The latest gift to the National Park

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Photo by Chad Coppess Summer 2016 The Star-Spangled Banner The Mount Rushmore Society through the Mount Rushmore Bookstores, the Mount Rushmore Audio Tour, Mount Rushmore Memories, the Mount Rushmore

great example of YOUR donations at work.

1 Photo by Chad Coppess Summer 2016 The Star-Spangled Banner The Mount Rushmore Society through the Mount Rushmore Bookstores, the Mount Rushmore Audio Tour, Mount Rushmore Memories, the Mount Rushmore Institute and other activities is dedicated to the preservation, promotion and enhancement of and the values it represents through a partnership with the National Park Service. Society Donates $100,000 to Sculpture Preservation of Mount Rushmore By Diana Nielsen Saathoff, Executive Director The latest gift to the National Park Service by the Mount Rushmore Society is a great example of YOUR donations at work. During the February Society board meeting, Society President Judy Allen and Society Executive Director Diana Saathoff presented Mount Rushmore National Memorial Superintendent Cheryl Schreier with a $100,000 sculpture preservation gift. This is the third of five $100,000 gifts that the Society will give to the park to be used specifically for sculpture preservation at the Memorial. The funds are a result of an initial $214,000 bequest from the Betty Nelson, Yankton, SD, estate. The Mount Rushmore Society contributed an additional $200,000 and has managed the fund for its ultimate donation to the National Park Service (NPS). The NPS will use this next installment for new training apparatus to be installed in the interior of the Amphitheater building. It will also provide training and certification for the park s Rope Access Team on site. The Ropes Access Team (as viewed below) assists with the preservation and maintenance of the sculpture. From the President 2 Friend-Raising 3 75th Anniversary 4-5 Retail News 8-9

Who We Are: Mount Rushmore Society President: Judy Allen Executive Director: Diana Nielsen Saathoff Pictured above are representatives of the 1995-1996 Society board of directors who received the

2 Who We Are: Mount Rushmore Society President: Judy Allen Executive Director: Diana Nielsen Saathoff Pictured above are representatives of the Society board of directors who received the Corporate Friend of the Faces Award during the Society Annual Meeting: Johnny Brockelsby; Sharon Lee; Leroy Ketel; Jim Bell; Yvonne Kuehn in honor of the late Jim Kuehn; and Ingrid Reinke in honor of the late Paul Reinke. Ketel also received the Individual Friend of the Faces Award. Annual Meeting Highlights Friend of Faces Awards By Judy Allen, President The perseverance, motivation and enduring dedication of the Society board of directors was recognized at the 2016 Annual Meeting with the Corporate Friend of the Faces Award. This board had taken on impressive fundraising for the monument and ultimately was requested by the National Park Service to finance, construct and operate the Mount Rushmore parking facility. The board signed an approximately $17 million mortgage to fulfill the request. The facility increased parking spaces from approximately 400 to 1200 by Through continuous hard work and commitment by Presidential Parking Inc., staff and the Society board, the mortgage was paid off in The income from the parking facility has funded the operations of the Society to better support fundraising and marketing for Mount Rushmore. Members of the board were: Kirk Dean, Tom Lane, Sharon Lee, Leroy Ketel, Ray Aldrich, Eddie Clay, Morris Hallock, Carolyn Mollers, Paul Reinke, Jim Bell, Johnny Brockelsby, Jim Borglum, Shirley Fauth, Lloyd Keszler, Jim Kuehn, Bev Locke, Jim Nelson, John Samuelsen, Richard Schleusener, Richard Tobias and Fred Whiting. As a member of the Society board, Leroy Ketel was honored personally with the 2016 Individual Friend of the Faces Award as well. He was recognized for his 25 years of service as treasurer of the Society and overseeing the financing of the parking garage. Roy s dedication and professional expertise are legendary, explained Executive Director Diana Saathoff. He is most deserving of individual recognition for going above and beyond as a volunteer, but always remaining a visionary BOARD MEMBERS During the annual meeting, Judy Allen was re-elected president. Other officers include Vice-President Tim Raben, Secretary Kay Jorgensen, Treasurer Anthony Cleberg and Past President Andy Knight. Michael Diedrich, legal counsel with Regional Health, was elected as a new board member. He joins current board members Roxann Basham, Gary Brown, Joe Bruch, Justin Cutler, Bill Honerkamp, Phil Lampert, Aaron Galloway, Michelle Lintz, Toni Logar and Rollie Noem. Emeritus directors include Judy Olson Duhamel, Gene Lebrun, Ruth Samuelsen, Tom Griffith, Sid Goss and Nancy Gowen. Finance Director: Lynn Bauter Parking Division Manager: Bob Dominicak Communications Director: Debbie Ketel Speas Development Director: Gary Keller Administrative Assistant: Patty Neumiller Special Projects Coordinator: Cindy Mayes Assistant Finance Manager: Kim Canfield Administrative & Accounting Assistant: Amy Stevenson Mount Rushmore Bookstores Retail Manager: Laura Jones Inventory Assistant: Debra Rudolph Mount Rushmore Memories Airport Store Retail Manager: Anna Raue Mount Rushmore Society PO Box 1524 Rapid City, SD North Creek Dr Rapid City, SD (605) Fax: (605) info@mtrushmore.org Mount Rushmore Bookstores and Mount Rushmore Audio Tour Office: Hwy 244 Keystone, SD / bookstores@mtrushmore.org Mount Rushmore Memories Airport Store Rapid City Regional Airport 4550 Terminal Rd Rapid City, SD anna@mtrushmore.org

Sponsors receive a variety of benefits, including priority seating, complimentary tickets, tax deductions and recognition in the program onscreen and from the emcee throughout the evening.

3 Presidential Dinner Sponsors: Step on Up! By Gary Keller, Development Director We value our sponsors. That s why your benefits will once again include a guaranteed seat at the table, with advance-issued tickets to the 2016 An Evening with George Washington with seasoned reenactor Carl Closs. Sponsors receive a variety of benefits, including priority seating, complimentary tickets, tax deductions and recognition in the program onscreen and from the emcee throughout the evening. Contact Gary Keller today to discuss your sponsorship recognition package, including logo placement and seating arrangements. (605) Registration for this popular event will open mid- June. Get Mugged Today! Celebrate the 75th Anniversary of the completion of Mount Rushmore and receive this special, limited-edition commemorative mug for a gift of $100 and above while the limited supplies last! The mug includes educational information about Mount Rushmore, along with a scenic picture of Mount Rushmore and the 75th logo. A collector s item! Mount Rushmore Society Pledge Form This is your opportunity to step up and make a difference at one of America s best ideas Mount Rushmore. Contributions to the Mount Rushmore Society are deposited as unencumbered funds. Your donations are tax deductible, and you will receive a receipt and required 501(c)(3) information. Yes, I want to give to the Mount Rushmore Society. I pledge $ per month for years or a one-time gift of $. Invoice me for my gift. Please accept my check made out to the Mount Rushmore Society for my gift. Charge my credit card for my pledge and/or one-time gift. American Express VISA Mastercard Discover Card Number: Exp. Date: Cardholder s signature: Your gift will make a wonderful impact on the programs and projects at Mount Rushmore. send your gift today. Thank you and enjoy the memories! And remember... gifts of $5,000+ may qualify you for a name engraving on the donor wall at the park. Name: Address: City: State: Daytime Phone: Zip Code: Mail to: Mount Rushmore Society PO Box 1524 Rapid City, SD Online donations accepted on our secure server at 3

Celebrating the 75th Mount Rushmore Society Hosts Many Ways for YOU to Celebrate This Year By Ruth Samuelsen, 75th Anniversary

Hills can celebrate a significant anniversary in Mount Rushmore history.

the South Dakota Department of Tourism in promoting South Dakota during the Macy s Day Parade last Thanksgiving and the Rose Bowl

Christmas at the Capitol event. More than 20,000 people toured the Capitol during the 2015 Christmas season.

Let us know if you are interested in helping with this event.

opening reception of the Governor s Conference on Tourism in January.

4 Celebrating the 75th Mount Rushmore Society Hosts Many Ways for YOU to Celebrate This Year By Ruth Samuelsen, 75th Anniversary Committee Chair The Mount Rushmore Society has been working on many ways that YOU, our members, donors and visitors to the Black Hills can celebrate a significant anniversary in Mount Rushmore history. We supported our partners with 4 Top Photo: Macy s Day Parade Float. Bottom Photo: Parade of Roses Float. the South Dakota Department of Tourism in promoting South Dakota during the Macy s Day Parade last Thanksgiving and the Rose Bowl Parade on January 1. Tens of millions of people were able to see and hear about why South Dakota (and Mount Rushmore!) is the place to visit this summer. In addition, Society volunteers, like YOU, decorated a Christmas tree right outside Governor Daugaard s office during the 2015 Christmas at the Capitol event. More than 20,000 people toured the Capitol during the 2015 Christmas season. We are on tap to decorate the premier 40-foot tree during the 2016 Christmas in the Capitol. Let us know if you are interested in helping with this event. To help spread the word about the 75th to our tourism partners across the state, Society board members and staff sponsored the opening reception of the Governor s Conference on Tourism in January. More than 500 tourism representatives and South More than 500 South Dakota tourism partners and legislators gathered to celebrate the 75th anniversary of the completion of Mount Rushmore during the Rocking 75 Years South Dakota Tourism Conference Opening Reception sponsored the Society. Dakota legislators celebrated the year with food, beverages and the everpopular Mount Rushmore photo booth. To continue the message of visiting Mount Rushmore this year, the Society sponsored the Sutton Rodeo during the 2016 Black Hills Stock Show & Rodeo. Yee haw!

June Naturalization Ceremony June 16 11 am Amphitheater Email pneumiller@mtrushmore.org to volunteer.

on Rapid City s involvement in the carving of Mount Rushmore. www.thejourneymuseum.

5 June Naturalization Ceremony June am Amphitheater to volunteer. July Journey to Mount Rushmore Exhibit Opening July 2 The Journey Museum The Society has partnered with The Journey Museum and the National Park Service to sponsor this informative exhibit, focusing on Rapid City s involvement in the carving of Mount Rushmore. August FIND YOUR PARK Festival August am - 2 pm Main Street Square SAVE THE DATE Mount Rushmore Society Picnic August 28 5 pm Carvers Cafe SAVE THE DATE October An Evening with George Washington October 1 5 pm Carvers Cafe SAVE THE DATE Mount Rushmore Suite October 22 7:30 pm Rushmore Plaza Civic Center Theatre The Society has partnered with the Black Hills Symphony, Dakota Choral Union and South Dakota Public Broadcasting to sponsor this fabulous concert in honor of the 75th. TICKET INFO COMING SOON Festival Saturday August 20, am - 2 pm Main Street Square Rapid City Learn about the parks in the Black Hills. Visit booths spotlighting national parks, state parks, local parks and outdoor organizations. Activities, ranger talks, park educational information, park products and entertainment will be provided in honor of the 100th birthday of the National Park Service and the 75th Anniversary of the completion of Mount Rushmore. Opportunities for purchasing reduced park entrance fees and/or parking passes will be available. Partners: Badlands National Park Wind Cave National Park Jewel Cave National Monument Custer State Park Minuteman Missile National Historic Site Outdoor Campus AND MORE!! National Park Service Celebrates the NPS Centennial In celebration of the Centennial there will be special exhibits on display in the Lincoln Borglum Visitor Center and Museum. In July visit the "National Parks in Quilts," exhibit presenting 13 national park quilt blocks. During August and September, you can view a very unique series of artwork representing national park sites in duct tape. On August 25, the official 100th birthday of the NPS, enjoy birthday cake and special events at Mount Rushmore. Throughout the summer, there will be special programs available in the park. Just inquire at the Information Center or Visitor Center for daily programming. Everyone is encouraged to participate in Activity 99. This is a list of 99 activities to enjoy in the Black Hills. People who complete the activities, any or all, can submit their completed activity list to Mount Rushmore National Memorial by December 31, 2016, to compete for a prize for the most activities completed. If there is a tie, a winner will be randomly drawn. Go to to download Activity 99! 5

Mount Rushmore Bookstores Publishes Historical Writings By Debbie Ketel Speas, Communications Director What began as an idea generated by a few volunteers and National Park Service representatives

During a publications meeting of the Mount Rushmore Bookstores, the possibility of publishing past writings of Mount Rushmore visionaries was discussed writings that give a first-person account of

As a result of this collaboration, the Mount Rushmore Bookstores has published In Their Own Words: The Carving of Mount Rushmore, a 52- page soft-cover book on sale now for $14.99.

Their original writings appeared in publications published by the Mount Rushmore Society from the 1930s to the 1960s to explain how and why Mount Rushmore was carved, as well as to promote the Black

The book includes background on each writer, including Doane Robinson, Gutzon Borglum, Peter Norbeck, William Williamson, Mary Borglum, President Calvin Coolidge, Lincoln Borglum and more.

IN THEIR OWN WORDS THE CARVING OF MOUNT RUSHMORE MOUNT RUSHMORE BOOKSTORES The book can be purchased at the Mount Rushmore Bookstores and online at mountrushmoresociety.com.

6 Mount Rushmore Bookstores Publishes Historical Writings By Debbie Ketel Speas, Communications Director What began as an idea generated by a few volunteers and National Park Service representatives has now developed into a publication that is sure to be a must-have for any Mount Rushmore historian. During a publications meeting of the Mount Rushmore Bookstores, the possibility of publishing past writings of Mount Rushmore visionaries was discussed writings that give a first-person account of the challenges and successes of carving a mountain. As a result of this collaboration, the Mount Rushmore Bookstores has published In Their Own Words: The Carving of Mount Rushmore, a 52- page soft-cover book on sale now for $ This publication is a compilation of articles written by some of the early supporters of Mount Rushmore. Their original writings appeared in publications published by the Mount Rushmore Society from the 1930s to the 1960s to explain how and why Mount Rushmore was carved, as well as to promote the Black Hills and membership in the organization. The articles reflect the opinions and passions of each writer, providing a unique historical account of the carving that was finished 75 years ago. The book includes background on each writer, including Doane Robinson, Gutzon Borglum, Peter Norbeck, William Williamson, Mary Borglum, President Calvin Coolidge, Lincoln Borglum and more. It also features historical photos and a timeline of the major events in the carving of Mount Rushmore. IN THEIR OWN WORDS THE CARVING OF MOUNT RUSHMORE MOUNT RUSHMORE BOOKSTORES The book can be purchased at the Mount Rushmore Bookstores and online at mountrushmoresociety.com. The Mount Rushmore Memories Airport proudly carries our original publications, like our Mount Rushmore children s books and limited-edition Christmas ornament collection (shown above). We also carry local Native American products such as jewelry, vases, dolls and more. News From the Mount Rushmore Memories Airport Store By Anna Raue, Retail Manager Business at the Mount Rushmore Memories Airport Store has taken flight and we are off to a busy travel season. As the weather improves and the summer season approaches, we are seeing an increase in flights and a boost in sales. This leads us to believe that it is going to be a great summer. 6 New inventory is arriving daily, and our frequent travelers stop in just to see what fun new items we have to offer. We are proud to feature our original Mount Rushmore publications as well as local Native American artists and products in our store. We carry beautiful handmade items such as jewelry, notecards and pottery, to name a few. Visitors who stop in to find a souvenir from South Dakota do not leave disappointed. Come and see us the next time you are travelling!

7 On the Move in D.C. By Gary Keller, Development Director Just in time to catch the beginning of the cherry blossoms in Washington, D.C., President Judy Allen, Executive Director Diana Saathoff and Development Director Gary Keller once again made the annual trek to attend the National Park Friends Alliance Conference and make a trip to Capitol Hill to confer with South Dakota s Congressional Representatives, March Saathoff is on the steering committee for the Alliance, which is an affiliation group comprised of National Park Foundation, Public Lands Alliance (formerly Association of Partners in Public Lands) and friends groups from around the country like the Mount Rushmore Society. The conference centered primarily on the National Park Service s (NPS) long-awaited revision of Director s Order #21, the bureau's principal policy to guide NPS engagement in public-private partnerships and provide guidance on the acceptance of private sector support for organizations such as the Mount Rushmore Society. The Society delegation heard from NPS Director Jon Jarvis and Deputy Director Peggy O Dell, among others. In addition, the Society group met collectively with South Dakota Senators John Thune, Mike Rounds and Congresswoman Kristi Noem at their regularly scheduled Constituent Coffee. We then followed up with a private audience with Senator Thune and his Senior Policy Advisor Lynn Tjeerdsma to discuss issues specific to Mount Rushmore and elaborate on the celebration of the 75th anniversary of the completion of Mount Rushmore. The desired goal of this annual trip is to stay current on issues impacting how the Society raises funds for Society Development Director Gary Keller, Senator Mike Rounds, Senator John Thune, Society President Judy Allen, Society Executive Director Diana Saathoff and Congresswoman Kristi Noem pose for a picture during the Constituent Coffee. projects and programs that benefit, as well as to keep our Congressional representatives informed as to our concerns and activities back home. All in all, the time was well spent, as the Society continues to craft our plans and activities for the benefit of Society members, donors and the State of South Dakota at-large. Black Hills Home Show Sales Break Record It was another banner year at the Black Hills Home Show in March. In partnership with Xanterra Parks & Resorts, we sold 950 packets, which included a 2016 parking pass and two free tickets for a Monumental breakfast at Carvers Cafe, for only $8. This was up 300 passes over last year, and our best year ever selling to the local community! We thank all the volunteers and staff who helped in the booth. This outreach effort to the local community has been tremendously rewarding over the years. Thank you for stopping by our booth at the Home Show and supporting Mount Rushmore! Not only are we preparing for the extra people from the Black Hills area to visit this year, but we are looking forward to a successful tourist season. We are busy re-striping parking spots and doing the typical maintenance to welcome all the visitors to the Black Hills during this special anniversary year! 7

Mount Rushmore Society Mount Rushmore Bookstores Mount Rushmore Institute Mount Rushmore Memories PO Box 1524 Rapid City, SD 57709 Address Service Requested NONPROFIT

The challenges of his vision were numerous, including weather, finances and finding suitable rock to carve.

You found YOUR PARK. Now, enjoy all it has to offer.

8 Mount Rushmore Society Mount Rushmore Bookstores Mount Rushmore Institute Mount Rushmore Memories PO Box 1524 Rapid City, SD Address Service Requested NONPROFIT US POSTAGE PAID Rapid City, SD Permit No. 618 Make Your Visit Monumental With the help of 400 workers, sculptor Gutzon Borglum carved Mount Rushmore from 1927 to The challenges of his vision were numerous, including weather, finances and finding suitable rock to carve. In fact, the Jefferson figure was first began to Washington s right, but it had to be moved when it was determined that the rock was unstable. Rise Studio. You found YOUR PARK. Now, enjoy all it has to offer. Mount Rushmore Audio Tour Ranger-led Programs Junior Ranger Program Lincoln Borglum Museum & Visitor Center Sculptor s Studio Evening Lighting Ceremony Youth Exploration Area Presidential Trail Mount Rushmore Bookstores Carvers Cafe Memorial Team Ice Cream Shoppe Gift Shop

The Star-Spangled Banner

Summer 2014 The Star-Spangled Banner Mount Rushmore National Memorial The Mount Rushmore Society through the Mount Rushmore Bookstores, the Mount Rushmore Audio Tour, Mount Rushmore Memories, the Mount