Corporate Identity Guideline. June 2018

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1 1 Corporate Identity Guideline June 2018

2 2 The benefits of a strong Corporate Brand: Building a strong Corporate Brand is a crucial step to confirm our role as a leading organization. In fact, Prysmian Group not only is a point of reference for both internal and external stakeholders but it also empowers and facilitates relationships by: Supporting the growth strategy Being perceived as an aggregator in the cable industry. Engaging talents Promoting the company expertise by attracting and retaining the best people. Engaging stakeholders Preserving leadership with a trustworthy company reputation.

3 3 Our Corporate purpose Our Corporate purpose represents a new way to approach the market: We drive the flow of energy and information From a cable producer supplying to several industries, to a technology enabler making progress happen At Prysmian Group, we enable our customers to overcome the challenges they face, to bring energy and information to as many people as possible. everywhere to enable and sustain human achievement everywhere.

4 4 The six corporate pillars Everyday we bring to life our purpose inspired by six core pillars encompassing the organization at Innovation & Sustainability 2. Financial soundness 3. Ethics & Integrity Setting industry standards(p-laser, FlexTube, Pry-Cam) Sustainability policies True public company Sound results Credibility Governance Ethical policies Compliance 4. Operational Excellence & Customer Intimacy Fast Forward project Customer proximity Global footprint 5. People & Talent People value Talent programmes Employee experience Entrepreneurship Ownership 6. Leadership & Presence Global track record Industry milestones projects Strong reputation 2 -OUR BRAND STRATEGY

5 5 Our brand architecture Prysmian Group, operates as a brand platform. Therefore is structured to welcome leading global commercial brands. General Cable joins Prysmian and Draka, operating as the Group s third commercial brand. From a brand perspective, General Cable, Prysmian and Draka preserve their current visual identity and appear both on commercial and non commercial touchpoints endorsed by the Group, creating a more integrated and synergic brand ecosystem. CORPORATE BRAND COMMERCIAL BRANDS From a business perspective, we want to create a clear association and hierarchy between the Corporate Brand, Prysmian Group and its three commercial brands, Prysmian, Draka and General Cable. PRODUCTS BRANDS The Corporate Brand, as appreciated by investors and employees, benefits from the span, customer intimacy and local approach of its commercial brands Conversely, the three commercial brands benefit from the backing of the global leader in the cable industry. This is just a first, interim step towards our ambition: a stronger, Prysmian Group.

6 6 Our way forward While a full brand identity system including also commercial touchpoints will be developed in the coming months, the next pages show a selection of Corporate key applications of the interim guidelines to help you get to grips with the principles of working with the design identity of the new Prysmian Group. In this phase, all other touchpoints already fit with the current identities.

7 1 Prysmian Group logotype 1.1 Intro 1.2 Main version 1.3 Monochromatic version 1.4 Use on coloured background 1.5 Exclusion zone and minimum size 1.6 Incorrect use

8 1.1 Chapter 1 - Prysmian Group Logotype 8 Intro The logotype is one of the most important elements of Prysmian Group corporate identity. Prysmian Group logotype is composed of the Prysmian lettering, and the Group lettering. It is crucial that all the design elements and colours that compose the logotype are always treated consistently and respectfully. The logotype is owned and registered by Prysmian Group. Any unauthorised use is prohibited.

9 1.2 Chapter 1 - Prysmian Group Logotype 9 Main version Light background version Dark background version (for eg. on black, blue, brown, grey backgrounds, etc.) The main version, shown beside, should be used whenever possible. Pantone Pro. black C* k100 R30 / G30 / B30 HTML: 1E1E1E White Pantone Cool Grey 8 C* K60 R139 / G141 / B142 HTML: 8b8D8E *The accuracy of the colours shown on this page has not been verified by Pantone, Inc. These colours may not be compliant with Pantone colour standards. To verify the colours accuracy refer to updated editions of Pantone publications. Pantone is a registered trade mark of Pantone, Inc. It is strongly suggested not to perform only a visual check but to always use the Pantone colour comparison chart and the indicated four colour tone percentages.

10 1.3 Chapter 1 - Prysmian Group Logotype 10 Monochromatic version The monochromatic version should be used for special applications (eg. stained glass, engravings, carvings, etc.), where the black and white will both be substituted by the material s natural colour or texture. This is the case, for instance, of silver engravings. Light background version Dark background version

11 1.4 Chapter 1 - Prysmian Group Logotype 11 Use on coloured background This page shows the logo versions to be used on dark or coloured backgrounds.

12 1.5 Chapter 1 - Prysmian Group Logotype 12 Exclusion zone and minimum size x x x x The exclusion zone (x) is based on the height of letter n, as shown. It is strongly recommended that the logotype is surrounded by as much free space as possible. x The Prysmian Group logotype may be reduced or enlarged, as long as the proportions between the elements remain identical. The logotype must never be less than 12 mm

1.6 Chapter 1 - Prysmian Group Logotype 13 Incorrect use Unauthorized colour Incorrect positioning of elements Mistakes, however small or apparently insignificant, will tend to reduce the impact of

13 1.6 Chapter 1 - Prysmian Group Logotype 13 Incorrect use Unauthorized colour Incorrect positioning of elements Mistakes, however small or apparently insignificant, will tend to reduce the impact of the Prysmian Group identity. For this reason, the logotype must always be used consistently and in compliance with these guidelines. It must never be rotated, distorted, recoloured, cut or altered in any way. Some examples of incorrect use of the logotype are shown on this page. Changing size relation between elements Distorted logotype Rotated logotype Cropped logotype Exclusion zone not respected Inappropriate version given the background

14 2 Stationery, practices and digital tools 2.1 Logo lock-up 2.2 Business card Prysmian Group 2.3 Business card General Cable 2.4 Letterhead 2.5 Badges 2.6 signature 2.7 Invoice Prysmian Group 2.8 Invoice General Cable 2.9 PowerPoint Prysmian Group 2.10 PowerPoint General Cable 2.11 Telephone calls

15 2.1 Chapter 2 - Stationery, practices and digital tools 15 Logo lock-up A B This page shows the layout of the company logotypes s lock-up. This is the only allowed lock-up for company logotypes. A+B The group of logos can be resized but the proportions between the logos should never be altered. B A+B

16 2.2 Chapter 2 - Stationery, practices and digital tools 16 Business card Prysmian Group Front 85 mm 55 mm Name Surname Job Title Business Unit FS Truman Regular 8.5/10 pt All business cards will establish the link between the Group and the three commercial brands. M name.surname@prysmiangroup.com FS Truman Light 7/10 pt This version is for: All Corporate/Management Prysmian Sales Draka Sales Back 7 mm 7 mm 25 mm 23.5 mm 7 mm Format: 85 x 55 mm. In case of need, it is possible to have two lines for telephone contacts. The business card should be printed on Soporset premium o set paper, 350 gr. 7 mm Company Name Address, City / Country T / F prysmiangroup.com FS Truman Regular 7/10 pt FS Truman Light 7/10 pt

17 2.3 Chapter 2 - Stationery, practices and digital tools 17 Business card General Cable Front 85 mm 21.5 mm x x 55 mm Name Surname Job Title Business Unit FS Truman Regular 8.5/10 pt max h max w 3x All business cards will establish the link between the Group and the three commercial brands. M name.surname@generalcable.com FS Truman Light 7/10 pt Put affiliate logos in this area, aligned on the right This version is for General Cable Sales. 7 mm 25 mm 23.5 mm 7 mm Format: 85 x 55 mm. In case of need, it is possible to have two Back 7 mm lines for telephone contacts. The business card should be printed on Soporset premium o set paper, 350 gr. The logos of the affiliated companies must be placed within the area positioned below General Cable s logotype. The maximum height of the affiliate logos is three times the x-height of General Cable s 7 mm Company Name Address, City / Country T / F generalcable.com FS Truman Regular 7/10 pt FS Truman Light 7/10 pt logotype, while their maximum width is equal to its width.

18 2.4 Chapter 2 - Stationery, practices and digital tools 18 Letterhead 1st sheet 2nd sheet 13 mm 35 mm 29 mm 13 mm 13 mm 35 mm 29 mm 13 mm 13 mm 13 mm 47 mm 47 mm Milan, 01/01/18 Subject of the topic Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur Dear Mark, aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. This page shows 1st and 2nd sheets of A4 letterhead. The footer is intended to aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Verdana Regular 8/14 pt Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? be used on the 1st sheet only. Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum Lorem Ipsum The letterhead will reinforce the link 25 mm qui dolorem eum fugiat quo voluptas nulla pariatur? Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius 25 mm between Group and commercial brands. modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? 17,5 mm 13 mm Company name Legal address Address, 0 / City Tel Verdana Regular 8/9 pt Verdana Bold+Regular 6/8 pt

2.5 Chapter 2 - Stationery, practices and digital tools 19 5 mm 18 mm 15 mm 5 mm 39 mm Badges 5 mm EXTERNAL FS Truman Light 6/12 pt NAME Name 5 mm 18 mm 15 mm 5 mm FS Truman Bold 9/12 pt SURNAME

19 2.5 Chapter 2 - Stationery, practices and digital tools 19 5 mm 18 mm 15 mm 5 mm 39 mm Badges 5 mm EXTERNAL FS Truman Light 6/12 pt NAME Name 5 mm 18 mm 15 mm 5 mm FS Truman Bold 9/12 pt SURNAME Surname COMPANY Company FOTO 5 mm 5 mm PERSONAL CODE CODE DATA DATA Name FS Truman Bold 9/14 pt 85 mm Surname This page shows the layout of badges. Format 55x85mm. 5 mm PERSONAL CODE Location FS Truman Light 9/14 pt 85 mm 5 mm 5 mm 18 mm 15 mm 5 mm 39 mm GUEST External refers to all persons (not employees) working for a period of time at one of the group s branches (e.g. consultants, interns, sta ff from other offices, etc). Guest refers to all temporary visitors (suppliers, customers, etc). 44 mm FOTO 55 mm FS Truman Regular 13/15 pt FS Truman Light 9/12 pt 5 mm Main Information Additional Information 85 mm Badge number Code field FS Truman Bold 9/12 pt Both temporary, internal and external 5 mm 18 mm 15 mm 10mm 5 mm badges will follow the principle of qualifying the Prysmian Group with the three brands. Therefore there will be one layout per type 21 mm of badge which will serve Prysmian Group stakeholders according to their role with respect to the organization. FS Truman Light 6/8 pt 5 mm FS Truman Light 6/8 pt 5 mm Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est. Company Name Address FS Truman Bold 6/8 pt 85 mm 85 mm

20 2.6 Chapter 2 - Stationery, practices and digital tools 20 signature Verdana Bold 9/12 pt Verdana Regular 9/12 pt Name Surname Job Title Division / Department Company Name Extra line 25 px 170 px This page shows the look of Prysmian Group s signature. 80 px All footers will be aligned to the Prysmian Group house of brands approach, therefore deploying all three below the Group brand. DOs The text should be always set in Verdana 9/12 pt, as illustrated. Verdana Regular 9/12 pt T M F name.surname@company.com Legal entity Address City - Zip Code Country DON Ts Don t modify the background of the . Don t change the colours of both background and texts. Don t add any further information other than those shown on this page.

21 2.7 Chapter 2 - Stationery, practices and digital tools 21 Invoice Prysmian Group This page shows the layout of the invoice featuring Prysmian Group and corporate logotypes. Prysmian S.p.A. Sede Legale.Comm.Amm.: Via Chiese, Milano-Italia Tel Capitale Sociale Deliberato Euro ,20 Capitale Sociale Sottoscritto e Versato ,70 Partita IVA VAT Nr. IT Cod. Fisc. N Reg. delle Imprese di Milano n Sales Dept. Agent Contact Person Dean Arvin Perianen Order Confirm Date Your Ref. Date Your Acc.Ref. Ship To: YOFC - YANGTZE OPTICAL FIBRE AND CABLE JOINT STOCK LIMITED COMPANY NO. 9 GUANGGU AVENUE, WUHAN, HUBEI - P.R.CHINA CINA Shipping Cond.: Inco: - Destin: Carrier: Packing: Payment: Terms: 60 days invoice date Bank: UNICREDIT VIA TOMMASO GROSSI MILANO IBAN IT62K INVOICE N Date Reason Customer For the Attention of: Payer: YOFC - YANGTZE OPTICAL FIBRE AND CABLE JOINT STOCK LIMITED COMPANY NO. 9 GUANGGU AVENUE, WUHAN, HUBEI - P.R.CHINA CINA Invoice Bill to party: YOFC - YANGTZE OPTICAL FIBRE AND CABLE JOINT STOCK LIMITED COMPANY NO. 9 GUANGGU AVENUE, WUHAN, HUBEI - P.R.CHINA GROSS WEIGHT NET WEIGHT DRUMS NO. Method: Pag. 1 / 1 Item Art. Code DESCRIPTION UoM Quantity Net Price Amount VAT V 2 Air tickets bought to attend the YOFC Board of Directors PC , ,067.60TD meetings Contributo Ambientale Conai assolto ove dovuto VAT TD operazione non soggetta art. 7 ter dpr 633/72 Con richiamo al D.P.R. N.224/88 si ricorda che il produttore non risponde se non per prodotti commercializzati in confezione originale. In caso diverso, al rivenditore e all'utilizzatore del prodotto è fatto obbligo di divulgare e osservare le raccomandazioni per l'uso che accompagnano il prodotto. Total of Good and Serivces* 0.00 Amount Net of Tax 7, Vat Base 0.00 Sales Vat 0.00 Fixed Tax 0.00 Total Amount 7, Curr. EUR NATURA DEI BENI-LEGENDA A=Accessori per cavi S=Servizi *Totale sul quale deve essere conteggiato l'eventuale sconto cassa. B=Bobine M=Miscele isolanti C=Cavi V=Materiali vari I=Componenti trasmissione dati Alla fornitura oggetto della presente fattura si applicano,anche per gli interessi di mora, le nostre Condizioni Generali di Fornitura per Cavi e Conduttori elettrici isolati edite dall'anie e attualmente in vigore.

22 2.8 Chapter 2 - Stationery, practices and digital tools 22 Invoice General Cable This page shows the layout of General Cable standard invoices featuring Prysmian Group endorsed logotype.

2.9 Chapter 2 - Stationery, practices and digital tools 23 Power Point Prysmian Group General Cable Main title here This is a standard format for presentation slides prepared with Microsoft Power

23 2.9 Chapter 2 - Stationery, practices and digital tools 23 Power Point Prysmian Group General Cable Main title here This is a standard format for presentation slides prepared with Microsoft Power Point. All the technical information about Power Point slides are already preset in the templates available with the guidelines. Date, Place See Sections for information about imagery, illustrations, icons, and graphs. Headline for slide title here and second line here Main title of the paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 15

2.9 Chapter 2 - Stationery, practices and digital tools 24 Power Point Prysmian Group Main title here Headline for slide title here and second line here 1 Section title here Subtitle can appear here

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

24 2.9 Chapter 2 - Stationery, practices and digital tools 24 Power Point Prysmian Group Main title here Headline for slide title here and second line here 1 Section title here Subtitle can appear here in this size Main title of the paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Date, Place 15 Headline for slide title here and second line here Headline for slide title here and second line here Main title of the paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Main title of the paragraph Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Dolor Lorem Ipsum Lorem Ipsum Dolor Thank you Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

2.11 Chapter 2 - Stationery, practices and digital tools 25 Telephone calls The operator dealing with inbound or outbound telephone calls should

25 2.11 Chapter 2 - Stationery, practices and digital tools 25 Telephone calls The operator dealing with inbound or outbound telephone calls should qualify: Prysmian Group HQ and current Prysmian and Draka operations as Prysmian Group General Cable HQ and current General Cable operations as General Cable

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VISUAL IDENTITY GUIDE

VISUAL IDENTITY GUIDE PUBLISHED SEPTEMBER 1, 2017 CONTENTS 1.0 VISUAL IDENTITY ELEMENTS 3 1.01 The Importance of a Visual Identity Guide 4 1.02 Brand Statement 5 1.03 The History 6 1.04 Primary Logo 7