2016 MEDIA PACK AN ITP CONSUMER PUBLICATION

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1 2016 MEDIA PACK AN ITP CONSUMER PUBLICATION

Defining social trends in the region and containing the biggest stories in show business each week, plus the latest celebrity fashion, beauty and diet secrets, Ahlan!

2 AHLAN! THE MOST TALKED ABOUT MAGAZINE BRAND IN THE MIDDLE EAST For over 12 years, Ahlan! has been the region s bestselling celebrity and lifestyle weekly, boasting the highest penetration throughout the UAE and the GCC. Defining social trends in the region and containing the biggest stories in show business each week, plus the latest celebrity fashion, beauty and diet secrets, Ahlan! was LAUNCHED IN 2003 the first homegrown celebrity and lifestyle magazine to hit the shelves in the Middle East back in 2003! It s been a go-to entertainment source ever since. It remains the market leader thanks to its expanding influence through its web and social media platforms, reaching more readers than any other women s magazine in the region. THE AHLAN! READER LET US INTRODUCE STACEY She s 28 years old and relocated to the UAE for her career. Currently living the high life with her girlfriends in Dubai, she s committed to her job during the week, but she loves her weekends and enjoys brunches and nights out with her friends in the hottest new venues as recommended by her favourite magazine. Stacey s a gym member and regularly attends fitness classes. Shopping is her other great passion and she trawls the malls every week looking for the latest celebrity-inspired styles she s seen in Ahlan! She enjoys regular manicures, pedicures and blowdries to complete her look, and is always looking for a good salon. When she goes out, she ll opt for a top ladies night, and she always reads Ahlan! s 5 Things To Do This Week to discover the places to be seen. If she spots an Ahlan! photographer she ll happily pose for pics and then look for her picture in Access All Areas, Ahlan!'s famous society pages to see if she made the edit. 95% WOULD RECOMMEND AHLAN! TO A FRIEND* Every copy of Ahlan! is read by 3.5 people 65% of readers are loyal to Ahlan!, purchasing it every week 63% of readers say reading Ahlan! has influenced them to purchase a product 75% of readers are female 62% of readers are aged between 19 and 35 years old 65% spend the majority of their money on fashion and beauty Readers buy Ahlan! for fashion, health and beauty (46%), celebrity news and features (32%), local news and listings (21%) *The Ahlan! Reader Survey

and explore the great outdoors, and with Ahlan! s comp this week you could be exploring the UAE s most spectacular scenery!

dramatic spot in which to enjoy a mini staycation and we re giving away a onenight break there for four!

As if that s not enough, there will also be opportunities to try a number of activities, including sandboarding, cycling and sightseeing trips

This fab prize includes all the ingredients for a memorable family break, so get clicking now for your chance to win!

Tilal Liwa Hotel, Madinat Zayed, Al Gharbia, Abu Dhabi, 02 894 6111, www.tilalliwa.danathotels.com MEDIA PACK 2016 AHLAN!

This winning package ensure readers know what the A-list are up to and how to live and dress like them in the UAE. AHLAN!

concerts, events and theatre productions.

vouchers, competitions and pages and pages full of must-see society pictures. AHLAN! CELEBRITY NEWS & FEATURES Ahlan!

We re always first to break a story in the UAE, and in the Big 5, our weekly celebrity news roundup, we deliver inside information on the

3 and explore the great outdoors, and with Ahlan! s comp this week you could be exploring the UAE s most spectacular scenery! Set amid some of the world s largest sand dunes in the majestic Rub Al Khali desert, Tilal Liwa Hotel, in Abu Dhabi s Western Region, is a dramatic spot in which to enjoy a mini staycation and we re giving away a onenight break there for four! You ll sleep in a plush Royal Suite, and each adult will get a 50-minute massage. As if that s not enough, there will also be opportunities to try a number of activities, including sandboarding, cycling and sightseeing trips to the nearby camel farms and camel race arena! This fab prize includes all the ingredients for a memorable family break, so get clicking now for your chance to win! INFO: Register or log in to and answer three easy questions by Wed 8 Oct. Tilal Liwa Hotel, Madinat Zayed, Al Gharbia, Abu Dhabi, , MEDIA PACK 2016 AHLAN! EDITORIAL The three pillars of Ahlan! s editorial content are celebrity news, star style and lifestyle. This winning package ensure readers know what the A-list are up to and how to live and dress like them in the UAE. AHLAN! LIFESTYLE Every week we list the hottest things to do, from the most talked about club nights, ladies nights and brunches to the biggest concerts, events and theatre productions. We also feature TV and cinema listings, celebrity columnists and all the latest news from the UAE s glamorous restaurant scene, travel, vouchers, competitions and pages and pages full of must-see society pictures. AHLAN! CELEBRITY NEWS & FEATURES Ahlan! has exclusive access to the A-list, with every agent s contact details in our address book. We re always first to break a story in the UAE, and in the Big 5, our weekly celebrity news roundup, we deliver inside information on the stories everyone s talking about. AHLAN! STARSTYLE We show readers how to get the A-list look at high-street prices with stunning fashion shoots, trend reports and more. VOUCHERS Dramatically increase footfall to your business and introduce our thousands of readers to your brand with amazing 2-for-1 offers our readers can t refuse. COMPETITION WIN! WORTH Dhs5,000! A FAMILY BREAK AT TILAL LIWA HOTEL Stay in a suite, go sandboarding and see camels in the Rub Al Khali desert! t s time to escape hectic city life I WORDS: LAUREN STEADMAN. PICTURES: SUPPLIED. 96 COMPETITIONS Showcase your services and products with exclusive competitions all competitions are also featured online, increasing exposure.

AHLAN! IS THE MOST WIDELY READ WOMEN'S TITLE IN THE GCC In comparison to our competitors, Ahlan! has more copies in the market and higher individual weekly copy sales.

magazine on their tablets, smartphones and other mobile devices, completely free of charge, every week. Total downloads represents the aggregate number of downloads of the Ahlan!

*Figures from Jan 2016 More than 64,484 app downloads with more than 18% from KSA (Jan 2015) 45,671 13,273 21,041 GOURMET 2016 SUPPLEMENTS DUBAI WORLD CUP MARCH As the most talked

Studio to have their portraits taken for our annual Souvenir Guide. Ahlan! has unparalleled access to the event.

Ramadan Guide offers a unique insight to the region s most special time of year, featuring all the best iftars and suhours to share with family and friends, plus tailored menus to

It s followed by Hot 100 Restaurants (May), and Hot 100 Bars & Clubs (September).

4 AHLAN! IS THE MOST WIDELY READ WOMEN'S TITLE IN THE GCC In comparison to our competitors, Ahlan! has more copies in the market and higher individual weekly copy sales. *Readership based on BPA Audit figures, Jan-Jun 2015 of 20,115 copies AHLAN! WEEKLY READERSHIP 70,402* DIGITAL CIRCULATION The Ahlan! app provides users with access to Ahlan! magazine on their tablets, smartphones and other mobile devices, completely free of charge, every week. Total downloads represents the aggregate number of downloads of the Ahlan! app, not copies. *Figures from Jan 2016 More than 64,484 app downloads with more than 18% from KSA (Jan 2015) 45,671 13,273 21,041 GOURMET 2016 SUPPLEMENTS DUBAI WORLD CUP MARCH As the most talked about day out on the Dubai social calendar, Dubai World Cup has more than 65,000 visitors and most of them come to the hugely popular Ahlan! Studio to have their portraits taken for our annual Souvenir Guide. Ahlan! has unparalleled access to the event. PRINT RUN: 20,000 RAMADAN GUIDE JUNE Published in time for the Holy Month, and distributed with both Ahlan! and Ahlan! Arabia, the Ahlan! Ramadan Guide offers a unique insight to the region s most special time of year, featuring all the best iftars and suhours to share with family and friends, plus tailored menus to make at home. PRINT RUN: 30,000 HOT 100 SERIES The prestigious Hot 100 is the UAE s guide to the region s biggest influencers, published every March. It s followed by Hot 100 Restaurants (May), and Hot 100 Bars & Clubs (September). Together, the series represents the very best of all the UAE has to offer in coffee table book format. PRINT RUN: 60,000 FESTIVE GUIDE DECEMBER On shelves by the first Thursday in December, and distributed with both Ahlan! and Ahlan! Arabia, the Ahlan! Festive Guide lists all the hottest Christmas and New Year parties, brunches and meal deals, plus fashion and beauty tips for the party season and gorgeous gifts to suit all budgets. PRINT RUN: 30,000 THE AHLAN! AWARDS 2016 Every year we salute the region s most popular personalities, restaurants, bars, spas and more as voted for by UAE residents in the most glamorous awards ceremony of the year.

AHLAN! SPECIAL ISSUES THE HEALTH & BEAUTY ISSUES JANUARY & JULY With a 'New Year, New You' theme in January and a 'Summer Body Special' in July, Ahlan!

treatments and the superfoods to stock up on. THE OSCARS ISSUE FEBRUARY Every February, Ahlan! dedicates an issue to the most glamorous evening in show business.

gossip and highlights. THE FASHION ISSUES MARCH & AUGUST Celebrating the Spring/Summer and Autumn/Winter fashion seasons, Ahlan!

Plus, don't miss our mustshop UAE boutique guide! NEW! THE EID ISSUE JULY Hot on the heels of Ahlan!

readers. On sale for two weeks, advertisers get twice the exposure for the standard ad rate!

. In this issue we reveal our top-ranking brunches of the year so far, and list all the new brunches to try.

5 AHLAN! SPECIAL ISSUES THE HEALTH & BEAUTY ISSUES JANUARY & JULY With a 'New Year, New You' theme in January and a 'Summer Body Special' in July, Ahlan! shows readers the quickest way to get in shape with a comprehensive guide to A-list diets and workouts, plus detailed reviews of the latest miracle beauty treatments and the superfoods to stock up on. THE OSCARS ISSUE FEBRUARY Every February, Ahlan! dedicates an issue to the most glamorous evening in show business. The Oscars edition is consistently one of the biggestselling issues of the year and provides our celebrity-obsessed readers with in-depth reports on the gowns, gossip and highlights. THE FASHION ISSUES MARCH & AUGUST Celebrating the Spring/Summer and Autumn/Winter fashion seasons, Ahlan! delivers a detailed and glossy wardrobe update with high-end photoshoots, the most coveted accessories, hottest trends and A-list style secrets. Plus, don't miss our mustshop UAE boutique guide! NEW! THE EID ISSUE JULY Hot on the heels of Ahlan!'s hugely successful Ramadan supplement, we introduce the Eid issue, representing a second chance to share your iftar, suhour and Eid gift inspiration with our readers. On sale for two weeks, advertisers get twice the exposure for the standard ad rate! THE BRUNCH IS BACK ISSUE SEPTEMBER Brunch is one of the UAE's biggest social institutions, and no one does it better than Ahlan!. In this issue we reveal our top-ranking brunches of the year so far, and list all the new brunches to try. A special two-for-one voucher section will guarantee footfall at your venue. THE MOST SHOCKING ISSUE DECEMBER On sale for not one but two weeks, this is the year s biggest-selling issue. It features the top 25 most shocking moments in show business that year in countdown format, with the most outrageous story topping the list. A collector s edition, this is the ultimate Ahlan! issue of the year. FOR THE COMPLETE AHLAN! EDITORIAL CALENDAR, PLEASE CONTACT SARAH.HYMERS@ITP.COM

6 AHLAN! LIVE WHAT IS AHLAN! LIVE? Ahlan! Live is the online home of Ahlan! magazine, featuring highlights from the print edition and its famous supplements, inlcuding the Hot 100, plus daily exclusive material covering celebrity and local news, society photos, fashion, beauty, fitness, travel and listings. CREATIVE GUIDELINES & SPECIFICATIONS MASTHEAD BANNER Dimensions: 728(w) x 90(h)pixels Type: GIF / JPEG / Flash / Video Unique Users: 380,000 Page Impressions: 1,200,000 EXCLUSIVE COMPETITION SPACE Dimensions: 264(w) x 264(h) pixels Type: GIF / JPEG / Flash with accompanying editorial underneath and clickthrough story on website MPU Dimensions: 300(w) x 250(h) pixels Type: GIF / JPEG / Flash / Video BRANDED BACKGROUND Dimensions: 1652(w) x 1000/770(h) pixels Size of file: 100KB Type: GIF / JPEG Deadline: 2 working days prior to live CUSTOM LEADERBOARD PAGE END Dimensions: 728(w) x 90(h)pixels Type: GIF / JPEG / Flash / Video MORE CREATIVE ONLINE AD OPTIONS AVAILABLE, SEE OVER FOR DETAILS, PLUS: A! LIST NEWSLETTER LEADERBOARD Dimensions: 728X90px Size of file: 50kb Max Type: GIF / JPEG BLASTS (EDM) Dimensions: Max width 640px & height can vary. Size of file: 300kb Type: GIF / JPEG / PDF

7 RATE CARD 2016 MAGAZINE Advertising Specifications Full Page Trim size: 225mm x 300mm Bleed size: 235mm x 310mm DPS Trim size: 450mm x 300mm Bleed size: 460mm x 310mm Half-Page Horizontal Trim size: 225mm x 150mm Bleed size: 235mm x 160mm Half-Page Vertical Trim size: 113mm x 300mm Bleed size: 123mm x 310mm SUPPLEMENTS Full Page 40,000 Double Page Spread 60,000 Inside Back Cover 60,000 Outside Back Cover 82,000 Run of Page: 24,600 Inside Back Cover (IBC): 32,400 Opposite Contents Page: 33,600 Inside Front Cover Page (IFCP): 39,600 Double Page Spread (DPS): 48,600 Outside Back Cover (OBC): 48,600 Inside Front Cover Spread (IFCS): 66,000 Reverse Gatefold: 72,600 There will be a 20% loading charge on any special or guaranteed positions. Inside Front Cover Spread 90,000 Reverse Gatefold 130,000 Opp Contents/Editor s Letter 50,000 WEBSITE Onsite Display Advertising CPM MPU (multi-page unit) 257 White Space Banner 330 Leaderboard 330 Expanding Leaderboard (with/without video) 349 Half Page 349 Overlay (eyeblaster) 367 Home Page Roadblock (per day) 36,720 Interstitial 551 Page Peel 551 Content Push (Time Out sites) 551 Content Push (Ahlan! sites) 551 Smart Links (per month) 36,720 Microsites 55,080 Channel Sponsorship (per month) 36,720 Branded Background (per week) 18,360 Newsletter Advertising Top of Newsletter 12,852 Right of Newsletter, top half 11,016 Middle of Newsletter 11,016 Middle of Newsletter 5,508 Blasts (EDM) Format CPM Dedicated shots 1,285 Contacts ADVERTISING Group Commercial Director: Samar Bawab Tel: samar.bawab@itp.com Advertising Director: Walid Chehab Tel: walid.chehab@itp.com Senior Advertising Manager: Joumana El-Hage Tel: joumana.elhage@itp.com Advertising Manager: Natalie Berry Tel: natalie.berry@itp.com EDITORIAL Group Editor: Sarah Hedley Hymers Tel: sarah.hymers@itp.com MARKETING & EVENTS Head of Marketing & Events: Sufeena Hussain Tel: sufeena.hussain@itp.com PRODUCTION Production Manager: Denny Kollannoor Tel: denny@itp.com ITP Publishing Group PO Box , Dubai, United Arab Emirates Switchboard: I Facsimile:

Media Information 2017 ABU DHABI

Media Information 2017 ABU DHABI Editorial Time Out Abu Dhabi In a city as cosmopolitan as Abu Dhabi, with new openings every week, people need more than Google to make the most of what s going on. Since