Media information. Reaching a global audience

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1 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts Reaching a global audience print Apps events Media information 2014

2 Paper n & print & magazine magazine n e-newsletter n Website n website enewsletters n podcasts n Exhibition, n video awards zone & n conference n KHL n portfolio awards n special Contacts reports 2 print Apps events International Rental News (IRN), through multiple media products, reaches every corner of the globe. In this media kit you will find a variety of options on how to target specific markets or maintain and grow your brand among the industry professionals that count. What s inside 3... Market overview 4... IRN s print & magazine 4... About the magazine 5... Circulation 6... Editorial programme Tablet edition 8... Survey - Rental Tracker 9... Magazine advertising rates 9... Mechanical details IRN s options Website enewsletters IRN s events IRE Exhibition European Rental Awards International Rental Conference China KHL portfolio KHL magazines & services Contacts

3 Paper n & print & magazine magazine n e-newsletter n Website n website enewsletters n podcasts n Exhibition, n video awards zone & n conference n KHL n portfolio awards n special Contacts reports 3 Market overview Rental: a growth market Rental companies continue to reinvest in their fleets following the financial crisis, with 2014 expected to see a further upturn in spending. n Rental companies need to invest each year to renew their fleets. Following historically low investment levels in , companies now have to reinvest. n The global equipment rental market is valued at around E60-65 billion. Typical global spending on equipment by the rental sector will be in the E15-25 billion range. n Rental companies reduced investment during the financial crisis and are now spending in order to renew their fleets. n The top 100 rental companies in the world (from the IRN100 list) invested around E10 billion in their fleets in 2012, three times more than in n A third of all European companies expect to increase investment by more than 10% in Almost 40% of multinational renters will increase spending by at least 10% in n North American rental companies are investing heavily. The American Rental Association (ARA) is forecasting double digit rental growth in 2014 and n The European Rental Association (ERA) forecasts a return to growth in 2014, with rental revenues expected to increase by % in Rental penetration grows n In North America more than 50% of equipment is now sold directly into the rental market. n Economic uncertainty is leading contractors and other equipment users to consider rental before investing in new equipment. n More and more contractors are considering outsourcing their equipment needs to rental companies. n The rental model is being exported throughout the world, with rental markets growing rapidly in South America, the Middle East, Eastern Europe, Asia, and parts of Africa. Percentage change % 22.5% Year-on-year changes in IRN100 revenues 9% 10% 3% -6.5% -15% -20.3% 1.2% 1.6% 13.4% 22.9% 8.7% 9.9% Top 100 Top 10 E Billion Capital Expenditure Trends (Top 25 spenders from IRN100 list) Note: year-on-year percentage changes adjusted for currency fluctuations

4 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 4 About the magazine Key information Frequency: 7 issues per year circulation: formats: print & the official magazine of European Rental Association (ERA) International Rental News (IRN) is the official magazine of the European Rental Association (ERA), the body that represents the interests of over 4200 rental companies throughout Europe. All ERA members receive copies of IRN. Many of Europe s largest rental companies are ERA members, and 11 national rental associations have also joined the association. IRN is read by rental companies worldwide International Rental News (IRN) is the only equipment rental magazine with a significant and expanding readership in every rental market in the world. Our readers include the major developed rental markets of Europe, North America, Australia and Japan, and new markets in South America, Eastern Europe, the Middle East and Asia. IRN s circulation is constantly being updated to reflect developments in the worldwide equipment rental market, ensuring that the magazine is reaching equipment buyers wherever they are in the world. In the past year, IRN s circulation team have further strengthened the circulation in both developed and developing markets. The core of the circulation remains Europe and North America the world s two largest rental markets and over the past year we have deepened this circulation by expanding our reach into the IRN100 companies - the largest 100 in the world - as well as the top 100 rental companies in North America. Several thousand copies go to readers at IRN100 companies, businesses that alone represent as much as 45-50% of the total worldwide rental market and who spent more than 10 billion on equipment in We have also deepened our circulation coverage in North America by ensuring that senior managers and owners at the top 100 rental companies are included in the circulation. These companies represent 45% of the North American market. At the same time, we continue to strengthen our readership in developing markets, via circulation research and by working with local rental associations. In recent years we have added readers in Brazil, Romania, China and elsewhere. We have also filled gaps in these developing markets, adding rental industry readers in up to 20 new countries this year, including Angola, Cambodia, Cameroon, Ivory Coast and Jamaica. MEMBER OF the IRN team editorial SALES KHL offices Murray Pollok Editor murray.pollok@khl.com Tel: +44 (0) lindsey anderson North American Editor lindsey.anderson@khl.com Tel: +1 (312) Lynn Collett Advertisement Manager lynn.collett@khl.com Tel: +44 (0) United Kingdom (KHL Head Office) Southfields, Southview Road, Wadhurst, East Sussex TN5 6TP, UK Tel: +44 (0) Fax: +44 (0) irn@khl.com USA OFFICE KHL Group Americas LLC 3726 E. Ember Glow Way Phoenix, AZ 85050, USA Tel: Fax: americas@khl.com South America OFFICE KHL Group Américas LLC Los Militares 5620, of 909. Las Condes, Santiago, Chile Tel: americas@khl.com CHINA Office Beijing Representative Office Room 768, Poly Plaza, No.14, South Dong Zhi Men Street, Dong Cheng District, Beijing , P.R. China Tel: Fax: cathy.yao@khl.com

5 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 5 print Circulation IRN s readers are decision makers IRN is read by senior decision makers at rental companies, with over 75% describing themselves as directors, managers, presidents or chief executive officers of their companies. Circulation Distribution n Africa 346 n Asia Pacific 1198 n Europe 5927 n Middle East 292 n North America 1515 n South/central America 949 n South Asia 342 TOTAL Bonus distribution IRN will have hundreds of extra copies at the following shows and conferences: JANUARY n The Rental Show n Conexpo-Con/Agg FEBRUARY-MARCH n Conexpo-Con/Agg n International Rental Exhibition (IRE) APRIL-MAY n International Rental Exhibition (IRE) n ERA Convention JUNE n International Rental Exhibition (IRE) n ERA Convention JUL-AUG n SAIE show SEPT-OCT n SAIE show n Bauma China NOV/DEC n Bauma China n The Rental Show 2015 distribution to developing markets PERU 119 mexico 100 poland 67 Brazil 250 saudi arabia 66 russia 117 UAE 80 India 140 singapore 40 australia 300 China 115 taiwan 37 south africa 95

6 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 6 Editorial programme 2014 January The Rental Show and Conexpo. Preview: Conexpo-Con/Agg The biggest North American construction show returns in IRN provides a preview to the massive event, taking place in Las Vegas on 4-8 March. Show Guide: The Rental Show (USA) Our exclusive guide to the ARA Rental Show, being held in Orlando, Florida in February. Feature: Rental Software/IT Systems The latest rental software and IT systems under the spotlight. Rental Products: Generators/Power Power rental is one of the fastest growing sectors of the market. IRN looks at the latest gensets targeted at the rental market. february-march Conexpo and International Rental Exhibition (IRE). n Includes ERA/IRN RentalTracker report Show Guide: Conexpo-Con/Agg IRN s full rental guide to Conexpo, highlighting the new rental products being launched at the Las Vegas show. Preview: International Rental Exhibition (IRE) The International Rental Exhibition (IRE) returns in its three year cycle, taking place on June at the RAI exhibition centre in Amsterdam. This year the show will be held alongside the APEX aerial platform exhibition. Preview: European Rental Awards & ERA Convention The European Rental Association (ERA) holds its 2014 Convention in Amsterdam to coincide with the IRE rental exhibition. IRN previews the convention and the European Rental Awards, taking place for the sixth time. Rental Products: Pumps IRN reports on the latest pumps targeted at the rental sector and reports on the pump rental scene worldwide. Rental Products: Compressors IRN looks at the latest portable compressors on the market. July-August SAIE show. n Includes ERA/IRN RentalTracker report Rental Products: Lighting Towers Latest news from the fast-changing lighting tower sector, where the focus continues to be on LED lamps, hybrid technology and low fuel-use units. Rental Products: Breakers/ Breaker Attachments Overview of hand-held breakers and breaker attachments used with excavators, focusing on the key product sizes favoured by the rental sector. Reports: ERA Convention & European Rental Awards IRN reports on the winners of this year s European Rental Awards, plus news from the ERA s annual convention in Amsterdam Regional Report: South America South America includes many of the world s fastest growing rental markets, including Brazil. IRN reports. September-October SAIE (Italy) and Bauma China. World Rental Report IRN s annual snapshot of the worldwide rental market, with statistical data and interviews with rental companies around the globe. Rental Products: Telehandlers IRN looks at the newest telehandler launches of the year, from the largest rotating models to the latest compact units. Rental Products: Pumps IRN reports on the massive investments underway in the pump rental sector, with pump manufacturers playing a key role in many markets. Show Guide: SAIE, Bologna Aerial platform manufacturers will be back in force at the 2014 SAIE show. IRN provides a guide to the Italian showcase.

7 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 7 print April-may International Rental Exhibition (IRE), ERA Convention & Samoter n Includes ERA/IRN RentalTracker report SHOW Guide: International Rental Exhibition (IRE) Full guide to all the companies exhibiting at the IRE show, taking place in Amsterdam on June. European Rental Awards & ERA Convention IRN provides an insider s guide the ERA convention, taking place alongside the IRE show. Samoter Preview Guide to Italy s three-yearly construction show, being held in Verona on 8-11 May. Technology Feature: Asset Tracking/Anti-Theft Systems IRN on the latest telematics and anti-theft products. Rental Products: Compaction Equipment Plate compactors, rammers and rollers in the spotlight June International Rental Exhibition (IRE) and ERA Convention. Lead Feature: IRN100 IRN s exclusive survey of the largest 100 equipment rental companies in the world the most widely anticipated feature of the year, with added shelf-life. Stop-Press: International Rental Exhibition (IRE) Last minute news from exhibitors at the IRE show in Amsterdam. European Rental Awards & ERA Convention Full details of shortlisted companies in the 2014 European Rental Awards, which will be held on 25 June at the RAI centre. Rental Products: Mini Excavators IRN reports on the latest mini- and mid-sized excavators on the market. Rental Products: Aerial Platforms IRN s annual overview of the aerial platform market november-december Bauma China and The Rental Show in n Includes ERA/IRN RentalTracker report Lead feature: Rental Confidence Survey IRN s annual survey of rental company confidence levels around the world. How will confidence levels compare to the 2013 survey? Show Guide: Bauma China The Chinese market may have cooled off, but Bauma China remains the key construction show for the wider Asia Pacific region. IRN will produce a full guide to the show. Product feature: Generators/Power IRN updates readers on recently launched gensets, genset control systems and alternative energy systems for the rental industry. Product Report: Power Tools A look at the latest professional power tools, including drills, angle grinders, floor saws and hand-held cutters. Show Preview: The Rental Show 2015 IRN previews the first big rental show of 2015, the American Rental Association s Rental Show, taking place on February in New Orleans, Louisiana. Other editorial features In addition to the special features, each issue of IRN carries further editorial, including: n Rental Software/IT Update: Every issue contains a one page round-up of the latest in rental IT. n News: Three pages on the latest developments in the world s rental sector, including reports on the activities at major rental players. n Interviews: In-depth interviews with leading figures from rental companies and manufacturers. n Rental Management: Regular reports on rental management. n ERA/IRN RentalTracker: Our quarterly confidence survey for Europe, run with the European Rental Association, is published in Feb-Mar, Apr-May, Jul-Aug and Nov-Dec. DEADLINES! Editorial material should be sent to IRN to arrive by the first Monday of the month preceding the issue: issue editorial DEADLINE Jan December 2013 Feb-Mar January 2014 April-May March 2014 June May 2014 July-August June 2014 Sept-Oct August 2014 Nov-Dec October 2014 Send material to: Murray Pollok, Editor, IRN murray.pollok@khl.com Direct Tel: +44 (0) Mobile/Cell: +44 (0)

8 Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q A KHL Group Publication Volume 13 Issue 5 July-August 2013 Book now! International Rental Conference p20 Interview: Riwal CEO Norty Turner p17 Dan Kaplan: essential rental metrics p46 Power generation products for rental and Altaaqa Global interview Official magazine of the ERA THE ONLY MAGAZINE COVERING THE GLOBAL EQUIPMENT RENTAL MARKET Official magazine of the ERA A KHL Group Publication Volume 13 Issue 5 July-August 2013 IRN JULY-AUGUST 2013 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 8 Apps Digital magazine app Tablet edition! IRN is the first equipment rental magazine to be available as a tablet edition for reading on ipads and other tablet computers. This is in addition to the existing versions of the magazine, which can either be downloaded as a PDF file or read using our online reader. By investing in these different technologies we are ensuring that IRN s quality editorial is easy to access by subscribers all over the world. The launch of the tablet version of the magazine follows the recent introduction of the IRN News App, a free to download App for smart phones that gives readers the latest rental and construction sector news. INTERNATIONAL rental Power on p29 NEWS INTERNATIONAL rental Power generation products for rental and Altaaqa Global interview Power on p29 NEWS Book now! International Rental Conference p20 Interview: Riwal CEO Norty Turner p17 Dan Kaplan: essential rental metrics p46 THE ONLY MAGAZINE COVERING THE GLOBAL EQUIPMENT RENTAL MARKET Tablet editions will include: n Video interviews embedded in the pages n More photos and 360 degree machine panoramas n Richer content SURVEY print ERA/IRN RentalTracker Our quarterly confidence survey for Europe is the perfect sponsorship opportunity. Sponsor the RentalTracker and get your brand in front of thousands of European rental companies, including the following: n Multiple ecasts to readers throughout Europe with links to survey n Online news stories prompting rental companies to complete the survey n Your brand on the RentalTracker page at 14 ERA/IRN RENTALTRACKER ago. The encouraging feature here is that very few companies less than 15% - are expecting conditions to be worse in a year s time, with the rest split evenly between those expecting improvements and those anticipating no change. The continued rather sluggish outlook is confirmed in the figures for employment intentions. Just 19.5% of survey respondents will expand their workforces in the next quarter, which is a significant fall from the 27% of the first quarter. The vast majority of FIGURE 3 ERA/IRN RENTALTRACKER 13 Slowly slowly he second quarter of the year saw very Regarding activities levels in the second quarter little overall change in business sentiment of the year, there is almost no change from the T in Europe s equipment rental industry, with first quarter, with a very small positive balance of still no clear trend emerging following last year s opinion. This measure has remained more or less The second quarter of 2013 Eurozone concerns. constant for the past four quarters. The Nordic region and the UK are the most However, look at the same figures comparing saw a continuation of the optimistic current markets and are also reporting activity levels for the first half of the year and you the most favourable conditions, while Europe-wide gain a generalised picture of declining increases cautious trend in Europe, investment plans show a modest hardening of views, in activity. The first half of 2011 saw more than half with slightly fewer companies planning significant of respondents reporting year-on-year revenue although there are some increases in investment this year and next. increases, and that fell to 40.6% last year and is The balance of opinion on business conditions now at 33%. positive signs, such as at the end of June was zero, which means that the This reflects a much flatter growth curve for same proportions (22.9%) were reporting improving Europe s rental sector after the dramatic year-on improvements in utilisation. and deteriorating conditions. The majority, 54.3%, year improvements seen in 2011, when the market reported no change. was recovering from depressed levels. The ERA is Murray Pollok reports. That actually represents a small improvement expecting just 1.0% growth in revenues across over the first quarter, when there was a -7.2% Europe this year, and the survey reflects that. balance, and comfort should also be taken in the In terms of optimism (see Figure 1), although fact that it is the first quarter since the start of 2012 there is still a healthy positive balance of opinion where there was not a negative balance of opinion % - it has fallen back from 36% three months Optimism FIGURE 1 PROPORTION FORECASTING BUSINESS TO BE MUCH BETTER 12 MONTHS AHEAD Expectations for year from now Nordic 33% UK (9%) 14% 200% Italy (0%) 11% All Europe (11%) 8% Benelux 6% 150% Multinationals (14%) 4% France (0%) 0% Germany (0%) 0% 100% +20.7% +26.9% +30.9% +8.4% +39.6% +30.0% +0.6% +16.7% Spain 0% 21.8% 16.9% 19.8% 25.7% 22.6% 14.3% 13.2% 32.1% 50% 35.8% 39.3% 29.6% 31.9% 43.7% 40.2% 28.2% 35.2% 42.4% 43.8% 50.6% 53.8% 34.1% 32.7% 39.2% 43.1% The survey 0% Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Just under 200 companies in Europe responded to the ERA/IRN RentalTracker survey for the Balance of opinion Worse Same Better second quarter of The survey was carried out in the last two weeks of June and the first week of July. FIGURE 2 Our thanks to all the companies who participated and to the following organisations Business conditions now who helped distribute the survey to their members and contacts: 150% Assodimi (Italy) ConfalQ (Spain) Construction Plant-hire Association (CPA) (UK) 100% +4.1% +0.6% +7.2% DLR (France) 27.1% 28.0% 23.8% 34.6% 40.2% 34.7% 29.5% 22.9% Hire Association Europe (HAE) RusRental (Russia) 50% 41.8% 43.4% 45.3% 48.3% 54.3% Norwegian Rental Association 41.8% 47.2% 48.2% Danish Rental Association 31.2% 28.6% 30.9% 17.1% 17.9% 18.1% 22.3% 22.9% The Association of Finnish Technical Traders 0% -17.5% The RentalTracker for Europe is a joint venture -22.3% -16.6% -7.2% between IRN magazine and the European Rental Association (ERA). If you have suggestions about -50% how the survey could be improved, then please Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 contact the ERA on ERA@erarental.org or Murray Pollok, IRN Editor, at Murray.Pollok@khl.com Balance of opinion Deteriorating Same Improving rental companies will not change their employee numbers, and the proportion that will make job cuts 10.9% - has remained pretty much at that level for the past two years. Intentions in capital investment in fleet have changed perceptibly since the first quarter: 22% said they would increase spending by more than 10% this year a relatively modest amount and lower than the 31% from the first quarter while the same slight hardening of opinion was evident Quarterly activity year-on-year 150% 100% 50% 0% -50% -100% TABLE % 17.7% 26.9% 55.4% +36.2% Regional Trends 21.4% 21.0% 57.6% +11.1% 27.2% 34.6% 38.3% +13.9% 26.1% 33.9% 40.0% +3.7% 27.9% 41.1% 31.3% +5.9% 30.1% 33.9% 36.0% Balance of opinion Lower Same +1.8% 30.4% 37.3% 32.2% +1.4% 28.8% 41.0% 30.2% Higher for spending plans next year, with a third of all companies expecting to increase investment by more than 10% compared to 39% three months ago. It seems that rental companies generally are expecting no great help from Europe s economy next year, and are slightly trimming investment plans as a result. The time utilisation trend again enjoyed a positive balance of opinion, up from +5.1% last quarter to +11.4% now. Around 36% said utilisation was Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 FIGURE 4 Year to date Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q2-11 BALANCE OF PERCENTAGE REPORTING PERCENTAGE WITH INCREASING TIME OPINION ON Q GROWTH VS Q UTILISATION IN Q BUSINESS (previous quarter results in brackets) (previous quarter results in brackets) CONDITIONS (END Q2, 2013) Nordic 67% Nordic 83% previous quarter in UK 52% (38%) UK 58% (40%) brackets Spain 33% France 50% (30%) Multinationals 32% (22%) Multinationals 43% (10%) Nordic 50% All Europe 30% (32%) All Europe 35% (30%) UK 33% France 20% (14%) Germany 31% (20%) (-9%) Benelux 19% Italy 21% (14%) Multinationals 16% Italy 18% (20%) Benelux 20% (14%) Germany 13% (8%) Spain 17% Germany 6% (-43%) All Europe 0% PERCENTAGE WHO WILL PERCENTAGE WHO WILL INVEST >10% IN (-7%) EMPLOY MORE STAFF IN Q COMPARED TO 2012 France -6% (previous quarter results in brackets) (previous quarter results in brackets) (-21%) Benelux -6% Nordic 67% Multinationals 39% (10%) Spain -31% UK 44% (48%) Nordic 33% -43% Multinationals 40% (33%) UK 28% (57%) 20% (15%) France 28% (33%) All Europe 22% (31%) ermany 17% (27%) 150% 100% 50% 0% -50% -100% FIGURE % +13.1% +1.5% 41.1% 16.6% 27.5% 31.5% 79.6% 20.6% 30.6% 31.9% 35.6% 12.2% 38.3% 52.8% 40.6% 32.9% 8.1% -2.8% -71.5% Employment intentions Worse Same Better Balance of opinion Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q2-09 Q2-10 Q2-11 Q2-12 Q2-13 EMPLOY MORE 19.5% Q3-13 EMPLOY LESS NO CHANGE 69.6% 10.9% EMPLOY MORE 27% Q2-13 improving, perhaps reflecting a positive change following the weather-impacted first quarter. Regionally, the notable features are confidence in the UK and Nordic region these two occupy the top two positions in all but one of the regional graphs (see Table 1). Multinational companies are also more positive, with quarter on quarter improvements in almost all the measures. Significantly for equipment manufacturers, they ha EMPLOY LESS 9.8% NO CHANGE 63.1% FIGURE 6 Time utilisation trend 150% 100% 50% 0% -50% Q3-09 Q4-09 Q1-10 Q2-10 Q3-10 Q4-10 Q1-11 Q % 19.0% 32.1% 48.9% Elsewhere, the Spanish and Italian markets and to some degree the Benelux as well - remain in a less-than-joyous mood. In Germany, there is little optimism for a year ahead (none were expecting much better conditions), and German renters were also the least likely to report year-on-year growth in second quarter revenues. They are conservative for investment this year, but much more positive for spending next year % 20.0% 36.1% 43.9% +18.6% 21.2% 39.0% 39.8% +7.3% 23.6% 45.5% 30.9% n Your brand in four issues during the year alongside the magazine reports on each quarterly survey n Your brand in the KHL website stories reporting the results of each of the four surveys every year. ERA/IRN RENTALTRACKER +5.6% 26.8% 40.8% 32.4% +14.3% 21.4% 42.9% 35.7% Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q % 24.6% 45.8% 29.7% Balance of opinion Deteriorating Same Improving +11.4% 24.1% 40.5% 35.5% Q1-13 Q2-13 investment plans, particularly for next year, with 29% expecting to increase spending by more than 10%, which compares to 42% at the end of March. In recent quarters we have been receiving fewer responses from Nordic companies. We made a concerted effort to get more results with the second quarter survey, and this le impro 15 price on application: Contact Lynn Collett: +44 (0)

9 AC CESS EQUIPMENT Euro Towers Ltd has become one of the leading manufacturers of Aluminium Towers and Access products supplying quality equipment throughout the world Euro Towers BROCHURE NOW AVAILABLE! Tel:+44 (0) Fax:+44 (0) ACCESS MARKET RESEARCH Order your copy of the IPAF US or European Powered Access Rental Reports 2011 now and find out what s really happening in the access rental industry. Visit: Call: +44 (0) AC CESS PLATFORMS AC CESS PLATFORMS Leewood Business Park, Upton, Huntingdon, PE28 5YQ Tel: +44 (0) Fax: +44 (0) sales@accessplatforms.co.uk info@skyjackeurope.co.uk and Easy to Service, with the lowest life cycle costs. Tel: Fax: quality & strength you can trust Tel: +353 (0) GLOBAL PROVIDER OF ACCESS SOLUTIONS PRODUCTS/SERVICES 55 ATTACHMENTS AND AC CESS PLATFORMS FORKS Innovative solutions for working safely at height Made in Germany PalletForks made by VETTER BetaGuard Aluminium Towers System Scaffolding Advance Guardrails Low Level Access IPAF & PASMA Training Scaffold Contracts Online shop Tel: +44 (0) ANTI-THEFT & ASSET MANAGEMENT CHIPPERS & SHREDDERS GreenMech Ltd A Turner Comapany To advertise in the products & serv ic es di rec to ry please contact Paul Watson on: Tel: +44 (0) paul.watson@khl.com IRN JUNE 2013 DIRECTORY 2.indd 55 31/05/ :14:24 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 9 print Advertising rates EURO DISPLAY RATES Number of insertions: Full Page 4,930 4,437 3,944 Half Page Island 3,420 3,078 2,736 Half Page 2,940 2,646 2,352 Third Page 2,200 1,980 1,760 Quarter Page 1,680 1,512 1,344 Cover Position 30% extra on Page Rates Inserts Rates on application Calculated according to weight US$ Dollar DISPLAY RATES Number of insertions: Full Page US$ 5,300 US$ 4,770 US$ 4,240 Half Page Island US$ 3,600 US$ 3,240 US$ 2,880 Half Page US$ 3,100 US$ 2,790 US$ 2,480 Third Page US$ 2,300 US$ 2,070 US$ 1,840 Quarter Page US$ 1,800 US$ 1,620 US$ 1,440 Cover Position 30% extra on Page Rates Inserts Rates on application Calculated according to weight products & services directory PRODUCTS/SERVICES DIRECTORY Promote your company s products and services in every issue of IRN for as little To advertise in the products & serv ic es di rec to ry please contact Paul Watson on: Tel: +44 (0) paul.watson@khl.com & as E700 / US$950 (standard 5cm entry across 6 issues) Powered access: the latest industry figures new and used access specialists ACCESS PLATFORM SALES LIMITED Robust, Reliable The ultimate asset! Reach over 9,000 of the World s Top Rental companies 7 times a year! Tel: +44 (0) Per column cm e 150 / US$ 195 Contact: Paul Watson Tel: +44 (0) paul.watson@khl.com production details MECHANICAL DATA DPS TRIM 297mm x 420mm (11 3 /4in x 16 1 /2in) DPS BLEED 303mm x 432mm (12in x 17in) DPS TYPE AREA 268mm x 374mm (10 1 /2in x 14 3 /4in) (allows for 6mm ( 1 /4in) in the gutter) FULL PAGE TRIM SIZE 297mm x 210mm (11 3 /4 in x 8 1 /4in) FULL PAGE BLEED SIZE 303mm x 216mm (12in x 8 1 /2in) FULL PAGE TYPE AREA 268mm x 184mm (10 1 /2in x 7 1 /4in) HALF PAGE ISLAND 184mm x 117mm (7 1 /4in x 4 5 /8in) HALF PAGE VERTICAL 268mm x 86mm (10 1 /2in x 3 3 /8in) HALF PAGE HORIZONTAL 124mm x 184mm (4 7 /8in x 7 1 /4in) ONE THIRD PAGE VERTICAL 268mm x 57mm (10 1 /2in x 2 1 /4in) ONE THIRD PAGE HORIZONTAL 90mm x 184mm (3 9 /16in x 7 1 /4in) QUARTER PAGE 124mm x 86mm (4 7 /8in x 3 3 /8in) COPY DATE 3 weeks prior to month of publication. CANCELLATIONS 6 weeks prior to month of publication. FURTHER INFORMATION Please contact the production department: Tel: +44 (0) production@khl.com Acceptable software InDesign QuarkXpress Illustrator Photoshop Acceptable file formats.jpeg.tiff.eps.psd.pdf (Press-ready. Details available from photos and graphics Resolution: 300dpi Color: CMYK RGB files will be converted to CMYK and may result in color variation. Fonts All screen and printer fonts should be supplied. HOW TO SEND COPY All copy should be sent with a color proof. FTP (contact the Production Department for details) production@khl.com KHL Production Department, KHL Group, Southfields, Southview Road, Wadhurst, East Sussex, tn5 6tp, UK. bonus Digital issue All advertisements are included in the version of the magazine and are linked to the company website, giving issue readers immediate access to the advertiser s homepage. To ensure quality, please supply original files. FURTHER INFORMATION Please production@khl.com or call your sales representative.

10 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 10 Apps Web page IRN online IRN s web page has on average 34,000 page views per month, providing high visibility for a banner to promote your company, products, brands or services. IRN s web page provides an excellent opportunity to reach a global audience: from the mature markets of North America & Europe to the emerging markets of Latin America, Middle East & Asia, reaching all the key rental markets throughout the world. Rental equipment buyers visit IRN s webpage on a daily basis to keep up-to-date with rental-related news stories, ensuring sponsor banners are constantly viewed. A B Banner rates & positions Banner type and size 1 month 3 months 12 months Top Main Banner 728 x 90 pixels US$1,300 US$1,235 US$1,170 A High visibility, headline position E1,000 E950 E900 B Top Junior Banner 300 x 100 pixels US$1,000 US$950 US$900 High visibility on top right position E750 E713 E675 F C D C D E F Premium Banner 300 x 250 pixels US$2050 US$1,900 US$1,800 High visibility opposite prime news E1,500 E1,425 E1,350 Premium Banner 300 x 250 pixels US$1,300 US$1,235 US$1,170 High visibility opposite news content E1,000 E950 E900 Premium Banner** 300 x 250 pixels US$1,000 US$950 US$900 High visibility opposite news content E800 E760 E720 In-Content Banner** 450 x 90 pixels US$1,300 US$1,235 US$1,170 Maximum visibility embedded in E1,000 E950 E900 news content E ** shared position with up to 2 others sponsors

11 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 11 e-newsletters International Rental News 2 The ed newsletter reports on the latest worldwide rental industry news, providing a wealth of information to 12,000 busy rental professionals every week. Banner type and size sponsor Banner x 100 pixels Maximum visibility within news content 1 month 3 months 12 months US$1,700 US$1,615 US$1,445 E1,300 E1,235 E1,105 1 side Banner x 150 pixels High visibility opposite news content 1 month 3 months 12 months US$850 US$808 US$723 E650 E618 E553 sponsor package Maximise your budget with this IRN special package 2 1 ERA Rental Weekly Distributed directly to 500 members of the ERA, reporting on the latest rental industry news from around the world. Banner type and size sponsor Banner x 100 pixels Maximum visibility within news content 1 month 3 months 12 months US$1,100 US$1,045 US$935 E850 E808 E723 side Banner x 150 pixels High visibility opposite news content 1 month 3 months 12 months US$600 US$570 US$510 E500 E475 E425 NEW FOR IRN home web page Top junior banner IRN newsletter Side banner US$ 1,500 per month 1,200 per month

12 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 12 exhibition, awards & Conference International Rental Exhibition (IRE) Held every three years, the International Rental Exhibition returns in 2014, being held on June at the RAI exhibition centre in Amsterdam. Booking enquiries: Ms. Gerdi Hondebrink gerdi@ipi-bv.nl The show, officially supported by the European Rental Association (ERA), will be the meeting place for rental managers and buyers in 2014, combining a trade show - covering equipment from mini excavators and lighting towers to rental software and power tools - with a fantastic networking event, with the ERA holding its annual convention during the show. The three day event also includes the annual European Rental Awards, showcasing excellence in products and European rental companies. Lynn Collett lynn.collett@khl.com Advertise in the following issues and maximise your company s presence at IRE february-march International Rental Exhibition (IRE) Preview: International Rental Exhibition (IRE) The International Rental Exhibition (IRE) returns in its three year cycle, taking place on June at the RAI exhibition centre in Amsterdam. This year the show will be held alongside the APEX aerial platform exhibition. Four global events bringing rental professionals together Rental professionals from around the world will gather at the RAI exhibition and convention centre in June 2014 to attend four prestigious events. april-may International Rental Exhibition (IRE) SHOW Guide: International Rental Exhibition (IRE) Full guide to all the companies exhibiting at the IRE show, plus associated events. n IRE Exhibition See above. n ERA convention ERA s annual convention - held alongside the main exhibition in a purpose-built conference hall attracts hundreds of influential proffessionals 2014 n Rental Awards dinner See page 13. n APEX exhibition With expected visitor numbers of more than 4,000, APEX is the only global exhibition for the access platform industry. june International Rental Exhibition (IRE) Stop-Press: International Rental Exhibition (IRE) Last minute news from exhibitors at the IRE show in Amsterdam. These internatinoal events will provide many opportunites to make new contacts, renew existing relationships and ultimately generate more business for your company.

13 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts events 13 exhibition, awards & Conference European Rental Awards (ERA) The European Rental Awards will take pace on the evening of 25 June, 2014, during the International Rental Exhibition (IRE) at the RAI exhibition centre in Amsterdam. The European Rental Awards are jointly organised by the European Rental Association (ERA) and International Rental News (IRN) magazine and are designed to recognise excellence in areas such as rental company performance, rental marketing, IT developments and product design. Several awards also recognise the impact that individuals have had on the industry during 2013, or over a long career. Equipment manufacturers, rental companies and rental IT specialists are invited to enter the awards in early The full categories, entry criteria and deadline information, will be published at before the end of the year. The awards are open to all companies operating in Europe, whether ERA members or not. n For more information, contact IRN Editor Murray Pollok: murray.pollok@khl.com Tel: +44 (0) sponsorship enquiries: Lynn Collett lynn.collett@khl.com International Rental Conference China (IRC) The first IRC conference was held in October 2013, featuring some of the leading figures in the global rental industry, including the CEOs of both United Rentals and Loxam. The event was the first major rental conference to be held in Asia Pacific, acting as a networking event and educational opportunity for the region s fast-growing equipment rental industry. Speakers at the conference included senior executives from United Rentals, Loxam, Hertz Equipment Rental Corp (HERC), Volvo Rents, Shanghai Pangyuan, Snorkel and IPAF. n For updates on the next International Rental Conference, visit: KHL EVENTS 2014 AWARDS n ESTA Awards of Excellence n The European Rental Awards n International Awards for Powered Access n ICEF Awards n World Demolition Awards Conferences n China International Crane Summit n Demolition Conference Turkey n Europlatform n International Construction Economic Forum n International Crane & Transport Latin America Conference n International Crane & Transport Turkey Conference n International Rental Conference n International Tower Cranes n Turkish Tunnelling Conference n World Crane and Transport Summit n World Demolition Summit Exhibitions n APEX (Access Platform Exhibition) n IRE (International Rental Exhibition) For further information and to get the latest updates on any of the events in the KHL portfolio please go to:

14 Official magazine of the ERA AKHL Group Publication OFFICIAL NORTH AMERICAN MAGAZINE JANUARY-FEBRUARY 2013 VOLUME 9 ISSUE 1 Volume Twenty Issue Two March 2013 A KHL Group publication /ai Official magazine of IPAF A KHL Group publication ion ARGENTINA 18 CONCRETO 23 CAMINHÕES 37 BAUMA 41 ARGENTINA CONCRETO CAMIONES BAUMA JANUARY-FEBRUARY 2013 Vol 52 No1 MARÇO DE 2013 Volume 3, Número 2 Uma publicação da KHL Group MARZO 2013 Volumen 3, Número 2 Una publicación de KHL Group LA REVISTA DE LA INDUSTRIA DE LA CONSTRUCCIÓN DE AMÉRICA LATINA CLA Front Cover SPN SO.indd 1 01/03/ :38:13 A REVISTA DA INDÚSTRIA DA CONSTRUÇÃO NA AMÉRICA LATINA CLA Front Cover PTG.indd 1 04/03/ :22:04 CE Front Cover.indd 1 11/12/ :55:23 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 14 KHL portfolio magazines INTERNATIONAL rental A KHL Group Publication Volume 13 Issue 2 March 2013 NEWS The only international magazine for the rental industry. INTERVIEW Ed Rapp P14 Sent to 200 countries, with a circulation that targets both the largest construction markets in the world and the fastest-growing markets. EXHIBITION PREVIEW Bauma P30 Pioneer pumps money into UK rental fleet p53 SECTOR Drilling P37 IRN s guide to new products at Bauma p17 After Sunstate: what's next for Sumitomo? p13 Book your place for ERA's Paris convention p32 Minimakeover First look at Hitachi s new 3-6t range p49 THIS ISSUE: DIESEL PUMPS AND SURVEYING TOOLS IN THE SPOTLIGHT Frequency 7 issues per year global circulation EQUIPMENT CompactsP47 Frequency 10 issues per year Global circulation The only international magazine dedicated to buyers and end-users of access equipment. The only pan-european magazine, sent to 45 countries, with a circulation aimed at one of the biggest construction markets in the world. CONSTRUCTION THE MAGAZINE FOR EUROPE S CONSTRUCTION CTION INDUSTRY ction com A KHL Group publication December 2012-January 2013 Volume 23 Number 10 Frequency 7 issues per year global circulation 8338 New booms in 2013 EVENT SHORTLIST: SHOW GUIDE: ACCESS INTERNATIONAL: 30 YEARS AS THE INDUSTRY S LEADING GLOBAL MAGAZINE Frequency 10 issues per year european circulation GPS p43 Demolition & Recycling p27 Roadbuilding p35 ACCESS, LIFT & HANDLERS TOPLIST Mastclimber20 SHOW GUIDES The Rental Show World of Concrete The leading magazine for the North American telehandler and access equipment market. construcción LATINOAMERICANA 18 construção LATINO-AMERICANA The magazine for the Latin American region. Printed in two languages: Portuguese for the buoyant Brazilian market and in Spanish for the rest of the region. INTERVIEWS Xtreme - Don Ahern Haulotte - Brian Burkett Telehandlers The New Year ushers in a handful of heavy lifters ACCESS TELEHANDLERS SCAFFOLDING BUSINESS NEWS PEOPLE Frequency 7 issues per year n. american circulation Tuneladoras Tuneladoras Frequency 10 issues per year Circulation e-newsletters Influence your customers on a weekly basis through KHL s e-newsletters which report on the latest construction industry news from around the world. khl.com khl.com is updated daily with the leading construction news stories from around the world. The website covers all the major industry sectors: construction, cranes & lifting, demolition, access, rental and heavy transport. Over 1 million different construction professionals have visited the site over the past 12 months. There are a number of innovative marketing opportunities on the website which enable advertisers to communicate with their customers on a daily basis. information store Unique reference sources for equipment buyers. n Directories n Toplists n Special reports

15 FEBRUARY A KHL Group publication Official magazine IC Front Cover.indd 1 11/02/ :36:06 INTERNATIONAL NATIONAL AL AND SPECIALIZED TRANSPORT Yıl - 2 Sayı - 11 Kasım - Aralık ct PRODUCTS, PARTS ACCESSORIES 92 EQUIPMENT FOR SALE OR RENT 106 TRANSPORT & HEAVY HAUL Official domestic magazine of the SC&RA April 2013 Volume 9 Issue 4 A KHL Group Publication ACT Front Cover Final.indd 1 21/03/ :23:22 VOLUME 15 NUMBER 1 JANUARY-FEBRUARY 2013 n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts 15 print Apps events INTERNATIONAL AND SPECIALIZED TRANSPORT The leading magazine, with a global circulation, for the crane, lifting and specialized transport industry. DEMOLITION & RECYCLING INTERNATIONAL A KHL Group publication Demolition excavators The only magazine serving the global demolition and C&D waste recycling industry. preview Truck cranes REPAIR AND REFURBISHMENT BAUMA PREVIEW INDUSTRIAL LIFTING Frequency 12 issues per year global circulation C&D recycling Frequency 6 issues per year global circulation 9481 The leading magazine for the North American market for the crane, lifting and specialized transport industry. AMERICAN CRANES & TRANSPORT The magazine for the crane, lifting and transport industry The first magazine to publish international information on the demolition industry for the Turkish market. Frequency 12 issues per year n. american circulation Interview: Tim Ford Latest crane operating systems Bauma 2013 MARKETPLACE Crawler cranes Old faithfuls 65th Anniversary SC&RA Annual Conference SHOW GUIDE Frequency 6 issues per year turkey/region circulation 2500 Paletli vinçler Crawler cranes Kule vinçler Tower cranes Offshore lifting The only magazine delivering international crane and transport information to Turkey and the surrounding region of the Middle East and North Africa The first magazine to take international construction information to the Turkish market and the surrounding region of the Middle East and North Africa in the Turkish (and English) language. Wire rope Frequency 6 issues per year turkey/region circulation 4200 Büyük yalar Large structures Lastikli loderler Wheeled loaders Mixing Portable power Frequency 10 issues per year turkey/region circulation 7200 e-marketing KHL s direct marketing provides a cost effective route to market via a marketing campaign in either print or by electronic delivery (e-cast). The campaign can be tailored to reach a precise audience in terms of both geography and demographic type e.g. construction contractors in Latin America could represent your target market. KHL has a database of over construction professionals worldwide. mobile app. n Global construction news on iphone, ipad & Android smart phones n Magazines available on ipad and other tablets n Sponsorship banners available Events A number of high profile events which bring together leading figures in the construction industry. Conferences to discuss the key issues of the day and awards dinners to recognise excellence and outstanding achievement.

16 A KHL Group Publication Volume 13 Issue 5 July-August 2013 Official magazine of the ERA THE ONLY MAGAZINE COVERING THE GLOBAL EQUIPMENT RENTAL MARKET Expanded version of the IRN100 published in the June 2013 issue of International Rental News n print & magazine n Website n enewsletters n Exhibition, awards & conference n KHL portfolio n Contacts contacts KHL Head Office United Kingdom Southfields, Southview Road, Wadhurst East Sussex TN5 6TP, UK Tel: +44 (0) Fax: +44 (0) irn@khl.com USA OFFICE KHL Group Americas LLC 3726 E. Ember Glow Way Phoenix, AZ 85050, USA Tel: Fax: americas@khl.com South America OFFICE KHL Group Américas LLC Manquehue Norte 151, of Las Condes, Santiago, Chile Tel: americas@khl.com CHINA Office Beijing Representative Office Room 768, Poly Plaza, No.14, South Dong Zhi Men Street, Dong Cheng District, Beijing , P.R. China Tel: Fax: cathy.yao@khl.com KHL Sales Representatives Advertisement manager Uk/IrelAND Lynn Collett, UK head office address as above Tel: +44 (0) lynn.collett@khl.com FRANCE/BELGIUM Hamilton Pearman Tel: +33 (0) hpearman@wanadoo.fr GERMANY/AUSTRIA/SWITZERLAND/SPAIN Mike Posener Tel: mike.posener@khl.com TURKEY Emre Apa Tel: +90 (0) emre.apa@apayayancilik.com.tr ITALY Fabio Potestà Tel: (010) info@mediapointsrl.it JAPAN Akiyoshi Ojima Tel: +81 (0) ojima@media-jac.co.jp china Cathy Yao Tel: cathy.yao@khl.com KOREA CH Park Tel: +82 (0) mci@unitel.co.kr THE NETHERLANDS Arthur Schavemaker Tel: +31 (0) arthur@kenter.nl SWEDEN/FINLAND/DENMARK/NORWAY Peter Gilmore Tel: +44 (0) pgilmores@aol.com North america Gary Hynes Tel: gary.hynes@khl.com Investing in Rental International Rental News (IRN) offers a number of ways for you to promote your brand and products to customers. Magazine advertising is still the main route to market, but this can now be complemented by other marketing tools. IRN s website and newsletters reach equipment buyers daily and weekly, and provide a great opportunity to promote your company to existing and new customers. magazine rental INTERNATIONAL Book now! International Rental Conference p20 Interview: Riwal CEO Norty Turner p17 Dan Kaplan: essential rental metrics p46 Power generation products for rental and Altaaqa Global interview Power on p29 website quarterly survey social networks NEWS directory toplists special reports a khl special report the rental report A comprehensive guide to the global rental markets from i nternational r ental n ews m A g A zine events rental INTERNATIONAL IRN100 Ranking the World s top 100 rental companies enewsletters rental NEWS INTERNATIONAL A KHL Group Publication IRN100: Ranking Europe s largest rental companies IRN100 Ranking the world s largest rental companies NEWS APP i nterviews on rental a khl special report Rental manager s and supplier s talk equipment R ental