LOGOMANUAL. guidelines how to use Singing Rock logotype. Version 1.5 English. Lukáš Matěja

Transcription

1 LOGOMANUAL guidelines how to use Singing Rock logotype In cse of ny questions, contct our grphic designer Lukáš Mtěj Version 1.5 English

2 PRIMARY LOGOTYPE Primry logotype si registred trdemrk nd is strictly recommended to use this version (including registred trdemrk symol ). In cses where would not e redle (smll size, 3D, etc.) it is possile to use this logo without. Tke cre out recommended usge of logotype. Trdemrk registrtion: Logotype on right ckground Logotype on drk ckground monochromtic logotype CMYK = 0, 40, 100, 0 RGB = #F69400 CMYK = 0, 0, 0, 100 RGB = # CMYK = 0, 0, 0, 0 RGB = #FFFFFF Logotype colors Logotype represents cler stright pth, self-discipline nd upwrd direction, which is the common gol not only for climers.

3 ALTERNATIVE LOGOTYPE VARIANTS Use lterntive logotype in resonle cses only. None of these vrints hve got trdemrk so don t use it with Arrow hs to lwys point upwrds! Other modifictions nd usge lwys consult with grphic designer. FORBIDDEN VARIANTS Never use these vrints! wrong composition incomplete logotype wrong orienttion

4 COLORS Use colors s they re defined (not Pntone or RAL). Priority is lwys CMYK. Tke cre out color usge specifiction. COLOR TABLE Singing Rock Yellow CMYK = 0, 40, 100, 0 HEX = #F69400 RGB = 246, 148, 0 Primry color ccent Unsuitle s ckground color Tke cre out proper color code Blck CMYK = 0, 0, 0, 100 HEX = # RGB = 0, 0, 0 Primry ckground color, especily for digitl pulictions (we, videos, nimtions, etc.) Suitle minly in comintion with the photos or grphics. White CMYK = 0, 0, 0, 0 HEX = #FFFFFF RGB = 255, 255, 255 Secondry ckground color, suitle for printed pulictions (dtsheets, ctlogues, etc.) Suitle especily s ckground for printing longer texts. Primry color ccent COLOR COMBINATION Primrily we re trying to use lck nd drk tones s ckground color. In cses when is this not suitle (some printed documents) is possile to use white s ckgound with lck text color. In oth cses Singing Rock yellow is used to highlight importnt elements. Usge Singing Rock yellow s ckground color is suitle just for smll res (to highlight some prts etc.), tht s ecuse expressive ckground suppress content. Two Czech climers nd Belgin slesmn founded Singing Rock ck in During first decde of production Singing Rock owners succeeded in setting up the up-to-dte production with most modern mchinery. Two Czech climers nd Belgin slesmn founded Singing Rock ck in During first decde of production Singing Rock owners succeeded in setting up the up-to-dte production with most modern mchinery. Two Czech climers nd Belgin slesmn founded Singing Rock ck in During first decde of production Singing Rock owners succeeded in setting up the up-to-dte production with most modern mchinery. Two Czech climers nd Belgin slesmn founded Singing Rock ck in During first decde of production Singing Rock owners succeeded in setting up the up-to-dte production with most modern mchinery. SUITABLE UNSUITABLE CMYK = 0, 40, 100, 0 RGB = #F69400 THE NEAREST PANTONE AND RAL PANTONE 1235 C CMYK = 0, 30, 100, 0 HEX = #FFB81C RGB = 255, 184, 28 RAL 1028 CMYK = 0, 50, 100, 0 HEX = #FF9B00 RGB = 255, 155, 0 Singing Rock yellow Singing Rock yellow

5 UNSUITABLE USAGE OF LOGOTYPE Be vre of unsuitle usge of logotype. In cse of ny douts contct grphic designer. do NOT use logotype on distinctive color ckground do NOT use logotype on distinctive imge ckground do NOT recolor logotype do NOT use only prt of logotype do NOT use logotype in other then upwrds direction use seprte rrow only exceptionlly do NOT use logotype without symol do NOT resize logotype prts

6 MINIMUM SPACE Oserve the minimum spce, where must e cler ckground. Do not plce other elements closer then is recomended. Use frmed logotype only in resonle cses. = spce etween rectngle nd lettering minimum spce = width of shorter edge of rectngle from logotype miniml distnce of other elements from logotype

7 CLAIM Serves only s n dditionl element It shouldn t e more pronounced then Singing Rock logotype SAFETY FIRST Use especilly with personlly protective equipment. Never use sepretly from logotype. right ckground Použití drk ckground pouze části logotypu monochromtic vrint LET S ROCK Use especilly with equipment for climing. Never use seprtly from logotype. right ckground drk ckground monochromtic vrint Použití pouze části logotypu do NOT chnge logo do NOT chnge colors clim with link clim with link

8 WRITEN NAMES Writing nmes in text hve some rules, plese follow them. Singing Rock Singing Rock SINGING ROCK Singing rock - do NOT write it with smll r Singingrock - do NOT merge words SiRo - do NOT use shortcut nme Polygon Singing Rock Polygon Singing Rock POLYGON Singing Rock Polygon - do NOT use incomplete nme Singing Rock Polygon - do NOT chnge order Singing Rock - Polygon - do NOT dd symols Singing Rock Outlet Singing Rock Outlet Singing Rock OUTLET Singingrock Outlet - do NOT merge words Outlet Singing Rock - do NOT chnge order - do NOT chnge ddress SOURCES Logotype nd other mterils could e downloded from our pges All mterils use only with permition of Singing Rock s.r.o. Singingrock.com /logotype logotypes nd other mterils in lot of fornts Adoe Cretive Cloud lirry of logotypes for grphic designers E-mil grphic designer: luks.mtej@singingrock.cz rnd mnger: jn.zmecnik@singingrock.cz