Welcome. ERA Middle East Gravure Forum. ERA Middle East Gravure Forum, Dubai, 8 November 2009

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1 Welcome ERA Middle East Gravure Forum

2 ERA staff in attendance: James Siever, Secretary General (moderation) George Battrick, Technical Coordinator Ursula Neureiter, Organisation

3 Agenda Welcome and self-introductions ERA and its activities Packaging Gravure and its markets ERA Packaging Conference, St Petersburg, Russia ERA Packaging Gravure Award 2009: the winners Recent technical developments in the industry PaC.Space colour standard for packaging gravure (GMG) Innovations in cylinder plating (Matthias Kurrle, IPT) Future cooperation in the Gulf Region and beyond

4 European Rotogravure Association Leading international organisation of the gravure industry 110 member companies from Europe and overseas Publication, packaging and decorative gravure printers and cylinder engravers Associated industries: paper, ink, press, pre-press, post-press, cylinder suppliers, software houses Affiliate members: print buyers and brand owners

5 ERA activities for packaging gravure Technical information interchange and cooperation within the industry ERA working groups (Pro Gravure, PaC.Space) Cooperation with Ghent PDF Workgroup (PDF in Packaging) List of packaging and decorative presses in Europe GfK study on the image of gravure among brand owners ERA GravureNews magazine ERA International Packaging Conference Participation in exhibitions and trade fairs, (e.g. Drupa, GulfPack, Rosupak) Basic seminars on gravure with university of Stuttgart Public Relations and Lobbying activities

6 Market shares of gravure vs flexo in flexible packaging

7 Number of packaging gravure plants in Europe Germany Italy Russia France Spain UK Netherlands Poland Austria Ukraine Others

8 Number of packaging gravure presses in Europe Germany Italy France UK Spain Russia Austria Netherlands Poland Switzerland Belgium Ukraine Others

9 Printers and engravers in the Middle East Status 2005 Engravers Printers Oman UAE Yemen Saudi Arabia Egypt Iraq Jordan Syria Lebanon

10 Perception of gravure GfK study update

11 Perception of gravure GfK study update

12 Perception of gravure GfK study update

13 Perception of gravure GfK study update

14 ERA Basic Gravure Seminar at Stuttgart University

15 ERA Packaging Conference in St Petersburg Potential of Gravure in Packaging Markets, Technology, Environment,,

16 ERA Packaging Conference in St Petersburg

17 ERA Packaging Conference in St Petersburg

18 ERA Packaging Conference in St Petersburg Ms. Marina Tevlina, GfK, Russia Development of consumer and packaging markets in Russia and attitude of the Russian consumer,,

19 Social and consumer attitudes Economic situation in the country in the next 12 months Index of the national economy development expectations in the next year May'08 Dec'08 Mar'09 Jun'09 Sep'09 Source: GfK Rus Omnibus Favorable Neither fav. nor unfav. Unfavorable No answer Index

20 Consumer attitudes: consumer attitude indexes May 08 Dec 08 Mar 09 June 09 Sep. 09 Russia Urban population Rural population Moscow From May 2008 to March 2009, the consumer attitude index dropped by 48 points, which is lower than that of the late 90s. In fact, the index does not exceed the borderline between positive and negative attitudes (100 points) in all reported social groups i.e. negative attitudes dominate in all social groups. Source: GfK Rus Omnibus YET since June 2009 the situation has been improving

21 Affected Segments SEGMENTS MOST AFFECTED BY CRISIS IN TERMS OF CONSUMPTION CHANGES Tourism (changed traveling patterns) Credit segment (all types of credits including credit cards) Automotive segment (postponing planned purchase of a car) Realty (despite the price cutting consumers are not willing to risk their money) Clothes / footwear (kinds of shopping people can save up on) Leisure / spare time SEGMENTS LEAST AFFECTED BY CRISIS: Healthcare Foods Children's products

22 Consumer behavior Changes in sales of electric house appliances in Q vs. Q2 2008, % Audio & video Photo Large appliances Small appliances Computers Telecommunications Office appliances Household and digital appliances, total Q vs. Q /-% -43.8% -38.8% -36.9% -28.8% -39.6% -47.2% -66.7% -43.1% First six months 2009 vs. first six months /-% -20.7% -34.2% -31.0% -24.3% -31.1% -43.8% -46.1% -32.7% Source: GfK Temax, Technical Market Index

23 Consumer behavior Dynamics of essential goods expenditures,% Foods Personal care Household chemicals Jan - Jun 2009 vs. Jan -Jun % % % - excl. pharmaceutical and textile categories - growth in %, value terms Source: GfK Rus, household panel

24 Ms. Rimma Yaikova, Mars, Russia Requirements of a brand owner in Russia concerning packaging material,,,

25 4 factories, 3000 associates, 12 sales offices Total: 140 Mio MARS LLC, Russia Total Cats: 33 Mio Dogs: 28 Mio Urban Cats: 9.6 Mio Dogs: 5.3 Mio

26 Product categories split PETFOOD 55% CHOCO 45%

27 Packaging material split Cartons 10% Autocases 20% Films 40% Cans 25% Others 5%

28 Choice of printing technique Excellent color gradient Complexity Supplier base Reliability Authenticity of colors Consistency Luscious colors High resolution Accuracy Cost challenge Expertise & sourcing challenge Main stream Premium Super-Premium Cost

29 Key challenges in gravure printing in Russia Quality and Time of Pre-press service (Time to press) Lack of professionals & technical expertise in pre-press & printing Lack of quality base materials from local sources Competitive price and high EURdependence (imported substrates for high-performance packaging Lack of capabilities (residual solvent, odour/sensory panel, printing on Al foil)

30 Visit to Janoschka Pavlovsk

31 ERA Packaging Gravure Award 2009

32 Recent technical developments Heimann µ-surf-mobil confocal microscope Rossini ESAwhite sleeve Eltex ESA direct to impression roller Heliograph Holding company structure

33 Heimann µ-surf mobil confocal microscope

34 Rossini ESAwhite sleeve

35 Top loading electrostatic assist

36 Side loading electrostatic assist

37 Comparison of paper surface and cylinder surface same magnification

38 Direct loading without insulated bearing

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40 Product Specialization Structure Heliograph Holding GmbH Daetwyler Graphics Hell Gravure Systems Maschinenfabrik K. Walter Joh.Bauer Logistik Schepers Competence Center SurfaceTechnology Polishing Machines Cutting Machines (CFM, Polishstar) Engraving Machines Gravostar 1315/2215 Laserstar Overall Coordination Engraving Business Engraving Machines K5, K50, K500, K6 Laser Engraving For Gravure (Cellaxy) and Flexo (PremiumSetter) Competence Center Galvanic&Automation Galvanic Units Process engineering Measuring Units Automation Logistic Systems Crane Shuttle Cylinder storage Laser Engraving for Rotogravure, Embossing, Specialty Coating and Etching

41 PaC.Space colour standard for packaging gravure developed by Janoschka and GMG presented by GMG local agent

42 Innovations in plating technology Matthias Kurrle, IPT (International Plating Tecnologies)

43 ERA Middle East Gravure Forum Informal platform for packaging gravure printers and engravers in the Gulf Region and beyond Regular meetings Collection and exchange of information and experiences among the forum members Organised and run by the European Rotogravure Association as neutral body

44 See you next year! ERA Decorative Forum Barcelona, ES, May 2010 ERA Packaging Conference October 2010

45 ERA Packaging Conference in St Petersburg

46 ERA Packaging Conference in St Petersburg

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