8.1 Vehicles. Equipment. 8.3 Products

Transcription

1 8 Vehicles, 8 Vehicles, Equipment and Products 8.2 Equipment 8.3 Products Equipment and Products

2 Logotype Application All Harsco vehicles should be identified with the Harsco logotype positioned on the front and rear. A Harsco business group signature should be positioned on side door panels. Due to vehicle variety, precise placement is not specified; use the examples provided on this page as a guide. Staging/Color Control The Harsco logotype and business group signature should be positioned on vehicles according to the guidelines provided on page 1.6 of this manual. Use Harsco Blue for the logotype with black signature in vehicle applications. Vehicle color change is not required. If the vehicle color does not provide sufficient contrast, use the Special- Purpose Logotype and Special-Purpose Signature illustrated on this page, which utilize a specified Harsco Gray background. They are to be used only when an existing background color is too dark for contrast with Harsco Blue. The Harsco logotype and business group signature may also be used in white on background surfaces dark enough to allow sufficient contrast and readability. Because of the variables in global vehicle applications, all requirements must be reviewed with the applicable business development office before production. Special-Purpose Logotype for use on dark backgrounds 1.5x 1.5x Special-Purpose Signature for use on dark backgrounds

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5 8.2 Equipment Logotype Application The Harsco logotype should be displayed prominently on all company-operated equipment. The Harsco logotype should appear on its own, without inclusion of the business group signature and with no nearby competing references to the particular service the equipment performs or model designations. The logotype should be appropriately positioned on suitable display surfaces to provide visibility. Due to equipment variety, precise placement is not specified; use the examples provided on this page as a guide. Do not include the business group signature on equipment. Only the Harsco logotype should appear. Staging/Color Control The Harsco logotype should be positioned on equipment according to the guidelines provided on page 1.6 of this manual, leaving specified minimum free space around the logotype. Use Harsco Blue for the logotype in all equipment applications. Equipment color change is not required. If the equipment color does not provide sufficient contrast for the logotype, use the Special-Purpose Logotype illustrated on this page. The Special-Purpose Logotype is the Harsco logotype on a specified Harsco Gray field. It is to be used only when an existing background color is too dark to provide sufficient contrast with Harsco Blue. Because of the variables in global equipment applications, all requirements must be reviewed with the applicable business development office before production. Special-Purpose Logotype for use on dark backgrounds

6 8.3 Products The Harsco logotype should always be used with product names. Do not use business group signatures with product names. The logotype should always appear in Harsco Blue on a white background when identifying products. Follow logotype staging guidelines provided on page 1.6 of this manual. Product names should be typeset in upper-case Univers 65 Bold following the logotype in the same line and in the same size as the logotype. Product variant names should be typeset in upper-case Univers 45 Light in the same line and in the same size as the product name. Product names and variants should always appear in white on a Harsco Blue background. Because of the variables in global product applications, all requirements must be reviewed with the applicable business development office before production. CUPLOK 3000 Product brand Product variant BOSS GRP TOWERS Product brand Product family descriptor