Leverage efficacy of HDR to enhance viewing experience

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1 NEWS & VIEWS WORLD IN BRIEF NHK on course for 8K broadcast TOKYO Japanese publc broadcaster NHK expects to successfully begn 8K transmssons on Dec 1 ths year, when some 300 shows are ready to be vewed on the flagshp 8K channel. NHK wll also be broadcastng the 2020 Tokyo Summer Olympc Games n 8K. Over 50 mllon Asans own 4K/UHD STBs SEOUL The number of pay-tv subscrbers n Asa ownng a 4K/ Ultra HD (UHD) set-top box (STB) reached 53.6 mllon at the end of last year, reported market research frm Dataxs. Led by South Korea and Chna, more than 30 pay-tv operators have launched 4K/UHD STBs n Asa. SBS pursues VR journey SYDNEY Australan publc broadcaster SBS has released ts fnal Untold Australa VR mmersve experences, Every Kng Tde and A Thn Black Lfe, whch brng to lfe two dverse Torres Strat Islander stores. The former ttle can be vewed va the SBS VR app, whle the latter ttle can be enjoyed usng Samsung Gear VR. 5 NEWS & VIEWS 6 CREATION 16 MANAGEMENT 18 DISTRIBUTION MAY VOLUME 35 X-PLATFORM ISSUE 4 24 Leverage effcacy of HDR to enhance vewng experence In the UEFA Champons League football game between Juventus and Tottenham Hotspur at Wembley Stadum earler ths March, BT Sport conducted a lve broadcast tral of delverng the match n HD HDR drect to moble. by josephne tan LONDON In the 20th century, the mgraton from black-and-whte to colour TV was the broadcast ndustry s frst attempt to brng vewers from the comfort of ther lvng rooms nto the real world. Technology has snce advanced rapdly, brngng forth the ntroducton of HD technology, the resoluton that s currently used by many broadcasters worldwde. Wth the transton from SD to HD n Asa pckng up momentum, TV vewng experence contnues to evolve for mllons of households n the regon. And at the begnnng of the 21st century, ths race for realty has contnued wth the emergence of 4K/Ultra HD (UHD) and n the next few years 8K systems. One exctng development to note s hgh dynamc range (HDR) technology that promses to provde better pxels. HDR can expand the range of contrast rato. For nstance, brght and dark parts of mages can be enhanced to be brghter or darker, hence offerng more depth. Combned wth 4K/UHD, for example, HDR can empower flmmakers and content producers to brng out more detals and vbrant colours to the human eyes, makng the overall mage as close to realty as possble. In drvng demand and nterest for HDR, TV manufacturers have begun to ntegrate the technology nto ther new TV sets, whle vdeo streamng servce provders such as Amazon Prme Vdeo and Netflx are also offerng 4K/UHD HDR content. And at the upcomng 2018 FIFA World Cup n Russa ths June, FIFA, football s governng body, has confrmed that all 64 matches of the quadrennal tournament wll be 88 Broadcasters need knowledge to cross the IP chasm SINGAPORE In hs 1962 book Dffuson of Innovaton, Everette Rogers popularsed the Innovaton Bell Curve theory, whch s used to plot the adopton cycle of new technologes by consumers. In 1991, Geoffrey A Moore added The Chasm to ths curve n hs book Crossng the Chasm, n whch he defnes the chasm between the early adopters and the early majorty. Ctng the above examples, Fntan Mc Kernan, CEO of Ideal Systems, South-east Asa, told APB: In the broadcast IP adopton curve, we are stll pre-chasm, but only just. In 2018, we are on the precpce the commodtsaton of broadcast IP equpment and the maturaton of SMPTE standards wll be the drvers that enable the crossng of the chasm nto the manstream. However, and most mportantly, broad- T hega meha scha ng ed F ndouthowmuc hbe ert ha nhe VC casters need knowledge to successfully cross the chasm. Wthout knowledge, the fear of choosng the wrong technology or deployng t the wrong way, wll delay the adopton of IP by broadcasters. Ths, Mc Kernan explaned, s the man drver behnd Ideal Systems decson to work wth APB to present an IP Master Class at the Marna 88 S eet hed ffer enc e, BookY ourav1t r a l T oda y www. de a l s y s. c om

2 2 EDITORIAL Nurture rght skllsets, make technology work for you When Scottsh nventor John Loge Bard gave a publc demonstraton of televsed slhouette mages n moton at Selfrdge s Department Store n London on 25 March 1925, the wheels were set n moton for the brth of a technology that had and contnue to have a great mpact on socety today. Snce then, TV has evolved from black-and-whte to colour, and onwards to dgtal. Where resolutons are concerned, 4K/Ultra HD (UHD) has been touted as the next bg thng or at least, t was, untl a prevously unobtrusve sdekck began to edge ts way nto the lmelght. Today, t s almost nconcevable not to menton 4K/UHD and hgh dynamc range (HDR) n the same breadth. HDR not only provdes more pxels, but also better pxels, and elmnates the dependence on vewng dstance and screen sze for 4K/UHD. In addton, the consumer market s begnnng to be nundated by devces supportng 4K/UHD HDR. Ths, however, cannot crcumvent the fact there s a dearth of natve 4K/UHD content n many countres around the world, ncludng Asa-Pacfc. For broadcasters n the regon who are stll broadcastng n SD, or have fledglng HD systems, does 4K/ UHD make sense from both techncal and cost perspectves? If not, what s the alternatve? Cast an eye, perhaps, to a recent lve tral BT Sport conducted at London s Wembley Stadum, where a Champons League football match was delvered n HD HDR to moble devces. HDR technology, accordng to Jame Hndhaugh, COO of BT Sport, s perfect for gettng the most out of the small screen n terms of colours and resolutons. And although BT Sport currently has no plans to roll out commercal HD HDR servces for the bg TV screen n the lvng room, Hndhaugh hghlghted BT Sport s commtment to contnue developng HD HDR. Agan, t should be hghlghted that ths s not a dsmssal of 4K/UHD. Instead, t s a remnder that broadcasters need to exercse due dlgence and study the merts of each technology before decdng whch best suts ther needs and pockets. In other words, make technology work for you, and not vce versa but when technology s poorly mplemented, ths can brng more ptfalls than benefts. Thus, nurturng rght skllsets wll contnue to play an mportant role n allowng broadcasters to better understand technologes, and see how they can be ntegrated nto exstng broadcast systems. To provde broadcasters wth a sturder foothold n the transton to IP, APB, n collaboraton wth systems ntegrator Ideal Systems, s presentng an IP Master Class at the Marna Mandarn Hotel n Sngapore next month Monday, June 25. Enttled Real-tme Meda over IP Insde a TV Faclty, the IP Master Class wll be conducted by Mchel Proulx, a meda ndustry technologst. The IP Master Class s specfcally desgned to prepare broadcasters for the transton to IP by gvng them the knowledge necessary to better understand whether IP s rght for them. Partcpants wll also hear about successful real-world IP deployments, and be offered tps on how they can successfully buld up ther own IP meda facltes. Regardless of whether you have begun your transton to IP, we urge you to jon us n Sngapore, as the IP Master Class wll provde a tmely platform for you to not only make a successful transton today or n the future, but also be equpped wth useful knowledge on how you can best make IP work for you. For more nformaton on how you can be part of the APB IP Master Class, vst event/real-tme-meda-over-p-nsde-a-tv-faclty-bymchel-proulx/. (volume 35 ssue 4) EDITORIAL managng edtor Shawn Lew, shawn@edtecntl.com contrbutng edtor (technology) Karl K Rosster, karl@edtecntl.com news edtor Josephne Tan, josephne@edtecntl.com CORRESPONDENTS Inda Shrsh Nadkarn, shnads@yahoo.co.uk USA Mke Feazel, mfeazel@gmal.com PRODUCTION producton edtor Zuran Rdzwan, zuran@edtecntl.com junor sub-edtor Eva Meango, eva@edtecntl.com senor multmeda desgner Raymund Jaudan, raymund@edtecntl.com ad/offce admnstrator Irene Lok, rene@edtecntl.com accounts manager Tan Hu Mn, humn@edtecntl.com MARKETING chef marketng offcer Kyle Chua, kyle@edtecntl.com drector - sales & marketng Jesse Tan, jesse@edtecntl.com manager - sales & marketng Lynn Chee, lynn@edtecntl.com manager - event Phla Anne Tan, phla@edtecntl.com CIRCULATION & PROMOTIONS Lynn Chee, lynn@edtecntl.com crculaton ntern Samuel Thaddeus Phllps PUBLISHING publsher/edtoral drector Andrew Yeo, andrew@edtecntl.com MEDIA REPRESENTATIVES Chna Yang Ou BEIJING BUNCH EXHIBITION SERVICES LTD Room 501/B1, Thuns Development Buldng, No. 11 Huxn East Street, Chaoyang Dstrct, Bejng Tel: Fax: E-mal: yangou@bbes.com.cn Japan Mko Tsuchya WORLD MEDIA SERVICES INC , Hongoda, Sakae-Ku, Yokohama Tel/Fax: E-mal: mko.tsuchya@worldmeda.jp USA & Canada Gary L Rhodes SEDOR MEDIA INC 775 Park Avenue, Sute 255, Huntngton, NY 11743, USA Tel: Fax: E-mal: sedorusa@optonlne.net SHAWN LIEW MANAGING EDITOR Asa-Pacfc Broadcastng s publshed by: Stay connected to APB PANELLISTS Edtec Internatonal Pte Ltd 61 Ta Seng Avenue #05-01 Prnt Meda Paya Lebar Park Sngapore Tel: Edtec Internatonal Fnd us on Facebook n Pte Ltd Get Twtter updates n Dr Peter Sebert Executve Drector The DVB Project Stan Moote CTO IABM Andrew Anderson Head of Broadcast Operatons Seven Network (Operatons) Ltd All rghts reserved. MCI (P) 009/08/2017 PPS 985/06/2013(022995) Prnted by Markono Prnt Meda Pte Ltd Member of IABM

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4 contents The leadng source of Broadcastng & Multmeda News n the Asa-Pacfic snce 1983 (volume 35 ssue 4) The Voce n the Broadcastng and Multmeda Industry 24 APB s the to reach the Asa-Pacfic Market Go Green, Go Dgtal! Vst for the latest news News & Vews 6 VIEW FROM THE TOP: The eyeball dollar s meda battles 2018! Shalu Wasu, managng drector for Eleven Sports Network, dssects the contnung battle for eyeballs. 9 EVENTS: Prevew of KOBA 2018, and revew of 2018 NAB Show. 10 PROMPTINGS: Tencent to play leadng role n reshapng tradtonal M&E ndustry Steve Chang, corporate vce-presdent, Tencent, explans how the Chnese conglomerate s consoldatng ts busness n Chna whle lookng to expand ts content busness across Asa years Creaton 16 FEATURE: FEATURE: Shootng through the prsm of the most advanced camera lenses In the world of meda producton, camera operators have been nnovatng by addng new elements n shootng scenes. In turn, camera lenses, used n conjuncton wth a camera system, are helpng to turn every second nto a longlastng moment. Management 18 Asa-Pacfic Broadcastng (APB) has been the voce of the FEATURE: How broadcasters are stll swtched on to lve producton needs Some thngs just never go out of vogue. As multple formats emerge to present more techncal and operatonal challenges, producton swtchers contnue to be the heartbeat of any lve producton envronment. broadcast and multmeda ndustry for the past 35 years. It brngs news of groundbreakng events and features ntervews wth decson-makers and professonals n the ndustry. The Dstrbuton 20 FEATURE: Fbre provdng the ppelne for broadcast transmsson Whether n-faclty or n lve producton envronments, fbre has replaced copper as the connectvty matrx for multple broadcast applcatons. 23 Cybersecurty concerns n the satellte ndustry how vulnerable are you? Tomaž Lovsn, CTO of STN, examnes some of the securty ssues facng the satellte ndustry today. publcaton also tracks and revews the hottest ndustry developments and technology trends. APB has been a partner n other major trade events worldwde, ncludng BroadcastAsa, NAB, BIRTV, IBC, CCBN, KOBA, Inter-BEE, Broadcast Inda, and CASBAA Conventon. Wth ts vson and msson to become an ntegral part of the ndustry, APB has been organsng CEO Roundtables, Forums & Semnars snce X-Platform 24 FEATURE: One standard, multple vewng experences As a standard that combnes broadcast wth broadband, hybrd broadcast broadband televson (HbbTV) adds an addtonal layer of on-demand servces wth lnear programmng. It also extends the servces of lnear channels, makng them accessble to vewers convenence. 26 Dell EMC brngs vrtualsaton to enhance IT transformaton Davd Ln, busness development drector of communcatons vertcal, OEM and IoT solutons, APJ, Dell EMC, tells APB how network functons vrtualsaton s reshapng the broadcast and meda ndustry. For more nformaton, please contact or e-mal jesse@edtecntl.com / lynn@edtecntl.com PHOTO CREDIT: ISTOCK, GETTY IMAGES 18 The Offical Publsher & Meda Partner of Premer Broadcast Shows Worldwde

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6 6 NEWS & VIEWS The eyeball dollar s meda battles 2018! by shalu wasu All the content that s produced around the world garners revenue manly through the followng three ways: The projected US$520-bllon advertsng spends. The declnng pay-tv subscrpton revenue valued at around US$202 bllon. The ncreasng over-the-top (OTT) subscrpton revenue estmated at US$46 bllon. There s a lot at stake, and a lot worth fghtng for. As we know only too well, ths space s n a flux, and battles are beng waged for ths revenue across multple fronts. The popular way to descrbe these battles s along the followng lnes. Let s take a closer look to see where thngs are Tradtonal pay-tv vs OTT and streamng Ths s not really that much of a battle, but more of a transton. Delverng content va OTT s easer, more flexble and faster. At the same tme, the nfrastructure for tradtonal TV s already n place and, therefore, t s stll cheaper to delver content wherever that nfrastructure s at present. Havng sad that, makng further nvestments n pay-tv technologes and nfrastructures s smlar to makng new nvestments n the news paper busness. Even the few remanng proftable tradtonal publshers are reluctant to make more nvestments n that busness. So, whle pay-tv wll be around for a long tme, ts revenues and penetraton wll keep fallng. Some countres that have not had a bg pay-tv market, such as Indonesa and Myanmar, may completely leapfrog straght to streamng. Whle tradtonal cable operators and TV companes are stll standng strong n most markets, they wll get replaced by onlne streamng provders lke Netflx, and aggregators lke Hulu and YouTube TV. Whle tradtonal cable operators and TV companes are stll standng strong n most markets, they wll get replaced by onlne streamng provders lke Netflx, and aggregators lke Hulu and YouTube TV. Hence, OTT and streamng wll emerge as the wnner. Lnear streams vs vdeo-ondemand (VoD) For a long tme now, consumers have been consumng most of ther content n the form of lnear streams on TV. Ths s a habt that could go away quckly! It s lke n the early days when news papers went onlne, and users stll wanted to flp pages n the PDF versons. However, no one does that anymore. The verdct? VoD wll wn very quckly, except n the news and lve sports categores, where lnear streams may stll appeal to vewers. The advertsng-led model vs pad content Ths s one of the most nterestng battles and the one where most s at stake. It s a global battle: The battle for advertsng and subscrpton dollars s shftng from local and regonal channels, broadcasters and aggregators fghtng among each other, to the lkes of a handful of global players such as Facebook, Google and Netflx, as well as some regonal players lke flx and HOOQ n Asa. It s Facebook vs Netflx: In one corner are Facebook and YouTube, the new free-to-ar (FTA) channels of the world. Ther content s free, and they monetse through ads. On the other corner are the premum ads-free provders led by Netflx, and also nclude Amazon Prme Vdeo, Hulu and Spotfy. Premum model earns more per hour of content consumed: Facebook s one of the most effectve ad supported publshers, and t makes around US$0.07 per hour of eyeballs. For nstance, f there are two bllon Facebook users usng the platform an hour a day, Facebook earns around US$12 bllon per quarter. Netflx, on the other hand, earns around US$0.20 per hour of content consumed, and has more headroom to grow. Content needs to be free for the ad-based model to work: The ad-based model s able to cover the cost of operatons only when the content s free, and s created by users. Examples of user-generated content platforms are Facebook, Instagram and Twtter. Content needs to be ad-free and premum for the subscrpton model to work: Consumers are wllng to pay a subscrpton fee only when there are no ads and there s premum content that s well-produced. Consumers do not lke ads: About 200 mllon consumers globally subscrbe to subscrpton servces such as Netflx and Amazon Prme Vdeo. Although an ncreasng number of consumers are wllng to pay for an ad-free experence, over 700 mllons devces around the world have ad blockers nstalled. Facebook Watch has been a damp squb so far: Facebook Watch, whle stll n ts early days, s not beng postoned as an ad-supported verson of Netflx, but as another verson of YouTube. Ths, n my opnon, s a wasted opportunty, and I wll not be surprsed f t evolves nto a premum and standalone Netflx-lke servce. Tough tmes ahead for all other content creators: Other than the top fve free publshers and the top fve premum publshers, all other content creators who are not nche do not have enough volume, and who are not specal wll struggle to monetse content both through advertsng and through subscrptons. The wnners wll be the top fve publshers n each category, wth Netflx and Facebook the bg wnners. Whle sports content consumpton s beng mpacted by many of the above changes, the one thng that makes t dfferent s that, for the majorty of the tme, sports s consumed lve. At Eleven Sports, we are navgatng through the changes above, and are contnung to expand at a breakneck pace around the world by usng the followng mantras: Our content s avalable across multple platforms pay-tv, FTA, streamng as well as our own OTT servce. We have moved quckly nto streamng wth our lnear channels, and are now preparng to launch an eventbased platform. We rely on multple revenue streams, ncludng subscrptons and sponsorshps although we lean towards subscrpton. Shalu Wasu s managng drector of Eleven Sports Network, and an APB panellst. APB PANELLISTS To make the subscrpton model work, content has to be premum, orgnal or exclusve, says Eleven Sports Network. Lous Boswell CEO CASBAA Graham Stephens CTO Meda Cty Development, Malaysa Goh Km Soon Shad Hashm Senor Vce-Presdent Vce-Presdent, Broadcast Engneerng Dgtal Development, Medacorp Global Markets & Operatons, BBC Worldwde Asa

7 7 NEWS & VIEWS What s on Screen n Fox-mm2 team-up to expand Chnese entertanment portfolo HONG KONG Fox Networks Group Asa (FNGA) s collaboratng wth mm2 Entertanment to co-produce sx Chnese-language flms across dfferent genres, by talents and drectors from Hong Kong, Tawan, Sngapore and Malaysa. The sx flms are: More Than Blue; Gmrls, Be Ambtous; Guang; Zombepura; Walk Wth Me; and 1 Sec Champ. 1 Sec Champ s a flm that combnes elements of boxng, acton and fantasy. The flm wll be drected by Chu Hang (pctured), who s renowned for hs works n the move enttled Vampre Cleanup Department. As for Walk Wth Me, t s a horror move drected by Ryon Lee, starrng Mchelle Wa and Anna Ng. The moves wll be telecast on Chnese move channel Star Chnese Moves, as well as on the Fox+ streamng platform. Cora Ym, SVP and head of Chnese entertanment and orgnal producton at FNGA, sad: Ths year, we wll be ncreasng the volume of our orgnal producton, both flms and drama seres, offerng Chnese audences more choce of entertanment. I m delghted that mm2 and FNGA both sport and nurture new talent, gven that we have the opportunty to share these talents creatve vson and deas wth the ndustry. n MasterChef lands n Sngapore SINGAPORE Wth over 10 local versons of MasterChef already n Asa-Pacfc, the compettve cookng realty programme wll be makng t way nto Sngapore followng the agreement between Moton Content Group, a content nvestment and rghts management company, Endemol Shne Group, the producer and dstrbutor behnd MasterChef, and Sngapore terrestral broadcaster, Medacorp. Dubbed MasterChef Sngapore, the programme wll premere on Medacorp s Channel 5 later ths year. Parmnder Sngh, chef commercal and dgtal offcer, Medacorp, sad: People love watchng our food shows a whole varety of them wth unque flavours and cookng nstructons on our dfferent channels. MasterChef has clearly struck a chord wth many, and we are delghted to be able to premere t on Channel 5, the channel that brngs people n Sngapore together, as well as Toggle, our dgtal entertanment servce. Orgnally created by Franc Roddam, the format was revved as MasterChef Goes Large n 2005 by Shne TV n the UK. To date, MasterChef has been adapted n 54 countres, and s seen n more than 200 countres and watched globally by over 250 mllon vewers. n Folklore reveals the horror sde of Asa SINGAPORE HBO Asa has slated ts new horror anthology orgnal drama seres, Folklore, to premere later ths year. Created by Sngaporean flmmaker Erc Khoo, the sxepsode horror seres wll take place across multple Asan countres ncludng Indonesa, Japan, South Korea, Malaysa, Sngapore and Thaland. Helmed by dfferent drectors from var- ous Asan countres, each epsode wll seek to modernse or update Asan horror, explorng socetal dysfunctons n a manner that s specfc to the country, yet possessng themes that wll resonate across the contnent. Producton for Folklore has kcked off wth Joko Anwar s epsode based and shot n Jakarta, followed by Khoo s epsode based n Sngapore, and Ho Yuhang s epsode shot From left: The drectors for Folklore are Lee Sang-Woo, Joko Anwar, Ho Yuhang and Erc Khoo. n Malaysa. The other three epsodes wll be drected by Takum Satoh n Japan, Pen-Ek Ratanaruang n Thaland, and Lee Sang-Woo n South Korea. THAT FEELING YOU GET WHEN YOU COLLABORATE SUCCESSFULLY G&D AT BROADCAST ASIA STAND 4H3-01 AT G&D, WE DON T JUST BUILD THE BEST KVM SYSTEMS. BY WORKING CLOSELY TOGETHER, WE LL BUILD THE BEST SYSTEM FOR YOU. To us, t s not enough to have an unmatched reputaton for relablty, usablty and performance. Or to be an ISO 9001 certfed company wth the most comprehensve product range n the ndustry. Or even to be contnually developng nnovatons such as our compresson algorthm that delvers the hghest vdeo qualty whlst ensurng latencyfree operaton. Our overrdng am s to put together a KVM system talor-made to your needs. Ths nvolves exceptonal levels of consultaton from the outset and exhaustve attenton to detal durng and after constructon. Investng n a G&D system wll provde your busness wth tangble advantages now and nto the future. Let s make that frst connecton. Contact us today. G&D Collaborate 190x270 BAsa4H3-01.ndd 1 05/04/ :27

8 8 NEWS & VIEWS BBC overcomes dgtal challenges by strengthenng role as trusted news meda SINGAPORE The rse of dgtal dsrupton has mpacted every aspect of TV creaton and dstrbuton, and has changed every exstng relatonshp a meda network tradtonally had wth ts vewers. Despte consumers now spendng more tme watchng streamng vdeos than tradtonal TV whch s blurrng the lnes between lnear broadcastng and non-lnear delvery BBC World News, the BBC s nternatonal news and current affars TV channel, reached a record 99 mllon-weekly audence n the past 12 months, revealed Chrs Daves, commercal drector for BBC Global News. He told APB: Lve TV s absolutely at the core of what we do at the BBC. It s certanly supported and supplemented by onlne and other new dgtal platforms, but our strategy remans unchanged n lve TV as t s fundamental for our busness n the news space. Although the rse of over-thetop (OTT) servces has provded consumers wth an alternatve to access content n dfferent ways, Stores avalable on the BBC News app are updated wth news alerts, keepng consumers nformed about the latest happenngs that are takng place across the globe. Daves ponted out that lnear TV s where vewers wll tune to especally for news and sports as they want to be updated on the latest happenngs takng place at any specfc moment, sometmes from the other sde of the world. Besdes keepng lve TV as the foundaton of ts busness, the BBC has contnuously evolved on new platforms. For nstance, 360-degree vdeo and vrtual realty (VR) are some of the new technologes that the BBC has been workng on to enrch journalsm. We re also startng to work wth voce-enabled meda so that users are able to speak drectly to ther voce-controlled system, such as the Amazon Alexa, and ask for news updates, he added. Wth ts strengths n lve news, the BBC has also launched the BBC News app, whch combnes the latest news and analyss, as well as stores behnd current events, all wthn one place. However, the news ndustry s currently shrouded n the fog of fake news, whch s compellng news meda to uphold ther mpartal role n provdng accurate and credble news. Daves sad: The rse of fake news s a global phenomenon, and each country needs to work out how best to tackle t. But for a news organsaton lke the BBC, t s our responsblty to ensure that the nformaton we re provdng to the publc s true and accurate. Ths s our job, and s more mportant now than t has ever been, and we wll contnue to put out content that we beleve s far, mpartal and accurate. Jon IP Master Class to smplfy IP transton 1 8 Mandarn Hotel n Sngapore on Monday, June 25, ths year. Enttled Real-tme Meda over IP Insde a TV Faclty, the IP Master Class wll be conducted by Mchel Proulx, a meda ndustry technol ogst and ex-cto of Mranda Technologes. The one-day event s essental learnng for heads of technology who are responsble for broadcast systems and nfrastructure, and wll help gude them across the chasm nto the world of the IP meda faclty, Mc Kernan added. Rchard Baylss, drector of systems engneerng, APJ, Arsta Networks, beleves that IP networkng wll brng many benefts to those broadcasters across Asa who are already consderng ther nfrastructure evoluton strateges to support hgher defnton content and new producton workflows. He sad: Whle IP networkng has evolved to support the meda and entertanment use cases, not all IP solutons are capable of meetng the relablty and performance requred for lve broadcasts. He noted: The crtcal new sklls requred to make the successful transton to IP-based me- global experence n buldng modda delvery may not exst wthn ern nfra structure that supports the tradtonal broadcast engneerng deployment of SMPTE ST 2110, teams. NEP Australa s now deployng Seeng tself as a leader n IP an all-ip SMPTE ST 2110-based meda networks, Arsta ams to remote lve broadcast system. smplfy the IP transton and play Not only do these a greater role n educatnew standards provde ng broadcasters on the a more effcent method common desgn and of transportng uncomoperatonal consderapressed broadcast estons that wll accelerate sence streams, but the IP projects. use of IP networks also Ths s why the comcreates new opportunpany s supportng APB s tes to streamlne the IP Master Class, where producton process tpaul Druce, lead sysself, Baylss concluded. tems engneer, Australa For more nformaand New Zealand, Arsta Arsta Networks ton on the APB IP MasNetworks, wll present Rchard Baylss: ter Class, vst key components of an IP The use of IP apb-news.com/event/ meda network n regard networks creates new opportuntes real-tme-meda-overto a recent real-world to streamlne the p-nsde-a-tv-facltydeployment. producton process by-mchel-proulx/. Bult upon Arsta s tself. FIFA to produce ths year s World Cup n 4K/UHD HDR 1 8 produced n 4K/UHD HDR. Accordng to FIFA, progressve scannng wll be used as a baselne producton format, and HDR wll ensure mproved mage qualty for all meda rghts lcensees, regardless of ther delvery format. The 4K/UHD HDR programmng wll be shot wth a wderframed man camera and augmented wth mmersve audo to offer fans an enhanced vewng experence, FIFA added. Whle the combnaton of 4K/ UHD and HDR can be a tantalsng proposton, should broadcasters also consder the possblty of ntegratng HDR nto exstng HD systems? One broadcaster that s contnung to look nto the delvery of HD HDR s BT Sport, the sports TV dvson of the BT Group. In March 2018, BT Sport conducted a lve broadcast tral, showcasng the world s frst broadcast of a UEFA Champons League football game between Juventus and Tottenham Hotspur n HD HDR, drect to moble. Jame Hndhaugh, COO of BT Sport, told APB: Moble s at the heart of BT, followng our acquston of EE, a moble network operator, and the launch of BT Moble n recent years, as well as the ntroducton of the BT Sport app. Gong forward, moble vewers wll be an mportant part of our audence base, and we feel HDR has a strong future on moble HDR technology s perfect for gettng the most out of the small screen n terms of colours and resolutons. HD HDR offers us the latest opportunty to extend our track record of nnovaton. The lve tral took place at London s Wembley Stadum, broadcastng to a beta verson of the BT Sport app on a range of devces on EE s 4G moble network. For ths lve broadcast of HD HDR to moble, BT Sport utlsed a 24-camera 4K/UHD set-up at Wembley Stadum, wth 17 HDRnatve cameras, and the remanng seven cameras converted to HDR 10 PQ. Suggestng that the tral has renforced the effcency of HD and HDR n provdng a better moble experence, Hndhaugh explaned that the delvery of HD HDR s also less data-ntensve for both the moble network and the user s data consumpton than 4K/UHD. He contnued: Further, the tral showcased the powerful end-toend capabltes of BT s Consumer dvson by combnng EE s 4G network wth BT Sport. Above all, we are pleased to report that we have receved postve feedback from the meda and consumers. Although the tral s specfcally targeted at moble devces, sports fans mght argue that the best match day experence, apart from beng present at the stadum, s va wdespread vewng wth a wder group of fans and when asked f BT Sport has any plans to brng HD HDR to TV screens, Hndhaugh revealed that the network has no specfc commercal roll-out plans at ths stage, but wll contnue to explore HD HDR technology. Wth nnovaton beng at the heart of BT Sport, the network has also showcased dfferent technologes for sports producton. For nstance, n 2017, BT Sport broadcast the UEFA Champons League fnal n 4K/UHD HDR wth Dolby Atmos sound on ts BT TV servce at a prvate screenng n London. The match was also made avalable n vrtual realty (VR) 360 to fans, and n 4K/UHD on YouTube, and 4K/ UHD wth Dolby Atmos on BT TV. Hndhaugh reterated: We We feel HDR has a strong future on moble HDR technology s perfect for gettng the most out of the small screen n terms of colours and resolutons. Jame Hndhaugh, COO, BT Sport feel HDR s perfect for gettng the most out of the small screen. And generally, moble s mportant to BT Sport s future aspraton to better serve our customers. Plus, t s worth notng the extent to whch HDR-compatble handsets are now broadly avalable n the market. Sngapore s pay-tv operator StarHub has been offerng HD sports content to subscrbers across ts 12 sports channels, ncludng lve coverage of the UEFA Champons League, La Lga and Formula One. StarHub has also launched StarHub Go, a streamng servce desgned to provde vewers wth access to a wde varety of content, ncludng lve sports, on moble devces. Commentng on the emergence of HDR, Ong Bee Lan, vce-presdent of TV Engneerng, StarHub, sad: Beng a relatvely new technology, HDR stll has some way to go before t gans wder awareness and, eventually, acceptance. Nonetheless, we wll contnue to montor the latest technologcal developments n the market to enhance our customers vewng experence.

9 9 NEWS & VIEWS KOBA 2018 addresses convergence of broadcast and multmeda ndustres The new VENICE Your centre of excellence for lve, studo and channel playout applcatons The new VENICE platform to handle your meda workflows pushes lmts even further through vrtualsaton to provde a future proof soluton for whatever comes your way today and tomorrow. Versatlty Relablty Scalablty Future Proof After KOBA 2017 successfully welcomed more than 40,000 vstors, KOBA 2018 s returnng to the COEX Conventon and Exhbton Centre n Seoul, amng to hghlght the best n South Korean technology. SEOUL The convergence of technologes wll take centre stage at the 28th edton of the Korea Internatonal Broadcast, Audo and Lghtng Equpment Show (KOBA). Takng place at the COEX Conventon and Exhbton Centre n Seoul from May 15-18, KOBA 2018 s co-organsed by the Korea Broadcastng Engneers and Techncans Assocaton (KOBETA) and Korea E&X, and wll hghlght the best of South Korean broadcast technology, as well as promote the development of the country s mage, sound and lghtng ndustres. KOBA 2018 wll be held over 27,997sqm of exhbton space n three Halls. Hall A conssts of pro-audo, pro-lghtng and stage equpment, as well as church facltes and muscal nstrument sectons; Hall B conssts of post producton, dstrbuton and delvery, dgtal content, as well as electrc dsplay, electrc power unt and measurng equpment sectons; and Hall D conssts of the producton and broadcast equpment sectons. Accordng to the show organsers, KOBA, snce ts ncepton n 1991, has been the only multmeda exhbton n South Korea that has consstently ntroduced the latest updates and technologes n the multmeda ndustry. Ths year, KOBA wll address how the emergence of new meda and the ncreasng dversty of meda are contrbutng to the creaton of dfferent ndustres and demand. Vstors can also expect to check out the latest nnovatons n technologes such as artfcal ntellgence (AI), bg data, the Internet of Thngs (IoT), vrtual realty (VR), and augmented realty (AR), among others. Away from the exhbton floors, more than 80 nternatonal broadcast technology conference sessons wll also be hosted by KOBETA, addressng key ssues relatng to the sound and broadcast ndustres. Last year, KOBA attracted 40,191 local and overseas vstors representng 29 countres, a number the show organsers wll hope to eclpse ths year, as KOBA 2018 ams to provde a platform for the dscusson of new concepts n broadcastng, as well as the modernsaton of South Korea s vdeo, audo and lghtng ndustres. For more nformaton on KOBA 2018, vst IS-04 / 05 COTS hardware Vrtual Storage Access Channel Playout SMPTE 2110 UHD MOS Lve Producton Studo Producton PTP FIMS AES 67 SDI / IP HDR VDCP

10 10 NEWS & VIEWS Tencent to play leadng role n reshapng tradtonal M&E ndustry Frst, can you gve us a bref overvew of Chna s meda and entertanment (M&E) landscape, and how do you see the ndustry evolvng n the mdst of the dgtal transformaton? Steve Chang: Accordng to a CNNIC report, Chna moble Inter net users represent 98% of all netzens. More specfcally, under the advancement of nnovaton and technology, the meda and en tertanment ndustry n Chna has brought users a better experence. Wth a prosperous and grow ng market, the ndustry s border s already beng blurred. Meanwhle, Chnese consumers mndset and consumpton habts are changng. For example, they are progres svely wllng to pay for premum content. The 2017 Internet Trends Report publshed by Mary Meeker last year mentoned that Chnese consumers are ncreasngly wll ng to pay for onlne games, lve streamng and onlne vdeo. The growng pad member shp on Tencent Vdeo s a recent example, whch had a YoY growth of 121% that reached 56 mllon by end-2017, and has further rsen to mllon by the end of Feb Beng the majorty n the Ch nese market, young consumers are heavy smartphone users who often receve nformaton passvely dur ng fragmented tmes. Therefore, apart from popular vdeos and anmaton targeted towards young people, short vdeos have also emerged as manstream. Fragmented content s de lvered through the use of socal meda, n whch they complement each other. The new socal habt has created a cross-regonal phe nomenon where fans connect to each other based on ther nterests, and ths s mportant for marketng n Chna n the future. The dgtal transformaton of Chna s meda and entertanment ndustry has an nevtable relaton shp wth Internet+. Tradtonal meda s facng the adjustment and transformaton of ts bus ness model. Under the nfluence of Internet+, not only has a new busness model emerged, but products and servces that meet current consumer needs and ndus try trends have also been created. The dgtal transformaton of the tradtonal meda and enter tanment ndustry s closely related to marketng strategy. The onlne meda s hgh-qualty content has been recognsed by consumers. At the same tme, Tencent does not One of the bggest and fastest growng Internet and technology companes n the world, Chna s Tencent offers servces across the socal network, musc, web portals, e-commerce, moble games, Internet servces, payment systems and smartphone domans. In recent years, Tencent has also expanded ts content creaton and dstrbuton busness exponentally through the creaton of ts own orgnal content and partnershps wth key content brands around the world. APB prompts Steve Chang, corporate vce-presdent, Tencent, for more detals. just rely on ts advantages n socal meda and games. We also place an emphass on the comprehensve plannng of our ecosystem, whch s the key drver for the growth of Internet advertsng. The success of the busness s an mportant factor n brngng hghqualty content. Tencent reles on the core strategy of Technology and Culture n ts plannng. The pan-entertanment strategy covers seven aspects: games, nformaton, moves, musc, sports, anmatons and lterature, offerng a fully com prehensve user experence. Today, Chna s the largest In ternet advertsng market n Asa. Wth the development of technol ogy and the popularty of moble payments, consumer behavour s evolvng towards dgtsaton and moblty. The applcaton of technologes such as bg data, locaton-based servce (LBS), cloud and artfcal ntellgence (AI) s also supportng onlne-to-offlne bus nesses for both commercal and non-commercal ndustres. In the future, optmsng the customer experence through full-lnk operatons wll create new busness opportuntes. Tencent wll create a comprehensve marketng system for advertsers, contnue to uphold an open atttude to provde a mature dgtal market ng platform for brands, meet the dversfed marketng needs of brands, and acheve a wn-wn stu aton between Tencent, advertsers and users. Can you elaborate on the Tencent Open Meda Platform ntatve, and how t enhances Tencent s overall content delvery network? Chang: The Tencent Open Meda Platform appears n dfferent for mats ncludng news, short vdeo and socal meda platforms to Wth the largest content product matrx n the world, Tencent s content satsfes users and brands marketng needs n broadness and depth. Steve Chang, Corporate VcePresdent, Tencent better delver content. Tencent s also developng categorsaton functons, whch can delver per sonalsed content to users. Tencent Open Meda Platform was ntroduced n 2013 and lever ages Tencent s varous subscrpton channels to enrch the content for users n a convenent way. For example, users can add ther favourte WeChat offcal accounts of tradtonal, news and we meda to QQ news va a subscrpton func ton. When the latest nformaton s publshed, users can browse the content of the meda s WeChat of fcal accounts n the subscrpton channel on Tencent s webstes. The ntegrated nformaton plat form allows users to easly obtan subscrbed nformaton from any meda. In an era of ntegrated chan nels, Tencent s operatng content by cooperatng wth tradtonal meda channels, such as prnt, broadcast and advertsement whch have great nfluence and notable content as well as repu table and sustanable professonal vertcal meda and dgtal meda, We Meda and MCN, to serve one bllon Tencent users altogether. In order to ensure the qualty of nformaton, Tencent not only helps users to screen duplcated data, but also asssts the meda wth hghqualty content to buld up com muncaton channels wth users. Partners who jon Open Platform can delver hgh-qualty nforma ton va Tencent s varous products, so as to buld up subscrpton re latonshp wth users and mantan sustanable communcaton wth users, thus enhancng revenue. Why s t crtcal for Tencent to produce ts own orgnal content, and how does ths strategy enable Tencent to strengthen ts long-term poston n the meda and entertanment ndustry? Chang: In 2015, Tencent an nounced two focus areas: Con necton and Content. As one of the core busnesses of Tencent, Content now covers seven areas va pan-entertanment, namely vdeo, games, news, anmatons, musc, sports and lterature, as well as the creaton of orgnal Tencent content and development of IP. In recent years, varous Tencent vdeos have receved overwhelmng responses, ncludng orgnal drama seres such as Candle n the Tomb and A Love So beautful. Natonal anmatons such as The Kng s Avatar, Fghts Break Spheres and The Land of Warrors have also ganed good feedback from our audences. QQ Sports develops IP for org nal games. Renowned cele brtes were nvted to jon Super Pengun Celebrty Game and Pengun Run last year. The ntegraton of sports, entertanment and socal attracts ctzens attenton and expands the lmtless possbltes of sports marketng. QQ News emphasses thoughts and humansed content by lever agng our own advantages to ntro duce hgh-qualty content. Mean whle, poltcs and fnancal news specfcally target well-educated audences, helpng brands to reach dfferent levels of audences and contnuously buld up nfluence. Wth the largest content prod uct matrx n the world, Tencent s content satsfes users and brands marketng needs n broadness and depth. Through a professonal producton team, we ensure the nnovaton of content and collabo raton wth brands, producng a strong brand mage by leveragng our unque IP resources. Does Tencent have any plans to expand beyond Chna and nto any other countres n Asa? Chang: There s stll great potental for the Internet market n Chna. Whle we wll be gradually ex pandng our busness, our content busness currently focuses on the manland Chnese market. Speakng of global expanson, we are proactvely drvng coop eraton wth nternatonal brands such as NBA and the BBC, and partnerng wth sx Hollywood move studos as a vdeo streamng company. Secondly, we provde product servces, such as JOOX, a popular musc streamng servce targetng youths n South-east Asa. We also export our orgnal programmes abroad, coverng 10 ASEAN countres, Hong Kong, Macau and North Amerca. Therefore, we are optmstc about our opportuntes and de velopment n the nternatonal market, and wll contnue our global expanson.

11 NEWS & VIEWS 11 Convergence of broadcast and meda reuntes at 2018 NAB Show PHOTO CREDIT: ROBB COHEN PHOTOGRAPHY & VIDEO by josephne tan LAS VEGAS Broadcasters are standng on the shoulders of the nnovators, creators and storytellers, whose creatvty, passon and energy are allowng the ndustry to see broadcastng as t could be n the future, sad NAB presdent and CEO, Gordon Smth. In hs keynote address at 2018 NAB Show, Smth hghlghted: We have nherted so much from those broadcasters before us, and contnue to learn from those n the present. And, standng on the shoulders of these gants, we can magne a brghter future than we could on our own. I beleve the future les n nvestng n the nnovaton that s crucal to our long-term growth, so that broadcasters can always be there for the communtes anywhere they are, and always for free. There s no better or more relable resource for nformaton durng The 2018 NAB Show was held from Aprl 7-12 at the Las Vegas Conventon Centre,USA. tmes of crss than broadcast statons. But, we also recognse that consumers meda consumpton habts are always changng, and we contnue to evolve wth these changes. Weeks after ts announcement, the acquston of Snell Advanced Meda (SAM) by Belden the parent organsaton of Grass Valley was one of the most dscussed topcs among exhbtors and at- tendees on the show floor. At Grass Valley s show presentaton, the company stressed that the combnaton of Grass Valley and SAM wll provde meda companes wth more choce, freedom and opportunty. Accordng to Grass Valley, the acquston of SAM wll allow customers to navgate the cluttered vendor landscape, and expand the company s reach nto more geographcal regons. Now that Grass Valley has brought SAM lve producton solutons under ts umbrella, the combned portfolo wll be able to provde meda companes wth more optons when outfttng ther studos. Grass Valley demonstrated multple lve producton solutons, ncludng the DrectIP+ remote producton soluton. Mark Hlton, vce-presdent of lve producton, Grass Valley, sad: DrectIP+ enables broadcasters to manage at-home producton from any dstance, and reduce bandwdth requrements between cameras 8 12

12 12 NEWS & VIEWS Showng off smart producton & helpng broadcasters transt to IP 11 8 and XCU cradles so broadcasters can lnk any camera to any XCU. Grass Valley also showcased LveTouch, a mult-camera replay platform. Desgned for sports and fast-moton entertanment replay envronments, LveTouch can be scaled to meet HD, 3G and 4K/ Ultra HD (UHD) productons. It features an ntutve touchscreen control panel for hghlght selecton, playlst edtng, and lve playout control. Systems ntegrator Magna Systems and Engneerng, recently suppled a custom vson mxng soluton for the Australan department of Parlamentary Servces (DPS). The soluton s based on Grass Valley s Korona V Seres vson mxers, and wll be nstalled n all of DPS eght producton control rooms. DPS new Grass Valley Korona K-Frame V-seres systems are desgned for low- and md-range broadcast and meda applcatons, enablng DPS to manage both SD and HD productons. More mportantly, the vson mxers are equpped wth the ablty to produce n 3G/1080p, and are 4K/UHD-ready for parlamentary broadcastng. At the Rohde & Schwarz booth, the company expanded ts R&S Vence meda server platform for lve and studo productons and channel playout applcatons. Equpped wth vrtual storage access (VSA) technology n ensurng relable transmsson, R&S Vence s enhanced wth support for the SMPTE ST 2110 vdeo over IP standard, NMOS and SDI. Suggestng that creatvty s one aspect that keeps the meda ndustry more dverse, Tm Felstead, drector of strategc and operatonal marketng, Rohde & Schwarz, explaned that the advancement of technology has enabled the change of consumer behavour, resultng n the change of operators busness models. However, he emphassed that the demand for lnear TV s stll strong, especally n sports, as wdespread vewng experence s stll the preferred mode of meda consumpton for vewers to gather together to catch a lve match. Smart Producton was once agan Ross Vdeo s theme at the show. The company exhbted Ultrx-FR5, a routng/av processng platform. Now avalable n a 5RU 144x144 form-factor, Ultrx s able to replace up to fve racks of tradtonal nfrastructure products, provdng savngs n cost energy and cablng, sad Stuart Russell, senor communcatons manager for Ross Vdeo. Ultrx s feature set offers SD, HD and 3G routng wth 12G 4K/ UHD software, 3072x3072 audo and embedded audo processng. It s also equpped wth nternal gearboxng to ntegrate wth Quadlnk/4K sgnals nto a natve 12G workflow and up to 24 ndependent multvewer heads. Russell further revealed that Ultrx IP s currently n development, and Ross Vdeo s plannng to shp t before the end of ths year. He elaborated: Brngng IP I/O to Ultrx opens up a number of dfferent applcatons and uses for the product, such as a md-szed IP hybrd core faclty router, an IP to SDI processng gateway, an IP frame sync farm, as IP connected multvewers, an IP clean swtcher, IP audo processng engne or IPSDI brdge. And, because t supports both SMPTE ST 2022 and ST 2110, t s an IP encapsulaton converter as well. Lawo was also at the show to help broadcasters transt to IP wth ts vm_dmv64-4 IP multvewer. Complementng Lawo s exstng vm_mv16-4 and vm_mv24-4 multvewer lne-up, the new vm_ dmv64-4 vrtual module for Lawo s V matrx IP routng, processng and multvewng platform s ntegrated wth support for IP and SDI sources n 4K/UHD, 3G, HD and SD. The company also dsplayed the thrd generaton of the mc²56 mxng console, whch ncorporates key features drawn from Lawo s mc²96 flagshp console. Optmsed for IP vdeo producton envronments, the new mc²56 has full Lawo s smartdash system montorng and real-tme telemetry dashboard, and the vm_dmv64-4 IP multvewer, were some of the solutons Andreas Hlmer, drector of marketng and communcatons, Lawo, presented to help broadcasters transt to IP. Creatvty s a key aspect that keeps the meda ndustry more dverse, Tm Felstead, drector of strategc and operatonal marketng, Rohde & Schwarz, suggested. natve support for SMPTE ST 2110, AES67/Ravenna and Dante. The mc²56 s avalable n frames from 16 to 112 faders, and supports up to 8192x8192 crossponts, 888 dgtal sgnal processng channels, 144 summng buses, and 128 aux buses at kHz operaton. Wth a 64-fader surface suted to most outsde broadcast (OB) vehcle dmensons, a 16-fader standalone extender may be added to an mc²56 for subsequent expanson at any tme. Playng a crtcal part n connectng computers and workstatons va IP wthn broadcast facltes are KVM (keyboard, vdeo, mouse) solutons provders lke Guntermann & Drunck (G&D), whch has been developng and expandng ts KVM-over-IP technol ogy. However, untl now, ts portfolo ncluded only one extender system based on KVM-over-IP technology. One mportant aspect whch G&D dentfed as havng been prevously mssng s the possblty of swtchng, whch s now addressed wth the addton of the ControlCenter-IP as a central applance. The addtonal network ntegraton of the ControlCenter-IP turns the extender systems, whch have only mplemented a pontto-pont connecton between computer and workstaton over IP, nto a KVM matrx. Now, every connected workstaton can be granted access to any computer connected to the KVM system. Besdes gvng basc admnstraton wth user and rghts management, the devce also provdes several control room features from montorng, scrptng and scenaro swtchng to allow collaboraton and the ntegraton of vdeo walls, up to CrossDsplay-Swtchng for ntutve operaton at mult-montor workstatons. On dsplay at Adder Technology s booth was the ADDERLnk Infnty 100T (ALIF100T), an IP-based, USB-powered KVM transmtter that enables the use of IT nfrastructure to extend computers away from the user envronment. As the newest member to the ADDERLnk Infnty range, the ALIF100T can be hung from the back of the source, and can be retroftted nto exstng nfrastructure. In addton, the ALIF100T s desgned to reduce power consumpton by usng only 2W, whch ensures less heat s generated and less coolng s requred, therefore reducng costs. Another KVM solutons provder, IHSE, hghlghted ts new seres of Draco ultra KVM extenders, based on the Lc vdeo codec, that s able to accommodate a full range of vdeo standards. Developed n partnershp wth the Fraunhofer Insttute for Integrated Crcuts, Lc provdes the hghest possble effcency n vdeo, audo and data transmsson, sad IHSE. The Draco ultra extenders nclude models that support HDMI 1.3; dual-head, dual-lnk DVI; DsplayPort 1.1 4K30; 24-bt, 4:4:4; and DVI-I. IHSE also demonstrated the programmable 444 Seres Draco keyboard, a plug-and-play devce that can be connected to a keyboard, mouse, and keypad to a KVM system through a sngle USB port. The remanng USB

13 13 NEWS & VIEWS Carlos Yanez (left) and Jochen Bauer of Guntermann & Drunck (G&D) demonstrated the effcences brought forth by the company s ControlCenter-IP soluton. port on the extender CON unt allows smul taneous connecton of another USB HID devce, whle an expanson opton allows for an addtonal 25-button programmable keypad to programme sngle commands or macros. GatesAr, whch s attemptng to help broadcast engneers to remotely manage and secure msson-crtcal RF and IP systems to support next-generaton meda delvery networks, focused on the future of control and montorng n a wreless transmsson system, and demonstrated a new networkng soluton to secure data backhaul over IP networks. Newly unveled are HTML5based graphcal user nterfaces (GUIs) for ts Maxva transmtters. In addton, the company also demon strated how ts new Intraplex IPConnect soluton can establsh relable and secure network connectons to the control elements of TV transmtters and excters, allowng broadcasters to transport Web, SNMP and other remote control traffc. Rch Redmond, chef product offcer for GatesAr, commented: The IPConnect demonstraton correlates wth the advanced transmtter securty features ntroduced through our new HTML5 user nterfaces, whch prevents outsde ntrusons more effectvely. Together, these advances ensure ope rators are protected as they progress through repack and towards ATSC3.0, whle our HTML5-based GUIs wll offer ntutve system navgaton, and a responsve nterface for montorng from tablets and smartphones. On dsplay at the AJA Vdeo Systems booth was the new IPR10G-HDMI mn-converter, whch has the ablty to convert SMPTE ST 2110 IP vdeo/audo to HDMI. Besdes provdng montorng of HD SMPTE ST 2110 sgnals va HDMI, IPR-10G-HDMI s also able to receve SMPTE ST 2110 sgnals over 10GbE connectvty, and format the data for output on an HDMI nterface. Alongsde the IPR-10G-HDMI, AJA offered a prevew of ts new HDR Image Analyser. Desgned as a hgh dynamc range (HDR) montorng soluton, HDR Image BATON Ron Wong, product and techncal manager for IHSE, hghlghted the Draco tera KVM swtch, whch s avalable n eght, 16, 32, 48, 64 and 80 ports, to support small and md-szed meda nstallatons. Analyser can be deployed for montorng and analysng of HDR formats, ncludng perceptual quantser (PQ), hybrd log gamma (HLG), and Rec.2020 for 4K/UHD workflows. HDR Image Analyser combnes AJA s vdeo and audo I/O wth HDR analyss tools from Colorfront. Ths s the second technology collaboraton between AJA and Colorfront, followng the successful ntegraton of Colourfront Engne nto AJA s FS-HDR last year. Other features of the HDR Image Analyser nclude advanced out- BATON,t hel ead ngm/landai enabl edqc pl at f or m, spower edw t h s mar twor kflow t ool st hatgobeyond t heaut omat edqc t og veyoubr l l ant capab l t esf orcompr ehens vequal t y checksandver ficat oneffic ency naflex bl eenv r onment. VASTT ag Suppor t Aud o Language I dent fic at on BAT ON Subt t l e &CCQC Boot h#4t306 June2628,2018 Sunt ecs ngapor e I nt el l gentv deoi ns ght sf orh ghermonet z at on. AnyPl at f or m.anydev c e. www. nt er r asyst ems. com 8 14 Anal yt c s& Wor kflow Med apl a y er WayBeyondAut omat edqc of-gamut and out-of-brghtness detecton wth error ntolerance, CIE graph, vectorscope, waveform, hstogram and data analyser wth pxel pcker. Apart from IP, HDR s another technology that has been ganng adopton n the meda ndustry, sad Poh Cheng Yong, vce-presdent, sales, Asa, Postum Asa wll be the year for technologes lke 4K/UHD and HDR, whch focus on enhancng pcture qualty. HDR, for nstance, has been ganng nterest among meda companes Smar twor kflow T ool s PSE Suppor tf or T unes,net fl x,hul u Hybr d QC Cl oudenabl ed Cor r ec t on ( Loudnes s,rgb,pse)

14 14 NEWS & VIEWS Cameras, lghts, transmtters and more also showcased at NAB Show 13 8 n the US, South Korea, Japan and Chna. The South Korean broadcast equpment suppler released the OBM-X310 broadcast montor, whch s ntegrated wth 4K/UHD and HDR support. Desgned for producton and post-producton colour gradng, the OBM-X310 supports varous HDR gamma curves, such as PQ, HLG, and SLog3. Other features of the OBMX310 nclude WCG and 3D-LUT for accurate colour reproducton. Celebratng ts centennal annversary s Panasonc, whch exhbted the AK-UC4000 4K/UHD HDR studo camera. Compatble wth a 2/3 lens mount, AK-UC4000 features a newly developed large 4.4K sensor and s packed wth new functons such as HDR, BT.2020, and hgh-speed shootng. Wth ths HDR support, cnematographers are able to capture rch gradaton to render contrast, colour and shadow n dark mage areas that could not prevously be reproduced due to blackout, thus resultng n a more realstc mage qualty, sad Panasonc. The Japanese broadcast equpment manufacturer also demonstrated VarCam LT V. 6.0 CneLve frmware u pdate, w hch f eatures the addton of mult-camera capablty. The V. 6.0 frmware brngs broadcast shadng and multcamera control, plus tally and return vdeo management, to the VarCam LT camera. Ths update wll allow cnematographers to shoot wth CneLve on VarCam LT cameras, brngng VarCam mage qualty and colour scence to multcamera envronments, and creatng cnematc shallow depth of feld wth VarCam s Super 35mm sensor. Another supporter of HDR s ARRI, whch has been ntegratng HDR support across ts dgtal cameras such as Alexa 65, Alexa, Alexa Mn, and Amra snce ARRI showcased a complete camera system that s based on a large-format 4K/UHD verson of the Alexa sensor. The camera package comprses the Alexa LF camera, ARRI Sgnature Prme lenses, LPL lens mount and PL-toLPL adapter. Alexa LF features natve 4K/UHD recordng capablty, empowerng cnematographers to explore a large-format aesthetc whle retanng the sensor s natural colourmetry, and can be deployed for HDR and WCG workflows. And wth the slogan Bgger, Brghter, Better, ARRI also announced Frmware 4 update for ts SkyPanels lghts. The latest Frmware update offers new features for advanced control ncludng extended colour control; lght engne DMX control; four addtonal pre-programmed lghtng effects; x,y coordnate colour selecton va the on-board control panel; and stage mode for dmmng to zero n lve audence applcatons. For Ltepanels, a brand of the Vtec Producton Solutons dvson, the company released a frmware update for Gemn, ts 2x1 soft panel. The new Gemn frmware ncludes a new Lghtng Effects mode for addng the followng effects: TV, emergency, lghts, lghtnng, fre, hue burst, paparazz, freworks, party lghts, pulsng, square and strobe. All effects are customsable, provdng users wth the ablty to control rate, colour, depth and other factors when craftng a look. In addton to the new Lghtng Effects mode, the 2x1 Gemn soft panel ncludes four addtonal lghtng modes: Correlated Colour Temperature (CCT) mode for bcolour wth +/- green adjustment; a new RGBW mode that allows ndependent adjustment of red, green, blue and whte; hue saturaton and ntensty (HSI) control for full-colour and saturaton control; and Gel mode that provdes users the ablty to dal up a varety of gels. Meanwhle, Mller Camera Support announced that ts CompassX Flud Head Seres (CX) has commenced shppng worldwde. The CompassX seres s avalable n fve dverse models CX2, CX6, CX8, CX10 and CX18 and ncorporates Mller s CB Plus enablng technology. CB Plus offers 16 postons of counterbalance wth a selecton system. The counterbalance radal selector has eght steps, allowng users to fnd the approxmate amount of counterbalance requred. Moreover, the CB Plus swtch enables the addton of half a step provdng even more precse balance. Redel s Bolero wreless ntercom soluton celebrated ts frst brthday wth new features and standalone operaton capablty. The Bolero Standalone Applcaton s avalable as a lcence-enabled upgrade that provdes several performance enhancements along wth standalone capabltes. For nstance, antennas can be dasy-chaned to each other n a lne or a redundant rng va a low-latency, synchronsed TDM network. The Bolero Standalone Applcaton also comes wth a sngle-ru, half-wdth external nterface box, wth sx analogue 4-wres and three GPIOs, and can be drectly connected to any antenna and then patched nto an exstng ntercom system. Other new capabltes provded by the Bolero update nclude ndvdual rotary programmng, bluetooth headset support, and a new belt pack QuckMute feature that allows users to set the volume of all channels to zero. For Dejero, the company ams to enhance transportaton of vdeo from the feld through HEVC/H.265 vdeo compresson standard. Combnng ths standard wth ts autotransport and adaptve btrate (ABR) encodng technology, Dejero developed the EnGo moble transmtters and PathWay rackmounted encoders/transmtters. PathWay s desgned for nstallaton n newsgatherng and remote producton vehcles or n fxed locatons, and allow users to have the opton of blendng cellular connectvty wth an Ethernet or W-F connecton. For addtonal relablty n the feld, users can deploy PathWay as part of the Dejero CellSat soluton to automatcally blend cellular and Ku-band IP satellte connectvty from Intelsat. As for EnGo, the moble transmtter can be camera- or vehclemounted, or used as a wearable for lve event broadcastng from remote locatons. Equpped wth adaptve HEVC/H.265 encodng, EnGo s able to blend up to eght network connectons, thus allowng users to broadcast lve from vrtually anywhere, even when n moton. To enhance the delvery of lnear broadcast vdeo for IPTV, cable, satellte and over-the-top (OTT) applcatons, ARRIS developed the ME-7000 converged compresson platform. Combnng ASIC-based compresson technologes, coupled wth ARRIS vdeo pre-processng software enhancements, the ME7000 provdes mult-codec support of HEVC/H.265, MPEG-4 AVC and MPEG-2 encodng. Furthermore, ME-7000 features 24 HD and 96 SD channels per 1RU Wth content at the heart of MedaGenX, the company s flagshp WHATS ON soluton s able to help meda companes manage complex mult-format workflows, sad Wouter Verheylezoon, senor busness consultant and product owner, MedaGenX. chasss, and s able to manage output formats n 4K/UHD, HD, SD or mult-btrate (MBR) transcodng for ABR mult-screen IP vdeo delvery. ARRIS also collaborated wth Cadent, a TV advertsng network, to demonstrate an ntegrated, dynamc advertsng soluton that supports both QAM set-top boxes (STBs) and IP devces. The soluton enables cross-platform ad nserton, clent measurement and vdeo delvery combned wth crossplatform ad management. The ARRIS Manfest Delvery Controller (MDC) performs network-based ad nserton, whle Cadent provdes a campagn management and ad decson servce that unfes the busness sde under one system. Ths, accordng to both companes, allows for both tradtonal zone-based ad targetng and mpresson-based targetng usng demographc data on any devce. At the Imagne Communcatons booth, the company ntroduced xg Scorecard, an analytcs and busness ntellgence (BI) tool. Desgned to empower meda companes to make advertsng sales and programmng decsons, xg Scorecard enables operators to concentrate all data relevant to optmsng ther busness nto a sngle vew that can be customsed to meet the needs of specfc users. Joe Khoder, vce-presdent of sales, Asa-Pacfc, Imagne Communcatons, elaborated: The expanson of content dstrbuton optons has made t dffcult for meda companes to easly and accurately track consumpton and demographc data, nhbtng ther ablty to maxmse advertsng revenue. Ths brngs forward the requrement of more target advertsng, as today s meda companes need a holstc approach on sellng ads wth audences profles. xg Scorecard combnes data from tradtonal sales and traffc systems, operatonal databases, ratng, clckstream, and even socal networks to buld a holstc vew of audences wth nsghts. It also provdes an nteractve dsplay that brngs together nformaton from across the busness, and enables ad-support meda companes to explore, nterpret, customse and organse data. Exhbtng at the NAB Show for the nnth year, Edgeware brought along ts new product for personalsed TV commercals, the Edgeware Ad Enabler, whch adds precson to commercals. Wth the mplementaton of Ad Enabler, the lve stream, ncludng the SCTE-35 markers, wll frst be ngested nto the Edgeware Orgn. The Ad Enabler wll then detect the SCTE-35 markers and perform frame-accurate segmentaton to ensure that the length of the segments correspond wth the length of the ad break. Next, the segmented stream s repackaged based on the clent devce nto the requested ABR format n the manfest, and the manfest s then delvered to the clent or the ad sttchng system. VSN, a software development company provdng solutons for the broadcast and meda sector,

15 NEWS & VIEWS demonstrated VSNExplorer MAM, an enhanced verson of ts meda asset management software (MAM). VSN has ntegrated ts edtng tool, Wedt, and other new functonaltes such as voceover capablty, to VSNExplorer MAM. Wedt s a tool developed n HTML5 that allows journalsts and edtors to edt vdeos and prepare them for broadcast from a sngle nterface. And now wth advanced edtng and voceover capabltes ncluded n the Wedt tool, users wll be able to record voceover tracks to the tmelne, whle prevewng the sequence proxy vdeo wth frame accuracy, sad Nck Morgan, sales drector for Asa-Pacfc, VSN. The latest verson of Wedt also allow users to drag-and-drop exstng audo assets nto the tmelne, and dsplay the waveform pctures of each audo track to mprove the user experence. Morgan contnued: As a result, users wll save tme when edtng ther fnal news and vdeos, thereby becomng more effcent and beng able to meet tght deadlnes. Meanwhle, Vzrt showcased the latest verson of Vz Story, equpped wth a cloudbased workflow for journalsts to search, edt and publsh meda. Vz Story allows meda companes to create compellng vdeo stores wth 3D graphcs, and dstrbute to onlne and socal meda platforms. Vz Story ncorporates Vzrt s metagraphcs workflow when usng the Vz Story plug-n n a newsroom control system. Metagraphcs offer storage of graphcs up to the tme of playout, and allows edtors and journalsts to save the graphcs metadata alongsde newly-edted vdeo, savng both to a MAM system. Other key features of Vz Story nclude a browser-based workflow, keyframed clp pannng, tmelne edtng and Facebook Text on Vdeo. Mergng both lnear and on-demand programmng nto one content workflow s MedaGenX, who urge meda companes to renvent ther busness models n order to meet new vewer expectatons, and all the complex workflows that ths entals. At the show, MedaGenX hghlghted WHATS ON, ts broadcast management system, whch s desgned to streamlne the entre content lfecycle nto one workflow. In managng mult-format workflows, the WHATS ON software soluton has the ablty to manage from budget plan to fully fledged playlsts, and schedule content automatcally n lne wth rghts, regulatons, busness rules, brandng and marketng targets. Globo, Dscovery Communcatons, A+E Networks and Vacom are some of the nternatonal meda networks that have deployed WHATS ON to maxmse ther content lfecycle for both vdeo-on-demand (VoD) and lnear schedulng. Interra Systems s another company that ams to help meda companes to delver lve and VoD content across all screens n the most effcent and cost-effectve manner possble. The company offered ts Oron-OTT, a software-based OTT soluton, for montorng of ABR content for qualty and complance. The latest verson of Oron-OTT features an edge performance montor (EPM) for end-to-end montorng. EPM can be ntegrated wth thrd-party devce montors to collect QoE parameters for management of ssues. Addtonally, Oron-OTT ncludes a new orgn performance montor for actve and passve montorng of orgn servers, wth the ablty to montor average response tme and bandwdth served, server avalablty, and HTTP response codecs. Anupama Anantharaman, vce-presdent, product marketng and busness development, Interra Systems, sad: Ths year, we are focusng on extendng vdeo qualty, and all the other aspects surroundng vdeo. The ndustry has seen the emergence of OTT, whch, n turn, prompts meda companes to customse ther content offerngs to ndvduals nstead of tradtonally targetng the market as a whole. Alongsde Oron-OTT, Interra Systems also dsplayed the newest verson of ts Baton QC soluton, whch leverages artfcal ntellgence (AI) and machne learnng-based advanced algorthms. The Baton fled-based QC soluton ncludes support for VAST protocol, hybrd QC workflows, as well as enhanced support for HDR content, and audo language detecton capabltes. Ooyala showcased ts Flex Meda Platform, an open and extensble content producton and delvery platform that s desgned to smplfy and streamlne the process of managng, curatng, orchestratng, publshng, analysng and monetsng vdeo content. Wth an ntegrated content supply chan ecosystem lke the Flex Meda Platform, meda companes can harness the metadata that runs throughout all stages of operatons to create and delver the targeted content that they need today, sad Ooyala. The company has also collaborated wth Avd to ntegrate the Flex Meda Platform nto Avd MedaCentral. Ths ntegraton, accordng to both companes, empowers users wth advanced metadata modelng usng metadata aggregated from a varety of sources. Meda assets can be transferred from cloud-based storage to exstng Avd producton envronments. For Avd, the company unveled Avd On Demand, a cloud servces and solutons platform that provdes meda producton capabltes on-demand. Avd On Demand enables creatve teams to manage and delver content to any devce anywhere, and empowers them to automate many content transformaton and QC tasks, and auto-provson the level of cloud resources needed to complete a job. Avd On Demand ncludes the new Avd AI sute, whch apples machne learnng and cogntve servces to producton workflows. Ths new sute of Avd and thrd-party capabltes automates content ndexng, such as closed captonng verfcaton, language detecton, facal recognton, scene detecton and speech-to-text converson. Furthermore, the Avd On Demand cloud soluton also ncludes Shared Lbrary On Demand for storng, sharng, and accessng ndexed content lbrares. Also new, Edtoral On Demand enables edtng teams to share folders, projects, bns and meda for greater collaboraton. Whte v Demand as the new paradgm In ths eghth edton of Parrot Analytcs Dgtal Orgnal Seres Global Demand report, the demand for 30 recent, popular or otherwse nterestng dgtal orgnal seres n 10 global markets s analysed. The purpose of the report s also to provde the ndustry wth global nsghts nto the demand for these shows, backed by emprcal data for the frst tme. n MAY May KOBA 2018 COEX Exhbton Centre, Seoul, South Korea n JUNE June 5-8 IEEE INTERNATIONAL SYMPOSIUM 2018 Valenca, Span June 25 IP MASTER CLASS AN APB SPECIAL EVENT Sngapore June October 9-11 BROADCASTASIA2018 IEEE BROADCAST SYMPOSIUM (BTS) Suntec Sngapore June COMMUNICASIA2018 Keybrdge Marrott Arlngton, VA, USA Marna Bay Sands, Sngapore October n AUGUST Bombay Exhbton Centre, Goregaon, Mumba, Inda August BIRTV 2018 Chna Internatonal Exhbton Center, Bejng n SEPTEMBER September IBC 2018 RAI Amsterdam The Netherlands REACH THE VIEWER EVERYWHERE In ths content-centrc era t s all about gettng the rght content at the rght tme on the rght screens. Wth WHATS ON, the VOD/lnear BMS by MEDIAGENIX, you easly conquer all the complexty ths entals. You streamlne the entre content lfe cycle nto an ntegrated multformat workflow. Your content s automatcally scheduled across platforms, n the rght formats and n accordance wth your rghts and busness rules. And you get all the reports you need for complance and nformed decsons that make the dfference. BROADCAST INDIA 2018 October 30 - November 1 CASBAA CONVENTION 2018 Hong Kong n NOVEMBER November INTER BEE 2018 Makuhar Messe, Tokyo, Japan n OCTOBER October 2-4 APSCC 2018 Shangr-La Hotel Jakarta, Indonesa 15 asa@medagenx.sg - Or meet us at BroadcastAsa booth #4K4-06

16 16 Shootng through the prsm of the most advanced camera lenses Mchael Dosch to lead product management for Lawo Rado Lawo has apponted Mchael Dosch as senor product manager, Rado OnAr. He succeeds Stephan Türkay, who assumes the poston of senor product manager, Networked Audo. In hs new role, Dosch wll manage Lawo s entre portfolo of rado products, whch ncludes a varety of physcal mxng surfaces, audo processng and routng engnes, next-generaton vrtual rado software, as well as networked audo nodes that use the AES67/Ravenna standard. Stage Tec now part of Ravenna Stage Tec, a Berln-based manufacturer of professonal audo mxng consoles and routers, has become the latest manufacturer to jon the Ravenna partnershp. The Ravenna technology supports real-tme dstrbuton of audo and other meda content n IP-based network envronments. Wth ts engagement n Ravenna, Stage Tec wll be able to provde an even wder spectrum of IP solutons to ts customers, sad Helmut Jahne, CEO of Stage Tec. We have been provdng IP-based technology snce 2012 wth the Nexus Dante card XDIP. Wth the launch of our RIF67 router nterface last year, Stage Tec also offers IP audo transport va AES67. Next Creaton Broadcast AoIP Networkng Solutons PANELLISTS Dr Ahmad Zak Mohd Salleh Group GM, Engneerng Meda Prma Phan Ten Dung CTO Vetnam Dgtal Televson Mke Whttaker Executve Vce-Presdent and CTO, Asa-Pacfc and the Mddle East, Fox Networks Group Asa Aprl 2018 May 2012 In the world of meda producton, camera operators have been nnovatng by addng new elements n shootng scenes. And as Josephne Tan dscovers, camera lenses, used n conjuncton wth a camera system, are helpng to turn every second nto a long-lastng moment. E very pcture tells a story. And behnd every mage capture by the camera, t s only completed wth the lens a transmssve optcal devce that brngs the world nto focus. Through the array of glass peces wthn the lens, cnematographers are able to capture dfferent types of shots from portrat to panoramc photography empowerng them to add more creatve control nto dgtal cnematography. The era of dgtal cnematography has brought forth the feature of large-format sensor. Whle a larger sensor generally provdes hgher resoluton by ncludng more pxels, t also has the potental to capture a wder range of colours and skn tones. For nstance, ARRI has ntroduced a complete camera system that s based on a large-format 4K/Ultra HD (UHD) verson of the Alexa sensor. The camera package comprses the Alexa LF camera, ARRI Sgnature Prme lenses, LPL lens mount and PL-to-LPL adapter. Equpped wth natve 4K/UHD recordng capablty, the Alexa LF camera, accordng to ARRI, enables flmmakers to explore a large-format aesthetc whle retanng the sensor s natural colour metry, pleasng skn tones, and sutablty for ARRI has ntroduced 16 large-format Sgnature Prme lenses, rangng from 12mm-280mm, whch are ntegrated wth the company s LDS-2 Lens Data System, whch offers hgh data rates and encoders for fast ntalsng. hgh dynamc range (HDR) and wde colour gamut (WCG) workflows. Accompanyng the Alexa LF camera are 16 large-format ARRI Sgnature Prme lenses, rangng from 12mm280mm, and ftted wth the ARRI LPL mount. Besdes the ablty to exemplfy optcal precson, the Sgnature Prme lenses s able to render organc, emotonally engagng mages whle softenng and textursng the large format, sad ARRI. Dan Lausten, ASC, DFF, who s renowned for hs work on The Shape of Water fantasy drama flm, s among a number of cnematographers who have shot wth the Alexa LF camera and Sgnature Prme lenses. He says: We were tryng to tell a story about wdeness and freedom; the Alexa LF worked really well. The depth of feld s so small, creatng ts own world. The lenses are lghtweght and are not too sharp, but wth a certan softness and very specfc. Wth the 25mm lens, you feel lke you are there n the scene wth the actors. Another cnematographer who has shot wth the ARRI system pror to ts release was Wang Yu, who used t to explore the atmospherc studo and creatve nspratons of the Chnese artst and furnture-maker, Shao Fan. Wang explans: The camera and lens captured every tonal nuance wth unmatched detal, gradaton and colour. I love how the out-of-focus areas are rendered, contrbutng to a rch and vvd overall look. Addtonally, the Sgnature Prme lenses also feature LDS-2, ARRI s nextgeneraton Lens Data System (LDS). LDS was frst ntroduced n 2000 wth the LDS Ultra Prme and Master Prme lens seres, then used n combnaton wth ARRI s flm cameras. As a companon for vsualeffects work, LDS was later ncorporated nto ARRI s dgtal camera systems, ncludng the Alexa seres of cameras. LDS s desgned to descrbe dgtal lens settngs. Lenses wth LDS functonalty are able to delver nformaton about ts current settngs such as focus, rs and zoom to the camera; the camera then nterprets these values and transmts the nformaton to ts recordng module. Shootng wde open wth ARRI Sgnature Prme lenses for shallow focus and gorgeous bokeh, French cnematographer, Matas Boucard, worked wth natural lght and avalable sources when he tred out the new system n Thaland. Descrbng the Alexa LF camera and Sgnature Prme lenses as an elegant combnaton, he adds that the combnaton strkes a wonderful balance between modernty and character.

17 CREATION The Zess CP.3 famly s the latest nnovaton from Zess to support creatve flmmakng, and features an nterchangeable mount system and full-frame coverage. Dgtal technologes have transformed tradtonal flmmakng and refashoned the ndustry wth latest nnovatons beng ntroduced nto both producton and post-producton spaces. For Zess, the company ams to turn magnaton nto a moton pcture va the ntroducton of the Zess Compact Prme CP.3 and CP.3 XD lenses. Rangng from 15mm-135mm, the 10 focal lengths avalable n the Zess Compact Prme CP.3 or CP.3 XD seres are capable of coverng applcatons from wde-angle to telephoto. The Zess CP.3 lenses feature advanced lens coatngs to support HDR projects, panted lens rms, and lght traps wthn the barrel to elmnate undesred velng glare and flares. The result, accordng to Zess, s hgher contrast, rcher blacks and more saturated colours. To allow fast changeover of equpment whle empowerng flmmakers wth creatve freedom, Zess Compact Prme CP.3 and CP.3 XD lenses are emboded wth a compact and lghtweght desgn. The lenses enable flmmakers to use dfferent stablsng systems and to have a compact set-up that s sutable for shootng n narrow spaces and for capturng dynamc shots. Flmmakers are able to deploy the lenses for handheld, gmbal, drone and Steadcam applcatons. Zess Compact Prme CP.3 and CP.3 XD lenses are also ntegrated wth the Zess extended Data technology, whch s desgned to smplfy and ncrease the accuracy of the mage capture and processng workflow. Zess extended Data s equpped wth the ablty to unfy two data sets: key lens data based on the open/* technology standards, and Zess lens data that contans precse lens characterstcs. In addton to provdng nformaton about the lens dstorton and shadng characterstcs, the documentaton of the lens Fujflm s MKX50-135mm covers a focal dstance from 76mm-206mm, and has T2.9 aperture across the entre zoom range, whch facltes the style of bokeh effect wth shallow depth-of-feld. Dgtal technologes have transformed tradtonal flmmakng and refashoned the ndustry wth latest nnovatons beng ntroduced nto both producton and postproducton spaces. characterstcs also enhances creatvty by allowng more complex shots to be managed n post producton. Partcularly n post producton, Zess extended Data offers benefts such as mage fne-tunng, edtng and colour gradng, vsual effects, vrtual realty (VR) and augmented realty (AR), mult-cam lve productons, projecton and 3D magng. Chrstophe Casenave, product manager, moton pcture, Zess, tells APB: The extended Data technology allows the flmmaker to record valuable lens data on-set for a more effcent post-producton workflow. For nstance, when ntegratng CGIs, t s mportant for the compostng department to know the focusng dstance and the depth of feld, so that they can match the CGI wth realty. Ths nformaton s provded by the lens, and s recorded nto the vdeo stream. Furthermore, Zess has embedded other lens characterstcs such as dstorton and vgnettng, whch wll be recorded and passed to compostng. For example, n the scenaro where green screen shots are embedded wth two vdeo streams, these features are able to smplfy heavly, the sttchng of scenes. Another photography and magng company s Fujflm, who recently nstalled 22 Fujnon 4K/UHD HDR TV lenses at BBC Studoworks, a commercal subsdary of the BBC. Snce the openng of ts studo and post-producton faclty at Televson Centre n London last September, Strctly Come Dancng, It Takes Two, and The Jonathan Ross Show, are some of the frst BBC productons to be recorded at the faclty. The faclty s set up for 4K/ UHD and HDR productons wth the nstallaton of a new fleet of TV cameras, screens and swtchers. For ths project, 22 Fujnon 4K/UHD HDR TV lenses were also nstalled, enablng productons to be shot n both 4K/UHD and HDR. The full Fujnon kt provded ncludes two Fujnon UA80x9 1.2x EXT, fve Fujnon UA14x4.5BE, and 15 Fujnon UA27x6.5BE lenses. Incorporatng a 1.2x extender n the exstng UA80x9, the UA80x9 1.2 zoom lens s desgned to support 4K/UHD, hgh contrast and HDR across the entre zoom range. In addton, usng the 1.2x extender, t covers the fnal length from 10.8mm n wde angle to 864mm n telephoto, enablng even further telephoto recordng n relay broadcastng of sports and concerts. The UA14x4.5BE s packed n a compact lghtweght package, and s able to cover the ultra wde-angle focal length of 4.5mm. Equpped wth support for 4K/ UHD compatblty across the zoom range, the UA14x4.5BE s able to acheve natural bokeh wth the adopton of nne aperture bass, says Fujflm. As for the UA27x6.5, t s a 4K/UHDcompatble 27x zoom lens that s desgned for n-studo applcatons such as news and varety programmes. Wth the wde-angle focal length of 6.5mm, t can also be used to provde a full vew of a concert venue n lve coverage. The UA27x6.5 s ntegrated wth a bult-n extender, whch doubles ts focal lengths, coverng up to 360mm n focal length whle mantanng mage qualty. Elom Bell, procurement manager at BBC Studoworks, comments: Televson Centre needs to offer our clents the very latest technologes, wth full capablty of hostng 4K/UHD and HDR productons. In the case of the lenses we provde, we need to ensure they last for many years to come. Fujnon delvered on tme and spent a whole day on ste, helpng to test and confgure all of the lenses. And n caterng to the cnematography market, Fujflm has launched two cnema lenses MKX18-55mm T2.9 and MKX50135mm T2.9 for ts X Mount cameras. The MKX18-55mm s able to cover a focal dstance from 27mm-84mm, and the MKX50-135mm covers a focal dstance from 76mm-206mm. Combned wth the X Seres colour reproducton technology, Fujflm adds that the MKX lenses further broaden the expresson for vdeo shootng. Smon Becker, natonal sales manager optcal, Fujnon Optcal Devces for Fujflm Australa, concludes: The growng cnematography market has moved to large sensor cameras requrng hgh-qualty, lghtweght zooms for speed, hgh-resoluton and creatvty n the expandng 4K/UHD market. Fujflm and Fujnon dedcate a great deal of resources to research and development for all our lenses and optcal products. Movng forward, Fujnon lenses wll answer the needs of the market, and f hstory has taught us anythng, ths means our lenses wll be faster, and offer even better qualty to produce better results. Smplfy your workflow Broadcast Control Centres Lve Broadcast 17 Rado On-Ar Studo News On-Ar Broadcast IHSE KVM MATRIX SOLUTIONS connect operators to vtal broadcast and producton equpment wthout compromse n speed, securty and avalablty. IHSE GmbH - Headquarters IHSE GmbH Asa Pacfc Pte Ltd IHSE USA LLC Maybachstrasse 11 1 Corporate Drve 158 Kallang Way #07-13A Oberteurngen Germany Sngapore Cranbury, NJ USA nfo@hse.com

18 18 HBO pcks Wazee Dgtal for archvng needs HBO s usng the Wazee Dgtal Core cloud-natve dgtal asset management platform to dgtse and archve sports content currently stored n endangered vdeotape formats. In dong so, HBO can preserve ts deteroratng content whle provdng access to the archve for stakeholders who need that content. Mchael Castro, vce-presdent of HBO, sad: Many of HBO Sports assets are on legacy tape formats that need to be mgrated to dgtal because the physcal formats are deteroratng, and the vdeotape machnes that play them back are quckly becomng extnct.... Through Wazee Dgtal, we are redscoverng these hstorc moments and makng them avalable for future use. NexGuard watermarks KT Skylfe s content South Korean satellte broadcaster KT Skylfe s leveragng the NexGuard watermarkng technology to meet studo requrements for the protecton of hgh-value content. A Nagra customer snce 2010, KT Skylfe can now meet forensc watermarkng requrements mandated by MoveLab s Enhanced Content Protecton for premum content, ncludng 4K/Ultra HD (UHD) and hgh dynamc range. Nagra s NexGuard forensc watermarkng technology adds a unque, nvsble dentfer to vdeo content delvered to set-top boxes, smart TVs and other vdeo players. It embeds a unque watermark for any vdeo shown, makng t the only way to tracng llct re-dstrbuton back to a specfc content. Next Management Audence Measurement PANELLISTS Fntan Mc Kernan CEO Ideal Systems South-east Asa Patrck So Regonal Manager Asa Pacfc Magna Systems & Engneerng Crag Johnson Managng Drector Meda Nelsen How broadcasters are stll swtched on to lve producton needs Some thngs just never go out of vogue. As multple formats emerge to present more techncal and operatonal challenges, producton swtchers contnue to be the heartbeat of any lve producton envronment. Shawn Lew reports. A t a tme when Ontaro-based Ross Vdeo s hghlghtng ts commtment to the lve producton sector wth ts new Lvng Lve! brandng, ts very frst product range s stll playng a key role. Les O Relly, marketng product manager for producton swtchers, Ross Vdeo, tells APB: Ross started out as a swtcher company n 1974 and we ve obvously grown and dversfed a great deal snce then, but producton swtchers reman an ncredbly mportant part of our busness. Producton swtchers also reman one of the key peces of equpment durng a lve producton envronment. At the recent 2018 NAB Show, Ross Vdeo ntroduced versons 8 and 13 respectvely of ts Acuty and Carbonte swtchers, as well as launched the Carbonte Black Solo 13. Ths new product, sad the company, s a self-contaned producton swtcher and hardware panel combnaton wth 13 nputs and sx outputs, gvng users more I/O to work wth n productons. It also retans the form factor of the Carbonte Black Solo. And to allow customers to better understand ts full range of producton swtchers, Ross Vdeo started n February ths year the frst of a seres of four producton swtcher webnars. Some of the key topcs dscussed, O Relly reveals, ncluded the role swtchers play n both HD and 4K/Ultra HD (UHD) productons. On the latter, he elaborates: 4K/UHD Ross Vdeo s lne-up of producton swtchers nclude the Carbonte Black, whch has been joned by the new Carbonte Black Solo 13, a self-contaned producton swtcher and hardware panel combnaton wth 13 nputs and sx outputs. Ross started out as a swtcher company n 1974 and we ve obvously grown and dversfed a great deal snce then, but producton swtchers reman an ncredbly mportant part of our busness. Les O Relly, Marketng Product Manager for Producton Swtchers, Ross Vdeo productons are most than just about pcture resoluton. We have many customers lookng at multple methods of transport quad-lnk 3G n both QSD and 2SI varants; quad lnk carred over IP connectvty n QSD and 2SI; and 12G sngle lnk that has nterested many small and medum nstallatons where the benefts of SDI can stll be valuable. IP, O Relly accesses, s also becomng prevalent n HD workflows, when nstallatons are able to pack dense amounts of data on fewer cable, and where connectvty scale can create system archtectures that are able to exceed the szes that a conventonal SDI router s capable of achevng. Connectng these dscussons, s another hot topc hgh dynamc range (HDR). Yet agan, we have an ssue about producton and delvery formats, along wth vendor -specfc models that are not necessarly an ndustry standard, O Relly argues. Havng to support these dfferent models s not an ssue for a producton swtcher snce the nputs all come n as SDI 10-bt vdeo. We just need to process the pxels. The problem arses, he ponts out, when all of the nput modes do not match, and thus need to be made to match. In ths nstance, a transmsson output s requred, O Relly says, llustratng: [HDR] transmsson to the home may be done n Hybrd Log Gamma (HLG) 709 because you do not want two separate channels one to support HDR n a format that s not compatble wth standard dynamc range (SDR) montors, and another that would be an SDR channel. Callng Ross Vdeo an evolvng product company offerng software- and feld-programmable gate array (FPGA)based solutons, he hghlghts how ths

19 MANAGEMENT 19 It s tme, even for those stll workng n HD, to start consderng 4K/UHD products, ncludng swtchers. XVS-9000, Sony s new lve producton swtcher, supports SMPTE ST 2110 and 12G-SDI n 4K/UHD, as well as a hybrd system of both. approach allows the company to adapt to the latest technology trends by releasng tmely new features on ther swtcher platforms. For nstance, Ross Vdeo s actvely workng on solutons requred for the dfferent modes and profles of HDR, whle new software and frmware allowed the delvery of full 4K/UHD solutons for customers. O Relly contnues: Wth 12GSDI, t dd requre some new hardware but for our modular solutons lke the Acuty, exstng customers could swap out ther I/O modules for these new sngle-lnk cards. The frame dd not need to be changed and ths shows the knd of approach we brng to system desgn. Our customers who need the flexblty of movng between HD/3G and 4K/UHD can acheve ths wth software upgrades, whle the move to a sngle-lnk 12GSDI requres mnmal hardware upgrades. Whle Ross Vdeo offers products talored to specfc applcatons, most of them also offer the flexblty to be appled across multple applcatons. Ctng the company s producton swtchers, O Relly says: When customers have an applcaton that needs more than 12 external sources, they shft from a Graphte, whch has Xpresson clp players and nternal CG channels, nto a Carbonte seres swtcher that offers a larger I/O. When the system needs the swtcher to have more than 36 nputs, that s where the scale nto an Acuty begns, along wth the ablty to buld out a system n a modular fashon to talor to desgn specfcs. A recently launched producton swtcher desgned to address the demands of 4K/UHD and HD productons as HDR content becomes more popular s the Sony XVS Offerng up to 80 nputs and 40 outputs n 4K/UHD and up to 160 nputs and 80 outputs n HD, the XVS-9000 supports SMPTE ST 2110 and 12G-SDI n 4K/ UHD, as well as a hybrd system of both. A core part of the company s strategy, accordng to Sony, s a commtment to delverng fully nteroperable solutons that are ready to be mplemented today. Ths s why the XVS-9000 not only supports SMPTE ST 2110 and the AMWA NMOS Devce Dscovery specfcaton, but also offers 12GSDI nterfaces n order to provde greater choce to users. Hroyuk Takahama, assstant general manager, content creaton solutons marketng, professonal solutons Asa Pacfc (PSAP), Sony Corporaton of Hong Kong, adds: The need for 4K/UHD producton s ncreasng across the globe. We are commtted to enablng our customers to buld brands and audences through engagng content, and the XVS9000 wll jon a strong portfolo of solutons to meet the needs of 4K/UHD producton and IP lve transmsson wth the choce of the latest nterface. To be made avalable ths October, the XVS-9000 features a larger capacty processor wth evolved sgnal processng technology to handle lve 4K/UHD vdeo sources. It also nherts the functonalty and operablty of Sony s XVS seres, ncludng the modular ICP-X7000 panel wth OLED dsplay. Up to four newly developed 4K/UHD DME boards can be nstalled nto one XVS-9000 swtcher, enablng users to confgure up to four channels of 4K/UHD 3D DME for lve producton wth a varety of vdeo effects. The new 4K/UHD DME boards are compatble wth the XVS seres, allowng two channels of 4K/UHD DME to be confgured n the cur- rent XVS Lke ts predecessors, the XVS9000 s equpped wth resourcesharng functonalty, where users can allocate the resources of one sngle processor unt such as nputs/outputs and mx-effect to several programme productons smultaneously. Ths, says Sony, creates a vrtual envronment wth several swtchers, allowng the confguraton of a scalable and flexble system dependng on producton schedule whle beng operated by a sngle swtcher. For Panasonc, the company s supportng IP-based workflows through the AV-HLC100 lve producton centre, whch combnes a 1M/E swtcher, remote camera controller (up to eght cameras), graphcs overlays, streamng/recordng and audo mxer functons. Accordng to Panasonc, the Lve Producton Centre facltates vdeo and audo creaton where a lmted number of operators are avalable, such as lve streamng and lve event vdeo producton. The AV-HLC100 s also equpped wth NewTek s Network Devce Interface (NDI) technology, actng as a hybrd devce that brdges baseband nputs and outputs wth NDI nputs and outputs allowng users to transton to IP. Kazunor Masamura, chef, Panasonc Corporaton, Connected Solutons Company, Meda Entertanment Busness Dvson, Product Strategy Plannng Department, tells APB: Prevously, Panasonc s focus was on develop- ng hardware-based swtchers, but we came to realse that IP technology mproves workflows dramatcally, such as easy nstallaton, lve streamng wthout extra PCs, and multple control functons. Havng worked wth NewTek to connect Trcaster wth Panasonc pan-tlt-zoom (PTZ) cameras for a long tme, we decded to select NDI for the AV-HLC100. NDI s a unque technology wth low latency, reasonable btrate and excellent compatblty wth software. And because there are many partners usng NDI technology, our customers can, at a reasonable prce, buld an NDI system wth exstng components. For remote camera operaton, the AV-HLC100 s connectons and settngs can be easly executed usng the Easy IP connecton functon, whch s fully automatc f the connecton s to an NDI-enabled camera. PTZ and focus operatons can be performed wth one hand usng a joystck or two hands n combnaton wth a dedcated zoom lever and focus/rs knobs. The AVC-HLC100 also works drectly wth Panasonc PTZ and systems cameras, dscoverng and deployng them automatcally usng IP vdeo transport, although user can also choose to work n SDI. Masamura also recommends those workng n 4K/UHD to consder the AV-HLC100. Demand for 4K/UHD s ncreasng n the US, Europe and Japan, and s a trend that s beng expanded worldwde, he added, before advsng: There are many 4K/UHD nterfaces (I/F) n the world sngle SDI, multple SDI, IP, HDMI, and so on. However, there s no one strong standard yet, and we recommend that our customers study and pck the most sutable Prevously, Panasonc s focus was on developng hardwarebased swtchers, but we came to realse that IP technology mproves workflows dramatcally. Kazunor Masamura, Chef, Panasonc Corporaton, Connected Solutons Company, Meda Entertanment Busness Dvson, Product Strategy Plannng Department Panasonc s supportng IP-based workflows through the AV-HLC100 lve producton centre (shown n the background), whch combnes a 1M/E swtcher, remote camera controller (up to eght cameras), graphcs overlays, streamng/ recordng and audo mxer functons. I/F for ther systems. It s tme, even for those stll workng n HD, to start consderng 4K/UHD products, ncludng swtchers, Masamura suggests, whle hghlghtng an ncreasngly software-based approach adopted by Panasonc. We have been developng hardware-based swtchers, whch offers hgh stablty wth low latency. They are very mportant for lve producton; however, t s dffcult to add new functons wthout a hardware change. The AV-HLC100 s a software-based swtcher that makes t easy to add new functons wthout a hardware change. We wll contnue to lsten to our customers n order to mprove our products to satsfy ther needs. The producton swtcher wll contnue to play a crtcal role n lve producton, says Ross Vdeo s O Relly. In Asa-Pacfc, he sees an ncrease n producton across dfferent vertcals, and across dverse content types. The emergence of e-sports and the ncrease n moble productons also requre more complex features and relablty, and as producton swtchers represent a relatvely long-term nvestment, several factors should be consdered before a purchase s made. O Relly elaborates: Customers would want, frstly, to purchase a product from a stable and relable manufacturer, lke Ross Vdeo, who has been manufacturng producton swtchers for more than four decades. Other factors nclude how the producton swtcher can help mprove producton n the techncal, creatve and busness sense. Gone are the days when a selecton s based just on the number of I/Os, keyers and MLEs. Perhaps more mportantly, consder the techncal advantages that the product has n terms of features, ease-of-use, ntegraton wth other equpment, workflow and the ecosystem around t. Creatvty tes n closely wth the techncal advantages, O Relly contnues. How flexble and how much more can you get out of the equpment? The qualty of producton wll determne f the user s able to capture and engage audences. And last but not least, what s the busness sense of the nvestment?, he asks. There may be more cost-effectve products n the market at the pont of purchase, but relablty, long-term cost of ownershp, and after-sales support are just some consderatons that wll make a long-term busness mpact.

20 20 Thacom, Canal+ sgn capacty deal n Myanmar Satellte operator Thacom has sgned a mult-year agreement wth Canal+ Overseas Myanmar. As part of ts launch of a new paytv, drect-to-home (DTH) servce platform, Canal+ Overseas Myanmar has leased four transponders on the Thacom-6 satellte. On the Ku-band broadcast platform, Canal+ Overseas Myanmar wll delver a new bouquet of a prelmnary 80 channels. Fbre provdng the ppelne for broadcast transmsson Whether n-faclty or n lve producton envronments, fbre has replaced copper as the connectvty matrx for multple broadcast applcatons. Shawn Lew fnds out more. LveU launches global IP satellte servce LveU s combnng ts HEVC/H.265 bondng technology wth satellte connectvty. Ths, accordng to the company, gves users a hybrd lve soluton that fts ther producton needs, streamlne workflows and smplfes the bllng structure. Mke Savello, VP of sales (Amercas), LveU, sad: Customers of LveU s award-wnnng LU600 can now, not only broadcast double the number of hours wth the same data usng HEVC/H.265 encodng, but also have the ablty to nclude a satellte connecton (fly-away or drve-away optons) whenever t s desred, wthout needng a reservaton or gettng multple blls from dfferent provders. Redel contnues to be at the forefront of beng able to maxmse the use of fbre for lve productons wth solutons such as the Medornet McroN. M Next Dstrbuton IP-based Remote Producton PANELLISTS Martn Coleman Executve Drector Satellte Interference Reducton Group Amtabh Kumar Drector, Corporate Zee Network Shalu Wasu Managng Drector Eleven Sports Network Fndng devces and connectng ther sgnals over a network are factors that are crucal n the new IP world, where t s hard to magne usng anythng but fbre. Cameron O Nell, Drector, APAC, Redel Communcatons any of the connecton speeds requred today are no longer feasble on copper, makng fbre the cablng of the future, declares Cameron O Nell, drector, APAC, Redel Communcatons. Fbre, he tells APB, wll also play a key role for IP n lve producton, whch has been gven a major shot n the arm wth the ractfcaton of many of the standards wthn SMPTE ST To me, the older SMPTE ST was bascally SDI by another name same payload, but transported over Ethernet nstead of coax cable, O Nell contnues. But 2110 s dfferent; vdeo, audo and data are all separated but synchronsed on a sngle network. It means you are no longer sendng unseeded audo to your vson swtcher or vdeo to your audo console. Ths, he explans, can sgnfcantly lower the amount of bandwdth that s requred n some applcatons. Even a 12G 4K/Ultra HD (UHD) stream takes less bandwdth than 10G when t s only handlng vdeo sgnals. And O Nell s convnced that Redel contnues to be at the forefront of beng able to maxmse the use of fbre for lve productons, for both broadcasts and lve events. The company, he remnds, has always been a fbre-based company, long before IP was even a dscusson topc. The Artst Fbre Rng for ntercom was around even before Dante was ever beng tested. Redel s Medornet brought network topologes and dstrbuted routng over fbre to the market n And whle SMPTE ST-2110 s arguably a game changer, Redel also sees t as just another sgnal that needs to be moved between devces. At IBC 2017, the company demonstrated the McroN IP, a software update for the Medornet McroN frame, whch has four tmes 2110 converters on board. It s a great gateway between legacy SDI, exstng Medornet networks and 2110, O Nell explans. We hghlghted McroN IP agan at NAB Show ths year, alongsde our NMOS controller. One often overlooked aspect of the IP/fbre dscusson, he adds, s how to actually fnd an connect devces on a network. In a tradtonal router, ths s easy. A tradtonal router s CPU knows where each nput and output physcally exsts, so t can easly make the connecton. But when you use an IP network, that nformaton s shared across a number of possbly ndependent swtches, devces or computers. Ths, O Nell suggests, s where the door opens for the NMOS protocol from the Advanced Meda Workflow Assocaton (AMWS). NMOS contans three components: devce dscovery, connectons man-

21 DISTRIBUTION agement and network management, of whch Redel s focusng on the frst two. Fndng devces and connectng ther sgnals over a network are factors that are crucal n the new IP world, where t s hard to magne usng anythng but fbre, he says. Connectons are already at the 10/40Gb range on most devces (a 40Gb QSFP s effectvely 4x10G SFPs bonded together) and we saw the frst 25/100Gb devces at ths year s NAB Show. IP, O Nell beleves, s begnnng to come of age, compared to as recently as If you asked me ths tme last year what I thought about IP, I would have sad that we re only really pretendng at ths pont, he ponders. Sure, some sgnals were beng converted nto formats such as SMPTE , but they were stll beng routed and processed lke SDI sgnals. Today, there are hgh-level nstallatons that uses swtchers nstead of vdeo routers. And whle O Nell beleves that t wll take some tme before people fully make the transton, telcos are already able to provde enough bandwdth for a true remote producton. Ths s exctng, he says, as t s gong to allow the utlsaton of equpment to really be ramped up n the future. Incdentally, I thnk full utlsaton of nvestments wll be one of the bggest challenges for content creators and equpment buyers over the next fve years. As for how fbre nfrastructures can be best set up, O Nell offers a smplstc approach: The rule s to nstall only fbre, and nstall twce as much as you thnk you wll need! And as a sde note, f anyone tells you to nstall multmode fbre, get them out as quckly as you can. There are practcally no devces that use mult-mode fbre anymore, because t smply can t support the bandwdths that sngle mode can. As for copper cablng, t s becomng obsolete n most nstances, fbre s much cheaper than copper cablng, strand-forstrand, and a strand of fbre can offer 50 tmes the sgnal densty that a coxal cable does, O Nell ponts out, whle descrbng a prolferaton of anythng-over-fbre devces. It doesn t matter f the devce s a pure electrcal-to-optcal (EO) converter, a propretary system (lke Medornet) or an IP network there s no sgnal that you re usng today that can t be sent over fbre. He goes on to llustrate how most camera manufacturers are now offerng some form of camera-to-ccu connecton that can go purely over fbre. Even for Lynx Technk s greenmachne provdes two fbre ports, a feature also promnent n the company s yellobrk products all geared towards supportng dfferent bandwdths n IP nfrastructures. Copper cablng s becomng obsolete n most nstances, fbre s much cheaper than copper cablng, strand-for-strand, and a strand of fbre can offer 50 tmes the sgnal densty that a coxal cable does. those who do not, camera cableto-lc converters are readly avalable. And for sound consoles, the majorty comes wth a stage box of some knd that supports fbre connectons. There s no good reason to be runnng copper cable for anythng other than power, O Nell reterates. If you are buldng a new faclty, make sure you nstall fbre ponts n every corner of the stage floor. Then, just buy the break-out boxes you need, nstead of patch bays. Just thnk of all patch bays that are wred up, fxed to a wall, and hardly ever used. Wouldn t t be more effcent and cost-effectve to have a throw down box of some type that can plug drectly nto a fbre pont on the wall? Today, t mght be a mc rack, tomorrow a camera, and next week, a return vdeo feed for a drector. He also advocates for a polcy of buyng smart, n contrast to buyng cheap, and to challenge the assumptons that have kept TV statons runnng for the past 50 years. As all of us face tghter budgets and ncreased demand for hgh-qualty content from our customers, we ll have to focus on utlsaton of all of our nfrastructure. Ths nclude not just cameras and vson mxers, but also cablng. In other words, f you have cablng that s sttng dle, you re bascally throwng money away. The competton of the future, O Nell concludes, wll not be comng from famlar sources lke other TV statons or outsde broadcast (OB) provders wth smlar equpment. Instead, t wll be the Googles or Netflxes of the world, backed by large amounts of captal. They wll be able to make the choce to get the best systems avalable, and TV statons who do not adapt fast enough are settng themselves up to fal. Another company that s pro- vdng support for an IP world s Lynx Technk, whch announced tself as a member of the Allance for IP Meda Solutons (AIMS) earler ths year. Ths, says Sebastan Schaffrath, CTIO of Lynx Technk, s an obvous move as SMPTE ST 2110 proves tself as the de facto standard for uncompressed vdeo over IP. Wth greenmachne, Lynx Technk provdes a versatle software-based processng platform that s deally suted for both SDI and IP nfrastructures. A SMPTE ST 2110-capable verson of greenmachne has already been tested by some customers usng Lynx Technk s app-based processng, as well as AMWA NMOS control of greenmachne, he adds. g r e e n M a c h n e s Ly n x Technk s concept of a vdeo and audo processng platform. The processng hardware s a generc processng unt wth a certan set of nputs and outputs, as well as processng power. By nstallng dfferent apps, the greenmachne unts can be turned nto a talored processng unt. Its hardware also provdes two fbre ports, a feature also promnent n Lynx Technk s yellobrk products, as the company looks to support dfferent bandwdths n IP nfrastructures. Customers plannng new nfrastructures are already lookng at 25GbE and 100GbE, and usng 10GbE for edge devces, says Schaffrath. IP-based nfrastructures wll see tremendous growth n the comng years as customers have started wth ntal IP nfrastructures, whle real greenfeld projects are rare. Mgratng exstng nfrastructures wll be a major challenge, he acknowledges, whle hghlghtng how Lynx Technk s contnung to develop products to facltate the mgraton from SDI to IP. As a provder of processng nfrastructure, Lynx wll also be a central processng and core component n a faclty. In lve producton envronments, greenmachne enables operators to dstrbute sgnal processng power across several hardware systems, thus elmnatng a sngle pont of falure. In lve producton envronments, securty and fal-over safety s crtcal, whch determnes the choce of redundancy; for example, SMPTE , as well as the choce of sgnal types; for example, 2-SI UHD versus square-dvson UHD connectons, Schaffrath concludes. For Bexel, an NEP Broadcast Servces Company, fbre optcs contnues to be a core specalty offerng, and represents a key area of growth. The company supply custom announce booth kts wth fbre solutons that can handle multple vdeo, audo and data sgnals. In a recent expanson of ts fbre-optc rental nventory, Bexel nvested n a quarter of a mllon feet of fbre-optc cable. Ths ranges fom TAC-4 to TAC-72 strand cable, plus SMPTE camera cable, as well as fbre transport solutons from Multdyne and Studo Technologes. Tom Dcknson, vce-presdent, technology, Bexel, explans: Fbre optc has grown as a core component of any producton as HD and, now, 4K/UHD requre ncreased bandwdth beyond copper cable. Extended cable lengths and ncreased sgnal count are ncreasng the demand for hgher capacty fbre optc. One of the key components of Bexel s recent nvestment s the acquston of Multdyne Fbre optc has grown as a core component of any productons as HD and, now, 4K/UHD requre ncreased bandwdth beyond copper cable. Tom Dcknson, Vce-Presdent, Technology, Bexel 21 SlverBULLET fbre transport solu tons, desgned for the transmsson of SD, HD, 3G and 12G-SDI sgnals on a sngle-mode fbre. Bexel s also now deployng the VF9000 fbre transport system wth 12 HD 3G-SDI and one Ethernet path over two strands of fbre. For converson and reconverson back to SMPTE standards, the Multdyne Hut SMPTE to tactcal fbre cable has been added to Bexel s HDX Shed fbre nventory. As for Bexel s fbre strategy when t comes to the transton to IP, Dcknson says: Fbre sgnals are a converson of an electrcal sgnal to optcal for long dstance and ncreased sgnal capacty. IP s an easy transton; t s just another electrcal sgnal. One reason for the purchase of the Multdyne solutons s that they provde an Ethernet channel a basc buldng block for some IP sgnals. And to prove the effectveness of fbre n a lve set-up, Bexel recently provded fbre-optc hardware, cable and engneerng for the coverage of the Natonal Basketball Assocaton (NBA) All Star Game n Los Angeles. Dcknson elaborates: Bexel s prmary fbre responsblty durng the game was to desgn, mplement, manage and mantan all vdeo sgnal transport from the broadcast compound to nsde and around the Staples Centre. We managed more than 500 ndvdual fbre strands durng the week, consstng of Tac-72, Tac-48, Tac-24 and Tac-12 ST/ST cables. In addton to the fbreoptc paths, we provded a varety of hardware components to faclate the sgnal movement between moble unts, studo set locatons, courtsde camera postons and executve screenng areas.

22 June 2018 Level 3 6, Suntec Sngapore CAPTURE THE FUTURE Imagne a future where game-changng possbltes for broadcastng are lmtless. A world where nnovatve technologes lke vrtual realty and augmented realty are mpactng the way you vew content. Embark on a journey of dscovery at BroadcastAsa2018! Dscover the latest nnovatons that are reshapng how content s created, managed, delvered and consumed, engage n networkng opportuntes and exchange valuable nsghts from ndustry experts. Featured Techzones: Hghlghtng latest solutons from: UHD / HDR IP Broadcastng Lve Producton Content Meda Securty OTT and Alternatve Content Platform Skp the queue! Regster your vst onlne now at A part of: Held alongsde: Organsed by : Held n:

23 DISTRIBUTION 23 Cybersecurty concerns n the satellte ndustry how vulnerable are you? by tomaž lovsn Imagne readng ths headlne: Major news channels and 13 other TV channels hacked at playout centre. Thankfully, t s pure fcton and completely made up. But the ttle, though wrtten n a yellow paperstyle, carres a grave warnng. Just magne a targeted attack on one of the larger teleports, playout centres or satellte operators. In fact, can you really magne such a scenaro? The year 2017 saw some of the bggest cyber threats n recent hstory, wth mllons of consumers and thousands of busnesses affected by everythng from the WannaCry attack to the Equfax and Uber data breaches. Gartner reports that worldwde, nformaton securty spendng wll reach US$86.4 bllon by the end of 2017, and the 2017 Cybercrme Report antcpates cybercrme damages to cost the world $6 trl- As most, f not all, of a teleport s or playout centre s nfrastructure s already based on IP, the queston of cybersecurty nherently ncreases ts mportance. lon annually by As most, f not all, of a teleport s or playout centre s nfrastructure s already based on IP, the queston of cybersecurty nherently ncreases ts mportance. The threat of varous malware needs to be taken serously and our ndustry wll ndeed need to focus more and more on the ssue and address t sooner rather than later. The ostrch approach of buryng our heads n the sand smply wll not work here. What about the (n)famous cloud? Can t be a safe haven? Unfortunately not, and t s lkely that ransomware or other malware wll not only contnue to regn terror on the world, t wll lkely do so from the cloud. Because cloud computng busnesses store huge amounts of data for companes, they actually make prme targets for cybercrmnals. The growth of the Internet of Thngs (IoT) has also been phenomenal for nnovaton. The IoT alone has played a humongous part n transportaton route plannng, accdent preventon, safety and even the development of the auto nomous car. In our homes, the rse of Alexa, Cortana and Sr home devces have smplfed orderng and ushered n a new era of voce control. Smart frdges, toasters and homes almost everythng s smart and connected to the Internet now adays. The bad news s that every connecton s a doorway, and that s Aranspace ready to provde launch pad for satellte launches n APAC In Asa-Pacfc, the busness of broadcastng restral networks had over satellte, was latency, content over satellte contnues to promse a or lack thereof. Ths, he suggested, s beng rosy future flled wth opportuntes, suggested gradually addressed by low-earth orbt (LEO) Vvan Quenet, managng drector and head of constellatons. Wth no latency and a lnk faster sales, Asa-Pacfc, Aranespace. than fbre, HTS s helpng to compete aganst Quenet, who joned the satellte launch ser4g, and maybe 5G n the future. You also have vces provder earler ths year, told APB: In renew constellatons, whch, beyond ntegratng gons such as Europe and the US, everythng can new technologes, also provde global coverage, bascally be connected va terrestral networks. whch no moble network has ever addressed. Ths, however, s not the case n Asa-Pacfc. Wth these n mnd, Aranspace s targetng If you look at countres lke Malaysa, Indoa record number of launches ths year; last year, nesa and the Phlppnes, whch are nterspersed the company carred out 11 successful launches, wth many slands, t s very dffcult to put n sgned 19 addtonal launch contracts, ncludng place a cable or fbre network. If you want to dethree for the Vega C and Aran 6 launchers. lver content, t s stll easer to do so va satellte. Arane 6 and Vega C, accordng to AransQuenet also beleves that a lot of the advanpace, wll beneft from the opportuntes offered tages that terrestral networks such as speed by satellte global connectvty projects and and latency had over satellte have now fallen Earth observaton systems wthn a context by the waysde, n part due to emergng techthat forecasts unprecendented growth n the nologes. space sector over the next two He dentfed these as ncludecades. sve of hgh throughput satelltes In Asa-Pacfc, these platforms (HTS), Ka-band, adaptve code wll also allow broadcasters and modulaton and optcal lnks betelecommuncaton companes tween satelltes that can compete to launch new satelltes at a very wth fbre. For example, a lnk beaffordable prce, and be very tween Japan and New York could flexble n offerng ther servces, be faster over satellte thanks to hghlghted Quenet. optcal lnk than t would be over Asa-Pacfc, he reterated, s a fbre, Quenet explaned. Ths s land of opportuntes, drven by relevant because f you combne the fact that satellte connectvty ths wth artfcal ntellgence Vvan Quenet, the newly remans crtcal n the regon. (AI) and machne learnng, the apponted managng drector A lot of rural areas are stll not compettve advantage you are and head of sales, Asa-Pacfc, properly served by cable or fbre Aranespace, beleves that gong to gan s the faster speed of networks. Developng countres satellte wll contnue to have a sendng nformaton from pont promnent role n Asa-Pacfc, such as Laos and Myanmar stll A to B. need satellte to delver content, ncludng n the transmsson Another advantage that ter- of broadcast content. Quenet concluded. exactly what attackers are lookng for. In 2016, hackers used an army of connected Web of devces to shut down the Internet n major parts of the US, n what has now been called the Dyn DDoS Attack. Because many IoT products are manufactured wth poor securty, they become easy targets for deployng malcous software. And when you coordnate an attack between a mllon of them, the results can be catastrophc. Tradtonally, cybersecurty has been about the fortress metaphor, whereby ntruders are kept at bay by buldng hgh walls and deep moats. Unfortunately, the realty of the world we lve n now means that no matter how hgh the wall, malcous actors can smply buld a hgher ladder or hre somebody to do t for them. So what does ths mean for our ndustry? What we can do s enhance awareness, educaton and tranng of our employees and IT staff. Our employees are on the front lnes of ths cybercrme battle and one avoded clck can save hours of down tme for IT. At the same tme, our solutons need to evolve wth the threats and provde multple layers of protecton. Wth the New Year, we have a fresh start and a new securty page to wrte for 2018! For more nformaton about STN, vst Tomaž Lovsn s CTO of STN, a provder of satellte and teleport servces. Speedcast teleports acheve WTA s provsonal certfcaton Three of Speedcast s teleports n Australa have acheved provsonal certfcaton from the World Teleport Assocaton. The World Teleport Assocaton (WTA) has announced that Speedcast has acheved provsonal certfcaton of three teleports n Australa: Bayswater (Perth, Western Australa), Henderson (Western Australa) and Mawson Lakes (Adelade, South Australa) under the WTA Teleport Certfcaton programme. Introduced at IBC 2015, the Certfcaton programme currently has 16 teleports engaged n the qualty evaluaton process and certfcatons already ssued to teleports owned by Eutelsat, du, Sgnalhorn, Optus, Globecomm, Horzon, Meda Broadcast, Elara Comuncacones, GlobalSat, Tala, Telenor, Vvacom, Cyta, Batelco and Arqva. To acheve provsonal certfcaton, a teleport operator completes a +170-tem questonnare and submts t to WTA, whch then analyses the data based on standards establshed by ts certfcaton commttee, and ssues the provsonal certfcaton based on the self-reported nformaton. For full certfcaton, a WTA audtor vsts the teleport, provdes ndependent valdaton of the data submtted n the questonnare, and dentfy addtonal factors that may postvely or negatvely affect the score. Full certfcaton s ssued at a ter number from 1 through 4, of whch 4 represents the hghest degree of excellence, and whch remans n effect for three years. Keth Johnson, COO of Speedcast, sad: As Speedcast contnues to expand our global nfrastructure to support customers who are ncreasngly relant on connectvty and hgher throughput, we are focused on becomng the busness partner of choce provdng the hghest qualty of servce. The WTA certfcaton programme demonstrates our focus on qualty by meetng the requrements of the only certfcaton programme for teleports, facltes and techncal nfrastructure n our ndustry. The teleport ndustr y s facng ncreased competton for complex managed servces, accordng to Robert Bell, executve drector of WTA. These, he added, are sought for by satellte operators and cloud servce provders, and are the specalty of operators lke Speedcast. Certfcaton defnes the qualty dfference that wll keep teleport operators compettve n the market, Bell concluded.

24 24 Ooyala, MPP Global te up to drve vdeo revenue Enter IBM Aspera on Cloud for fle transfers IBM Aspera says t s helpng meda organsatons to overcome the fle transfer challenges of hybrd cloud workflows wth the IBM Aspera on Cloud. Desgned to allow meda companes to move ther content across on-premses and mult-cloud envronments, IBM Aspera on Cloud offers a fle-system structure that allows users to move folders across data centre and cloud platform usng drag-and-drop. Users wll be able to send large fles from on-premses or cloud storage out to ther clents and partners, and nvte them to upload content drectly to ther storage locatons. Next X-Platform IP-based Broadcast Systems PANELLISTS Chong Sew Loong CTO StarHub Mchael Cronk Charman, Allance for IP Meda Solutons (AIMS) Peter Bthos CEO, HOOQ One standard, multple vewng experences As a standard that combnes broadcast wth broadband, hybrd broadcast broadband televson (HbbTV) adds an addtonal layer of on-demand servces wth lnear programmng. Josephne Tan elaborates on how HbbTV s able to extend the servces of lnear channels, makng them accessble to vewers convenence. I n the summer of 2016, Brtsh publc servce broadcaster BBC made an announcement that t was collaboratng wth other ndustry groups to move away from MHEG, whch s used to provde nter actve TV servces va the Red Button technology, and to ntroduce hybrd broadcast broadband televson (HbbTV) servces. By movng towards HbbTV, the BBC says t ams to take advantage of newer technologes, desgned for the Internet age, and ultmately to brng vewers an mproved and rcher nteractve experence. The BBC then worked alongsde ndustry partners such as the HbbTV Assocaton, and successfully launched ts HbbTV applcaton last year. The HbbTV Assocaton s a non-proft organsaton that s establshed wth the am to develop and promote open specfcatons and solutons for hybrd broadcast broadband and IPTV systems. To date, the consortum has more than 70 members globally ncludng broadcasters such as the BBC, as well as manufacturers and solutons provders. Angelo Pettazz, char of the HbbTV marketng and educaton group, tells PHOTO CREDIT: ISTOCK BY GETTY IMAGES Ooyala and MPP Global, a provder of the esute subscrpton platform, have announced a worldwde partnershp to brng a sute of servces for broadcasters, operators and meda companes to monetse over-the-top (OTT) and IPTV vdeo servces. Accordng to the companes, MPP Global s subscrpton management platform and Ooyala s cloud vdeo servces have already been deployed by meda organsatons globally to support large OTT vewershp n Europe, North Amerca and Asa-Pacfc. Callng the partnershp a natural ft, Jonathan Huberman, CEO of Ooyala, sad: We re able to buld on [MPP Global s] content monetsaton and customer acquston and retenton capabltes by provdng a soluton to help meda companes buld out new subscrpton offerngs whle mprovng exstng ones. HbbTV s a standard that combnes broadcast wth broadband, allowng vewers to catch ther preferred lnear programmng anytme at ther convenence. APB: The UK and Italy are the most recent markets that joned the group of HbbTV early adopters, such as Germany, Span, Austra and the more recently fast-growng deployments n Poland, Czech Republc and other Northern and Eastern European countres. Although HbbTV s enjoyng From the vewer perspectve, n the early days, the most relevant HbbTV actvty came from publc servce broadcasters, and the most common apps were EPGs and teletext replacement apps. Today, the ndustry s wtnessng growng actvty from commercal broadcasters, wth servces appearng even n IPTV networks, wth apps that add value to broadcast servces. Angelo Pettazz, Char, HbbTV Marketng and Educaton Group reasonable success n Europe wth ts adopton by most TV and set-top box (STB) manufacturers wth more than 50 mllon HbbTV devces and ts deployment n 20 key European countres, there s stll a rsk of losng momentum. For nstance, n France, where due to a lack of commtment by the ndustry stakeholders n buldng a conformance regme programme a process to foster the adopton of a new technology to a hgh qualty level, combned wth the use of a logo that helps consumers and the ndustry to have confdence n the technology the market ended up n a hgh devce fragmentaton and nsuperable nteroperablty ssues wth the decson of the major French broadcasters and operators to abandon HbbTV; ths s a key pont to take nto account n new market adoptons. And n Asa-Pacfc, Pettazz reveals that several countres, ncludng Australa, New Zealand, Malaysa and Vetnam, have already adopted

25 X-PLATFORM HbbTV on ther dgtal terrestral televson (DTT) networks. Other countres such as Thaland, Indonesa, Brune and Myanmar, are ether performng trals or are evaluatng the adopton of HbbTV, he adds. The HbbTV Assocaton has also publshed a new verson of the HbbTV core specfcaton. Ths update s desgned to enable HbbTV applcatons to beneft from new 4K/Ultra HD (UHD) vdeo and audo technologes, such as hgh dynamc range (HDR), hgh frame rate (HFR), and next-generaton audo (NGA), delvered as streamng servces usng, for nstance, MPEG-DASH. Besdes, t s also a way to enable the use of new audo and vdeo technologes to delver HD and 4K/UHD wth much better pxel qualty to HbbTV-complant devces, Pettazz contnues. One relevant use case s the capablty of delverng enhanced 4K/UHD content to DTT/HbbTV-enabled connected devces, where DTT networks are normally unable to delver 4K/UHD content. The HbbTV specfcaton has been under development snce October Many HbbTV devces already support these technologes today, but there has been no standardsed way to use these features. The new specfcaton defnes a common standard mechansm for accessng them from HbbTV applcatons. Callng the HbbTV specfcatons as ndustry standard that provde enhanced solutons to broadcasters and operators, Pettaz explans that these standard specfcatons allow meda companes to drectly control the desgn and the dstrbuton of applcatons to the wdest possble audence usng HbbTV-enabled TV sets from every manufacturer brand. More mportantly, he suggests that the specfcatons brng forth the advantages of grantng access to nteractve servces from broadcasters and operators, thus allowng them to explot the wder reach of ther channels. Pettaz concludes: In today s broadcast ecosystem, broadcasters and meda operators are lookng to enhance ther channels offerngs. The Internet competton s requrng that TVs, as a result of the connectvty enabled through smart TV features, would be able to offer addtonal functonaltes provded by the nature of bdrectonal connectvty. From the vewer perspectve, n the early days, the most relevant HbbTV actvty came from publc servce broadcasters, and the most common apps were electronc programme gudes (EPGs) and teletext replacement apps. Today, the ndustry s wtnessng growng Frode Hemes, senor vce-presdent of product management at Vewd, ponts out two roles that HbbTV plays n today s meda landscape. Frstly, t s a unfed standard combnng both OTT and broadcast, and secondly, t empowers meda companes to enhance ther content offerng by addng nteractvty and content promoton. actvty from commercal broadcasters, wth servces appearng even n IPTV networks, wth apps that add value to broadcast servces. And the next step movng forward wll be the dynamc ad substtuton of a broadcast ad wth a personalsed ad delvered va broadband. For Vewd, an over-the-top (OTT) solutons provder and a member of the HbbTV Assocaton, the company recently sealed a mult-year contract renewal wth Vestel, a manufacturer of consumer electroncs and home applances n Europe, whch wll see more Vewd products delvered across the full range of Vestel s TV sets. Ths agreement, accordng to both companes, wll result n one of the largest deployments of smart TVs wth the HbbTV standard that allows streamng vdeo to merge wth lnear TV. Hakan Kutlu, vce-presdent, marketng and product management, Vestel, says: Vestel has reled on Vewd to delver the most compellng OTT platform on mllons of smart TV sets each year. For our brands, the qualty of the OTT experence s paramount. Vewd s the only partner we trust to delver both premum content, and the latest streamng technologes to mllons of households. Leveragng the HbbTV specfcaton to create new experences, these new Vewd-enabled The HbbTV Assocaton reports a growng number of HbbTV deployments around the world. In Europe, Freenet TV Connect s an HbbTV-based streamng servce accompanyng German DVB-T2 platform Freenet TV. In Asa-Pacfc, Freevew Australa, a dgtal TV servce launched n 2008, offers Freevew Plus, a catchup TV enhanced EPG servce bult on HbbTV. and Vestel-manufactured smart TV sets are equpped wth capabltes such as companon screen sync, whch s the synchronsaton of companon screen audo and vdeo wth a lve TV broadcast. Dynamc OT T nserton, meanwhle, s an ntegraton of broadcast and IP content, such as dynamcally addng a streamng local news programme to follow a natonal news broadcast, or provdng personalsed advertsng durng the broadcast of a TV programme. Frode Hemes, senor vcepresdent of product management, Vewd, dentfes two major roles that HbbTV plays n today s meda and broadcast landscape: n HbbTV defnes a unfed standard for both OTT and broadcast, and smplfes the deployment of content n a complex, HbbTV s a wdely adopted standard n the very matured markets around the world, such as the US, Europe, Russa and varous parts of Asa, whch are begnnng to use t. It allows operators to not just delver lnear TV, but also VoD, as and when vewers want to consume meda. Bascally, t means that vewers can consume meda at ther own convenence. Ken Loke, CCO, Eutelsat Asa mult-vendor ecosystem. And as some of the content s carred over a one-way broadcast channel, havng a robust standard s absolutely necessary. n It makes t possble for broadcasters to enhance ther own content, add nteractvty, more robust targetng and content promoton. Ths s crucal for broadcasters who are stll garnerng attenton from vewers va tradtonal revenues, but are on a mgraton path to subscrpton vdeo-on-demand (SVoD) and other onlne servces. Hemes adds: After many years of HbbTV shpments n the core European markets, we see that the full ecosystem s gettng mature. The standard s stable and robust, the certfcaton test sute has good coverage, and software s avalable from experenced vendors such as Vewd. Ths means that broadcasters can roll out new servces and content fast and nexpensvely, trustng that the audence has the tools they need to consume t. Another memb er of the HbbTV Assocaton s Eutelsat, whch has collaborated wth Aberts, Arqva, Httv, Quadrlle and TDF to develop the push vdeo-on-demand (VoD) functonalty based on HbbTV 2.0 standard. Ths, accordng to Eutelsat, unleashes the potental of 25 push VoD technologes by standardsng the dstrbuton system, pavng the way for the benefts of the economcs of scale n consumers electroncs. And by leveragng both broadcast and broadband nfrastructures, Eutelsat adds that HbbTV s able to provde the cost and qualty advantages of broadcast whle offerng the flexblty of broadband. Other key benefts that the push VoD functonalty offers nclude: n Vdeo servce provders can focus on the backend whle beneft ng from an nstalled base of consumer electronc devces that s compatble wth ther solutons. n Independent actors (sngle broadcasters or ndependent VoD provders) can have access to a technology prevously restrcted to TV platforms controllng the recever STB at end-vewer level. n Smaller T V platforms can beneft from mass-market economes of scale, avodng the ntegraton process of a specfc propretary push VoD technology. n Consumer electronc vendors can provde ther customers wth VoD servces, rrespectve of Internet connecton speeds, and from a wde selecton of new servce provders who wll adopt ths verson of HbbTV. Ken Loke, CCO of Eutelsat Asa, says: It s been 20 years snce the nventon of the Internet, and 10 years snce smartphones came nto the market. The emergence of these technologes has brought forth a word data. Everythng s convergng to data from broadcast, audo, vdeo and news and the ndustry s dgtsng practcally to get everythng nto data, and to delver that n one sngle platform. Suggestng that the way materals and meda are beng consumed have changed, Loke ponts out that t s the ncdental consumpton of meda that s overtakng lnear programmng and lnear channels. He contnues: There s a need to change the way meda s delvered, and at Eutelsat, we are renventng and nnovatng n the meda dstrbuton sphere. For us satellte ope rators, as well as drect-to-home (DTH) servce provders, HbbTV s an extenson to DTH platforms, addng on new dmensons of ondemand servces. HbbTV s a wdely adopted standard n the very matured markets around the world, such as the US, Europe, Russa and varous parts of Asa, whch are begnnng to use t. It allows operators to not just delver lnear TV, but also VoD, as and when vewers want to consume meda. Bascally, t means that vewers can consume meda at ther own convenence.

26 26 X-PLATFORM Dell EMC brngs vrtualsaton to enhance IT transformaton By 2020, t s projected that fve bllon people wll own multple connected devces, and the expanson of the Internet of Thngs (IoT) s expected to grow beyond 50 bllon devces, accordng to the Network Functons Vrtualsaton, A Dell Pont of Vew report. Descrbng ths rapd growth of network access as a modern marvel, the report ponted out that networks wll progressvely expand n reach and capacty, resultng n technology consumpton contnung ts growth at an ncreasngly rapd pace. Davd Ln, busness development drector of communcaton vertcal, OEM and IoT solutons, APJ, Dell EMC, told APB: New technologes such as IP, cloud and vrtualsaton have all emerged n the market very quckly. For nstance, network functons vrtualsaton (NFV) s ganng momentum throughout the telecommuncatons communty because t can sgnfcantly mprove servce-delvery cost structures and aglty. We are also seeng a smlar trend takng place n the meda and broadcast ndustry as NFV enables companes to reduce Capex and hardware costs whle openng up new opportuntes for automaton. The challenge, however, s the need to equp engneers wth new skllsets that are requred to manage varous aspects and applcatons operatng n the vrtualsed envronment, Ln added. There wll be new vrtualsed software runnng n the cloud, and these are absolutely new to some engneers. Hence, they wll requre new skllsets to be able to handle them. Another challenge we have come to realse s that cloud-based vrtualsed systems can be neff cent f the data farms are dstant from each other. Therefore, there s a need to brng them closer to the meda source. To empower meda companes to capture new dgtal revenue streams and delver mproved experences, Dell EMC has ntroduced the Modern Data Centre. Accordng to Ln, the modular data centre s housed wth a hyperconverged nfrastructure that comples all the data storage and servers together to enable users to optmse operatons and mprove effcency. Erwn Meyer, general manager and senor drector, Dell EMC OEM Solutons, added: Followng the trend towards IP and the future of 5G, we can see companes n the meda ndustry movng away from propretary hardware technology nto commercal-off-the-shelf (COTS) solutons, and that s defntely a trend that s closely related to vrtualsaton. We are lvng n an nterestng tme where technologes are movng towards the centre of people s lves, and that s gong to have a sgnfcant mpact on every busness model. Wth Dell s comprehensve solutons from Equppng engneers wth new skllsets s one of the challenges that meda companes have to overcome when embracng new technologes, sad Davd Ln, busness development drector of communcaton vertcal, OEM and IoT solutons, APJ, Dell EMC. hardware components to software solutons we are well postoned to help our customers to nnovate and beneft from ths transton n the meda ndustry. Customer retenton a key drver n the OTT space Retenton should be a key part of your overthe-top (OTT) acquston strategy, advsed Mchael Greco, vce-presdent of Vndca. Greco was speakng at the CASBAA OTT Summt 2018, whch was held n Sngapore on March 20 and 21, and whch covered trends n vewershp, OTT content strateges, OTT securty ssues, dstrbuton channels, regulatory practces, busness models, OTT content measurement, consumer payment optons, success factors, as well as bg data. Data consumpton, subscrber retenton and prcng power have emerged as key drvers n the OTT space, accordng to Aravnd Venugopal, vce-presdent of Meda Partners Asa. Another speaker, Stephen Tracy, man agng drector of YouGov, noted that lapsed subscrbers are more lkely to re-subscrbe when new content becomes avalable. The most mportant factors for those consderng to subscrbe are cost and avalablty of nternatonal content, he added. People want to be entertaned on ther own terms and, essentally, the core busness for an OTT servce s content/prce pont and monetsaton, sad Ben Loh, general manager for tonton, a vdeo streamng servce offered by Malaysa s Meda Prma. Pracy was also on the agenda, as the Ant-Pracy Semnar sought to broaden the understandng of the problems pracy creates, and looked at what s currently beng done to combat the growng threat to legtmate busnesses, as well as explore what else that could be done. Lous Boswell, CEO of CASBAA, sad: Pracy s a crtcal problem, and s partcularly acute n Asa. Ths semnar provded a forum for conversaton and debate, leadng to ever more effectve solutons to the problem. As an ndustry, we have to put our best foot forward and make sure the leaders of legtmate vdeo companes all get nvolved. The semnar dscussed the problems of pracy from multple angles the regulatory loopholes that allow t to floursh; the ncreasng enforcement actons that can, and are beng deployed; the role technology can play n defeatng pracy; and how the legtmate ndustry s respondng to the threat and makng content more avalable than ever before through a multtude of legal servces. There must be more unted acton to combat pracy, and content owners who do not jon these efforts would face negatve consequences n contract renewal conversatons wth content platforms, cautoned Goh Seow Eng, managng drector, Home for Sngtel.

27 Ip Master Class AN JPB SPECIAL EVENT REAL-TIME INSIDE A MEDIA TV OVER IP FACILITY rchelproulx MONDAY, 25 JUNE HRS MARINA MANDARIN, SINGAPORE! Learn from IP guru Mchel Proulx from Canada! Comprehensve Tutorals and Case Studes! Partcpate n a Panel Dscusson! Network wth Industry Professonals As analogue swtch-off dates n Asa-Pacfc draw nearer and IP takes centre stage n the regon, there s a crtcal need to tran broadcast staff n IP skllsets. The IP Master Class by Mchel Proulx, after feedback from the two successful IP semnars APB conducted n 2017, s specally desgned to equp engneers and techncans wth new thought processes and the relevant sklls needed n the transton to IP nfrastructure n the not-too-dstant future. PARTICIPATION RATES (SINGAPORE DOLLARS) Fee Per Person (S$) EARLY BIRD before March 31 Less 40% ABU Member Specal EARLY BIRD before Aprl 30 Less 30% ABU Member Specal EARLY BIRD before May 31 Less 10% ABU Member Specal Group dscounts apply only for regstrants workng for the same company. For more nformaton and regstraton: Dr Amal Punchhewa, Drector, Technology & Innovaton, Asa-Pacfc Broadcastng Unon (ABU) '- The keynote by Mchel hghlghted the mportance for broadcasters and the ndustry to get ready for the use of IP n the comng years. The transton to IP s nevtable; Asa-Pacfc broadcasters have to start plannng and be vglant of the happenngs n the broadcast sector n relaton to IP whle pushng ahead n makng the transton happen. '- Mchel shared a lot n the areas of network swtchng technologes, and provded n-depth opnons. It wll defntely beneft us, as well as other broadcasters, a plan to mgrate from dgtal, or baseband, to lynn@edtecntl.com 1NASSOCJATIONW1TH: * I DE AL ARISTA (Platnum Sponsor) em-nx (Slver Sponsor) Wang Yn, Assstant Vce-Presdent, Broadcast Engneerng, Medacorp PRESENTED BY: /flb Ne!\)$ 400. Ca-11- Us-e

28 RIEDEL CROSSWORDS As smple as that! Audo router Frame store synchronzer 7 MedorNet McroN 4K 3 Thnk BIG? Use MEDIORNET as a decentralzed Router. Decentralzed router Vdeo router Audo embedder deembedder Ethernet router 9 MultVewer 4 Stagebox AMPVISUALTV 1 Scalable meda network On-screen dsplay MedorNet IP Audo gan control Quadsplt Delay measurement compatblty 6 Cross converson REALTIME NETWORKS FOR VIDEO, AUDIO, DATA AND COMMUNICATION Testor pattern Whether smple pont-to-pont connectons large backbone nfrastructures, generator MedorNet provdes unlmted flexblty n routng, processng, and dstrbutng just about any broadcast sgnal uncompressed and n real tme. Enablng futureproof network solutons, the MedorNet platform paves your mgraton path to IP-based producton envronments. Wth modular hardware and feature-drven apps, MedorNet s customzable to your specfic applcaton from multvewers to large-scale systems ncludng de-centralzed vdeo routng. NEW MedorNet MultVewer

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