Visual Identity Guidelines. Essential guidelines to help you create cohesive brand communications

Transcription

1 Visual Identity Guidelines Essential guidelines to help you create cohesive brand communications February 2018

2 Overview LOGO USAGE 3 General Guidelines 3 Logo Elements 3 Logo Colors 4 Color Usage 4 Sizing of the logo 4 Spacing of the logo 5 Examples of Misuse 5 PRODUCT LOGOS 6 COLOR PALETTE 7 should be used whenever the Summa brand or services are represented. We ask that all partners, vendors and others who advertise, produce or represent the Summa brand or services adhere to these guidelines to help ensure a consistent and powerful position for our name in the marketplace. TYPOGRAPHY 8 ICONS 10 VISUAL ELEMENTS OVERVIEW 11 Blue Overlay 12 Color Backgrounds 14 Product Backgrounds 15 Product Photography 18 CLOSING 19

3 Logo Usage GENERAL GUIDELINES The use of the logo is reserved for official Summa partners only (dealers, distributors or TPM) who have followed the technical trainings in the manufacturing firm in Gistel, Belgium (unless agreed otherwise). All Summa logo s are available to download at or com/branding. Use the flat version of the logo on light or bright colored backgrounds. The secondary logo should be used on small executions or in Summa approved situations. The Summa logo with tagline should always appear as shown. Do not rearrange the lockup. LOGO ELEMENTS Primary Logo / Flat version Inverse Flat version Logo Lockup with Tagline Inverse Logo Lockup with Tagline Secondary logo Inverse Secondary logo Logo Usage 3

4 LOGO COLORS Color Guide Pantone: Custommixed color used for professional printing when spot colors are available CMYK: Used for fullcolor printed materials RGB: Used for digital or online applications HEX: This value is used to change the color of elements on a web page Pantone Process Black C Pantone Process Black U C 40 M 40 Y 40 K 100 R 0 G 0 B 0 HEX # COLOR USAGE Do not reproduce the logo in colors other than those specified in the Summa Visual Identity Guidelines. Flat version for light backgrounds Inverse flat version for dark and colored backgrounds Secondary logo for use on small executions or Summaapproved situations SIZING OF THE LOGO The Summa logo must be sized so that it is readable in its entirety. The minimum allowable size for the logo is defined in the accompanying visuals. Only with Summa s approval can exceptions be made. X Print Reproduction Minimum Size X= 2.54cm (1 inch) Screen Reproduction Minimum Size X= 96 pixels Print Reproduction Minimum Size X= 3.175cm (1.25 inch) Screen Reproduction Minimum Size X= 120 pixels X Logo Usage 4

5 SPACING OF THE LOGO The clear area is a visual buffer between the logo and elements that may interfere with its legibility. The clear area should remain free of all other elements and should be maintained on all four sides of the logo. = CLEAR AREA EXAMPLES OF MISUSE Altering the appearance and presentation of the logo compromises brand awareness. Any previous Summa logo s not displayed in this visual identity guidelines are considered to be misuse of the Summa brand. Help support the integrity of the logo and the Summa brand by using the provided logo files, following these guidelines and avoid any misuse. Do not stretch or change the proportions Do not tilt or rotate the logo Do not change the color of the logotype or mark Do not change the logo font Do not put a drop shadow or other effects on the logo Lorem ipsum dolor set amet consecetuer, quia nobist, sus te cone officil luptatus, opatatur simi mas elitas. Do not use the logo or mark in running copy Outstanding Performance Do not change the tagline in any way possible Logo Usage 5

6 Product Logos This is the approved family of Summa product series logos, and is of essential importance to be used whenever a design features a specific product. Do not recreate logos or alter the treatments shown here. All Summa product logo s are available to download at or com/branding. F SERIES SUMMACUT SERIES * * S CLASS 2 SERIES * D75 is only applicable for Summa America dealers D60FX is not applicable for Summa America Dealers Product Logos 6

7 Color Palette The Summa color palette is bold and impactful. Use color with careful consideration to maintain a sophisticated visual appearance. It is essential that the use of color in any application representing Summa should be correct and consistent. The accompanying chart provides the values that should always be used when representing Summa. The secondary color palette was chosen to work in support with the primary color palette and should not overpower. Color Guide Pantone: Custommixed color used for professional printing when spot colors are available CMYK: Used for fullcolor printed materials RGB: Used for digital or online applications HEX: This value is used to change the color of elements on a web page PRIMARY COLOR PALETTE Summa Blue Pantone 3005 C Pantone Process Blue U C 100 M 28 Y 0 K 0 R 0 G 129 B 198 HEX #0081c6 Summa Black Pantone Process Black C Pantone Process Black U C 40 M 40 Y 40 K 100 R 0 G 0 B 0 HEX # SECONDARY COLOR PALETTE Summa Dark Blue Pantone 7546 C Pantone 5463 U C 47 M 21 Y 0 K 73 R 37 G 55 B 70 HEX # Summa Light Grey Pantone 663 C Pantone 7541 U C 4 M 4 Y 3 K 0 R 240 G 240 B 240 HEX #F0F0F0 Color Palette 7

8 Typography Summa s typography consists mainly of two primary typefaces, Rubik and Clear Sans. Your intention must be to use both fonts following these guidelines in the best way possible. Both fonts are available to download for free online. If Rubik or Clear Sans is unavailable for a specific digital application (such as PowerPoint) use Verdana. PRIMARY TYPEFACES Rubik Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ~!@#$%&? Tracking 10 Rubik Regular mainly used for titles, combined with a rule below Rubik Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ~!@#$%&? Tracking 10 Rubik Light mainly used for small titles or text Rubik Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ~!@#$%&? Tracking 25 Rubik medium mainly used for subtitles or highlights Rubik Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ~!@#$%&? Tracking 50 Rubik Bold mainly used for highlights Clear Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ~!@#$%&? Tracking 10 Clear Sans Regular mainly used for body copy Clear Sans Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ~!@#$%&? Tracking 10 Clear Sans Light mainly used to highlight a paragraph or for small body copy Clear Sans Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ~!@#$%&? Tracking 10 Clear Sans Bold mainly used to highlight a word in the body copy Typography 8

9 SECONDARY TYPEFACE Verdana Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Verdana for digital applications when primary fonts are not available COMBINATION OF DIFFERENT TYPEFACES The example below is a visual representation of the primary typefaces and its structure. (Example from the Flatbed brochure) When in doubt, please refer to the most recent brochure for the typeface structure and usage. Use Rubik on all printed and digital communications. Use Clear Sans on all printed and digital communications, mainly as body text. Rubik Regular Rubik Medium Clear Sans Regular Rubik Medium Rubik Bold Rubik Medium Typography 9

10 Visual Elements Overview The Summa brand utilizes several key visual elements within graphic executions and brand communications. In order to maintain cohesion and build greater brand recognition, these core elements should always be used as detailed in the following pages. The elements are: 1 Summa Blue overlays 2 Color Backgrounds 3 Product Backgrounds 4 Product Photography Summa Brochures are available to download at or 1 TM F Series Professional flatbed finishing systems 4 FEATURES OF BOTH THE S CLASS 2 & THE SUMMACUT SERIES DRAG KNIFE TECHNOLOGY Its simplicity has made Drag Knife (or swivel knife) technology the most commonly used. An offset parameter defines the distance between the knife tip and the rotating center. In order to know the position of the freely rotating knife inside the knife holder, a drag movement is made, assuming the knife tip will follow accordingly. Summa cutters include enhanced methods to optimize this drag movement in order to obtain the best possible cutting quality. DRAG MOVEMENT 1 The Drag Knife stops cutting right before entering a corner. 2 The eccentric blade is rotated by performing a drag movement to the desired angle, never leaving the media Once the dragmovement is completed, the corner cutting continues. DUAL HEAD 2 As an option, the S Class 2 T Series and the SummaCut Series can be equipped with a cutting head with dual functionality. This special Dual Head features an extra pen adaptor, instead of the OPOS sensor, allowing you to work alternately with each tool. The perfect solution for drawing and cutting patterns in one easy step! CUTTING THROUGH WITH FLEXCUT Summa s FlexCut feature enables you to cut simple designs completely through the material. CUTTING FLEX PRESSURE PRESSURE CUTTING FLEX LENGTH LENGTH Alternately, one length is cut completely through the material, and one length is cut halfway through. This way a kind of tearoff line is created, ensuring the material keeps a certain rigidity during transportation through the Summa cutter, while remaining easy to remove from the design afterwards. 6 MATERIAL TRANSPORT Tracking is the ability to transport the media through the machine in a repetitive way. This ability makes sure that one single job is cut within specifications, covering the complete guaranteed tracking length. Nevertheless, also longer jobs are accepted by the cutter. The guaranteed tracking length also indicates the possibility of doing multiple jobs sequentially, exceeding the guaranteed tracking length several times without the need of reloading the media. SUPERIOR VINYL AND CONTOUR CUTTERS The Summa S Class 2 cutter has a processor, which is seven times more powerful than its predecessor. A vibrant color touchscreen, a network port, fast and reliable USB connection and an even faster OPOS sensor make the S Class 2 cutter prepared for many years to come. Equipped with a new trim and sheet cut functionality, the cutter is now more than ever the perfect companion for large format printers. 3 Drag or Tangential Knife Drag or Tangential Knife Drag or Tangential Knife Drag or Tangential Knife 2 Visual Elements Overview 10

11 Blue Overlay The Summa blue overlay is a signature graphic element that mainly unifies the Summa brand across different applications and provides a visual interest. They are seen on the covers of each product series brochure. TM F Series Professional flatbed finishing systems TM SummaCut Series TM S Class 2 Series World renowned vinyl and contour cutters Blue overlay cover example from Flatbed and Cutter Brochure Blue Overlay 11

12 ANGLE BLENDING MODE The Summa blue elements should always be set to a 30 angle. When overlaid with each other or over other elements, the blending mode should always be set to multiply. 30 EXAMPLES OF MISUSE Altering the appearance and presentation of the blue overlay compromises brand awareness. Help support the integrity of the Summa brand by following these recommendations. Only one overlay should be used on a single page, spread or visual execution. The angle, shape, color and other facets of the graphic treatment should not change regardless of layout or execution. Do not change the angle of the overlay. Do not change the shape of the overlay. Do not change the blending mode of the overlay. Do not change the color of the overlay. Do not float the overlay away from the edge of an element. Do not align the overlay horizontally over an element. Blue Overlay 12

13 Color Backgrounds Summa Blue can be used as a color background to provide contrast against white space within layouts and to highlight a paragraph that is considered of high value. Use this sparingly in the design so that the blue color doesn t overpower the page. Once per page or twice in a spread is the standard. See examples below. FEATURES SPECIFICALLY FOR THE S CLASS 2 SERIES The marketing team of Summa reserves the right to use other colors without notice. OverCut INTERNAL INTELLIGENCE OverCut extends the vector at the beginning and at the end of a curve. This ensures the design is cut through completely. Without the OverCut function, the cut line may not be completely closed, causing All Summa cutters use an advanced vector difficulties when weeding. lookahead technology that cuts complex images and lettering with improved efficiency. OptiCut OptiCut, a function specially developed for drag The benefits are extensive. The cutting time knife cutters, simulates tangential cutting. Due to is reduced considerably, curves are smoother, performance of complex movements, the OptiCut and the motors are less loaded, which feature compensates for changes in the blade increases the lifetime of the plotter. offset, caused by wear and tear. The OptiCut feature makes sure the knife is orientated correctly. This Other intelligent features include: revolutionary technology gives you optimal quality during your blade s lifetime. Summa cutters are loaded with intelligent routines, optimizing the cutting data. TANGENTIAL KNIFE TECHNOLOGY Tangential cutting technology guarantees a superior performance compared to commonly used swivel knife techniques. The direction of the Tangential Knife is electronically controlled, enabling the T Series to cut very precisely and with very high pressures. The perfect cut ensures easy weeding, saving you valuable time. The patented nose piece prevents small pieces from being pushed out of the vinyl while cutting. OverCut without / with OptiCut 5 mm character CONTOUR CUTTING WITH OPOS With up to 600 grams of cutting force, the Summa S Class 2 cutter powers through heavy sandblast, paint mask and reflective materials with incredible ease, speed and accuracy. The automated contour alignment system OPOS stands for Optical Positioning System. The OPOS X sensor technology senses marks on a wide range of materials. Some of its features include a fullyautomated workflow using OPOS barcodes, enabling you to contour cut multiple jobs without intervention. With a T model, you know you can do the job! Another feature automates the contour cutting of multiple sheets with repeating graphics. During this workflow, the OPOS sensor will start to look for marks, immediately after a new sheet is loaded. TANGENTIAL MOVEMENT MULTIPLE STRENGTHS 1 The Tangential Knife stops cutting right 1 before a corner. 2 3 One of the strengths of OPOS is the unique ability to register multiple marks: a minimum of 4 and a maximum of 128 marks along a job and an OPOS XYline in front of the job. The OPOS XYline makes it possible to compensate deformations along the width of the machine as well. Without OPOS 2 A motor lifts and reorients the blade. 3 Once the blade has reached the desired angle, it is lowered and continues to cut the corner. With OPOS MEDIA OPTIONS This combination allows our system to contour cut large jobs more accurately. 1 A servopowered rollup system (1) SUMMARY (S2 140 & S2 160) After a job is finished, the system will roll up the artwork neatly and prepare the machine for the next unattended job. The integrated paneling feature splits longlength runs into shorter consecutive jobs. SummaCut FX Series SummaCut Series S Class 2 D series S Class 2 T series OPOS CAM series Reliable, NoNonsense Contour & Vinyl Cutter Reliable, Efficient, NoNonsense Vinyl & Contour Cutter Maximum Performance, Reliable, Efficient, Vinyl & Contour Cutter Maximum Possibilities, Versatile, Flexible, Vinyl & Contour Cutter Maximum Possibilities, Versatile, Flexible, Vinyl & Contour Cutter cm 66 cm cm 84 cm 84 cm 127 cm 130 cm 130 cm 142 cm 142 cm 145 cm 145 cm 164 cm 168 cm 168 cm 168 cm Drag Knife Drag Knife Drag Knife True Tangential Knife True Tangential Knife Optional Optional Description The S Class 2 can therefore cut complete rolls unattended and deliver the output nicely rolledup. Maximum 120 Media Width Cutting Technology Opos X (Contour Cutting) Opos CAM (Camera) 2 3 A solid, most effective media rack (2) Barcode Support FlexCut (Cutting Through) (S2 140 & S2 160) Note: The rollup system and the media rack cannot be combined. Rollup Optional Velocity Extra pinchrollers (3) Flexible Working Sizes (S Class 2 Series & SummaCut Series) Extra pinchrollers can be installed when required. 8 Spread example from Rollcutter Brochure MEDIA HANDLING HAS NEVER BEEN EASIER LASER BEAM SAFETY PACK A laser beam system surrounds the flatbed and controls this defined area for external movement. The Vacuum Pump with sound absorber holds the material in place during the job while the Selector adjusts the vacuum automatically to match the working area. LASER BEAM Vacuum Pump / F1612 LASER BEAM VACUUM TABLE PROTECTED AREA LASER BEAM When the laser beams are interrupted, either intentionally or deliberately, the cutting process will be paused. By means of a simple action of the operator the cutting process can be resumed without loss of data. The flatbed is also equipped with four emergency stops, which will fully interrupt the cutting process, if necessary. This guarantees the safety of the operator and bystanders. Twin Workflow Zones / F1330, F1832, F2630 The Twin Workflow is designed to maximize productivity, with flexibility in the finishing workflow. At the core of this innovating cutting solution is a Summa F Series flatbed (F1612) and a Summa S Class 2 OPOSCAM roll cutter (S2TC160). The Twin Workflow has been developed to choose the optimal workflow for your specific job. By using the strength of both machines, productivity will be increased considerably. The Twin Workflow allows the processing of a job initiated on a Summa S Class 2 roll cutter (kisscutting) and to finish the job on an F1612 flatbed cutter (cutting through). Both machines use the same cutdata and read the same marks by utilizing the builtin camera on each of the cutting systems. The working area of the F2630, the F1330 and the F1832 can be divided into different zones, so the vacuum can be optimized to process smaller jobs, as well. The F2630 can be divided into12 zones, the F1832 can be divided into 8 zones and the F1330 can be divided into 6 zones. Each zone can be activated and deactivated automatically. With the Twin Workflow productivity and performance will be brought to a higher level and its smooth integration into the existing workflows will further contribute to the customer s Productivity, Performance and Profitability! MEDIA TRANSPORT Conveyor System & Media Advance Clamps The Conveyor System allow you to cut, crease and annotate large lengths of (flexible) material to large production runs. Pneumaticallydriven media advance clamps hold the material down while pulling it forward to work continuously in panels or multiple jobs. Roll Support System The Roll Support System of the F2630 consists of two parts, so two smaller rolls can be loaded next to each other to maximize the workload of the machine. In combination with the Conveyor System and the Media Advanced Clamps, the Roll Support System is ideal for processing roll material on all the Summa Flatbed Systems. MEDIA OPTIONS / F1612 Basket The Basket is a handy accessory to reduce the media handling time, optimizing your workflow. In combination with the included conveyor system, the F1612 can automatically process several feet of material while the basket is capturing the cutout vinyl and/ or waste material. Once started, this roll to roll process will keep cutting without operator intervention. In the meantime, the basket is keeping the workspace clean. Extension Tables TANDEM MODE / F1330, F1832, F2630 By using the front zones and rear zones alternately, the Tandem Mode leads to significant increases in productivity. Zone 2 TANDEM MODE Zone 1 With the Tandem Mode, the active working area on the flatbed can be divided into front and back processing areas, which enables the user to load and unload material on one end of the table while cutting material on the other end of the table. This will avoid idle periods during the processing of material, which will add significant value to the overall workflow. Video available on 10 The sturdy Extension Tables can be placed in front and at the back of the F1612 and can be adjusted to the correct height. This way board material, several times longer than the F1612 working area, can be processed in combination with the Conveyor System. When the tables are not in use, you can fold them to save space. They will also give you the ability to use the feature, Continuous Sheet Feed. With the Continuous Sheet Feed, the flatbed table can transport your material from the loading area to its working area and afterwards in transport the processed material to the waste basket or extension table in front. This enables the user to load and unload material while cutting and can lead to significant increases in productivity. This will avoid idle periods during the processing of material, which will add significant value to the overall workflow. 11 Spread example from Flatbed Brochure Color Backgrounds 13

14 Product Backgrounds Colorful, dynamic, energetic polygon images provides the products a bright background without taking the spotlight of the products. Please refrain from altering the following polygon backgrounds or adding your own background to a Summa product, unless it is approved by Summa. The following examples of polygon backgrounds can be used as product backgrounds, as displayed in the following pages. These backgrounds are available to download at or com/branding. The marketing team of Summa reserves the right to add or use new images without notice. Product Backgrounds 14

15 PLACEMENT PRODUCT Placement of the product with the polygon background can be displayed in two different ways. The product shots can be fully framed or uncropped. As shown in the examples below. Summa product imagery are available to download at or com/branding. F Series SummaCut Series Product Backgrounds 15

16 S Class 2 Series DC Series Product Backgrounds 16

17 Product Photography 3D renderings can be tightly cropped and silhouetted against white to create striking and dynamic compositions on executions like product catalog covers. Summa product imagery are available to download at or com/branding. Product Photography 17

18 Closing Thank you for taking the time to review the. We hope you ll use this information to help maintain consistency across all Summa marketing materials and collateral.

19 Visual Identity Guidelines Visual elements representing Summa Copyright 2018 Summa nv and Summa America LLC. Marketing Communications. Summa nv and Summa America LLC. believes that all illustrations and specifications contained in this visual identity guidelines are correct at the time of publication. Summa nv and Summa America LLC. reserves the right to make changes at any time, without notice. Revised February 2018 / All rights reserved