Prime time rating updates Coming Dramas 2014 Winter Olympics broadcasted by TVB NOW TV Live Broadcast of Horse Racing Program GOTV

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1 Newsletter Jan Feb 2014 What s NEW in Jan - Feb. Television Prime time rating updates Coming Dramas 2014 Winter Olympics broadcasted by TVB NOW TV Live Broadcast of Horse Racing Program GOTV Print Updates on. Style Beauty Sing Tao Daily SME Supplement 100 Most Book B Love Family Magazine Outdoor Maintenance of Times Square Video Wall New advertising site in Central and Causeway Bay Digital Innity s Mobile LBS Solution New site launch: ESDLife Family 1

2 OMD Newsletter Jan - Feb 2014 Television 2

TVRs 30 28 26 24 22 20 18 16 14 12 10 23/09/13 Performance of 猫屎媽媽 drops significantly, while 舌劍上的公堂 climbs up to avg.

8 22.2 22.5 23.2 23.2 22.4 22.2 23.1 24.9 26.1 26.1 26 27.6 19.9 21.3 21.1 22 21.8 22.1 20.8 22.8 22.1 20.8 21.1 20.6 21.6 20.6 20.9 20.5 22.5 19.1 20.7 21.4 20.

3 TVRs /09/13 Performance of 猫屎媽媽 drops significantly, while 舌劍上的公堂 climbs up to avg. rating level 神鎗狙擊 30/09/13 07/10/13 14/10/13 21/10/13 28/10/13 法外風雲 2nd line Dramas (avg TVRs) 1 st line Dramas (avg TVRs) 04/11/13 11/11/13 18/11/13 25/11/13 My 盛 Lady 02/12/13 09/12/13 16/12/13 23/12/13 貓屎媽媽巨輪 On Call 36 小時舌劍上的公堂 30/12/13 06/01/14 13/01/14 1st Line Drama 2nd Line Drama Period: Sep 23, 2013 Jan 19, 2014 Target: People nd Line Drama 猫屎媽媽 poor rating performance may caused by less populous star casting, compared to My 盛 Lady. While 1 st Line Drama 舌劍上的公堂 ratings maybe affected by 田蕊妮 recently won the Best Actress of 2013 萬千星輝頒獎典禮. It may create some noise for this drama. Overall, 2012 vs the drops of rating may due to the change of measurement from CSM in 2012 to Neilson in 2013 Compare 2013 vs 2012 avg. rating st line Dramas nd line Dramas Universe: 3,441,000 Source: AC Nielsen Infosys 3

黃智賢及胡定欣領銜主演 First broadcast date: Feb 10 (after 新抱喜相逢 ) Rating is expected to be stable at

4 Coming Dramas - TVB 1 st & 2 nd Line Drama 1 st Line 守業者民初懸疑劇集, 由馬浚偉楊怡麥長青及邵美琪領銜主演, 監製為梁材遠劇集於順德廣州佛山清遠取景拍攝 First broadcast date: Feb 17 (after 單戀雙城 ) 2 nd Line 食為奴清裝電視劇集, 是由王祖藍萬綺雯黃智賢及胡定欣領銜主演 First broadcast date: Feb 10 (after 新抱喜相逢 ) Rating is expected to be stable at average level, because of average casting and story boards for both 1 st and 2 nd line dramas. 4

2014 Winter Olympics TVB is the exclusive official broadcaster of the 2014

Event details: Venue : Sochi ( 索契 ), Russia Period : Feb 7 23, 2014 (18 days)

sports ; 98 events Total 98 events playing from afternoon till late night in HK

5 2014 Winter Olympics TVB is the exclusive official broadcaster of the 2014 Winter Olympics in Hong Kong. Public can enjoy live matches for free. Event details: Venue : Sochi ( 索契 ), Russia Period : Feb 7 23, 2014 (18 days) Time Lag : 4 hours behind HK Highlighted figures: 90+ participating nations ;15 sports ; 98 events Total 98 events playing from afternoon till late night in HK time Matches will be broadcasted across 5x channels : Jade, HDJ, Pearl, inews, and Network Vision. 5

NOW TV Live Broadcast of Horse Racing Program NOW TV ( Paid)

Programs: 高清賽馬直擊 (live) 賽後你點睇 (live) 日馬賽事重溫夜馬賽事重溫早着先機膽色過人

6 NOW TV Live Broadcast of Horse Racing Program NOW TV ( Paid) will live broadcast Horse Racing Program starting from Feb 2 to Jul 6, All races broadcast in High-Definition Format Channel: CH 668 Programs: 高清賽馬直擊 (live) 賽後你點睇 (live) 日馬賽事重溫夜馬賽事重溫早着先機膽色過人馬上全接觸放眼馬世界 Billboard Package (half season) : HK$180,000 (Gross) Participation Package (half season) : HK$88,000 (Gross) 6

GOTV Online Television by TVB GOTV is newly introduced by TVB

It has the function of reviewing most of the dramas produced by

The public can download GOTV on their mobile/portable devices

The application can only be used in Hong Kong for the time

The quality of the classic dramas are greatly improved by TVB s

PCCW-HKT and Broadway are the authorized agents for the public

7 GOTV Online Television by TVB GOTV is newly introduced by TVB this year. It has the function of reviewing most of the dramas produced by TVB in the past 46 years. The public can download GOTV on their mobile/portable devices and desktop/laptop computers. The application can only be used in Hong Kong for the time being. The quality of the classic dramas are greatly improved by TVB s continuous effort on digital technology. PCCW-HKT and Broadway are the authorized agents for the public to purchase the service of GOTV, and subscription fees are as below: 1 month pass : $ months pass: $ 499 Banner and pre-roll instream TVC advertising formats are available at this stage. TVB dramas can be searched by categories, keywords, year, actor and actress. 7

8 OMD Newsletter Jan Feb 2014 Print 8

STYLE Magazine Publication date: Mar 7 and Sep 5, 2014 Content: Luxury Beauty

9 New magazine STYLE BEAUTY will be published by SCMP in March and September Two issues will be published and the magazine will be inserted in STYLE Magazine STYLE Magazine Publication date: Mar 7 and Sep 5, 2014 Content: Luxury Beauty and Cosmetic Circulation : 107,426 copes, full insert in STYLE Magazine and newspaper 9

Publication date: 1 st of every month Wednesday Content: business interview, market info, trend and etc Booking deadline: 10 working days prior to publication

10 New Supplement by Sing Tao Daily SME Supplement The Supplement will cover comprehensive issues and reports on SME Topics. It aims at satisfying the needs of businessman and reaching the special readers sector to promote its products. Publication date: 1 st of every month Wednesday Content: business interview, market info, trend and etc Booking deadline: 10 working days prior to publication Material deadline: 6 working days prior to publication Advertising Rate (Gross Rate) 4C RED B/W Full Page $234,600 $126,500 $112,900 Half Page $124,200 $67,000 $ 59,800 Junior Page $ 99,400 $53,600 $ 47,800 Quarter Page $ 52,100 $28,100 $ 25,100 10

New Magazines 100 Most Book B 100 Most Book B will be

Detailed content of Book B to be announced BOOK B

: Family and Love Aims at promoting positive family

malls, public and private residential areas.

11 New Magazines 100 Most Book B 100 Most Book B will be launched in March. Detailed content of Book B to be announced BOOK B Love Family Magazine (Free monthly magazine) Content : Family and Love Aims at promoting positive family and moral values Freely distributed in 15 shopping malls, public and private residential areas. For details, please find it from the below link: ine/notes 11

12 OMD Newsletter Jan - Feb 2014 Out of Home 12

13 Times Square - Video Wall Causeway Bay LOCATION Times Square, Causeway Bay Undergo maintenance starting from Mar 3 till July *No booking will be accepted during this period* 13

Central Building Central LOCATION Central Building, Central The above L-Shaped giant advertising site will be ready to advertise again in coming April 2014.

14 Central Building Central LOCATION Central Building, Central The above L-Shaped giant advertising site will be ready to advertise again in coming April Great exposure to the public due to the prominent position in Central. Pedder Street and Queen s Road have heavy traffic which will be able to generate momentous and massive awareness of any brands. The re-launch of the billboard can be useful for the brands stores that are located in Landmark or nearby. 14

New Site in Causeway Bay LOCATION 39 Yiu Wah Street, Causeway Bay Format: Front-lit Signage Size: Approx 35m x 51m ( H x W) The above site is the first signage on the right

15 New Site in Causeway Bay LOCATION 39 Yiu Wah Street, Causeway Bay Format: Front-lit Signage Size: Approx 35m x 51m ( H x W) The above site is the first signage on the right leaving from HK South direction. This site is new and is located opposite of the high traffic flyover- Canal Road Flyover. An eye-catching site when the cars and pedestrians pass by. 15

16 OMD Newsletter Jan - Feb 2014 Digital 16

17 Innity s Mobile LBS Solution Innity have released a new LBS solution that allows more granular location targeting of mobile banners than has been achieved before in Hong Kong. Combination of Telco Operators signals + Wi-Fi hotspot signals + GPS Higher accuracy and Higher Reach! Example Locations and estimated ad impressions: Location Est. Monthly Impressions Entire Hong Kong 300,000,000 Kowloon 108,000,000 Hong Kong Island 96,000,000 New Territories 96,000,000 Hong Kong Airport 24,000,000 Macau 24,000,000 Central 22,800,000 Causeway Bay 20,400,000 Tsim Sha Tsui 14,400,000 Hung Hom Train Station 10,800,000 Mong Kok 10,800,000 Sheung Wan 9,600,000 Target by vertical mobile site categories: The level of LBS targeting is more granular than other mobile providers Offers advertisers an opportunity to run mobile advertising driving footfall to events in specific areas, or driving a promotion in a specific store 17

New site launch: ESDLife Family ESDLife Family launched in January 2014, providing quality content covering the areas: Cooking, Home & Lifestyle, Pregnancy &

will be available end of Q1 2014 Display opportunities as well as content partnership opportunities available ESDLife portal and their Weddings channel have been

18 New site launch: ESDLife Family ESDLife Family launched in January 2014, providing quality content covering the areas: Cooking, Home & Lifestyle, Pregnancy & Parenting After their successful ESDLife Weddings site, they wanted to provide quality content for the next stage in their users lives; a family Site traffic data will be available end of Q Display opportunities as well as content partnership opportunities available ESDLife portal and their Weddings channel have been very successful in driving quality content engagement. OMD expect this site to be a great new opportunity for reaching for both mums and dads seeking advice on their family life 18

Talk to us.. For more information, please contact your account management / planning team: Business Director Jasmine Lee (jasmine.lee@omd.com) Catherine Wu (catherine.wu@omd.com) Louise Woo (louise.

19 Talk to us.. For more information, please contact your account management / planning team: Business Director Jasmine Lee (jasmine.lee@omd.com) Catherine Wu (catherine.wu@omd.com) Louise Woo (louise.woo@omd.com) Gary Wong (gary.wong@omd.com) Helen Cheung (helen.cheung@omd.com) Jacky Ho (jacky.ho@omd.com) Digital Business Director Joanne Coombs (joanne.coombs@omd.com) Head of Buying Derek Yip (derek.yip@omd.com) 19

Updates on Programmes for January February 2014

A. Radio Updates on Programmes for January February 2014 BOA Paper 1/2014 (For information on 24.1.2014) 1. 28 December 2013-3 January 2014 Radio 3 s Teen Time conducted the Song of the Year & Most Wanted