symbol ( ) afer Power Dry 04

8 Trademarks and Use of Fabric Series in Tex Proper Use of Trademarks The appropriae rademark designaion mus always be included in plain copy ( for regisered rademarks, for rademarks wih regisraion pending). When using a regisered rademark (eiher in he form of a logo or se in plain copy), you mus provide a rademark noice lising each erm. This noice mus appear on eiher he fron or back cover, able of conens page, or on he firs page using any of he rademarks in a given documen. See he example below. only use rademarks as proper adjecives (e.g., Polarec fabric is... ). Do no use rademarks as nouns or make hem possessive; do no wrie Polarec s fabrics are... See examples below. Incorrec uses of rademark names in ex Correc uses of rademark names in ex Polarec s fabrics are innovaive. Polarec fabrics are innovaive. Polarec Thermal Pro s insulaion properies make i superior o oher fleece producs. The insulaion properies of Polarec Thermal Pro make i superior o oher fleece producs. Model Trademark Noice Lis all regisered rademarks (erms wih an or ) as shown below. This ex can be ypese as small as 5 poin as illusraed below Polarec, LLC. Polarec, Polarec Power Dry, Polarec Power Dry FR, Polarec Power Grid,Polarec Power Grid FR, Polarec Power Srech, Polarec Power Srech Pro, Polarec Power Srech FR, Polarec Power Wool, Polarec Fleece, Polarec Classic, Polarec Micro, Polarec Thermal Pro, Polarec High Lof, Polarec Thermal FR, Polarec Alpha, Polarec Wind Pro, Polarec Wind Pro FR, Polarec Windbloc, Polarec Power Shield, Polarec Power Shield FR, Polarec Power Shield Pro, Polarec Power Shield O2 and Polarec NeoShell are regisered rademarks of Polarec, LLC, regisered in he Unied Saes and oher jurisdicions for fabrics available only from Polarec, LLC. This is an example of an accepable legal rademark noice se in 5 poin ype 2014 Polarec, LLC. Polarec, Polarec Power Dry, Polarec Power Dry FR, Polarec Power Grid,Polarec Power Grid FR, Polarec Power Srech, Polarec Power Srech Pro, Polarec Power Srech FR, Polarec Power Wool, Polarec Fleece, Polarec Classic, Polarec Micro, Polarec Thermal Pro, Polarec High Lof, Polarec Thermal FR, Polarec Alpha, Polarec Wind Pro, Polarec Wind Pro FR, Polarec Windbloc, Polarec Power Shield, Polarec Power Shield FR, Polarec Power Shield Pro, Polarec Power Shield O2 and Polarec NeoShell are regisered rademarks of Polarec, LLC, regisered in he Unied Saes and oher jurisdicions for fabrics available only from Polarec, LLC. 05

9 Graphic Sandards: Polarec Brand Logo The Polarec Brand Logo This secion covers he visual rules for using Polarec logos. Guidelines on he preceding pages mus also be followed o be sure you use hese rademarks properly. As shown below, he Polarec brand logo is a combinaion of he peaks symbol, he whie Polarec leer forms followed by a regisered rademark symbol, all wihin a solid black square or recangle. In eiher forma, he logo may no be alered or reconfigured in any way. The verical logo wihin a black square is preferred for mos applicaions. This forma has proven o be he mos widely recognized mark and i is highly legible a any size wheher i is used large in signage and POP or small in a caalog. However, depending on he space available for brand ideniy, eiher he verical logo in a black square or he horizonal logo in a black recangle is accepable. Verical 2-color Polarec brand logo wihin he sandard black square (Preferred) Verical 2-color Polarec brand logo wihou square shape Horizonal 2-color Polarec brand logo wihin he sandard black recangle Horizonal 2-color Polarec brand logo wihou recangle shape 2-color applicaion wihin a sandard shape: The sandard square or recangle shape is solid black The peaks icon is red, Panone 032 (Process color mach: 90M, 86Y) The leerforms and regiser mark are whie on he black background shape 2-color applicaion wihou a sandard shape: The peaks icon is red, Panone 032 (Process color mach: 90M, 86Y) The leerforms and regiser mark are black on a whie background 06

10 Graphic Sandards: Polarec Brand Logo Clear space required around he Polarec brand logos The cap heigh of he leer P of Polarec can be used o deermine he clear space needed wihin and around brand logos. Verical 1-color Polarec brand logo wihin he sandard black square (Preferred) Verical 1-color Polarec brand logo wihou square shape Horizonal 1-color Polarec brand logo wihin he sandard black recangle Horizonal 1-color Polarec brand logo wihou recangle shape 07 1-color applicaion wihin a sandard shape: The sandard square or recangle shape is solid black The peaks icon, he leerforms and regiser mark are whie on he black background shape 1-color applicaion wihou a sandard shape: The peaks icon, he leerforms and regiser mark are black on a whie background

11 Graphic Sandards: Polarec Fabric Series Logo Polarec Fabric Series Logos The Polarec fabric series logos may be used in reverse form wihin a black recangle or in posiive form. In eiher case, clear space around he logo mus be mainained. Refer o he examples a he righ. 2- and 1-color applicaions of a Polarec fabric series logo in reverse form wihin a black recangle The color sandards are: 2-color logo applicaion, reversed wihin a black recangle: The recangle is solid black The icon and verical rule are red, Panone 032 All leer forms and rademark symbols are whie 1-color logo applicaion, reversed wihin a black recangle: The recangle is solid black The icon, verical rule, all leer forms and rademark symbols are whie 2-color logo applicaion, posiive: The icon and verical rule are red, Panone 032 All leer forms and rademark symbols are black The clear space required around he reverse form logo is deermined by he cap heigh of he fabric series logoype 1-color logo applicaion, posiive: The icon, verical rule, all leer forms and rademark symbols are black Using muliple logos When displaying muliple fabric series logos, use he same color applicaion in reverse or posiive form hroughou. Do no mix color applicaions or reverse/posiive forms in a group display. In addiion, mainain a consisen size relaionship beween muliple logos as illusraed on he facing page: 2- and 1-color applicaions of a Polarec fabric series logo in posiive form In reverse form, boh he heigh of he logoype and he heigh of he black recangle mus be consisen. The lengh of recangles should be uniform. The posiion of he elemens wihin he recangle should align as indicaed by he clear space guidelines. In posiive form, he heigh of he logoypes should be uniform. The clear space required around he posiive form logo is deermined by he cap heigh of he fabric series logoype 08

12 Graphic Sandards: Polarec Fabric Series Logo Polarec fabric series logos, 2-color applicaion in reverse form wihin a black recangle Polarec fabric series logos, 2-color applicaion in posiive form Power Srech Pro Fleece Alpha 09 When displaying muliple logos as shown above, make hem all he same size. When displaying muliple logos as shown above, make hem all he same size.

13 Graphic Sandards: Correc Logo Usage When o use a Polarec brand or fabric series logo In caalogs or siuaions where several producs appear near each oher, clarify which producs are made wih Polarec fabrics. The following examples illusrae he mos common siuaions and required Polarec branding. When using any Polarec logo, follow he clear space guidelines on pages Promoing several producs which are all made wih Polarec fabrics If here is a secion promoing only producs conaining Polarec fabrics, and hese producs use differen Polarec fabrics, one Polarec brand logo may be placed in proximiy o he group insead of using individual fabric name logos. The verical Polarec brand logo wihin a solid black square is preferred for his applicaion. Example 1: One Polarec brand logo is used o idenify a group of producs which are all made wih Polarec fabrics. (Preferred) 2 Promoing several producs, some of which are made wih Polarec fabrics If some bu no all producs use Polarec fabrics, a Polarec fabric series logo should appear near each produc made wih a Polarec fabric. If more han one Polarec fabric is used in a single produc, he predominan Polarec fabric series logo should be used. Example 2: Muliple Polarec fabric series logos are used when promoing several producs, some of which are made wih Polarec fabric. 3 Promoing several producs, all of which are made wih he same Polarec fabric If all producs displayed ogeher are made wih he same Polarec fabric, one Polarec fabric series logo may be placed near he group insead of placing copies of he logo near each individual produc. Example 3: One Polarec fabric series logo can be used when all producs shown are made wih he same Polarec fabric. 10

14 Graphic Sandards: Fon and Web Address Sandard Fon The fon family for Polarec brand communicaions is Fruiger. The ex fon is Fruiger Condensed This is Fruiger Roman used as a ex fon for descripive copy used in caalogs, poin-of-purchase displays and packaging. Fruiger Condensed Fruiger Bold Condensed Sub-brand fabric names are Fruiger Bold Condensed in upper and lowercase leers Polarec Power Dry Headline Fon The fon for Polarec brand communicaions is Orbiron Bold Orbiron Bold The web address is Fruiger Bold Condensed in all capial leers Polarec.com The headline is Orbiron Bold Condensed in upper and lowercase leers Impossible Made Possible POLARTEC.COM Sandards The preferred wrien sandard for he Polarec web address is using he Fruiger fon in all capial leers wihou he prefix www : POLARTEC. COM. When posiioning he web address near he brand logo, place he web address below he logo. The address is cenered on he overall widh of he logo. POLARTEC.COM POLARTEC.COM 11 POLARTEC.COM POLARTEC.COM

15 Graphic Sandards: Impossible Made Possible When o use a Polarec Impossible Made Possible logo and Credo In caalogs or siuaions where using he Impossible Made Possible campaign, cusomers have he abiliy o use he Polarec Impossible Made Possible logo as well as he Credo. Polarec Impossible Made Possible logos Polarec in whie and Impossible Made Possible ransparen Polarec in black and Impossible Made Possible ransparen Polarec Brand Credo Red Peaks mus remain behind he Credo Credo is always in Orbiron Bold Polarec Impossible Made Possible Whie logo mus remain cenered beneah he Credo 12

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