GRAPHIC STANDARDS GUIDE

Transcription

1 GRAPHIC STANDARDS GUIDE English/Français USE OF THE BONJOUR YUKON LOGO IN THE GOVERNMENT OF YUKON MARCH 2017

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3 CONTENTS 1. INTRODUCTION 2. ABOUT THIS GUIDE / GENERAL USE 3. PREFERRED PRESENTATION 4. OTHER POSSIBLE PRESENTATIONS / EXCEPTIONS 5. USE OF COLOURS 6. PROTECTION AREA AND MINIMUM SIZE 7. COLOURS AND TYPOGRAPHY 8. POSITIONING ON STATIONERY 9. PROMOTIONAL ITEMS GRAPHIC STANDARDS GUIDE

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5 BONJOUR YUKON: ACTIVE OFFER OF SERVICES IN FRENCH English/Français BONJOUR YUKON LOGO The Bonjour Yukon logo is the result of a collaborative effort between the Government of Yukon and the Association franco-yukonnaise to promote locations where service is available in French in the public, private, non-profit and community sectors. The logo colours evoke the Northern Lights and Yukon s natural splendor. The semi-circle represents the Midnight Sun, shining down on the Yukon River. The Common Raven, the territory s official bird, sits in the middle. ACTIVE OFFER Active offer means that service in French is clearly available and easy to obtain, which creates an atmosphere where members of the public feel comfortable communicating in French and receive services comparable in quality to services provided in English. Service in French is provided proactively. GRAPHIC STANDARDS GUIDE PAGE 1

6 ABOUT THIS GUIDE This guide which was designed for use by those who are required to produce graphic materials sets out guidelines on logo use to ensure the latter is always appropriate, uniform, clear, and effective. A number of standards involve relationships of size, position, and colour, and were developed based on various functional and esthetic factors. It is recommended that users, such as graphic design studios, freelance graphic designers, and printers, familiarize themselves with the entire guide. Please contact the French Language Services Directorate at info.dsf-flsd@gov.yk.ca with any questions on logo use. GENERAL USE The Bonjour Yukon logo is used to signal and promote the availability of services in French. For example, the Bonjour Yukon logo appears in the French Language Services Directorate s monthly column in L Aurore boréale on services provided by the Government of Yukon in French. In most cases, print and digital materials include the wording English/Français underneath the logo. PAGE 2 GRAPHIC STANDARDS GUIDE

7 PREFERRED PRESENTATION The three basic elements of the Bonjour Yukon logo are the symbol, signature, and wording English/Français. The preferred presentation of the logo shows the symbol centered above the signature and wording. This version shall be given preference where space permits. It should be noted that the frame and its rounded corners are an integral part of the logo. Symbol Logo Signature Wording Vertical version preferred GRAPHIC STANDARDS GUIDE PAGE 3

8 OTHER POSSIBLE PRESENTATIONS If space is limited, the logo can be placed horizontally. See the logos below and a possible use scenario on page 11 of this guide. Horizontal placement if space is limited. 13,5 mm EXCEPTIONS SIMPLIFIED VERSION To be used for very small items or in-house active offer items intended for service providers (see examples on pages 8 and 10 of this guide). 6 mm Simplified horizontal version (exception) 22 mm Simplified vertical version (exception) PAGE 4 12 mm GRAPHIC STANDARDS GUIDE

9 USE OF COLOURS The logo shall be used in the four-colour process or three Pantone colours on colour documents, or in grayscale on black-andwhite documents. Where it is impossible to use the logo in the four-colour process or three Pantone colours, the grayscale presentation shall be used. The logo in solid colour shall be used when printing techniques make it impossible to reproduce shade points (e.g., embroidery, engraving). The inverted logo shall be used on a dark or black background. Preferred Presentation Grayscale Presentation Solid-colour Presentation Inverted Presentation GRAPHIC STANDARDS GUIDE PAGE 5

10 1x 1x PROTECTION AREA AND MINIMUM SIZE English/Français 1x In order to ensure the visibility and integrity of the logo, protection-area (frame) and minimum-size standards shall be maintained. The protection area constitutes a blank space around the logo. It is important to keep this area empty in order to avoid any visual encumbrance. The various elements shall not be separated, moved, or changed. English/Français COMPLETE VERSION Print: 22 x 30 mm for vertical presentations. 35 x 14.7 mm for horizontal presentations. Internet: =1x 63 x 85 px for vertical presentations. 99 x 41 px for horizontal presentations. 30 mm30 mm 14.7 mm 35 mm The frame is the protection area on the complete logo version. 22 mm22 mm SIMPLIFIED VERSION (EXCEPTION) Print: 12 x 13.5 mm for vertical presentations. 22 x 6 mm for horizontal presentations. Internet: 35 x 39 px for vertical presentations. 63 x 18 px for horizontal presentations. 1x 1x 1x 1x 1x 13.5 mm 6 mm 22 mm =1x No element shall be inserted within the protection area. The unit 1x corresponds to the capital letter height of N. 13,5 mm =1x 6 mm 22 mm 12 mm 12 mm 13,5 mm 6 =1x 6 mm 12 mm PAGE 6 13,5 mm 12 mm 22 mm GRAPHIC STANDARDS GUIDE

11 COLOURS AND TYPOGRAPHY The colour palette represents the Northern Lights and the natural environment of Yukon. Recipes for colours in the four-colour process, RGB, Pantone, and colour codes for the Internet: C97 M46 Y27 K3 R0 G114 B153 Pantone 7468C Websafe # C100 M3 Y50 K0 R0 G163 B153 Pantone 7272C Websafe #00A399 C46 M0 Y100 K0 R150 G200 B63 Pantone 375C Websafe #96C83F TYPOGRAPHY: Barmeno Medium GRAPHIC STANDARDS GUIDE PAGE 7

12 POSITIONING ON STATIONERY When the logo is used on Government of Yukon stationery, it shall be positioned in the lower right corner. It must not be larger than other logos. If other logos are in black and white, the grayscale version of the Bonjour Yukon logo shall be used. Nom Title Titre French Language Services Directorate Direction des services en français Box / C.P (M-1), Whitehorse (Yukon) Y1A 2C info.dsf-flsd@gov.yk.ca Exception: Use the simplified version if there is not enough space for the full version. See page 6 for minimum size and protection area standards. Nom Title Titre 50% Scale French Language Services Directorate Direction des services en français Box / C.P (M-1), Whitehorse (Yukon) Y1A 2C info.dsf-flsd@gov.yk.ca PAGE 8 GRAPHIC STANDARDS GUIDE

13 PROMOTIONAL ITEMS Below are some examples of how the logo can be placed on promotional items. COFFEE MUGS FOUR-COLOUR PROCESS PRINTING GRAPHIC STANDARDS GUIDE PAGE 9

14 SOLID COLOUR Certain printing techniques, such as engraving and screen printing, require that the logo be printed in solid colour, without the use of shade points or grades. The logo in solid colour may be printed in black or one Pantone colour, as illustrated below: Exception: For very small promotional items (e.g., pens) that do not contain enough space for the full-sized logo, the simplified, no-frame version may be used. See page 6 for minimum size standards BONJOUR YUKON Ballpoint Pen / Exception No frame or English/Français wording 1 Pantone colour, 7468C or 3272C 3272 BONJOUR YUKON PAGE 10 GRAPHIC STANDARDS GUIDE

15 NOTEPAD FOUR-COLOUR PROCESS PRINTING NOTEPAD PRINTING ON SIDE FOUR-COLOUR PROCESS PRINTING GRAPHIC STANDARDS GUIDE PAGE 11

16 GROCERY BAG FOUR-COLOUR PROCESS PRINTING PAGE 12 GRAPHIC STANDARDS GUIDE

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