Connecting anyone cut off from the. Mubarak, Comcast or Katrina.

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2 OVERVIEW OVERVIEW Connecting anyone cut off from the Internet 1 whether by Mubarak, Comcast or Katrina The global network that allows people to freely communicate using computers and cell phones. 3 A large Internet service provider in the U.S. whose high rates prevent some people from accessing the Internet. 2 The Egyptian President who shut down the country s Internet infrastructure during the 2011 Egyptian revolution. 4 The 2005 hurricane that devastated public infrastructure, including Internet access, in New Orleans, Louisiana. 2 3 This work includes elements from The Neighborhood Operating Manual: Wireless Networks

3 TABLE OF CONTENTS OVERVIEW Commotion: An open yet secure circumvention tool to create decentralized, mesh networks. pages TABLE OF CONTENTS Brand Usage Guidelines CORE ELEMENTS Full Logo Mid Logo Tiny Logo Black & White Logos Color Palette APPLICATION App Icon Status Icon LOGO SPECIFICS Do s & Don ts FONTS Print Web GRAPHIC COMPONENTS Core Components Illustration Style ASSETS Mesh Expansion Future Icons 5 Software that can be used across multiple devices (like computers, cell phones and routers) to create a mesh network. 6 Commotion is an open source project that can be used for free. 7 Information transferred across the network can only be seen by users it was intended for. 8 Commotion can be used as an alternative to fixed Internet infrastructure owned by corporations or governments. 9 Decentralized networks are scalable and flexible. 10 Every node in the network can communicate with each other HOW IT WORKS Print Web Hardware Animation SUMMARY Comprehensive Toolkit

4 CORE ELEMENTS FULL LOGO CORE ELEMENTS Full Logo Digital + Print The full logo is made up of several parts. There is the name or logotype commotion. Then, there are several pink circles that represent nodes in the mesh network. The o s in the word commotion also represent nodes. Then the nodes are connected by pink lines, therefore forming a mini mesh network. The full logo should be used whenever there is enough horizontal space to do so. Examples of how and how not to use the full logo can be viewed on page 21. Since a mesh network is flexible and can change shape, so can the logo. Variations of the full logo can be seen on page 20. The main difference between the digital and print version of the mid logo is that the digital version has a slight drop shadow. This helps it to stand out more on a screen. Otherwise they are exactly the same. DIGITAL PRINT 6 7

5 CORE ELEMENTS MID LOGO CORE ELEMENTS Mid Logo Digital + Print The mid logo should be used where there is not enough horizontal space to house the full logo. The mid logo is made up of just the C and the first o of the word Commotion and then the four pink nodes and the connecting lines. The mid logo represents a mesh network like the full logo, as seen on page 21, so it is flexible and can change shape as well. The difference between the digital and print version of the mid logo is that the digital version has a slight drop shadow. This helps it to stand out more on a screen. Otherwise they are exactly the same. DIGITAL PRINT 8 9

6 CORE ELEMENTS TINY LOGO CORE ELEMENTS Tiny Logo Digital + Print The tiny logo should be mainly used where there is very limited space and the pink nodes in the logo are too small and begin to close. Usually this happens when the logo is below 40 pixels in size. The tiny logo has been altered a bit. The pink nodes are enlarged so that they don t close up when the logo is made very small. The difference between the digital and print version of the tiny logo is that the digital version has a slight drop shadow. This helps it to stand out more on a screen. Otherwise they are exactly the same. DIGITAL PRINT 10 11

7 CORE ELEMENTS BLACK & WHITE LOGOS CORE ELEMENTS Logo Set Black + White for Print The black and white logo options should be used when printing in color is not an option. PRINT The pink areas turn to 50% grey. These logos will reproduce well on both laser and xerox printers and copiers

8 CORE ELEMENTS COLOR PALETTE CORE ELEMENTS Color Palette The primary colors are used for most of the logo and typographic applications. Commotion and nodes in the logo are always black and the mesh is generally pink. Depending on the application, the mesh lines may change colors. The secondary colors will be applied depending on the needs of the various user interfaces and the utility of the network. DO THIS: RATIO PRIMARY Color Usage Ratio Commotion Pink is the primary accent and Commotion Electric Yellow is the secondary accent. 70% 15% 10% 5% White Black Pink Electric Yellow Above, the sample demonstrates the appropriate change of the color of the mesh lines. Commotion Pink PMS: 191 HEX: FF6699 Commotion Black PMS: Black HEX: Commotion Electric Yellow PMS: 809 HEX: E6FE51 SECONDARY Commotion Electric Purple PMS: 814 HEX: CCCC33 Commotion Electric Green PMS: 808 HEX: 00FFCC Commotion Blue PMS: 801 HEX: 66CCFF Commotion Gold PMS: 606 HEX: CCCC

9 APPLICATION APP ICON APPLICATION App Icon When seen as an icon, on a handheld device for example, the icon becomes meshed and has a green glow behind it. This change signifies the device is active within the mesh network. DIGITAL 16 17

10 APPLICATION STATUS ICON APPLICATION Status Icon For iconic needs from 32px squared and less, the singular Co icon in black should be used. For applications like status bar icons in Windows or Ubuntu, we suggest grounding the logo on a white background with a Commotion Pink bevel. For Mac OS, the black icon can stand alone

11 LOGO SPECIFICS DO S AND DON TS LOGO SPECIFICS Do s and Don ts Since a mesh network is flexible and can change shape, so can the logo. By moving the four pink nodes to different positions and keeping them connected to the first Commotion o different mesh shapes are made. When doing so make sure the name is still legible, and that the C is fully enclosed in the network. See examples below. The logo should always be on a background that allows for high contrast with both the pink and black colors. See Row A page 21. Also, the full logo should not be used when the length of the name is less than 95 pixels or 1.25 inches to ensure legibility and that the o s don t become just dots. For tighter spaces, use the mid size logo. See Row B page 21. There should be at least a 15 pixel border surrounding the logo when placing it with other elements on screen or in print. See Row C on page 21. ROW A ROW B ROW C DON T DO THIS: DO THIS: 20 21

12 LOGO SPECIFICS DO S AND DON TS LOGO SPECIFICS Do s and Don ts For even smaller applications, like a Favicon or Status Bar icon, use the most minimized form of the logo with is a C and a singular node. See Row D page 23. When using the minimized logo on a dark background, use a dimensional background to ensure that it is legible. See Row E on page 23. It may be appropriate to color code the mesh lines in future applications. Make sure to colorize the primary nodes and mesh lines only in the same color. Do not use an array of colors. See Row F on page 23. ROW D ROW E ROW F DON T DO THIS: DO THIS: 22 23

13 FONTS PRINT FONTS Print AVENIR MEDIUM AaBbCc ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AVENIR HEAVY AaBbCc Anything printed should be set in Avenir. The main text should be Avenir Medium and then the headings and subheading should be Avenir Heavy. Headings should be large and easy to read. Therefore, they are Avenir Heavy and black. The subhead is Avenir Heavy and should be in all capital letters and in one of the colors from the color palette (see page 15). A subhead should be about 1/3 of the size of it s heading. Body copy should also be about 1/3 of the size of it s heading. The body copy is Avenir Medium and in black. To make the text easier to read, allow for some extra line spacing. 40 point 13 point 13 point 20 points leading Heading SUBHEADING This is body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+<> 24 25

14 FONTS WEB FONTS Web ASAP REGULAR AaBbCc ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ASAP BOLD Anything meant to be viewed on a screen should be set in Asap. Asap has an Open Font License and can be downloaded for free at: com/fonts/asap The main text should be Asap Regular and then headings and subheadings should be Asap Bold. Headings should be large and easy to read. Therefore, they are Asap Bold and black. The subhead is Asap Bold and should be in all capital letters and in one of the colors from the color palette (see page 15). A subhead should be about 1/3 of the size of it s heading. Body copy should also be about 1/3 of the size of it s heading. The body copy is Asap Medium and in black. To make the text easier to read, allow for some extra line spacing. 40 point 13 point 13 point 20 points leading This is body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. AaBbCc ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*()_+<> 26 27

15 GRAPHIC COMPONENTS CORE COMPONENTS GRAPHIC COMPONENTS Core Components The core components of the Commotion identity are simple but can be used to make other images. These parts are the nodes, and the line. See below. Be creative with these parts and make graphs (see Row A on the next page) diagrams (see Row B on the next page) or icons (See Row C on the next page.) When creating lines and nodes, pay close attention to line thicknesses and work in a 2:3 ratio. For example, when node thickness is 3px, the line thickness will be 2px. 2px When node stroke thickness is 6px, the mesh linking lines will be 4px. 4px 3px 6px ROW A ROW B ROW C 28 29

16 GRAPHIC COMPONENTS NEW ILLUSTRATION STYLES GRAPHIC COMPONENTS Illustration Style For illustrations, we recommend using a thick black outline as seen here. For color and shading in those illustrations, we suggest using various sizes of a dot pattern or solid blocks of color in the Commotion color palette (page 15.) ** THIS NEEDS ATTRIBUTION TO THE NEIGHBORHOOD PLANNING PLATFORM This work includes elements from The Neighborhood Operating Manual: Wireless Networks

17 ASSETS MESH EXPANSION ASSETS Mesh Expansion The parts of the identity can also be used to make larger mesh networks. This work includes elements from The Neighborhood Operating Manual: Wireless Networks

18 SPECIFICS COLORS & ICONS SPECIFICS Colors + Icons In the future, icons can be created that communicate what utility the network shows, for example

19 HOW IT WORKS PRINT HOW IT WORKS Print A sample of two report documents, one using the Commotion identity and the other, designed with Open Office, using the Commotion Logo. What is Commotion? GENERAL INFO AND OBJECTIVES The New America Foundation s Open Technology Initiative (OTI) is improving and integrating communications tools for emergency communications, democratic organizing, civil society, and free speech in the 21st century. This international development effort is known as Commotion (developer page: an open source device-as-infrastructure communication platform integrating users existing cell phones, Wi-Fi enabled computers, and other wirelesscapable devices to create community- and metro-scale, peer-to-peer communications networks. The key difference between Commotion and other circumvention techs. Circumvention technologies have focused on developing applications that run over existing communication infrastructures and thus fundamentally depend upon networks that can be monitored or shut down completely by authoritarian governments. But what if could build an alternative, decentralized, communications infrastructure -- one that could not be centrally controlled or surveiled? Commotion integrates existing open-source technologies -- including open cellular networking, wireless mesh, mobile applications, encryption, and anonymizing technologies to create network infrastructures designed for distributed and secure communications. What are the Commotion project s objectives? Prevent hostile governments from surveilling, disrupting, or shutting down communications. Enhance security among democratic activists by enabling direct peer-to-peer communications. Ensure emergency communications when existing infrastructure is down or overloaded. NEW AMERICA FOUNDATION S OPEN TECHNOLOGY INITIATIVE 1899 L STREET NW FLOOR 4 WASHINGTON, DC P: F: NEWAMERICA.NET Implement open source and open tech solutions that facilitate continued adaptation, enhancement, and implementation of these technologies by developers around the globe

20 HOW IT WORKS WEB HOW IT WORKS Web ADMINISTRATION ESSENTIALS COMMOTION Powered by the Open Technology Initiative, LuCI, Freifunk, OLSRd, and OpenWRT Welcome! YOU ARE NOW CONNECTED TO A COMMOTION COMMUNITY WIRELESS NETWORK Access to the Internet may be provided by people donating connectivity to the network. Everyone on the network has to share, so please be aware and behave yourself accordingly: Please avoid large downloads and excessive filesharing. Please no illegal activities. If you like the network, please consider contributing! ACCEPT DECLINE By clicking on Accept, you gain access to the network for 1 hour(s). Then you will be directed to this splash page again. OpenWrt Backfire RC6 Load: Hostname: HotMesh

21 HOW IT WORKS HARDWARE HOW IT WORKS Hardware The Commotion logo icon can be applied to appropriate hardware with transparent stickers for white plastics and white stickers for dark plastics

22 HOW IT WORKS ANIMATION HOW IT WORKS Animation 42 43

23 SUMMARY COMPREHENSIVE TOOLKIT SUMMARY Comphrehensive Toolkit All of the files and assets seen in the previous pages are available for download. Here you can find web specs, logos for download, other downloads, Neighborhood Planning Platform elements, templates, and more. Please use the guidelines outlined in this guide to keep Commotion s identity consistent and recognizable in any and every application. Please do not use our logos in a way that suggests any type of association or partnership with Commotion or approval, sponsorship or endorsement by Commotion Please do not use our logos in a way that is harmful, deceptive, obscene or otherwise objectionable to the average person or use our logos on websites or other places containing content associated with hate speech, pornography, or the like Please do not use our logos in, or in connection with, content that disparages us or sullies our reputation DOWNLOAD TOOLKIT 44 45

24 FIN Let s Get Meshy

25 Design: The Work Department, theworkdept.com. 2012