2018 PMI Logo Asset Guide. Ultra Creative 17LL014
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1 2018 PMI Logo Asset Guide Ultra Creative 17LL014
2 PMI Primary Brand Logo 2 PRIMARY BRAND LOGO: PMI_PRIMARY_2c_SPOT_Logo.eps
3 Brand Colors 3 Primary Brand Colors 518 C 512 C c47 m82 y0 k67 R:75 G:48 B:72 Hex: 4B3048 c53 m99 y0 k18 R:131 G:49 B:119 Hex: Secondary Brand Colors 2280 C 2188 C 144 C 408 C c61 m0 y99 k56 c100 m39 y0 k63 c0 m51 y100 k0 c0 m11 y11 k48 R:74 G:106 B:29 R:0 G:66 B:106 R:237 G:139 B:0 R:151 G:140 B:135 Hex: 4A6A1D Hex: 00426A Hex: ED8B00 Hex: 978C87
4 Fonts 4 Fonts The PMI logo based on the font ETHNOCENTRIC - REGULAR by Typodermic Fonts Inc. - available at fontspring.com or myfonts.com FOR REFERENCE ONLY - DO NOT USE FOR HEADLINE OR BODY COPY TREATMENTS NOTE: Fonts are not supplied with assets. Agencies and vendors are required to secure their own fonts and licenses. Used in Performance Minded logotype and headlines Gotham Rounded - Medium ABCDEFGHIJK abcdefghijk by Hoefler & Co. - available at Used in body copy (see examples of use section) Gotham Rounded - Book ABCDEFGHIJK abcdefghijk by Hoefler & Co. - available at For standard business use, the recommended substitution font for Gotham Rounded - Book is Tahoma - Regular ABCDEFGHIJK abcdefghijk Alternate headline copy paired with Gotham Rounded headlines (see examples of use section) Adobe Jenson Pro - Regular ABCDEFGHIJK abcdefghijkl by Adobe - available at For standard business use, the recommended substitution font for Adobe Jenson Pro - Regular is Times New Roman - Regular ABCDEFGHIJK abcdefghijk
5 PMI Primary Brand Logo Components The PMI logo a modified logo based on the font Ethnocentric. The vertical space between the PMI logo and tagline is measured at 2 lowercase e heights. Performance Minded is set as title case (capital P, capital M), Gotham Rounded (Medium) Tracking: 175 (in Adobe Illustrator). 4 5 The P in Performance should line up with the left edge of the P in PMI. The right edge of the d in Minded should line up with the right edge of the I in PMI. Performance - 100% 518 Minded, TM - 100% 512 (primary logo, as shown) or corresponding sub-brand color (or CMYK/RGB/ Hex equivalent). 6 7 Letters after the logo split should always be 100% 512 (primary logo, as shown) or corresponding sub-brand color (or CMYK/RGB/Hex equivalent). Angle built into logo is 51. Any use of an angle is design should be the same. Logo Usage The preferred usage of the PMI logo is shown above. The PMI logo should always be used at it s original proportion, angle and color(s). Unacceptable logo use includes: Do not stray from the provided color palette Always scale the logotype proportionally Do not angle the logotype or use the logotype vertically Do not place a color logo on a background that decreases its contrast
6 Special Use Logos 6 1-Color Spot Logo Comprised of 100% PMS 518 and 60% PMS 518 PMI_PRIMARY_1c_SPOT_Logo.eps 1" WIDE OR LESS Reduced size logo: PMI_PRIMARY_2c_SPOT_Logo_RS.eps Reduced size variations: PMI_PRIMARY_1c_SPOT_Logo_RS.eps PMI_PRIMARY_BLACK_Logo_RS.eps PMI_PRIMARY_CMYK_Logo_RS.eps PMI_PRIMARY_GRAY_Logo_RS.eps PMI_PRIMARY_RGB_Logo_RS.eps PMI_PRIMARY_WHITE_Logo_RS.eps 1-Color Black Logo Comprised of 100% Black and 50% Black PMI_BLACK_Logo.eps 1-Color Gray Logo Comprised of 50% Black PMI_GRAY_Logo.eps White/Reversed Logo Comprised of 100% White (Black box represents dark background color) PMI_WHITE_Logo.eps
7 Brandable Elements & Patterns 7 51 Angle
8 Examples of Use Galloway Room 8 Angus Room Hereford Room Patterns are ideal for creating contrast against clean white space or imagery/ portraiture that is artful and simple. They should be applied sparingly and never exceed more than half of a layout. Some patterns are also capable of holding type if care is taken to dial in contrast and readability. Pair the pattern with the 51 angle and color wedge when appropriate. The patterns are to be used with the corporate logo and colors, and should not be adapted to the secondary colors. The logo should never be placed over a pattern. When a secondary logo is used (to represent tier or category TBD) the 51 angle and color wedge should match the logo color and always occupy the bottom right corner of a composition. Erik Larson Green Lake Ranch Feed Performance. ance Fuel Progress. Adobe Jenson Pro - Regular Gotham Rounded - Medium Adobe Jenson Pro - Regular Gotham Rounded - Book Anti-bye-otics.s. Consumers ipsum dolor sit amet ut Boeing 787 ut Marylebone, adipisicing esse labore minim Comme des Garçons commodo international. Duis mollit Ginza Washlet pintxos incididunt dolor culpa flat white. Zürich ANA Washlet, anim classic sleepy incididunt aute fugiat. Est nisi occaecat, cillum fugiat laboris boutique exclusive consectetur dolore vibrant the highest quality Amanda Swenson Sunny Valley Farms Swiss Asia-Pacific. Headline: Adobe Jenson Pro Body: Gotham Rounded - Book
9 Examples of Use 9
10 Contact Information 10 For more information on this campaign, please contact Allison Seidl at Land O Lakes. ADSeidl@landolakes.com
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