2018 MEDIA KIT UNMATCHED ACCESS TO AUDIO S BEST. STUDIO. LIVE. POST.

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1 2018 MEDIA KIT UNMATCHED ACCESS TO AUDIO S BEST. STUDIO. LIVE. POST. M I X O N L I N E. C O M

$Myself august 2016 \\ mixonline.com \\ $6.$ 99 MUSIC PRODUCTION LIVE SOUND SOUND FOR PICTURE more than 30 years, Mix gives you access to creative people

Or blending give you access to audio s best. quality sound.

For download, streaming, broadcast, DMG AUDIO LIMITLESS THE TRACKING ROOM THE LEGACY REBORN OFF NASHVILLE S

unique ways to produce high- REVIEWED GROVE HILL AUDIO LIVERPOOL c ACCESS TO AUDIO S BEST STUDIO. LIVE. POST.

Engineers and artists and producers. Studio designers and code writers and hardcore analog junkies.

2 ABOUT MIX Kandace Springs y School of Rock The Musical y Tom Jones in the Studio y A Classic Track: All By Myself august 2016 \\ mixonline.com \\ $6.99 MUSIC PRODUCTION LIVE SOUND SOUND FOR PICTURE more than 30 years, Mix gives you access to creative people using cutting-edge technology. Or Mix and mixonline.com vintage technology. Or blending give you access to audio s best. quality sound. In the studio, live or on the dub WAVES VITAMIN SONIC ENHANCER AND SUB ALIGN RF EXPLORER stage. For download, streaming, broadcast, DMG AUDIO LIMITLESS THE TRACKING ROOM THE LEGACY REBORN OFF NASHVILLE S MUSIC ROW mix regional CANADA s the comprehensive, go-to source for high-end audio production for the two in unique ways to produce high- REVIEWED GROVE HILL AUDIO LIVERPOOL c ACCESS TO AUDIO S BEST STUDIO. LIVE. POST. c vinyl or deluxe Blu-ray. The Mix audience are the people who produce and deliver professional audio. Engineers and artists and producers. Studio designers and code writers and hardcore analog junkies. Educators and students. Manufacturers + CONSOLES/ CONTROLLERS FOR ANY PRODUCTION STYLE and musicians. professional studio owners, engineers and producers signiﬁcant in audio technology. MIX_08_16_Cover.indd 1 MIX0816.indd 1 2 7/21/16 11:51 AM 7/21/16 12:07 PM u n m a t c h e d a c c e s s t o a u d i o s b e s t

3 AUDIENCE DEMOGRAPHICS PROS. INDUSTRY LEADERS. BUYERS. 84% of the Mix audience are professionals employed in all sectors of the audio industry.* 96% of the Mix audience describe themselves as opinion leaders, being sought out by others for TYPE OF FACILITY/BUSINESS** 0% 10% 20% 30% 40% 50% 60% COMMERCIAL/PRIVATE RECORDING STUDIO 32.6 SOUND REINFORCEMENT COMPANY 12.4 INDEPENDENT AUDIO PRODUCTION COMPANY 9.4 INDEPENDENT AUDIO ENGINEERING/TECHNICAL COMPANY 3.3 SOUND-FOR-PICTURE 3.7 RADIO/TV BROADCAST PRODUCTION COMPANY 2.8 SOUND/VIDEO CONTRACTOR 3.7 MASTERING/AUTHORING/REPLICATION FIRM 1.0 ACOUSTICS/DESIGN CONSULTING COMPANY 2.8 RECORD COMPANY 1.4 MUSIC/RECORDING SCHOOL 5.0 OTHER 22.1 advice on audio and technologies. * 65% of the Mix audience identify themselves as early adopters of audio technology evaluating new types of audio equipment/systems either soon after learning about it or after discussing it with one or two colleagues. * "Mix's reader demographic is perfectly representative of our core audience. Our media buy gets us the best of both worlds, as it connects us with top professionals in both the studio recording and live sound markets, helping to achieve our long-term sales and marketing goals. And advertising in Mix is also vital for our dealer base, bringing them highly qualified buying customers. Mix is a key marketing partner for Audio-Technica. KAREN EMERSON Media Manager Audio-Technica TITLES/FUNCTIONS** 0% 10% 20% 30% 40% 50% 60% PRESIDENT/OWNER 48.8 MANAGER 4.8 SUBTOTAL: MANAGEMENT 53.6 CHIEF ENGINEER 7.1 STAFF MIXING ENGINEER 2.1 INDEPENDENT ENGINEER 6.1 OTHER ENGINEER OR TECHNICAL TITLE 4.0 SUBTOTAL: ENGINEER/TECHNICAL PROFESSIONAL 19.3 PRODUCER 5.0 EDUCATOR 3.4 SALES/ADMINISTRATOR 2.5 NON-TITLED 16.4 *Source: Akel & Associates - Mix: The Scope Of The Audio Production Market: July, **Publisher's Own Data: Mix Subscriber Demographics: November Total circulation: 25,800; Publisher's Own Data: Mix Subscriber Demographics: November u n m a t c h e d a c c e s s t o a u d i o s b e s t

4 AUDIENCE PURCHASING OUR AUDIENCE INVESTS IN YOUR PRODUCTS 97% of the Mix audience is involved in the vendor selection process.* MIX AUDIENCE EXPENDITURES ON SPECIFIC TYPES OF AUDIO TECHNOLOGY: 80% in Signal Processing/ Software.* 64% in Signal Processing/ Hardware.* 68% in Acoustic Products.* 66% in Channel Strips/ Preamplifiers.* 81% in DAW Software/ Audio-Editing Software.* 64% in Consoles/ Control Surfaces.* 90% in Cables and Connectors.* 52% in Amplifiers.* AVERAGE ANNUAL EXPENDITURES ON ALL AUDIO-RELATED PRODUCTS, EQUIPMENT AND SERVICES BY THE MIX AUDIENCE AND THE COMPANIES THEY WORK FOR: $47,922 * THE IMPACT OF MIX Mix continues to be a go-to source for news and analysis of the latest in audio technology for studio, live and sound for picture and proves highly influential in equipment purchasing decisions and vendor selection. 76% view Mix as a superior resource to help stay current with changes in audio technology.* 83% state that they have positive impressions of vendors that communicate with them regularly via advertising in Mix magazine, website, e-newsletters, etc.* 74% first become aware of vendors/equipment through Mix s content.* 70% determine brands to evaluate in the buying process through Mix s content.* ACTIONS TAKEN BASED ON READING ADS IN MIX Visited a vendor s/dealer s/ 75% retailer s website.* Looked for the product/ 59% equipment at a retailer.* Clicked on an ad on Mix s 52% website or e-newsletter.* *Source: Akel & Associates - Mix: The Scope Of The Audio Production Market: July, Total circulation: 25,800; Publisher's Own Data: Mix Subscriber Demographics: November u n m a t c h e d a c c e s s t o a u d i o s b e s t

5 2018 MAGAZINE & DIGITAL EDITORIAL CALENDAR IN PRINT & ONLINE: DEDICATED SECTIONS TO MUSIC, LIVE, SOUND FOR PICTURE, TECHNOLOGY MAGAZINE, WEBSITE, WEBINAR, AND ENEWSLETTER CONTENT MAGAZINE-ONLY MONTH ISSUE THEME EQUIPMENT SPOTLIGHT BONUS DIGITAL REGIONAL FOCUS AD CLOSE MATERIALS DUE BONUS DISTRIBUTION January Live Sound Small Format Consoles February Build Your Own Studio Preamps/Audio Interfaces March Game Sound Studio Microphones April Sound for Picture - TV Wireless Systems May Mix Nashville Studio Monitors June Facility Design Acoustic Materials July Live Sound Portable P.A. Systems August Mixing - Studio Mixing Consoles/Controllers NAMM New Products Guide New Products: Live Sound New Products: Game Sound NAB New Products Guide New Products: Cables & Connectors New Products Studio Acoustics New Products: Summer NAMM New Products: Virtual Instruments Los Angeles 12/11/17 12/14/17 Winter NAMM Miami 1/8/18 1/11/18 Austin 2/5/18 2/8/18 Southwest U.S. 3/12/18 3/15/18 NAB Nashville 4/9/19 4/12/18 Midwest 5/14/18 5/17/18 Infocomm International 6/11/18 6/14/18 Canada 7/9/18 7/12/18 September Sound for Picture - Film Plug-ins: Effects New Products: Sound for Picture Pacific Northwest 8/13/18 8/16/18 Mix Presents Sound for Film October AES New York AES: New Technologies AES New Products Guide New York City 9/10/18 9/13/18 AES New York November Education Digital Audio Workstations Audio Education Directory Directory: Recording Schools 10/8/18 10/11/18 Audio Education Supplement December Mastering/Distribution Hardware Effects January 2019 Live Sound Small Format Consoles Sound for Film: Awards Supplement NAMM New Products Guide Southeast U.S. 11/12/18 11/14/18 Los Angeles 12/10/18 12/13/18 Winter NAMM

6 E-NEWSLETTERS&CUSTOM The premier newsletter serving the recording industry. Providing subscribers with breaking pro audio news, product announcements, original features, information about industry events and much more. Delivers every Tuesday. 38,000 subscribers.* Capture the sound reinforcement market with this live sound e-newsletter. Providing subscribers with inside news, notes and original features from the road. Includes Product News, Road Notes and Secret Weapon Troubleshooting from the pros! Delivers every Wednesday. 31,000* CUSTOM PROMOTION Go direct to the people who most want to hear the details about your newest product release. Showcase your technology to the highly qualified Mix opt-in lists with your custom promotional message. We will also provide you with complete metrics and analysis on your campaign. 1 1 MARQUEE 2 2 BOX AD 3 BOX AD 3 4 BOX AD 4 CUSTOM LIST BUNDLE: FULL 3rd party 22,885 unique 3rd party s MIX LINE 21,175 unique 3rd party s MIX TECH 5923 unique 3rd party s *Source: Google Analytics September u n m a t c h e d a c c e s s t o a u d i o s b e s t

ONLINE OPPORTUNITIES AD DESCRIPTION AD SIZE (pixels) PRICE BILLBOARD 970 x 250 $150/CPM SUPER LEADERBOARD 970

728 x 90; 970 x 90 $150/CPM IN CONTENT AD ZONE MOBILE HEADER 728 x 90; 970 x 90 $150/CPM 320 x 100; 300 x 250;

AD FORMATS Interstitials, 3rd Party Tags, and Video in Banner LOOP/TIME 3 loop/15 sec LEAD TIME 5 days MEDIA

Only 3RD PARTY SERV Banner Policy Banners may not at any point during the campaign have additional creative

This includes but is not Yes limited to rollovers, surveys, non-user-initiated daughter windows and DHTML

7 ONLINE OPPORTUNITIES AD DESCRIPTION AD SIZE (pixels) PRICE BILLBOARD 970 x 250 $150/CPM SUPER LEADERBOARD 970 x 90 $150/CPM LEADERBOARD 728 x 90 $150/CPM SIDEBAR 300 x 600 $150/CPM IN CARD 300 x 250 $100/CPM FIXED BOTTOM 728 x 90; 970 x 90 $150/CPM IN CONTENT AD ZONE MOBILE HEADER 728 x 90; 970 x 90 $150/CPM 320 x 100; 300 x 250; 320 x 50 $150/CPM MOBILE ADHESION 320 x 50 $150/CPM AD UNIT SPECIFICATIONS MOBILE IN-CONTENT 300 x 250 $150/CPM REQUIRED FILESING.jpg,.gif, swf, 3rd party tag, click through URL, HTML5 tag within iframe RICH MEDIA SIZE OR LENGTH 100 KB ACCEPTED AD FORMATS Interstitials, 3rd Party Tags, and Video in Banner LOOP/TIME 3 loop/15 sec LEAD TIME 5 days MEDIA TYPES ACCEPTED All Rich Media except DHTML MAXIMUM FILE SIZE 100 KB AUDIO ACCEPTED User Enabled Audio Streams Only 3RD PARTY SERV Banner Policy Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by NewBay Media and specified in the contract. This includes but is not Yes limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked.

ONLINE OPPORTUNITIES AD DESCRIPTION AD SIZE (pixels) PRICE GALLERY TOP 728 x 90

TOP 300 x 250 $100/CPM 300 x 50 $100/CPM TECHNICAL SPECIFICATIONS: Accepted File

loop, 15 sec max Desktop Ad Sizes: 970x250, 970x90, 728x90, 970x90 (pushdown),

questions, please contact: Sujin Lee, Digital Campaign Manager Office: 212 378

8 ONLINE OPPORTUNITIES AD DESCRIPTION AD SIZE (pixels) PRICE GALLERY TOP 728 x 90 $150/CPM GALLERY SIDEBAR 300 x 600 $150/CPM GALLERY INSTERSTITIAL MOBILE GALLERY TOP 300 x 250 $100/CPM 300 x 50 $100/CPM TECHNICAL SPECIFICATIONS: Accepted File Types: jpeg, HTML 5, 3rd party tags File Size Limit: 2MB Animation Spec: 3x loop, 15 sec max Desktop Ad Sizes: 970x250, 970x90, 728x90, 970x90 (pushdown), 300x250, 300x600, 900x65 Mobile Ad Sizes: 320x50, 320x100, 300x250 For questions, please contact: Sujin Lee, Digital Campaign Manager Office: Mobile: slee@nbmedia.com 8 u n m a t c h e d a c c e s s t o a u d i o s b e s t

$june 2015 \\ mixonline.com \\ $6.$ SOUND FOR PICTURE Steinberg Cubase Pro 8

9 DIGITAL OPPORTUNITIES Digital Edition Sponsorship Rhett Miller y Classic Tracks: She s Not There y Maddala Music Studios y Faith No More Live! june 2015 \\ mixonline.com \\ $6.99 REVIEWED MUSIC PRODUCTION LIVE SOUND SOUND FOR PICTURE Steinberg Cubase Pro 8 Eiosis AirEQ Premium Sound Radix Drum Leveler Kush Tweaker Your Ad Here CLASS of of the World s Coolest New Studios PLUS NEW ACOUSTIC MATERIALS: ABSORPTION & DIFFUSION mix regional c MIX_06_15_Cover.indd 1 MIX0615.indd 1 CHICAGO c 5/21/15 3:59 PM 5/21/15 1:34 PM Mobile Marketing Address your target audience at their point-of-need 30-day cycles for rotating display banner ads ipad ads archived indefinitely for longer shelf-life Promotes your products 24/7, without the barriers of time & location 9 u n m a t c h e d a c c e s s t o a u d i o s b e s t

10 NEWBAY+ MARKETING SERVICES Branding Primary Marketing Goals Thought Leadership Lead Generation Lead Nurturing White Paper: With the guidance of our editors and expert contributor writers we create an informational customer-focused content asset in.pdf format and market it over our audiences for leads. ebook: Same as white paper except we execute in an interactive digital format where you can provide up to three videos and do show and tell along with presenting customer-focused content. Research + Media: We create a question survey about a critical issue that we send to our audiences, and then produce an 8-to-10-page research white paper with the results that we market for leads. Lead Nurturing: We create a 6- , co-branded lead-nurture program using your assets (or we ll create any content you need) that nurtures up to 3,000 of your leads and turns up to 5 percent of them into hot, sales-ready leads. Native Advertising: We create a high-visibility home-page post that helps drive traffic to a custom article page with up to four of your best assets. Infographic: We work with you to pull the most insightful data to tell the story of a hot market segment in an infographic that you can attach your brand and logo to and that is published as a one-page custom report in our magazines. Custom Video: At major industry shows or on standalone basis, our experienced multi-camera crew with professional editing capability creates a compelling custom video that we also market to our audiences. Social Media Hub: Our editors curate in real time the hottest Twitter, Facebook, Instagram, and other social media posts for a custom hub that we create on a hot topic to drive thought leadership and leads. The social media hub is embedded on your site, our media websites, and you can even embed it on your partners websites. For more information, contact Joe Braue, VP of Marketing Services, at jbraue@nbmedia.com. 10 u n m a t c h e d a c c e s s t o a u d i o s b e s t

11 DISPLAY ADVERTISING RATES&SIZES 1x 3x 6x 12x PRINT ADVERTISING SIZES Full Page $5,350 $5,225 $5,050 $4,725 Full Page Spread Trim: 18"w x "h 2/3 Page $4,600 $4,450 $4,275 $4,025 1/2 Page $3,925 $3,875 $3,750 $3,525 1/3 Page Vertical $2,875 $2,825 $2,750 $2,575 1/3 Page Square $2,375 $2,325 $2,250 $2,125 Full Page Spread $10,000 $9,850 $9,475 $8,825 1/2 Page Spread $6,850 $6,775 $6,525 $6,125 Inside Front Cover $6,425 $5,775 $5,200 $4,675 Inside Back Cover $6,150 $5,525 $4,975 $4,475 Back Cover $6,875 $6,200 $5,575 $5,025 Full Page Spread Live Area: "w x 9"h Full Page Spread Bleed: 18.25"w x "h Full Page Trim: 9"w x "h Full Page Live Area: 8.125"w x 9"h Full Page Bleed: 9.25"w x "h 2/3 Page Vertical: 5"w x 9.75"h 1/2 Page Vertical: 5"w x 7.25"h 1/2 Page Horizontal: 7.75"w x 4.75"h 1/3 Page Vertical: 2.375"w x 9.75"h 1/3 Page Square: 5"w x 4.75"h 1/3 Page Horizonttal 9.25 w x h FULL SPREAD FULL PAGE 1/2 SPREAD 2/3 PAGE 1/2 PAGE 1/3 PAGE 11 u n m a t c h e d a c c e s s t o a u d i o s b e s t

12 SPECIALTY ADVERTISING MARKETPLACE RATES&SIZES 4-Color 1x 3x 6x 12x Full Page 3,250 3,087 2,925 2,762 Half Page 1,875 1,781 1,687 1,594 1/4 Page 1,162 1,104 1, /8 Page Marketplace Dimensions Full Page:...8 w x 9.75 h 1/2 Page Horizontal: w x 4.75 h 1/2 Page Vertical: w x 9.75 h 1/4 Page Vertical: "w x 4.75"h 1/4 Page Horizontal: "w x 2.25"h 1/8 Page Horizontal: "w x 2.25"h CLASSIFIED RATES&SIZES Frequency Rates Per Column Inch 1x $141 3x $138 6x $130 12x $123 Classified Dimensions 1 column width: " 2 column width:...4" 3 column width:...6" 4 column width:...8" Minimum height:...1" For specialty advertising material due dates, please refer to the ad close and materials due dates on the Mix editorial calendar. 12 u n m a t c h e d a c c e s s t o a u d i o s b e s t

SPECIFICATIONS DISPLAY ADVERTISING SPECIFICATIONS General Specifications Printing method: Web Offset; Binding: Perfect Paper: Cover printed on 80 lb coated offset, text printed on 32 lb coated

875 h Digital Ad Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded.

) Preferred Applications: Ad layouts should be created using either QuarkXpress ; Adobe Pagemaker or Adobe InDesign. If submitting application files, provide all supporting graphics and fonts.

). Accurate color reproduction cannot be guaranteed without an accompanying SWOPcertified proof. Photo Elements: 300 dpi, actual size; CMYK color model;.tif or.eps format; no JPEG compression.

Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50).

13 SPECIFICATIONS DISPLAY ADVERTISING SPECIFICATIONS General Specifications Printing method: Web Offset; Binding: Perfect Paper: Cover printed on 80 lb coated offset, text printed on 32 lb coated groundwood offset. Ink: SWOP standard and four-color process, Line Screen: 133 lines per inch; Trim Size: 9 w x h Digital Ad Specifications PDF Format: Advertisers are encouraged to submit PDF and PDF/X1-A files provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please have print advertising materials posted directly to (Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.) Preferred Applications: Ad layouts should be created using either QuarkXpress ; Adobe Pagemaker or Adobe InDesign. If submitting application files, provide all supporting graphics and fonts. Proofs: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without an accompanying SWOPcertified proof. Photo Elements: 300 dpi, actual size; CMYK color model;.tif or.eps format; no JPEG compression. Line Art/Text: 600 dpi minimum; CMYK color model;.eps or.tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. Color Tone Values: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK. Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered. Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided. SUBMISSION INSTRUCTIONS Media: Mac or IBM CD. Please Send Materials to: Please contact the publication Production Coordinator when files are submitted. MIX Production Contact bweir@nbmedia.com Beatrice Weir bweir@nbmedia.com tel Please have print advertising materials posted directly to Click here to download the Mix Submission Checklist. tel Please have print advertising materials posted directly to ADDITIONAL CHARGES Inserts: Information available upon request. Guaranteed Position: 10% additional. Publisher will attempt to honor nonpaid position requests but assumes no responsibility for failure to do so. Premium Positions: Premium cover positions are available at 12x frequency only. Cover insertions may be combined with other insertions for frequency discounts on nonpremium insertions. No further discounting is available for cover positions. COMBINED FREQUENCY DISCOUNTS Advertisers in Mix are eligible for combined frequency discounts when advertising in EM, Sound & Video Contractor and other NewBay Media publications. To qualify for a common rate basis, advertisers with multiple products or divisions must submit a master contract in advance of advertising placements. Contact your Mix advertising representative for details. ADVERTISING DEADLINES Please refer to the Mix 2012 Editorial Calendar on page 5. Sturgill Simpson y Classic Track: Journey y Engineer Josh Gudwin y Ellie Goulding Live! may 2016 \\ mixonline.com \\ $6.99 Note: Please label your advertising materials with the magazine name and issue date in which they are scheduled to appear. REVIEWED LINDELL AUDIO 100% LINDELL BUNDLE MUSIC PRODUCTION LIVE SOUND SOUND FOR PICTURE BLACK LION AUDIO MICRO CLOCK MKIII IZOTOPE OZONE 7 ADVANCED PLUS MICS FOR INSTRUMENT RECORDING SYNCHRON STAGE VSL TURNS HISTORIC VIENNA STUDIO INTO SCORE CENTRAL mix regional c NASHVILLE c MIX_05_16_Cover.indd 1 MIX0516.indd 1 13 u n m a t c h e d a c c e s s t o a u d i o s 4/20/16 4:54 PM 4/21/16 8:34 AM b e s t

14 CONTACTS ADVERTISING JANIS CROWLEY , SUE HORWITZ , GENE KINSELLA , ZAHRA MAJMA x517, JOANNE MELTON , DEBBIE ROSENTHAL , EDITORIAL TOM KENNY, EDITOR , PRODUCTION PRINT BEATRICE WEIR , ONLINE SUJIN LEE , ENEWS ROBERT GRANGER , 14 u n m a t c h e d a c c e s s t o a u d i o s b e s t

2016 MEDIA KIT UNMATCHED ACCESS TO AUDIO S BEST. STUDIO. LIVE. POST.

2016 MEDIA KIT UNMATCHED ACCESS TO AUDIO S BEST. STUDIO. LIVE. POST. M I X O N L I N E. C O M ABOUT MIX Rhett Miller y Classic Tracks: She s Not There y Maddala Music Studios y Faith No More Live! june