>16,300,000 EVERYWHERE TOTAL REACH OF ALL ELLE MEDIA CHANNELS EACH MONTH MAGAZINE INSTAGRAM FACEBOOK ZALO YOUTUBE CHANEL ELLE.

Transcription

1 MEDIA KIT2018

2 CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI SẢN PHẨM LÀM ĐẸP ĐƯỢC YÊU THÍCH CÙNG ELLE LÀM MỚI BẢN THÂN TỪ TRONG RA NGOÀI CHO MÙA LỄ HỘI CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI CÁCH PHỐI ĐỒ DỊP CUỐI XUÂN TRÒ CHUYỆN CÙNG CÁC TỔNG BIÊN TẬP ELLE TRÊN KHẮP THẾ GIỚI SÔNG NILE NHỮNG NGÀY NẮNG ẤM DI N VIÊN CHI PU CÁCH TRANG ĐIỂM TÔN LÊN CÁ TÍNH HÀNH TRÌNH TỪ MỘT HOT GIRL TỚI NGƯỜI PHỤ NỮ TRẺ THÀNH CÔNG NHỮNG NGƯỜI PHỤ NỮ THAY ĐỔI THẾ GIỚI BẰNG CÁCH CHỌN HẠNH PHÚC Số 77. THÁNG GIÁ: VNĐ EVERYWHERE In addition to its glossy full color magazine, ELLE features highly engaging mobile, web, e-newsletter, video, apps, social and event channels for its readers, allowing partners to enjoy a rich 360 promotional experience. >100,000 followers ELLE.VN >800,000 users/month >1,700,000 sessions/month >3,200,000 page views/month SPIN-OFF SUPPLEMENT >140,000 print readership/month 66% HCMC; 34% HN; and other cities ZALO INSTAGRAM ACCESSORY 100 let s CELEBRATE! >43,000 followers WEDDING MAGAZINE Over 140,000 print readership/ month 66% HCMC; 34% HN and other cities 100+ phép màu NỮ TÍNH >16,300,000 TOTAL REACH OF ALL ELLE MEDIA CHANNELS EACH MONTH WHITE LABEL EVENTS Photoshoot Fashion show 50+ >550,000 fans > 5,000,000 reach/month EVENT FACEBOOK YOUTUBE CHANEL E-NEWSLETTERS Over 25,000 subscribers ELLE Fashion Show ELLE Beauty Awards ELLE Women in Music ELLE Shopping Fun ELLE Style Awards Brand Experience Events

3 V I E T N A M R E A D E R Trendsetters 85% OF ELLE READERS ARE ASKED BY FRIENDS AND FAMILY FOR ADVICE ON FASHION AND BEAUTY Sexy, stylish and spirited, the ELLE reader in Vietnam is rich in taste and means. She s hungry to discover new looks and to share her own. She s a fashion trendsetter who will spend easily for high quality products that match her aspirations and values. But she s also a passionate shopper devoted to ELLE, since the media brand connects to her via mobile, Facebook, glossy print magazine and e-newsletter. Affluent 85% OF ELLE READERS HAVE A MEDIUM TO VERY HIGH INCOME 91% AB SOCIO ECONOMIC CLASS (SEC) Urban 66% OF ELLE READERS ARE IN HO CHI MINH 34% OF ELLE READERS ARE IN HANOI & OTHER CITIES Loyal 73% OF ELLE READERS BOUGHT ITEMS FEATURED IN ELLE MAGAZINE Young 48% OF ELLE READERS ARE YEARS OLD

4 MAGAZI N E RATE CARD PREMIUM ADVERTISING POSITIONS Inside Front Cover (IFC) AD DIMENSIONS Double Page Spread (DPS) 1ST Double Page Spread (DPS1) DPS1 2ND DPS1 3RD DPS1 4TH DPS1 5TH 6TH DPS1 DPS1 7TH DPS1 8TH DPS 9TH DPS 10TH DPS Standard DPS DPS1 Cover 3 Premium Single Page () Cover 4 Facing Table of Contents Facing 2nd & 3rd Table of Contents Facing Masthead/Credits Facing Editor s Letter (VND) (USD) 164,823,750 7, ,046, ,880, ,102, ,936, ,158, ,542, ,267, ,992, ,035, ,347, ,660,000 64,496, ,632,500 85, 881, ,606,250 81,217,500 76, 44 0, ,035 6,720 6,510 6,195 5,985 5,870 5,770 5,670 5,540 5,290 5,040 2,835 5,830 3,775 3,675 3,570 3,360 MAGAZINE ADVERTISING SPECIFICATIONS + TRIM SIZE (10M M WHITE MARGI N AROUND) Double page spr ead: 400x265mm Single page: 190x265mm + TYPE AREA (CON- TENT IS PLA CED I N DESIGNA TED AREA) Double page spr ead: 380x254mm Single page: 170x254mm +BLEED SIZE (3MM EXTRA ON EA CH SIDE OF THE TRIM SIZE ADVE RT) Double page spr ead : 426x291mm Single page: 216x291mm Facing Contributor s Page Facing ELLE.vn 68,250,000 65, 975, ,000 2,900 Standard Single Page SSP 62, 1 07, ,730 ELLE Focus Feature Page 74, 5 2 9, ,276 ELLE Promotion Page 62, 1 07, ,730 ELLE Update Dimension 1/6 of single page includes basic information and representative picture 6,279, Booking: Tel Hotline booking@bookingquangcao.com.vn

5 ACCESSORY C QUAN HI P H I N DOANH NHÂN HÀ N I C QUAN HI P H I N DOANH NHÂN HÀ N I WEDDIN G SUPPLEMENTS or branded content, native advertising and content marketing solutions rate your product and image in a highly visible in-book environment torial style or brand communication 100 YÊU THÍCH let s CELEBRATE! CÙNG ELLE LÀM M I N T TRONG RA NGOÀI CHO MÙA L I SPIN-OFF Everything women need to know to look gorgeous, beautiful and stylish from head to toe will be featured in a special stand-alone fashion and beauty bible. Specifications Cover: 230gsm Pagination: Minimum 16 page s BOUND IN ELLE Bound-In supplemen ts feature carefully curated topics: from beauty secrets, new product innovation, healthy lifestyle ideas, fashion tips and advice Specifications Cover: 230gsm Pagination: Minimum 8 pages

6 DIGITAL RATE CARD PRODUCTION DESCRIPTION FREQUENCY ELLE.vn DESKTOP AND MOBILE PREMIUM PROMOTIONS (VND) (USD) ELLE Homepage Takeover Custom integration of campaign imagery with ELLE website. Site background changes to match campaign. Premium ad positions can also be integrated with Takeover. Desktop version only. Size: 1366x710 (allowing 1000x495 for ELLE main article box). Further customisation is available for bigger impact. Weekly 32,987,500 1,450 Top Banner* Appears above ELLE logo on homepage. Sizes: Desktop: 970x90 - Mobile: 320x ,475, Middle Banner* Appears below ELLE Network on homepage. Sizes: Desktop: 728x90 - Mobile: 300x ,062, Right Banner 1* Appears right of top article on subchannel and detail page. Desktop version only. Size: 300x ,375, Right Banner 2* Appears right of top article on subchannel and detail page. Desktop version only. Size: 300x ,375, Bottom Banner* Appears above footer on homepage and sub channels and below article on detail pages. Sizes: Desktop: 970x90 - Mobile: 300x ,375, ELLE Featured Article Partner or Focus Feature article (1 of 5) featured at the top of ELLE.vn homepage. Daily 17,062, Promotional Article A partner article published in a specific section of the ELLE.vn website. Per insertion 12,512, ELLE TV Focus Feature Original video created by ELLE and published on ELLE.vn TV section. Also featured on ELLE Vietnam Youtube Channel. Campaign 62, 562, ,750 ELLE TV Promotional Video Partner video published on ELLE.vn TV section and also featured on ELLE Vietnam Youtube Channel. Per insertion1 17,062, ELLE Product Placement Creative integration of a partner product and/or service inside of ELLE.vn editorial content. Per insertion 1,137, ELLE.vn Special Section Sponsor Integrated sponsorship of ELLE Style Calendar, ELLE Wiki and/or ELLE Beauty Finder. In addition to top-result promotion on ELLE Beauty Finder, partner s product/service is included in ELLE Loves It feature in weekly e-newsletter. Weekly 12,512, Booking: Tel Hotline booking@bookingquangcao.com.vn

7 DIGITAL RATE CARD PRODUCTION DESCRIPTION FREQUENCY (VND) (USD) ELLE FACEBOOK PREMIUM POSITION Cae. Aque is autatem haribus molor ape eum amus modit aboressint rero od quis dolo mo beatur sam rae inus rae preprendios a volorem re porem. Tu sandem que corit endae quam alibus alignam fuga. Me nati am atias dolorerem es mi, vel magnatur aligniment venimil Fanpage Cover Photo Replaces ELLE fanpage cover image with promotional advertisement. Size: 851x315. Weekly 17,062,500 15,750, Posting on Fanpage Includes text, single image and hyperlink. Per insertion 6,825,000 6,300, Photo Album on Fanpage App or Game Integration on Facebook Includes text, <20 images and hyperlink. Per insertion 10,237,500 9,450, Integrate a unique app or game to the ELLE Vietnam Facebook fan page. Cost does not include production. Sponsor gifts not included. Per insertion 440,950,000, 362, 0 1,950 ELLE E-NEWSLETTER PREMIUM POSITIONS Advertising positions of ELLE s website on mobile version Direct Promotional E-Newsletter A unique partner e-newsletter sent to all ELLE e-newsletter subscribers. Per insertion 32,987,500 30,450,000 1,450 Top Banner Weekly To p banner display ad in ELLE Weekly e-newsletter. Weekly 17,062,500 15,750, Top Banner Network To p banner display ad in ELLE Network weekly e-newsletter updates. Weekly 11,375,000 10,500, ELLE APP AND TABLET PREMIUM POSITIONS ELLE Weekly Edition Promotional Package An original editorial and promotional content and commercial package creatively integrated into the layout of the ELLE mobile app on all IOS and Android devices. Weekly 28,437,500 26,250,000 1,250 ELLE Tablet Promotional Package An original editorial and promotional content and commercial package creatively integrated into the layout of ELLE monthly edition on all IOS, Android and Windows systems. Monthly 68,250,000 63,000,000 3,000 ELLE INSTAGRAM PREMIUM POSITION Advertising positions of ELLE s website on desktop version Photo Includes 1 image with short caption. Per insertion 1,085,175 1,000, ,7 Sponsored Photo Includes 1 sponsored image with short caption, and a hyperlink driving users to the client's website. Per insertion 3,250,975 3,000, ,9 Booking: Tel Hotline booking@bookingquangcao.com.vn