Nicole Byers EDITOR-IN-CHIEF

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1 Brand Overview

2 As the trusted voice of Australian women for over eight decades, The Australian Women s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course, royals. The Australian Women s Weekly is the country s most loved and iconic magazine, shaping the lives of Australian women for over 80 years and earning a special place in the heart of the nation. Combining agenda setting news stories with in-depth celebrity and real-life features, unparalleled royal coverage and a legendary lifestyle and food offering, integrity and quality are the heart of all The Weekly does and is the key to its enduring success. Nicole Byers EDITOR-IN-CHIEF

3 Editorial PROFILES Nicole Byers EDITOR-IN-CHIEF Juliet Rieden EDITOR Michael Sheather NEWS EDITOR Mattie Cronan STYLE DIRECTOR In a media career spanning over 20 years, Nicole Byers has worked across a number of high profile weekly and monthly magazines both in Australia and the UK including monthly titles New Woman, SHE and B Magazine as well as music monthly Ministry. Cutting her teeth as a sub-editor, writer and entertainment editor, for the past 10 years Nicole has edited many of the country s most successful weekly titles, including TV WEEK, NW, Woman s Day and OK! Magazine. Nicole has been Editor of OK! Magazine for the past seven years and Editor-in-Chief across NW and OK! Australia since 2014, a role that has encompassed print, digital and social platforms across these two well- loved brands. Editor of The Australian Women s Weekly and Managing Editor of The Australian Women s Weekly one shots on subjects ranging from health, to homes, royals, food, colouring in and finance, Juliet is also the magazine s Royal Correspondent, books editor and edited its 80th birthday souvenir issue. At The Weekly in addition to her Editor responsibilities, Juliet has forged impeccable contacts, especially with the royal families in Denmark and the UK and scored global exclusives with HRH Prince Charles and Crown Princess Mary. Juliet s other exclusive interviews include Magda Szubanski, Maggie Tabberer, Dame Helen Mirren, Julianne Moore, Susan Duncan and more. Juliet s investigation into Australia s Hillsong Church was nominated in the 2016 Publish Awards. Micheal has been writing for The Australian Women s Weekly for more than seven years. He makes a significant contribution to the news content of the publication with exclusive celebrity interviews and important Australian stories. Michael was the first journalist to interview Stuart Diver after he was rescued from the Thredbo disaster site back He has interviewed every Australian PM since John Gorton, with the singular exception of Malcolm Turnbull. Michael has been highly commended in his career most recently winning Publishers Australia Journalist of the Year 2014, Finalist Publish Australia Journalist of the Year 2015, Finalist Publish Australia Single Story of the Year 2015, Runner-up, Publish Australia Journalist of the Year 2015 and Winner, Publish Australia Single Story of the Year Mattie started her tenure with The Weekly over five years ago and continues to lead the fashion team to create concepts for the fashion pages and celebrity shoots, and bring the pages to life. Growing up in a family of dress makers led Mattie to study Fashion Design at East Sydney Fashion Design Studio (notable alumni include Collette Dinnigan, Akira, Michelle Jank and Dion Lee) After meeting Judith Cook (former AWW Style Director) she interned with her at InStyle which led to a job, then led to AWW. Mattie has many achievements as a Fashion Director, most recently The Weekly won the Maggie Award for Best Lifestyle Cover for the shoot with Crown Princess Mary, which she styled in Denmark.

4 Editorial PROFILES Professor Kerryn Phelps MEDICAL PRACTITIONER Professor Kerryn Phelps is Adjunct Professor at Sydney University in the Faculty of Medicine in the Schools of Public Health and General Practice. Professor Phelps has been a familiar face to many Australians over the last 20 years during which time she has appeared regularly on television, radio and in the print media informing the Australian public on important health issues. Professor Phelps has been the medical practitioner for The Australian Women s Weekly for over 15 years, and she also writes regular political commentary for Medical Observer Magazine and Australian Wine Selector Magazine. Fran Abdallaoui FOOD DIRECTOR After graduating with a diploma in Home Economics from East Sydney TAFE, Fran began her career freelancing for several well-known Australian food writers. She joined Baur Media way back in 1994 as a young home economist in The Weekly s world famoustest Kitchen, where she honed her recipe development skills under the guidance of her mentor, Test Kitchen and Editorial Director, Pamela Clark. Fran later worked with AWW Cookbooks as Assistant Food Editor and joined The Weekly s magazine food team in 1999 as Deputy Food Editor. After gaining practical experience in all aspects of food publishing (from the ground up), she was appointed Senior Food Editor and then promoted to Food Director. Fran enthuses, This really is my dream job, I love The Weekly, it is such an iconic Australian magazine put together by an extremely talented group of professionals. Michele Cranston FOOD EDITOR-AT-LARGE Michele Cranston has been cooking and styling for 20 years in a career that has included working in various restaurants, setting up an acclaimed café, cooking creatively for a food production company in London and writing about food. Michele originally trained as a visual artist but her love of food soon took her into the world of restaurants and food media. She was the Food Editor at Marie Claire magazine for five years and has just completed her 11th Marie Claire cookbook. She is presently the Food Editor-At-Large at The Australian Women s Weekly, a position she has held for the past three years. As well as writing, she is a freelance food stylist working in areas as diverse as magazines, television commercials and advertising. Pamela Clarke EDITORIAL AND FOOD DIRECTOR, COOKBOOKS With over 35 years at The Australian Women s Weekly Cookbooks, it s no wonder Pamela Clark is a household name in Australian cooking. If you ve ever cooked or baked, chances are you were using a recipe tested by Pamela. These triple tested cookbooks are staples in many Australian homes. Pamela started off as chief home economist in the AWW Test Kitchen making sure the recipes worked and were triple tested. This included working on some of the classics such as Chinese Cooking Class Cookbook, The Original Australian Women's Weekly Cookbook and the book that everyone has a story about, The Children s Birthday Cake Book. Since then Pamela has remained close to the famous Test Kitchen in various roles. Today, Pamela is the Editorial and Food Director of The Australian Women s Weekly Cookbooks, producing over 40 cookbooks a year.

5 NEWS The first 100 pages of each magazine are devoted to the news, royal and celebrity stories that readers count on each month. We interview the leading experts, the newsmakers, the politicians and the stars plus real people with the nation s most compelling stories. FASHION We present inspirational but wearable and affordable fashion, using models of all ages and sizes. From stunning feature shoots to flat-lay wardrobe inspiration, we have our reader s fashion needs covered. FOOD With more than 30 pages of recipes per month, The Weekly s food pages are a favourite among readers. The emphasis is on delicious recipes that don t cause stress there are no complicated ingredients, and use only fresh, seasonal and delicious items you can find in every supermarket. Our pages feature the nation s most-loved cooks Maggie Beer and Julie Goodwin. HEALTH Our readers demand credible, factual and up-to-date information on health. That is why we have Australia s best-known doctor, Professor Kerryn Phelps, as our medical expert. Editorial PILLARS BEAUTY What s in? What s out? And how do I look 10 years younger? The Weekly seeks the answers from leading experts around the world, and translates all the trends for our readers. HOMES A woman s home is her castle. With inspiring at-home articles, clever craft and great buys for all budgets, our homes pages are growing in popularity. TRAVEL Who doesn t dream about travel? As the nation embraces cruising with a passion, so does The Weekly. Every month, we feature a cruising story along with the latest in travel news. FINANCE Money makes the world go round and our money page ensures you make the most of what you have. With our leading expert Pam Walkley, founding editor of Money magazine, all your questions about building wealth will be answered.

6 Editorial PILLARS WOMEN OF THE FUTURE: The Australian Women s Weekly, Women of the Future campaign celebrates young women determined to make a difference in Australia s future across a variety of industries. In its 5th year the prize bursary is open to women years old and the prize pool totalled at $100,000 shared amongst 3 winners. Our winners were judged by a high profile panel of Australia s most influential women including, Lisa Wilkinson (Co-host, Today Show), Lucy Turnbull (Businesswoman, lawyer and wife of Prime Minister Malcolm Turnbull), Julie Bishop (Foreign Minister) and Olivia Wirth (Qantas Group Executive). Australia s first female Governor-General is Patron of the Women of the Future Awards, the Hon. Dame Quentin Bryce, the awards is then celebrated with 100 other influential leaders, national legends and high profile stars attended the Women of the Future luncheon to recognise and acknowledge the finalists and their achievements. THE HIGH TEA PARTY: Australia's biggest magazine brand The Australian Women's Weekly will be partnering with Australia's biggest high tea event series, The High Tea Party. This series of sell-out events are scheduled to appear across 6 major cities with over 30,000 guests. Tickets will be available for guest's to enjoy a decadent ballroom high tea with complimentary experiences including beauty treatments, and fashion shows with each guest receiving a copy of The Australian Women's Weekly. There will be boutique market stalls for guest's to enjoy a day of shopping and leave with a gift bag with an abundance of samples. CHRISTMAS WITH THE WEEKLY: Christmas with the Weekly is truly an integrated multi- platform sponsorship opportunity. We create a path to purchase by de- coding Christmas, talking directly to millions of main grocery buyers across TV, Print, Social and Digital channels, headlined and presented with the trusted brand advocacy of The Australian Women's Weekly. Christmas content matches consumer holiday needs and covers baking, entertaining, fashion, gifts, homes and decorating. Objectives: To search for the next upcoming generation of Australian women, aged who are doing inspiring things in the community to benefit others. Align The Weekly with a younger reader/audience, remain relatable to younger audience.

7 Editorial CALENDAR 2018 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS Fashion HOLIDAY RESORT Fashion LINGERIE SPECIAL NEW SEASON OCCASIONAL WEAR NAUTICAL COLOURS Autumn Accessories WINTER LAYERING TEXTURE & MIXING PRINTS Best Winter Coats LAYERING IN PASTELS Winter shoes STATEMENT JEWELLERY Classics & Colour DENIM SPECIAL Accessories - Bags, Hats and Scarves RESORT WEAR Swimwear/ Destination Outfits SWIMWEAR & cover ups PARTY/ OCCASION DRESSING Beauty NAIL SPECIAL New tools & Colours BEAUTY MAKEOVERS HAIR TRENDS SLEEPING BEAUTY Night Treatments For Your Skin LASER TREATMENTS WINTER SKIN BEST BEAUTY BUYS On A Budget BEAUTY OILS SKINCARE FOR ALL AGES 20s 60s MAKE-UP FOR MATURE SKIN HAIR LOSS & THINNING Anti-Aging Medicine SUMMER READY Health SKIN CANCER ANTI-AGEING DIET SUPERFOODS BOOST YOUR BONE HEALTH GRATITUDE THERAPY BOOST YOUR BRAIN HEALTH THROUGH DIET CHRONIC FATIGUE SYNDROME GARDENING for Health & Happiness CHILDHOOD OBESITY CHIRO VS OSTEO VS PHYSIO CHRONIC PAIN Food CHRISTMAS LEFTOVERS Healthy Summer Salads FAST FAMILY DINNERS Back to School Lunchboxes PASTRY DESSERTS Mexican Special Vegetarian EASTER LONG SUNDAY LUNCH MOTHER S DAY LUNCH International Soups, Quick Winter Dinners ROAST SPECIAL Fresh Winter Fruits Fresh Pasta FAMILY FAVOURITES 20 MINUTE DINNERS Seasonal Seafood Gluten-Free Baking EASY TRAY BAKE DINNERS 2 Meals for 1 Meatball Special Kids' Party Fun SPRING DINNERS 6 Ways with Chicken On The Grill Cake Special ASIAN FAVOURITES Weekend Lunch Halloween Special Superfoods Juices BUMPER Christmas Baking special BUMPER Christmas Entertaining issue

8 Editorial CALENDAR 2018 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS Travel TBC TBC TBC TBC TBC Homes NATIVE AUSTRALIAN GARDENS BEDROOMS KITCHENS EASTER CRAFT Tile Special DECORATIVE PLATES HOW TO MOVE YOUR GARDEN When You Move House CRAFT Get Ready For Christmas Prepare Your Garden For Your Holiday Finance REVERSE MORTGAGES GUIDE GOOD DEBT VS BAD DEBT Lifestyle ASTROLOGY SPECIAL

9 Campaign CALENDAR 2018 JAN Themes FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS EASTER ISSUE THE BODY ISSUE Major Properties CHRISTMAS TV SHOW EVENT GUIDE LINES FOR HIGH TEA LOG WITH AWW LOGO LAUNCH AWW logo can change colour but must alway appear centred under High Tea logo Reader Events HIGH TEA HIGH TEA HIGH TEA One-shot editions AWW Food Magazine SUMMER LOVIN presented by FOOD IN A FLASH HIGH TEA presented by FAST & EASY FAMILY COOKING HEALTH FOOD RE VEAL BEGINNERS Step by step MOTHERS DAY EASTER TREASURE FROM THE ARCHIVES 2 PRINCESS DIANA TRIBUTE WINTER BAKING STEP INTO WINTER COMFORTSLOW COOKING HEALTHY Spring is here Father s Day ITALIAN CHRISTMAS

10 Bauer Media SALES CONTACTS NAME POSITION PHONE NUMBER Paul Gardiner Director of Sales, NSW (02) Karen Holmes Head of Key Accounts, NSW (02) Will Jamison Head of Direct Sales, VIC (03) Judy Taylor QLD Head of Sales (07) Ben Wiles SA Sales Manager (03) Nicky Simpson WA Sales Manager